{"id":9979,"date":"2023-11-24T17:26:30","date_gmt":"2023-11-24T10:26:30","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=9979"},"modified":"2024-05-06T10:11:58","modified_gmt":"2024-05-06T03:11:58","slug":"10-xu-huong-thuong-mai-dien-tu-noi-bat-2024","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/10-xu-huong-thuong-mai-dien-tu-noi-bat-2024\/","title":{"rendered":"10 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1ed5i b\u1eadt 2024"},"content":{"rendered":"\n

B\u1ea1n \u0111ang t\u00f2 m\u00f2 v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong t\u01b0\u01a1ng lai? B\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh kh\u00e1m ph\u00e1 nh\u1eefng xu h\u01b0\u1edbng n\u00e0o s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed quan tr\u1ecdng n\u0103m 2024 m\u00e0 b\u1ea1n n\u00ean theo d\u00f5i.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea9y m\u1ea1nh mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong><\/h2>\n\n\n\n

Doanh s\u1ed1 b\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp t\u0103ng li\u00ean t\u1ee5c trong th\u1eddi gian g\u1ea7n \u0111\u00e2y v\u00e0 ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u ng\u1eebng. Doanh s\u1ed1 b\u00e1n l\u1ebb th\u1ebf gi\u1edbi <\/a>d\u1ef1 ki\u1ebfn t\u0103ng 9,4% so v\u1edbi n\u0103m tr\u01b0\u1edbc, \u0111\u1ea1t 6,3 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2024 . D\u1ef1 ki\u1ebfn doanh n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng v\u00e0 \u0111\u1ea1t 8 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027. (T\u0103ng kho\u1ea3ng 38,9% so v\u1edbi t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn n\u0103m 2023).<\/p>\n\n\n\n

\"B\u00e1o
B\u00e1o c\u00e1o t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u giai \u0111o\u1ea1n 2024-2027 (source: eMarketer)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

S\u1ef1 t\u0103ng l\u00ean trong mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u00e0y do nhi\u1ec1u y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh l\u00e0 m\u1ee9c \u0111\u1ed9 tho\u1ea3i m\u00e1i v\u00e0 nhanh ch\u00f3ng. Ng\u01b0\u1eddi b\u00e1n ng\u00e0y c\u00e0ng \u0111\u1ea7u t\u01b0 c\u1ea3i thi\u1ec7n trang web, t\u1eeb \u0111\u00f3 t\u1ea1o ni\u1ec1m tin cho ng\u01b0\u1eddi mua. V\u1edbi t\u1ea5t c\u1ea3 s\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u01b0\u1ee3c cung c\u1ea5p, kh\u00f4ng c\u00f3 \u0111i\u1ec1u g\u00ec ng\u1ea1c nhi\u00ean khi t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed  tr\u01b0\u1edfng kh\u00f4ng th\u1ec3 ng\u1eebng.<\/p>\n\n\n\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ph\u00e1t tri\u1ec3n k\u1ef9 thu\u1eadt s\u1ed1 <\/strong><\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 \u0111\u1ea1i d\u1ecbch COVID-19. C\u00e1c ch\u1ec9 \u0111\u1ecbnh \u0111\u00f3ng c\u1eeda h\u00e0ng, th\u1ef1c thi bi\u1ec7n ph\u00e1p phong t\u1ecfa x\u00e3 h\u1ed9i nh\u1eb1m ch\u1ed1ng l\u1ea1i corona. Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi chuy\u1ec3n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 mua h\u00e0ng. Chuy\u00ean gia d\u1ef1 \u0111o\u00e1n r\u1eb1ng \u1ea3nh h\u01b0\u1edfng n\u00e0y l\u00e0 m\u1ed9t \u0111\u00f2n b\u1ea9y ng\u1eafn h\u1ea1n t\u1ea1o xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed sau \u0111\u00f3.<\/p>\n\n\n\n

\"Th\u01b0\u01a1ng
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ph\u00e1t tri\u1ec3n k\u1ef9 thu\u1eadt s\u1ed1 <\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Th\u1ef1c t\u1ebf, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng cho r\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd l\u00e0 ng\u00e0nh h\u01b0\u1edfng l\u1ee3i l\u1edbn nh\u1ea5t t\u1eeb \u0111\u1ea1i d\u1ecbch COVID-19. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp to\u00e0n c\u1ea7u, hi\u1ec7n \u0111ang \u1edf m\u1ee9c 22%, \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng l\u00ean 27% v\u00e0o n\u0103m 2026<\/a>. <\/p>\n\n\n\n

Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eb1ng di \u0111\u1ed9ng chi\u1ebfm \u01b0u th\u1ebf\u00a0<\/strong><\/h2>\n\n\n\n

T\u1eeb n\u0103m 2018, doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed5ng c\u1ed9ng \u0111\u1ea1t 982 t\u1ef7 \u0111\u00f4 la (Statista, 2023). D\u1ef1 ki\u1ebfn con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i l\u00ean \u0111\u1ebfn 2,5 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2024, chi\u1ebfm 60% t\u1ed5ng doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb. \u0110\u1ebfn n\u0103m 2027, doanh s\u1ed1 b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 3,4 ngh\u00ecn t\u1ef7 \u0111\u00f4 la.<\/p>\n\n\n\n

\"Th\u01b0\u01a1ng
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eb1ng di \u0111\u1ed9ng chi\u1ebfm \u01b0u th\u1ebf<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn cho doanh nghi\u1ec7p. V\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n\n\n\n

Khi l\u00f2ng tin v\u00e0o th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn t\u0103ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1ed9c th\u1ebf h\u1ec7 millennial v\u00e0 Gen Z. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111\u00e3 l\u1edbn l\u00ean trong m\u00f4i tr\u01b0\u1eddng m\u00e1y t\u00ednh v\u00e0 internet. Nh\u1eefng th\u1ebf h\u1ec7 n\u00e0y c\u0169ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 l\u1edbn tu\u1ed5i.<\/p>\n\n\n\n

H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng ch\u1ec9 trang web m\u00e0 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. T\u1eeb \u0111\u00f3 tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 truy c\u1eadp h\u01a1n cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n. \u0110\u00f3n \u0111\u1ea7u c\u00e1c xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ef1c tuy\u1ebfn c\u0169ng gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong ng\u00e0nh Affiliate.<\/p>\n\n\n\n

Xem th\u00eam: Hi\u1ec3u r\u00f5 c\u00e1c thu\u1eadt to\u00e1n m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh s\u1ed1<\/a> <\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tham gia b\u1ed1i c\u1ea3nh kinh doanh<\/strong><\/h2>\n\n\n\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, b\u00e1o c\u00e1o cho th\u1ea5y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i sang mua s\u1eafm Online \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb l\u00e0 l\u1ef1c l\u01b0\u1ee3ng \u0111\u00f4ng \u0111\u1ea3o nh\u1ea5t tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn n\u00e0y.<\/p>\n\n\n\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t cho th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i 25-34, chi\u1ebfm 43% t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 24,51 tri\u1ec7u ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb \u0111\u00e1nh gi\u00e1 vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m ti\u1ec1n qua c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 vi\u1ec7c thanh to\u00e1n c\u0169ng di\u1ec5n ra nhanh ch\u00f3ng h\u01a1n.<\/p>\n\n\n\n

\"Ng\u01b0\u1eddi
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tham gia b\u1ed1i c\u1ea3nh kinh doanh<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

V\u00ec v\u1eady trong t\u01b0\u01a1ng lai, c\u00e1c doanh nghi\u1ec7p n\u00ean t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi tr\u1ebb. <\/p>\n\n\n\n

Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n\n\n\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua s\u1eafm tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng \u0111ang t\u0103ng nhanh ch\u00f3ng, v\u1edbi vi\u1ec7c gi\u1edbi thi\u1ec7u n\u00fat \u201cMua\u201d <\/strong>tr\u00ean Facebook v\u00e0 Instagram Checkout. \u0110i\u1ec1u n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn qua nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1edbi truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh mua s\u1eafm cho \u0111a d\u1ea1ng  \u0111\u1ed1i t\u01b0\u1ee3ng. <\/p>\n\n\n\n

\"Gi\u1edbi
Gi\u1edbi thi\u1ec7u n\u00fat \u201cMua\u201d tr\u00ean Facebook v\u00e0 Instagram Checkout<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

C\u00f9ng v\u1edbi \u0111\u00f3, TikTok c\u0169ng ph\u00e1t tri\u1ec3n k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi nh\u1eefng t\u00ednh n\u0103ng \u0111\u1ea7y ti\u1ec1m n\u0103ng. Nh\u1eefng n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 mang l\u1ea1i c\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1eadp trung v\u00e0o m\u1ee5c \u0111\u00edch mua s\u1eafm tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn xu h\u01b0\u1edbng mua s\u1eafm xanh <\/strong><\/h2>\n\n\n\n

Ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng xanh \u0111ang d\u1eabn tr\u1edf th\u00e0nh xu h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. L\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n n\u00ean c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng c\u00e1c th\u1ef1c h\u00e0nh b\u1ec1n v\u1eefng h\u01a1n. <\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch, s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c c\u00f4ng b\u1eb1ng th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xanh h\u01a1n.<\/p>\n\n\n\n

\"Ng\u01b0\u1eddi
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn xu h\u01b0\u1edbng mua s\u1eafm xanh<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Th\u1ebf h\u1ec7 Millennials \u0111ang m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c th\u00f3i quen ti\u00eau d\u00f9ng xanh h\u01a1n. D\u00f9 l\u00e0 th\u1ecbt ch\u0103n nu\u00f4i t\u1ef1 nhi\u00ean hay s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da kh\u00f4ng ch\u1ee9a th\u00e0nh ph\u1ea7n \u0111\u1ed9ng v\u1eadt. N\u00f3 \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ebfn m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng. <\/p>\n\n\n\n

Mong mu\u1ed1n mua s\u1eafm v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u1ed3ng<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng ch\u1ec9 c\u00f3 ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, m\u00e0 th\u00f3i quen mua s\u1eafm v\u00e0 s\u1ef1 \u01b0a chu\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd c\u0169ng \u0111\u00e3 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

Ngo\u00e0i vi\u1ec7c t\u1eadp trung ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 \u0111\u1ebfn 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. V\u00ec v\u1eady, n\u1ebfu mu\u1ed1n l\u00e0m h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng h\u00e3y \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n\n\n\n

Virtual Reality (VR)<\/strong><\/h2>\n\n\n\n

Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp theo \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn \u0111\u00f3 l\u00e0 VR. C\u00e1c c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd th\u00fac \u0111\u1ea9y Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng VR . C\u00f4ng ngh\u1ec7 VR gi\u00fap ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m. V\u1edbi doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tr\u1ea3i nghi\u1ec7m VR\/AR c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1chkh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u00ecn nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\"C\u00f4ng
C\u00f4ng ngh\u1ec7 VR l\u00e0 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00fap ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m\u00a0<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

C\u00e1c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o kh\u00f4ng ch\u1ec9 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 c\u00f2n \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi mua s\u1eafm c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m tra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi mua. <\/p>\n\n\n\n

Personalization Is the Future<\/strong><\/h2>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m cho h\u1ecd trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eadm ch\u00ed ch\u1ec9 ra h\u1ecd mu\u1ed1n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u01b0 v\u1eady. V\u1edbi 49% cho bi\u1ebft h\u1ecd s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng quen thu\u1ed9c n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb cung c\u1ea5p cho h\u1ecd m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

C\u00e1c trang web \u0111\u00e3 th\u1ef1c hi\u1ec7n xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y. V\u00e0 \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a trang web \u0111\u1ec3 l\u00e0m cho tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ed1t h\u01a1n.\u00a0<\/p>\n\n\n\n

Visual Commerce \u0111ang ph\u00e1t tri\u1ec3n trong n\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 n\u01a1i m\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00ecnh \u1ea3nh (visual commerce) v\u00e0o cu\u1ed9c.<\/p>\n\n\n\n

Th\u01b0\u01a1ng m\u1ea1i h\u00ecnh \u1ea3nh l\u00e0 th\u1ebf h\u1ec7 ti\u1ebfp theo c\u1ee7a c\u00e1c h\u00ecnh \u1ea3nh t\u0129nh th\u00f4ng th\u01b0\u1eddng. N\u00f3 \u0111\u01b0a qu\u1ea3ng c\u00e1o l\u00ean m\u1ed9t c\u1ea5p \u0111\u1ed9 ho\u00e0n to\u00e0n m\u1edbi. Thay v\u00ec ch\u1ec9 s\u1eed d\u1ee5ng \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u00f3 t\u00edch h\u1ee3p c\u00e1c lo\u1ea1i h\u00ecnh \u1ea3nh kh\u00e1c nhau, nh\u01b0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c,\u2026<\/p>\n\n\n\n

Hi\u1ec7n nay, kho\u1ea3ng 57% ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam t\u00ecm ki\u1ebfm n\u1ed9i dung h\u00ecnh \u1ea3nh tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n m\u1ed9t giao d\u1ecbch mua h\u00e0ng.\u00a0<\/p>\n\n\n\n

\"Visual
Visual Commerce \u0111ang ph\u00e1t tri\u1ec3n trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

\u1ede tr\u00ean l\u00e0 10 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1 \u0111o\u00e1n s\u1ebd b\u00f9ng n\u1ed5 v\u00e0o n\u0103m 2024. V\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a th\u1ebf h\u1ec7 gen Z v\u00e0 Millennials, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

Xem th\u00eam: 8 th\u1ee7 thu\u1eadt t\u1ea1o CTA c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111ang t\u00f2 m\u00f2 v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong t\u01b0\u01a1ng lai? B\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh kh\u00e1m ph\u00e1 nh\u1eefng xu h\u01b0\u1edbng… Read More »10 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1ed5i b\u1eadt 2024<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":10880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56],"tags":[44,31,39,41,33,37,80],"class_list":["post-9979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","tag-affiliate-marketing","tag-affiliate-marketing-cho-nguoi-moi","tag-cach-lam-affiliate","tag-chuong-trinh-affiliate-marketing","tag-kinh-nghiem-lam-affiliate","tag-lam-tiep-thi-lien-ket","tag-thuong-mai-dien-tu"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9979"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9979"}],"version-history":[{"count":4,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9979\/revisions"}],"predecessor-version":[{"id":10275,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9979\/revisions\/10275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/10880"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}