{"id":9953,"date":"2023-11-24T08:46:20","date_gmt":"2023-11-24T01:46:20","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=9953"},"modified":"2024-05-06T10:58:44","modified_gmt":"2024-05-06T03:58:44","slug":"visual-storytelling-cach-ghi-dau-an-thuong-hieu-cua-ban","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/visual-storytelling-cach-ghi-dau-an-thuong-hieu-cua-ban\/","title":{"rendered":"Visual Storytelling – C\u00e1ch ghi d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n"},"content":{"rendered":"\n

H\u00e0ng ng\u00e0y digital marketing xu\u1ea5t hi\u1ec7n h\u00e0ng ng\u00e0n n\u1ed9i dung khi\u1ebfn ng\u01b0\u1eddi xem \u201cb\u1ed9i th\u1ef1c\u201d v\u00e0 nh\u00e0m ch\u00e1n. Nh\u1eefng b\u00e0i content kinh \u0111i\u1ec3n tuy \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, lu\u00f4n \u0111\u1ed5i m\u1edbi nh\u01b0ng l\u1ea1i d\u1ec5 d\u00e0ng b\u1ecb b\u1ecf qua. \u0110\u00f3 l\u00e0 l\u00fd do ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u201cVisual story<\/a>\u201d \u0111\u1ec3 ghi d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u v\u00e0o ti\u1ec1m th\u1ee9c c\u00f4ng ch\u00fang. <\/p>\n\n\n\n

H\u00ecnh \u1ea3nh xu\u1ea5t hi\u1ec7n s\u00e1nh \u0111\u00f4i c\u00f9ng nh\u1eefng con ch\u1eef t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd. V\u1eady k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh \u0111\u00e3 chi\u1ebfm s\u00f3ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n

Visual storytelling l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Nh\u1eefng c\u00e1i t\u00ean d\u1ec5 l\u00e3ng qu\u00ean nh\u01b0ng nh\u1eefng c\u00e2u chuy\u1ec7n s\u00e1ng t\u1ea1o s\u1ebd m\u00e3i in \u0111\u1eadm trong t\u00e2m tr\u00ed. V\u1eady Visual Storytelling l\u00e0 g\u00ec? \u0110\u1ed1i v\u1edbi Marketer, \u0111\u00f3 l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n g\u1ee3i c\u1ea3m x\u00fac v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc. T\u1eeb \u0111\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch truy\u1ec1n \u0111\u1ea1t nh\u1eefng gi\u00e1 tr\u1ecb \u1ea9n sau th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e2u chuy\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n qua nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau nh\u01b0 phim, minh h\u1ecda, \u1ee9ng d\u1ee5ng, tranh truy\u1ec7n, meme v\u00e0 th\u1eadm ch\u00ed l\u00e0 tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

\"Visual
Visual storytelling l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p visual l\u00f4i cu\u1ed1n v\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n (storytelling). Visual Storytelling l\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0m cho n\u1ed9i dung tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. Th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Visual Storytelling, c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n. <\/p>\n\n\n\n

K\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung. <\/p>\n\n\n\n

T\u1ea1i sao visual quan trong trong c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h2>\n\n\n\n

K\u1ef7 nguy\u00ean c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n\n\n\n

S\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch con ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ec3 chuy\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7. <\/p>\n\n\n\n

Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a smartphone v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ch\u1ec9nh s\u1eeda \u1ea3nh. Vi\u1ec7c ti\u1ebfp c\u1eadn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi. <\/p>\n\n\n\n

V\u00ed d\u1ee5, YouTube h\u1ed7 tr\u1ee3 video 4K, v\u00e0 video HD kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n t\u1ef1 nhi\u00ean c\u1ee7a tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn. Nh\u1eefng ti\u1ebfn b\u1ed9 n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra h\u00ecnh \u1ea3nh \u0111\u1eb9p h\u01a1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/p>\n\n\n\n

Visual communication l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft<\/strong><\/h3>\n\n\n\n

Visual communication (Truy\u1ec1n th\u00f4ng th\u1ecb gi\u00e1c) g\u1ed3m nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng nh\u01b0 h\u00ecnh \u1ea3nh, video, infographics,… \u0110\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan, sinh \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Visual kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ed5 sung cho c\u00e2u chuy\u1ec7n, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

90% l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 n\u00e3o b\u1ed9 ti\u1ebfp nh\u1eadn l\u00e0 h\u00ecnh \u1ea3nh. B\u1edfi v\u1eady s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 gi\u00fap c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. \u0110\u00e2y l\u00e0 c\u00e1ch ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn th\u00f4ng tin m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n

\"Visual
Visual communication l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft <\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Forrester Research, nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch xem video v\u1ec1 s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xuy\u00ean h\u01a1n g\u1ea5p 4 l\u1ea7n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00edch \u0111\u1ecdc v\u1ec1 ch\u00fang. Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t ph\u00fat video c\u00f3 th\u1ec3 ngang b\u1eb1ng 1,8 tri\u1ec7u t\u1eeb. <\/p>\n\n\n\n

X\u00e2y d\u1ef1ng Visual storytelling nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

Lu\u00f4n quan t\u00e2m \u0111\u1ebfn kh\u00e1n gi\u1ea3<\/strong><\/h3>\n\n\n\n

Visual Storytelling tr\u1edf n\u00ean kh\u00f3 kh\u0103n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd c\u1ed1 g\u1eafng \u0111\u01b0a v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 h\u1ea5p d\u1eabn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u00f3. \u0110i\u1ec1u n\u00e0y tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn khi s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng digital. N\u01a1i m\u00e0 c\u00e1c k\u1ef9 thu\u1eadt h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai trong ch\u1ec9 v\u00e0i gi\u00e2y. Thay v\u00e0o \u0111\u00f3 h\u00e3y suy ngh\u0129 v\u1ec1 m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. <\/p>\n\n\n\n

K\u1ec3 v\u1ec1 l\u1ecbch s\u1eed h\u00e0nh tr\u00ecnh c\u1ee7a c\u00f4ng ty <\/strong><\/h3>\n\n\n\n

C\u00e2u chuy\u1ec7n v\u1ec1 ng\u00e0y \u0111\u1ea7u ti\u00ean th\u00e0nh l\u1eadp c\u00f4ng ty kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u1ee9c tranh s\u1ed1ng \u0111\u1ed9ng v\u1ec1 s\u1ef1 kh\u1edfi \u0111\u1ea7u. Visual storytelling n\u00e0y mang \u0111\u1ebfn c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft \u0111i\u1ec1u g\u00ec di\u1ec5n ra ph\u00eda sau nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1eb1ng sau m\u00e0n h\u00ecnh. Vi\u1ec7c chia s\u1ebb s\u1ebd l\u00e0m t\u0103ng s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 t\u00f2 m\u00f2 c\u1ee7a h\u1ecd. <\/p>\n\n\n\n

K\u1ec3 v\u1ec1 trong qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh c\u00f4ng ty l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u00e1n gi\u1ea3 c\u1ea3m nh\u1eadn s\u1ef1 c\u1ed1 g\u1eafng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ed3ng c\u1ea3m v\u00e0 t\u1eadn h\u01b0\u1edfng h\u00e0nh tr\u00ecnh th\u00e0nh c\u00f4ng m\u00e0 b\u1ea1n \u0111\u00e3 tr\u1ea3i qua.<\/p>\n\n\n\n

\"Apple
Apple ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Chia s\u1ebb nh\u1eefng h\u00ecnh \u1ea3nh h\u1eadu tr\u01b0\u1eddng v\u1ec1 qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0m cho n\u00f3 tr\u1edf n\u00ean g\u1ea7n g\u0169i h\u01a1n m\u00e0 c\u00f2n l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 hi\u1ec3u bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

Chia s\u1ebb v\u1ec1 nh\u1eefng kh\u00e1t v\u1ecdng v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty<\/strong><\/h3>\n\n\n\n

Chia s\u1ebb c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 \u0111am m\u00ea kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p v\u1edbi m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n.\u00a0<\/p>\n\n\n\n

Chia s\u1ebb v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng, c\u00e1ch doanh nghi\u1ec7p c\u1ed1ng hi\u1ebfn kh\u00f4ng ch\u1ec9 thu h\u00fat Th\u1ebf H\u1ec7 Z m\u00e0 c\u00f2n t\u1ea1o n\u00ean m\u1ed9t \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c. Th\u1ebf H\u1ec7 Z th\u01b0\u1eddng \u01b0u ti\u00ean nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 \u00fd th\u1ee9c x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

\"Ben
Ben and Jerry\u2019s chia s\u1ebb v\u1ec1 nh\u1eefng kh\u00e1t v\u1ecdng v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty <\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Ben and Jerry\u2019s l\u00e0 m\u1ed9t v\u00ed d\u1ee5 xu\u1ea5t s\u1eafc v\u1ec1 vi\u1ec7c chia s\u1ebb s\u1ee9 m\u1ec7nh v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ec1n v\u1eefng v\u00e0 n\u1ec1n n\u00f4ng nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m. H\u1ecd \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ea1o ra m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p h\u01a1n v\u00e0 th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a c\u1ea3m x\u00fac<\/strong><\/h3>\n\n\n\n

C\u00e2u chuy\u1ec7n tr\u1edf n\u00ean h\u1ea5p d\u1eabn khi ch\u00fang ta k\u1ebft h\u1ee3p c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m. GrabFood, th\u00f4ng qua video “\u0110\u1eebng b\u1ecf b\u1eefa” kh\u00f4ng ch\u1ec9 chia s\u1ebb h\u00e0nh tr\u00ecnh cung c\u1ea5p b\u1eefa \u0103n m\u00e0 c\u00f2n t\u1ea1o n\u00ean m\u1ed9t c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n v\u00e0 \u1ea5m \u00e1p. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh giao \u0111\u1ed3 \u0103n m\u00e0 sau \u0111\u00f3 c\u00f2n l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ea7y \u00fd ngh\u0129a.<\/p>\n\n\n\n

Th\u1ebf H\u1ec7 Z \u0111\u00e1nh gi\u00e1 cao s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. S\u1eed d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (UGC) l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd. Starbucks, th\u00f4ng qua cu\u1ed9c thi #whitecupcontest, t\u1eadn d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 chia s\u1ebb c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o c\u1ee7a t\u1eebng ng\u01b0\u1eddi th\u00f4ng qua h\u00ecnh \u1ea3nh v\u1ec1 chi\u1ebfc c\u1ed1c tr\u1eafng c\u1ee7a h\u1ecd. Starbucks th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u00f4ng qua cu\u1ed9c thi v\u1ebd c\u1ed1c, kh\u01a1i g\u1ee3i s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u1ea1o n\u00ean nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eadm ch\u1ea5t c\u00e1 nh\u00e2n. S\u1ef1 li\u00ean k\u1ebft c\u1ea3m x\u00fac n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ec9 v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n v\u1ec1 c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

K\u1ec3 chuy\u1ec7n h\u00f3m h\u1ec9nh, theo tr\u00e0o l\u01b0u<\/strong><\/h3>\n\n\n\n

Lu\u00f4n \u0111\u00f3n nh\u1eadn v\u00e0 t\u00edch c\u1ef1c tham gia v\u00e0o nh\u1eefng tr\u00e0o l\u01b0u, s\u1ef1 ki\u1ec7n m\u1edbi \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn ngay t\u1ea1i t\u00e2m \u0111i\u1ec3m tr\u00e0o l\u01b0u \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u00f2 m\u00f2.<\/p>\n\n\n\n

Li\u00ean k\u1ebft chi\u1ebfn d\u1ecbch v\u00e0 \u00fd t\u01b0\u1edfng marketing v\u1edbi tr\u00e0o l\u01b0u v\u00e0 s\u1ef1 ki\u1ec7n \u0111ang hot. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 c\u00e2u chuy\u1ec7n cu\u1ed1n theo tr\u00e0o l\u01b0u, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 ghi \u0111i\u1ec3m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\"Li\u00ean
Li\u00ean k\u1ebft chi\u1ebfn d\u1ecbch v\u00e0 \u00fd t\u01b0\u1edfng marketing v\u1edbi tr\u00e0o l\u01b0u v\u00e0 s\u1ef1 ki\u1ec7n \u0111ang hot, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n g\u1ea7n g\u0169i <\/em>h\u01a1n<\/figcaption><\/figure><\/div>\n\n\n\n

K\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u qua h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

T\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh do kh\u00e1ch h\u00e0ng chia s\u1ebb \u0111\u1ec3 t\u1ea1o ra c\u00e2u chuy\u1ec7n ch\u00e2n th\u1ef1c v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng. Th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh do ch\u00ednh h\u1ecd ch\u1ee5p v\u00e0 chia s\u1ebb v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

Khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb h\u00ecnh \u1ea3nh t\u1eeb kh\u00e1ch h\u00e0ng. T\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00f4ng qua vi\u1ec7c chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, t\u0103ng c\u01b0\u1eddng hi\u1ec7u \u1ee9ng lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a h\u00ecnh \u1ea3nh \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u1ea3m x\u00fac, l\u00e0m t\u0103ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u1ea1o n\u00ean li\u00ean k\u1ebft tinh t\u1ebf v\u1edbi tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u1edbi kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n th\u00f4ng qua h\u00ecnh \u1ea3nh, ch\u00fang ta kh\u00f4ng ch\u1ec9 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng m\u00e0 c\u00f2n g\u1eafn k\u1ebft c\u1ea3m x\u00fac. Trong th\u1ebf gi\u1edbi ng\u00e0y nay, s\u1ef1 c\u1ea1nh tranh trong l\u0129nh v\u1ef1c affiliate marketing \u0111\u1eb7t ra th\u00e1ch th\u1ee9c l\u1edbn cho c\u00e1c nh\u00e3n hi\u1ec7u mu\u1ed1n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. Visual Storytelling kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd \u0111\u1ec3 l\u00e0m t\u0103ng \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Xem th\u00eam: Nh\u1eefng sai l\u1ea7m khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00e0ng ng\u00e0y digital marketing xu\u1ea5t hi\u1ec7n h\u00e0ng ng\u00e0n n\u1ed9i dung khi\u1ebfn ng\u01b0\u1eddi xem \u201cb\u1ed9i th\u1ef1c\u201d v\u00e0 nh\u00e0m ch\u00e1n. Nh\u1eefng b\u00e0i content kinh \u0111i\u1ec3n tuy \u0111\u1ea7y… Read More »Visual Storytelling – C\u00e1ch ghi d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":9955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56],"tags":[36,37,77],"class_list":["post-9953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","tag-lam-affiliate-marketing","tag-lam-tiep-thi-lien-ket","tag-visual-storytelling"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9953"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9953"}],"version-history":[{"count":5,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9953\/revisions"}],"predecessor-version":[{"id":10261,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9953\/revisions\/10261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/9955"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}