{"id":9708,"date":"2023-10-30T01:04:03","date_gmt":"2023-10-29T18:04:03","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=9708"},"modified":"2024-05-06T11:37:17","modified_gmt":"2024-05-06T04:37:17","slug":"chay-quang-cao-google-hieu-qua-google-adwords-vs-google-adsense","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/chay-quang-cao-google-hieu-qua-google-adwords-vs-google-adsense\/","title":{"rendered":"Ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3: Google Adwords Vs Google Adsense"},"content":{"rendered":"\n

Khi ch\u00fang ta tri\u1ec3n khai chi\u1ebfn d\u1ecbch Affiliate marketing, mu\u1ed1n thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u01b0\u1ee3ng traffic l\u1edbn m\u1ed9t c\u00e1ch nhanh ch\u00f3ng th\u00ec vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu hi\u1ec7u. <\/p>\n\n\n\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch, mu\u1ed1n t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 h\u00ecnh th\u1ee9c n\u00e0y b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch ho\u1ea1t \u0111\u1ed9ng t\u1eebng ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, sau \u0111\u00f3 \u0111\u00e1nh gi\u00e1 c\u00e1i n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft l\u1ea7n n\u00e0y, Rentracks s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 2 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a ch\u00fang, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ngay b\u1ea1n nh\u00e9.<\/p>\n\n\n\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3<\/strong> v\u1edbi<\/strong> Google Adwords<\/strong><\/h2>\n\n\n\n

Google Adwords c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1i t\u00ean Google Ads, m\u1ed9t h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 tr\u1ea3 ph\u00ed theo gi\u00e1 th\u1ea7u cho c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web.<\/p>\n\n\n\n

C\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 n\u1eb1m trong trang k\u1ebft qu\u1ea3 c\u1ee7a C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERPs) ho\u1eb7c Google Display Network (c\u00e1c m\u1ea1ng bao g\u1ed3m trang web, \u1ee9ng d\u1ee5ng v\u00e0 nhi\u1ec1u m\u1ea1ng kh\u00e1c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a Google).\u00a0<\/p>\n\n\n\n

Search (T\u00ecm ki\u1ebfm)<\/strong><\/h3>\n\n\n\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 b\u1eb1ng t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o n\u1ebfu b\u1ea1n mu\u1ed1n ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng khi mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3, h\u1ecd th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean Google. H\u1ecd s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n khi b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o Google t\u1eeb kh\u00f3a \u0111\u1ec3 trang web c\u1ee7a m\u00ecnh n\u1eb1m tr\u00ean top t\u00ecm ki\u1ebfm.\u00a0<\/p>\n\n\n\n

Display (Hi\u1ec3n th\u1ecb) <\/strong><\/h3>\n\n\n\n

Qu\u1ea3ng c\u00e1o Display l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 b\u1eb1ng bi\u1ec3u ng\u1eef ho\u1eb7c hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh. Lo\u1ea1i h\u00ecnh n\u00e0y s\u1ebd tr\u1ef1c quan v\u00e0 sinh \u0111\u1ed9ng h\u01a1n khi thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3<\/strong> v\u1edbi<\/strong> Google Adsense<\/strong><\/h2>\n\n\n\n

Google Adsense cho ph\u00e9p Publisher \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web c\u1ee7a m\u00ecnh, cho thu\u00ea \u201cb\u1ea5t \u0111\u1ed9ng s\u1ea3n\u201d hi\u1ec3n th\u1ecb \u0111\u1ec3 nh\u1eadn hoa h\u1ed3ng. <\/p>\n\n\n\n

V\u00ed d\u1ee5 nh\u01b0 h\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi, trang web c\u00f4ng th\u1ee9c n\u1ea5u \u0103n \u0111\u00e3 ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 b\u1eb1ng Google Adsense. Trang web cho ph\u00e9p 2 qu\u1ea3ng c\u00e1o \u0111\u1eb7t bi\u1ec3u ng\u1eef tr\u00ean trang c\u1ee7a h\u1ecd. <\/p>\n\n\n\n

\"Ph\u1ea7n
Ph\u1ea7n “b\u1ea5t \u0111\u1ed9ng s\u1ea3n” m\u00e0 trang web cho thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 tr\u00ean trang<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Google Adsense l\u00e0 c\u00e1ch ki\u1ebfm ti\u1ec1n h\u1eefu hi\u1ec7u nh\u1ea5t cho c\u00e1c Publisher c\u00f3 trang web \u0111\u00e3 c\u00f3 l\u01b0\u1ee3ng traffic nh\u1ea5t \u0111\u1ecbnh v\u00e0 mu\u1ed1n ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng traffic \u0111\u00f3. \u0110\u1ec3 hi\u1ec3u s\u00e2u th\u00eam, ch\u00fang ta h\u00e3y c\u00f9ng ph\u00e2n bi\u1ec7t r\u00f5 hai lo\u1ea1i h\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 n\u00e0y d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

Google AdWords Vs Google AdSense kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

Trong khi Google Adwords h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thu h\u00fat nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o (Advertiser) th\u00ec Google Adsense l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thu h\u00fat Publisher. <\/p>\n\n\n\n

Advertiser s\u1eed d\u1ee5ng Google Ads \u0111\u1ec3 t\u0103ng traffic truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a h\u1ecd v\u00e0 Publisher s\u1eed d\u1ee5ng Google Adsense \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb l\u01b0u l\u01b0\u1ee3ng traffic hi\u1ec7n c\u00f3.\u00a0<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa c\u00e1c t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o Google \u0111\u1ec3 b\u1ea1n c\u00e2n nh\u1eafc v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0<\/p>\n\n\n\n

M\u1ee5c \u0111\u00edch <\/strong><\/h3>\n\n\n\n
Platform <\/td>M\u1ee5c \u0111\u00edch<\/td><\/tr>
Google Ads (Search) <\/td>T\u1ea1o traffic truy c\u1eadp \u0111\u1ebfn trang web ri\u00eang c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng ch\u1ea1y Ads t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm<\/td><\/tr>
Google Ads (Display) <\/td>T\u1ea1o l\u01b0u l\u01b0\u1ee3ng traffic \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n t\u1eeb qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb Google c\u1ee7a c\u00e1c Publisher \u0111\u00e3 h\u1ee3p t\u00e1c, tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 video. <\/td><\/tr>
Google AdSense <\/td>T\u1ea1o l\u01b0u l\u01b0\u1ee3ng traffic truy c\u1eadp cho c\u00e1c trang web kh\u00e1c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 Publisher \u0111\u1ed1i t\u00e1c tr\u00ean qu\u1ea3ng c\u00e1o Google. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c <\/strong><\/h3>\n\n\n\n
Platform <\/td>Chi\u1ebfn l\u01b0\u1ee3c<\/td><\/tr>
Google Ads (Search) <\/td>B\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a c\u1ee7a m\u00ecnh \u0111\u1ec3 khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. <\/td><\/tr>
Google Ads (Display)<\/td>Kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng t\u00ecm ki\u1ebfm n\u00f3 tr\u00ean Google. Tuy nhi\u00ean nh\u1eefng qu\u1ea3ng c\u00e1o Google c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd n\u1ebfu b\u1ea1n \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c trang web h\u1ecd hay lui t\u1edbi.<\/td><\/tr>
Google AdSense <\/td>Trang web c\u1ee7a b\u1ea1n \u0111ang c\u00f3 traffic t\u1ed1t v\u00e0 b\u1ea1n mu\u1ed1n ki\u1ebfm ti\u1ec1n t\u1eeb n\u00f3. B\u1ea1n s\u1ebd cho thu\u00ea \u201cb\u1ea5t \u0111\u1ed9ng s\u1ea3n\u201d \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean trang web c\u1ee7a m\u00ecnh v\u1edbi t\u01b0 c\u00e1ch l\u00e0 Publisher. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

C\u01a1 c\u1ea5u chi ph\u00ed<\/strong> <\/h3>\n\n\n\n
Platform <\/td>C\u01a1 c\u1ea5u chi ph\u00ed <\/td><\/tr>
Google Ads (Search) <\/td>B\u1ea1n tr\u1ea3 ph\u00ed cho m\u1ed7i c\u00e1i nh\u1ea5p chu\u1ed9t t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Gi\u00e1 m\u1ed7i c\u00e1i nh\u1ea5p chu\u1ed9t (CPC) d\u1ef1a tr\u00ean gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh <\/td><\/tr>
Google Ads (Display)<\/td>B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p: Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC), gi\u00e1 m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb (CPM), gi\u00e1 m\u1ed7i h\u00e0nh \u0111\u1ed9ng (CPA). <\/td><\/tr>
Google AdSense <\/td>S\u1eed d\u1ee5ng Google AdSense mi\u1ec5n ph\u00ed v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng t\u1eeb nh\u1eefng l\u1ea7n nh\u1ea5p chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i t\u00e1c tr\u00ean trang web c\u1ee7a m\u00ecnh. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Google Ads (Search)<\/strong><\/h2>\n\n\n\n

Nhu c\u1ea7u \u0111\u1ea1t th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u r\u1ea5t l\u1edbn, ch\u00ednh v\u00ec v\u1eady Google s\u1ebd k\u00edch ho\u1ea1t phi\u00ean \u0111\u1ea5u gi\u00e1 b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 \u00edt nh\u1ea5t hai nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t th\u1ea7u cho nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan. <\/p>\n\n\n\n

\"Ch\u1ea1y
Ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch \u0111\u1ea5u th\u1ea7u c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Advertiser c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i t\u1eeb kh\u00f3a, trang web t\u01b0\u01a1ng \u1ee9ng c\u1ee7a h\u1ecd th\u00e0nh c\u00e1c nh\u00f3m sau \u0111\u00f3 ch\u1ecdn v\u00e0 c\u00e2n \u0111o gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p. Google s\u1ebd ch\u1ecdn t\u1eeb kh\u00f3a t\u1eeb nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a Advertiser m\u00e0 h\u1ecd cho l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a t\u1eeb kh\u00f3a \u0111\u00f3 v\u00e0o cu\u1ed9c \u0111\u1ea5u gi\u00e1.  <\/p>\n\n\n\n

Tuy nhi\u00ean, cu\u1ed9c \u0111\u1ea5u gi\u00e1 tr\u00ean Google kh\u00f4ng gi\u1ed1ng nh\u01b0 cu\u1ed9c \u0111\u1ea5u gi\u00e1 th\u00f4ng th\u01b0\u1eddng. H\u1ecd mu\u1ed1n t\u1ea1o m\u1ed9t s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng khi t\u1eadn d\u1ee5ng quy m\u00f4 ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh. Thay v\u00ec ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1 th\u1ea7u cao nh\u1ea5t lu\u00f4n th\u1eafng phi\u00ean \u0111\u1ea5u gi\u00e1, ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u00f3 x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o cao nh\u1ea5t lu\u00f4n th\u1eafng.<\/p>\n\n\n\n

C\u00e1ch t\u00ednh x\u1ebfp h\u1ea1ng Google (AdRank)<\/strong><\/h3>\n\n\n\n

AdRank \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch nh\u00e2n gi\u00e1 th\u1ea7u gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t t\u1ed1i \u0111a v\u1edbi \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o, \u0111o m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a trang v\u1edbi t\u1eeb kh\u00f3a, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p. <\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c Advertiser kh\u00f4ng th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao nh\u1ea5t ch\u1ec9 v\u00ec c\u00f3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o cao nh\u1ea5t m\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 n\u1ed9i dung c\u1ee7a h\u1ecd ph\u1ea3i h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

\"C\u00f4ng
C\u00f4ng th\u1ee9c t\u00ednh x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o Google <\/em><\/figcaption><\/figure><\/div>\n\n\n\n

C\u00e1ch t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o ph\u00e1t sinh <\/strong><\/h3>\n\n\n\n

N\u1ebfu b\u1ea1n th\u1eafng th\u1ea7u c\u1ee7a qu\u1ea3ng c\u00e1o Google, th\u00ec c\u00f4ng th\u1ee9c t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau:<\/p>\n\n\n\n

Chi ph\u00ed qu\u1ea3ng c\u00e1o = X\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o \/ \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng + 0.01$<\/p>\n\n\n\n

\"Chi
Chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c t\u00ednh theo c\u00e1ch nh\u01b0 sau<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Google Ads (Display) \/ Google AdSense<\/strong><\/h2>\n\n\n\n

\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o Display, c\u0169ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o Search, nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t gi\u00e1 th\u1ea7u cho m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh v\u00e0 n\u1ebfu n\u1ed9i dung c\u1ee7a Publisher c\u00f3 t\u1eeb kh\u00f3a gi\u1ed1ng ho\u1eb7c t\u01b0\u01a1ng t\u1ef1. Google s\u1ebd b\u00e1n kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u00ean trang web c\u1ee7a h\u1ecd cho ng\u01b0\u1eddi tr\u1ea3 gi\u00e1 cao nh\u1ea5t v\u00e0 tr\u1ea3 cho Publisher m\u1ed9t ph\u1ea7n nh\u1ecf trong gi\u00e1 th\u1ea7u m\u1ed7i khi kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean trang web c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Tuy nhi\u00ean, AdSense kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o Display tr\u00ean trang web c\u1ee7a Publisher \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb gi\u00e1 th\u1ea7u c\u1ee7a Advertiser gi\u1ed1ng nh\u01b0 Google Ads. <\/p>\n\n\n\n

V\u1ec1 c\u01a1 b\u1ea3n, s\u1ed1 ti\u1ec1n m\u00e0 Publisher c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c v\u1edbi AdSense ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 h\u1ecd \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean trang web c\u1ee7a m\u00ecnh v\u00e0 m\u1ee9c \u0111\u1ed9 Advertiser c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd hi\u1ec7u qu\u1ea3 ra sao.<\/p>\n\n\n\n

Publisher c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. H\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh, qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n, v.v. H\u1ecd c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i chi ti\u1ebft k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc, v\u0103n b\u1ea3n, n\u1ec1n v\u00e0 \u0111\u01b0\u1eddng vi\u1ec1n c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean trang web c\u1ee7a h\u1ecd. Ngo\u00e0i ra, Publisher ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1eb7t ba qu\u1ea3ng c\u00e1o n\u1ed9i dung, ba qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft v\u00e0 hai search box tr\u00ean m\u1ed7i trang web c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

L\u1eddi k\u1ebft<\/strong> <\/h2>\n\n\n\n

Google Adwords v\u00e0 Google AdSense l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o doanh thu. H\u00e3y tham kh\u1ea3o v\u00e0 ch\u1ecdn cho m\u00ecnh lo\u1ea1i qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh nh\u00e9.\u00a0<\/p>\n\n\n\n

Theo Hubspot.com<\/a><\/p>\n\n\n\n

Xem th\u00eam: C\u00e1ch thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n v\u00e0 c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi ch\u00fang ta tri\u1ec3n khai chi\u1ebfn d\u1ecbch Affiliate marketing, mu\u1ed1n thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u01b0\u1ee3ng traffic l\u1edbn m\u1ed9t c\u00e1ch nhanh ch\u00f3ng th\u00ec… Read More »Ch\u1ea1y qu\u1ea3ng c\u00e1o Google hi\u1ec7u qu\u1ea3: Google Adwords Vs Google Adsense<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":10918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56,20,15],"tags":[31,50,39,47],"class_list":["post-9708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-goc-chia-se","category-tiep-thi-lien-ket","tag-affiliate-marketing-cho-nguoi-moi","tag-bi-quyet-kiem-tien-tu-affiliate-marketing","tag-cach-lam-affiliate","tag-kiem-tien-online"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9708"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=9708"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9708\/revisions"}],"predecessor-version":[{"id":10965,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/9708\/revisions\/10965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/10918"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=9708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=9708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}