{"id":677,"date":"2020-06-18T13:04:25","date_gmt":"2020-06-18T06:04:25","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=677"},"modified":"2025-03-13T11:42:11","modified_gmt":"2025-03-13T04:42:11","slug":"download-bao-cao-ve-nganh-influencer-marketing-viet-nam-trong-nam-2020-tu-7sat","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/download-bao-cao-ve-nganh-influencer-marketing-viet-nam-trong-nam-2020-tu-7sat\/","title":{"rendered":"[DOWNLOAD] B\u00e1o c\u00e1o v\u1ec1 ng\u00e0nh Influencer Marketing Vi\u1ec7t Nam trong n\u0103m 2020 t\u1eeb 7SAT"},"content":{"rendered":"\n<p><em>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u00e1o c\u00e1o ng\u00e0nh Influencer Marketing 2020<\/em> <em>t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng h\u1ee3p b\u1edfi 7SAT &#8211; \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Influencer Marketing. B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi m\u1ee5c \u0111\u00edch cung c\u1ea5p phi l\u1ee3i nhu\u1eadn; gi\u00fap c\u00e1c nh\u00e3n h\u00e0ng, c\u00e1c \u0111\u01a1n v\u1ecb agency v\u00e0 c\u00e1 nh\u00e2n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t h\u01a1n v\u1ec1 ng\u00e0nh, t\u1eeb \u0111\u00f3 c\u00f3 nhi\u1ec1u insight trong vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Quy m\u00f4 v\u00e0 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng Influencer Marketing t\u1ea1i Vi\u1ec7t Nam 2019<\/h2>\n\n\n\n<p>T\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng <a href=\"https:\/\/rentracks.com.vn\/chuong-trinh-influencer-affiliate-marketing\/\">Influencer Marketing<\/a> t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t \u0111\u01b0\u1ee3c 69 tri\u1ec7u \u0111\u00f4 trong n\u0103m n\u0103m 2019, d\u1ef1 ki\u1ebfn t\u0103ng tr\u01b0\u1edfng 43% trong 2020.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-2-compressed.jpg\" alt=\"Quy m\u00f4 v\u00e0 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng Influencer Marketing\" class=\"wp-image-7268\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-2-compressed.jpg 750w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-2-compressed-300x169.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>Trong \u0111\u00f3, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) chi nhi\u1ec1u ng\u00e2n s\u00e1ch nh\u1ea5t v\u1edbi 30,1%, ti\u1ebfp theo l\u00e0 l\u00e0m \u0111\u1eb9p chi\u1ebfm 9,6%, c\u00f4ng ngh\u1ec7, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u00e0i ch\u00ednh b\u1ea3o hi\u1ec3m v\u1edbi t\u1ef7 l\u1ec7 l\u1ea7n l\u01b0\u1ee3t l\u00e0 6,9%, 5,4%, 5,1%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Xu h\u01b0\u1edbng Influencer Marketing 2020<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-3-compressed.jpg\" alt=\" Xu h\u01b0\u1edbng Influencer Marketing 2020\" class=\"wp-image-7270\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-3-compressed.jpg 750w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-3-compressed-300x169.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u1eefng xu h\u01b0\u1edbng ch\u00ednh trong n\u0103m 2020 ng\u00e0nh Influencer Marketing bao g\u1ed3m: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chi\u1ebfn d\u1ecbch v\u1edbi quy m\u00f4 \u201ckh\u1ee7ng\u201d<\/li><li>Nano\/Micro Influencer chi\u1ebfm \u01b0u th\u1ebf<\/li><li>Video &#8211; m\u1ea3nh \u0111\u1ea5t ti\u1ec1m n\u0103ng <\/li><li>Tiktok th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi v\u00e0 Influencer Marketing Platform<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-4-1-compressed.jpg\" alt=\"s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb mega sang nano influencer\" class=\"wp-image-7272\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-4-1-compressed.jpg 750w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-4-1-compressed-300x169.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>Trong \u0111\u00f3, \u0111\u00e1ng quan t\u00e2m nh\u1ea5t l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb Mega Influencer sang Micro Influencer. T\u1eeb n\u0103m 2019, nh\u00f3m Nano\/ Micro Influencer d\u1ea7n \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1edd v\u00e0o t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao. S\u1ef1 g\u1ea7n g\u0169i ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap nh\u00f3m n\u00e0y t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao g\u1ea5p 7 l\u1ea7n so v\u1edbi nh\u00f3m Mega Influencer. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00e1c Nano\/ Micro Influencer c\u00f3 c\u01a1 h\u1ed9i khai ph\u00e1 ti\u1ec1m n\u0103ng v\u00e0 g\u00f3p ph\u1ea7n ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng Influencer Marketing.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/rentracks.com.vn\/huong-dan-viet-content-tao-nhieu-chuyen-doi\/\">H\u01b0\u1edbng d\u1eabn vi\u1ebft Content t\u1ea1o nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Top Influencer \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng y\u00eau th\u00edch nh\u1ea5t<\/h2>\n\n\n\n<p>B\u1ea3ng x\u1ebfp h\u1ea1ng KOL\/ Influencer \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng y\u00eau th\u00edch nh\u1ea5t \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng theo nh\u1eefng l\u0129nh v\u1ef1c c\u0169ng nh\u01b0 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau nh\u01b0 Celebs, Professionals, Talents, Citizens, Community Pages, Beauty Bloggers, Food Bloggers,&#8230;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-5-compressed.jpg\" alt=\"b\u00e1o c\u00e1o ng\u00e0nh h\u00e0ng: top c\u00e1c influencer \u0111\u01b0\u1ee3c y\u00eau th\u00edch\" class=\"wp-image-7274\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-5-compressed.jpg 750w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-5-compressed-300x169.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption>Top 10 Celebrities \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng y\u00eau th\u00edch nh\u1ea5t 2019<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-6-compressed.jpg\" alt=\"b\u00e1o c\u00e1o ng\u00e0nh h\u00e0ng: top c\u00e1c influencer \u0111\u01b0\u1ee3c y\u00eau th\u00edch\" class=\"wp-image-7276\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-6-compressed.jpg 750w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/bao-cao-nganh-influencer-marketing-2020-6-compressed-300x169.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption>Top 10 Food Bloggers \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng y\u00eau th\u00edch nh\u1ea5t 2013<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Celeb \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng \u01b0a chu\u1ed9ng nh\u1ea5t: \u1ed0c Thanh V\u00e2n, Ninh D\u01b0\u01a1ng Lan Ng\u1ecdc, MC Tr\u1ea5n Th\u00e0nh\u2026<\/li><li>Professional KOL \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng \u01b0a chu\u1ed9ng nh\u1ea5t: HannahOlala, Giang \u01a0i, Loan Ho\u00e0ng\u2026<\/li><li>Community pages \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng \u01b0a chu\u1ed9ng nh\u1ea5t: Th\u1ecf B\u1ea3y M\u00e0u, Tuy\u1ebft B\u00edch Collection, Ch\u1eedi Thu\u00ea\u2026<\/li><li>Beauty KOL: HannahOlala, Trinh Ph\u1ea1m, S\u0129 Thanh\u2026<\/li><li>Food Blogger: V\u0169 Dino, Ninh Tito, Woossi,&#8230;<\/li><li>Hot mom KOL: \u1ed0c Thanh V\u00e2n, Trang Lou, Loan Ho\u00e0ng\u2026<\/li><li>Travel Blogger: L\u00ea H\u00e0 Tr\u00fac, Khoai Lang Thang, Tr\u1ea7n Quang \u0110\u1ea1i\u2026<\/li><li>Tech Channel: \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng \u01b0a chu\u1ed9ng nh\u1ea5t: Schannel, V\u1eadt V\u1edd Studio, Tinh T\u1ebf<\/li><li>Automobile channel: Xe Hay, X\u1ebf c\u01b0ng, Otosaigon\u2026<\/li><li>Top Youtubers: Chloe Nguy\u1ec5n, Hana Giang Anh, ViruSs<\/li><li>Top Instagram: Ng\u1ecdc Th\u1ea3o, Trang Lou, Loan Ho\u00e0ng&#8230;<\/li><\/ul>\n\n\n\n<p>| T\u1ea3i ngay State Of Influencer Marketing in Vietnam 2020 (b\u1ea3n ti\u1ebfng Vi\u1ec7t)&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n <a href=\"https:\/\/7saturday.com\/\" rel=\"nofollow noopener\" target=\"_blank\">7saturday.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1eddi K\u1ebft<\/h2>\n\n\n\n<p>Hy v\u1ecdng nh\u1eefng th\u00f4ng tin v\u1ec1 b\u1ea3n b\u00e1o c\u00e1o ng\u00e0nh Influencer Marketing 2020 gi\u00fap b\u1ea1n c\u00f3 th\u00eam th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 ng\u00e0nh Influencer Marketing t\u1ea1i Vi\u1ec7t Nam. B\u00ean c\u1ea1nh l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng, c\u00e1c Influencer c\u00f3 th\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u nh\u00e3n h\u00e0ng b\u1eb1ng c\u00e1ch th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng Affiliate Marketing.\u00a0<\/p>\n\n\n\n<p>Rentracks Vietnam &#8211; m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng \u0111\u1ea7u Nh\u1eadt B\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate Marketing). Ch\u00fang t\u00f4i cung c\u1ea5p c\u00f4ng c\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ec3 c\u00e1c c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 t\u0103ng thu nh\u1eadp t\u1eeb c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng qua m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u1edbi hoa h\u1ed3ng c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 50% t\u1eeb m\u1ed7i \u0111\u01a1n \u0111\u1eb7t h\u00e0ng m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o ra.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/manage.rentracksw.com\/form\/terms_of_service\/publisher?src=vn12&amp;lang=vn\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"289\" height=\"91\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2020\/06\/button-dang-ky-rentracks.png\" alt=\"\" class=\"wp-image-797\"\/><\/a><\/figure><\/div>\n\n\n\n<p>\u23ed&nbsp; Facebook Group: bit.ly\/2Y6sHke<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u00e1o c\u00e1o ng\u00e0nh Influencer Marketing 2020 t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng h\u1ee3p b\u1edfi 7SAT &#8211; \u0111\u01a1n v\u1ecb cung c\u1ea5p&hellip;&nbsp;<a href=\"https:\/\/rentracks.com.vn\/en\/download-bao-cao-ve-nganh-influencer-marketing-viet-nam-trong-nam-2020-tu-7sat\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">[DOWNLOAD] B\u00e1o c\u00e1o v\u1ec1 ng\u00e0nh Influencer Marketing Vi\u1ec7t Nam trong n\u0103m 2020 t\u1eeb 7SAT<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,22],"tags":[],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/677"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=677"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/677\/revisions"}],"predecessor-version":[{"id":12329,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/677\/revisions\/12329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/7278"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}