{"id":3264,"date":"2020-11-30T08:08:22","date_gmt":"2020-11-30T01:08:22","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=3264"},"modified":"2025-03-13T11:52:50","modified_gmt":"2025-03-13T04:52:50","slug":"tao-don-hang-khong-can-quang-cao-huong-dan-tu-a-z","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/tao-don-hang-khong-can-quang-cao-huong-dan-tu-a-z\/","title":{"rendered":"T\u1ea1o \u0110\u01a1n H\u00e0ng Kh\u00f4ng C\u1ea7n Qu\u1ea3ng C\u00e1o: H\u01b0\u1edbng D\u1eabn T\u1eeb A – Z"},"content":{"rendered":"\n

B\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi v\u00e0 c\u00f2n thi\u1ebfu kinh nghi\u1ec7m trong ch\u1ea1y qu\u1ea3ng c\u00e1o? V\u1eady th\u00ec vi\u1ec7c b\u1ecf ti\u1ec1n ra \u0111\u1ec3 ch\u1ea1y qu\u1ea3 l\u00e0 \u201c\u0111au v\u00ed\u201d ph\u1ea3i kh\u00f4ng n\u00e0o? Th\u1eadt may m\u1eafn khi ngo\u00e0i qu\u1ea3ng c\u00e1o, ch\u00fang ta c\u00f3 th\u1ec3 t\u0103ng traffic m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean b\u1eb1ng nhi\u1ec1u th\u1ee7 thu\u1eadt kh\u00e1c. H\u00e3y c\u00f9ng Rentracks theo d\u00f5i 4 b\u01b0\u1edbc t\u1ea1o \u0111\u01a1n h\u00e0ng kh\u00f4ng c\u1ea7n qu\u1ea3ng c\u00e1o nh\u00e9<\/strong>!<\/p>\n\n\n\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ng\u00e1ch ti\u1ec1m n\u0103ng<\/strong><\/h2>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u1ea3ng b\u00e1 b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m n\u00e0o, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng:<\/p>\n\n\n\n

+ S\u1ea3n ph\u1ea9m b\u1ea1n d\u1ef1 \u0111\u1ecbnh qu\u1ea3ng b\u00e1 l\u00e0 nh\u1eefng d\u00f2ng, nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0o?
+ S\u1ea3n ph\u1ea9m n\u00e0y ph\u1ea3i l\u00e0 ng\u00e1ch ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn s\u1ea3n ph\u1ea9m ly n\u01b0\u1edbc. Tuy nhi\u00ean, ly n\u01b0\u1edbc v\u1eabn c\u00f2n qu\u00e1 r\u1ed9ng. B\u1ea1n n\u00ean ch\u1ecdn m\u1ed9t ng\u00e1ch c\u1ee7a ly n\u01b0\u1edbc ch\u1eb3ng h\u1ea1n nh\u01b0 ly gi\u1eef nhi\u1ec7t.<\/p>\n\n\n\n

B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (ng\u01b0\u1eddi d\u00f9ng c\u00f3 quan t\u00e2m s\u1ea3n ph\u1ea9m n\u00e0y hay kh\u00f4ng)<\/strong><\/h2>\n\n\n\n

a. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Google Trends<\/h3>\n\n\n\n

B\u1ea1n truy c\u1eadp website google trends v\u00e0 nh\u1eadp t\u1eeb kh\u00f3a m\u00ecnh c\u1ea7n t\u00ecm v\u00e0o \u00f4 \u201cEnter a search term or a topic\u201d. Google Trends s\u1ebd tr\u1ea3 cho b\u1ea1n k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng<\/p>\n\n\n\n

+ Bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng. Bao g\u1ed3m m\u1ee9c \u0111\u1ed9 search theo qu\u1ed1c gia, kho\u1ea3ng th\u1eddi gian, \u0111\u1ec1 m\u1ee5c, h\u00ecnh th\u1ee9c search.
+ B\u1ea3n \u0111\u1ed3 \u0111\u1ecba l\u00fd. T\u1ee9c m\u1ee9c \u0111\u1ed9 search theo v\u00f9ng c\u1ee7a m\u1ed9t qu\u1ed1c gia.<\/p>\n\n\n\n

Qua nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \u0111ang t\u0103ng l\u00ean hay gi\u1ea3m xu\u1ed1ng.<\/p>\n\n\n\n

Trong tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m \u201cly gi\u1eef nhi\u1ec7t\u201d, ta th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 trong 12 th\u00e1ng g\u1ea7n nh\u1ea5t th\u00ec th\u00e1ng 10\/2021 ly gi\u1eef nhi\u1ec7t c\u00f3 v\u1ebb \u201chot\u201d nh\u1ea5t. Sau \u0111\u00f3, m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u1ea3m \u0111i m\u1ed9t ph\u1ea7n, giao \u0111\u1ed9ng \u00edt \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n

\"D\u00f9ng<\/figure><\/div>\n\n\n\n

Theo v\u00f9ng mi\u1ec1n th\u00ec TPHCM, \u0110\u1ed3ng Nai v\u00e0 Long An l\u00e0 top 3 v\u1ecb tr\u00ed quan t\u00e2m ly gi\u1eef nhi\u1ec7t nh\u1ea5t. N\u1ebfu b\u1ea1n ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m trong c\u00e1c t\u1ec9nh n\u00e0y th\u00ec c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng s\u1ebd cao h\u01a1n nh\u1eefng v\u00f9ng kh\u00e1c. <\/p>\n\n\n\n

\"C\u00f4ng<\/figure><\/div>\n\n\n\n

b. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 KWFinder<\/h3>\n\n\n\n

Khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 KWFinder b\u1ea1n s\u1ebd xem \u0111\u01b0\u1ee3c s\u1ed1 l\u1ea7n t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng v\u00e0 top nh\u1eefng website n\u1eb1m tr\u00ean SERP.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/strong> G\u00f5 t\u1eeb kh\u00f3a \u201cly gi\u1eef nhi\u1ec7t\u201d v\u00e0o m\u1ee5c Search by Keyword, ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m Ho Chi Minh City, Vietnam (n\u1ebfu b\u1ea1n ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u1ea1i TPHCM) v\u00e0 ch\u1ecdn ng\u00f4n ng\u1eef Vietnamese.<\/p>\n\n\n\n

\"D\u00f9ng<\/figure><\/div>\n\n\n\n

B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a mua h\u00e0ng cho s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n\n\n\n

B\u1ea1n n\u00ean h\u1ea1n ch\u1ebf nh\u1eefng t\u1eeb kh\u00f3a mang t\u00ednh t\u00ecm ki\u1ebfm th\u00f4ng tin nh\u01b0 ly gi\u1eef nhi\u1ec7t l\u00e0 g\u00ec,… Nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y r\u1ea5t kh\u00f3 t\u1ea1o ra \u0111\u01a1n h\u00e0ng. Thay v\u00e0o \u0111\u00f3 b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o nh\u00f3m t\u1eeb kh\u00f3a th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng b\u1edfi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 nh\u01b0: Ly gi\u1eef nhi\u1ec7t lo\u1ea1i n\u00e0o t\u1ed1t nh\u1ea5t? N\u00ean mua ly gi\u1eef nhi\u1ec7t \u1edf \u0111\u00e2u? Ly gi\u1eef nhi\u1ec7t n\u00e0o gi\u1eef nhi\u1ec7t t\u1ed1t?…<\/p>\n\n\n\n

B\u1ea1n h\u00e3y xem xu h\u01b0\u1edbng t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay v\u00ec ch\u1ecdn t\u1eeb kh\u00f3a chung chung. T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (long-tailed keywords) l\u00e0 d\u1ea1ng t\u1eeb kh\u00f3a b\u1ea1n n\u00ean t\u1ed1i \u01b0u. T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i th\u01b0\u1eddng bao g\u1ed3m 3-7 t\u1eeb. T\u1eeb kh\u00f3a ng\u1eafn (1-3 t\u1eeb) cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng nh\u1ea5t nh\u01b0ng t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i gi\u00fap m\u00f4 t\u1ea3 b\u00e0i vi\u1ebft chi ti\u1ebft h\u01a1n, ti\u1ebfp c\u1eadn nh\u00f3m ng\u01b0\u1eddi c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m cao h\u01a1n.<\/p>\n\n\n\n

B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng n\u1ed9i dung v\u00e0 t\u1ed1i \u01b0u t\u1eeb kh\u00f3a mua h\u00e0ng<\/strong><\/h2>\n\n\n\n

a. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 KWFinder<\/h3>\n\n\n\n

Tr\u1edf l\u1ea1i c\u00f4ng c\u1ee5 KWFinder, b\u1ea1n h\u00e3y d\u00f9ng t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 theo d\u00f5i nh\u1eefng b\u00e0i vi\u1ebft n\u1eb1m tr\u00ean top SERP. Sau \u0111\u00f3 \u0111\u1ecdc m\u1ed9t l\u01b0\u1ee3t h\u1ebft c\u00e1c b\u00e0i vi\u1ebft, ghi ch\u00fa nh\u1eefng c\u00e1i hay, nh\u1eefng c\u00e1i d\u1edf c\u1ee7a b\u00e0i vi\u1ebft. Cu\u1ed1i c\u00f9ng, b\u1ea1n x\u00e2y d\u1ef1ng n\u1ed9i dung b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n d\u1ef1a tr\u00ean kinh nghi\u1ec7m \u0111\u00e3 h\u1ecdc. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n

b. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Keywordtool.io<\/a><\/h3>\n\n\n\n

B\u1ea1n ch\u1ecdn tab Google, nh\u1eadp t\u1eeb kh\u00f3a ch\u00ednh v\u00e0o \u00f4 \u201ctype a keyword and press enter\u201d v\u00e0 ch\u1ecdn ng\u00f4n ng\u1eef Ti\u1ebfng Vi\u1ec7t \u0111\u1ec3 xem nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a ch\u00ednh.<\/p>\n\n\n\n

\"S\u1eed<\/figure><\/div>\n\n\n\n

\u0110\u1ec3 l\u00ean top trong SERP, b\u1ea1n h\u00e3y l\u00ean m\u1ed9t danh s\u00e1ch nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan. Sau \u0111\u00f3, b\u1ea1n h\u00e3y \u0111\u01b0a nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y v\u00e0o b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t n\u00f3 trong Headings, trong \u0111o\u1ea1n v\u0103n, trong th\u1ebb meta hay trong Alt Text c\u1ee7a h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n

\"Nghi\u00ean<\/figure><\/div>\n\n\n\n

V\u1edbi t\u1eeb kh\u00f3a \u201cly gi\u1eef nhi\u1ec7t\u201d, ta c\u00f3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan l\u00e0:<\/p>\n\n\n\n