{"id":2980,"date":"2020-09-04T09:19:26","date_gmt":"2020-09-04T02:19:26","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=2980"},"modified":"2025-03-13T11:46:50","modified_gmt":"2025-03-13T04:46:50","slug":"6-cach-giup-ban-tang-ctr-facebook-ads","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/6-cach-giup-ban-tang-ctr-facebook-ads\/","title":{"rendered":"6 c\u00e1ch gi\u00fap b\u1ea1n t\u0103ng CTR Facebook Ads"},"content":{"rendered":"\n

B\u1ea1n mu\u1ed1n c\u00f3 chuy\u1ec3n \u0111\u1ed5i? Tr\u01b0\u1edbc ti\u00ean, kh\u00e1ch h\u00e0ng ph\u1ea3i click v\u00e0o \u0111\u01b0\u1eddng d\u1eabn b\u1ea1n cung c\u1ea5p. Chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t click c\u00f3 th\u1ec3 t\u0103ng ho\u1eb7c gi\u1ea3m t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng (engagement) \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o. \u0110\u1ec3 t\u0103ng CTR Facebook Ads<\/strong>, b\u1ea1n h\u00e3y c\u00f9ng Rentracks<\/a> t\u00ecm hi\u1ec3u CTR l\u00e0 g\u00ec nh\u00e9!
<\/p>\n\n\n\n

CTR (Click-through Rate)<\/strong> l\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. CTR \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp (traffic) v\u00e0o \u0111\u01b0\u1eddng d\u1eabn tr\u00ean l\u01b0\u1ee3t ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng (impression).<\/p>\n\n\n\n

V\u00ed d\u1ee5: Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 s\u1ed1 impression l\u00e0 100 v\u00e0 s\u1ed1 l\u01b0\u1ee3t click l\u00e0 20. Ta t\u00ednh \u0111\u01b0\u1ee3c CTR c\u1ee7a b\u1ea1n = 20\/100 = 20%<\/p>\n\n\n\n

Sau \u0111\u00e2y l\u00e0 5 c\u00e1ch gi\u00fap b\u1ea1n nhanh ch\u00f3ng t\u0103ng CTR cho qu\u1ea3ng c\u00e1o Facebook Ads<\/strong>:<\/p>\n\n\n\n

1. Thu h\u1eb9p t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h2>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean l\u01b0\u1ee3t click l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ebfp th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n. B\u1ea1n h\u00e3y nh\u1eafm m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng lo\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. <\/p>\n\n\n\n

\u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00e0ng r\u1ed9ng th\u00ec th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng chung chung. T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 s\u1ebd suy gi\u1ea3m v\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat m\u1ea1nh m\u1ebd. N\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng, kh\u1ea3 n\u0103ng h\u1ecd nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb s\u1ebd cao h\u01a1n. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

2. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh thu h\u00fat, m\u00e0u s\u1eafc ch\u1ecdn l\u1ecdc<\/strong><\/h2>\n\n\n\n

M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n l\u00e0 k\u1ebft h\u1ee3p nhi\u1ec1u h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn nh\u01b0 video, GIF ho\u1eb7c infographics. Ng\u01b0\u1eddi d\u00f9ng Facebook \u0111\u00e3 quen v\u1edbi vi\u1ec7c nh\u00ecn th\u1ea5y nh\u1eefng h\u00ecnh \u1ea3nh t\u0129nh gi\u1ed1ng nhau. V\u00ec v\u1eady, vi\u1ec7c t\u0103ng c\u01b0\u1eddng ngu\u1ed3n tin v\u1edbi m\u1ed9t s\u1ed1 n\u1ed9i dung \u0111\u1ed9ng s\u1ebd l\u00e0m t\u0103ng CTR Facebook Ads \u0111\u1ea5y!<\/p>\n\n\n\n

Ch\u00eca kh\u00f3a cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng tr\u00ean Facebook l\u00e0 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao video v\u00e0 h\u00ecnh \u1ea3nh ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. <\/p>\n\n\n\n

Ngo\u00e0i ra, nh\u1eefng h\u00ecnh \u1ea3nh c\u00f3 m\u00e0u \u1ea5m s\u1ebd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng h\u01a1n v\u00ec m\u00e0u \u1ea5m n\u1ed5i b\u1eadt tr\u00ean t\u00f4ng n\u1ec1n l\u1ea1nh c\u1ee7a giao di\u1ec7n Facebook. <\/p>\n\n\n\n

3.<\/strong> Ti\u00eau \u0111\u1ec1 ng\u1eafn g\u1ecdn, \u0111\u01a1n gi\u1ea3n<\/strong><\/h2>\n\n\n\n

Ti\u00eau \u0111\u1ec1 hi\u1ec3n th\u1ecb tr\u00ean m\u1ed7i qu\u1ea3ng c\u00e1o \u0111\u1ec1u b\u1ecb gi\u1edbi h\u1ea1n. Thay v\u00ec c\u1ea3 m\u1ed9t \u0111o\u1ea1n v\u0103n th\u00ec b\u1ea1n h\u00e3y gi\u1eef n\u00f3 ng\u1eafn g\u1ecdn, \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ecdn v\u1eb9n th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n

H\u01a1n n\u1eefa, ng\u01b0\u1eddi d\u00f9ng Facebook c\u00f3 xu h\u01b0\u1edbng l\u01b0\u1edbt li\u00ean t\u1ee5c. M\u1ed9t ti\u00eau \u0111\u1ec1 d\u00e0i s\u1ebd kh\u00f4ng khi\u1ebfn h\u1ecd d\u1eebng l\u1ea1i v\u00e0 \u0111\u1ecdc h\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

\"S\u1eed<\/figure><\/div>\n\n\n\n

4. S\u1eed d\u1ee5ng ng\u00f4n t\u1eeb kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 \u0111\u1eb7t m\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft: 200 C\u00e1ch vi\u1ebft Headlines d\u00e2n Content ph\u1ea3i bi\u1ebft<\/a><\/em><\/p>\n\n\n\n

V\u1ec1 vi\u1ec7c ph\u1ea3i \u0111\u1eb7t ti\u00eau \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o m\u1edbi l\u00e0 h\u1ea5p d\u1eabn, b\u1ea1n c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

5.<\/strong> Ch\u1ea1y test m\u1ecdi th\u1ee9<\/strong><\/h2>\n\n\n\n

B\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd th\u00e0nh c\u00f4ng. Do \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ea1y th\u1eed nghi\u1ec7m (Test).<\/p>\n\n\n\n

Khi s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng A\/B Testing<\/a> c\u1ee7a Facebook Ads, b\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m tra m\u1ecdi th\u1ee9 trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh: kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, m\u1ee5c ti\u00eau ch\u1ea1y qu\u1ea3ng c\u00e1o, lo\u1ea1i qu\u1ea3ng c\u00e1o,…<\/p>\n\n\n\n

B\u1ea1n s\u1ebd th\u1eed nghi\u1ec7m nh\u01b0 sau: t\u1ea1o \u00edt nh\u1ea5t hai qu\u1ea3ng c\u00e1o Facebook gi\u1ed1ng h\u1ec7t nhau v\u1ec1 m\u1ecdi th\u1ee9 v\u00e0 ch\u1ec9 kh\u00e1c m\u1ed9t \u0111i\u1ec3m. Sau khi ch\u1ea1y th\u1eed nghi\u1ec7m, b\u1ea1n ch\u1ecdn phi\u00ean b\u1ea3n ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 ti\u1ebfp t\u1ee5c t\u1ea1o m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o v\u1edbi phi\u00ean b\u1ea3n \u0111\u00f3 \u0111\u1ec3 ki\u1ec3m tra nhi\u1ec1u m\u1ee5c ti\u00eau kh\u00e1c nhau..<\/p>\n\n\n\n

Sau c\u00f9ng, \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o v\u1ecb tr\u00ed trung t\u00e2m. Hy v\u1ecdng nh\u1eefng chia s\u1ebb n\u00e0y s\u1ebd gi\u00fap b\u1ea1n mau t\u0103ng CTR Facebook Ads c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

Nh\u1ea5p chu\u1ed9t \u0110\u0102NG K\u00dd NGAY<\/strong> \u0111\u1ec3 tr\u1edf th\u00e0nh Publishers \u0111\u1ed3ng h\u00e0nh c\u00f9ng Rentracks<\/a>! <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n mu\u1ed1n c\u00f3 chuy\u1ec3n \u0111\u1ed5i? Tr\u01b0\u1edbc ti\u00ean, kh\u00e1ch h\u00e0ng ph\u1ea3i click v\u00e0o \u0111\u01b0\u1eddng d\u1eabn b\u1ea1n cung c\u1ea5p. Chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t click c\u00f3 th\u1ec3… Read More »6 c\u00e1ch gi\u00fap b\u1ea1n t\u0103ng CTR Facebook Ads<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[34,37],"class_list":["post-2980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket","tag-chia-se-kinh-nghiem","tag-lam-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/2980"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=2980"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/2980\/revisions"}],"predecessor-version":[{"id":12360,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/2980\/revisions\/12360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/6769"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=2980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=2980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=2980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}