{"id":17403,"date":"2026-11-12T10:02:52","date_gmt":"2026-11-12T03:02:52","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=17403"},"modified":"2026-11-12T10:02:53","modified_gmt":"2026-11-12T03:02:53","slug":"8-mo-hinh-hoa-hong-affiliate-pho-bien","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/8-mo-hinh-hoa-hong-affiliate-pho-bien\/","title":{"rendered":"8 m\u00f4 h\u00ecnh hoa h\u1ed3ng Affiliate ph\u1ed5 bi\u1ebfn cho Publisher"},"content":{"rendered":"\n

Trong Affiliate Marketing (ti\u1ebfp th\u1ecb li\u00ean k\u1ebft), hoa h\u1ed3ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn chi\u1ebfn d\u1ecbch v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o doanh thu c\u1ee7a Publisher (nh\u00e0 qu\u1ea3ng c\u00e1o). T\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 m\u1ee5c ti\u00eau kinh doanh, m\u1ed7i Advertiser (nh\u00e0 cung c\u1ea5p) c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh thanh to\u00e1n kh\u00e1c nhau, t\u1eeb tr\u1ea3 hoa h\u1ed3ng theo \u0111\u01a1n h\u00e0ng, l\u01b0\u1ee3t \u0111\u0103ng k\u00fd \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c m\u00f4 h\u00ecnh hoa h\u1ed3ng affiliate gi\u00fap Publisher x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111i\u1ec1u ki\u1ec7n nh\u1eadn th\u01b0\u1edfng, \u01b0\u1edbc t\u00ednh thu nh\u1eadp v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n traffic (l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp). B\u00ean c\u1ea1nh \u0111\u00f3, n\u1eafm b\u1eaft nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 hoa h\u1ed3ng h\u1ea5p d\u1eabn c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 khai th\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

1. Hoa h\u1ed3ng Affiliate l\u00e0 g\u00ec?<\/strong><\/h1>\n\n\n\n

Hoa h\u1ed3ng Affiliate (hoa h\u1ed3ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft) l\u00e0 kho\u1ea3n thu nh\u1eadp Publisher nh\u1eadn \u0111\u01b0\u1ee3c khi gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i theo \u0111i\u1ec1u ki\u1ec7n c\u1ee7a Advertiser, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, \u0111i\u1ec1n th\u00f4ng tin ho\u1eb7c c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n

Th\u00f4ng qua Affiliate Network (n\u1ec1n t\u1ea3ng trung gian ti\u1ebfp th\u1ecb li\u00ean k\u1ebft) nh\u01b0 Rentracks<\/a>, Publisher \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u01b0\u1eddng d\u1eabn ti\u1ebfp th\u1ecb li\u00ean k\u1ebft ri\u00eang \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u1ec7 qua \u0111\u01b0\u1eddng d\u1eabn n\u00e0y, h\u1ec7 th\u1ed1ng s\u1ebd ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u00ednh hoa h\u1ed3ng t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n

\n
\"\"
\u1ea2nh minh h\u1ecda<\/em><\/figcaption><\/figure><\/div>\n\n\n

T\u00f9y m\u00f4 h\u00ecnh thanh to\u00e1n, Publisher c\u00f3 th\u1ec3 nh\u1eadn kho\u1ea3n ti\u1ec1n c\u1ed1 \u0111\u1ecbnh cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m tr\u00ean gi\u00e1 tr\u1ecb giao d\u1ecbch. Tuy nhi\u00ean, hoa h\u1ed3ng affiliate th\u1ef1c nh\u1eadn c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o \u0111i\u1ec1u ki\u1ec7n ghi nh\u1eadn, t\u1ef7 l\u1ec7 duy\u1ec7t v\u00e0 ch\u00ednh s\u00e1ch c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

2. C\u00e1c m\u00f4 h\u00ecnh hoa h\u1ed3ng Affiliate ph\u1ed5 bi\u1ebfn<\/strong><\/h1>\n\n\n\n

T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i, Advertiser s\u1ebd l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c thanh to\u00e1n ph\u00f9 h\u1ee3p cho t\u1eebng chi\u1ebfn d\u1ecbch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng m\u00f4 h\u00ecnh hoa h\u1ed3ng affiliate ph\u1ed5 bi\u1ebfn m\u00e0 Publisher th\u01b0\u1eddng g\u1eb7p khi tri\u1ec3n khai Affiliate Marketing.<\/p>\n\n\n\n

2.1. CPS (Cost Per Sale) \u2013 Hoa h\u1ed3ng affiliate theo \u0111\u01a1n h\u00e0ng<\/strong><\/h2>\n\n\n\n

CPS l\u00e0 m\u00f4 h\u00ecnh tr\u1ea3 hoa h\u1ed3ng affiliate d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c ghi nh\u1eadn th\u00e0nh c\u00f4ng<\/strong>. Publisher nh\u1eadn m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1ea5t \u0111\u1ecbnh tr\u00ean gi\u00e1 tr\u1ecb giao d\u1ecbch khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u00f4ng qua \u0111\u01b0\u1eddng d\u1eabn ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.<\/p>\n\n\n\n

C\u00f4ng th\u1ee9c t\u00ednh:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u00ed d\u1ee5<\/em>, chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee9c hoa h\u1ed3ng affiliate 15%, kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng tr\u1ecb gi\u00e1 1.000.000 \u0111\u1ed3ng. Publisher nh\u1eadn \u0111\u01b0\u1ee3c 150.000 \u0111\u1ed3ng n\u1ebfu \u0111\u01a1n h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n ghi nh\u1eadn.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, du l\u1ecbch, ph\u1ea7n m\u1ec1m<\/strong> v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn<\/strong>. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch CPS tr\u00ean h\u1ec7 th\u1ed1ng Rentracks c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn <\/strong>FPT Play<\/strong><\/a> (15%), <\/strong>Coursera<\/strong><\/a> (10,5%) v\u00e0 <\/strong>Traveloka <\/strong><\/a>(3,15%)<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u1edbi CPS, Publisher c\u00f3 th\u1ec3 t\u1eadp trung khai th\u00e1c n\u1ed9i dung \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, so s\u00e1nh d\u1ecbch v\u1ee5, h\u01b0\u1edbng d\u1eabn mua s\u1eafm ho\u1eb7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c k\u00eanh s\u1edf h\u1eefu t\u1ec7p ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhu c\u1ea7u mua h\u00e0ng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

2.2. CPA (Cost Per Action) \u2013 Hoa h\u1ed3ng affiliate theo h\u00e0nh \u0111\u1ed9ng<\/strong><\/h2>\n\n\n\n

CPA l\u00e0 m\u00f4 h\u00ecnh tr\u1ea3 hoa h\u1ed3ng affiliate khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3<\/strong> do Advertiser quy \u0111\u1ecbnh. H\u00e0nh \u0111\u1ed9ng n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 mua h\u00e0ng m\u00e0 c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, k\u00edch ho\u1ea1t d\u1ecbch v\u1ee5, ho\u00e0n t\u1ea5t x\u00e1c minh ho\u1eb7c th\u1ef1c hi\u1ec7n m\u1ed9t thao t\u00e1c trong \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n

C\u00f4ng th\u1ee9c t\u00ednh:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u00ed d\u1ee5,<\/em> m\u1ed9t chi\u1ebfn d\u1ecbch CPA tr\u1ea3 50.000 \u0111\u1ed3ng cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u1ec7. N\u1ebfu Publisher t\u1ea1o ra 100 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c duy\u1ec7t, t\u1ed5ng hoa h\u1ed3ng nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 5.000.000 \u0111\u1ed3ng.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch CPA tr\u00ean h\u1ec7 th\u1ed1ng Rentracks g\u1ed3m Simply Piano<\/strong><\/a> v\u1edbi m\u1ee9c 35 USD<\/strong> v\u00e0 Simply Guitar<\/strong><\/a> v\u1edbi m\u1ee9c 20 USD<\/strong> cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u1ec7.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a CPA l\u00e0 Publisher kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ph\u00e1t sinh giao d\u1ecbch mua h\u00e0ng. Thay v\u00e0o \u0111\u00f3, n\u1ed9i dung qu\u1ea3ng b\u00e1 c\u1ea7n gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 l\u1ee3i \u00edch v\u00e0 ho\u00e0n th\u00e0nh \u0111\u00fang h\u00e0nh \u0111\u1ed9ng m\u00e0 chi\u1ebfn d\u1ecbch y\u00eau c\u1ea7u.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Publisher tri\u1ec3n khai n\u1ed9i dung h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng, gi\u1edbi thi\u1ec7u n\u1ec1n t\u1ea3ng, video tr\u1ea3i nghi\u1ec7m ho\u1eb7c qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5 c\u00f3 quy tr\u00ecnh \u0111\u0103ng k\u00fd tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

2.3. CPL (Cost Per Lead) \u2013 Hoa h\u1ed3ng affiliate theo kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n\n\n\n

CPL l\u00e0 m\u00f4 h\u00ecnh tr\u1ea3 hoa h\u1ed3ng affiliate d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng <\/strong>cung c\u1ea5p th\u00f4ng tin theo y\u00eau c\u1ea7u c\u1ee7a Advertiser. Chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng \u0111\u01b0\u1ee3c ghi nh\u1eadn khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd, \u0111\u1ec3 l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email ho\u1eb7c th\u00f4ng tin li\u00ean h\u1ec7 h\u1ee3p l\u1ec7.<\/p>\n\n\n\n

C\u00f4ng th\u1ee9c t\u00ednh:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u00ed d\u1ee5<\/em>, chi\u1ebfn d\u1ecbch CPL tr\u1ea3 30.000 \u0111\u1ed3ng cho m\u1ed7i Lead h\u1ee3p l\u1ec7. N\u1ebfu Publisher mang v\u1ec1 200 Lead \u0111\u01b0\u1ee3c duy\u1ec7t, t\u1ed5ng hoa h\u1ed3ng affiliate l\u00e0 6.000.000 \u0111\u1ed3ng.<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi CPS, ng\u01b0\u1eddi d\u00f9ng ch\u01b0a c\u1ea7n ho\u00e0n t\u1ea5t giao d\u1ecbch mua h\u00e0ng \u0111\u1ec3 Publisher nh\u1eadn hoa h\u1ed3ng. Tuy nhi\u00ean, th\u00f4ng tin cung c\u1ea5p ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u ki\u1ec7n c\u1ee7a chi\u1ebfn d\u1ecbch, ch\u1eb3ng h\u1ea1n kh\u00f4ng tr\u00f9ng l\u1eb7p, ch\u00ednh x\u00e1c v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

CPL th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong c\u00e1c ng\u00e0nh c\u1ea7n thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u01b0 v\u1ea5n ho\u1eb7c ti\u1ebfp t\u1ee5c quy tr\u00ecnh b\u00e1n h\u00e0ng nh\u01b0 gi\u00e1o d\u1ee5c, b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

2.4. CPQL (Cost Per Qualified Lead) \u2013 Hoa h\u1ed3ng affiliate theo kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n<\/strong><\/h2>\n\n\n\n

CPQL l\u00e0 m\u00f4 h\u00ecnh tr\u1ea3 hoa h\u1ed3ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng<\/strong> do Advertiser \u0111\u1eb7t ra. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c c\u00f3 y\u00eau c\u1ea7u cao h\u01a1n CPL v\u00ec kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p th\u00f4ng tin m\u00e0 c\u00f2n c\u1ea7n \u0111\u00e1p \u1ee9ng th\u00eam nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

C\u00f4ng th\u1ee9c t\u00ednh:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u00ed d\u1ee5,<\/em> m\u1ed9t chi\u1ebfn d\u1ecbch tr\u1ea3 100.000 \u0111\u1ed3ng cho m\u1ed7i Qualified Lead. N\u1ebfu Publisher mang v\u1ec1 50 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 ti\u00eau ch\u00ed, t\u1ed5ng hoa h\u1ed3ng affiliate l\u00e0 5.000.000 \u0111\u1ed3ng.<\/p>\n\n\n\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa CPL v\u00e0 CPQL n\u1eb1m \u1edf \u0111i\u1ec1u ki\u1ec7n ghi nh\u1eadn. Trong khi CPL t\u1eadp trung v\u00e0o Lead h\u1ee3p l\u1ec7, CPQL y\u00eau c\u1ea7u Lead ph\u1ea3i \u0111\u1ea1t th\u00eam ti\u00eau ch\u00ed v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi Publisher, m\u00f4 h\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00fang t\u1ec7p ng\u01b0\u1eddi d\u00f9ng thay v\u00ec ch\u1ec9 t\u1eadp trung t\u0103ng s\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t \u0111\u0103ng k\u00fd. N\u1ed9i dung qu\u1ea3ng b\u00e1 c\u1ea7n truy\u1ec1n t\u1ea3i ch\u00ednh x\u00e1c th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 \u0111i\u1ec1u ki\u1ec7n s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ea1n ch\u1ebf Lead kh\u00f4ng \u0111\u1ea1t y\u00eau c\u1ea7u.<\/p>\n\n\n\n

2.5. CPI (Cost Per Install) \u2013 Hoa h\u1ed3ng affiliate theo l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng<\/strong><\/h2>\n\n\n\n

CPI l\u00e0 m\u00f4 h\u00ecnh tr\u1ea3 hoa h\u1ed3ng affiliate cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng <\/strong>th\u00f4ng qua \u0111\u01b0\u1eddng d\u1eabn Affiliate c\u1ee7a Publisher. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, tr\u00f2 ch\u01a1i v\u00e0 n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 s\u1ed1.<\/p>\n\n\n\n

C\u00f4ng th\u1ee9c t\u00ednh:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u00ed d\u1ee5<\/em>, chi\u1ebfn d\u1ecbch CPI tr\u1ea3 10.000 \u0111\u1ed3ng cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t h\u1ee3p l\u1ec7. N\u1ebfu Publisher t\u1ea1o ra 1.000 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c duy\u1ec7t, t\u1ed5ng hoa h\u1ed3ng affiliate l\u00e0 10.000.000 \u0111\u1ed3ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, Publisher c\u1ea7n ph\u00e2n bi\u1ec7t CPI v\u1edbi CPA. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 c\u00e0i \u0111\u1eb7t m\u00e0 c\u00f2n ph\u1ea3i m\u1edf \u1ee9ng d\u1ee5ng l\u1ea7n \u0111\u1ea7u, \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n ho\u1eb7c ho\u00e0n th\u00e0nh m\u1ed9t thao t\u00e1c kh\u00e1c. Khi \u0111\u00f3, \u0111i\u1ec1u ki\u1ec7n t\u00ednh hoa h\u1ed3ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t.<\/p>\n\n\n\n

CPI ph\u00f9 h\u1ee3p v\u1edbi Publisher s\u1edf h\u1eefu k\u00eanh n\u1ed9i dung c\u00f4ng ngh\u1ec7, c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng, trang \u0111\u00e1nh gi\u00e1 ph\u1ea7n m\u1ec1m ho\u1eb7c c\u00e1c k\u00eanh chuy\u00ean gi\u1edbi thi\u1ec7u tr\u00f2 ch\u01a1i v\u00e0 ti\u1ec7n \u00edch di \u0111\u1ed9ng.<\/p>\n\n\n\n

2.6. CPO (Cost Per Order) \u2013 Hoa h\u1ed3ng affiliate theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng<\/strong><\/h2>\n\n\n\n

CPO l\u00e0 m\u00f4 h\u00ecnh tr\u1ea3 hoa h\u1ed3ng khi kh\u00e1ch h\u00e0ng t\u1ea1o \u0111\u01a1n \u0111\u1eb7t h\u00e0ng th\u00e0nh c\u00f4ng<\/strong> theo \u0111i\u1ec1u ki\u1ec7n c\u1ee7a chi\u1ebfn d\u1ecbch. Kh\u00e1c v\u1edbi CPS, CPO th\u01b0\u1eddng t\u1eadp trung v\u00e0o h\u00e0nh \u0111\u1ed9ng \u0111\u1eb7t h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng kho\u1ea3n hoa h\u1ed3ng c\u1ed1 \u0111\u1ecbnh cho m\u1ed7i \u0111\u01a1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, thay v\u00ec t\u00ednh theo ph\u1ea7n tr\u0103m gi\u00e1 tr\u1ecb giao d\u1ecbch.<\/p>\n\n\n\n

C\u00f4ng th\u1ee9c t\u00ednh:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u00ed d\u1ee5<\/em>, m\u1ed9t chi\u1ebfn d\u1ecbch CPO tr\u1ea3 100.000 \u0111\u1ed3ng cho m\u1ed7i \u0111\u01a1n h\u00e0ng h\u1ee3p l\u1ec7. N\u1ebfu Publisher t\u1ea1o ra 50 \u0111\u01a1n \u0111\u01b0\u1ee3c duy\u1ec7t, t\u1ed5ng hoa h\u1ed3ng l\u00e0 5.000.000 \u0111\u1ed3ng.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Publisher c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u1eb7t h\u00e0ng v\u00e0 s\u1edf h\u1eefu t\u1ec7p kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 r\u00f5 r\u00e0ng. Tuy nhi\u00ean, c\u1ea7n ki\u1ec3m tra k\u1ef9 \u0111i\u1ec1u ki\u1ec7n x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01a1n \u0111\u01b0\u1ee3c ghi nh\u1eadn ban \u0111\u1ea7u v\u1edbi \u0111\u01a1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n nh\u1eadn hoa h\u1ed3ng.<\/p>\n\n\n\n

2.7. Revenue Share v\u00e0 Recurring Commission \u2013 Hoa h\u1ed3ng affiliate chia s\u1ebb doanh thu v\u00e0 hoa h\u1ed3ng affiliate \u0111\u1ecbnh k\u1ef3<\/strong><\/h2>\n\n\n\n

Revenue Share l\u00e0 m\u00f4 h\u00ecnh Publisher nh\u1eadn m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu<\/strong> m\u00e0 kh\u00e1ch h\u00e0ng t\u1ea1o ra cho Advertiser. Thay v\u00ec nh\u1eadn m\u1ed9t kho\u1ea3n c\u1ed1 \u0111\u1ecbnh cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i, Publisher \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ed9t ph\u1ea7n doanh thu ph\u00e1t sinh theo t\u1ef7 l\u1ec7 \u0111\u00e3 th\u1ecfa thu\u1eadn.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, Recurring Commission l\u00e0 c\u01a1 ch\u1ebf tr\u1ea3 hoa h\u1ed3ng \u0111\u1ecbnh k\u1ef3<\/strong> khi kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c gia h\u1ea1n ho\u1eb7c duy tr\u00ec s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. M\u00f4 h\u00ecnh n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m, n\u1ec1n t\u1ea3ng th\u00e0nh vi\u00ean v\u00e0 d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd theo th\u00e1ng ho\u1eb7c n\u0103m nh\u01b0 Netflix, Spotify,….
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


V\u00ed d\u1ee5, m\u1ed9t n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m \u00e1p d\u1ee5ng m\u1ee9c chia s\u1ebb doanh thu 20% cho m\u1ed7i k\u1ef3 thanh to\u00e1n. N\u1ebfu kh\u00e1ch h\u00e0ng duy tr\u00ec g\u00f3i d\u1ecbch v\u1ee5 tr\u1ecb gi\u00e1 500.000 \u0111\u1ed3ng\/th\u00e1ng, Publisher c\u00f3 th\u1ec3 nh\u1eadn 100.000 \u0111\u1ed3ng cho m\u1ed7i k\u1ef3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n\n\n\n

Hai c\u01a1 ch\u1ebf n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p trong c\u00f9ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh Affiliate, nh\u01b0ng kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u1ed3ng ngh\u0129a. Revenue Share m\u00f4 t\u1ea3 c\u00e1ch ph\u00e2n chia doanh thu, c\u00f2n Recurring Commission nh\u1ea5n m\u1ea1nh t\u00ednh l\u1eb7p l\u1ea1i c\u1ee7a kho\u1ea3n hoa h\u1ed3ng.<\/p>\n\n\n\n

3. M\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 hoa h\u1ed3ng cao trong Affiliate Marketing<\/strong><\/h1>\n\n\n\n

M\u1ed7i ng\u00e0nh h\u00e0ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i v\u00e0 ch\u00ednh s\u00e1ch hoa h\u1ed3ng ri\u00eang. M\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c nh\u01b0 ph\u1ea7n m\u1ec1m, gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn v\u00e0 du l\u1ecbch c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch v\u1edbi m\u1ee9c hoa h\u1ed3ng h\u1ea5p d\u1eabn m\u00e0 Publisher c\u00f3 th\u1ec3 khai th\u00e1c.<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng<\/strong><\/td>Chi\u1ebfn d\u1ecbch tham kh\u1ea3o t\u1ea1i Rentracks<\/strong><\/td>M\u00f4 h\u00ecnh v\u00e0 m\u1ee9c hoa h\u1ed3ng<\/strong><\/td><\/tr>
Ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 s\u1ed1<\/td>Surfshark<\/a><\/td>42%\/CPS<\/strong><\/td><\/tr>
Gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn<\/td>Preply<\/a><\/td>49%\/CPS<\/strong><\/td><\/tr>
Du l\u1ecbch<\/td>Japan Gourmet Pass<\/a><\/td>15%\/CPS<\/strong><\/td><\/tr>
Mobile App & Gaming<\/td>Simply Piano<\/a><\/td>35 USD\/CPA<\/strong><\/td><\/tr>
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>Lazada<\/a><\/td>17,8%\/CPS<\/strong><\/td><\/tr>
C\u00f4ng ngh\u1ec7<\/td>LG VN<\/a><\/td>4%\/CPS<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3.1. Ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 s\u1ed1 (Digital Services)<\/strong><\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch v\u1edbi m\u1ee9c hoa h\u1ed3ng CPS t\u01b0\u01a1ng \u0111\u1ed1i cao. Ch\u1eb3ng h\u1ea1n, Surfshark \u00e1p d\u1ee5ng m\u1ee9c 42% CPS<\/strong> v\u00e0 Filmora l\u00e0 21% CPS<\/strong>. V\u1edbi m\u00f4 h\u00ecnh n\u00e0y, Publisher nh\u1eadn hoa h\u1ed3ng theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m tr\u00ean gi\u00e1 tr\u1ecb giao d\u1ecbch h\u1ee3p l\u1ec7.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Publisher c\u00f3 th\u1ec3 khai th\u00e1c th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 ph\u1ea7n m\u1ec1m, video h\u01b0\u1edbng d\u1eabn, n\u1ed9i dung so s\u00e1nh t\u00ednh n\u0103ng ho\u1eb7c chia s\u1ebb b\u1ed9 c\u00f4ng c\u1ee5 ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c. Nh\u1eefng n\u1ed9i dung gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 l\u1ee3i th\u1ebf trong vi\u1ec7c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

3.2. Gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn (Online Education)<\/strong><\/h2>\n\n\n\n

C\u00e1c n\u1ec1n t\u1ea3ng h\u1ecdc t\u1eadp tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng k\u1ebft h\u1ee3p nhi\u1ec1u m\u00f4 h\u00ecnh hoa h\u1ed3ng affiliate. V\u00ed d\u1ee5, Preply<\/a> c\u00f3 m\u1ee9c 49% CPS<\/strong>, ngh\u0129a l\u00e0 Publisher nh\u1eadn ph\u1ea7n tr\u0103m gi\u00e1 tr\u1ecb giao d\u1ecbch \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n; trong khi italki \u00e1p d\u1ee5ng CPA 10 USD cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u1ec7 theo quy \u0111\u1ecbnh chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

Publisher c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u h\u1ecdc ngo\u1ea1i ng\u1eef, n\u00e2ng cao k\u1ef9 n\u0103ng ho\u1eb7c ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n th\u00f4ng qua n\u1ed9i dung \u0111\u00e1nh gi\u00e1 kh\u00f3a h\u1ecdc, chia s\u1ebb l\u1ed9 tr\u00ecnh h\u1ecdc v\u00e0 so s\u00e1nh n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

3.3. Du l\u1ecbch v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1eb7t ch\u1ed7 (Travel)<\/strong><\/h2>\n\n\n\n

Ng\u00e0nh du l\u1ecbch ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng CPS, t\u00ednh hoa h\u1ed3ng affiliate d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb giao d\u1ecbch ho\u1eb7c booking \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. V\u00ed d\u1ee5, Japan Gourmet Pass<\/a> c\u00f3 m\u1ee9c 15% CPS<\/strong>, trong khi Traveloka<\/a> \u00e1p d\u1ee5ng 3,15% CPS<\/strong>.<\/p>\n\n\n\n

Publisher c\u00f3 th\u1ec3 khai th\u00e1c th\u00f4ng qua n\u1ed9i dung review \u0111\u1ecba \u0111i\u1ec3m, l\u1ecbch tr\u00ecnh du l\u1ecbch, kinh nghi\u1ec7m \u0111\u1eb7t d\u1ecbch v\u1ee5 ho\u1eb7c b\u00e0i vi\u1ebft so s\u00e1nh chi ph\u00ed gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn. \u0110\u00e2y l\u00e0 nh\u00f3m ng\u00e0nh ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng k\u00eanh chuy\u00ean v\u1ec1 du l\u1ecbch v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n

4. Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn thu nh\u1eadp hoa h\u1ed3ng Affiliate<\/strong><\/h1>\n\n\n\n

M\u1ee9c hoa h\u1ed3ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong b\u00e0i to\u00e1n doanh thu. \u0110\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4, Publisher c\u1ea7n quan t\u00e2m \u0111\u1ebfn nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n\n\n\n