1.1. Kh\u00e1i ni\u1ec7m mua s\u1eafm cu\u1ed1i n\u0103m<\/strong><\/h2>\n\n\n\nMua s\u1eafm cu\u1ed1i n\u0103m l\u00e0 giai \u0111o\u1ea1n nhu c\u1ea7u ti\u00eau d\u00f9ng gia t\u0103ng ho\u1eb7c thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m v\u00e0 \u0111\u1ea7u n\u0103m m\u1edbi, th\u01b0\u1eddng t\u1eeb th\u00e1ng 10 \u0111\u1ebfn th\u00e1ng 12 v\u00e0 k\u00e9o d\u00e0i sang T\u1ebft Nguy\u00ean \u0111\u00e1n n\u0103m sau. <\/p>\n\n\n\n
T\u1ea1i Vi\u1ec7t Nam, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eeba mua \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u01b0\u1eddng ng\u00e0y, v\u1eeba chu\u1ea9n b\u1ecb cho l\u1ec5 h\u1ed9i, qu\u00e0 t\u1eb7ng, du l\u1ecbch, sum h\u1ecdp gia \u0111\u00ecnh v\u00e0 nh\u1eefng kho\u1ea3n chi ti\u00eau \u0111\u1ea7u n\u0103m.<\/p>\n\n\n\n
M\u1ed9t s\u1ed1 s\u1ef1 ki\u1ec7n ti\u00eau bi\u1ec3u bao g\u1ed3m:<\/p>\n\n\n\n
\n- Ng\u00e0y sale \u0111\u00f4i 10.10, 11.11, 12.12<\/strong>: C\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u00e3i l\u1edbn tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n\n\n\n
- Black Friday v\u00e0 Cyber Monday<\/strong>: Th\u1eddi \u0111i\u1ec3m nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tung \u01b0u \u0111\u00e3i cho c\u00e1c nh\u00f3m h\u00e0ng th\u1eddi trang, \u0111i\u1ec7n t\u1eed, m\u1ef9 ph\u1ea9m v\u00e0 \u0111\u1ed3 gia d\u1ee5ng.<\/li>\n\n\n\n
- Gi\u00e1ng sinh v\u00e0 T\u1ebft D\u01b0\u01a1ng l\u1ecbch<\/strong>: Nhu c\u1ea7u mua qu\u00e0 t\u1eb7ng, th\u1ef1c ph\u1ea9m, trang tr\u00ed v\u00e0 d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed t\u0103ng l\u00ean.<\/li>\n\n\n\n
- T\u1ebft Nguy\u00ean \u0111\u00e1n<\/strong>: Giai \u0111o\u1ea1n mua s\u1eafm h\u00e0ng thi\u1ebft y\u1ebfu, qu\u00e0 bi\u1ebfu t\u1eb7ng, th\u1eddi trang, th\u1ef1c ph\u1ea9m v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng ph\u1ee5c v\u1ee5 nhu c\u1ea7u T\u1ebft cho gia \u0111\u00ecnh.<\/li>\n<\/ul>\n\n\n\n
M\u1ed7i s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng nh\u00f3m nhu c\u1ea7u kh\u00e1c nhau, t\u1eeb h\u00e0ng \u0111i\u1ec7n t\u1eed, th\u1eddi trang, m\u1ef9 ph\u1ea9m \u0111\u1ebfn th\u1ef1c ph\u1ea9m, qu\u00e0 t\u1eb7ng v\u00e0 d\u1ecbch v\u1ee5 du l\u1ecbch.<\/p>\n\n\n\n
\ud83d\udc49 XEM TH\u00caM: 7 chi\u1ebfn l\u01b0\u1ee3c affiliate marketing Black Friday Publisher kh\u00f4ng n\u00ean b\u1ecf l\u1ee1<\/a>
<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/10\/mua-sam-cuoi-nam-1024x683.jpg\")
<\/figure>\n\n\n\n
\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ed9c l\u1eadp. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua m\u1ed9t m\u00f3n \u0111\u1ed3 gia d\u1ee5ng trong \u0111\u1ee3t 11.11, \u0111\u1eb7t d\u1ecbch v\u1ee5 du l\u1ecbch v\u00e0o th\u00e1ng 12 v\u00e0 d\u00e0nh ng\u00e2n s\u00e1ch c\u00f2n l\u1ea1i cho T\u1ebft. V\u00ec v\u1eady, mua s\u1eafm cu\u1ed1i n\u0103m n\u00ean \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t chu k\u1ef3 ti\u00eau d\u00f9ng li\u00ean t\u1ee5c, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0i m\u1ed9t v\u00e0i ng\u00e0y sale.<\/p>\n\n\n\n
1.2. V\u00ec sao m\u00f9a cao \u0111i\u1ec3m kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong m\u1ed9t ng\u00e0y sale?<\/strong><\/h2>\n\n\n\nTheo nghi\u00ean c\u1ee9u Holiday Shopping Study<\/em> do Ipsos th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 11\/2025 tr\u00ean 14.473 ng\u01b0\u1eddi t\u1ea1i 18 th\u1ecb tr\u01b0\u1eddng, 85% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t t\u1ea1i Vi\u1ec7t Nam<\/strong> cho bi\u1ebft h\u1ecd mua s\u1eafm d\u1ecbp T\u1ebft, 66% <\/strong>mua s\u1eafm d\u1ecbp T\u1ebft D\u01b0\u01a1ng l\u1ecbch v\u00e0 44% <\/strong>tham gia s\u1ef1 ki\u1ec7n 12.12. (Vietnam News, 2026<\/a>).<\/p>\n\n\n\nNh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n b\u1ed5 nhu c\u1ea7u qua nhi\u1ec1u d\u1ecbp kh\u00e1c nhau. Thay v\u00ec ch\u1edd m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t, h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebf ho\u1ea1ch chi ti\u00eau.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m mang \u0111\u1ebfn ba c\u01a1 h\u1ed9i ch\u00ednh:<\/p>\n\n\n\n
\n- Gia t\u0103ng doanh thu<\/li>\n\n\n\n
- M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n
- T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh<\/li>\n<\/ul>\n\n\n\n
Tuy nhi\u00ean, nhu c\u1ea7u cao c\u0169ng \u0111i k\u00e8m s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1ec1 gi\u00e1 c\u1ea3, chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 \u00e1p l\u1ef1c v\u1eadn h\u00e0nh. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n
\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u1ea7n qu\u1ea3n tr\u1ecb to\u00e0n b\u1ed9 chu k\u1ef3 ti\u00eau d\u00f9ng. Vi\u1ec7c ch\u1ec9 t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o Black Friday ho\u1eb7c 12.12 c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecf l\u1ee1 nhu c\u1ea7u h\u00ecnh th\u00e0nh tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 giai \u0111o\u1ea1n mua s\u1eafm k\u00e9o d\u00e0i \u0111\u1ebfn T\u1ebft.<\/p>\n\n\n\n
2. 6 xu h\u01b0\u1edbng mua s\u1eafm cu\u1ed1i n\u0103m 2026 n\u1ed5i b\u1eadt<\/strong><\/h1>\n\n\n\n2.1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m nhi\u1ec1u h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf<\/strong><\/h2>\n\n\n\nGi\u1ea3m gi\u00e1 v\u1eabn l\u00e0 \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng trong m\u00f9a sale, nh\u01b0ng m\u1ee9c gi\u1ea3m kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 b\u1ec1n, t\u00ednh h\u1eefu d\u1ee5ng v\u00e0 t\u1ed5ng chi ph\u00ed ph\u1ea3i b\u1ecf ra.<\/p>\n\n\n\n
Trong b\u00e1o c\u00e1o Vietnam Consumer Trends 2026<\/em><\/a>, Cimigo ph\u00e2n t\u00edch s\u1ef1 thay \u0111\u1ed5i trong t\u00e2m l\u00fd ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf. Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 v\u1eabn mong mu\u1ed1n nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, nh\u01b0ng c\u00e2n nh\u1eafc k\u1ef9 h\u01a1n li\u1ec7u l\u1ee3i \u00edch nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi chi ph\u00ed hay kh\u00f4ng.
<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/10\/image-79-1024x682.png\")
<\/figure>\n\n\n\n
\u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua vi\u1ec7c kh\u00e1ch h\u00e0ng theo d\u00f5i gi\u00e1 tr\u01b0\u1edbc sale, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1, so s\u00e1nh ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 ki\u1ec3m tra chi ph\u00ed giao h\u00e0ng<\/strong>. M\u1ed9t s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1 s\u00e2u ch\u01b0a ch\u1eafc h\u1ea5p d\u1eabn h\u01a1n l\u1ef1a ch\u1ecdn c\u00f3 m\u1ee9c gi\u00e1 \u1ed5n \u0111\u1ecbnh nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\nXu h\u01b0\u1edbng n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u m\u1edbi cho doanh nghi\u1ec7p: Thay v\u00ec ch\u1ec9 nh\u1ea5n m\u1ea1nh ph\u1ea7n tr\u0103m gi\u1ea3m gi\u00e1, doanh nghi\u1ec7p n\u00ean l\u00e0m r\u00f5 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, m\u1ee9c ti\u1ebft ki\u1ec7m th\u1ef1c t\u1ebf v\u00e0 nh\u1eefng quy\u1ec1n l\u1ee3i kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c. Gi\u00e1 b\u00e1n minh b\u1ea1ch v\u00e0 th\u00f4ng tin nh\u1ea5t qu\u00e1n c\u0169ng gi\u00fap h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng ng\u01b0\u1eddi mua nghi ng\u1edd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n\n
2.2. Nhu c\u1ea7u mua s\u1eafm ph\u00e2n b\u1ed5 qua nhi\u1ec1u s\u1ef1 ki\u1ec7n sale<\/strong><\/h2>\n\n\n\nC\u00e1c m\u1ed1c 10.10, 11.11, Black Friday v\u00e0 12.12 t\u1ea1o th\u00e0nh chu\u1ed7i s\u1ef1 ki\u1ec7n n\u1ed1i ti\u1ebfp nhau. Sau \u0111\u00f3, Gi\u00e1ng sinh, T\u1ebft D\u01b0\u01a1ng l\u1ecbch v\u00e0 T\u1ebft \u00c2m l\u1ecbch ti\u1ebfp t\u1ee5c m\u1edf ra nh\u1eefng nhu c\u1ea7u kh\u00e1c nhau.<\/p>\n\n\n\n
D\u1eef li\u1ec7u Ipsos<\/em> \u0111\u01b0\u1ee3c Vietnam News c\u00f4ng b\u1ed1 n\u0103m 2026 cho th\u1ea5y T\u1ebft v\u1eabn l\u00e0 d\u1ecbp mua s\u1eafm n\u1ed5i b\u1eadt trong nh\u00f3m s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t, v\u1edbi t\u1ef7 l\u1ec7 85%<\/strong>, cao h\u01a1n m\u1ee9c 44% c\u1ee7a 12.12. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn kh\u00f4ng ho\u00e0n to\u00e0n thay th\u1ebf nh\u1eefng d\u1ecbp ti\u00eau d\u00f9ng truy\u1ec1n th\u1ed1ng. (Vietnam News, 2026<\/a>).<\/p>\n\n\n\nTrong th\u1ef1c t\u1ebf, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ea7n thi\u1ebft \u1edf m\u1ed9t \u0111\u1ee3t sale r\u1ed3i tr\u00ec ho\u00e3n nh\u1eefng m\u00f3n \u0111\u1ed3 ch\u01b0a c\u1ea5p thi\u1ebft \u0111\u1ec3 ch\u1edd \u01b0u \u0111\u00e3i kh\u00e1c. Do \u0111\u00f3, doanh s\u1ed1 t\u0103ng trong m\u1ed9t ng\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3n \u00e1nh m\u1ee9c t\u0103ng t\u01b0\u01a1ng \u1ee9ng c\u1ee7a t\u1ed5ng nhu c\u1ea7u c\u1ea3 m\u00f9a.
<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/10\/image-77.png\")
<\/figure>\n\n\n\n
\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 x\u00e1c \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua s\u1eafm:<\/p>\n\n\n\n
\n- Th\u00e1ng 10<\/strong>: Thu h\u00fat s\u1ef1 ch\u00fa \u00fd, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 chu\u1ea9n b\u1ecb nhu c\u1ea7u tr\u01b0\u1edbc m\u00f9a cao \u0111i\u1ec3m.<\/li>\n\n\n\n
- Th\u00e1ng 11<\/strong>: T\u1eadp trung v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n mua s\u1eafm l\u1edbn, t\u1ed1i \u01b0u \u01b0u \u0111\u00e3i v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n
- Th\u00e1ng 12<\/strong>: Khai th\u00e1c nhu c\u1ea7u qu\u00e0 t\u1eb7ng, l\u1ec5 h\u1ed9i, du l\u1ecbch v\u00e0 mua s\u1eafm cu\u1ed1i n\u0103m 2026, \u0111\u1ea7u n\u0103m 2027.<\/li>\n<\/ul>\n\n\n\n
L\u01b0u \u00fd: \u0110\u00e2y l\u00e0 khung tham kh\u1ea3o \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh theo \u0111\u1eb7c th\u00f9 ng\u00e0nh h\u00e0ng, l\u1ecbch khuy\u1ebfn m\u00e3i v\u00e0 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/em><\/p>\n\n\n\n2.3. Video ng\u1eafn v\u00e0 livestream th\u00fac \u0111\u1ea9y mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed <\/strong><\/h2>\n\n\n\nShoppertainment l\u00e0 h\u00ecnh th\u1ee9c k\u1ebft h\u1ee3p gi\u1eefa mua s\u1eafm v\u00e0 gi\u1ea3i tr\u00ed, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m trong l\u00fac xem video, theo d\u00f5i livestream, \u0111\u1ecdc b\u00ecnh lu\u1eadn r\u1ed3i chuy\u1ec3n sang s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ki\u1ec3m tra gi\u00e1 v\u00e0 \u0111\u1eb7t h\u00e0ng. Qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 v\u00e0 giao d\u1ecbch v\u00ec th\u1ebf ng\u00e0y c\u00e0ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd.<\/p>\n\n\n\n
Theo b\u00e1o c\u00e1o Vietnam E-commerce 2026<\/em><\/a> c\u1ee7a Cimigo, 63% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong> trong nh\u00f3m nghi\u00ean c\u1ee9u tham gia mua s\u1eafm qua livestream v\u00e0 53% s\u1eed d\u1ee5ng<\/strong> video c\u00f3 th\u1ec3 mua h\u00e0ng. Nghi\u00ean c\u1ee9u c\u0169ng ghi nh\u1eadn 83% ng\u01b0\u1eddi <\/strong>thu\u1ed9c nh\u00f3m kh\u1ea3o s\u00e1t \u0111\u00e3 xem ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn hay video mua s\u1eafm trong ng\u00e0y tr\u01b0\u1edbc kh\u1ea3o s\u00e1t.<\/p>\n\n\n\nS\u1ed1 li\u1ec7u tr\u00ean cho th\u1ea5y shoppertainment \u0111ang l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u00e1ng quan t\u00e2m trong h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf v\u1eabn ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung.<\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>
<\/strong>\ud83d\udc49 <\/strong>9+ c\u00e1ch ki\u1ebfm ti\u1ec1n online t\u1eeb video AI h\u1eefu \u00edch<\/strong>
<\/strong><\/a>\ud83d\udc49 <\/strong>Top 18+ tool t\u1ea1o video AI \u0111\u00e1ng d\u00f9ng 2026<\/strong><\/a><\/p>\n\n\n\n2.4. C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p thay v\u00ec g\u1eedi th\u1eadt nhi\u1ec1u khuy\u1ebfn m\u1ea1i<\/strong><\/h2>\n\n\n\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin mua s\u1eafm cu\u1ed1i n\u0103m ph\u00f9 h\u1ee3p, nh\u01b0ng kh\u00f4ng mu\u1ed1n b\u1ecb l\u00e0m phi\u1ec1n b\u1edfi nh\u1eefng th\u00f4ng b\u00e1o l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n
Trong nghi\u00ean c\u1ee9u Holiday Shopping Study<\/em> \u0111\u01b0\u1ee3c Vietnam News d\u1eabn l\u1ea1i, 85,6% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t <\/strong>t\u1ea1i Vi\u1ec7t Nam cho bi\u1ebft h\u1ecd th\u00edch nh\u1eadn th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 khuy\u1ebfn m\u1ea1i. Tuy nhi\u00ean, 70,2% n\u00f3i r\u1eb1ng<\/strong> h\u1ecd nh\u1eadn qu\u00e1 nhi\u1ec1u tin nh\u1eafn t\u1eeb doanh nghi\u1ec7p.<\/p>\n\n\n\n\u0110\u00e2y l\u00e0 m\u1ed9t ngh\u1ecbch l\u00fd \u0111\u00e1ng ch\u00fa \u00fd. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 r\u1ea5t th\u00edch nh\u01b0ng tin khuy\u1ebfn m\u00e3i c\u00e1 nh\u00e2n h\u00f3a cho ri\u00eang h\u1ecd. Nh\u01b0ng vi\u1ec7c nh\u1eadn qu\u00e1 nhi\u1ec1u m\u00e3 gi\u1ea3m gi\u00e1 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u00f4ng \u0111i\u1ec7p thi\u1ebfu th\u00f4ng tin trong m\u00f9a cao \u0111i\u1ec3m mua s\u1eafm cu\u1ed1i n\u0103m c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea5t thi\u1ec7n c\u1ea3m v\u00e0 b\u1ecf qua.
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\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/10\/image-76-1024x466.png\")
V\u00ed d\u1ee5 v\u1ec1 email c\u00e1 nh\u00e2n h\u00f3a<\/figcaption><\/figure><\/div>\n\n\nV\u1eady doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y? <\/p>\n\n\n\n
Theo \u0111\u00f3, doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u, g\u1eedi \u01b0u \u0111\u00e3i li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m mua s\u1eafm cu\u1ed1i n\u0103m m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, \u0111i\u1ec1u ch\u1ec9nh t\u1ea7n su\u1ea5t v\u00e0 th\u1eddi \u0111i\u1ec3m g\u1eedi th\u00f4ng \u0111i\u1ec7p, \u0111\u1ed3ng th\u1eddi theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf th\u00f4ng b\u00e1o, l\u01b0\u1ee3t nh\u1ea5p, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Vi\u1ec7c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u0169ng c\u1ea7n minh b\u1ea1ch, ph\u00f9 h\u1ee3p v\u1edbi quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n
\ud83d\udc49 Xem th\u00eam: <\/strong>Affiliate Tracking 2026: Nh\u1eefng ch\u1ec9 s\u1ed1 Publisher c\u1ea7n hi\u1ec3u \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu<\/strong><\/a><\/p>\n\n\n\n2.5. Du l\u1ecbch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ea1nh tranh v\u1edbi chi ti\u00eau mua s\u1eafm<\/strong><\/h2>\n\n\n\nNg\u00e2n s\u00e1ch cu\u1ed1i n\u0103m kh\u00f4ng ch\u1ec9 d\u00e0nh cho h\u00e0ng h\u00f3a. Du l\u1ecbch, \u0103n u\u1ed1ng, gi\u1ea3i tr\u00ed v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n c\u0169ng c\u00f3 th\u1ec3 chi\u1ebfm t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3 trong k\u1ebf ho\u1ea1ch chi ti\u00eau.<\/p>\n\n\n\n
Mua s\u1eafm cu\u1ed1i n\u0103m kh\u00f4ng ch\u1ec9 xoay quanh h\u00e0ng h\u00f3a m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang du l\u1ecbch, l\u01b0u tr\u00fa, \u0103n u\u1ed1ng v\u00e0 gi\u1ea3i tr\u00ed. Theo b\u00e1o Lao \u0110\u1ed9ng<\/em><\/a>, du l\u1ecbch n\u1ed9i \u0111\u1ecba d\u1ecbp cu\u1ed1i n\u0103m \u0111ang \u0111\u00f3n nh\u1eadn xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m m\u1edbi, ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\nB\u00ean c\u1ea1nh \u0111\u00f3, d\u1eef li\u1ec7u Booking.com \u0111\u01b0\u1ee3c Vietnamplus<\/em><\/a> <\/em>d\u1eabn l\u1ea1i cho th\u1ea5y 57% du kh\u00e1ch <\/strong>Vi\u1ec7t d\u1ef1 \u0111\u1ecbnh ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn ven bi\u1ec3n trong n\u0103m 2026, trong khi 46% \u01b0u ti\u00ean<\/strong> kh\u00f4ng gian g\u1ea7n g\u0169i thi\u00ean nhi\u00ean.<\/p>\n\n\n\n\u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 c\u00e2n nh\u1eafc gi\u00e1 c\u1ea3 m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m.
<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/10\/image-78.png\")
<\/figure>\n\n\n\n
V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn mua s\u1eafm cu\u1ed1i n\u0103m trong b\u1ee9c tranh chi ti\u00eau r\u1ed9ng h\u01a1n, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 \u01b0u \u0111\u00e3i g\u1eafn v\u1edbi nhu c\u1ea7u ngh\u1ec9 d\u01b0\u1ee1ng, di chuy\u1ec3n hay qu\u00e0 t\u1eb7ng. <\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi Publisher, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng sang c\u00e1c nh\u00f3m d\u1ecbch v\u1ee5 du l\u1ecbch, l\u01b0u tr\u00fa v\u00e0 v\u1eadn chuy\u1ec3n, d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
2.6. H\u00e0nh tr\u00ecnh mua h\u00e0ng ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o \u0111a k\u00eanh<\/strong><\/h2>\n\n\n\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, so s\u00e1nh gi\u00e1 t\u1ea1i nhi\u1ec1u s\u00e0n, h\u1ecfi ng\u01b0\u1eddi b\u00e1n qua tin nh\u1eafn r\u1ed3i m\u1edbi \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ea3i nghi\u1ec7m. Ng\u01b0\u1ee3c l\u1ea1i, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 xem h\u00e0ng tr\u1ef1c ti\u1ebfp nh\u01b0ng ho\u00e0n t\u1ea5t giao d\u1ecbch mua s\u1eafm cu\u1ed1i n\u0103m online.
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\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/10\/Vi-du-Content-Funnel-du-lich-Q4-1-1024x683.png\")
\u1ea2nh minh ho\u1ea1<\/em><\/figcaption><\/figure><\/div>\n\n\nS\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi c\u1ee7a c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i khi\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean m\u1ed9t \u0111i\u1ec3m ch\u1ea1m tr\u1edf n\u00ean thi\u1ebfu to\u00e0n di\u1ec7n.<\/p>\n\n\n\n
Doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, l\u01b0\u1ee3t truy c\u1eadp, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh trong ph\u1ea1m vi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e9p thu th\u1eadp. C\u1ea7n ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 \u0111i\u1ec3m t\u1ea1o nhu c\u1ea7u, \u0111\u00e2u l\u00e0 \u0111i\u1ec3m h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh v\u00e0 \u0111\u00e2u l\u00e0 n\u01a1i giao d\u1ecbch th\u1ef1c s\u1ef1 di\u1ec5n ra.<\/p>\n\n\n\n
3. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong n\u0103m 2026<\/strong><\/h1>\n\n\n\nB\u00ean c\u1ea1nh c\u00e1c xu h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u0169ng c\u1ea7n theo d\u00f5i nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng mua s\u1eafm cu\u1ed1i n\u0103m.<\/p>\n\n\n\n
3.1. Ch\u01b0\u01a1ng tr\u00ecnh Khuy\u1ebfn m\u1ea1i t\u1eadp trung qu\u1ed1c gia l\u1ea7n th\u1ee9 nh\u1ea5t<\/strong><\/h2>\n\n\n\nTheo th\u00f4ng tin t\u1eeb B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng<\/em><\/a>, Ch\u01b0\u01a1ng tr\u00ecnh Khuy\u1ebfn m\u1ea1i t\u1eadp trung qu\u1ed1c gia l\u1ea7n th\u1ee9 nh\u1ea5t n\u0103m 2026<\/em> \u2013 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c t\u1eeb ng\u00e0y 1\/7 \u0111\u1ebfn ng\u00e0y 31\/7\/2026 theo Quy\u1ebft \u0111\u1ecbnh s\u1ed1 1184\/Q\u0110-BCT ng\u00e0y 21\/5\/2026<\/strong>.<\/p>\n\n\n\nCh\u01b0\u01a1ng tr\u00ecnh k\u1ebft h\u1ee3p ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ec3 th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng trong n\u01b0\u1edbc, h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh. <\/p>\n\n\n\n
3.2. Thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c k\u00edch c\u1ea7u \u0111\u1ec3 m\u1edf r\u1ed9ng s\u1ee9c mua<\/strong><\/h2>\n\n\n\nTrong b\u00e0i vi\u1ebft th\u00e1ng 9\/2026, VnEconomy<\/em><\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn y\u00eau c\u1ea7u thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c k\u00edch c\u1ea7u \u0111\u1ec3 m\u1edf r\u1ed9ng kh\u00f4ng gian ti\u00eau d\u00f9ng cho mua s\u1eafm cu\u1ed1i n\u0103m, trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi mua c\u00e2n nh\u1eafc k\u1ef9 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 kho\u1ea3n chi th\u1ef1c t\u1ebf.<\/p>\n\n\n\nB\u00e0i vi\u1ebft c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i s\u1ed1 v\u00e0 livestream t\u1ea1i H\u00e0 N\u1ed9i, trong \u0111\u00f3 c\u00f3 s\u1ef1 tham gia c\u1ee7a doanh nghi\u1ec7p, h\u1ed9 kinh doanh v\u00e0 c\u00e1c ch\u1ee7 th\u1ec3 OCOP.<\/p>\n\n\n\n
T\u1eeb nh\u1eefng th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, c\u00f3 th\u1ec3 r\u00fat ra ba h\u01b0\u1edbng c\u1ea7n theo d\u00f5i: m\u1edf r\u1ed9ng \u0111i\u1ec3m ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed; n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i; v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o cung \u2013 c\u1ea7u b\u1eb1ng d\u1eef li\u1ec7u.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 b\u1ee9t ph\u00e1 trong m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m v\u1ed1n r\u1ea5t c\u1ea1nh tranh n\u00e0y.<\/p>\n\n\n\n
3.3. Doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i ch\u00ednh s\u00e1ch nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\nDoanh nghi\u1ec7p n\u00ean ch\u00fa \u00fd c\u1eadp nh\u1eadt th\u00f4ng b\u00e1o t\u1eeb B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, C\u1ee5c X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Khi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi, c\u1ea7n x\u00e1c minh th\u1eddi gian, ph\u1ea1m vi \u00e1p d\u1ee5ng, \u0111i\u1ec1u ki\u1ec7n tham gia v\u00e0 y\u00eau c\u1ea7u li\u00ean quan \u0111\u1ebfn h\u00e0ng h\u00f3a ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n\n
\u0110\u1ed3ng th\u1eddi, c\u1ea7n ph\u00e2n bi\u1ec7t ch\u01b0\u01a1ng tr\u00ecnh do c\u01a1 quan nh\u00e0 n\u01b0\u1edbc t\u1ed5 ch\u1ee9c v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i ri\u00eang c\u1ee7a s\u00e0n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb. Black Friday, 11.11 v\u00e0 12.12 c\u00f3 th\u1ec3 di\u1ec5n ra theo l\u1ecbch th\u01b0\u01a1ng m\u1ea1i c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng. Doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn tham gia c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c nhau cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch mua s\u1eafm cu\u1ed1i n\u0103m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Vi\u1ec7c x\u00e1c minh th\u00f4ng tin tr\u01b0\u1edbc khi tri\u1ec3n khai gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, chu\u1ea9n b\u1ecb h\u00e0ng ho\u00e1 v\u00e0 h\u1ea1n ch\u1ebf r\u1ee7i ro trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n\n
4. B\u00e0i h\u1ecdc t\u1eeb Shopee v\u00e0 Amazon cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m <\/strong><\/h1>\n\n\n\n4.1. Shopee: K\u1ebft h\u1ee3p mua s\u1eafm v\u1edbi n\u1ed9i dung gi\u1ea3i tr\u00ed<\/strong><\/h2>\n\n\n\nTheo s\u1ed1 li\u1ec7u do Shopee c\u00f4ng b\u1ed1 v\u1ec1 chi\u1ebfn d\u1ecbch 12.12 n\u0103m 2025, n\u00f3 cho th\u1ea5y quy m\u00f4 t\u01b0\u01a1ng t\u00e1c \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed. V\u1edbi 2 t\u1ef7 l\u01b0\u1ee3t xem<\/strong> v\u00e0 h\u01a1n 50 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> b\u00e1n ra qua Shopee Live v\u00e0 Shopee Video theo s\u1ed1 li\u1ec7u n\u1ec1n t\u1ea3ng c\u00f4ng b\u1ed1, chi\u1ebfn d\u1ecbch minh h\u1ecda c\u00e1ch ho\u1ea1t \u0111\u1ed9ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 g\u1eafn v\u1edbi giao d\u1ecbch.<\/p>\n\n\n\nB\u00e0i h\u1ecdc kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf quy m\u00f4 ch\u01b0\u01a1ng tr\u00ecnh. Khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem s\u1ea3n ph\u1ea9m, t\u00ecm hi\u1ec3u th\u00f4ng tin v\u00e0 ti\u1ebfp t\u1ee5c mua s\u1eafm trong c\u00f9ng h\u1ec7 sinh th\u00e1i, qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n h\u01a1n.
<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/10\/image-75.png\")
Ngu\u1ed3n: Shopee<\/em><\/figcaption><\/figure><\/div>\n\n\nTuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m, kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh v\u00e0 nhu c\u1ea7u th\u1ef1c t\u1ebf. Nh\u1eefng ng\u00e0nh h\u00e0ng \u0111\u00f2i h\u1ecfi c\u00e2n nh\u1eafc k\u1ef9 v\u1eabn c\u1ea7n th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 b\u1eb1ng ch\u1ee9ng ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
B\u00e0i h\u1ecdc cho doanh nghi\u1ec7p:<\/strong> Tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c n\u00ean gi\u1ea3i quy\u1ebft nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua, thay v\u00ec ch\u1ec9 t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3t xem. C\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng cho d\u1ecbp mua s\u1eafm cu\u1ed1i n\u0103m 2026 b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u m\u1ed9t h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u1edbi \u0111\u1ea7y \u0111\u1ee7 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi quy\u1ebft \u0111\u1ecbnh mua cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n4.2. Amazon: K\u00e9o d\u00e0i th\u1eddi gian tri\u1ec3n khai v\u00e0 chu\u1ea9n b\u1ecb v\u1eadn h\u00e0nh<\/strong><\/h2>\n\n\n\nAmazon t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh mua s\u1eafm cu\u1ed1i n\u0103m nh\u01b0 Black Friday Week v\u00e0 Cyber Monday n\u0103m 2025 trong giai \u0111o\u1ea1n t\u1eeb ng\u00e0y 20.11 \u0111\u1ebfn ng\u00e0y 1.12<\/strong>, k\u1ebft h\u1ee3p nhi\u1ec1u nh\u00f3m h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 mua s\u1eafm.
<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/10\/mua-sam-cuoi-nam-1-1024x576.jpg\")
Ngu\u1ed3n: Amazon<\/em><\/figcaption><\/figure><\/div>\n\n\nTr\u01b0\u1eddng h\u1ee3p n\u00e0y cho th\u1ea5y m\u00f9a sale c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c nh\u01b0 m\u1ed9t chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o ng\u00e0y Black Friday. Khi l\u01b0\u1ee3ng \u0111\u01a1n t\u0103ng, gi\u00e1 b\u00e1n h\u1ea5p d\u1eabn c\u1ea7n \u0111i c\u00f9ng kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, qu\u1ea3n l\u00fd t\u1ed3n kho, th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 giao h\u00e0ng.<\/p>\n\n\n\n
B\u00e0i h\u1ecdc cho doanh nghi\u1ec7p:<\/strong> K\u1ebf ho\u1ea1ch mua s\u1eafm cu\u1ed1i n\u0103m cho 2026 c\u0169ng c\u1ea7n bao g\u1ed3m giai \u0111o\u1ea1n tr\u01b0\u1edbc, trong v\u00e0 sau s\u1ef1 ki\u1ec7n. N\u0103ng l\u1ef1c v\u1eadn h\u00e0nh ph\u1ea3i \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t \u0111\u1ec3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi k\u1ebf ho\u1ea1ch thu h\u00fat nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n4.3. Ba nguy\u00ean t\u1eafc doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng <\/strong><\/h2>\n\n\n\nT\u1eeb c\u00e1c tr\u01b0\u1eddng h\u1ee3p tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra ba nguy\u00ean t\u1eafc: <\/p>\n\n\n\n
\n- L\u1ea5y nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0m \u0111i\u1ec3m xu\u1ea5t ph\u00e1t <\/strong>thay v\u00ec ch\u1ec9 c\u1ea1nh tranh m\u1ee9c gi\u1ea3m gi\u00e1. <\/li>\n\n\n\n
- Xem tr\u1ea3i nghi\u1ec7m l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/strong>, t\u1eeb th\u00f4ng tin minh b\u1ea1ch \u0111\u1ebfn giao h\u00e0ng v\u00e0 h\u1eadu m\u00e3i.<\/li>\n\n\n\n
- \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 b\u1eb1ng k\u1ebft qu\u1ea3 kinh doanh <\/strong>th\u1ef1c cu\u1ed1i c\u00f9ng.<\/li>\n<\/ul>\n\n\n\n
L\u01b0\u1ee3t xem, l\u01b0\u1ee3t truy c\u1eadp hay doanh s\u1ed1 cao trong m\u1ed9t ng\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh chi ph\u00ed, bi\u00ean l\u1ee3i nhu\u1eadn, t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quay l\u1ea1i. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e2n bi\u1ec7t t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n v\u1edbi hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n
5. Doanh nghi\u1ec7p n\u00ean chu\u1ea9n b\u1ecb g\u00ec cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m 2026?<\/strong><\/h1>\n\n\n\nSau khi x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n nh\u1eefng th\u00f4ng tin n\u00e0y th\u00e0nh k\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
5.1. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u01b0\u1edbc khi ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/strong><\/h2>\n\n\n\nR\u00e0 so\u00e1t d\u1eef li\u1ec7u qu\u00e1 kh\u1ee9 \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u th\u1ef1c, th\u1eddi \u0111i\u1ec3m mua v\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng. Tr\u00e1nh nh\u1ea7m l\u1eabn gi\u1eefa vi\u1ec7c kh\u00e1ch h\u00e0ng ch\u1ec9 mua s\u1edbm nh\u1edd \u01b0u \u0111\u00e3i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1ed5ng c\u1ea7u \u0111\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n
5.2. D\u1ef1 b\u00e1o nhu c\u1ea7u v\u00e0 chu\u1ea9n b\u1ecb v\u1eadn h\u00e0nh<\/strong><\/h2>\n\n\n\nK\u1ebft n\u1ed1i d\u1ef1 b\u00e1o nhu c\u1ea7u v\u1edbi t\u1ed3n kho, giao h\u00e0ng, CSKH v\u00e0 khuy\u1ebfn m\u1ea1i; \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng nhi\u1ec1u k\u1ecbch b\u1ea3n \u1ee9ng ph\u00f3 linh ho\u1ea1t. B\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb s\u1edbm cho s\u1ea3n ph\u1ea9m mua s\u1eafm cu\u1ed1i n\u0103m c\u00f3 chu k\u1ef3 d\u00e0i v\u00e0 theo d\u00f5i s\u00e1t sao nh\u00f3m h\u00e0ng bi\u1ebfn \u0111\u1ed9ng nhanh.<\/p>\n\n\n\n
5.3. X\u00e1c \u0111\u1ecbnh KPI ph\u00f9 h\u1ee3p<\/strong><\/h2>\n\n\n\nKh\u00f4ng ch\u1ec9 nh\u00ecn v\u00e0o doanh thu hay s\u1ed1 \u0111\u01a1n, h\u00e3y \u0111o l\u01b0\u1eddng th\u00eam t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, AOV, CAC, t\u1ef7 l\u1ec7 h\u1ee7y\/ho\u00e0n, bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 kh\u00e1ch quay l\u1ea1i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 thay v\u00ec \u0111\u1ec9nh doanh s\u1ed1 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
5.4. Ki\u1ec3m tra th\u00f4ng tin v\u00e0 ch\u00ednh s\u00e1ch tr\u01b0\u1edbc khi tri\u1ec3n khai<\/strong><\/h2>\n\n\n\nC\u1eadp nh\u1eadt l\u1ecbch khuy\u1ebfn m\u1ea1i, ki\u1ec3m tra ch\u00ednh x\u00e1c \u0111i\u1ec1u ki\u1ec7n \u01b0u \u0111\u00e3i, th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh nh\u1eb1m tr\u00e1nh s\u1ef1 c\u1ed1 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u d\u1ecbp mua s\u1eafm cu\u1ed1i n\u0103m.<\/p>\n\n\n\n
Ngo\u00e0i c\u00e1c b\u01b0\u1edbc \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u1ed9t \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng cho doanh nghi\u1ec7p \u1edf d\u1ecbp cu\u1ed1i n\u0103m ch\u00ednh l\u00e0 nh\u00ecn nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i s\u1ee9c kh\u1ecfe c\u1ee7a ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 chu\u1ea9n b\u1ecb plan cho n\u0103m ti\u1ebfp theo. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft sau:<\/p>\n\n\n\n
XEM TH\u00caM:<\/strong>
<\/strong>\ud83d\udc49 <\/strong>Brand Audit cu\u1ed1i n\u0103m: \u201cki\u1ec3m tra s\u1ee9c kh\u1ecfe\u201d cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean MXH 2026<\/strong>
<\/strong><\/a>\ud83d\udc49 <\/strong>Brand audit template: \u0110\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n cu\u1ed1i n\u0103m 2026<\/strong><\/a><\/p>\n\n\n\nK\u1ebft lu\u1eadn<\/strong><\/h1>\n\n\n\nXu h\u01b0\u1edbng mua s\u1eafm cu\u1ed1i n\u0103m \u0111ang chuy\u1ec3n t\u1eeb nh\u1eefng \u0111\u1ee3t s\u0103n sale t\u1eadp trung sang m\u1ed9t chu k\u1ef3 ti\u00eau d\u00f9ng d\u00e0i h\u01a1n, \u0111a k\u00eanh h\u01a1n v\u00e0 \u0111\u00f2i h\u1ecfi gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf r\u00f5 r\u00e0ng h\u01a1n. C\u00e1c d\u1eef li\u1ec7u n\u0103m 2024\u20132025 c\u00f9ng nh\u1eefng b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng n\u0103m 2026 cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn gi\u00e1 m\u00e0 c\u00f2n c\u00e2n nh\u1eafc tr\u1ea3i nghi\u1ec7m, s\u1ef1 thu\u1eadn ti\u1ec7n, \u0111\u1ed9 tin c\u1eady v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai trong n\u0103m 2026 cho th\u1ea5y vai tr\u00f2 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong vi\u1ec7c th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba. <\/p>\n\n\n\n
\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u, chu\u1ea9n b\u1ecb v\u1eadn h\u00e0nh v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c ch\u1ea5t c\u1ee7a m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m. L\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng nh\u1ea5t thi\u1ebft thu\u1ed9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3m gi\u00e1 s\u00e2u nh\u1ea5t, m\u00e0 c\u00f3 th\u1ec3 thu\u1ed9c v\u1ec1 \u0111\u01a1n v\u1ecb hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng h\u01a1n. <\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>5 c\u00e1ch ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb nh\u1edd chu\u1ed7i s\u1ef1 ki\u1ec7n mua s\u1eafm l\u1edbn t\u1eeb… Read More »Xu h\u01b0\u1edbng mua s\u1eafm cu\u1ed1i n\u0103m 2026 v\u00e0 nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":17272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-17284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17284"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=17284"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17284\/revisions"}],"predecessor-version":[{"id":17285,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17284\/revisions\/17285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/17272"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=17284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=17284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=17284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
M\u1ed7i s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng nh\u00f3m nhu c\u1ea7u kh\u00e1c nhau, t\u1eeb h\u00e0ng \u0111i\u1ec7n t\u1eed, th\u1eddi trang, m\u1ef9 ph\u1ea9m \u0111\u1ebfn th\u1ef1c ph\u1ea9m, qu\u00e0 t\u1eb7ng v\u00e0 d\u1ecbch v\u1ee5 du l\u1ecbch.<\/p>\n\n\n\n
\ud83d\udc49 XEM TH\u00caM: 7 chi\u1ebfn l\u01b0\u1ee3c affiliate marketing Black Friday Publisher kh\u00f4ng n\u00ean b\u1ecf l\u1ee1<\/a> Theo nghi\u00ean c\u1ee9u Holiday Shopping Study<\/em> do Ipsos th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 11\/2025 tr\u00ean 14.473 ng\u01b0\u1eddi t\u1ea1i 18 th\u1ecb tr\u01b0\u1eddng, 85% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t t\u1ea1i Vi\u1ec7t Nam<\/strong> cho bi\u1ebft h\u1ecd mua s\u1eafm d\u1ecbp T\u1ebft, 66% <\/strong>mua s\u1eafm d\u1ecbp T\u1ebft D\u01b0\u01a1ng l\u1ecbch v\u00e0 44% <\/strong>tham gia s\u1ef1 ki\u1ec7n 12.12. (Vietnam News, 2026<\/a>).<\/p>\n\n\n\n Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n b\u1ed5 nhu c\u1ea7u qua nhi\u1ec1u d\u1ecbp kh\u00e1c nhau. Thay v\u00ec ch\u1edd m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t, h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebf ho\u1ea1ch chi ti\u00eau.<\/p>\n\n\n\n \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m mang \u0111\u1ebfn ba c\u01a1 h\u1ed9i ch\u00ednh:<\/p>\n\n\n\n Tuy nhi\u00ean, nhu c\u1ea7u cao c\u0169ng \u0111i k\u00e8m s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1ec1 gi\u00e1 c\u1ea3, chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 \u00e1p l\u1ef1c v\u1eadn h\u00e0nh. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u1ea7n qu\u1ea3n tr\u1ecb to\u00e0n b\u1ed9 chu k\u1ef3 ti\u00eau d\u00f9ng. Vi\u1ec7c ch\u1ec9 t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o Black Friday ho\u1eb7c 12.12 c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecf l\u1ee1 nhu c\u1ea7u h\u00ecnh th\u00e0nh tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 giai \u0111o\u1ea1n mua s\u1eafm k\u00e9o d\u00e0i \u0111\u1ebfn T\u1ebft.<\/p>\n\n\n\n Gi\u1ea3m gi\u00e1 v\u1eabn l\u00e0 \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng trong m\u00f9a sale, nh\u01b0ng m\u1ee9c gi\u1ea3m kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 b\u1ec1n, t\u00ednh h\u1eefu d\u1ee5ng v\u00e0 t\u1ed5ng chi ph\u00ed ph\u1ea3i b\u1ecf ra.<\/p>\n\n\n\n Trong b\u00e1o c\u00e1o Vietnam Consumer Trends 2026<\/em><\/a>, Cimigo ph\u00e2n t\u00edch s\u1ef1 thay \u0111\u1ed5i trong t\u00e2m l\u00fd ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf. Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 v\u1eabn mong mu\u1ed1n nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, nh\u01b0ng c\u00e2n nh\u1eafc k\u1ef9 h\u01a1n li\u1ec7u l\u1ee3i \u00edch nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi chi ph\u00ed hay kh\u00f4ng. Xu h\u01b0\u1edbng n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u m\u1edbi cho doanh nghi\u1ec7p: Thay v\u00ec ch\u1ec9 nh\u1ea5n m\u1ea1nh ph\u1ea7n tr\u0103m gi\u1ea3m gi\u00e1, doanh nghi\u1ec7p n\u00ean l\u00e0m r\u00f5 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, m\u1ee9c ti\u1ebft ki\u1ec7m th\u1ef1c t\u1ebf v\u00e0 nh\u1eefng quy\u1ec1n l\u1ee3i kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c. Gi\u00e1 b\u00e1n minh b\u1ea1ch v\u00e0 th\u00f4ng tin nh\u1ea5t qu\u00e1n c\u0169ng gi\u00fap h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng ng\u01b0\u1eddi mua nghi ng\u1edd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n\n C\u00e1c m\u1ed1c 10.10, 11.11, Black Friday v\u00e0 12.12 t\u1ea1o th\u00e0nh chu\u1ed7i s\u1ef1 ki\u1ec7n n\u1ed1i ti\u1ebfp nhau. Sau \u0111\u00f3, Gi\u00e1ng sinh, T\u1ebft D\u01b0\u01a1ng l\u1ecbch v\u00e0 T\u1ebft \u00c2m l\u1ecbch ti\u1ebfp t\u1ee5c m\u1edf ra nh\u1eefng nhu c\u1ea7u kh\u00e1c nhau.<\/p>\n\n\n\n D\u1eef li\u1ec7u Ipsos<\/em> \u0111\u01b0\u1ee3c Vietnam News c\u00f4ng b\u1ed1 n\u0103m 2026 cho th\u1ea5y T\u1ebft v\u1eabn l\u00e0 d\u1ecbp mua s\u1eafm n\u1ed5i b\u1eadt trong nh\u00f3m s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t, v\u1edbi t\u1ef7 l\u1ec7 85%<\/strong>, cao h\u01a1n m\u1ee9c 44% c\u1ee7a 12.12. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn kh\u00f4ng ho\u00e0n to\u00e0n thay th\u1ebf nh\u1eefng d\u1ecbp ti\u00eau d\u00f9ng truy\u1ec1n th\u1ed1ng. (Vietnam News, 2026<\/a>).<\/p>\n\n\n\n Trong th\u1ef1c t\u1ebf, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ea7n thi\u1ebft \u1edf m\u1ed9t \u0111\u1ee3t sale r\u1ed3i tr\u00ec ho\u00e3n nh\u1eefng m\u00f3n \u0111\u1ed3 ch\u01b0a c\u1ea5p thi\u1ebft \u0111\u1ec3 ch\u1edd \u01b0u \u0111\u00e3i kh\u00e1c. Do \u0111\u00f3, doanh s\u1ed1 t\u0103ng trong m\u1ed9t ng\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3n \u00e1nh m\u1ee9c t\u0103ng t\u01b0\u01a1ng \u1ee9ng c\u1ee7a t\u1ed5ng nhu c\u1ea7u c\u1ea3 m\u00f9a. L\u01b0u \u00fd: \u0110\u00e2y l\u00e0 khung tham kh\u1ea3o \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh theo \u0111\u1eb7c th\u00f9 ng\u00e0nh h\u00e0ng, l\u1ecbch khuy\u1ebfn m\u00e3i v\u00e0 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/em><\/p>\n\n\n\n Shoppertainment l\u00e0 h\u00ecnh th\u1ee9c k\u1ebft h\u1ee3p gi\u1eefa mua s\u1eafm v\u00e0 gi\u1ea3i tr\u00ed, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m trong l\u00fac xem video, theo d\u00f5i livestream, \u0111\u1ecdc b\u00ecnh lu\u1eadn r\u1ed3i chuy\u1ec3n sang s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ki\u1ec3m tra gi\u00e1 v\u00e0 \u0111\u1eb7t h\u00e0ng. Qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 v\u00e0 giao d\u1ecbch v\u00ec th\u1ebf ng\u00e0y c\u00e0ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd.<\/p>\n\n\n\n Theo b\u00e1o c\u00e1o Vietnam E-commerce 2026<\/em><\/a> c\u1ee7a Cimigo, 63% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong> trong nh\u00f3m nghi\u00ean c\u1ee9u tham gia mua s\u1eafm qua livestream v\u00e0 53% s\u1eed d\u1ee5ng<\/strong> video c\u00f3 th\u1ec3 mua h\u00e0ng. Nghi\u00ean c\u1ee9u c\u0169ng ghi nh\u1eadn 83% ng\u01b0\u1eddi <\/strong>thu\u1ed9c nh\u00f3m kh\u1ea3o s\u00e1t \u0111\u00e3 xem ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn hay video mua s\u1eafm trong ng\u00e0y tr\u01b0\u1edbc kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n S\u1ed1 li\u1ec7u tr\u00ean cho th\u1ea5y shoppertainment \u0111ang l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u00e1ng quan t\u00e2m trong h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf v\u1eabn ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung.<\/p>\n\n\n\n XEM TH\u00caM: <\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin mua s\u1eafm cu\u1ed1i n\u0103m ph\u00f9 h\u1ee3p, nh\u01b0ng kh\u00f4ng mu\u1ed1n b\u1ecb l\u00e0m phi\u1ec1n b\u1edfi nh\u1eefng th\u00f4ng b\u00e1o l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n Trong nghi\u00ean c\u1ee9u Holiday Shopping Study<\/em> \u0111\u01b0\u1ee3c Vietnam News d\u1eabn l\u1ea1i, 85,6% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t <\/strong>t\u1ea1i Vi\u1ec7t Nam cho bi\u1ebft h\u1ecd th\u00edch nh\u1eadn th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 khuy\u1ebfn m\u1ea1i. Tuy nhi\u00ean, 70,2% n\u00f3i r\u1eb1ng<\/strong> h\u1ecd nh\u1eadn qu\u00e1 nhi\u1ec1u tin nh\u1eafn t\u1eeb doanh nghi\u1ec7p.<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 m\u1ed9t ngh\u1ecbch l\u00fd \u0111\u00e1ng ch\u00fa \u00fd. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 r\u1ea5t th\u00edch nh\u01b0ng tin khuy\u1ebfn m\u00e3i c\u00e1 nh\u00e2n h\u00f3a cho ri\u00eang h\u1ecd. Nh\u01b0ng vi\u1ec7c nh\u1eadn qu\u00e1 nhi\u1ec1u m\u00e3 gi\u1ea3m gi\u00e1 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u00f4ng \u0111i\u1ec7p thi\u1ebfu th\u00f4ng tin trong m\u00f9a cao \u0111i\u1ec3m mua s\u1eafm cu\u1ed1i n\u0103m c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea5t thi\u1ec7n c\u1ea3m v\u00e0 b\u1ecf qua. V\u1eady doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y? <\/p>\n\n\n\n Theo \u0111\u00f3, doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u, g\u1eedi \u01b0u \u0111\u00e3i li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m mua s\u1eafm cu\u1ed1i n\u0103m m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, \u0111i\u1ec1u ch\u1ec9nh t\u1ea7n su\u1ea5t v\u00e0 th\u1eddi \u0111i\u1ec3m g\u1eedi th\u00f4ng \u0111i\u1ec7p, \u0111\u1ed3ng th\u1eddi theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf th\u00f4ng b\u00e1o, l\u01b0\u1ee3t nh\u1ea5p, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Vi\u1ec7c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u0169ng c\u1ea7n minh b\u1ea1ch, ph\u00f9 h\u1ee3p v\u1edbi quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n \ud83d\udc49 Xem th\u00eam: <\/strong>Affiliate Tracking 2026: Nh\u1eefng ch\u1ec9 s\u1ed1 Publisher c\u1ea7n hi\u1ec3u \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu<\/strong><\/a><\/p>\n\n\n\n Ng\u00e2n s\u00e1ch cu\u1ed1i n\u0103m kh\u00f4ng ch\u1ec9 d\u00e0nh cho h\u00e0ng h\u00f3a. Du l\u1ecbch, \u0103n u\u1ed1ng, gi\u1ea3i tr\u00ed v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n c\u0169ng c\u00f3 th\u1ec3 chi\u1ebfm t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3 trong k\u1ebf ho\u1ea1ch chi ti\u00eau.<\/p>\n\n\n\n Mua s\u1eafm cu\u1ed1i n\u0103m kh\u00f4ng ch\u1ec9 xoay quanh h\u00e0ng h\u00f3a m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang du l\u1ecbch, l\u01b0u tr\u00fa, \u0103n u\u1ed1ng v\u00e0 gi\u1ea3i tr\u00ed. Theo b\u00e1o Lao \u0110\u1ed9ng<\/em><\/a>, du l\u1ecbch n\u1ed9i \u0111\u1ecba d\u1ecbp cu\u1ed1i n\u0103m \u0111ang \u0111\u00f3n nh\u1eadn xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m m\u1edbi, ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n B\u00ean c\u1ea1nh \u0111\u00f3, d\u1eef li\u1ec7u Booking.com \u0111\u01b0\u1ee3c Vietnamplus<\/em><\/a> <\/em>d\u1eabn l\u1ea1i cho th\u1ea5y 57% du kh\u00e1ch <\/strong>Vi\u1ec7t d\u1ef1 \u0111\u1ecbnh ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn ven bi\u1ec3n trong n\u0103m 2026, trong khi 46% \u01b0u ti\u00ean<\/strong> kh\u00f4ng gian g\u1ea7n g\u0169i thi\u00ean nhi\u00ean.<\/p>\n\n\n\n \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 c\u00e2n nh\u1eafc gi\u00e1 c\u1ea3 m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m. \u0110\u1ed1i v\u1edbi Publisher, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng sang c\u00e1c nh\u00f3m d\u1ecbch v\u1ee5 du l\u1ecbch, l\u01b0u tr\u00fa v\u00e0 v\u1eadn chuy\u1ec3n, d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, so s\u00e1nh gi\u00e1 t\u1ea1i nhi\u1ec1u s\u00e0n, h\u1ecfi ng\u01b0\u1eddi b\u00e1n qua tin nh\u1eafn r\u1ed3i m\u1edbi \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ea3i nghi\u1ec7m. Ng\u01b0\u1ee3c l\u1ea1i, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 xem h\u00e0ng tr\u1ef1c ti\u1ebfp nh\u01b0ng ho\u00e0n t\u1ea5t giao d\u1ecbch mua s\u1eafm cu\u1ed1i n\u0103m online. S\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi c\u1ee7a c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i khi\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean m\u1ed9t \u0111i\u1ec3m ch\u1ea1m tr\u1edf n\u00ean thi\u1ebfu to\u00e0n di\u1ec7n.<\/p>\n\n\n\n Doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, l\u01b0\u1ee3t truy c\u1eadp, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh trong ph\u1ea1m vi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e9p thu th\u1eadp. C\u1ea7n ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 \u0111i\u1ec3m t\u1ea1o nhu c\u1ea7u, \u0111\u00e2u l\u00e0 \u0111i\u1ec3m h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh v\u00e0 \u0111\u00e2u l\u00e0 n\u01a1i giao d\u1ecbch th\u1ef1c s\u1ef1 di\u1ec5n ra.<\/p>\n\n\n\n B\u00ean c\u1ea1nh c\u00e1c xu h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u0169ng c\u1ea7n theo d\u00f5i nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng mua s\u1eafm cu\u1ed1i n\u0103m.<\/p>\n\n\n\n Theo th\u00f4ng tin t\u1eeb B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng<\/em><\/a>, Ch\u01b0\u01a1ng tr\u00ecnh Khuy\u1ebfn m\u1ea1i t\u1eadp trung qu\u1ed1c gia l\u1ea7n th\u1ee9 nh\u1ea5t n\u0103m 2026<\/em> \u2013 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c t\u1eeb ng\u00e0y 1\/7 \u0111\u1ebfn ng\u00e0y 31\/7\/2026 theo Quy\u1ebft \u0111\u1ecbnh s\u1ed1 1184\/Q\u0110-BCT ng\u00e0y 21\/5\/2026<\/strong>.<\/p>\n\n\n\n Ch\u01b0\u01a1ng tr\u00ecnh k\u1ebft h\u1ee3p ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ec3 th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng trong n\u01b0\u1edbc, h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh. <\/p>\n\n\n\n Trong b\u00e0i vi\u1ebft th\u00e1ng 9\/2026, VnEconomy<\/em><\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn y\u00eau c\u1ea7u thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c k\u00edch c\u1ea7u \u0111\u1ec3 m\u1edf r\u1ed9ng kh\u00f4ng gian ti\u00eau d\u00f9ng cho mua s\u1eafm cu\u1ed1i n\u0103m, trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi mua c\u00e2n nh\u1eafc k\u1ef9 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 kho\u1ea3n chi th\u1ef1c t\u1ebf.<\/p>\n\n\n\n B\u00e0i vi\u1ebft c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i s\u1ed1 v\u00e0 livestream t\u1ea1i H\u00e0 N\u1ed9i, trong \u0111\u00f3 c\u00f3 s\u1ef1 tham gia c\u1ee7a doanh nghi\u1ec7p, h\u1ed9 kinh doanh v\u00e0 c\u00e1c ch\u1ee7 th\u1ec3 OCOP.<\/p>\n\n\n\n T\u1eeb nh\u1eefng th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, c\u00f3 th\u1ec3 r\u00fat ra ba h\u01b0\u1edbng c\u1ea7n theo d\u00f5i: m\u1edf r\u1ed9ng \u0111i\u1ec3m ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed; n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i; v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o cung \u2013 c\u1ea7u b\u1eb1ng d\u1eef li\u1ec7u.<\/p>\n\n\n\n Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 b\u1ee9t ph\u00e1 trong m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m v\u1ed1n r\u1ea5t c\u1ea1nh tranh n\u00e0y.<\/p>\n\n\n\n Doanh nghi\u1ec7p n\u00ean ch\u00fa \u00fd c\u1eadp nh\u1eadt th\u00f4ng b\u00e1o t\u1eeb B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, C\u1ee5c X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Khi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi, c\u1ea7n x\u00e1c minh th\u1eddi gian, ph\u1ea1m vi \u00e1p d\u1ee5ng, \u0111i\u1ec1u ki\u1ec7n tham gia v\u00e0 y\u00eau c\u1ea7u li\u00ean quan \u0111\u1ebfn h\u00e0ng h\u00f3a ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n\n \u0110\u1ed3ng th\u1eddi, c\u1ea7n ph\u00e2n bi\u1ec7t ch\u01b0\u01a1ng tr\u00ecnh do c\u01a1 quan nh\u00e0 n\u01b0\u1edbc t\u1ed5 ch\u1ee9c v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i ri\u00eang c\u1ee7a s\u00e0n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb. Black Friday, 11.11 v\u00e0 12.12 c\u00f3 th\u1ec3 di\u1ec5n ra theo l\u1ecbch th\u01b0\u01a1ng m\u1ea1i c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng. Doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn tham gia c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c nhau cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch mua s\u1eafm cu\u1ed1i n\u0103m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n Vi\u1ec7c x\u00e1c minh th\u00f4ng tin tr\u01b0\u1edbc khi tri\u1ec3n khai gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, chu\u1ea9n b\u1ecb h\u00e0ng ho\u00e1 v\u00e0 h\u1ea1n ch\u1ebf r\u1ee7i ro trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n\n Theo s\u1ed1 li\u1ec7u do Shopee c\u00f4ng b\u1ed1 v\u1ec1 chi\u1ebfn d\u1ecbch 12.12 n\u0103m 2025, n\u00f3 cho th\u1ea5y quy m\u00f4 t\u01b0\u01a1ng t\u00e1c \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed. V\u1edbi 2 t\u1ef7 l\u01b0\u1ee3t xem<\/strong> v\u00e0 h\u01a1n 50 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> b\u00e1n ra qua Shopee Live v\u00e0 Shopee Video theo s\u1ed1 li\u1ec7u n\u1ec1n t\u1ea3ng c\u00f4ng b\u1ed1, chi\u1ebfn d\u1ecbch minh h\u1ecda c\u00e1ch ho\u1ea1t \u0111\u1ed9ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 g\u1eafn v\u1edbi giao d\u1ecbch.<\/p>\n\n\n\n B\u00e0i h\u1ecdc kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf quy m\u00f4 ch\u01b0\u01a1ng tr\u00ecnh. Khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem s\u1ea3n ph\u1ea9m, t\u00ecm hi\u1ec3u th\u00f4ng tin v\u00e0 ti\u1ebfp t\u1ee5c mua s\u1eafm trong c\u00f9ng h\u1ec7 sinh th\u00e1i, qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n h\u01a1n. Tuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m, kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh v\u00e0 nhu c\u1ea7u th\u1ef1c t\u1ebf. Nh\u1eefng ng\u00e0nh h\u00e0ng \u0111\u00f2i h\u1ecfi c\u00e2n nh\u1eafc k\u1ef9 v\u1eabn c\u1ea7n th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 b\u1eb1ng ch\u1ee9ng ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n B\u00e0i h\u1ecdc cho doanh nghi\u1ec7p:<\/strong> Tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c n\u00ean gi\u1ea3i quy\u1ebft nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua, thay v\u00ec ch\u1ec9 t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3t xem. C\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng cho d\u1ecbp mua s\u1eafm cu\u1ed1i n\u0103m 2026 b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u m\u1ed9t h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u1edbi \u0111\u1ea7y \u0111\u1ee7 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi quy\u1ebft \u0111\u1ecbnh mua cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n Amazon t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh mua s\u1eafm cu\u1ed1i n\u0103m nh\u01b0 Black Friday Week v\u00e0 Cyber Monday n\u0103m 2025 trong giai \u0111o\u1ea1n t\u1eeb ng\u00e0y 20.11 \u0111\u1ebfn ng\u00e0y 1.12<\/strong>, k\u1ebft h\u1ee3p nhi\u1ec1u nh\u00f3m h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 mua s\u1eafm. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y cho th\u1ea5y m\u00f9a sale c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c nh\u01b0 m\u1ed9t chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o ng\u00e0y Black Friday. Khi l\u01b0\u1ee3ng \u0111\u01a1n t\u0103ng, gi\u00e1 b\u00e1n h\u1ea5p d\u1eabn c\u1ea7n \u0111i c\u00f9ng kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, qu\u1ea3n l\u00fd t\u1ed3n kho, th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 giao h\u00e0ng.<\/p>\n\n\n\n B\u00e0i h\u1ecdc cho doanh nghi\u1ec7p:<\/strong> K\u1ebf ho\u1ea1ch mua s\u1eafm cu\u1ed1i n\u0103m cho 2026 c\u0169ng c\u1ea7n bao g\u1ed3m giai \u0111o\u1ea1n tr\u01b0\u1edbc, trong v\u00e0 sau s\u1ef1 ki\u1ec7n. N\u0103ng l\u1ef1c v\u1eadn h\u00e0nh ph\u1ea3i \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t \u0111\u1ec3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi k\u1ebf ho\u1ea1ch thu h\u00fat nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n T\u1eeb c\u00e1c tr\u01b0\u1eddng h\u1ee3p tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra ba nguy\u00ean t\u1eafc: <\/p>\n\n\n\n L\u01b0\u1ee3t xem, l\u01b0\u1ee3t truy c\u1eadp hay doanh s\u1ed1 cao trong m\u1ed9t ng\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh chi ph\u00ed, bi\u00ean l\u1ee3i nhu\u1eadn, t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quay l\u1ea1i. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e2n bi\u1ec7t t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n v\u1edbi hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n Sau khi x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n nh\u1eefng th\u00f4ng tin n\u00e0y th\u00e0nh k\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u1ee5 th\u1ec3.<\/p>\n\n\n\n R\u00e0 so\u00e1t d\u1eef li\u1ec7u qu\u00e1 kh\u1ee9 \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u th\u1ef1c, th\u1eddi \u0111i\u1ec3m mua v\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng. Tr\u00e1nh nh\u1ea7m l\u1eabn gi\u1eefa vi\u1ec7c kh\u00e1ch h\u00e0ng ch\u1ec9 mua s\u1edbm nh\u1edd \u01b0u \u0111\u00e3i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1ed5ng c\u1ea7u \u0111\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n K\u1ebft n\u1ed1i d\u1ef1 b\u00e1o nhu c\u1ea7u v\u1edbi t\u1ed3n kho, giao h\u00e0ng, CSKH v\u00e0 khuy\u1ebfn m\u1ea1i; \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng nhi\u1ec1u k\u1ecbch b\u1ea3n \u1ee9ng ph\u00f3 linh ho\u1ea1t. B\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb s\u1edbm cho s\u1ea3n ph\u1ea9m mua s\u1eafm cu\u1ed1i n\u0103m c\u00f3 chu k\u1ef3 d\u00e0i v\u00e0 theo d\u00f5i s\u00e1t sao nh\u00f3m h\u00e0ng bi\u1ebfn \u0111\u1ed9ng nhanh.<\/p>\n\n\n\n Kh\u00f4ng ch\u1ec9 nh\u00ecn v\u00e0o doanh thu hay s\u1ed1 \u0111\u01a1n, h\u00e3y \u0111o l\u01b0\u1eddng th\u00eam t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, AOV, CAC, t\u1ef7 l\u1ec7 h\u1ee7y\/ho\u00e0n, bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 kh\u00e1ch quay l\u1ea1i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 thay v\u00ec \u0111\u1ec9nh doanh s\u1ed1 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n C\u1eadp nh\u1eadt l\u1ecbch khuy\u1ebfn m\u1ea1i, ki\u1ec3m tra ch\u00ednh x\u00e1c \u0111i\u1ec1u ki\u1ec7n \u01b0u \u0111\u00e3i, th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh nh\u1eb1m tr\u00e1nh s\u1ef1 c\u1ed1 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u d\u1ecbp mua s\u1eafm cu\u1ed1i n\u0103m.<\/p>\n\n\n\n Ngo\u00e0i c\u00e1c b\u01b0\u1edbc \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u1ed9t \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng cho doanh nghi\u1ec7p \u1edf d\u1ecbp cu\u1ed1i n\u0103m ch\u00ednh l\u00e0 nh\u00ecn nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i s\u1ee9c kh\u1ecfe c\u1ee7a ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 chu\u1ea9n b\u1ecb plan cho n\u0103m ti\u1ebfp theo. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft sau:<\/p>\n\n\n\n XEM TH\u00caM:<\/strong> Xu h\u01b0\u1edbng mua s\u1eafm cu\u1ed1i n\u0103m \u0111ang chuy\u1ec3n t\u1eeb nh\u1eefng \u0111\u1ee3t s\u0103n sale t\u1eadp trung sang m\u1ed9t chu k\u1ef3 ti\u00eau d\u00f9ng d\u00e0i h\u01a1n, \u0111a k\u00eanh h\u01a1n v\u00e0 \u0111\u00f2i h\u1ecfi gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf r\u00f5 r\u00e0ng h\u01a1n. C\u00e1c d\u1eef li\u1ec7u n\u0103m 2024\u20132025 c\u00f9ng nh\u1eefng b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng n\u0103m 2026 cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn gi\u00e1 m\u00e0 c\u00f2n c\u00e2n nh\u1eafc tr\u1ea3i nghi\u1ec7m, s\u1ef1 thu\u1eadn ti\u1ec7n, \u0111\u1ed9 tin c\u1eady v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai trong n\u0103m 2026 cho th\u1ea5y vai tr\u00f2 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong vi\u1ec7c th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba. <\/p>\n\n\n\n \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u, chu\u1ea9n b\u1ecb v\u1eadn h\u00e0nh v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c ch\u1ea5t c\u1ee7a m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m. L\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng nh\u1ea5t thi\u1ebft thu\u1ed9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3m gi\u00e1 s\u00e2u nh\u1ea5t, m\u00e0 c\u00f3 th\u1ec3 thu\u1ed9c v\u1ec1 \u0111\u01a1n v\u1ecb hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng h\u01a1n. <\/p>\n\n\n\n XEM TH\u00caM: <\/strong>5 c\u00e1ch ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb nh\u1edd chu\u1ed7i s\u1ef1 ki\u1ec7n mua s\u1eafm l\u1edbn t\u1eeb… Read More »Xu h\u01b0\u1edbng mua s\u1eafm cu\u1ed1i n\u0103m 2026 v\u00e0 nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":17272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-17284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17284"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=17284"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17284\/revisions"}],"predecessor-version":[{"id":17285,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17284\/revisions\/17285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/17272"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=17284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=17284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=17284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n
\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u1ed9c l\u1eadp. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua m\u1ed9t m\u00f3n \u0111\u1ed3 gia d\u1ee5ng trong \u0111\u1ee3t 11.11, \u0111\u1eb7t d\u1ecbch v\u1ee5 du l\u1ecbch v\u00e0o th\u00e1ng 12 v\u00e0 d\u00e0nh ng\u00e2n s\u00e1ch c\u00f2n l\u1ea1i cho T\u1ebft. V\u00ec v\u1eady, mua s\u1eafm cu\u1ed1i n\u0103m n\u00ean \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t chu k\u1ef3 ti\u00eau d\u00f9ng li\u00ean t\u1ee5c, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0i m\u1ed9t v\u00e0i ng\u00e0y sale.<\/p>\n\n\n\n1.2. V\u00ec sao m\u00f9a cao \u0111i\u1ec3m kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong m\u1ed9t ng\u00e0y sale?<\/strong><\/h2>\n\n\n\n
\n
2. 6 xu h\u01b0\u1edbng mua s\u1eafm cu\u1ed1i n\u0103m 2026 n\u1ed5i b\u1eadt<\/strong><\/h1>\n\n\n\n
2.1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m nhi\u1ec1u h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
\u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua vi\u1ec7c kh\u00e1ch h\u00e0ng theo d\u00f5i gi\u00e1 tr\u01b0\u1edbc sale, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1, so s\u00e1nh ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 ki\u1ec3m tra chi ph\u00ed giao h\u00e0ng<\/strong>. M\u1ed9t s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1 s\u00e2u ch\u01b0a ch\u1eafc h\u1ea5p d\u1eabn h\u01a1n l\u1ef1a ch\u1ecdn c\u00f3 m\u1ee9c gi\u00e1 \u1ed5n \u0111\u1ecbnh nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n2.2. Nhu c\u1ea7u mua s\u1eafm ph\u00e2n b\u1ed5 qua nhi\u1ec1u s\u1ef1 ki\u1ec7n sale<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 x\u00e1c \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua s\u1eafm:<\/p>\n\n\n\n\n
2.3. Video ng\u1eafn v\u00e0 livestream th\u00fac \u0111\u1ea9y mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed <\/strong><\/h2>\n\n\n\n
<\/strong>\ud83d\udc49 <\/strong>9+ c\u00e1ch ki\u1ebfm ti\u1ec1n online t\u1eeb video AI h\u1eefu \u00edch<\/strong>
<\/strong><\/a>\ud83d\udc49 <\/strong>Top 18+ tool t\u1ea1o video AI \u0111\u00e1ng d\u00f9ng 2026<\/strong><\/a><\/p>\n\n\n\n2.4. C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p thay v\u00ec g\u1eedi th\u1eadt nhi\u1ec1u khuy\u1ebfn m\u1ea1i<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n2.5. Du l\u1ecbch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ea1nh tranh v\u1edbi chi ti\u00eau mua s\u1eafm<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn mua s\u1eafm cu\u1ed1i n\u0103m trong b\u1ee9c tranh chi ti\u00eau r\u1ed9ng h\u01a1n, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 \u01b0u \u0111\u00e3i g\u1eafn v\u1edbi nhu c\u1ea7u ngh\u1ec9 d\u01b0\u1ee1ng, di chuy\u1ec3n hay qu\u00e0 t\u1eb7ng. <\/p>\n\n\n\n2.6. H\u00e0nh tr\u00ecnh mua h\u00e0ng ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o \u0111a k\u00eanh<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n3. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong n\u0103m 2026<\/strong><\/h1>\n\n\n\n
3.1. Ch\u01b0\u01a1ng tr\u00ecnh Khuy\u1ebfn m\u1ea1i t\u1eadp trung qu\u1ed1c gia l\u1ea7n th\u1ee9 nh\u1ea5t<\/strong><\/h2>\n\n\n\n
3.2. Thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c k\u00edch c\u1ea7u \u0111\u1ec3 m\u1edf r\u1ed9ng s\u1ee9c mua<\/strong><\/h2>\n\n\n\n
3.3. Doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i ch\u00ednh s\u00e1ch nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n
4. B\u00e0i h\u1ecdc t\u1eeb Shopee v\u00e0 Amazon cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m <\/strong><\/h1>\n\n\n\n
4.1. Shopee: K\u1ebft h\u1ee3p mua s\u1eafm v\u1edbi n\u1ed9i dung gi\u1ea3i tr\u00ed<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n4.2. Amazon: K\u00e9o d\u00e0i th\u1eddi gian tri\u1ec3n khai v\u00e0 chu\u1ea9n b\u1ecb v\u1eadn h\u00e0nh<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n4.3. Ba nguy\u00ean t\u1eafc doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng <\/strong><\/h2>\n\n\n\n
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5. Doanh nghi\u1ec7p n\u00ean chu\u1ea9n b\u1ecb g\u00ec cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m 2026?<\/strong><\/h1>\n\n\n\n
5.1. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u01b0\u1edbc khi ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/strong><\/h2>\n\n\n\n
5.2. D\u1ef1 b\u00e1o nhu c\u1ea7u v\u00e0 chu\u1ea9n b\u1ecb v\u1eadn h\u00e0nh<\/strong><\/h2>\n\n\n\n
5.3. X\u00e1c \u0111\u1ecbnh KPI ph\u00f9 h\u1ee3p<\/strong><\/h2>\n\n\n\n
5.4. Ki\u1ec3m tra th\u00f4ng tin v\u00e0 ch\u00ednh s\u00e1ch tr\u01b0\u1edbc khi tri\u1ec3n khai<\/strong><\/h2>\n\n\n\n
<\/strong>\ud83d\udc49 <\/strong>Brand Audit cu\u1ed1i n\u0103m: \u201cki\u1ec3m tra s\u1ee9c kh\u1ecfe\u201d cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean MXH 2026<\/strong>
<\/strong><\/a>\ud83d\udc49 <\/strong>Brand audit template: \u0110\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n cu\u1ed1i n\u0103m 2026<\/strong><\/a><\/p>\n\n\n\nK\u1ebft lu\u1eadn<\/strong><\/h1>\n\n\n\n