{"id":17078,"date":"2026-10-14T10:00:00","date_gmt":"2026-10-14T03:00:00","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=17078"},"modified":"2026-10-14T13:41:37","modified_gmt":"2026-10-14T06:41:37","slug":"thong-ke-thuong-mai-dien-tu-3-quy-dau-nam-2026","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/thong-ke-thuong-mai-dien-tu-3-quy-dau-nam-2026\/","title":{"rendered":"Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 3 qu\u00fd \u0111\u1ea7u n\u0103m 2026 v\u00e0 t\u1ea7m nh\u00ecn cho Q4"},"content":{"rendered":"\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao trong 3 qu\u00fd \u0111\u1ea7u n\u0103m 2026, nh\u01b0ng \u0111\u1eb1ng sau nh\u1eefng con s\u1ed1 t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 c\u1ea5u tr\u00fac. S\u1ed1 li\u1ec7u 3 qu\u00fd \u0111\u1ea7u n\u0103m 2026 \u0111ang cho th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng: doanh thu ti\u1ebfp t\u1ee5c t\u0103ng, nh\u01b0ng d\u00f2ng ti\u1ec1n ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

V\u00ec v\u1eady, th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong 3 qu\u00fd \u0111\u1ea7u n\u0103m kh\u00f4ng ch\u1ec9 cho th\u1ea5y quy m\u00f4 doanh thu, m\u00e0 c\u00f2n l\u00e0 xu h\u01b0\u1edbng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u00e0nh h\u00e0ng t\u0103ng tr\u01b0\u1edfng, c\u00e1c n\u1ec1n t\u1ea3ng \u0111ang chi\u1ebfm \u01b0u th\u1ebf v\u00e0 nh\u1eefng thay \u0111\u1ed5i \u0111ang t\u1ea1o \u00e1p l\u1ef1c l\u00ean ng\u01b0\u1eddi b\u00e1n. H\u00e3y c\u00f9ng Rentracks t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c xu h\u01b0\u1edbng trong th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

1. To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 3 qu\u00fd \u0111\u1ea7u n\u0103m 2026<\/strong><\/h1>\n\n\n\n

1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1<\/strong><\/h2>\n\n\n\n

D\u1eef li\u1ec7u th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb Metric<\/em><\/a> cho th\u1ea5y trong qu\u00fd I\/2026, t\u1ed5ng doanh s\u1ed1 tr\u00ean 4 s\u00e0n Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t kho\u1ea3ng 148,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 46,6%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025. S\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t 1,14 t\u1ef7 s\u1ea3n ph\u1ea9m, t\u0103ng 19,76%,<\/strong> trong khi s\u1ed1 shop c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng \u0111\u1ea1t kho\u1ea3ng 490.900, t\u0103ng 3,91% .<\/p>\n\n\n\n

Sang qu\u00fd II, Marketing Trips<\/em><\/a> cho bi\u1ebft th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u1edbi doanh s\u1ed1 kho\u1ea3ng 143.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 41,62%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3. \u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 cao h\u01a1n \u0111\u00e1ng k\u1ec3 t\u1ed1c \u0111\u1ed9 t\u0103ng s\u1ea3n l\u01b0\u1ee3ng khi doanh s\u1ed1 \u0111\u1ea1t kho\u1ea3ng 291.600 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 44,11%<\/strong>, trong khi s\u1ea3n l\u01b0\u1ee3ng ch\u1ec9 t\u0103ng 13,67%<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y cho th\u1ea5y m\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd: th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch<\/strong>. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong n\u0103m 2026.<\/p>\n\n\n\n

S\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng trong th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed7i giao d\u1ecbch, \u0111\u1ed3ng th\u1eddi c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao \u0111ang ng\u00e0y c\u00e0ng chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn h\u01a1n.<\/p>\n\n\n\n

Theo c\u00e1c s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong n\u0103m, qu\u00fd III ti\u1ebfp t\u1ee5c gi\u1eef \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng duy tr\u00ec quy m\u00f4 giao d\u1ecbch cao nh\u1edd nhu c\u1ea7u m\u00f9a t\u1ef1u tr\u01b0\u1eddng, Trung thu v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Mega Sale. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng b\u01b0\u1edbc v\u00e0o Q4 v\u1edbi s\u1ee9c mua t\u00edch c\u1ef1c.<\/p>\n\n\n\n

1.2. Doanh thu t\u0103ng tr\u01b0\u1edfng nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a m\u1ecdi nh\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng<\/strong><\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng ph\u00e1t hi\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t c\u1ee7a th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m nay n\u1eb1m \u1edf s\u1ef1 thay \u0111\u1ed5i v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n.<\/p>\n\n\n\n

Theo YouNet ECI<\/em><\/a>, trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, GMV tr\u00ean 4 n\u1ec1n t\u1ea3ng l\u1edbn \u0111\u1ea1t kho\u1ea3ng 264.800 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 19%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3. <\/p>\n\n\n

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B\u00e1o c\u00e1o Doanh thu v\u00e0 Ti\u00eau d\u00f9ng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam H1\u20192026 c\u1ee7a YouNet ECI<\/em> <\/figcaption><\/figure><\/div>\n\n\n

Tuy nhi\u00ean, th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho H1 2026 cho th\u1ea5y s\u1ed1 gian h\u00e0ng c\u00f3 ph\u00e1t sinh doanh thu ch\u1ec9 c\u00f2n kho\u1ea3ng 436.000<\/strong>, trong khi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc con s\u1ed1 n\u00e0y g\u1ea7n 600.000<\/strong>. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a h\u01a1n 162.000 gian h\u00e0ng<\/strong> kh\u00f4ng c\u00f2n ghi nh\u1eadn doanh thu.<\/p>\n\n\n\n

D\u1eef li\u1ec7u n\u00e0y t\u1ea1o n\u00ean m\u1ed9t ngh\u1ecbch l\u00fd quan tr\u1ecdng: quy m\u00f4 th\u1ecb tr\u01b0\u1eddng t\u0103ng nh\u01b0ng s\u1ed1 ng\u01b0\u1eddi b\u00e1n c\u00f3 doanh thu l\u1ea1i gi\u1ea3m<\/strong>.<\/p>\n\n\n\n

Nguy\u00ean nh\u00e2n \u0111\u1ebfn t\u1eeb vi\u1ec7c cu\u1ed9c ch\u01a1i ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n \u1edf seller. Chi ph\u00ed qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, chi\u1ebft kh\u1ea5u, logistics, \u0111\u00f3ng g\u00f3i, ho\u00e0n tr\u1ea3 v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec1u t\u1ea1o th\u00eam \u00e1p l\u1ef1c l\u00ean bi\u00ean l\u1ee3i nhu\u1eadn. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 so s\u00e1nh h\u00e0ng ch\u1ee5c s\u1ea3n ph\u1ea9m ch\u1ec9 trong v\u00e0i ph\u00fat, l\u1ee3i th\u1ebf v\u1ec1 gi\u00e1 c\u0169ng kh\u00f3 duy tr\u00ec l\u00e2u d\u00e0i.<\/p>\n\n\n\n

V\u00ec v\u1eady, th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2026 \u0111ang cho th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u201cd\u1ec5 tham gia\u201d sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng y\u00eau c\u1ea7u m\u1ee9c \u0111\u1ed9 chuy\u00ean nghi\u1ec7p cao h\u01a1n.<\/p>\n\n\n\n

2. Cu\u1ed9c \u0111ua gi\u1eefa c\u00e1c s\u00e0n TM\u0110T<\/strong><\/h1>\n\n\n\n

2.1. Shopee v\u00e0 TikTok Shop ti\u1ebfp t\u1ee5c d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n

Trong th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 6 th\u00e1ng \u0111\u1ea7u n\u0103m c\u1ee7a Marketing Trips<\/em><\/a>, Shopee v\u00e0 TikTok Shop ti\u1ebfp t\u1ee5c l\u00e0 hai n\u1ec1n t\u1ea3ng c\u00f3 quy m\u00f4 n\u1ed5i b\u1eadt nh\u1ea5t. T\u1ed5ng doanh s\u1ed1 c\u1ee7a hai n\u1ec1n t\u1ea3ng n\u00e0y v\u01b0\u1ee3t 280.000 t\u1ef7 \u0111\u1ed3ng<\/strong> trong n\u1eeda \u0111\u1ea7u n\u0103m, chi\u1ebfm ph\u1ea7n l\u1edbn doanh thu c\u1ee7a 4 s\u00e0n.<\/p>\n\n\n\n

Shopee ti\u1ebfp t\u1ee5c c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 quy m\u00f4, \u0111\u1ed9 ph\u1ee7 ng\u00e0nh h\u00e0ng v\u00e0 h\u00e0nh vi t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ed9ng. Trong khi \u0111\u00f3, TikTok Shop t\u1ea1o ra l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t nh\u1edd kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p n\u1ed9i dung, creator, livestream v\u00e0 giao d\u1ecbch ngay trong c\u00f9ng m\u1ed9t h\u1ec7 sinh th\u00e1i.<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y ng\u00e0y c\u00e0ng quan tr\u1ecdng khi h\u00e0nh tr\u00ecnh mua h\u00e0ng kh\u00f4ng c\u00f2n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t \u00f4 t\u00ecm ki\u1ebfm. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m trong video, nghe creator gi\u1edbi thi\u1ec7u, xem livestream, \u0111\u1ecdc b\u00ecnh lu\u1eadn r\u1ed3i ho\u00e0n t\u1ea5t giao d\u1ecbch m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

2.2. Chi\u1ebfn d\u1ecbch ng\u00e0y \u0111\u00f4i 9.9, 10.10, 11.11,…<\/strong><\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2026 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4 h\u00ecnh Content Commerce<\/strong>.<\/p>\n\n\n\n

D\u1eef li\u1ec7u t\u1eeb CafeBiz<\/em><\/a> cho th\u1ea5y chi\u1ebfn d\u1ecbch ng\u00e0y \u0111\u00f4i 9.9 Shopee Live <\/strong>v\u00e0 Shopee Video <\/strong>ghi nh\u1eadn h\u01a1n 2,2 t\u1ef7 l\u01b0\u1ee3t xem<\/strong>; s\u1ed1 s\u1ea3n ph\u1ea9m b\u00e1n qua hai k\u00eanh n\u00e0y trong ng\u00e0y \u0111\u00f4i t\u0103ng 5 l\u1ea7n<\/strong> so v\u1edbi ng\u00e0y th\u01b0\u1eddng. Trong khi \u0111\u00f3, c\u00e1c nh\u00f3m h\u00e0ng c\u1ed3ng k\u1ec1nh c\u00f3 nhu c\u1ea7u l\u1eafp \u0111\u1eb7t c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng m\u1ea1nh.
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9.9, 10.10, 11.11 hay 12.12 kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i ri\u00eang l\u1ebb. Ch\u00fang ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng \u201cshopping moments\u201d \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 \u0111\u1ed9ng ch\u1edd \u0111\u1ee3i.<\/p>\n\n\n\n

D\u1eef li\u1ec7u 9.9 theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p. C\u00e1c \u0111\u01a1n h\u00e0ng c\u1ed3ng k\u1ec1nh c\u00f3 d\u1ecbch v\u1ee5 l\u1eafp \u0111\u1eb7t t\u0103ng 8 l\u1ea7n<\/strong>, trong \u0111\u00f3 n\u1ed5i b\u1eadt l\u00e0 tivi, m\u00e1y gi\u1eb7t s\u1ea5y v\u00e0 \u0111i\u1ec1u h\u00f2a. Tr\u00ean Lazada<\/strong>, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh trong d\u1ecbp 9.9 t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. <\/p>\n\n\n\n

\u0110\u00e1ng ch\u00fa \u00fd h\u01a1n, c\u00e1c \u0111\u01a1n h\u00e0ng t\u1eeb 100 USD<\/strong> tr\u1edf l\u00ean chi\u1ebfm 42% t\u1ed5ng GMV chi\u1ebfn d\u1ecbch t\u1ea1i Vi\u1ec7t Nam. K\u00eanh Affiliate \u0111\u00f3ng g\u00f3p 45% t\u1ed5ng GMV c\u1ee7a Lazada Vi\u1ec7t Nam<\/strong> trong chi\u1ebfn d\u1ecbch n\u00e0y.<\/p>\n\n\n\n

Nh\u1eefng con s\u1ed1 tr\u00ean cho th\u1ea5y content, creator v\u00e0 affiliate kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 t\u1ea1o nh\u1eadn di\u1ec7n. Ch\u00fang \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n tr\u1ef1c ti\u1ebfp c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. Ngo\u00e0i ra, c\u00e1c ng\u00e0y \u0111\u00f4i c\u0169ng \u0111ang d\u1ea7n xu\u1ea5t hi\u1ec7n quen thu\u1ed9c nh\u01b0 m\u1ed9t ng\u00e0y  \u0111\u1eb7c bi\u1ec7t trong l\u1ecbch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

3. Ng\u01b0\u1eddi Vi\u1ec7t \u0111ang mua g\u00ec tr\u00ean TM\u0110T?<\/strong><\/h1>\n\n\n\n

3.1. L\u00e0m \u0111\u1eb9p, th\u1eddi trang v\u00e0 nh\u00e0 c\u1eeda ti\u1ebfp t\u1ee5c l\u00e0 nh\u00f3m ng\u00e0nh l\u1edbn<\/strong><\/h2>\n\n\n\n

Trong th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nh\u00f3m l\u00e0m \u0111\u1eb9p, th\u1eddi trang v\u00e0 nh\u00e0 c\u1eeda \u0111\u1eddi s\u1ed1ng ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb tr\u00ed quan tr\u1ecdng trong c\u01a1 c\u1ea5u doanh s\u1ed1.<\/p>\n\n\n\n

Theo t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u c\u1ee7a Advertising Vietnam<\/em><\/a>, trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m, ng\u00e1ch L\u00e0m \u0111\u1eb9p & Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n <\/strong>\u0111\u1ea1t kho\u1ea3ng 49,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, Th\u1eddi trang n\u1eef<\/strong> \u0111\u1ea1t kho\u1ea3ng 40,35 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> v\u00e0 Nh\u00e0 c\u1eeda & \u0110\u1eddi s\u1ed1ng<\/strong> \u0111\u1ea1t kho\u1ea3ng 37,68 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>.<\/p>\n\n\n\n

Nh\u1eefng ng\u00e0nh h\u00e0ng n\u00e0y c\u00f3 m\u1ed9t \u0111i\u1ec3m chung: s\u1ea3n ph\u1ea9m d\u1ec5 \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 th\u00f4ng qua h\u00ecnh \u1ea3nh, video v\u00e0 n\u1ed9i dung \u0111\u00e1nh gi\u00e1. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a social commerce v\u00e0 creator commerce.<\/p>\n\n\n\n

3.2. C\u00e1c ng\u00e0nh h\u00e0ng m\u1edbi \u0111ang t\u0103ng t\u1ed1c<\/strong> trong th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c nh\u00f3m ng\u00e0nh truy\u1ec1n th\u1ed1ng, m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng ch\u00fa \u00fd theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Theo Advertising Vietnam<\/em><\/a>, Th\u1ef1c ph\u1ea9m & B\u00e1ch h\u00f3a<\/strong> t\u0103ng t\u1edbi 152%<\/strong>, trong khi \u00d4 t\u00f4 & Xe m\u00e1y<\/strong> t\u0103ng kho\u1ea3ng 57%<\/strong> theo d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p trong n\u1eeda \u0111\u1ea7u n\u0103m 2026.
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\u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang d\u1ea7n m\u1edf r\u1ed9ng t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m v\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi mua s\u1eafm online sang nh\u1eefng nhu c\u1ea7u tr\u01b0\u1edbc \u0111\u00e2y ph\u1ee5 thu\u1ed9c nhi\u1ec1u h\u01a1n v\u00e0o c\u1eeda h\u00e0ng v\u1eadt l\u00fd.<\/p>\n\n\n\n

3.3. TM\u0110T m\u1edf r\u1ed9ng sang nhu c\u1ea7u \u0111\u1eddi s\u1ed1ng v\u00e0 mua s\u1eafm theo m\u00f9a<\/strong><\/h2>\n\n\n\n

M\u1ed9t xu h\u01b0\u1edbng kh\u00e1c \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh r\u00f5 trong th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 3 qu\u00fd \u0111\u1ea7u n\u0103m l\u00e0 ph\u1ea1m vi ng\u00e0nh h\u00e0ng tr\u00ean s\u00e0n ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

Trong giai \u0111o\u1ea1n tr\u01b0\u1edbc n\u0103m h\u1ecdc m\u1edbi, ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 chi kho\u1ea3ng 7,2 t\u1ef7 \u0111\u1ed3ng mua s\u00e1ch gi\u00e1o khoa<\/strong> tr\u00ean c\u00e1c s\u00e0n TM\u0110T, v\u1edbi h\u01a1n 270.000 l\u01b0\u1ee3t b\u00e1n. TikTok Shop v\u00e0 Shopee chi\u1ebfm ph\u1ea7n l\u1edbn doanh s\u1ed1 nh\u00f3m h\u00e0ng n\u00e0y (CafeBiz, 2026<\/em><\/a>).
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S\u00e1ch gi\u00e1o khoa v\u1edbi l\u01b0\u1ee3t b\u00e1n si\u00eau \u201ckh\u1ee7ng\u201d tr\u00ean n\u1ec1n t\u1ea3ng Shopee<\/figcaption><\/figure><\/div>\n\n\n

C\u0169ng theo CafeF<\/em><\/a>, m\u00f9a Trung thu v\u1eeba r\u1ed3i ng\u01b0\u1eddi Vi\u1ec7t chi g\u1ea7n 160 t\u1ef7 \u0111\u1ed3ng mua b\u00e1nh Trung thu<\/strong> tr\u00ean Shopee v\u00e0 TikTok Shop trong m\u1ed9t th\u00e1ng, t\u0103ng 61,7%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3. <\/p>\n\n\n\n

L\u1ed3ng \u0111\u00e8n Trung thu, v\u1ed1n l\u00e0 s\u1ea3n ph\u1ea9m \u0111a s\u1ed1 \u0111\u01b0\u1ee3c mua tr\u1ef1c ti\u1ebfp, hi\u1ec7n c\u0169ng \u0111\u1ea1t h\u01a1n 11 t\u1ef7 \u0111\u1ed3ng doanh s\u1ed1<\/strong> tr\u00ean c\u00e1c s\u00e0n TM\u0110T trong v\u00f2ng m\u1ed9t th\u00e1ng, v\u1edbi h\u01a1n 231.000 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra (Thanh Ni\u00ean, 2026<\/em><\/a>).<\/p>\n\n\n\n

Nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y cho th\u1ea5y TM\u0110T \u0111ang ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn “Everyday Commerce<\/strong>“: ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 l\u00ean s\u00e0n \u0111\u1ec3 mua m\u1ef9 ph\u1ea9m, th\u1eddi trang hay \u0111\u1ed3 \u0111i\u1ec7n t\u1eed m\u00e0 ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng online cho nh\u1eefng nhu c\u1ea7u c\u00f3 t\u00ednh m\u00f9a v\u1ee5 v\u00e0 \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt.<\/p>\n\n\n\n

4. H\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h1>\n\n\n\n

4.1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 nh\u01b0ng kh\u00f4ng ch\u1ec9 mua h\u00e0ng gi\u00e1 r\u1ebb<\/strong><\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng t\u1eeb th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a <\/em>Metric<\/em><\/a> l\u00e0 ph\u00e2n kh\u00fac 100.000\u2013200.000 \u0111\u1ed3ng<\/strong> v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng doanh s\u1ed1 l\u1edbn nh\u1ea5t trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m<\/strong>. Tuy nhi\u00ean, t\u1ef7 tr\u1ecdng c\u1ee7a nh\u00f3m n\u00e0y \u0111\u00e3 gi\u1ea3m so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, trong khi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, nh\u00f3m s\u1ea3n ph\u1ea9m tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng chi\u1ebfm t\u1ef7 tr\u1ecdng ng\u00e0y c\u00e0ng l\u1edbn<\/strong> trong c\u01a1 c\u1ea5u doanh s\u1ed1. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn quan t\u00e2m \u0111\u1ebfn gi\u00e1, nh\u01b0ng h\u00e0nh vi mua \u0111ang tr\u1edf n\u00ean ph\u00e2n h\u00f3a h\u01a1n.<\/p>\n\n\n\n

H\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 t\u1ed1t \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng, nh\u01b0ng s\u1eb5n s\u00e0ng chi ti\u00eau cao h\u01a1n n\u1ebfu s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u, ngu\u1ed3n g\u1ed1c ho\u1eb7c tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n

4.2. Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u00e1ng ch\u00fa \u00fd<\/strong><\/h2>\n\n\n\n

N\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m th\u00f4ng qua th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 b\u1ecf qua m\u1ed9t thay \u0111\u1ed5i quan tr\u1ecdng: gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i giao d\u1ecbch \u0111ang t\u0103ng<\/strong>.<\/p>\n\n\n\n

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\u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng c\u01a1 c\u1ea5u gi\u00e1 n\u00f3i tr\u00ean: t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng mua nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n t\u1eeb vi\u1ec7c h\u1ecd ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng d\u00e0nh ng\u00e2n s\u00e1ch cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/p>\n\n\n\n

4.3. Ch\u00ednh h\u00e3ng v\u00e0 ni\u1ec1m tin ng\u00e0y c\u00e0ng quan tr\u1ecdng<\/strong><\/h2>\n\n\n\n

Shop Mall<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 b\u00e1o r\u00f5 nh\u1ea5t v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng. Trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m, Shop Mall ch\u1ec9 chi\u1ebfm kho\u1ea3ng 2,79% s\u1ed1 gian h\u00e0ng nh\u01b0ng \u0111\u00f3ng g\u00f3p 34,2% doanh s\u1ed1<\/strong> tr\u00ean 4 s\u00e0n. (C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1, 2026<\/em><\/a>).
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\u0110\u00e1ng ch\u00fa \u00fd, doanh s\u1ed1 Shop Mall t\u0103ng m\u1ea1nh d\u00f9 s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng ch\u00ednh h\u00e3ng gi\u1ea3m. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y doanh thu \u0111ang t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ni\u1ec1m tin v\u00e0 duy tr\u00ec hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u00f3 c\u0169ng ph\u1ea3n \u00e1nh m\u1ed9t thay \u0111\u1ed5i quan tr\u1ecdng: ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng \u0111\u01a1n thu\u1ea7n t\u00ecm m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t. Khi gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng t\u0103ng, y\u1ebfu t\u1ed1 ch\u00ednh h\u00e3ng, ngu\u1ed3n g\u1ed1c v\u00e0 m\u1ee9c \u0111\u1ed9 tin c\u1eady tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n

5. Nh\u1eefng thay \u0111\u1ed5i trong th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u00e0nh cho ng\u01b0\u1eddi b\u00e1n<\/strong><\/h1>\n\n\n\n

5.1. Chi ph\u00ed b\u00e1n h\u00e0ng ng\u00e0y c\u00e0ng t\u1ea1o \u00e1p l\u1ef1c<\/strong><\/h2>\n\n\n\n

T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn. Theo c\u00e1c ph\u00e2n t\u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng n\u0103m 2026, chi ph\u00ed qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, chi\u1ebft kh\u1ea5u, logistics v\u00e0 v\u1eadn h\u00e0nh \u0111ang tr\u1edf th\u00e0nh \u00e1p l\u1ef1c l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n.<\/p>\n\n\n\n

Trong n\u0103m 2026, c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh nhi\u1ec1u lo\u1ea1i ph\u00ed. Vi\u1ec7c chi ph\u00ed b\u00e1n h\u00e0ng t\u0103ng khi\u1ebfn kho\u1ea3ng c\u00e1ch gi\u1eefa GMV v\u00e0 l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf<\/strong> ng\u00e0y c\u00e0ng \u0111\u00e1ng ch\u00fa \u00fd. Khi ng\u01b0\u1eddi b\u00e1n ph\u1ea3i c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi v\u1ec1 gi\u00e1, n\u1ed9i dung, qu\u1ea3ng c\u00e1o v\u00e0 d\u1ecbch v\u1ee5, m\u00f4 h\u00ecnh ch\u1ec9 d\u1ef1a v\u00e0o vi\u1ec7c nh\u1eadp h\u00e0ng gi\u00e1 th\u1ea5p r\u1ed3i b\u00e1n l\u1ea1i ng\u00e0y c\u00e0ng kh\u00f3 duy tr\u00ec.<\/p>\n\n\n\n

\ud83d\udc49 Tham kh\u1ea3o th\u00eam v\u1ec1 c\u00e1c m\u1ee9c ph\u00ed m\u1edbi tr\u00ean s\u00e0n Shopee<\/em><\/a> v\u00e0 TikTok Shop<\/em><\/a>
<\/p>\n\n\n\n

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5.2. Th\u1ecb tr\u01b0\u1eddng \u0111ang s\u00e0ng l\u1ecdc seller<\/strong><\/h2>\n\n\n\n

Vi\u1ec7c h\u01a1n 160.000 gian h\u00e0ng kh\u00f4ng c\u00f2n ph\u00e1t sinh doanh thu<\/strong> trong n\u1eeda \u0111\u1ea7u n\u0103m l\u00e0 t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng nh\u1ea5t (D\u00e2n Tr\u00ed, 2026<\/em><\/a>).<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a s\u1ee9c mua suy gi\u1ea3m. Ng\u01b0\u1ee3c l\u1ea1i, doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng v\u1eabn t\u0103ng m\u1ea1nh. D\u00f2ng ti\u1ec1n \u0111ang c\u00f3 xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n t\u1eeb nh\u1eefng seller y\u1ebfu v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (Shop Mall) v\u00e0 v\u1eadn h\u00e0nh sang nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

5.3. T\u1eeb c\u1ea1nh tranh v\u1ec1 gi\u00e1 sang c\u1ea1nh tranh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ni\u1ec1m tin<\/strong><\/h2>\n\n\n\n

Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2026 cho th\u1ea5y l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111ang thay \u0111\u1ed5i. M\u1ed9t seller mu\u1ed1n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o gi\u00e1 r\u1ebb v\u00e0 voucher.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, cung c\u1ea5p th\u00f4ng tin minh b\u1ea1ch, v\u1eadn h\u00e0nh logistics t\u1ed1t <\/strong>v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n <\/strong>s\u1ebd ng\u00e0y c\u00e0ng quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng gi\u1eef th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

5.4. T\u1eeb t\u0103ng tr\u01b0\u1edfng GMV sang t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n

Khi chi ph\u00ed ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u0103ng, ch\u1ec9 s\u1ed1 GMV kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh. Seller c\u1ea7n quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn AOV, CAC, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed qu\u1ea3ng c\u00e1o, t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3, bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 kh\u1ea3 n\u0103ng mua l\u1ea1i.
<\/p>\n\n\n

\n
\"\"
\u1ea2nh minh h\u1ecda<\/em><\/figcaption><\/figure><\/div>\n\n\n

N\u00f3i c\u00e1ch kh\u00e1c, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang chuy\u1ec3n t\u1eeb cu\u1ed9c ch\u01a1i \u201cb\u00e1n \u0111\u01b0\u1ee3c bao nhi\u00eau\u201d<\/strong> sang \u201cb\u00e1n \u0111\u01b0\u1ee3c bao nhi\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3\u201d<\/strong>.<\/p>\n\n\n\n

6. Th\u1ecb tr\u01b0\u1eddng TM\u0110T Q4\/2026: C\u01a1 h\u1ed9i v\u00e0 xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd<\/strong><\/h1>\n\n\n\n

6.1. Q4 ti\u1ebfp t\u1ee5c l\u00e0 giai \u0111o\u1ea1n cao \u0111i\u1ec3m<\/strong><\/h2>\n\n\n\n

Sau 3 qu\u00fd t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, Q4 s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 c\u00e1c n\u1ec1n t\u1ea3ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 seller t\u1eadn d\u1ee5ng m\u00f9a Mega Sale<\/strong>, mua s\u1eafm cu\u1ed1i n\u0103m <\/strong>v\u00e0 nhu c\u1ea7u chu\u1ea9n b\u1ecb cho T\u1ebft<\/strong>.<\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb h\u00e0ng h\u00f3a cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m, \u0111\u1eb7c bi\u1ec7t \u1edf nh\u1eefng nh\u00f3m th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, qu\u00e0 t\u1eb7ng, m\u1ef9 ph\u1ea9m, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 gia d\u1ee5ng (SGGP, 2026<\/em><\/a>).
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


Tuy nhi\u00ean, c\u01a1 h\u1ed9i Q4 s\u1ebd kh\u00f4ng ph\u00e2n b\u1ed5 \u0111\u1ed3ng \u0111\u1ec1u n\u1ebfu b\u1ea1n kh\u00f4ng b\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb t\u1eeb b\u00e2y gi\u1edd. Nh\u1eefng seller c\u00f3 kh\u1ea3 n\u0103ng chu\u1ea9n b\u1ecb t\u1ed3n kho, n\u1ed9i dung, qu\u1ea3ng c\u00e1o, logistics v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ed3ng b\u1ed9 s\u1ebd c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf h\u01a1n.<\/p>\n\n\n\n

6.2. Mega Sale ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi mua s\u1eafm<\/strong><\/h2>\n\n\n\n

D\u1eef li\u1ec7u 9.9 cho th\u1ea5y ng\u00e0y \u0111\u00f4i \u0111ang k\u00edch th\u00edch c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch l\u1eabn gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng (CafeBiz, 2026<\/strong><\/a>).<\/p>\n\n\n\n

Do \u0111\u00f3, trong Q4, 11.11 v\u00e0 12.12 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c l\u00e0 nh\u1eefng \u0111i\u1ec3m r\u01a1i quan tr\u1ecdng c\u1ee7a ng\u00e2n s\u00e1ch marketing v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng. Tuy nhi\u00ean, thay v\u00ec ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng m\u1ee9c gi\u1ea3m gi\u00e1, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n k\u1ebft h\u1ee3p khuy\u1ebfn m\u1ea1i v\u1edbi n\u1ed9i dung, creator, livestream v\u00e0 \u01b0u \u0111\u00e3i<\/strong> c\u00e1 nh\u00e2n h\u00f3a d\u00e0nh cho t\u1ec7p kh\u00e1ch h\u00e0ng mang l\u1ea1i AOV cao.<\/p>\n\n\n\n

6.3. Content Commerce v\u00e0 Affiliate ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng<\/strong><\/h2>\n\n\n\n

N\u1ebfu H1\/2026 cho th\u1ea5y quy m\u00f4 TM\u0110T ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<\/strong>, v\u1edbi doanh thu 4 s\u00e0n \u0111\u1ea1t kho\u1ea3ng 291.600 t\u1ef7 \u0111\u1ed3ng, th\u00ec Q3 cho th\u1ea5y c\u00e1ch t\u1ea1o ra doanh thu \u0111ang thay \u0111\u1ed5i<\/strong>. Creator, livestream, video v\u00e0 Affiliate ng\u00e0y c\u00e0ng mang l\u1ea1i \u1ea3nh h\u01b0\u1edfng l\u1edbn<\/p>\n\n\n\n

Trong chi\u1ebfn d\u1ecbch 9.9, Affiliate \u0111\u00f3ng g\u00f3p 45% GMV c\u1ee7a Lazada Vi\u1ec7t Nam<\/strong>, cho th\u1ea5y ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (CafeBiz, 2026<\/em><\/a>). D\u00f9 Affiliate Commerce v\u1eabn \u0111ang trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y cho th\u1ea5y d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng c\u00f2n l\u1edbn khi social commerce v\u00e0 creator economy ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

6.4. Gian h\u00e0ng ch\u00ednh h\u00e3ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 l\u1ee3i th\u1ebf<\/strong><\/h2>\n\n\n\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, ni\u1ec1m tin s\u1ebd tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ea1nh tranh quan tr\u1ecdng.<\/p>\n\n\n\n

Shop Mall hi\u1ec7n ch\u1ec9 chi\u1ebfm kho\u1ea3ng 2,79% <\/strong>s\u1ed1 gian h\u00e0ng nh\u01b0ng t\u1ea1o ra 34,2% doanh s\u1ed1<\/strong> l\u00e0 m\u1ed9t minh ch\u1ee9ng r\u00f5 r\u00e0ng cho xu h\u01b0\u1edbng n\u00e0y (C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1, 2026<\/em><\/a>).<\/p>\n\n\n\n

Q4 v\u00ec v\u1eady kh\u00f4ng ch\u1ec9 l\u00e0 cu\u1ed9c \u0111ua v\u1ec1 traffic. \u0110\u00e2y c\u00f2n l\u00e0 cu\u1ed9c \u0111ua v\u1ec1 ni\u1ec1m tin, conversion v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n

6.5. T\u0103ng tr\u01b0\u1edfng hi\u1ec7u qu\u1ea3 s\u1ebd quan tr\u1ecdng h\u01a1n t\u0103ng tr\u01b0\u1edfng b\u1eb1ng m\u1ecdi gi\u00e1<\/strong><\/h2>\n\n\n\n

Sau 3 qu\u00fd, m\u1ed9t trong nh\u1eefng th\u00f4ng \u0111i\u1ec7p l\u1edbn nh\u1ea5t c\u1ee7a th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2026 m\u00e0 Rentracks mu\u1ed1n \u0111em l\u1ea1i l\u00e0 th\u1ecb tr\u01b0\u1eddng v\u1eabn t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng ti\u00eau chu\u1ea9n \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed3n t\u1ea1i c\u0169ng cao h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

Seller nh\u1ecf s\u1ebd ph\u1ea3i chuy\u00ean nghi\u1ec7p h\u00f3a; th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung mang l\u1ea1i ni\u1ec1m tin v\u00e0 b\u1ea3o v\u1ec7 bi\u00ean l\u1ee3i nhu\u1eadn; publisher c\u1ea7n t\u1ea1o traffic c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i; c\u00f2n advertiser c\u1ea7n quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o volume.<\/p>\n\n\n\n

Q4 v\u00ec v\u1eady c\u00f3 th\u1ec3 s\u1ebd l\u00e0 giai \u0111o\u1ea1n th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t s\u1ef1 ph\u00e2n h\u00f3a gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u1ec1 quy m\u00f4<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u00f3 hi\u1ec7u qu\u1ea3<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

K\u1ebft lu\u1eadn: <\/strong><\/h1>\n\n\n\n

Nh\u00ecn t\u1ed5ng th\u1ec3, th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 3 qu\u00fd \u0111\u1ea7u n\u0103m 2026 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1eabn duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh. Doanh s\u1ed1 4 s\u00e0n \u0111\u1ea1t kho\u1ea3ng 291.600 t\u1ef7 \u0111\u1ed3ng trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m, t\u0103ng 44,11%, trong khi qu\u00fd I v\u00e0 qu\u00fd II \u0111\u1ec1u ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng tr\u00ean 40% so v\u1edbi c\u00f9ng k\u1ef3 (Marketing Trips, 2026<\/em><\/a>).<\/p>\n\n\n\n

V\u00ec v\u1eady, \u0111\u1ec3 g\u00f3i g\u1ecdn th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2026<\/strong> trong m\u1ed9t nh\u1eadn \u0111\u1ecbnh, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng: th\u1ecb tr\u01b0\u1eddng \u0111ang chuy\u1ec3n t\u1eeb t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u r\u1ed9ng sang t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/strong>.<\/p>\n\n\n\n

Cu\u1ed9c ch\u01a1i trong Q4 v\u00e0 giai \u0111o\u1ea1n ti\u1ebfp theo s\u1ebd kh\u00f4ng \u0111\u01a1n gi\u1ea3n thu\u1ed9c v\u1ec1 n\u1ec1n t\u1ea3ng c\u00f3 nhi\u1ec1u traffic nh\u1ea5t hay seller c\u00f3 gi\u00e1 th\u1ea5p nh\u1ea5t. L\u1ee3i th\u1ebf s\u1ebd nghi\u00eang v\u1ec1 nh\u1eefng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u, d\u1eef li\u1ec7u, n\u1ed9i dung, c\u00f4ng ngh\u1ec7, v\u1eadn h\u00e0nh v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i<\/strong> \u0111\u1ec3 bi\u1ebfn nhu c\u1ea7u mua s\u1eafm th\u00e0nh t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

XEM TH\u00caM: <\/strong>L\u00e0m affiliate Shopee hay TikTok Shop? 5 \u0111i\u1ec1u c\u1ea7n bi\u1ebft tr\u01b0\u1edbc khi ch\u1ecdn n\u1ec1n t\u1ea3ng<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao trong 3 qu\u00fd \u0111\u1ea7u n\u0103m 2026, nh\u01b0ng \u0111\u1eb1ng… Read More »Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 3 qu\u00fd \u0111\u1ea7u n\u0103m 2026 v\u00e0 t\u1ea7m nh\u00ecn cho Q4<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":17079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-17078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17078"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=17078"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17078\/revisions"}],"predecessor-version":[{"id":17111,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/17078\/revisions\/17111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/17079"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=17078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=17078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=17078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Trong n\u1eeda \u0111\u1ea7u n\u0103m, gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m tr\u00ean Shopee<\/strong> \u0111\u1ea1t kho\u1ea3ng 153.000 \u0111\u1ed3ng<\/strong>, TikTok Shop \u0111\u1ea1t 138.501 \u0111\u1ed3ng<\/strong> trong khi Lazada <\/strong>\u0111\u1ea1t kho\u1ea3ng 228.000 \u0111\u1ed3ng <\/strong>v\u00e0 Tiki<\/strong> kho\u1ea3ng 470.000 \u0111\u1ed3ng<\/strong>. Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m trung b\u00ecnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec1u t\u0103ng so v\u1edbi c\u00f9ng k\u1ef3 theo d\u1eef li\u1ec7u CafeF<\/em><\/a>.
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