{"id":16936,"date":"2026-10-01T09:28:15","date_gmt":"2026-10-01T02:28:15","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=16936"},"modified":"2026-10-01T09:28:26","modified_gmt":"2026-10-01T02:28:26","slug":"bao-cao-thuong-mai-dien-tu-viet-nam-2026","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/bao-cao-thuong-mai-dien-tu-viet-nam-2026\/","title":{"rendered":"B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam H1\/2026: 5 xu h\u01b0\u1edbng Publisher c\u1ea7n ch\u00fa \u00fd\u00a0"},"content":{"rendered":"\n

B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng m\u1ea1nh v\u1ec1 quy m\u00f4, nh\u01b0ng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng \u0111ang c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i. \u0110\u1ed1i v\u1edbi Publisher, nh\u1eefng thay \u0111\u1ed5i n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap theo d\u00f5i th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1ch ch\u1ecdn s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng content, ph\u00e2n b\u1ed5 traffic v\u00e0 t\u1ed1i \u01b0u conversion trong H2\/2026.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch 5 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt t\u1eeb b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed H1\/2026 v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc Publisher c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng Affiliate trong n\u1eeda cu\u1ed1i n\u0103m.<\/p>\n\n\n\n

1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng t\u1eeb b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026<\/strong><\/h2>\n\n\n\n

Theo b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed H1\/2026 c\u1ee7a Metric<\/em><\/a>, t\u1ed5ng doanh s\u1ed1 tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t 291,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng 44,11%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025. S\u1ea3n l\u01b0\u1ee3ng h\u00e0ng h\u00f3a b\u00e1n ra \u0111\u1ea1t 2.186,7 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, t\u0103ng 13,67%<\/strong>, trong khi s\u1ed1 shop c\u00f3 ph\u00e1t sinh \u0111\u01a1n h\u00e0ng \u0111\u1ea1t 613,8 ngh\u00ecn shop<\/strong>, t\u0103ng 14,11%<\/strong>.<\/p>\n\n\n\n

Kho\u1ea3ng c\u00e1ch gi\u1eefa t\u1ed1c \u0111\u1ed9 t\u0103ng doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd. Doanh s\u1ed1 t\u0103ng nhanh h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra, cho th\u1ea5y c\u01a1 c\u1ea5u doanh thu c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n v\u1ec1 ph\u00eda nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n v\u00e0 giao d\u1ecbch c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/p>\n\n\n

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Ngu\u1ed3n: <\/em>Metric<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n

B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng ghi nh\u1eadn s\u1ef1 t\u1eadp trung \u0111\u00e1ng k\u1ec3 v\u00e0o nh\u00f3m Shop Mall. Tr\u00ean Shopee, Lazada v\u00e0 TikTok Shop<\/strong>, Shop Mall ch\u1ec9 chi\u1ebfm 2,79% s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng nh\u01b0ng \u0111\u00f3ng g\u00f3p 34,2% doanh s\u1ed1<\/strong>. D\u00f9 s\u1ed1 l\u01b0\u1ee3ng Shop Mall gi\u1ea3m 6%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3, doanh s\u1ed1 c\u1ee7a nh\u00f3m n\u00e0y v\u1eabn t\u0103ng 54%<\/strong>, k\u00e9o doanh s\u1ed1 trung b\u00ecnh tr\u00ean m\u1ed7i Shop Mall t\u0103ng 63,8%<\/strong>.<\/p>\n\n\n\n

X\u00e9t theo ph\u00e2n kh\u00fac gi\u00e1, nh\u00f3m s\u1ea3n ph\u1ea9m d\u01b0\u1edbi 100.000 \u0111\u1ed3ng v\u00e0 100.000\u2013200.000 \u0111\u1ed3ng l\u1ea7n l\u01b0\u1ee3t gi\u1ea3m 4,2% v\u00e0 3,4% th\u1ecb ph\u1ea7n doanh s\u1ed1<\/strong>. Ng\u01b0\u1ee3c l\u1ea1i, nh\u00f3m s\u1ea3n ph\u1ea9m tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng t\u0103ng 3,1 \u0111i\u1ec3m ph\u1ea7n tr\u0103m<\/strong>, l\u00ean 18,2% th\u1ecb ph\u1ea7n doanh s\u1ed1<\/strong>.<\/p>\n\n\n

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Ngu\u1ed3n: <\/em>Metric<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n

B\u00e0 Nho \u0110inh, COO c\u1ee7a Metric.vn <\/strong>nh\u1eadn \u0111\u1ecbnh: \u201cKh\u00f4ng ch\u1ec9 t\u1ed5ng doanh s\u1ed1 t\u0103ng, c\u01a1 c\u1ea5u chi ti\u00eau c\u0169ng \u0111ang d\u1ecbch chuy\u1ec3n.\u201d<\/em> Theo b\u00e0, d\u00f9 ph\u00e2n kh\u00fac 100.000\u2013200.000 \u0111\u1ed3ng <\/strong>v\u1eabn l\u1edbn nh\u1ea5t, th\u1ecb ph\u1ea7n \u0111\u00e3 gi\u1ea3m t\u1eeb 26,3% xu\u1ed1ng 22,9%<\/strong>, trong khi c\u00e1c ph\u00e2n kh\u00fac t\u1eeb 200.000 \u0111\u1ed3ng tr\u1edf l\u00ean \u0111\u1ec1u t\u0103ng, \u0111\u1eb7c bi\u1ec7t nh\u00f3m tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng. B\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ecbch chuy\u1ec3n theo chi\u1ec1u h\u01b0\u1edbng t\u0103ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng<\/strong>.<\/p>\n\n\n\n

Nh\u1eefng thay \u0111\u1ed5i tr\u00ean cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang kh\u00f4ng ch\u1ec9 t\u0103ng v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 nhu c\u1ea7u mua s\u1eafm. \u0110\u00e2y l\u00e0 nh\u1eefng t\u00edn hi\u1ec7u Publisher c\u1ea7n theo d\u00f5i khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Affiliate cho H2\/2026 v\u00e0 trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

2. C\u00e1c ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt trong b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed H1\/2026<\/strong><\/h2>\n\n\n\n

D\u1eef li\u1ec7u ng\u00e0nh h\u00e0ng trong b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111ang kh\u00e1c nhau \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra nhi\u1ec1u h\u01b0\u1edbng khai th\u00e1c kh\u00e1c nhau cho Publisher, nh\u01b0ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c xem l\u00e0 ti\u00eau ch\u00ed duy nh\u1ea5t \u0111\u1ec3 l\u1ef1a ch\u1ecdn ng\u00e1ch \u0111\u1ec3 target.<\/p>\n\n\n\n

2.1. B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m: nhu c\u1ea7u mua s\u1eafm online t\u0103ng m\u1ea1nh<\/strong><\/h3>\n\n\n\n

B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m ghi nh\u1eadn doanh s\u1ed1 19,55 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng 151,08%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025. S\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t 188,3 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, t\u0103ng 98,91%<\/strong>. Trong \u0111\u00f3, \u0110\u1ed3 u\u1ed1ng d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu v\u1edbi 4.274,85 t\u1ef7 \u0111\u1ed3ng<\/strong>, c\u00f2n \u0110\u1ed3 \u0103n v\u1eb7t d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng v\u1edbi h\u01a1n 57,4 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>.<\/p>\n\n\n

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Top 10 th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh B\u00e1ch h\u00f3a \u2013 Th\u1ef1c ph\u1ea9m 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026.
Ngu\u1ed3n: <\/em>Metric<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n

X\u00e9t v\u1ec1 doanh thu, nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u ng\u00e0nh h\u00e0ng g\u1ed3m Vinamilk, Ensure, TH True Milk, Trung Nguy\u00ean v\u00e0 MILO<\/strong>. \u0110\u00e1ng ch\u00fa \u00fd, 3 trong 5 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u thu\u1ed9c v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/strong>, cho th\u1ea5y l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba trong vi\u1ec7c chi\u1ebfm l\u0129nh nhu c\u1ea7u v\u00e0 th\u1ecb ph\u1ea7n tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

V\u1edbi Publisher, \u0111\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y nh\u1eefng nh\u00f3m h\u00e0ng ti\u00eau d\u00f9ng th\u01b0\u1eddng ng\u00e0y c\u0169ng \u0111ang m\u1edf r\u1ed9ng tr\u00ean TM\u0110T. Nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua nhanh c\u00f3 th\u1ec3 t\u1ea1o th\u00eam kh\u00f4ng gian \u0111\u1ec3 Publisher ph\u00e1t tri\u1ec3n content theo ch\u1ee7 \u0111\u1ec1 ti\u00eau d\u00f9ng, review, recommendation ho\u1eb7c nhu c\u1ea7u theo m\u00f9a.<\/p>\n\n\n\n

2.2. \u00d4 t\u00f4 \u2013 Xe m\u00e1y: nhu c\u1ea7u th\u00f4ng tin tr\u01b0\u1edbc khi mua<\/strong><\/h3>\n\n\n\n

Ng\u00e0nh \u00d4 t\u00f4 \u2013 Xe m\u00e1y \u0111\u1ea1t 7,34 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> doanh s\u1ed1 trong b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed H1\/2026, t\u0103ng 56,34%<\/strong>, trong khi s\u1ea3n l\u01b0\u1ee3ng t\u0103ng 24,05%<\/strong>. Ng\u00e0nh h\u00e0ng n\u00e0y \u0111ang cho th\u1ea5y s\u00e0n TM\u0110T ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem l\u00e0 k\u00eanh mua s\u1eafm ch\u00ednh th\u1ee9c<\/strong>, v\u1edbi Ph\u1ee5 ki\u1ec7n xe m\u00e1y v\u00e0 Ph\u1ee5 t\u00f9ng xe m\u00e1y<\/strong> d\u1eabn \u0111\u1ea7u v\u1ec1 c\u1ea3 s\u1ea3n l\u01b0\u1ee3ng v\u00e0 doanh s\u1ed1, nh\u1edd nhu c\u1ea7u b\u1ea3o d\u01b0\u1ee1ng, n\u00e2ng c\u1ea5p v\u00e0 l\u1ee3i th\u1ebf minh b\u1ea1ch v\u1ec1 gi\u00e1.<\/p>\n\n\n

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Doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng c\u00e1c nh\u00f3m h\u00e0ng \u00d4 t\u00f4 \u2013 Xe m\u00e1y 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026.
Ngu\u1ed3n: <\/em>Metric<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n

Ph\u1ee5 ki\u1ec7n xe m\u00e1y v\u00e0 ph\u1ee5 t\u00f9ng xe m\u00e1y l\u00e0 nh\u1eefng nh\u00f3m n\u1ed5i b\u1eadt v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng trong b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2026. V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u th\u00f4ng s\u1ed1 v\u00e0 y\u00eau c\u1ea7u v\u1ec1 t\u00ednh t\u01b0\u01a1ng th\u00edch, Publisher c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c format c\u1ea7n nhi\u1ec1u th\u00f4ng tin nh\u01b0 h\u01b0\u1edbng d\u1eabn ch\u1ecdn mua, comparison, review v\u00e0 gi\u1ea3i th\u00edch t\u00ednh n\u0103ng.<\/p>\n\n\n\n

2.3. Th\u1eddi trang, ph\u1ee5 ki\u1ec7n v\u00e0 l\u00e0m \u0111\u1eb9p: nhu c\u1ea7u t\u00ecm ki\u1ebfm v\u1eabn l\u1edbn<\/strong><\/h3>\n\n\n\n

D\u1eef li\u1ec7u t\u00ecm ki\u1ebfm tr\u00ean Shopee cho th\u1ea5y c\u00e1c nh\u00f3m th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n ti\u1ebfp t\u1ee5c thu h\u00fat l\u01b0\u1ee3ng quan t\u00e2m l\u1edbn trong b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u1eeb kh\u00f3a \u201c\u00e1o\u201d \u0111\u1ea1t 15.000.788 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm<\/strong>, trong khi \u201c\u1ed1p l\u01b0ng iphone\u201d \u0111\u1ea1t 14.799.303 l\u01b0\u1ee3t<\/strong>.
<\/p>\n\n\n\n

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\u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y nhu c\u1ea7u kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n v\u1eabn r\u1ea5t l\u1edbn. Publisher c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nhu c\u1ea7u n\u00e0y b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng content b\u00e1m theo search intent thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng n\u1ed9i dung c\u00f3 volume cao.<\/p>\n\n\n\n

3. C\u00e1c xu h\u01b0\u1edbng Publisher c\u1ea7n ch\u00fa \u00fd \u1edf H1\/2026<\/strong><\/h1>\n\n\n\n

3.1. Doanh thu t\u0103ng nhanh h\u01a1n s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra<\/strong><\/h2>\n\n\n\n

Doanh s\u1ed1 t\u0103ng 44,11%<\/strong>, trong khi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra ch\u1ec9 t\u0103ng 13,67%<\/strong>, cho th\u1ea5y gi\u00e1 tr\u1ecb doanh thu \u0111ang t\u0103ng nhanh h\u01a1n l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra. V\u1edbi Publisher, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7t ra m\u1ed9t g\u00f3c nh\u00ecn quan tr\u1ecdng: kh\u00f4ng ph\u1ea3i c\u1ee9 nhi\u1ec1u conversion l\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, m\u00e0 c\u1ea7n xem m\u1ed7i conversion th\u1ef1c s\u1ef1 t\u1ea1o ra bao nhi\u00eau doanh thu.<\/p>\n\n\n\n

V\u00e0 theo b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed H1\/2026 c\u1ee7a Metric<\/a>, nh\u00f3m s\u1ea3n ph\u1ea9m tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng t\u0103ng 3,1 \u0111i\u1ec3m ph\u1ea7n tr\u0103m, l\u00ean 18,2% th\u1ecb ph\u1ea7n doanh s\u1ed1<\/strong>. D\u1eef li\u1ec7u n\u00e0y cho th\u1ea5y nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao \u0111ang chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn h\u01a1n trong c\u01a1 c\u1ea5u doanh s\u1ed1.<\/p>\n\n\n\n

M\u1ed9t campaign c\u00f3 nhi\u1ec1u conversion t\u1eeb s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p ch\u01b0a ch\u1eafc t\u1ea1o ra doanh thu t\u1ed1t h\u01a1n campaign c\u00f3 \u00edt conversion h\u01a1n nh\u01b0ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng (AOV) v\u00e0 m\u1ee9c hoa h\u1ed3ng cao h\u01a1n<\/strong>. V\u00ec v\u1eady, b\u00ean c\u1ea1nh Conversion Rate, Publisher n\u00ean theo d\u00f5i th\u00eam AOV, Hoa h\u1ed3ng v\u00e0 Doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng<\/strong> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c h\u01a1n ch\u1ea5t l\u01b0\u1ee3ng traffic v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng campaign.<\/p>\n\n\n\n

Publisher n\u00ean t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m d\u1ec5 convert, Publisher c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng portfolio c\u00e2n b\u1eb1ng gi\u1eefa s\u1ea3n ph\u1ea9m b\u00e1n t\u1ed1t gi\u00e1 ph\u1ea3i ch\u0103ng<\/strong> v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao h\u01a1n<\/strong> theo xu h\u01b0\u1edbng b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00e0 \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng content sang nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n nhi\u1ec1u th\u00f4ng tin tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n\n\n\n

Content c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1eeb c\u00e1c b\u00e0i deal ho\u1eb7c s\u1ea3n ph\u1ea9m gi\u00e1 trung sang nh\u1eefng n\u1ed9i dung h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1, xem x\u00e9t s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao h\u01a1n, ch\u1eb3ng h\u1ea1n:<\/p>\n\n\n\n