{"id":16598,"date":"2026-09-07T11:03:04","date_gmt":"2026-09-07T04:03:04","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=16598"},"modified":"2026-09-07T11:04:49","modified_gmt":"2026-09-07T04:04:49","slug":"5-cach-kiem-tien-mua-cao-diem-cuoi-nam","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/5-cach-kiem-tien-mua-cao-diem-cuoi-nam\/","title":{"rendered":"5 C\u00e1ch ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m gi\u00fap t\u1ed1i \u0111a h\u00f3a doanh thu"},"content":{"rendered":"\n

Cu\u1ed1i n\u0103m lu\u00f4n l\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd nh\u1ea5t trong n\u0103m. Nhu c\u1ea7u s\u1eafm s\u1eeda t\u0103ng v\u1ecdt, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i l\u1edbn, bi\u1ebfn giai \u0111o\u1ea1n n\u00e0y th\u00e0nh c\u01a1 h\u1ed9i gia t\u0103ng thu nh\u1eadp v\u01b0\u1ee3t tr\u1ed9i cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m affiliate marketing.<\/p>\n\n\n\n

Tuy nhi\u00ean, vi\u1ec7c ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c d\u00e1n link affiliate l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o nh\u1eefng ng\u00e0y sale l\u1edbn. \u0110\u1ec3 \u0111\u1ea1t m\u1ee9c doanh thu k\u1ef7 l\u1ee5c v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, Publisher c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed5ng th\u1ec3, t\u1eeb vi\u1ec7c th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd mua s\u1eafm, ch\u1ecdn \u0111\u00fang chi\u1ebfn d\u1ecbch cho \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

1. B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 cho Publisher<\/strong> ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m<\/strong><\/h1>\n\n\n\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam \u0111ang ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc, t\u1ea1o ti\u1ec1n \u0111\u1ec1 v\u1eefng ch\u1eafc cho c\u00e1c chi\u1ebfn d\u1ecbch affiliate marketing b\u00f9ng n\u1ed5.<\/p>\n\n\n\n

Theo B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng<\/em><\/a>, quy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 \u0111\u1ea1t kho\u1ea3ng 31 t\u1ef7 USD<\/strong>, t\u0103ng 25,5% <\/strong>so v\u1edbi n\u0103m tr\u01b0\u1edbc. Trong khi \u0111\u00f3, B\u00e1o c\u00e1o e-Conomy SEA<\/em><\/a> d\u1ef1 b\u00e1o GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam ch\u1ea1m m\u1ed1c 25 t\u1ef7 USD<\/strong>, \u0111\u00f3ng g\u00f3p t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t v\u00e0o n\u1ec1n kinh t\u1ebf s\u1ed1 39 t\u1ef7 USD<\/strong> c\u1ee7a qu\u1ed1c gia.
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Ngu\u1ed3n: MISA eShop<\/em><\/figcaption><\/figure><\/div>\n\n\n

Song song \u0111\u00f3, T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea<\/em><\/a> ghi nh\u1eadn t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng trong qu\u00fd IV t\u0103ng 8,4%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3. Nh\u1eefng con s\u1ed1 n\u00e0y minh ch\u1ee9ng cho s\u1ee9c mua c\u1ef1c k\u1ef3 l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong giai \u0111o\u1ea1n ch\u1ea1y \u0111\u00e0 \u0111\u00f3n n\u0103m m\u1edbi.<\/p>\n\n\n\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm deal, m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, Publisher s\u1edf h\u1eefu c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m qua ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u th\u1ef1c t\u1ebf cao. Tuy nhi\u00ean, v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u publisher g\u1eb7p t\u00ecnh tr\u1ea1ng traffic t\u0103ng nh\u01b0ng hoa h\u1ed3ng kh\u00f4ng t\u0103ng. Nguy\u00ean nh\u00e2n xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn sai campaign, ti\u1ebfp c\u1eadn sai th\u1eddi \u0111i\u1ec3m ho\u1eb7c ch\u01b0a t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\u0110\u1ec3 ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m b\u1ec1n v\u1eefng, b\u1ea1n kh\u00f4ng th\u1ec3 coi m\u00f9a sale ch\u1ec9 l\u00e0 v\u00e0i ng\u00e0y b\u00f9ng n\u1ed5 ng\u1eafn h\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c \u0111ua tr\u01b0\u1eddng k\u1ef3 \u0111\u00f2i h\u1ecfi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng t\u1eeb n\u1ed9i dung, k\u1ef9 thu\u1eadt \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n

2. T\u1ea1i sao c\u1ea7n chu\u1ea9n b\u1ecb tr\u01b0\u1edbc cho d\u1ecbp sale cu\u1ed1i n\u0103m?<\/strong><\/h1>\n\n\n\n

M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi k\u1ebf ho\u1ea1ch ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m \u0111\u01b0\u1ee3c l\u1eadp ra l\u00e0 Publisher ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c ng\u00e0y Mega Sale<\/strong> nh\u01b0 11.11<\/strong>, Black Friday<\/strong>, 12.12<\/strong>\u2026<\/p>\n\n\n\n

Trong th\u1ef1c t\u1ebf mua s\u1eafm, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng k\u00e9o d\u00e0i h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi th\u1eddi gian di\u1ec5n ra s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n

B\u00e1o c\u00e1o Seasonal Shopping Insights v\u00e0 Black Friday Arc c\u1ee7a NielsenIQ<\/a> ghi nh\u1eadn ch\u00ednh x\u00e1c xu h\u01b0\u1edbng Extended Promotion (Khuy\u1ebfn m\u00e3i k\u00e9o d\u00e0i). M\u00f9a mua s\u1eafm kh\u00f4ng c\u00f2n t\u1eadp trung trong 24h m\u00e0 m\u1edf r\u1ed9ng th\u00e0nh \u0111\u1ee3t khuy\u1ebfn m\u00e3i k\u00e9o d\u00e0i c\u1ea3 th\u00e1ng (“November is the new Black Friday”).<\/p>\n\n\n\n

Giai \u0111o\u1ea1n mua s\u1eafm<\/strong><\/td>H\u00e0nh vi ch\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong><\/td>M\u1ee5c ti\u00eau c\u1ee7a Publisher<\/strong><\/td><\/tr>
Tr\u01b0\u1edbc Sale (Warm-up)<\/strong><\/td>T\u00ecm hi\u1ec3u, so s\u00e1nh s\u1ea3n ph\u1ea9m, l\u01b0u gi\u1ecf h\u00e0ng<\/td>\u0110\u00f3n \u0111\u1ea7u SEO, x\u00e2y d\u1ef1ng nhu c\u1ea7u, thu th\u1eadp Lead<\/td><\/tr>
Trong Sale (Peak Day)<\/strong><\/td>S\u0103n voucher, ch\u1ed1t \u0111\u01a1n nhanh, so s\u00e1nh deal<\/td>\u0110\u1ea9y m\u1ea1nh Call-to-Action, chia s\u1ebb m\u00e3 gi\u1ea3m gi\u00e1 hot<\/td><\/tr>
Sau Sale (Follow-up)<\/strong><\/td>T\u00ecm ki\u1ebfm deal x\u1ea3 kho, s\u1ea3n ph\u1ea9m b\u1ecf l\u1ee1<\/td>Ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng tr\u00ec ho\u00e3n, \u0111\u1ea9y h\u00e0ng t\u1ed3n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

N\u1ebfu ch\u1ec9 xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng ng\u00e0y sale b\u00f9ng n\u1ed5, Publisher s\u1ebd ph\u1ea3i c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi h\u00e0ng ngh\u00ecn \u0111\u1ed1i th\u1ee7 kh\u00e1c v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ef1c k\u1ef3 \u0111\u1eaft \u0111\u1ecf. Ng\u01b0\u1ee3c l\u1ea1i, vi\u1ec7c xu\u1ea5t hi\u1ec7n t\u1eeb s\u1edbm gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 tr\u1edf th\u00e0nh n\u01a1i tin c\u1eady khi ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

3. 5 chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m hi\u1ec7u qu\u1ea3 cho Publisher <\/strong><\/h1>\n\n\n\n

\u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau doanh s\u1ed1, Publisher c\u1ea7n \u00e1p d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o may m\u1eafn hay th\u00f3i quen ch\u1ea1y campaign ng\u1eabu h\u1ee9ng.<\/p>\n\n\n\n

3.1. Ch\u1ecdn campaign theo nhu c\u1ea7u th\u1ef1c t\u1ebf, kh\u00f4ng ch\u1ea1y theo hoa h\u1ed3ng \u1ea3o khi ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m<\/strong><\/h2>\n\n\n\n

M\u1ee9c hoa h\u1ed3ng (commission) cao lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 thu h\u00fat Publisher nh\u1ea5t khi l\u1ef1a ch\u1ecdn chi\u1ebfn d\u1ecbch affiliate. Tuy nhi\u00ean, hoa h\u1ed3ng cao kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi doanh thu cu\u1ed1i c\u00f9ng cao.<\/p>\n\n\n\n

M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 hoa h\u1ed3ng 15% nh\u01b0ng gi\u00e1 tr\u1ecb qu\u00e1 cao, th\u01b0\u01a1ng hi\u1ec7u xa l\u1ea1 v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ch\u1ec9 0.1% s\u1ebd mang l\u1ea1i doanh thu th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ea3n ph\u1ea9m hoa h\u1ed3ng 5% nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ea1t 5%.
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C\u00f4ng th\u1ee9c d\u01b0\u1edbi \u0111\u00e2y th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng: hoa h\u1ed3ng ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 n\u1eb1m \u1edf cu\u1ed1i chu\u1ed7i t\u00ednh to\u00e1n. N\u00ean khi ch\u1ecdn campaign ki\u1ebfm ti\u1ec1n m\u00f9a cao \u0111i\u1ec3m cu\u1ed1i n\u0103m, h\u00e3y l\u01b0u \u00fd \u0111\u1eebng ch\u1ec9 ch\u1ecdn d\u1ef1a tr\u00ean hoa h\u1ed3ng c\u1ee7a campaign cao.<\/p>\n\n\n\n