{"id":16311,"date":"2026-08-13T10:30:00","date_gmt":"2026-08-13T03:30:00","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=16311"},"modified":"2026-08-13T14:19:07","modified_gmt":"2026-08-13T07:19:07","slug":"noi-dung-tai-sang-tao-va-meme-marketing-2026","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/noi-dung-tai-sang-tao-va-meme-marketing-2026\/","title":{"rendered":"N\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o: B\u00ed quy\u1ebft \u0111\u1eb1ng sau nh\u1eefng chi\u1ebfn d\u1ecbch Meme Marketing viral 2026"},"content":{"rendered":"\n<p>M\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec7n nay c\u00f3 h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem ch\u01b0a ch\u1eafc t\u1ea1o ra gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n n\u1ebfu ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 xem r\u1ed3i l\u01b0\u1edbt qua. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t \u00fd t\u01b0\u1edfng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng ch\u00fa \u00fd, s\u1eed d\u1ee5ng l\u1ea1i v\u00e0 lan truy\u1ec1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u1ea1o ra h\u00e0ng tr\u0103m \u0111i\u1ec3m ch\u1ea1m m\u1edbi sau khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac. V\u00e0 \u0111\u00f3 l\u00e0 khi n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng c\u1ee7a marketing n\u0103m 2026.<\/p>\n\n\n\n<p>Thay v\u00ec ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng tin, ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u1eb7c bi\u1ec7t th\u1ec3 hi\u1ec7n r\u00f5 trong meme marketing, n\u01a1i m\u1ed9t \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng bi\u1ebfn \u0111\u1ed5i th\u00e0nh h\u00e0ng ngh\u00ecn phi\u00ean b\u1ea3n kh\u00e1c nhau. Nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 t\u1ea1o ra m\u1ed9t n\u1ed9i dung viral, m\u00e0 t\u1ea1o ra m\u1ed9t \u201cnguy\u00ean li\u1ec7u s\u00e1ng t\u1ea1o\u201d \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>1. Meme Marketing l\u00e0 g\u00ec? V\u00ec sao th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n quan t\u00e2m?<\/strong><\/h1>\n\n\n\n<p>Meme marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c meme h\u00e0i h\u01b0\u1edbc, g\u1ea7n g\u0169i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, meme marketing d\u1ef1a nhi\u1ec1u h\u01a1n v\u00e0o c\u1ea3m x\u00fac, s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 kh\u1ea3 n\u0103ng chia s\u1ebb.<\/p>\n\n\n\n<p>M\u1ed9t meme th\u00e0nh c\u00f4ng th\u01b0\u1eddng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c\u0110\u00e2y l\u00e0 \u0111\u00fang tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh\u201d<\/li>\n\n\n\n<li>\u201cB\u1ea1n b\u00e8 m\u00ecnh ch\u1eafc c\u0169ng s\u1ebd th\u1ea5y \u0111i\u1ec1u n\u00e0y th\u00fa v\u1ecb\/h\u00e0i h\u01b0\u1edbc\u201d<\/li>\n\n\n\n<li>\u201cM\u00ecnh mu\u1ed1n d\u00f9ng format n\u00e0y \u0111\u1ec3 t\u1ea1o phi\u00ean b\u1ea3n c\u1ee7a ri\u00eang m\u00ecnh\u201d<\/li>\n<\/ul>\n\n\n\n<p>Ch\u00ednh y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap meme marketing c\u00f3 kh\u1ea3 n\u0103ng lan truy\u1ec1n t\u1ef1 nhi\u00ean h\u01a1n so v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c. Theo<em> <\/em><a href=\"https:\/\/www.superside.com\/blog\/meme-marketing-examples#what\" rel=\"nofollow noopener\" target=\"_blank\"><em>Superside<\/em><\/a>, meme marketing ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa <strong>y\u1ebfu t\u1ed1 gi\u1ea3i tr\u00ed<\/strong>,<strong> t\u00ednh li\u00ean quan v\u0103n h\u00f3a<\/strong> v\u00e0 <strong>kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 tham gia<\/strong> t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p>Meme \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb, c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 gi\u00fap kh\u01a1i g\u1ee3i nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00e0 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c giao ti\u1ebfp x\u00e3 h\u1ed9i. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a meme ng\u00e0y c\u00e0ng t\u0103ng: <strong>30% ng\u01b0\u1eddi t\u1eeb 13 \u0111\u1ebfn 35 tu\u1ed5i<\/strong> g\u1eedi meme m\u1ed7i ng\u00e0y;<strong> 55% <\/strong>g\u1eedi m\u1ed7i tu\u1ea7n. Instagram c\u00f2n ghi nh\u1eadn con s\u1ed1 l\u1edbn h\u01a1n v\u1edbi h\u01a1n <strong>m\u1ed9t tri\u1ec7u l\u01b0\u1ee3t share<\/strong> meme m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-16_05_33-4-thg-8-2026-1-1024x585.png\" alt=\"\" class=\"wp-image-16334\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-16_05_33-4-thg-8-2026-1-1024x585.png 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-16_05_33-4-thg-8-2026-1-300x171.png 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-16_05_33-4-thg-8-2026-1-768x439.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-16_05_33-4-thg-8-2026-1-1536x878.png 1536w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-16_05_33-4-thg-8-2026-1.png 1659w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec3m quan tr\u1ecdng nh\u1ea5t c\u1ee7a meme marketing kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t n\u1ed9i dung h\u00e0i h\u01b0\u1edbc, m\u00e0 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng bi\u1ebfn n\u1ed9i dung \u0111\u00f3 th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u0169ng l\u00e0 c\u01a1 h\u1ed9i cho n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>2. N\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o l\u00e0 g\u00ec? M\u1ed1i li\u00ean h\u1ec7 v\u1edbi meme marketing v\u00e0 viral content<\/strong><\/h1>\n\n\n\n<p>N\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o l\u00e0 qu\u00e1 tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng s\u1eed d\u1ee5ng m\u1ed9t n\u1ed9i dung ban \u0111\u1ea7u v\u00e0 t\u00e1i t\u1ea1o n\u00f3 th\u00e0nh phi\u00ean b\u1ea3n m\u1edbi d\u1ef1a tr\u00ean g\u00f3c nh\u00ecn, tr\u1ea3i nghi\u1ec7m ho\u1eb7c b\u1ed1i c\u1ea3nh ri\u00eang.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t c\u00e2u tho\u1ea1i trong qu\u1ea3ng c\u00e1o. Sau \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng c\u00e2u tho\u1ea1i \u0111\u00f3 \u0111\u1ec3 l\u00e0m video, b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i, meme, parody ho\u1eb7c \u00e1p d\u1ee5ng v\u00e0o nh\u1eefng t\u00ecnh hu\u1ed1ng \u0111\u1eddi th\u01b0\u1eddng. L\u00fac n\u00e0y, n\u1ed9i dung kh\u00f4ng c\u00f2n thu\u1ed9c ho\u00e0n to\u00e0n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u1ed9ng \u0111\u1ed3ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng \u0111i\u1ec7p.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1-1024x576.jpg\" alt=\"\" class=\"wp-image-16336\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1-1024x576.jpg 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1-300x169.jpg 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1-768x432.jpg 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1-1536x864.jpg 1536w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br>N\u1ed9i dung viral \u0111\u01b0\u1ee3c lan truy\u1ec1n v\u00e0 t\u00e1i s\u00e1ng t\u1ea1o r\u1ed9ng r\u00e3i gi\u1eefa c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t n\u1ed9i dung viral th\u00f4ng th\u01b0\u1eddng v\u00e0 n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o n\u1eb1m \u1edf v\u00f2ng \u0111\u1eddi c\u1ee7a n\u1ed9i dung. M\u1ed9t video qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u1ea1t h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem trong v\u00e0i ng\u00e0y, nh\u01b0ng sau \u0111\u00f3 nhanh ch\u00f3ng bi\u1ebfn m\u1ea5t kh\u1ecfi s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c t\u00e1i s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i th\u00f4ng qua:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video remake t\u1eeb creator<\/li>\n\n\n\n<li>Meme t\u1eeb c\u1ed9ng \u0111\u1ed3ng<\/li>\n\n\n\n<li>Reaction content<\/li>\n\n\n\n<li>N\u1ed9i dung g\u1eafn v\u1edbi nhi\u1ec1u b\u1ed1i c\u1ea3nh kh\u00e1c nhau<\/li>\n<\/ul>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c: Content viral gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y. Trong khi <strong>n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o <\/strong>gi\u00fap th\u01b0\u01a1ng hi\u1ec7u <strong>ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn <\/strong>v\u00e0 <strong>\u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y r\u1ed9ng r\u00e3i h\u01a1n.<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>3. V\u00ec sao n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o tr\u1edf th\u00e0nh xu h\u01b0\u1edbng marketing n\u0103m 2026?<\/strong><\/h1>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o \u0111\u1ebfn t\u1eeb s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t khi social media tr\u1edf th\u00e0nh n\u01a1i kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o xu h\u01b0\u1edbng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.1. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ec9 ti\u00eau th\u1ee5 n\u1ed9i dung m\u00e0 mu\u1ed1n tham gia t\u1ea1o n\u1ed9i dung<\/strong><\/h2>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a TikTok, Instagram Reels v\u00e0 YouTube Shorts \u0111\u00e3 khi\u1ebfn vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n bao gi\u1edd h\u1ebft. Ng\u00e0y nay, m\u1ed9t ng\u01b0\u1eddi d\u00f9ng b\u00ecnh th\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o video, tham gia trend ho\u1eb7c bi\u1ebfn \u0111\u1ed5i m\u1ed9t n\u1ed9i dung ph\u1ed5 bi\u1ebfn th\u00e0nh phi\u00ean b\u1ea3n c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>Theo<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" rel=\"nofollow noopener\" target=\"_blank\"> <strong><em>HubSpot State of Marketing Report<\/em><\/strong><\/a><strong> 2026<\/strong>, short-form video ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ecbnh d\u1ea1ng marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u1edbi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>48,6% marketer <\/strong>\u0111\u00e1nh gi\u00e1 short-form video l\u00e0 \u0111\u1ecbnh d\u1ea1ng t\u1ea1o ROI cao nh\u1ea5t.<\/li>\n\n\n\n<li><strong>24% marketer <\/strong>\u0111\u00e1nh gi\u00e1 UGC (User Generated Content) l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ecbnh d\u1ea1ng mang l\u1ea1i ROI t\u1ed1t.<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"650\" height=\"374\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-36.png\" alt=\"\" class=\"wp-image-16316\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-36.png 650w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-36-300x173.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung, m\u00e0 c\u00f2n c\u1ea7n t\u1ea1o ra nh\u1eefng n\u1ed9i dung \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng mu\u1ed1n tham gia t\u00e1i t\u1ea1o l\u1ea1i n\u1ed9i dung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.2. Gen Z \u0111ang bi\u1ebfn social media th\u00e0nh kh\u00f4ng gian \u0111\u1ed3ng s\u00e1ng t\u1ea1o<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u00fd do meme marketing v\u00e0 <strong>n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o<\/strong> ph\u00e1t tri\u1ec3n m\u1ea1nh l\u00e0 v\u00ec Gen Z kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n xem \u0111\u00e2y l\u00e0 n\u01a1i kh\u00e1m ph\u00e1 xu h\u01b0\u1edbng, k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng v\u00e0 tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/www.gwi.com\/hubfs\/GWI-Connecting-the-dots-2026.pdf\" rel=\"nofollow noopener\" target=\"_blank\"><em>GWI Connecting the Dots 2026<\/em><\/a>, khi s\u1eed d\u1ee5ng social media, Gen Z c\u00f3 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt h\u01a1n c\u00e1c nh\u00f3m tu\u1ed5i kh\u00e1c \u1edf nh\u1eefng h\u00e0nh vi li\u00ean quan \u0111\u1ebfn kh\u00e1m ph\u00e1 v\u00e0 t\u01b0\u01a1ng t\u00e1c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>32% Gen Z s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i <\/strong>\u0111\u1ec3 t\u00ecm ki\u1ebfm n\u1ed9i dung nh\u01b0 b\u00e0i vi\u1ebft, video ho\u1eb7c meme.<\/li>\n\n\n\n<li><strong>31% Gen Z s\u1eed d\u1ee5ng social media <\/strong>\u0111\u1ec3 theo d\u00f5i nh\u1eefng g\u00ec \u0111ang th\u1ecbnh h\u00e0nh ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng quan t\u00e2m.<\/li>\n\n\n\n<li><strong>24% Gen Z theo d\u00f5i <\/strong>celebrity ho\u1eb7c influencer tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i.<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-35-1024x628.png\" alt=\"\" class=\"wp-image-16314\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-35-1024x628.png 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-35-300x184.png 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-35-768x471.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-35.png 1132w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: GWI Connecting the Dots<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Nh\u1eefng h\u00e0nh vi n\u00e0y cho th\u1ea5y social media kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 n\u01a1i ti\u1ebfp nh\u1eadn n\u1ed9i dung, m\u00e0 tr\u1edf th\u00e0nh m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh lan truy\u1ec1n v\u00e0 bi\u1ebfn \u0111\u1ed5i n\u1ed9i dung. M\u1ed9t meme, c\u00e2u tho\u1ea1i ho\u1eb7c format video c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng s\u1eed d\u1ee5ng l\u1ea1i trong nhi\u1ec1u b\u1ed1i c\u1ea3nh kh\u00e1c nhau.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t t\u00e2m l\u00fd, h\u00e0nh vi n\u00e0y li\u00ean quan \u0111\u1ebfn <strong>social currency<\/strong>, ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb n\u1ed9i dung kh\u00f4ng ch\u1ec9 v\u00ec n\u00f3 th\u00fa v\u1ecb, m\u00e0 c\u00f2n v\u00ec n\u00f3 gi\u00fap h\u1ecd th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, s\u1ef1 hi\u1ec3u bi\u1ebft ho\u1eb7c s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t nh\u00f3m c\u1ed9ng \u0111\u1ed3ng nh\u1ea5t \u0111\u1ecbnh. Khi t\u1ef1 t\u1ea1o phi\u00ean b\u1ea3n ri\u00eang t\u1eeb m\u1ed9t meme ho\u1eb7c format ph\u1ed5 bi\u1ebfn, h\u1ecd kh\u00f4ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u; h\u1ecd \u0111ang tham gia v\u00e0o m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n chung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.3. Khi AI khi\u1ebfn content d\u1ec5 s\u1ea3n xu\u1ea5t h\u01a1n, t\u00ednh ch\u00e2n th\u1eadt tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/h2>\n\n\n\n<p>N\u0103m 2026, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung h\u01a1n nh\u1edd s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI. Tuy nhi\u00ean, s\u1ed1 l\u01b0\u1ee3ng n\u1ed9i dung t\u0103ng l\u00ean c\u0169ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean kh\u00f3 t\u00ednh h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn th\u1ee9 h\u1ecd quan t\u00e2m.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/sproutsocial.com\/insights\/stats\/page\/4\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>Sprout Social Q3 2025 Pulse Survey<\/em><\/a>,<strong> 55% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i <\/strong>cho bi\u1ebft h\u1ecd tin t\u01b0\u1edfng h\u01a1n v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft xu\u1ea5t b\u1ea3n n\u1ed9i dung do con ng\u01b0\u1eddi t\u1ea1o ra (human-generated content). \u0110i\u1ec1u n\u00e0y t\u1ea1o l\u1ee3i th\u1ebf cho n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o, khi c\u1ed9ng \u0111\u1ed3ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"379\" height=\"364\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-34.png\" alt=\"\" class=\"wp-image-16312\" style=\"width:1065px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-34.png 379w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-34-300x288.png 300w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: Sproutsocial<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u n\u00e0y t\u1ea1o l\u1ee3i th\u1ebf cho n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o, b\u1edfi gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 kh\u00f4ng n\u1eb1m \u1edf \u0111\u1ed9 ho\u00e0n h\u1ea3o c\u1ee7a n\u1ed9i dung g\u1ed1c, m\u00e0 n\u1eb1m \u1edf c\u00e1ch c\u1ed9ng \u0111\u1ed3ng ph\u1ea3n \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n n\u00f3. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t video t\u1ed1t, nh\u01b0ng c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 t\u1ea1o ra h\u00e0ng tr\u0103m phi\u00ean b\u1ea3n khi\u1ebfn c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>4. Case study \u0110i\u1ec7n M\u00e1y Xanh&nbsp;<\/strong><\/h1>\n\n\n\n<p>N\u0103m 2016, \u0110i\u1ec7n M\u00e1y Xanh ra m\u1eaft chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh \u1ea3nh nh\u1eefng nh\u00e2n v\u1eadt m\u00e0u xanh n\u1ed5i b\u1eadt c\u00f9ng giai \u0111i\u1ec7u l\u1eb7p l\u1ea1i: <strong>\u201cB\u1ea1n mu\u1ed1n mua TV? \u0110\u1ebfn \u0110i\u1ec7n M\u00e1y Xanh\u2026\u201d<\/strong><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-38-1024x641.png\" alt=\"\" class=\"wp-image-16322\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-38-1024x641.png 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-38-300x188.png 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-38-768x481.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-38-1536x962.png 1536w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-38.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br>Ngay sau khi xu\u1ea5t hi\u1ec7n, qu\u1ea3ng c\u00e1o nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u00ecnh \u1ea3nh nh\u00e2n v\u1eadt m\u00e0u xanh, giai \u0111i\u1ec7u \u0111\u1eb7c tr\u01b0ng v\u00e0 phong c\u00e1ch th\u1ec3 hi\u1ec7n kh\u00e1c bi\u1ec7t xu\u1ea5t hi\u1ec7n trong h\u00e0ng lo\u1ea1t video parody, meme v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng bi\u1ebfn \u0111\u1ed5i l\u1ea1i. Tuy nhi\u00ean, \u0111i\u1ec3m th\u00e0nh c\u00f4ng l\u1edbn nh\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c t\u1ea1o ra m\u1ed9t n\u1ed9i dung viral, m\u00e0 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng bi\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 viral \u0111\u00f3 th\u00e0nh t\u00e0i s\u1ea3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Trong ng\u00e0nh \u0111i\u1ec7n m\u00e1y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c ghi nh\u1edb to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m hay th\u00f4ng tin chi ti\u1ebft c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00e0o \u0111\u00f3, khi ph\u00e1t sinh nhu c\u1ea7u nh\u01b0 mua t\u1ee7 l\u1ea1nh, m\u00e1y gi\u1eb7t, TV ho\u1eb7c thi\u1ebft b\u1ecb gia d\u1ee5ng, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean trong t\u00e2m tr\u00ed s\u1ebd c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf h\u01a1n trong qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"332\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-37.png\" alt=\"\" class=\"wp-image-16320\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-37.png 600w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-37-300x166.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><br>Chi\u1ebfn d\u1ecbch c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh \u0111\u00e3 t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft m\u1ea1nh gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00f3m nhu c\u1ea7u \u0111i\u1ec7n m\u00e1y th\u00f4ng qua nh\u1eefng y\u1ebfu t\u1ed1 r\u1ea5t \u0111\u01a1n gi\u1ea3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e0u xanh \u0111\u1eb7c tr\u01b0ng d\u1ec5 nh\u1eadn di\u1ec7n.<\/li>\n\n\n\n<li>Giai \u0111i\u1ec7u l\u1eb7p l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng ghi nh\u1edb cao.<\/li>\n\n\n\n<li>H\u00ecnh \u1ea3nh kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o \u0111i\u1ec7n m\u00e1y truy\u1ec1n th\u1ed1ng.<\/li>\n<\/ul>\n\n\n\n<p>Sau chi\u1ebfn d\u1ecbch, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngh\u0129 \u0111\u1ebfn vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m gia d\u1ee5ng nh\u01b0 m\u00e1y gi\u1eb7t, t\u1ee7 l\u1ea1nh, TV\u2026, h\u00ecnh \u1ea3nh \u0111\u1eb7c tr\u01b0ng c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng li\u00ean t\u01b0\u1edfng m\u1ea1nh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.\u0110\u00e2y ch\u00ednh l\u00e0 vai tr\u00f2 c\u1ee7a <strong>memory hook<\/strong> trong marketing: t\u1ea1o ra m\u1ed9t t\u00edn hi\u1ec7u \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 k\u1ebft n\u1ed1i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u0110i\u1ec7n M\u00e1y Xanh l\u00e0 v\u00ed d\u1ee5 cho nguy\u00ean t\u1eafc brand building m\u00e0 <a href=\"https:\/\/business.google.com\/en-all\/think\/search-and-video\/brand-building-tips-from-5-experts\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>Think with Google<\/em><\/a> \u0111\u1ec1 c\u1eadp: s\u1eed d\u1ee5ng video storytelling \u0111\u1ec3 t\u1ea1o memory structure v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u00e0i h\u1ecdc marketing t\u1eeb \u0110i\u1ec7n M\u00e1y Xanh&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Viral element v\u00e0 brand element \u0111\u01b0\u1ee3c g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t th\u00e1ch th\u1ee9c c\u1ee7a meme marketing l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1edb n\u1ed9i dung viral nh\u01b0ng qu\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u00eda sau. \u0110i\u1ec7n M\u00e1y Xanh th\u00e0nh c\u00f4ng v\u00ec c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o viral nh\u01b0 m\u00e0u xanh, giai \u0111i\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh nh\u00e2n v\u1eadt c\u0169ng ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, m\u1ed7i phi\u00ean b\u1ea3n parody hay n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o t\u1eeb c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec1u ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1<strong> brand association.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. N\u1ed9i dung \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng d\u1ec5 d\u00e0ng tham gia<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec7n M\u00e1y Xanh t\u1ea1o ra m\u1ed9t format d\u1ec5 ghi nh\u1edb v\u00e0 \u0111\u1ed9c nh\u1ea5t v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 l\u1eb7p l\u1ea1i r\u00f5 r\u00e0ng: m\u00e0u xanh g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, giai \u0111i\u1ec7u g\u1eafn v\u1edbi qu\u1ea3ng c\u00e1o, h\u00ecnh \u1ea3nh g\u1eafn v\u1edbi s\u1ea3n ph\u1ea9m \u0111i\u1ec7n m\u00e1y. Nh\u1edd s\u1ef1 \u0111\u01a1n gi\u1ea3n n\u00e0y, c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o phi\u00ean b\u1ea3n m\u1edbi m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>5. Case study Laura Coffee<\/strong><\/h1>\n\n\n\n<p>Laura Coffee l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, n\u1ec1n t\u1ea3ng c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y kh\u00e1c khi ng\u00e0y nay Tiktok ch\u00fa tr\u1ecdng vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o n\u1ed9i dung h\u01a1n ch\u1ec9 xem v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1ch x\u00e2y d\u1ef1ng n\u1ed9i dung g\u1ea7n v\u1edbi v\u0103n h\u00f3a m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o ra nh\u1eefng y\u1ebfu t\u1ed1 d\u1ec5 ghi nh\u1edb nh\u01b0 c\u00e2u tho\u1ea1i<strong> \u201cLaura coffee c\u1ee7a ch\u1ecb Nh\u1eadt Kim Anh v\u1edbi 2 v\u1ecb l\u00e0 n\u1ea5m linh chi v\u00e0 \u0111\u00f4ng tr\u00f9ng h\u1ea1 th\u1ea3o\u2026\u201d<\/strong>, t\u00ecnh hu\u1ed1ng v\u00e0 phong c\u00e1ch th\u1ec3 hi\u1ec7n ri\u00eang bi\u1ec7t. Sau \u0111\u00f3, c\u1ed9ng \u0111\u1ed3ng ti\u1ebfp t\u1ee5c t\u1ea1o ra nhi\u1ec1u phi\u00ean b\u1ea3n n\u1ed9i dung kh\u00e1c nhau d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-40-1024x731.png\" alt=\"\" class=\"wp-image-16330\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-40-1024x731.png 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-40-300x214.png 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-40-768x548.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-40.png 1161w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c b\u00e0i \u0111\u0103ng v\u1ec1 Laura coffee \u0111\u01b0\u1ee3c lan truy\u1ec1n nhanh v\u00e0 viral tr\u00ean Tiktok<br><em>Ngu\u1ed3n: Tiktok<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>S\u1ef1 lan truy\u1ec1n c\u1ee7a chi\u1ebfn d\u1ecbch cho th\u1ea5y m\u1ed9t insight quan tr\u1ecdng: ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 xem n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra, m\u00e0 h\u1ecd s\u1eb5n s\u00e0ng tham gia s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i l\u1ea1i n\u1ed9i dung \u0111\u00f3.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, Laura Coffee c\u0169ng \u0111\u1eb7t ra m\u1ed9t b\u00e0i to\u00e1n ph\u1ed5 bi\u1ebfn trong meme marketing: <strong>viral ch\u01b0a ch\u1eafc \u0111\u1ed3ng ngh\u0129a v\u1edbi <\/strong><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/341761-brand-association-vai-tro-cua-lien-tuong-thuong-hieu-trong-moi-quyet-dinh-tieu-dung\" rel=\"nofollow noopener\" target=\"_blank\"><strong>brand association<\/strong><\/a>.<\/p>\n\n\n\n<p>Theo ph\u00e2n t\u00edch t\u1eeb<em> <\/em><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/laura-coffee-va-bai-toan-meme-marketing-vi-sao-nguoi-dung-nho-cau-thoai-hon-usp-san-pham\" rel=\"nofollow noopener\" target=\"_blank\"><em>Brands Vietnam<\/em><\/a>, \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Laura Coffee l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ghi nh\u1edb nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e2u tho\u1ea1i v\u00e0 y\u1ebfu t\u1ed1 gi\u1ea3i tr\u00ed c\u1ee7a chi\u1ebfn d\u1ecbch, trong khi li\u00ean k\u1ebft gi\u1eefa meme v\u00e0 USP s\u1ea3n ph\u1ea9m ch\u01b0a \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7ng c\u1ed1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u00e0i h\u1ecdc marketing t\u1eeb Laura Coffee<\/strong><\/h2>\n\n\n\n<p>Laura Coffee kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch kh\u00f4ng hi\u1ec7u qu\u1ea3. Ng\u01b0\u1ee3c l\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 k\u00edch th\u00edch c\u1ed9ng \u0111\u1ed3ng tham gia s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, case study n\u00e0y cho th\u1ea5y doanh nghi\u1ec7p c\u1ea7n ph\u00e2n bi\u1ec7t hai m\u1ee5c ti\u00eau kh\u00e1c nhau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. T\u1ea1o viral<\/strong><\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, chia s\u1ebb v\u00e0 tham gia v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng li\u00ean k\u1ebft s\u1ef1 ch\u00fa \u00fd \u0111\u00f3 v\u1edbi s\u1ea3n ph\u1ea9m, l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p. M\u1ed9t chi\u1ebfn d\u1ecbch meme marketing l\u00fd t\u01b0\u1edfng c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 hai y\u1ebfu t\u1ed1: ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n chia s\u1ebb n\u1ed9i dung, \u0111\u1ed3ng th\u1eddi v\u1eabn hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1024x576.jpg\" alt=\"\" class=\"wp-image-16338\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1024x576.jpg 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-300x169.jpg 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-768x432.jpg 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-1536x864.jpg 1536w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>6. So s\u00e1nh case study \u0110i\u1ec7n M\u00e1y Xanh v\u00e0 Laura Coffee<\/strong><\/h1>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>\u0110i\u1ec7n M\u00e1y Xanh<\/strong><\/td><td><strong>Laura Coffee<\/strong><\/td><\/tr><tr><td>\u0110i\u1ec3m t\u1ea1o viral<\/td><td>H\u00ecnh \u1ea3nh, \u00e2m thanh, m\u00e0u s\u1eafc v\u00e0 th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n c\u00f9ng nhau<\/td><td>C\u00e2u tho\u1ea1i v\u00e0 y\u1ebfu t\u1ed1 gi\u1ea3i tr\u00ed tr\u1edf th\u00e0nh \u0111i\u1ec3m thu h\u00fat ch\u00ednh<\/td><\/tr><tr><td>Gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o<\/td><td>C\u00e1c phi\u00ean b\u1ea3n c\u1ed9ng \u0111\u1ed3ng ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/td><td>C\u00e1c phi\u00ean b\u1ea3n c\u1ed9ng \u0111\u1ed3ng gi\u00fap m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 v\u00e0 t\u1ea1o cu\u1ed9c tr\u00f2 chuy\u1ec7n<\/td><\/tr><tr><td>Th\u00e1ch th\u1ee9c marketing<\/td><td>Duy tr\u00ec s\u1ef1 m\u1edbi m\u1ebb sau khi viral<\/td><td>\u0110\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 viral \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi USP s\u1ea3n ph\u1ea9m<\/td><\/tr><tr><td>B\u00e0i h\u1ecdc<\/td><td>T\u1ea1o meme nh\u01b0ng ph\u1ea3i g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/td><td>T\u1ea1o viral nh\u01b0ng c\u1ea7n x\u00e2y d\u1ef1ng li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>7. Doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o nh\u01b0 th\u1ebf n\u00e0o trong 2026?<\/strong><\/h1>\n\n\n\n<p>T\u1eeb nh\u1eefng case study tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec3m chung c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch meme marketing th\u00e0nh c\u00f4ng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c t\u1ea1o ra m\u1ed9t n\u1ed9i dung \u201cg\u00e2y s\u1ed1c\u201d, m\u00e0 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u1ea1o ra <strong>content seed<\/strong>, nh\u1eefng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng digital hi\u1ec7n nay, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 b\u00ean duy nh\u1ea5t quy\u1ebft \u0111\u1ecbnh c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3. Ng\u01b0\u1eddi d\u00f9ng, creator v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 tham gia m\u1edf r\u1ed9ng th\u00f4ng \u0111i\u1ec7p th\u00f4ng qua c\u00e1c phi\u00ean b\u1ea3n n\u1ed9i dung kh\u00e1c nhau.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, thay v\u00ec ch\u1ec9 \u0111\u1eb7t c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<div style=\"\nborder-left:5px solid #2563EB;\npadding-left:20px;\nmargin:25px 0;\n\">\n\n<p style=\"\nfont-family:inherit;\nfont-size:24px;\nfont-weight:700;\nmargin-bottom:15px;\n\">\n\n\n<p>\nL\u00e0m sao \u0111\u1ec3 t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o viral?\n<\/p>\n\n<\/div>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o:<\/p>\n\n\n\n<div style=\"\nborder-left:5px solid #2563EB;\npadding-left:20px;\nmargin:25px 0;\n\">\n\n<p style=\"\nfont-family:inherit;\nfont-size:24px;\nfont-weight:700;\nmargin-bottom:15px;\n\">\n\n\n<p>\nL\u00e0m sao \u0111\u1ec3 t\u1ea1o m\u1ed9t n\u1ed9i dung khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c th\u1ea5y \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n h\u1ecd trong \u0111\u00f3?\n<\/p>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7.1. Thi\u1ebft k\u1ebf n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i n\u1ed9i dung n\u00e0o c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t xem c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o. M\u1ed9t n\u1ed9i dung c\u00f3 ti\u1ec1m n\u0103ng lan truy\u1ec1n th\u01b0\u1eddng c\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y\u1ebfu t\u1ed1 d\u1ec5 nh\u1eadn di\u1ec7n nh\u01b0 c\u00e2u n\u00f3i, h\u00ecnh \u1ea3nh, \u00e2m thanh ho\u1eb7c format ri\u00eang.<\/li>\n\n\n\n<li>Kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u00e0o.<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong nhi\u1ec1u b\u1ed1i c\u1ea3nh kh\u00e1c nhau.<\/li>\n<\/ul>\n\n\n\n<p><em>V\u00ed d\u1ee5: <\/em>th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 th\u1ec3 t\u1ea1o format ph\u1ed1i \u0111\u1ed3 \u0111\u1ec3 creator bi\u1ebfn \u0111\u1ed5i theo phong c\u00e1ch ri\u00eang; th\u01b0\u01a1ng hi\u1ec7u t\u00e0i ch\u00ednh\/c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c t\u00ecnh hu\u1ed1ng \u0111\u1eddi th\u01b0\u1eddng thay v\u00ec ch\u1ec9 gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng.<\/p>\n\n\n\n<p>\u0110i\u1ec3m quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ea1o n\u1ed9i dung \u0111\u1ec3 xem, m\u00e0 t\u1ea1o ra m\u1ed9t \u201ctrend\u201d \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng c\u00f9ng tham gia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7.2. K\u1ebft n\u1ed1i viral content v\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi tri\u1ec3n khai meme marketing l\u00e0 ch\u1ec9 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qua l\u01b0\u1ee3t xem ho\u1eb7c m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o ba y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<p><strong>Attention \u2192 Association \u2192 Action<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attention:<\/strong> Thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1eb1ng n\u1ed9i dung h\u1ea5p d\u1eabn.<\/li>\n\n\n\n<li><strong>Association:<\/strong> Gi\u00fap ng\u01b0\u1eddi d\u00f9ng li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Action:<\/strong> Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng nh\u01b0 t\u00ecm hi\u1ec3u, \u0111\u0103ng k\u00fd ho\u1eb7c mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec7n M\u00e1y Xanh th\u00e0nh c\u00f4ng v\u00ec y\u1ebfu t\u1ed1 viral g\u1eafn li\u1ec1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, trong khi Laura Coffee cho th\u1ea5y doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa meme v\u00e0 USP s\u1ea3n ph\u1ea9m. M\u1ed9t n\u1ed9i dung c\u00f3 th\u1ec3 t\u1ea1o ra h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, nh\u01b0ng ch\u1ec9 t\u1ea1o gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n khi gi\u00fap kh\u00e1ch h\u00e0ng<strong> nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00e0nh \u0111\u1ed9ng<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7.3. T\u1eadn d\u1ee5ng creator v\u00e0 publisher nh\u01b0 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng s\u00e1ng t\u1ea1o<\/strong><\/h2>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a creator economy \u0111\u00e3 v\u00e0 \u0111ang thay \u0111\u1ed5i vai tr\u00f2 c\u1ee7a influencer v\u00e0 publisher trong marketing. M\u1ed7i creator v\u00e0 publisher s\u1edf h\u1eefu m\u1ed9t c\u1ed9ng \u0111\u1ed3ng v\u1edbi m\u1ed1i quan t\u00e2m kh\u00e1c nhau, v\u00ec v\u1eady h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u chuy\u1ec3n h\u00f3a th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m th\u00e0nh nh\u1eefng n\u1ed9i dung g\u1ea7n g\u0169i v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb B\u00e1o c\u00e1o Influencer Marketing To\u00e0n c\u1ea7u 2026 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean<a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-influencer-marketing-toan-cau-2026-7-xu-huong-quan-trong-marketer-can-biet\" rel=\"nofollow noopener\" target=\"_blank\"> <em>Brands Vietnam<\/em><\/a> ch\u1ec9 ra r\u1eb1ng: C\u00f3 \u0111\u1ebfn<strong> 72,2% doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn t\u0103ng ng\u00e2n s\u00e1ch cho Influencer Marketing l\u00ean h\u01a1n 50%<\/strong>. Cho th\u1ea5y doanh nghi\u1ec7p hi\u1ec7n nay t\u1eadp trung ngu\u1ed3n l\u1ef1c r\u1ea5t l\u1edbn cho c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-2-1024x576.jpg\" alt=\"\" class=\"wp-image-16340\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-2-1024x576.jpg 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-2-300x169.jpg 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-2-768x432.jpg 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-2-1536x864.jpg 1536w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/noi-dung-tai-sang-tao-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br>Publisher gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o gi\u00fap m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 m\u00e0 v\u1eabn duy tr\u00ec s\u1ef1 t\u1ef1 nhi\u00ean trong c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng tin. Publisher gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n theo c\u00e1c h\u01b0\u1edbng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung review.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng theo niche.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi chuy\u1ec3n h\u00f3a th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u00e0nh c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h1>\n\n\n\n<p>Meme marketing kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt b\u1eaft trend \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd trong ng\u1eafn h\u1ea1n. Gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o n\u1eb1m \u1edf kh\u1ea3 n\u0103ng bi\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1eeb ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng tin th\u00e0nh ng\u01b0\u1eddi tham gia x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, viral ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u; doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng lan truy\u1ec1n v\u1eabn g\u1eafn k\u1ebft v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Khi creator economy v\u00e0 Affiliate Marketing ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 k\u1ebft h\u1ee3p c\u00f9ng publisher, KOC v\u00e0 creator nh\u1eb1m t\u1ea1o ra nh\u1eefng n\u1ed9i dung g\u1ea7n g\u0169i v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. Khi c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng ch\u1ec9 chia s\u1ebb s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n tham gia k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m, n\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7, t\u0103ng ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p><strong>XEM TH\u00caM: <a href=\"https:\/\/rentracks.com.vn\/xu-huong-newsletter-2026-cho-marketer\/\">Xu h\u01b0\u1edbng newsletter 2026: 5 thay \u0111\u1ed5i quan tr\u1ecdng marketer c\u1ea7n bi\u1ebft<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec7n nay c\u00f3 h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem ch\u01b0a ch\u1eafc t\u1ea1o ra gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n n\u1ebfu ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 xem r\u1ed3i l\u01b0\u1edbt&hellip;&nbsp;<a href=\"https:\/\/rentracks.com.vn\/en\/noi-dung-tai-sang-tao-va-meme-marketing-2026\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">N\u1ed9i dung t\u00e1i s\u00e1ng t\u1ea1o: B\u00ed quy\u1ebft \u0111\u1eb1ng sau nh\u1eefng chi\u1ebfn d\u1ecbch Meme Marketing viral 2026<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":16332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-16311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/16311"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=16311"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/16311\/revisions"}],"predecessor-version":[{"id":16369,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/16311\/revisions\/16369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/16332"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=16311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=16311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=16311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}