{"id":16281,"date":"2026-08-12T10:30:00","date_gmt":"2026-08-12T03:30:00","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=16281"},"modified":"2026-08-12T09:25:24","modified_gmt":"2026-08-12T02:25:24","slug":"xu-huong-newsletter-2026-cho-marketer","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/xu-huong-newsletter-2026-cho-marketer\/","title":{"rendered":"Xu h\u01b0\u1edbng newsletter 2026: 5 thay \u0111\u1ed5i quan tr\u1ecdng marketer c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p>Trong nhi\u1ec1u n\u0103m nay, newsletter th\u01b0\u1eddng b\u1ecb xem l\u00e0 m\u1ed9t k\u00eanh marketing truy\u1ec1n th\u1ed1ng khi ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian cho m\u1ea1ng x\u00e3 h\u1ed9i, n\u1ec1n t\u1ea3ng video ng\u1eafn v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI. Tuy nhi\u00ean, th\u1ef1c t\u1ebf cho th\u1ea5y newsletter v\u1eabn \u0111ang gi\u1eef m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>Theo b\u00e1o c\u00e1o <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-newsletters\" rel=\"nofollow noopener\" target=\"_blank\"><em>The State of Newsletters<\/em><\/a> c\u1ee7a HubSpot, kh\u1ea3o s\u00e1t h\u01a1n 400 chuy\u00ean gia v\u1eadn h\u00e0nh newsletter cho th\u1ea5y b\u1ea3n tin \u0111i\u1ec7n t\u1eed \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI, c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, \u0111a d\u1ea1ng h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c m\u00f4 h\u00ecnh t\u1ea1o doanh thu m\u1edbi.<\/p>\n\n\n\n<p>Cho th\u1ea5y xu h\u01b0\u1edbng newsletter 2026 \u0111ang h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c n\u1ed9i dung gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>1. C\u00e1c xu h\u01b0\u1edbng newsletter 2026 m\u00e0 marketer kh\u00f4ng n\u00ean b\u1ecf qua<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.1. S\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a Newsletter sang c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n ph\u1ed1i m\u1edbi<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i n\u1ed5i b\u1eadt nh\u1ea5t trong xu h\u01b0\u1edbng newsletter 2026 l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh email truy\u1ec1n th\u1ed1ng sang chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, newsletter th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. Tuy nhi\u00ean, khi h\u00e0nh vi ti\u1ebfp nh\u1eadn th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i, doanh nghi\u1ec7p c\u0169ng b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng c\u00e1ch xu\u1ea5t b\u1ea3n v\u00e0 ph\u00e2n ph\u1ed1i newsletter.<\/p>\n\n\n\n<p>Ng\u00e0y nay, m\u1ed9t newsletter c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng th\u1eddi tr\u00ean nhi\u1ec1u k\u00eanh nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email<\/strong> \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00f3m \u0111\u1ed9c gi\u1ea3 trung th\u00e0nh.<\/li>\n\n\n\n<li><strong>Website ho\u1eb7c blog <\/strong>\u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm tr\u00ean Google.<\/li>\n\n\n\n<li><strong>LinkedIn, Substack<\/strong> ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi \u0111\u1ecdc m\u1edbi.<\/li>\n\n\n\n<li><strong>C\u1ed9ng \u0111\u1ed3ng\/forum, podcast<\/strong> ho\u1eb7c<strong> video <\/strong>\u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n\n\n\n<p>Theo <em>HubSpot<\/em>, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0<strong> Substack, Patreon <\/strong>v\u00e0<strong> LinkedIn <\/strong>\u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n trong vi\u1ec7c ph\u00e2n ph\u1ed1i newsletter b\u1edfi kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 n\u1ed9i dung t\u1ed1t h\u01a1n so v\u1edbi email truy\u1ec1n th\u1ed1ng v\u00e0 c\u0169ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c s\u1ea3n xu\u1ea5t n\u1ed9i dung.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do v\u00ec sao v\u1edbi xu h\u01b0\u1edbng newsletter 2026 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n newsletter tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng ghi nh\u1eadn trung b\u00ecnh <strong>500-1.000 l\u01b0\u1ee3t xem v\u00e0 t\u01b0\u01a1ng t\u00e1c<\/strong> cho m\u1ed7i b\u00e0i \u0111\u0103ng, cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi ph\u1ea1m vi ti\u1ebfp c\u1eadn gi\u1edbi h\u1ea1n trong h\u1ed9p th\u01b0 email.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/xu-huong-newsletter-2026-1024x576.jpg\" alt=\"\" class=\"wp-image-16307\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/xu-huong-newsletter-2026-1024x576.jpg 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/xu-huong-newsletter-2026-300x169.jpg 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/xu-huong-newsletter-2026-768x432.jpg 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/xu-huong-newsletter-2026-1536x864.jpg 1536w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/xu-huong-newsletter-2026.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>\u0110i\u1ec3m quan tr\u1ecdng c\u1ee7a xu h\u01b0\u1edbng newsletter 2026 n\u00e0y n\u1eb1m \u1edf vi\u1ec7c newsletter kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t n\u1ed9i dung ch\u1ec9 t\u1ed3n t\u1ea1i trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a b\u1ea1n. Khi newsletter \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean website ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng khai, n\u1ed9i dung c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u1ea1o gi\u00e1 tr\u1ecb th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 AI khai th\u00e1c \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketer n\u00ean l\u00e0m g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Thay v\u00ec xem newsletter ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 g\u1eedi email, b\u1ea1n n\u00ean xem \u0111\u00e2y l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n n\u1ed9i dung d\u00e0i h\u1ea1n. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c newsletter hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i nh\u01b0: ph\u00e2n t\u00edch xu h\u01b0\u1edbng ng\u00e0nh; chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n; case study; g\u00f3c nh\u00ecn t\u1eeb chuy\u00ean gia; ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c affiliate marketing, newsletter c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i gi\u1eefa advertiser v\u00e0 publisher. \u0110\u1eebng n\u00ean ch\u1ec9 th\u00f4ng b\u00e1o campaign m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng newsletter \u0111\u1ec3 chia s\u1ebb insight v\u1ec1 th\u1ecb tr\u01b0\u1eddng, h\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o website ri\u00eang, v\u1edbi xu h\u01b0\u1edbng newsletter 2026, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u00e2n ph\u1ed1i newsletter tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 LinkedIn ho\u1eb7c Substack. Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng ch\u1ec9 s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng s\u1eb5n c\u00f3 m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 c\u00e1c t\u00ednh n\u0103ng ph\u00e2n ph\u1ed1i n\u1ed9i dung v\u00e0 email, gi\u00fap newsletter d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-31-1024x640.png\" alt=\"\" class=\"wp-image-16298\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-31-1024x640.png 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-31-300x188.png 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-31-768x480.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-31.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Newsletter \u0111\u01b0\u1ee3c t\u1ea1o tr\u00ean LinkedIn<br><em>Ngu\u1ed3n: LinkedIn<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>1.2. AI v\u00e0 n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong xu h\u01b0\u1edbng newsletter 2026<\/strong><\/h2>\n\n\n\n<p>N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y c\u00e1 nh\u00e2n h\u00f3a newsletter ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c th\u00eam t\u00ean ng\u01b0\u1eddi nh\u1eadn trong email, th\u00ec hi\u1ec7n nay ng\u01b0\u1eddi d\u00f9ng k\u1ef3 v\u1ecdng nhi\u1ec1u h\u01a1n th\u1ebf. M\u1ed9t newsletter hi\u1ec7u qu\u1ea3 theo xu h\u01b0\u1edbng newsletter 2026 kh\u00f4ng ch\u1ec9 c\u1ea7n g\u1eedi \u0111\u00fang ng\u01b0\u1eddi m\u00e0 c\u00f2n ph\u1ea3i cung c\u1ea5p \u0111\u00fang n\u1ed9i dung v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do AI \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c newsletter marketing 2026. AI c\u00f3 th\u1ec3 gi\u00fap marketer hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed9c gi\u1ea3 th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch: h\u00e0nh vi \u0111\u1ecdc n\u1ed9i dung, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c, ch\u1ee7 \u0111\u1ec1 quan t\u00e2m v\u00e0 giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p h\u01a1n thay v\u00ec g\u1eedi c\u00f9ng m\u1ed9t n\u1ed9i dung cho to\u00e0n b\u1ed9 danh s\u00e1ch subscriber.<\/p>\n\n\n\n<p>Theo <em>HubSpot<\/em>, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111ang \u00e1p d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c c\u00e1 nh\u00e2n h\u00f3a newsletter kh\u00e1c nhau. Trong \u0111\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>34% s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng <\/strong>ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh.<\/li>\n\n\n\n<li><strong>31% l\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ec1 <\/strong>d\u1ef1a tr\u00ean nh\u00f3m ng\u01b0\u1eddi \u0111\u0103ng k\u00fd l\u1edbn nh\u1ea5t.<\/li>\n\n\n\n<li><strong>25% t\u1ed1i \u01b0u th\u1eddi gian<\/strong> g\u1eedi d\u1ef1a tr\u00ean th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-11-1024x543.jpeg\" alt=\"\" class=\"wp-image-16288\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-11-1024x543.jpeg 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-11-300x159.jpeg 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-11-768x407.jpeg 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-11.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Ngo\u00e0i ra, ch\u1ec9 <strong>7% ng\u01b0\u1eddi tham gia<\/strong> kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd ho\u00e0n to\u00e0n kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a newsletter, v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 nh\u00f3m c\u00f3 m\u1ee9c doanh thu<strong> trung b\u00ecnh th\u1ea5p nh\u1ea5t<\/strong>. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng newsletter \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau theo xu h\u01b0\u1edbng newsletter 2026 l\u1ea1i ghi nh\u1eadn m\u1ee9c doanh thu cao h\u01a1n \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 b\u1ed5 sung m\u00e0 \u0111ang tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n trong vi\u1ec7c x\u00e2y d\u1ef1ng newsletter hi\u1ec7u qu\u1ea3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-29-1024x589.png\" alt=\"\" class=\"wp-image-16294\" style=\"width:1154px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-29-1024x589.png 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-29-300x173.png 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-29-768x442.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-29.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c t\u1ed1i \u01b0u n\u1ed9i dung, AI c\u00f2n h\u1ed7 tr\u1ee3 marketer trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung theo xu h\u01b0\u1edbng newsletter 2026. Theo<em> HubSpot<\/em>, <strong>28% marketer<\/strong> hi\u1ec7n s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung newsletter, trong khi <strong>23% d\u1ef1 ki\u1ebfn<\/strong> s\u1ebd t\u00edch h\u1ee3p AI v\u00e0o chi\u1ebfn l\u01b0\u1ee3c trong v\u00f2ng 12 th\u00e1ng ti\u1ebfp theo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketer n\u00ean l\u00e0m g\u00ec?<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 d\u00f9ng AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung nhanh h\u01a1n, m\u00e0 c\u1ea7n t\u1eadn d\u1ee5ng AI \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed9c gi\u1ea3 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m. V\u1edbi publisher m\u1edbi, c\u00f3 th\u1ec3 nh\u1eadn h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch b\u1eaft \u0111\u1ea7u, ch\u1ecdn campaign ho\u1eb7c t\u1ed1i \u01b0u traffic, trong khi publisher gi\u00e0u kinh nghi\u1ec7m c\u00f3 th\u1ec3 khai th\u00e1c ph\u00e2n t\u00edch v\u1ec1 conversion, xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c scale.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi Advertiser, AI h\u1ed7 tr\u1ee3 cung c\u1ea5p insight th\u1ecb tr\u01b0\u1eddng, case study v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n. Khi newsletter \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng nh\u00f3m \u0111\u1ed9c gi\u1ea3, kh\u1ea3 n\u0103ng duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.3. Niche newsletter s\u1ebd t\u1ea1o l\u1ee3i th\u1ebf trong th\u1ecb tr\u01b0\u1eddng n\u1ed9i dung c\u1ea1nh tranh<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt kh\u00e1c trong xu h\u01b0\u1edbng newsletter 2026 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u1eefng newsletter t\u1eadp trung v\u00e0o m\u1ed9t ng\u00e1ch\/l\u0129nh v\u1ef1c ho\u1eb7c nh\u00f3m \u0111\u1ed9c gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Khi AI gi\u00fap vi\u1ec7c t\u1ea1o n\u1ed9i dung tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, s\u1ed1 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft chung chung tr\u00ean Internet c\u0169ng ng\u00e0y c\u00e0ng t\u0103ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng th\u00f4ng tin, m\u00e0 quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn nh\u1eefng n\u1ed9i dung c\u00f3 t\u00ednh chuy\u00ean m\u00f4n v\u00e0 h\u1eefu \u00edch th\u1ef1c t\u1ebf. M\u1ed9t newsletter v\u1ec1 \u201cmarketing\u201d hi\u1ec7n nay c\u00f3 th\u1ec3 ph\u1ea3i c\u1ea1nh tranh v\u1edbi h\u00e0ng tri\u1ec7u ngu\u1ed3n th\u00f4ng tin kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i m\u1ea1nh h\u01a1n v\u1edbi \u0111\u00fang nh\u00f3m \u0111\u1ed9c gi\u1ea3, newsletter n\u00ean t\u1eadp trung v\u00e0o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affiliate marketing<\/li>\n\n\n\n<li>Mobile app growth<\/li>\n\n\n\n<li>Fintech acquisition<\/li>\n\n\n\n<li>Publisher monetization<\/li>\n<\/ul>\n\n\n\n<p>L\u00fd do l\u00e0 v\u1edbi xu h\u01b0\u1edbng newsletter 2026, nh\u1eefng n\u1ed9i dung chuy\u00ean s\u00e2u th\u01b0\u1eddng gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 thay v\u00ec ch\u1ec9 cung c\u1ea5p th\u00f4ng tin t\u1ed5ng h\u1ee3p. Advertiser kh\u00f4ng c\u1ea7n \u0111\u1ecdc th\u00eam m\u1ed9t b\u00e0i vi\u1ebft v\u1ec1 \u201cxu h\u01b0\u1edbng digital marketing m\u1edbi nh\u1ea5t\u201d. \u0110i\u1ec1u h\u1ecd quan t\u00e2m c\u00f3 th\u1ec3 l\u00e0: k\u00eanh acquisition n\u00e0o \u0111ang c\u00f3 hi\u1ec7u qu\u1ea3; c\u00e1ch ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng traffic; t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng; ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u chi ph\u00ed marketing chi ti\u1ebft<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-32-819x1024.png\" alt=\"\" class=\"wp-image-16301\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-32-819x1024.png 819w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-32-240x300.png 240w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-32-768x960.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-32.png 1122w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p><br>T\u01b0\u01a1ng t\u1ef1, Publisher c\u0169ng c\u1ea7n nh\u1eefng n\u1ed9i dung mang t\u00ednh \u1ee9ng d\u1ee5ng cao, t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n nh\u01b0 c\u00e1ch l\u1ef1a ch\u1ecdn ng\u00e0nh h\u00e0ng ti\u1ec1m n\u0103ng, c\u1ea3i thi\u1ec7n conversion rate, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng traffic m\u1edbi v\u00e0 h\u1ecdc h\u1ecfi kinh nghi\u1ec7m scale chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketer n\u00ean l\u00e0m g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Thay v\u00ec c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng, xu h\u01b0\u1edbng newsletter 2026 ch\u1ec9 ra b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng newsletter xoay quanh nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. M\u1ed9t newsletter hi\u1ec7u qu\u1ea3 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c t\u1ea1o ra th\u1eadt nhi\u1ec1u n\u1ed9i dung, m\u00e0 \u1edf kh\u1ea3 n\u0103ng cung c\u1ea5p nh\u1eefng th\u00f4ng tin chuy\u00ean s\u00e2u, h\u1eefu \u00edch v\u00e0 tr\u1edf th\u00e0nh ngu\u1ed3n tham kh\u1ea3o \u0111\u00e1ng tin c\u1eady trong m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.4. Newsletter \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 hai chi\u1ec1u<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng newsletter 2026 l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u nh\u00ecn nh\u1eadn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. Tr\u01b0\u1edbc \u0111\u00e2y, subscriber th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem \u0111\u01a1n gi\u1ea3n l\u00e0 danh s\u00e1ch email \u0111\u1ec3 doanh nghi\u1ec7p g\u1eedi th\u00f4ng tin \u0111\u1ecbnh k\u1ef3. Tuy nhi\u00ean, khi ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 ngu\u1ed3n ti\u1ebfp nh\u1eadn n\u1ed9i dung, vi\u1ec7c ch\u1ec9 g\u1eedi th\u00f4ng tin m\u1ed9t chi\u1ec1u kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec s\u1ef1 quan t\u00e2m l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>Newsletter hi\u1ec7n nay \u0111ang chuy\u1ec3n sang m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u, n\u01a1i \u0111\u1ed9c gi\u1ea3 kh\u00f4ng ch\u1ec9 ti\u1ebfp nh\u1eadn n\u1ed9i dung m\u00e0 c\u00f2n tham gia \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn, chia s\u1ebb nhu c\u1ea7u v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p>Theo <em>HubSpot<\/em>, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111ang th\u1eed nghi\u1ec7m nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng t\u00e1c h\u01a1n trong newsletter nh\u01b0 kh\u1ea3o s\u00e1t, quiz, n\u1ed9i dung ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp ho\u1eb7c CTA \u0111\u1ed9ng nh\u1eb1m t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"347\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-26.png\" alt=\"\" class=\"wp-image-16282\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-26.png 698w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-26-300x149.png 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: Pinterest<\/em><\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-33-1024x536.png\" alt=\"\" class=\"wp-image-16300\" style=\"width:1154px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-33-1024x536.png 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-33-300x157.png 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-33-768x402.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-33.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Newsletter c\u00f3 ch\u1ee9a video<br><em>Ngu\u1ed3n: <\/em><a href=\"https:\/\/chamaileon.io\/resources\/how-to-use-video-content-in-your-email-marketing-campaigns\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>Chamaileon&nbsp;<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Nh\u1eefng h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c trong xu h\u01b0\u1edbng newsletter 2026 n\u00e0y gi\u00fap newsletter tr\u1edf th\u00e0nh nhi\u1ec1u h\u01a1n m\u1ed9t k\u00eanh truy\u1ec1n t\u1ea3i n\u1ed9i dung. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed9c gi\u1ea3 \u0111\u1ec3 hi\u1ec3u: ch\u1ee7 \u0111\u1ec1 \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 quan t\u00e2m, v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i, n\u1ed9i dung n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u00e2u h\u01a1n, hay nhu c\u1ea7u m\u1edbi n\u00e0o \u0111ang xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketer n\u00ean l\u00e0m g\u00ec?<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh d\u1ef1a nhi\u1ec1u v\u00e0o quan h\u1ec7 \u0111\u1ed1i t\u00e1c nh\u01b0 affiliate marketing, vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua newsletter c\u00e0ng c\u00f3 \u00fd ngh\u0129a. Khi \u0111\u1ed9c gi\u1ea3 c\u1ea3m th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 c\u00f3 c\u01a1 h\u1ed9i tham gia v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n, newsletter s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh x\u00e2y d\u1ef1ng l\u00f2ng tin h\u01a1n l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1. <\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5<\/em>: \u0111\u1eebng ch\u1ec9 g\u1eedi th\u00f4ng b\u00e1o v\u1ec1 campaign m\u1edbi, m\u1ed9t affiliate network c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n newsletter xoay quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 gi\u00fap publisher v\u00e0 advertiser c\u00f9ng ph\u00e1t tri\u1ec3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng traffic;<\/li>\n\n\n\n<li>Chia s\u1ebb kinh nghi\u1ec7m t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch;<\/li>\n\n\n\n<li>Ph\u1ecfng v\u1ea5n publisher th\u00e0nh c\u00f4ng;<\/li>\n\n\n\n<li>C\u1eadp nh\u1eadt thay \u0111\u1ed5i trong ng\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.5. Human voice tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t trong xu h\u01b0\u1edbng newsletter 2026<\/strong><\/h2>\n\n\n\n<p>AI \u0111ang gi\u00fap vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung tr\u1edf n\u00ean nhanh ch\u00f3ng h\u01a1n, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng t\u1ea1o ra m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn: khi ng\u00e0y c\u00e0ng nhi\u1ec1u n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1ef1 \u0111\u1ed9ng, \u0111i\u1ec1u g\u00ec khi\u1ebfn m\u1ed9t newsletter tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf <strong>g\u00f3c nh\u00ecn v\u00e0 tr\u1ea3i nghi\u1ec7m <\/strong>c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>Trong xu h\u01b0\u1edbng newsletter 2026, AI kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 vi\u1ebft n\u1ed9i dung m\u00e0 \u0111ang tham gia v\u00e0o nhi\u1ec1u b\u01b0\u1edbc trong quy tr\u00ecnh v\u1eadn h\u00e0nh newsletter, t\u1eeb nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec1, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 g\u1eedi. Tuy nhi\u00ean, kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung nhanh kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1ecdi newsletter \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 nhau.<\/p>\n\n\n\n<p><em>HubSpot<\/em> nh\u1eadn \u0111\u1ecbnh r\u1eb1ng khi n\u1ed9i dung do AI t\u1ea1o ra ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 c\u00e1 t\u00ednh, tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u00e0 storytelling s\u1ebd tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 d\u1ec5 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i h\u01a1n v\u1edbi \u0111\u1ed9c gi\u1ea3. \u0110i\u1ec1u n\u00e0y c\u0169ng l\u00fd gi\u1ea3i v\u00ec sao nh\u1eefng newsletter c\u00f3 ng\u01b0\u1eddi vi\u1ebft \u0111\u1ea1i di\u1ec7n ho\u1eb7c c\u00f3 gi\u1ecdng \u0111i\u1ec7u ri\u00eang ghi nh\u1eadn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh t\u1eeb <strong>5% \u0111\u1ebfn 25%<\/strong>, cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi newsletter mang \u201cgi\u1ecdng n\u00f3i\u201d c\u1ee7a doanh nghi\u1ec7p.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-28-1024x589.png\" alt=\"\" class=\"wp-image-16292\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-28-1024x589.png 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-28-300x173.png 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-28-768x442.png 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-28.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Nhi\u1ec1u newsletter \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e2n v\u1eadt ho\u1eb7c \u0111\u1ed9i ng\u0169 \u0111\u1ee9ng sau n\u1ed9i dung \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t c\u00e1i t\u00ean v\u00f4 danh m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ti\u1ebfng n\u00f3i c\u00f3 quan \u0111i\u1ec3m ri\u00eang.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, thay v\u00ec ch\u1ec9 chia s\u1ebb: \u201c5 xu h\u01b0\u1edbng newsletter 2026\u201d. M\u1ed9t newsletter c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng g\u00f3c nh\u00ecn: \u201c5 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng newsletter m\u00e0<strong> ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y sau khi theo d\u00f5i h\u00e0ng tr\u0103m chi\u1ebfn d\u1ecbch<\/strong> trong n\u0103m qua.\u201d S\u1ef1 kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf kinh nghi\u1ec7m th\u1ef1c t\u1ebf, d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 v\u00e0 c\u00e1ch di\u1ec5n gi\u1ea3i v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketer n\u00ean l\u00e0m g\u00ec?<\/strong><\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p AI v\u00e0 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi h\u01a1n vi\u1ec7c ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a. AI tuy c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3: t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng, t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 t\u1ed1i \u01b0u quy tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, con ng\u01b0\u1eddi v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c l\u1ef1a ch\u1ecdn g\u00f3c nh\u00ecn, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t newsletter th\u00e0nh c\u00f4ng trong n\u0103m 2026 l\u00e0 newsletter khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00f3c nh\u00ecn c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi \u0111\u1ecdc s\u1eb5n s\u00e0ng \u0111\u0103ng k\u00fd, th\u1eadm ch\u00ed tr\u1ea3 ti\u1ec1n cho nh\u1eefng n\u1ed9i dung v\u1edbi g\u00f3c nh\u00ecn \u0111\u1ed9c quy\u1ec1n, mang kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n thay v\u00ec nh\u1eefng th\u00f4ng tin \u0111\u1ea1i tr\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c nh\u1eefng trang blog kh\u00e1c.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-10-1024x499.jpeg\" alt=\"\" class=\"wp-image-16286\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-10-1024x499.jpeg 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-10-300x146.jpeg 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-10-768x374.jpeg 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-10.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">B\u1ea3n tin c\u1ee7a Shopify \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n b\u1edfi m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean bi\u1ec7t.<br><em>Ngu\u1ed3n: Shopify<\/em><\/figcaption><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>2. Newsletter marketing 2026 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 t\u1ea1o t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p<\/strong><\/h1>\n\n\n\n<p>Newsletter kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ho\u1eb7c g\u1eedi th\u00f4ng b\u00e1o \u0111\u1ecbnh k\u1ef3. Trong xu h\u01b0\u1edbng newsletter 2026, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang xem newsletter nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n marketing c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o lead v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh.<\/p>\n\n\n\n<p>Theo HubSpot, <strong>45% marketer<\/strong> k\u1ef3 v\u1ecdng l\u1ee3i nhu\u1eadn t\u1eeb newsletter s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3 trong n\u0103m ti\u1ebfp theo. C\u00e1c m\u00f4 h\u00ecnh t\u1ea1o doanh thu ph\u1ed5 bi\u1ebfn bao g\u1ed3m b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, subscription tr\u1ea3 ph\u00ed v\u00e0 t\u00e0i tr\u1ee3 n\u1ed9i dung. C\u1ee5 th\u1ec3, <strong>30% ng\u01b0\u1eddi tham gia <\/strong>kh\u1ea3o s\u00e1t ki\u1ebfm doanh thu th\u00f4ng qua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c g\u00f3i th\u00e0nh vi\u00ean \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 trong newsletter; <strong>16% \u0111\u1ebfn t\u1eeb \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed<\/strong> v\u00e0 <strong>16% t\u1eeb sponsorship<\/strong>.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-9-1024x589.jpeg\" alt=\"\" class=\"wp-image-16284\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-9-1024x589.jpeg 1024w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-9-300x173.jpeg 300w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-9-768x442.jpeg 768w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-9.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Tuy nhi\u00ean, v\u1edbi doanh nghi\u1ec7p B2B, gi\u00e1 tr\u1ecb c\u1ee7a newsletter kh\u00f4ng nh\u1ea5t thi\u1ebft n\u1eb1m \u1edf vi\u1ec7c thu ph\u00ed ng\u01b0\u1eddi \u0111\u1ecdc. Quan tr\u1ecdng h\u01a1n, newsletter c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh k\u00eanh x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c th\u00f4ng qua nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb chuy\u00ean m\u00f4n.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 xu h\u01b0\u1edbng newsletter 2026, doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o ba y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u00f3m \u0111\u1ed9c gi\u1ea3<\/strong><\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t newsletter d\u00e0nh cho advertiser s\u1ebd c\u1ea7n nh\u1eefng n\u1ed9i dung kh\u00e1c v\u1edbi newsletter d\u00e0nh cho publisher. Trong khi advertiser quan t\u00e2m \u0111\u1ebfn insight th\u1ecb tr\u01b0\u1eddng, hi\u1ec7u qu\u1ea3 acquisition ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng traffic, publisher l\u1ea1i c\u1ea7n nh\u1eefng th\u00f4ng tin v\u1ec1 campaign, chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1ch t\u1ed1i \u01b0u doanh thu.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng newsletter 2026 cho th\u1ea5y c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c kh\u00e1ch h\u00e0ng cu\u1ed1i, n\u1ed9i dung c\u0169ng c\u1ea7n t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd thay v\u00ec ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng tin s\u1ea3n ph\u1ea9m. Nh\u1eefng n\u1ed9i dung nh\u01b0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, m\u1eb9o h\u1eefu \u00edch, \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf s\u1ebd gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"869\" src=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-30.png\" alt=\"\" class=\"wp-image-16296\" style=\"width:1170px;height:auto\" srcset=\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-30.png 737w, https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/08\/image-30-254x300.png 254w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><figcaption class=\"wp-element-caption\">M\u1ed9t d\u1ea1ng Newsletter c\u1ee7a Advertising Vietnam<br><em>Ngu\u1ed3n: <\/em><a href=\"https:\/\/news.advertisingvietnam.com\/p\/newsletter27072026\" rel=\"nofollow noopener\" target=\"_blank\"><em>Advertising VN Newsletter<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n<\/strong> <strong>v\u1edbi xu h\u01b0\u1edbng newsletter 2026<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Thay v\u00ec ch\u1ec9 g\u1eedi th\u00f4ng b\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi, newsletter n\u00ean tr\u1edf th\u00e0nh n\u01a1i cung c\u1ea5p ki\u1ebfn th\u1ee9c, ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 chia s\u1ebb kinh nghi\u1ec7m th\u1ef1c t\u1ebf. Nh\u1eefng n\u1ed9i dung n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng m\u00e0 c\u00f2n k\u00e9o d\u00e0i v\u00f2ng \u0111\u1eddi c\u1ee7a newsletter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u1ebft h\u1ee3p AI nh\u01b0ng duy tr\u00ec y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/strong><\/li>\n<\/ul>\n\n\n\n<p>AI c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e2n t\u00edch d\u1eef li\u1ec7u, c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 t\u1ed1i \u01b0u quy tr\u00ecnh v\u1eadn h\u00e0nh. Tuy nhi\u00ean, s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a newsletter v\u1eabn n\u1eb1m \u1edf g\u00f3c nh\u00ecn, tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>K\u1ebft Lu\u1eadn:<\/strong><\/h1>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, xu h\u01b0\u1edbng newsletter 2026 kh\u00f4ng c\u00f2n xoay quanh vi\u1ec7c g\u1eedi nhi\u1ec1u email h\u01a1n, m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n cho t\u1eebng nh\u00f3m \u0111\u1ed9c gi\u1ea3. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI, c\u00e1 nh\u00e2n h\u00f3a, n\u1ed9i dung chuy\u00ean s\u00e2u v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng \u0111ang gi\u00fap newsletter tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh marketing b\u1ec1n v\u1eefng thay v\u00ec ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n t\u1ea3i th\u00f4ng tin.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c l\u0129nh v\u1ef1c B2B v\u00e0 affiliate marketing, newsletter m\u1edf ra c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, publisher v\u00e0 \u0111\u1ed1i t\u00e1c th\u00f4ng qua nh\u1eefng insight h\u1eefu \u00edch, n\u1ed9i dung chuy\u00ean m\u00f4n v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Trong b\u1ed1i c\u1ea3nh n\u1ed9i dung ng\u00e0y c\u00e0ng d\u1ec5 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng AI, l\u1ee3i th\u1ebf c\u1ea1nh tranh s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 \u0111\u1ed9c gi\u1ea3 v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng th\u00f4ng qua gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p><strong>XEM TH\u00caM: <a href=\"https:\/\/rentracks.com.vn\/thi-truong-affiliate-marketing-global-va-viet-nam\/\">Affiliate Marketing 2026: Global v\u00e0 Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng n\u00e0o?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong nhi\u1ec1u n\u0103m nay, newsletter th\u01b0\u1eddng b\u1ecb xem l\u00e0 m\u1ed9t k\u00eanh marketing truy\u1ec1n th\u1ed1ng khi ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian cho m\u1ea1ng&hellip;&nbsp;<a href=\"https:\/\/rentracks.com.vn\/en\/xu-huong-newsletter-2026-cho-marketer\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Xu h\u01b0\u1edbng newsletter 2026: 5 thay \u0111\u1ed5i quan tr\u1ecdng marketer c\u1ea7n bi\u1ebft<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-16281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/16281"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=16281"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/16281\/revisions"}],"predecessor-version":[{"id":16309,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/16281\/revisions\/16309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/16304"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=16281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=16281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=16281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}