{"id":15773,"date":"2026-07-07T10:00:00","date_gmt":"2026-07-07T03:00:00","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=15773"},"modified":"2026-07-07T09:48:14","modified_gmt":"2026-07-07T02:48:14","slug":"xu-huong-influencer-marketing-toan-cau-2026","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/xu-huong-influencer-marketing-toan-cau-2026\/","title":{"rendered":"Xu h\u01b0\u1edbng Influencer marketing to\u00e0n c\u1ea7u 2026 m\u00e0 marketer c\u1ea7n bi\u1ebft!"},"content":{"rendered":"\n

Ch\u1ec9 trong v\u00e0i n\u0103m, Influencer Marketing \u0111\u00e3 ho\u00e0n to\u00e0n thay \u0111\u1ed5i lu\u1eadt ch\u01a1i tr\u00ean th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng s\u1ed1. Vai tr\u00f2 c\u1ee7a c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o hi\u1ec7n nay \u0111\u00e3 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t: kh\u00f4ng c\u00f2n ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1ea1o \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u (awareness), h\u1ecd \u0111\u00e3 tr\u1ef1c ti\u1ebfp tham gia v\u00e0o kh\u00e2u b\u00e1n h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng. S\u1ef1 thay \u0111\u1ed5i c\u1ee7a thu\u1eadt to\u00e1n v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng trong n\u1eeda cu\u1ed1i n\u0103m 2026 \u0111\u00e3 bi\u1ebfn creator th\u00e0nh m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i t\u1ea1o doanh thu th\u1ef1c t\u1ebf, thay th\u1ebf cho m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n

S\u1ef1 tho\u00e1i tr\u00e0o c\u1ee7a h\u00ecnh th\u1ee9c n\u1ed9i dung t\u00e0i tr\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 Pay-for-post \u0111ang di\u1ec5n ra v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n bao gi\u1edd h\u1ebft. Thay v\u00e0o \u0111\u00f3, m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi m\u1edf ra, n\u01a1i gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf, t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o duy nh\u1ea5t. \u0110\u1ec3 kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau, c\u00e1c nh\u00e0 l\u00e0m ti\u1ebfp th\u1ecb c\u1ea7n th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i \u0111ang \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng influencer marketing trong giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch chuy\u00ean s\u00e2u d\u1ef1a tr\u00ean c\u00e1c b\u00e1o c\u00e1o chi\u1ebfn l\u01b0\u1ee3c m\u1edbi nh\u1ea5t, mang \u0111\u1ebfn c\u1ea9m nang th\u1ef1c chi\u1ebfn to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

1. S\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a m\u00f4 h\u00ecnh Pay-for-post v\u00e0 c\u01a1 ch\u1ebf “Kh\u00e1ng qu\u1ea3ng c\u00e1o” t\u1ef1 nhi\u00ean<\/strong><\/h1>\n\n\n\n

Nhi\u1ec1u n\u0103m qua, m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n theo b\u00e0i \u0111\u0103ng (Pay-for-post) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c th\u00f4ng d\u1ee5ng c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb. Th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed c\u1ed1 \u0111\u1ecbnh cho ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 h\u1ecd \u0111\u0103ng h\u00ecnh ch\u1ee5p chung v\u1edbi s\u1ea3n ph\u1ea9m k\u00e8m m\u1ed9t \u0111o\u1ea1n v\u0103n ng\u1eafn ca ng\u1ee3i c\u00f4ng d\u1ee5ng. <\/p>\n\n\n\n

Tuy nhi\u00ean, b\u01b0\u1edbc sang n\u0103m 2026, c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y \u0111ang ghi nh\u1eadn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng. Th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb Gen Z v\u00e0 Gen Alpha, s\u1edf h\u1eefu m\u1ed9t c\u01a1 ch\u1ebf “kh\u00e1ng qu\u1ea3ng c\u00e1o” t\u1ef1 nhi\u00ean v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd. H\u1ecd \u0111\u01b0\u1ee3c sinh ra v\u00e0 l\u1edbn l\u00ean trong d\u00f2ng ch\u1ea3y c\u1ee7a th\u00f4ng tin s\u1ed1, c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n ra m\u1ed9t n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, thi\u1ebfu t\u00ednh ch\u00e2n th\u1ef1c ch\u1ec9 trong v\u00f2ng 3 gi\u00e2y \u0111\u1ea7u ti\u00ean l\u01b0\u1edbt m\u00e0n h\u00ecnh.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n \u0111\u1eb7t ni\u1ec1m tin v\u00e0o nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u mang t\u00ednh ch\u1ea5t t\u00e2ng b\u1ed1c t\u1eeb nh\u00e3n h\u00e0ng th\u00f4ng qua m\u00f4i c\u1ee7a c\u00e1c ng\u00f4i sao n\u1ed5i ti\u1ebfng. H\u1ecd bi\u1ebft r\u1eb1ng ng\u00f4i sao \u0111\u00f3 n\u00f3i t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m ch\u1ec9 v\u00ec h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n th\u00f9 lao kh\u1ed5ng l\u1ed3. S\u1ef1 ho\u00e0i nghi n\u00e0y \u0111\u00e3 \u0111\u1ea9y c\u00e1c b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o l\u1ed9 li\u1ec5u v\u00e0o ng\u00f5 c\u1ee5t. V\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 \u0111\u1ed9ng l\u1ef1c l\u1edbn th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i c\u1ee7a xu h\u01b0\u1edbng influencer marketing to\u00e0n c\u1ea7u, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i d\u1ecbch chuy\u1ec3n ng\u00e2n s\u00e1ch sang nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c h\u1ee3p t\u00e1c minh b\u1ea1ch, d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb chia s\u1ebb th\u1ef1c t\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

2. Top c\u00e1c xu h\u01b0\u1edbng Influencer Marketing th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng FMCG 2026<\/strong><\/h1>\n\n\n\n

M\u1ecdi xu h\u01b0\u1edbng influencer marketing trong n\u0103m 2026 \u0111\u1ec1u ph\u1ea3n \u00e1nh c\u00f9ng m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ed1t l\u00f5i: Influencer kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c thu\u00ea \u0111\u1ec3 t\u1ea1o \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u00f4ng th\u01b0\u1eddng, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u1eaft x\u00edch tr\u1ef1c ti\u1ebfp trong h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh thu c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 xu h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh nh\u01b0 m\u1ed9t ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i kh\u00e9p k\u00edn, d\u1ecbch chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh chi ph\u00ed c\u1ed1 \u0111\u1ecbnh sang th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

2.1. S\u1ef1 tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd c\u1ee7a Affiliate Marketing k\u1ebft h\u1ee3p Creator Affiliate Marketing<\/strong><\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc ngo\u1eb7t l\u1edbn nh\u1ea5t c\u1ee7a xu h\u01b0\u1edbng influencer marketing n\u0103m nay l\u00e0 s\u1ef1 giao thoa ho\u00e0n h\u1ea3o gi\u1eefa ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer marketing) v\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft. Doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ch\u1ea5p nh\u1eadn r\u1ee7i ro khi chi ti\u1ec1n tr\u01b0\u1edbc cho c\u00e1c b\u00e0i \u0111\u0103ng m\u00e0 kh\u00f4ng bi\u1ebft c\u00f3 thu h\u1ed3i \u0111\u01b0\u1ee3c v\u1ed1n hay kh\u00f4ng. M\u00f4 h\u00ecnh chi tr\u1ea3 hoa h\u1ed3ng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf l\u00ean ng\u00f4i, bi\u1ebfn c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung th\u00e0nh nh\u1eefng \u0111\u1ed1i t\u00e1c kinh doanh \u0111\u00edch th\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u t\u1eeb HubSpot<\/em><\/a>, c\u00f3 t\u1edbi 58% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> thu\u1ed9c th\u1ebf h\u1ec7 Gen Z \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh vi mua s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00e1c \u0111\u1ec1 xu\u1ea5t tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Khi ranh gi\u1edbi gi\u1eefa vi\u1ec7c xem n\u1ed9i dung v\u00e0 mua s\u1eafm b\u1ecb x\u00f3a nh\u00f2a, c\u00e1c m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb \u0111ang ch\u1ee7 \u0111\u1ed9ng d\u1ecbch chuy\u1ec3n ng\u00e2n s\u00e1ch chi tr\u1ea3 v\u1ec1 ph\u00eda c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung quy m\u00f4 nh\u1ecf (Micro v\u00e0 Nano-Creator).<\/p>\n\n\n\n

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L\u00fd do l\u00e0 v\u00ec c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o n\u00e0y gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb li\u00ean k\u1ebft l\u00ean t\u1edbi 28%<\/strong>. Nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung nh\u1eadn hoa h\u1ed3ng tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng, t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c to l\u1edbn th\u00fac \u0111\u1ea9y h\u1ecd s\u1ea3n xu\u1ea5t c\u00e1c n\u1ed9i dung c\u00f3 chi\u1ec1u s\u00e2u, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch kh\u00e1ch quan, c\u00f4ng t\u00e2m nh\u1ea5t \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi xem xu\u1ed1ng ti\u1ec1n.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, d\u1eef li\u1ec7u t\u1eeb B\u00e1o c\u00e1o Influencer Marketing To\u00e0n c\u1ea7u 2026 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean Brands Vietnam<\/em><\/a> ch\u1ec9 ra r\u1eb1ng: C\u00f3 \u0111\u1ebfn 72,2% doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn t\u0103ng ng\u00e2n s\u00e1ch cho Influencer Marketing l\u00ean h\u01a1n 50%<\/strong>. \u0110i k\u00e8m v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 ng\u00e2n s\u00e1ch l\u00e0 \u00e1p l\u1ef1c hi\u1ec7u su\u1ea5t r\u1ea5t l\u1edbn khi 65,9% doanh nghi\u1ec7p <\/strong>mong mu\u1ed1n chi\u1ebfn d\u1ecbch mang l\u1ea1i l\u1ee3i nhu\u1eadn ngay trong v\u00f2ng 1 th\u00e1ng, v\u00e0 48,4% mu\u1ed1n th\u1ea5y k\u1ebft qu\u1ea3 <\/strong>chuy\u1ec3n \u0111\u1ed5i ch\u1ec9 trong 2 tu\u1ea7n. <\/p>\n\n\n

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Ngu\u1ed3n: REVU<\/em><\/figcaption><\/figure><\/div>\n\n\n

Khi ranh gi\u1edbi gi\u1eefa vi\u1ec7c xem n\u1ed9i dung v\u00e0 mua s\u1eafm b\u1ecb x\u00f3a nh\u00f2a, c\u00e1c m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb \u0111ang ch\u1ee7 \u0111\u1ed9ng d\u1ecbch chuy\u1ec3n ng\u00e2n s\u00e1ch chi tr\u1ea3 v\u1ec1 ph\u00eda c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung th\u00f4ng qua h\u00ecnh th\u1ee9c hoa h\u1ed3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1c \u0111\u1ed9 thu h\u1ed3i v\u1ed1n n\u00e0y. <\/p>\n\n\n\n

2.2. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o (UGC) tr\u1edf th\u00e0nh lo\u1ea1i “ti\u1ec1n t\u1ec7” c\u1ed1t l\u00f5i t\u1ea1o l\u00f2ng tin<\/strong><\/h2>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng xa x\u1ec9, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o (UGC – User Generated Content) \u0111\u00e3 v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 trong xu h\u01b0\u1edbng influencer marketing cho b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. UGC kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng th\u1ee9c m\u1edbi nh\u01b0 nh\u1eefng th\u01b0\u1edbc phim \u0111\u01b0\u1ee3c d\u00e0n d\u1ef1ng b\u1edfi c\u00e1c \u0111\u1ea1o di\u1ec5n chuy\u00ean nghi\u1ec7p, m\u00e0 l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft c\u1ea3m nh\u1eadn th\u1ef1c t\u1ebf c\u1ee7a ch\u00ednh kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ee7a c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung quy m\u00f4 nh\u1ecf.<\/p>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a xu h\u01b0\u1edbng influencer marketing \u0111\u00e3 bi\u1ebfn UGC th\u00e0nh th\u01b0\u1edbc \u0111o t\u1ed1i cao cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh nhi\u1ec1u d\u1ea1ng kh\u00e1c. M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng hi\u1ec7n nay kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c doanh nghi\u1ec7p t\u1ef1 n\u00f3i g\u00ec v\u1ec1 m\u00ecnh tr\u00ean trang ch\u1ee7, m\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c c\u00f3 bao nhi\u00eau n\u1ed9i dung UGC xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. <\/p>\n\n\n

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N\u1ed9i dung UGC \u0111\u01b0\u1ee3c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 nh\u00e3n h\u00e0ng \u0111\u0103ng l\u1ea1i
Ngu\u1ed3n: TikTok<\/em><\/figcaption><\/figure><\/div>\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh \u0111ang t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u1ed9ng \u0111\u1ed3ng t\u1ea1o ra UGC, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social proof) v\u1eefng ch\u1eafc, t\u1ef1 \u0111\u1ed9ng th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp theo m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n 1 \u0111\u1ed3ng chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o n\u00e0o.<\/p>\n\n\n\n

2.3. Th\u01b0\u01a1ng m\u1ea1i gi\u1ea3i tr\u00ed (Shoppertainment) v\u00e0 l\u00e0n s\u00f3ng ch\u1ed1t \u0111\u01a1n qua Livestream Affiliate<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng th\u1ec3 nghi ng\u1edd, ngo\u00e0i nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi th\u00ec th\u01b0\u01a1ng m\u1ea1i gi\u1ea3i tr\u00ed (Shoppertainment) v\u1eabn l\u00e0 xu h\u01b0\u1edbng influencer marketing th\u1ed1ng tr\u1ecb cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ec9 \u0111\u1ec3 gi\u1ea3i tr\u00ed thu\u1ea7n t\u00fay hay l\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ec9 \u0111\u1ec3 t\u00ecm s\u1ea3n ph\u1ea9m, ranh gi\u1edbi gi\u1eefa hai h\u00e0nh vi n\u00e0y ho\u00e0n to\u00e0n b\u1ecb x\u00f3a nh\u00f2a th\u00f4ng qua s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c video ng\u1eafn v\u00e0 c\u00e1c phi\u00ean ph\u00e1t tr\u1ef1c ti\u1ebfp (livestream) tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 TikTok Shop hay Shopee Video.<\/p>\n\n\n\n

B\u00e1o c\u00e1o chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u t\u1eeb McKinsey<\/em> ti\u1ebft l\u1ed9 m\u1ed9t s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u quan tr\u1ecdng: \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng l\u1edbn nh\u1ea5t c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 v\u00e0 \u0110\u00f4ng Nam \u00c1 kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb c\u00e1c b\u00e0i vi\u1ebft gi\u1edbi thi\u1ec7u l\u1ed9 li\u1ec5u c\u1ee7a c\u00e1c ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng n\u1ed5i ti\u1ebfng, m\u00e0 xu h\u01b0\u1edbng influencer marketing m\u1edbithu\u1ed9c v\u1ec1 nh\u1eefng n\u1ed9i dung tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf mang t\u00ednh d\u1eabn d\u1eaft c\u00e2u chuy\u1ec7n (storytelling) t\u1eeb c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng t\u01b0\u01a1ng t\u00e1c ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n

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Ngu\u1ed3n: REVU<\/em><\/figcaption><\/figure><\/div>\n\n\n

S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t qua d\u1eef li\u1ec7u c\u1ee7a <\/em>Brands Vietnam<\/em><\/a> khi TikTok Shop chi\u1ebfm \u0111\u1ebfn 66,2% l\u1ef1a ch\u1ecdn c\u1ee7a doanh nghi\u1ec7p<\/strong> khi tri\u1ec3n khai gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i (Social Commerce)<\/p>\n\n\n\n

S\u1ee9c m\u1ea1nh c\u1ee7a Shoppertainment \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t qua c\u00e1c con s\u1ed1 th\u1ef1c t\u1ebf. B\u00e1o c\u00e1o t\u1eeb c\u00e1c chuy\u00ean gia kinh t\u1ebf \u0111\u0103ng tr\u00ean t\u1edd VnEconomy<\/em><\/a> cho th\u1ea5y, c\u00f3 t\u1edbi 63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam<\/strong> th\u1eeba nh\u1eadn h\u1ecd c\u00f3 th\u00f3i quen xem livestream v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ngay l\u1eadp t\u1ee9c khi b\u1eaft g\u1eb7p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn t\u1eeb ng\u01b0\u1eddi ch\u1ed1t \u0111\u01a1n, trong khi ch\u1ec9 c\u00f3 37% ng\u01b0\u1eddi d\u00f9ng<\/strong> b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. <\/p>\n\n\n\n

S\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp theo th\u1eddi gian th\u1ef1c trong c\u00e1c phi\u00ean ph\u00e1t s\u00f3ng k\u1ebft h\u1ee3p ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111\u00e3 t\u1ea1o ra m\u1ed9t tr\u1ea1ng th\u00e1i t\u00e2m l\u00fd s\u1ee3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i, gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 b\u00e0i to\u00e1n r\u1edbt \u0111\u01a1n h\u00e0ng \u1edf c\u00e1c t\u1ea7ng ph\u1ec5u mua s\u1eafm ki\u1ec3u c\u0169.<\/p>\n\n\n\n

2.4. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ecbnh h\u00ecnh quy tr\u00ecnh v\u1eadn h\u00e0nh trong xu h\u01b0\u1edbng influencer marketing<\/strong><\/h2>\n\n\n\n

B\u00e1o c\u00e1o c\u0169ng ch\u1ec9 ra r\u1eb1ng xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111ang can thi\u1ec7p s\u00e2u v\u00e0o h\u1eadu tr\u01b0\u1eddng: 36,7% doanh nghi\u1ec7p <\/strong>\u0111\u00e3 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u c\u1ee7a Influencer, \u0111\u1ea3m b\u1ea3o l\u1ecdc s\u1ea1ch c\u00e1c t\u00e0i kho\u1ea3n c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c \u1ea3o. B\u00ean c\u1ea1nh \u0111\u00f3, 21,1% doanh nghi\u1ec7p<\/strong> \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 h\u1ed7 tr\u1ee3 l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung. <\/p>\n\n\n

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Ngu\u1ed3n: REVU<\/em><\/figcaption><\/figure><\/div>\n\n\n

S\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ngh\u1ec7 gi\u00fap c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung nh\u1ecf d\u1ec5 d\u00e0ng s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t video d\u1ea1ng UGC ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social proof) v\u1eefng ch\u1eafc, t\u1ef1 \u0111\u1ed9ng th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp theo m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e2y r\u00e1p.<\/p>\n\n\n\n

2.5. L\u1ef1c l\u01b0\u1ee3ng Micro v\u00e0 Nano-Influencer \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn doanh thu<\/strong><\/h2>\n\n\n\n

Nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn l\u1ea7m t\u01b0\u1edfng r\u1eb1ng ph\u1ea3i h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f3 h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t theo d\u00f5i m\u1edbi mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. Tuy nhi\u00ean, d\u1eef li\u1ec7u th\u1ef1c t\u1ebf c\u1ee7a xu h\u01b0\u1edbng influencer marketing l\u1ea1i ch\u1ee9ng minh \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i. C\u00e1c ng\u00f4i sao l\u1edbn mang l\u1ea1i \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, nh\u01b0ng khi x\u00e9t v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 th\u1ef1c t\u1ebf, nh\u00f3m Micro-Influencer (t\u1eeb 10.000 \u0111\u1ebfn 100.000 l\u01b0\u1ee3t theo d\u00f5i) v\u00e0 Nano-Influencer (t\u1eeb 3.000 \u0111\u1ebfn 10.000 l\u01b0\u1ee3t theo d\u00f5i) m\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m ch\u1ee7 cu\u1ed9c ch\u01a1i.<\/p>\n\n\n\n

D\u1eef li\u1ec7u ph\u00e2n t\u00edch t\u1eeb Brands Vietnam<\/em> ti\u1ebft l\u1ed9 r\u1eb1ng c\u00f3 \u0111\u1ebfn 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 \u0111\u1ed9c l\u1eadp, v\u00e0 88% ng\u01b0\u1eddi d\u00f9ng<\/strong> th\u1eeba nh\u1eadn h\u1ecd b\u1ecb thuy\u1ebft ph\u1ee5c mua h\u00e0ng th\u00f4ng qua n\u1ed9i dung c\u1ee7a c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung nh\u1ecf v\u00e0 v\u1eeba. Ch\u00ednh t\u00ednh ch\u1ea5t “ng\u01b0\u1eddi th\u1eadt – vi\u1ec7c th\u1eadt”, phong c\u00e1ch chia s\u1ebb m\u1ed9c m\u1ea1c, kh\u00f4ng kho\u1ea3ng c\u00e1ch c\u1ee7a nh\u00f3m n\u00e0y \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t ph\u00e1o \u0111\u00e0i l\u00f2ng tin v\u1eefng ch\u1eafc v\u1edbi ng\u01b0\u1eddi theo d\u00f5i. <\/p>\n\n\n\n

Nh\u00f3m Micro v\u00e0 Nano-Influencer n\u00e0y \u0111ang \u0111\u00f3ng g\u00f3p t\u1edbi g\u1ea7n 30% – 40% t\u1ed5ng doanh thu<\/strong> c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf kh\u00f4ng th\u1ec3 thay th\u1ebf c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Ti\u00eau ch\u00ed so s\u00e1nh<\/strong><\/td>Macro\/Mega Influencer (Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng)<\/strong><\/td>Micro\/Nano Influencer (Nh\u00e0 s\u00e1ng t\u1ea1o nh\u1ecf)<\/strong><\/td><\/tr>
M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/strong><\/td>\u0110\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng nh\u1eadn di\u1ec7n<\/td>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1ee9t ph\u00e1 doanh s\u1ed1<\/td><\/tr>
M\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a ng\u01b0\u1eddi xem<\/strong><\/td>Th\u1ea5p \u0111\u1ebfn trung b\u00ecnh (Do t\u00ednh ch\u1ea5t th\u01b0\u01a1ng m\u1ea1i)<\/td>R\u1ea5t cao (Do t\u00ednh ch\u00e2n th\u1ef1c, m\u1ed9c m\u1ea1c)<\/td><\/tr>
Chi ph\u00ed tri\u1ec3n khai<\/strong><\/td>R\u1ea5t cao (Tr\u1ea3 ph\u00ed c\u1ed1 \u0111\u1ecbnh l\u1edbn)<\/td>Th\u1ea5p (T\u1eadp trung tr\u1ea3 hoa h\u1ed3ng theo hi\u1ec7u su\u1ea5t)<\/td><\/tr>
T\u1ef7 l\u1ec7 \u0111\u00f3ng g\u00f3p doanh thu<\/strong><\/td>10% – 15% t\u1ed5ng th\u1ecb tr\u01b0\u1eddng<\/td>30% – 40% t\u1ed5ng h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3. C\u00e1c b\u01b0\u1edbc th\u1ef1c chi\u1ebfn \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch<\/strong><\/h1>\n\n\n\n

\u0110\u1ec3 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1c xu h\u01b0\u1edbng influencer marketing v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u1ef1c t\u1ebf, c\u00e1c doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i t\u01b0 duy qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch t\u1eeb ng\u1eafn h\u1ea1n sang d\u00e0i h\u1ea1n theo quy tr\u00ecnh 3 b\u01b0\u1edbc chu\u1ea9n ch\u1ec9nh sau:<\/p>\n\n\n\n

B\u01b0\u1edbc 1: Chuy\u1ec3n d\u1ecbch t\u1eeb c\u1ea5u h\u00ecnh “Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh” sang “M\u00f4 h\u00ecnh h\u1ed7n h\u1ee3p”<\/strong><\/h3>\n\n\n\n

Doanh nghi\u1ec7p n\u00ean ch\u1ea5m d\u1ee9t vi\u1ec7c k\u00fd k\u1ebft c\u00e1c h\u1ee3p \u0111\u1ed3ng tr\u1ea3 ti\u1ec1n tr\u1ecdn g\u00f3i cho m\u1ed7i b\u00e0i \u0111\u0103ng m\u00e0 kh\u00f4ng r\u00e0ng bu\u1ed9c hi\u1ec7u su\u1ea5t. Thay v\u00e0o \u0111\u00f3, h\u00e3y \u00e1p d\u1ee5ng c\u1ea5u tr\u00fac chi tr\u1ea3 linh ho\u1ea1t: m\u1ed9t kho\u1ea3n ph\u00ed c\u01a1 b\u1ea3n nh\u1ecf (Booking fee) k\u1ebft h\u1ee3p c\u00f9ng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m hoa h\u1ed3ng h\u1ea5p d\u1eabn d\u1ef1a tr\u00ean s\u1ed1 \u0111\u01a1n h\u00e0ng th\u1ef1c t\u1ebf m\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u00f3 t\u1ea1o ra th\u00f4ng qua h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft. <\/p>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y v\u1eeba gi\u00fap t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p, v\u1eeba s\u00e0ng l\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng, t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng influencer marketing v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi xem thay v\u00ec ch\u1ec9 s\u1edf h\u1eefu c\u00e1c con s\u1ed1 l\u01b0\u1ee3t theo d\u00f5i \u1ea3o.<\/p>\n\n\n

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\u1ea2nh \u0111\u01b0\u1ee3c t\u1ea1o v\u1edbi AI<\/em><\/figcaption><\/figure><\/div>\n\n\n

B\u01b0\u1edbc 2: Trao quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng s\u00e1ng t\u1ea1o n\u1ed9i dung cho Influencer<\/strong><\/h3>\n\n\n\n

M\u1ed9t sai l\u1ea7m ch\u00ed m\u1ea1ng m\u00e0 nhi\u1ec1u nh\u00e3n h\u00e0ng v\u1eabn m\u1eafc ph\u1ea3i trong xu h\u01b0\u1edbng influencer marketing l\u00e0 \u00e9p bu\u1ed9c ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng ph\u1ea3i \u0111\u1ecdc \u0111\u00fang t\u1eebng ch\u1eef trong k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o c\u00f3 s\u1eb5n do doanh nghi\u1ec7p bi\u00ean so\u1ea1n. Vi\u1ec7c n\u00e0y ho\u00e0n to\u00e0n b\u00f3p ngh\u1eb9t t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a n\u1ed9i dung, khi\u1ebfn ng\u01b0\u1eddi xem ngay l\u1eadp t\u1ee9c nh\u1eadn ra m\u00f9i qu\u1ea3ng c\u00e1o v\u00e0 l\u01b0\u1edbt qua.<\/p>\n\n\n\n

H\u00e3y nh\u1edb r\u1eb1ng, nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 nh\u1ea5t v\u1ec1 kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd mu\u1ed1n xem g\u00ec v\u00e0 nghe g\u00ec. Doanh nghi\u1ec7p ch\u1ec9 n\u00ean cung c\u1ea5p c\u00e1c th\u00f4ng tin c\u1ed1t l\u00f5i v\u1ec1 s\u1ea3n ph\u1ea9m (Key selling points), c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd b\u1eaft bu\u1ed9c, v\u00e0 \u0111\u1ec3 cho ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1ef1 do th\u1ec3 hi\u1ec7n n\u1ed9i dung theo phong c\u00e1ch c\u00e1 nh\u00e2n, ng\u00f4n ng\u1eef m\u1ed9c m\u1ea1c h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd nh\u1eb1m t\u1ed1i \u0111a h\u00f3a s\u1ef1 tin t\u01b0\u1edfng t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

B\u01b0\u1edbc 3: T\u1eadp trung x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed3ng h\u00e0nh d\u00e0i h\u1ea1n <\/strong><\/h3>\n\n\n\n

Thay v\u00ec th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch r\u1eddi r\u1ea1c, ng\u1eafn h\u1ea1n theo ki\u1ec3u “m\u00f9a v\u1ee5”, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hi\u1ec7n nay \u0111ang t\u1eadp trung x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u quy m\u00f4 nh\u1ecf g\u1eafn k\u1ebft d\u00e0i h\u1ea1n. Vi\u1ec7c m\u1ed9t Micro-Influencer li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n c\u00f9ng s\u1ea3n ph\u1ea9m trong nhi\u1ec1u th\u00e1ng, chia s\u1ebb qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c s\u1ebd t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng m\u01b0a d\u1ea7m th\u1ea5m l\u00e2u, gi\u00fap \u0111\u1ecbnh h\u00ecnh s\u00e2u s\u1eafc \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, mang l\u1ea1i doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n

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Ngu\u1ed3n: TikTok<\/em><\/figcaption><\/figure><\/div>\n\n\n

4. Nh\u1eefng r\u1ee7i ro v\u00e0 c\u1ea1m b\u1eaby c\u1ea7n l\u01b0u \u00fd khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch<\/strong><\/h1>\n\n\n\n

\u0110i k\u00e8m v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 kh\u1ed5ng l\u1ed3, vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean c\u00e1c xu h\u01b0\u1edbng influencer marketing c\u0169ng ti\u1ec1m \u1ea9n kh\u00f4ng \u00edt r\u1ee7i ro n\u1ebfu doanh nghi\u1ec7p thi\u1ebfu s\u1ef1 r\u00e0 so\u00e1t k\u1ef9 l\u01b0\u1ee1ng:<\/p>\n\n\n\n