Theo d\u1eef li\u1ec7u t\u1eeb c\u00e1c b\u00e1o c\u00e1o b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam, m\u00f9a t\u1ef1u tr\u01b0\u1eddng l\u00e0 d\u1ecbp mua s\u1eafm l\u1edbn th\u1ee9 hai trong n\u0103m, ch\u1ec9 \u0111\u1ee9ng sau T\u1ebft Nguy\u00ean \u0110\u00e1n, v\u1edbi m\u1ee9c chi ti\u00eau trung b\u00ecnh dao \u0111\u1ed9ng t\u1eeb 2,5 \u0111\u1ebfn 7 tri\u1ec7u \u0111\u1ed3ng<\/strong> cho m\u1ed7i h\u1ecdc sinh, sinh vi\u00ean. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 th\u1eddi \u0111i\u1ec3m c\u00e1c nh\u00e0 s\u00e1ch, c\u1eeda h\u00e0ng v\u0103n ph\u00f2ng ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho ng\u01b0\u1eddi kinh doanh online, publisher, creator v\u00e0 freelancer t\u00ecm ki\u1ebfm th\u00eam ngu\u1ed3n thu nh\u1eadp. <\/p>\n\n\n Nhu c\u1ea7u mua s\u1eafm trong giai \u0111o\u1ea1n n\u00e0y mang t\u00ednh ch\u1ea5t b\u1eaft bu\u1ed9c v\u00e0 thi\u1ebft y\u1ebfu<\/strong>, t\u1ea1o ra m\u1ed9t l\u1ef1c \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng c\u1ef1c l\u1edbn, bi\u1ebfn vi\u1ec7c ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n nh\u01b0ng mang l\u1ea1i l\u1ee3i nhu\u1eadn si\u00eau kh\u1ee7ng.<\/p>\n\n\n\n Theo d\u1eef li\u1ec7u MNTN Research<\/em><\/a> d\u1eabn l\u1ea1i c\u1ee7a Statista<\/em>, c\u00f3 t\u1edbi 85% ph\u1ee5 huynh<\/strong> cho bi\u1ebft con c\u00e1i c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm m\u00f9a t\u1ef1u tr\u01b0\u1eddng. \u0110\u00e1ng ch\u00fa \u00fd h\u01a1n, 61% ph\u1ee5 huynh <\/strong>th\u1eeba nh\u1eadn h\u1ecd \u0111\u00e3 chi ti\u00eau v\u01b0\u1ee3t ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn ch\u1ec9 v\u00ec nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 con mong mu\u1ed1n s\u1edf h\u1eefu. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nhu c\u1ea7u mua s\u1eafm trong m\u00f9a Back-To-School kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf s\u00e1ch v\u1edf hay \u0111\u1ed3ng ph\u1ee5c m\u00e0 \u0111ang m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd sang c\u00f4ng ngh\u1ec7, th\u1eddi trang, gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 l\u1ed1i s\u1ed1ng, m\u1edf ra c\u01a1 h\u1ed9i cho vi\u1ec7c ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng.<\/p>\n\n\n\n Xu h\u01b0\u1edbng n\u00e0y m\u1edf ra r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng cho nh\u1eefng ng\u01b0\u1eddi bi\u1ebft n\u1eafm b\u1eaft nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. D\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u hay \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m kinh doanh online, \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n d\u1ec5 t\u1ea1o doanh thu nh\u1ea5t trong n\u0103m n\u1ebfu l\u1ef1a ch\u1ecdn \u0111\u00fang ng\u00e1ch v\u00e0 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng \u0111a th\u1ebf h\u1ec7.<\/p>\n\n\n\n Khi t\u1ea1o d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho \u0111a th\u1ebf h\u1ec7 n\u0103m 2026, c\u1ea7n bi\u1ebft h\u00e0nh vi mua s\u1eafm h\u1ecdc \u0111\u01b0\u1eddng hi\u1ec7n nay b\u1ecb chi ph\u1ed1i m\u1ea1nh m\u1ebd b\u1edfi ba nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi nh\u1eefng t\u01b0 duy v\u00e0 ng\u00e1ch s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t:<\/p>\n\n\n\n D\u00f9 kh\u00f4ng tr\u1ef1c ti\u1ebfp tr\u1ea3 ti\u1ec1n, t\u1ec7p n\u00e0y quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn 70% c\u00e1c m\u00f3n \u0111\u1ed3 d\u00f9ng<\/strong> c\u00e1 nh\u00e2n nh\u1edd s\u1ef1 ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 t\u1eeb s\u1edbm. H\u1ecd b\u1ecb thu h\u00fat m\u1ea1nh m\u1ebd b\u1edfi y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c, c\u00e1c xu h\u01b0\u1edbng ng\u1eafn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao.<\/p>\n\n\n\n T\u1ec7p kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 t\u00ednh t\u1ef1 ch\u1ee7 c\u1ef1c cao, tr\u1ef1c ti\u1ebfp t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean b\u00e0i review th\u1ef1c t\u1ebf c\u1ee7a KOC. H\u1ecd \u0111\u1eb7c bi\u1ec7t \u0111\u1ec1 cao t\u00ednh ti\u1ec7n l\u1ee3i, hi\u1ec7u n\u0103ng c\u00f4ng ngh\u1ec7 v\u00e0 phong c\u00e1ch s\u1ed1ng t\u1ed1i gi\u1ea3n nh\u01b0ng ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ri\u00eang.<\/p>\n\n\n\n Khi ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng, c\u1ea7n quan t\u00e2m t\u1ec7p n\u00e0y v\u00ec \u0111\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp “xu\u1ed1ng ti\u1ec1n”. H\u1ecd quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn \u0111\u1ed9 b\u1ec1n s\u1ea3n ph\u1ea9m, t\u00ednh an to\u00e0n cho s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n Tuy nhi\u00ean, m\u1ed9t s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (insight) \u0111\u1eaft gi\u00e1 t\u1eeb d\u1eef li\u1ec7u c\u1ee7a Deloitte<\/em> m\u00e0 MNTN Research<\/em><\/a> t\u1ed5ng h\u1ee3p \u0111\u01b0\u1ee3c ch\u1ec9 ra r\u1eb1ng: kho\u1ea3ng 50% ph\u1ee5 huynh <\/strong>c\u00f3 k\u1ebf ho\u1ea1ch mua s\u1eafm cho ch\u00ednh m\u00ecnh trong m\u00f9a Back to School, v\u00e0 nh\u00f3m n\u00e0y chi ti\u00eau nhi\u1ec1u h\u01a1n kho\u1ea3ng 40% <\/strong>so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 mua \u0111\u1ed3 cho con. Sau m\u1ed9t m\u00f9a h\u00e8 b\u1eadn r\u1ed9n ch\u0103m con, th\u1eddi \u0111i\u1ec3m con t\u1ef1u tr\u01b0\u1eddng l\u00e0 l\u00fac cha m\u1eb9 mu\u1ed1n t\u1ef1 th\u01b0\u1edfng cho b\u1ea3n th\u00e2n \u0111\u1ec3 quay l\u1ea1i nh\u1ecbp s\u1ed1ng c\u00f4ng s\u1edf n\u0103ng \u0111\u1ed9ng ho\u1eb7c tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao, gi\u1ea3i tr\u00ed.<\/p>\n\n\n\n Trong s\u1ed1 c\u00e1c h\u00ecnh th\u1ee9c hi\u1ec7n nay, Affiliate Marketing (ti\u1ebfp ti\u1ebfp li\u00ean k\u1ebft) \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o nh\u1ea5t v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, l\u1ecdt top \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng thu nh\u1eadp ng\u1eafn h\u1ea1n. Thay v\u00ec nh\u1eadp h\u00e0ng ho\u1eb7c qu\u1ea3n l\u00fd t\u1ed3n kho, b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o n\u1ed9i dung gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn hoa h\u1ed3ng khi ng\u01b0\u1eddi d\u00f9ng ph\u00e1t sinh \u0111\u01a1n h\u00e0ng th\u00f4ng qua li\u00ean k\u1ebft ti\u1ebfp th\u1ecb li\u00ean k\u1ebft m\u00f9a t\u1ef1u tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n \u0110i\u1ec3m h\u1ea5p d\u1eabn c\u1ee7a vi\u1ec7c ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng n\u00e0y n\u1eb1m \u1edf vi\u1ec7c nhu c\u1ea7u mua s\u1eafm \u0111\u00e3 t\u1ed3n t\u1ea1i s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nhi\u1ec7m v\u1ee5 c\u1ee7a ng\u01b0\u1eddi l\u00e0m Affiliate ch\u1ec9 l\u00e0 xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p. Theo b\u00e1o c\u00e1o t\u1eeb MNTN Research<\/em><\/a>, c\u00f3 t\u1edbi 83% Gen Z<\/strong> t\u1ef1 tham gia qu\u00e1 tr\u00ecnh mua s\u1eafm m\u00f9a t\u1ef1u tr\u01b0\u1eddng. Kh\u00f4ng nh\u1eefng v\u1eady, 71% s\u1eb5n s\u00e0ng th\u1eed<\/strong> m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sau khi xem n\u1ed9i dung t\u1eeb creator v\u00e0 59% c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/strong> mua h\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng \u0111\u1ec1 xu\u1ea5t \u0111\u00f3. <\/p>\n\n\n\n V\u00ec v\u1eady, c\u00e1c n\u1ed9i dung nh\u01b0: review thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed nh\u01b0 laptop, m\u00e1y t\u00ednh c\u1ea7m tay, m\u00e1y t\u00ednh b\u1ea3ng,… chia s\u1ebb \u1ee9ng d\u1ee5ng h\u1ecdc t\u1eadp, g\u1ee3i \u00fd \u0111\u1ed3 d\u00f9ng cho t\u00e2n sinh vi\u00ean th\u01b0\u1eddng \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i r\u1ea5t cao trong giai \u0111o\u1ea1n n\u00e0y.<\/p>\n\n\n Nh\u1eefng ng\u00e1ch Affiliate \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t \u0111\u1ec3 ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng bao g\u1ed3m thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m h\u1ecdc t\u1eadp, c\u00f4ng c\u1ee5 s\u1ed1, kh\u00f3a h\u1ecdc ngo\u1ea1i ng\u1eef, ph\u1ee5 ki\u1ec7n h\u1ecdc t\u1eadp v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho sinh vi\u00ean n\u0103m nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t, nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 lu\u00f4n mang l\u1ea1i doanh thu m\u00f9a t\u1ef1u tr\u01b0\u1eddng h\u1ea5p d\u1eabn nh\u1edd gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n Khi nh\u1eafc \u0111\u1ebfn xu h\u01b0\u1edbng mua s\u1eafm h\u1ecdc \u0111\u01b0\u1eddng, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 ngay \u0111\u1ebfn s\u00e1ch v\u1edf. Tuy nhi\u00ean, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y th\u1eddi trang m\u1edbi l\u00e0 nh\u00f3m ng\u00e0nh c\u00f3 nhu c\u1ea7u l\u1edbn nh\u1ea5t trong giai \u0111o\u1ea1n n\u00e0y. <\/p>\n\n\n\n Theo th\u1ed1ng k\u00ea c\u1ee7a Statista <\/em>\u0111\u01b0\u1ee3c MNTN Research<\/em><\/a> tr\u00edch l\u1ea1i, c\u00f3 t\u1edbi 88% ph\u1ee5 huynh<\/strong> \u01b0u ti\u00ean chi ti\u00eau cho th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n khi chu\u1ea9n b\u1ecb cho n\u0103m h\u1ecdc m\u1edbi. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m balo, gi\u00e0y d\u00e9p, qu\u1ea7n \u00e1o, \u0111\u1ed3ng ph\u1ee5c, t\u00fai x\u00e1ch v\u00e0 c\u00e1c ph\u1ee5 ki\u1ec7n c\u00e1 nh\u00e2n kh\u00e1c.<\/p>\n\n\n\n \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m Affiliate, \u0111\u00e2y c\u0169ng l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u00e1ng c\u00e2n nh\u1eafc khi ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng b\u1edfi nhu c\u1ea7u mua s\u1eafm di\u1ec5n ra d\u1ed3n d\u1eadp, li\u00ean t\u1ee5c. C\u00e1c n\u1ed9i dung nh\u01b0 g\u1ee3i \u00fd balo cho sinh vi\u00ean, ph\u1ed1i \u0111\u1ed3 \u0111i h\u1ecdc Back-to-school hay danh s\u00e1ch \u0111\u1ed3 d\u00f9ng th\u1eddi trang c\u1ea7n thi\u1ebft th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u0103ng m\u1ea1nh v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00e1ng 7 v\u00e0 th\u00e1ng 8. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 g\u1eafn link s\u1ea3n ph\u1ea9m v\u00e0o video khi ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng n\u00e0y.<\/p>\n\n\n\n N\u1ebfu th\u1eddi trang l\u00e0 nh\u00f3m ng\u00e0nh c\u00f3 nhu c\u1ea7u l\u1edbn nh\u1ea5t th\u00ec c\u00f4ng ngh\u1ec7 l\u1ea1i l\u00e0 nh\u00f3m ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1ea5t. Khi vi\u1ec7c h\u1ecdc ng\u00e0y c\u00e0ng g\u1eafn li\u1ec1n v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ed1, nhu c\u1ea7u s\u1edf h\u1eefu c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp c\u0169ng t\u0103ng theo. <\/p>\n\n\n\n Hi\u1ec7n nay, m\u1ed9t sinh vi\u00ean m\u1edbi nh\u1eadp h\u1ecdc th\u01b0\u1eddng c\u1ea7n nhi\u1ec1u h\u01a1n m\u1ed9t chi\u1ebfc laptop. H\u1ecd c\u00f2n c\u00f3 nhu c\u1ea7u mua tai nghe ch\u1ed1ng \u1ed3n, chu\u1ed9t kh\u00f4ng d\u00e2y, b\u00e0n ph\u00edm Bluetooth, \u0111\u00e8n b\u00e0n h\u1ecdc th\u00f4ng minh, webcam ho\u1eb7c gi\u00e1 \u0111\u1ee1 m\u00e1y t\u00ednh \u0111\u1ec3 ph\u1ee5c v\u1ee5 vi\u1ec7c h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m.<\/p>\n\n\n\n S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng Gen Z c\u0169ng g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y nhu c\u1ea7u n\u00e0y. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 l\u1edbn l\u00ean c\u00f9ng c\u00f4ng ngh\u1ec7 v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 cho c\u00e1c s\u1ea3n ph\u1ea9m gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp, bi\u1ebfn ng\u00e1ch n\u00e0y tr\u1edf th\u00e0nh m\u1ecf v\u00e0ng \u0111\u1ec3 ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 s\u1ed1.<\/p>\n\n\n\n Kh\u00f4ng ph\u1ea3i m\u1ecdi c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng \u0111\u1ec1u \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u1edd s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a h\u1ecdc t\u1eadp tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 AI h\u1ed7 tr\u1ee3. Nhi\u1ec1u h\u1ecdc sinh, sinh vi\u00ean s\u1eb5n s\u00e0ng chi ti\u1ec1n cho c\u00e1c b\u1ed9 \u0111\u1ec1 luy\u1ec7n thi, t\u00e0i li\u1ec7u IELTS, flashcard \u0111i\u1ec7n t\u1eed, template Notion qu\u1ea3n l\u00fd b\u00e0i gi\u1ea3ng, gi\u00e1o tr\u00ecnh chuy\u00ean ng\u00e0nh ho\u1eb7c ng\u00e2n h\u00e0ng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n b\u00e0i b\u1ea3n.<\/p>\n\n\n\n \u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ef1c th\u1ea5p. Ng\u01b0\u1eddi b\u00e1n ch\u1ec9 c\u1ea7n \u0111\u1ea7u t\u01b0 th\u1eddi gian x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m m\u1ed9t l\u1ea7n nh\u01b0ng c\u00f3 th\u1ec3 b\u00e1n v\u00f4 s\u1ed1 l\u1ea7n m\u00e0 kh\u00f4ng c\u1ea7n lo l\u1eafng v\u1ec1 v\u1ea5n \u0111\u1ec1 nh\u1eadp h\u00e0ng hay qu\u1ea3n l\u00fd kho b\u00e3i.<\/p>\n\n\n\n M\u1ed7i n\u0103m h\u1ecdc m\u1edbi b\u1eaft \u0111\u1ea7u c\u0169ng l\u00e0 l\u00fac nhu c\u1ea7u h\u1ecdc b\u1ed5 tr\u1ee3 t\u0103ng m\u1ea1nh, h\u00e3y t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng. Nhi\u1ec1u ph\u1ee5 huynh mu\u1ed1n con nhanh ch\u00f3ng l\u1ea5y l\u1ea1i g\u1ed1c v\u00e0 b\u1eaft k\u1ecbp ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc m\u1edbi, trong khi sinh vi\u00ean l\u1ea1i ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u00e1c kh\u00f3a h\u1ecdc ngo\u1ea1i ng\u1eef, k\u1ef9 n\u0103ng m\u1ec1m ho\u1eb7c k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p \u0111\u1ec3 chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ti\u1ebfng Anh, to\u00e1n h\u1ecdc, tin h\u1ecdc v\u0103n ph\u00f2ng, marketing ho\u1eb7c AI.<\/p>\n\n\n\n So v\u1edbi nhi\u1ec1u m\u00f4 h\u00ecnh kh\u00e1c, \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c mang l\u1ea1i bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00ec g\u1ea7n nh\u01b0 kh\u00f4ng ph\u00e1t sinh chi ph\u00ed h\u00e0ng h\u00f3a v\u1eadt l\u00fd. \u0110\u1ed3ng th\u1eddi, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c gia h\u1ea1n v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 trong nhi\u1ec1u th\u00e1ng sau khi n\u0103m h\u1ecdc ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n Th\u00e1ng 8 v\u00e0 th\u00e1ng 9 l\u00e0 th\u1eddi \u0111i\u1ec3m h\u00e0ng tr\u0103m ngh\u00ecn t\u00e2n sinh vi\u00ean \u0111\u1ed5 v\u1ec1 c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u1ec3 nh\u1eadp h\u1ecdc, k\u00e9o theo nhu c\u1ea7u d\u1ecdn d\u1eb9p, trang tr\u00ed ph\u00f2ng tr\u1ecd v\u00e0 mua s\u1eafm \u0111\u1ed3 d\u00f9ng sinh ho\u1ea1t t\u0103ng v\u1ecdt. <\/p>\n\n\n\n Gen Z n\u0103m 2026 c\u1ef1c k\u1ef3 ch\u0103m ch\u00fat cho kh\u00f4ng gian s\u1ed1ng c\u00e1 nh\u00e2n, h\u1ecd y\u00eau th\u00edch c\u00e1c xu h\u01b0\u1edbng room tour, desk setup tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1o n\u00ean c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng c\u1ef1c k\u1ef3 th\u00edch h\u1ee3p cho m\u1ea3ng d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n\n\n\n M\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh x\u00e1ch tay hay m\u00e1y t\u00ednh b\u1ea3ng m\u1edbi tinh \u0111\u00f4i khi l\u00e0 kho\u1ea3n chi ph\u00ed v\u01b0\u1ee3t qu\u00e1 t\u1ea7m tay c\u1ee7a nhi\u1ec1u gia \u0111\u00ecnh v\u00e0 sinh vi\u00ean c\u00f3 ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n. \u0110\u00e1nh v\u00e0o t\u00e2m l\u00fd mu\u1ed1n ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ea7u n\u0103m h\u1ecdc nh\u01b0ng v\u1eabn c\u1ea7n thi\u1ebft b\u1ecb c\u1ea5u h\u00ecnh t\u1ed1t \u0111\u1ec3 ph\u1ee5c v\u1ee5 vi\u1ec7c h\u1ecdc, vi\u1ec7c thu mua v\u00e0 b\u00e1n l\u1ea1i \u0111\u1ed3 c\u00f4ng ngh\u1ec7 c\u0169 (Second-hand) l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i v\u00f4 c\u00f9ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n N\u1ebfu mu\u1ed1n bi\u1ebfn m\u00f9a n\u00e0y th\u00e0nh c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 l\u00e0 vi\u1ec7c ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng trong v\u00e0i th\u00e1ng ng\u1eafn ng\u1ee7i, x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00e1ng c\u00e2n nh\u1eafc nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p trong b\u1ed1i c\u1ea3nh Gen Z v\u00e0 th\u1ebf h\u1ec7 Alpha ng\u00e0y c\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ti\u00eau th\u1ee5 n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n Theo s\u1ed1 li\u1ec7u t\u1eeb LTK <\/em>trong b\u00e0i vi\u1ebft c\u1ee7a MNTN Research<\/em><\/a>, 84% Gen Z<\/strong> \u01b0u ti\u00ean ti\u1ebfp c\u1eadn th\u00f4ng tin v\u00e0 n\u1ed9i dung gi\u1ea3i tr\u00ed d\u01b0\u1edbi d\u1ea1ng video ng\u1eafn. \u0110\u00e2y l\u00e0 l\u00fd do c\u00e1c n\u1ed9i dung chia s\u1ebb kinh nghi\u1ec7m h\u1ecdc \u0111\u1ea1i h\u1ecdc, review \u0111\u1ed3 d\u00f9ng sinh vi\u00ean, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI trong h\u1ecdc t\u1eadp hay th\u1eed th\u00e1ch d\u1ecdn ph\u00f2ng tr\u1ecd lu\u00f4n thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi xem v\u00e0 t\u01b0\u01a1ng t\u00e1c r\u1ea5t l\u1edbn tr\u00ean TikTok, YouTube Shorts hay Instagram Reels.<\/p>\n\n\n\n Khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh th\u00f4ng qua c\u00e1c n\u1ed9i dung gi\u00e1 tr\u1ecb m\u00f9a t\u1ef1u tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng v\u00e0 \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n thu nh\u1eadp b\u1ec1n v\u1eefng sau \u0111\u00f3:<\/p>\n\n\n\n Kh\u00f4ng gi\u1ed1ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh theo m\u00f9a v\u1ee5 th\u00f4ng th\u01b0\u1eddng (b\u1ecb gi\u1ea3m doanh thu \u0111\u1ed9t ng\u1ed9t khi m\u00f9a khai tr\u01b0\u1eddng k\u1ebft th\u00fac), ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng t\u1eeb k\u00eanh n\u1ed9i dung s\u1ed1 \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n s\u1ebd ti\u1ebfp t\u1ee5c t\u1ea1o ra d\u00f2ng ti\u1ec1n th\u1ee5 \u0111\u1ed9ng \u0111\u1ec1u \u0111\u1eb7n t\u1eeb ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, ti\u1ec1n hoa h\u1ed3ng ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m s\u1ed1 \u0111\u1ed9c quy\u1ec1n c\u1ee7a ri\u00eang b\u1ea1n ngay c\u1ea3 khi giai \u0111o\u1ea1n Back-To-School \u0111\u00e3 kh\u00e9p l\u1ea1i.<\/p>\n\n\n\n V\u1edbi s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong h\u00e0nh vi ti\u00eau d\u00f9ng \u0111a th\u1ebf h\u1ec7 c\u1ee7a c\u1ea3 ph\u1ee5 huynh v\u00e0 h\u1ecdc sinh hi\u1ec7n nay, m\u00f9a t\u1ef1u tr\u01b0\u1eddng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u00f3 s\u1ee9c mua m\u1ea1nh m\u1ebd nh\u1ea5t n\u0103m. T\u1eeb l\u00e0m Affiliate Marketing kh\u00f4ng c\u1ea7n v\u1ed1n, kinh doanh th\u1eddi trang, ph\u1ee5 ki\u1ec7n c\u00f4ng ngh\u1ec7 cho \u0111\u1ebfn b\u00e1n s\u1ea3n ph\u1ea9m s\u1ed1 hay x\u00e2y d\u1ef1ng k\u00eanh n\u1ed9i dung chuy\u00ean s\u00e2u, m\u1ed7i m\u00f4 h\u00ecnh \u0111\u1ec1u mang \u0111\u1ebfn c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng v\u00f4 c\u00f9ng l\u1edbn cho nh\u1eefng ai bi\u1ebft h\u00e0nh \u0111\u1ed9ng s\u1edbm.<\/p>\n\n\n\n \u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c b\u1ea1n ch\u1ecdn m\u00f4 h\u00ecnh n\u00e0o, m\u00e0 l\u00e0 b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang c\u00f3 nhu c\u1ea7u chi ti\u00eau v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u0111\u1ee7 s\u1edbm tr\u01b0\u1edbc khi l\u00e0n s\u00f3ng mua s\u1eafm b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n cao \u0111i\u1ec3m. H\u00e3y b\u1eaft tay v\u00e0o l\u00ean k\u1ebf ho\u1ea1ch, s\u1ea3n xu\u1ea5t nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb \u0111\u1ea7u ti\u00ean ngay h\u00f4m nay \u0111\u1ec3 bi\u1ebfn m\u00f9a t\u1ef1u tr\u01b0\u1eddng 2026 tr\u1edf th\u00e0nh c\u1ed9t m\u1ed1c b\u1ee9t ph\u00e1 doanh thu \u0111\u00e1ng k\u1ec3 cho s\u1ef1 nghi\u1ec7p kinh doanh online c\u1ee7a b\u1ea1n!<\/p>\n\n\n\n XEM TH\u00caM: <\/strong>C\u00e1ch l\u00e0m k\u00eanh Tiktok kh\u00f4ng l\u1ed9 m\u1eb7t v\u1eabn ngh\u00ecn \u0111\u01a1n n\u0103m 2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" M\u00f9a t\u1ef1u tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 l\u00e0 th\u1eddi \u0111i\u1ec3m h\u1ecdc sinh v\u00e0 sinh vi\u00ean chu\u1ea9n b\u1ecb cho n\u0103m h\u1ecdc m\u1edbi m\u00e0 c\u00f2n l\u00e0 giai \u0111o\u1ea1n b\u00f9ng… Read More »Ki\u1ebfm ti\u1ec1n m\u00f9a T\u1ef1u tr\u01b0\u1eddng 2026: 7 c\u00e1ch t\u1eadn d\u1ee5ng l\u00e0n s\u00f3ng chi ti\u00eau \u0111\u1ec3 t\u0103ng thu nh\u1eadp<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":15770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-15747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15747"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=15747"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15747\/revisions"}],"predecessor-version":[{"id":15772,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15747\/revisions\/15772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/15770"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=15747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=15747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=15747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/07\/thong-ke-thi-trg-BTS.png\")
Ngu\u1ed3n: Spherical Insights<\/em><\/figcaption><\/figure><\/div>\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/07\/kiem-tien-mua-tuu-truong.jpg\")
<\/figure>\n\n\n\n2. T\u1ec7p kh\u00e1ch c\u1ea7n t\u1eadp trung khi ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n
2.1. T\u1ec7p h\u1ecdc sinh Ti\u1ec3u h\u1ecdc & THCS<\/strong><\/h3>\n\n\n\n
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2.2. T\u1ec7p h\u1ecdc sinh THPT & Sinh vi\u00ean<\/strong><\/h3>\n\n\n\n
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![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/07\/tuu-trg.jpg\")
<\/figure>\n\n\n\n2.3. T\u1ec7p kh\u00e1ch d\u1ec5 b\u1ecb b\u1ecf qu\u00ean: C\u00e1c b\u1eadc ph\u1ee5 huynh<\/strong><\/h3>\n\n\n\n
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3. C\u00e1c c\u00e1ch ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 2026<\/strong><\/h2>\n\n\n\n
3.1. Affiliate Marketing – C\u00e1ch ki\u1ebfm ti\u1ec1n m\u00f9a t\u1ef1u tr\u01b0\u1eddng \u00edt v\u1ed1n nh\u01b0ng nhi\u1ec1u ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/07\/xu-huong-affiliate-nua-cuoi-2026-1-1024x576.jpg\")
3.2. Kinh doanh th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n tr\u01b0\u1eddng h\u1ecdc<\/strong><\/h3>\n\n\n\n
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![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/07\/xu-huong-affiliate-nua-cuoi-2026-2-1024x576.jpg\")
3.3. Kinh doanh ph\u1ee5 ki\u1ec7n c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 h\u1ecdc t\u1eadp<\/strong><\/h3>\n\n\n\n
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3.4. B\u00e1n t\u00e0i li\u1ec7u h\u1ecdc t\u1eadp v\u00e0 s\u1ea3n ph\u1ea9m s\u1ed1<\/strong><\/h3>\n\n\n\n
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![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/07\/xu-huong-affiliate-nua-cuoi-2026-3-1024x576.jpg\")
3.5. D\u1ea1y h\u1ecdc online v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 gi\u00e1o d\u1ee5c b\u1ed5 tr\u1ee3<\/strong><\/h3>\n\n\n\n
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![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/07\/image-7-1024x881.png\")
3.6. D\u1ecbch v\u1ee5 Decor ph\u00f2ng tr\u1ecd v\u00e0 cung c\u1ea5p combo gia d\u1ee5ng cho t\u00e2n sinh vi\u00ean<\/strong><\/h3>\n\n\n\n
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3.7. Thu mua, t\u00e2n trang v\u00e0 thanh l\u00fd thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 c\u0169<\/strong><\/h3>\n\n\n\n
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![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/07\/xu-huong-affiliate-nua-cuoi-2026-4-1024x576.jpg\")
4. X\u00e2y d\u1ef1ng k\u00eanh n\u1ed9i dung \u0111\u1ec3 ki\u1ebfm ti\u1ec1n l\u00e2u d\u00e0i sau m\u00f9a t\u1ef1u tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n
K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n