1. T\u00ecm ki\u1ebfm b\u1eb1ng AI (AI Search – SGE) tr\u1edf th\u00e0nh \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u m\u1edbi c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nH\u00e0nh vi t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng \u0111ang b\u1ecb th\u00e1ch th\u1ee9c tr\u1ef1c ti\u1ebfp b\u1edfi c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn v\u00e0 chatbot AI. Ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u c\u00f3 th\u00f3i quen t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp thay v\u00ec nh\u1ea5p v\u00e0o t\u1eebng \u0111\u01b0\u1eddng link xanh truy\u1ec1n th\u1ed1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec3n th\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng performance marketing c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/06\/ai-search-1024x576.jpg\")
<\/figure>\n\n\n\nS\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c minh ch\u1ee9ng r\u1ea5t r\u00f5 qua b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c Gartner<\/a>, trong \u0111\u00f3 d\u1ef1 b\u00e1o r\u1eb1ng l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng s\u1ebd s\u1ee5t gi\u1ea3m \u0111\u1ebfn 25% <\/strong>do s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a AI chatbots<\/strong> v\u00e0 c\u00e1c t\u00e1c v\u1ee5 \u1ea3o. B\u00e0 Emma Mathison, chuy\u00ean vi\u00ean ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u c\u1ea5p cao t\u1ea1i Gartner Marketing, nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111ang k\u00e9o d\u00e0i h\u00e0nh tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a ng\u01b0\u1eddi mua ch\u1ee9 kh\u00f4ng h\u1ec1 r\u00fat ng\u1eafn n\u00f3. Th\u1ef1c t\u1ebf c\u00f3 \u0111\u1ebfn 31% ng\u01b0\u1eddi ti\u00eau d\u00f9ng <\/strong>d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 truy v\u1ea5n th\u00f4ng tin khi \u0111\u1ed1i di\u1ec7n v\u1edbi c\u00e1c t\u00f3m t\u1eaft t\u1eeb AI.<\/p>\n\n\n\nCh\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 chi\u1ebfn th\u1eafng v\u1ec1 m\u1eb7t hi\u1ec3n th\u1ecb, nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t b\u1eaft bu\u1ed9c ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a song song cho c\u1ea3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a AI l\u1eabn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm SEO th\u00f4ng th\u01b0\u1eddng. C\u1ee5c di\u1ec7n n\u00e0y bu\u1ed9c c\u00e1c marketer ph\u1ea3i t\u01b0 duy v\u01b0\u1ee3t ra kh\u1ecfi ranh gi\u1edbi c\u1ee7a t\u1eeb kh\u00f3a \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1ch c\u1ea5u tr\u00fac d\u1eef li\u1ec7u. <\/p>\n\n\n\n
\u0110i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a xu h\u01b0\u1edbng performance marketing \u1ee9ng d\u1ee5ng AI l\u00e0 l\u00e0m sao cho c\u00e1c AI Agents c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u00e9t, tr\u00edch xu\u1ea5t v\u00e0 \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u trong c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. Suy cho c\u00f9ng, AI ch\u1ec9 l\u00e0 c\u00e1nh tay \u0111\u1eafc l\u1ef1c trong vi\u1ec7c x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung th\u00f4, c\u00f2n vi\u1ec7c th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc insight b\u1ea3n \u0111\u1ecba c\u0169ng nh\u01b0 c\u1ea7m tr\u1ecbch m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ed1t l\u00f5i v\u1eabn l\u00e0 \u0111\u1eb7c quy\u1ec1n b\u1ea5t kh\u1ea3 x\u00e2m ph\u1ea1m c\u1ee7a m\u1ed9t marketer b\u1eb1ng x\u01b0\u01a1ng b\u1eb1ng th\u1ecbt.<\/p>\n\n\n\n
2. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean khuy\u1ebfn ngh\u1ecb t\u1eeb chuy\u00ean gia thay v\u00ec t\u1ef1 nghi\u00ean c\u1ee9u<\/strong><\/h2>\n\n\n\nS\u1ef1 b\u00f9ng n\u1ed5 th\u00f4ng tin r\u00e1c v\u00e0 c\u00e1c n\u1ed9i dung AI t\u1ef1 \u0111\u1ed9ng t\u1ea1o ra (AI-generated content) \u0111ang khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i qu\u00e1 t\u1ea3i th\u00f4ng tin. Khi l\u00f2ng tin b\u1ecb suy gi\u1ea3m, ng\u01b0\u1eddi mua c\u00f3 xu h\u01b0\u1edbng \u1ee7y quy\u1ec1n vi\u1ec7c l\u1ecdc th\u00f4ng tin cho c\u00e1c chuy\u00ean gia ho\u1eb7c c\u00e1c tr\u1ee3 l\u00fd AI \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/06\/image-7.png\")
<\/figure>\n\n\n\nTheo b\u00e1o c\u00e1o xu h\u01b0\u1edbng to\u00e0n c\u1ea7u c\u1ee7a Deloitte Digital, c\u00f3 t\u1edbi 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng c\u00e1c n\u1ed9i dung x\u00e3 h\u1ed9i, khuy\u1ebfn ngh\u1ecb t\u1eeb chuy\u00ean gia ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn c\u00e1ch h\u1ecd kh\u00e1m ph\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1edd \u0111\u00e2y ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 x\u00e1c th\u1ef1c trong m\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng. <\/p>\n\n\n\nH\u1ec7 qu\u1ea3 l\u00e0 cu\u1ed9c ch\u01a1i ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t s\u1ebd \u01b0u \u00e1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c m\u00ecnh l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn v\u00f4 danh n\u1eb1m trong danh s\u00e1ch so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng performance marketing kh\u00f4ng th\u1ec3 b\u1ecb l\u1eadt \u0111\u1ed5 khi ni\u1ec1m tin tr\u1edf th\u00e0nh th\u1ee9 t\u00e0i s\u1ea3n \u0111\u1eaft \u0111\u1ecf nh\u1ea5t. <\/p>\n\n\n\n
V\u00ed d\u1ee5 ti\u1ec1n ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 loa ph\u00f3ng thanh gi\u00fap b\u1ea1n h\u00e9t to gi\u1eefa ch\u1ee3 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd. C\u00f2n danh ti\u1ebfng \u201cng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady\u201d ch\u00ednh l\u00e0 b\u1eb1ng c\u1ea5p v\u00e0 uy t\u00edn c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t k\u1ebb v\u00f4 danh h\u00e9t to, ng\u01b0\u1eddi ta s\u1ebd coi b\u1ea1n l\u00e0 k\u1ebb l\u00e0m phi\u1ec1n. Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t b\u00e1c s\u0129 c\u00f3 ti\u1ebfng c\u1ea7m loa, m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u1eafng nghe v\u00e0 tranh gi\u00e0nh nhau mua thu\u1ed1c.<\/p>\n\n\n\n
3. T\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng \u0111\u1eb7t l\u1ecbch t\u1ef1 \u0111\u1ed9ng v\u00e0o t\u1ed5ng \u0111\u00e0i cu\u1ed9c g\u1ecdi AI<\/strong><\/h2>\n\n\n\nTrong c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp nh\u01b0 t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, y t\u1ebf ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ea1i nh\u00e0, c\u00e1c AI Agent kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nhi\u1ec7m v\u1ee5 gi\u1ea3i \u0111\u00e1p th\u00f4ng tin c\u01a1 b\u1ea3n. B\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 c\u00f4ng ngh\u1ec7 hi\u1ec7n nay \u0111\u00e3 cho ph\u00e9p c\u00e1c t\u1ed5ng \u0111\u00e0i AI th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi kh\u00e9p k\u00edn t\u1eeb vi\u1ec7c nh\u1eadn di\u1ec7n nhu c\u1ea7u, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, truy c\u1eadp l\u1ecbch th\u1eddi gian th\u1ef1c cho \u0111\u1ebfn vi\u1ec7c ch\u1ed1t l\u1ecbch h\u1eb9n ngay trong cu\u1ed9c tho\u1ea1i.<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/06\/xu-huong-performance-marketing.png\")
<\/figure>\n\n\n\nC\u00f4ng ngh\u1ec7 n\u00e0y x\u00f3a b\u1ecf ho\u00e0n to\u00e0n \u0111\u1ed9 tr\u1ec5 gi\u1eefa b\u01b0\u1edbc ph\u00e1t sinh nhu c\u1ea7u v\u00e0 b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf. Nh\u1edd \u0111\u00f3, c\u00e1c chuy\u00ean vi\u00ean performance marketing gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (CPC) m\u00e0 c\u00f3 th\u1ec3 chuy\u1ec3n h\u1eb3n sang t\u1ed1i \u01b0u chi ph\u00ed tr\u00ean m\u1ed7i l\u1ecbch h\u1eb9n th\u00e0nh c\u00f4ng, mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf tr\u1ef1c ti\u1ebfp cho doanh nghi\u1ec7p. <\/p>\n\n\n\n
V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: VinFast <\/strong>hay c\u00e1c ng\u00e2n h\u00e0ng VIB, VPBank<\/strong> \u0111\u00e3 \u00e1p d\u1ee5ng AI Voicebot v\u00e0o t\u1ed5ng \u0111\u00e0i. Khi kh\u00e1ch h\u00e0ng \u0111i\u1ec1n form \u0111\u0103ng k\u00fd l\u00e1i th\u1eed xe VinFast, ch\u1ec9 3-5 ph\u00fat sau, AI Voicebot t\u1ef1 \u0111\u1ed9ng g\u1ecdi l\u1ea1i, check l\u1ecbch tr\u1ed1ng t\u1ea1i showroom \u0111\u1ec3 ch\u1ed1t ng\u00e0y gi\u1edd h\u1eb9n v\u00e0 t\u1ef1 \u0111\u1ed9ng g\u1eedi SMS x\u00e1c nh\u1eadn cho kh\u00e1ch.<\/p>\n\n\n\nKh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI Voice v\u00e0 Automation ch\u00ednh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng performance marketing mang t\u00ednh \u0111\u1ed9t ph\u00e1 v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7 v\u1eadn h\u00e0nh.<\/p>\n\n\n\n
4. Nh\u1eafm m\u1ee5c ti\u00eau d\u1ecbch chuy\u1ec3n t\u1eeb “h\u1ecd l\u00e0 ai” sang “t\u1ea1i sao h\u1ecd mua”<\/strong><\/h2>\n\n\n\nM\u00f4 h\u00ecnh ph\u00e2n t\u00e1ch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc thu\u1ea7n t\u00fay nh\u01b0 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh hay v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao trong k\u1ef7 nguy\u00ean b\u1ea3o m\u1eadt d\u1eef li\u1ec7u nghi\u00eam ng\u1eb7t. <\/p>\n\n\n\n
M\u1ed9t nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u c\u1ee7a Ipsos ch\u1ec9 ra r\u1eb1ng, c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eafm tr\u00fang v\u00e0o b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n, gi\u00e1 tr\u1ecb s\u1ed1ng v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u1ef7 l\u1ec7 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. N\u1ebfu b\u1ecf qua xu h\u01b0\u1edbng performance marketing n\u00e0y, doanh nghi\u1ec7p s\u1ebd ti\u1ebfp t\u1ee5c l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
Do \u0111\u00f3, k\u1ef9 thu\u1eadt Microtargeting<\/a> \u0111ang d\u1ecbch chuy\u1ec3n tr\u1ecdng t\u00e2m sang ph\u00e2n t\u00edch t\u00e2m l\u00fd h\u00ecnh h\u1ecdc v\u00e0 ng\u1eef c\u1ea3nh h\u00e0nh vi. Marketer c\u1ea7n t\u1eadp trung khai th\u00e1c s\u1ef1 c\u1ea5p b\u00e1ch c\u1ee7a t\u00ecnh hu\u1ed1ng, m\u1ee9c \u0111\u1ed9 ch\u1ecbu \u0111\u1ef1ng r\u1ee7i ro t\u00e0i ch\u00ednh, ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n c\u1ed9t m\u1ed1c trong \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\nVi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 bi\u1ebft ai \u0111ang t\u00ecm ki\u1ebfm. \u00c1p d\u1ee5ng \u0111\u00fang xu h\u01b0\u1edbng performance marketing d\u1ef1a tr\u00ean t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi s\u1ebd gi\u00fap th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ch\u1ea1m \u0111\u00fang n\u1ed7i \u0111au c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n
5. Paid media thay \u0111\u1ed5i vai tr\u00f2 trong k\u1ef7 nguy\u00ean tr\u1ef1c quan h\u00f3a<\/strong><\/h2>\n\n\n\nKhi AI \u0111\u1ea3m nh\u1eadn l\u1edbp kh\u00e1m ph\u00e1 th\u00f4ng tin ban \u0111\u1ea7u, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Ads) kh\u00f4ng c\u00f2n g\u00e1nh v\u00e1c 100% nhi\u1ec7m v\u1ee5 chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp theo m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh t\u1eeb nh\u1ea5p chu\u1ed9t \u0111\u1ebfn mua h\u00e0ng. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Instagram Reels hay YouTube Shorts, c\u00e1c \u0111\u1ecbnh d\u1ea1ng chuy\u1ec3n \u0111\u1ed9ng \u0111ang chi\u1ebfm s\u00f3ng t\u1ed1i \u0111a. <\/p>\n\n\n\n
Tiktok cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh c\u00f3 xem ti\u1ebfp video hay kh\u00f4ng ch\u1ec9 trong 1 \u0111\u1ebfn 3 gi\u00e2y \u0111\u1ea7u ti\u00ean<\/strong>. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n trong v\u00e0i gi\u00e2y ng\u1eafn ng\u1ee7i n\u00e0y quy\u1ebft \u0111\u1ecbnh vi\u1ec7c thu\u1eadt to\u00e1n c\u00f3 ti\u1ebfp t\u1ee5c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n n\u1eefa hay kh\u00f4ng.<\/p>\n\n\n\nTrong b\u1ed1i c\u1ea3nh \u0111\u00f3, paid ads \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o t\u1ea7m \u1ea3nh h\u01b0\u1edfng, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 ch\u1ee9ng th\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a xu h\u01b0\u1edbng performance marketing l\u00fac n\u00e0y bu\u1ed9c ph\u1ea3i ph\u1ed1i h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a \u0111i\u1ec3m (Multi-touch attribution<\/a>) v\u00e0 m\u00f4 h\u00ecnh h\u1ed7n h\u1ee3p truy\u1ec1n th\u00f4ng (Media Mix Modelling – MMM<\/a>) thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o ch\u1ec9 s\u1ed1 Last-click v\u1ed1n \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c th\u1ef1c t\u1ebf. Doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn xu h\u01b0\u1edbng performance marketing d\u1ea1ng video ng\u1eafn n\u00e0y d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ph\u1ec5u nh\u1eadn di\u1ec7n to\u00e0n di\u1ec7n thay v\u00ec ch\u1ec9 k\u1ef3 v\u1ecdng chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n6. M\u00f4 h\u00ecnh mua qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n trong xu h\u01b0\u1edbng performance marketing<\/strong><\/h2>\n\n\n\nD\u01b0\u1edbi \u00e1p l\u1ef1c c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch c\u1ee7a c\u00e1c doanh nghi\u1ec7p, c\u00e1c agency hay publisher kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c b\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 \u1ea3o nh\u01b0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb hay l\u01b0\u1ee3t click \u0111\u01a1n thu\u1ea7n. Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu hi\u1ec7n nay l\u00e0 m\u00f4 h\u00ecnh mua qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf. <\/p>\n\n\n\n
M\u00f4 h\u00ecnh n\u00e0y b\u1eaft bu\u1ed9c c\u00e1c b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ph\u1ea3i cam k\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ea7u ra g\u1eafn li\u1ec1n v\u1edbi doanh thu th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi ch\u1ea5t l\u01b0\u1ee3ng, s\u1ed1 l\u01b0\u1ee3ng l\u1ecbch h\u1eb9n \u0111\u00e3 x\u00e1c th\u1ef1c, ho\u1eb7c t\u1ef7 l\u1ec7 chia s\u1ebb doanh thu th\u1ef1c t\u1ebf mang v\u1ec1.<\/p>\n\n\n\n
Nh\u00ecn r\u1ed9ng ra to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft Rentracks Vietnam l\u1ea1i l\u00e0 n\u01a1i kh\u1eb3ng \u0111\u1ecbnh xu h\u01b0\u1edbng performance marketing n\u00e0y. B\u1eb1ng vi\u1ec7c ti\u00ean phong \u0111\u1ea9y m\u1ea1nh m\u00f4 h\u00ecnh CPA (Cost Per Action) v\u00e0 CPS (Cost Per Sale), h\u1ecd gi\u00fap c\u00e1c nh\u00e3n h\u00e0ng lo\u1ea1i b\u1ecf r\u1ee7i ro l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00ec ch\u1ec9 chi tr\u1ea3 khi c\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf. \u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, Rentracks h\u1ed7 tr\u1ee3 c\u00e1c Publisher t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 chia s\u1ebb hoa h\u1ed3ng h\u1ea5p d\u1eabn \u0111\u1ec3 b\u1ee9t ph\u00e1 thu nh\u1eadp.<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/06\/image-8.png\")
<\/figure>\n\n\n\nS\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y \u0111ang s\u00e0ng l\u1ecdc th\u1ecb tr\u01b0\u1eddng c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd, gi\u00fap t\u00f4n vinh c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i v\u00e0 nhanh ch\u00f3ng \u0111\u00e0o th\u1ea3i nh\u1eefng \u0111\u01a1n v\u1ecb ch\u1ec9 bi\u1ebft t\u1ed1i \u01b0u h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u1ea3o b\u1eb1ng bot traffic. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng performance marketing mang t\u00ednh s\u00f2ng ph\u1eb3ng v\u00e0 minh b\u1ea1ch nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, tr\u1ea3 l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c cho d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
7. Inbound calls v\u01b0\u1ee3t tr\u1ed9i ho\u00e0n to\u00e0n so v\u1edbi outbound v\u1ec1 t\u1ef7 l\u1ec7 ROI<\/strong><\/h2>\n\n\n\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ee9c t\u01b0\u1eddng ph\u00f2ng th\u1ee7 ki\u00ean c\u1ed1 ch\u1ed1ng l\u1ea1i c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb l\u00e0m phi\u1ec1n nh\u01b0 telesale r\u00e1c hay c\u00e1c tin nh\u1eafn spam v\u00f4 t\u1ed9i v\u1ea1. D\u1eef li\u1ec7u t\u1eeb th\u1ef1c t\u1ebf kinh doanh cho th\u1ea5y c\u00e1c cu\u1ed9c g\u1ecdi ch\u1ee7 \u0111\u1ed9ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng (Inbound Calls<\/a>), v\u1ed1n ph\u00e1t sinh t\u1eeb nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0\u1ee3c s\u00e0ng l\u1ecdc qua h\u1ec7 th\u1ed1ng AI, \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (Customer Lifetime Value) cao g\u1ea5p nhi\u1ec1u l\u1ea7n c\u00e1c chi\u1ebfn d\u1ecbch outbound<\/a>.<\/p>\n\n\n\nB\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a xu h\u01b0\u1edbng performance marketing trong t\u01b0\u01a1ng lai thu\u1ed9c v\u1ec1 m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean s\u1ef1 cho ph\u00e9p, v\u1eadn h\u00e0nh ho\u00e0n to\u00e0n b\u1eb1ng \u00fd \u0111\u1ecbnh ch\u1ee7 \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c t\u1ea1i \u0111i\u1ec3m t\u1ea1o ra k\u1ebft qu\u1ea3. Vi\u1ec7c d\u1ecbch chuy\u1ec3n d\u00f2ng ti\u1ec1n \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng performance marketing t\u1eadp trung v\u00e0o Inbound s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng m\u1ed9t c\u00e1ch r\u00f5 r\u1ec7t.<\/p>\n\n\n\n
V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 so s\u00e1nh hai c\u00e1ch l\u00e0m trong ng\u00e0nh Th\u1ea9m m\u1ef9 vi\u1ec7n:<\/p>\n\n\n\n
\n- Outbound<\/strong>: Mua t\u1ec7p d\u1eef li\u1ec7u s\u1ed1 \u0111i\u1ec7n tho\u1ea1i r\u1ed3i cho nh\u00e2n vi\u00ean g\u1ecdi \u0111i\u1ec7n v\u00f4 t\u1ed9i v\u1ea1: “Ch\u00e0o ch\u1ecb, b\u00ean em \u0111ang c\u00f3 g\u00f3i t\u1eafm tr\u1eafng…”. K\u1ebft qu\u1ea3 l\u00e0 99% kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu d\u1eadp m\u00e1y, th\u1eadm ch\u00ed ch\u1eb7n s\u1ed1 v\u00ec b\u1ecb l\u00e0m phi\u1ec1n.<\/li>\n\n\n\n
- Inbound<\/strong>: Ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ed9t video ng\u1eafn chia s\u1ebb m\u1eb9o “Ph\u00e2n bi\u1ec7t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1eafm tr\u1eafng an to\u00e0n cho c\u01a1 th\u1ec3”. Cu\u1ed1i video \u0111\u1eb7t m\u1ed9t n\u00fat: “\u0110\u1ec3 l\u1ea1i th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n ph\u00e1c \u0111\u1ed3 mi\u1ec5n ph\u00ed”. Khi kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng nh\u1eadn cu\u1ed9c g\u1ecdi, h\u1ecd \u0111\u00e3 c\u00f3 nhu c\u1ea7u c\u1ef1c k\u1ef3 cao. L\u00fac n\u00e0y, t\u1ef7 l\u1ec7 ch\u1ed1t l\u1ecbch h\u1eb9n \u0111\u1ebfn vi\u1ec7n lu\u00f4n \u0111\u1ea1t m\u1ee9c t\u1ed1i \u0111a v\u00ec kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng \u0111\u00f3n nh\u1eadn.<\/li>\n<\/ul>\n\n\n\n
T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u00edch \u1ee9ng linh ho\u1ea1t trong k\u1ef7 nguy\u00ean m\u1edbi<\/strong><\/h1>\n\n\n\nNh\u00ecn l\u1ea1i to\u00e0n b\u1ed9 b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng, c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb \u0103n x\u1ed5i kh\u00f4ng c\u00f2n \u0111\u1ea5t di\u1ec5n. M\u1ed7i m\u1ed9t xu h\u01b0\u1edbng performance marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean \u0111\u1ec1u ph\u1ea3n \u00e1nh m\u1ed9t s\u1ef1 th\u1eadt kh\u00e1ch quan: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng minh h\u01a1n v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u0169ng kh\u1eaft khe h\u01a1n. <\/p>\n\n\n\n
N\u1ebfu doanh nghi\u1ec7p v\u1eabn gi\u1eef t\u01b0 duy ch\u1ea1y b\u00e0i qu\u1ea3ng c\u00e1o c\u0169 k\u1ef9, vi\u1ec7c c\u1ea1n ki\u1ec7t ng\u00e2n s\u00e1ch l\u00e0 \u0111i\u1ec1u s\u1edbm mu\u1ed9n. Vi\u1ec7c theo s\u00e1t v\u00e0 th\u1ef1c thi \u0111\u1ed3ng b\u1ed9 c\u00e1c xu h\u01b0\u1edbng performance marketing m\u1edbi kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh m\u00e0 c\u00f2n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh mang t\u00ednh r\u00e0o c\u1ea3n, ng\u0103n ch\u1eb7n c\u00e1c \u0111\u1ed1i th\u1ee7 sao ch\u00e9p chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n
\u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u1eaft ch\u1eb7t chi ti\u00eau, ng\u00e2n s\u00e1ch cho c\u00e1c chi\u1ebfn d\u1ecbch paid media ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf. Nghi\u00ean c\u1ee9u t\u1eeb Search Engine Land<\/a> ch\u1ec9 ra chi ph\u00ed CPC c\u1ee7a Google \u0111\u00e3 t\u0103ng 40\u201350% trong v\u00f2ng 5 n\u0103m qua<\/strong>. <\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/06\/image-9-1024x607.png\")
<\/figure>\n\n\n\n\u0110i\u1ec1u n\u00e0y bu\u1ed9c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u su\u1ea5t kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ed1t ti\u1ec1n thu\u1ea7n t\u00fay \u0111\u1ec3 mua traffic, m\u00e0 ph\u1ea3i chuy\u1ec3n m\u00ecnh th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng minh t\u1ed1i \u01b0u h\u00f3a doanh thu d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Do \u0111\u00f3, vi\u1ec7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng performance marketing to\u00e0n c\u1ea7u l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 t\u1ed3n t\u1ea1i. <\/p>\n\n\n\n
K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n\u0110\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau trong cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ngay l\u1eadp t\u1ee9c th\u1ef1c hi\u1ec7n ba b\u01b0\u1edbc chuy\u1ec3n d\u1ecbch chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u1ee9ng d\u1ee5ng tri\u1ec7t \u0111\u1ec3 c\u00e1c xu h\u01b0\u1edbng performance marketing v\u00e0o th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh:<\/p>\n\n\n\n
\n- X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t (First-party data) th\u1eadt v\u1eefng ch\u1eafc \u0111\u1ec3 t\u1ef1 ch\u1ee7 trong vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, gi\u1ea3m thi\u1ec3u s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba v\u1ed1n ng\u00e0y c\u00e0ng si\u1ebft ch\u1eb7t quy\u1ec1n ri\u00eang t\u01b0.<\/li>\n\n\n\n
- Chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy s\u00e1ng t\u1ea1o sang \u0111\u1ecbnh d\u1ea1ng video ng\u1eafn tr\u1ef1c quan, t\u1eadp trung t\u1ed1i \u01b0u h\u00f3a th\u00f4ng \u0111i\u1ec7p ngay trong 3 gi\u00e2y \u0111\u1ea7u ti\u00ean nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi h\u1ecd l\u01b0\u1edbt qua.<\/li>\n\n\n\n
- C\u1ea5u tr\u00fac l\u1ea1i to\u00e0n b\u1ed9 c\u00e1c chi\u1ebfn d\u1ecbch paid media xoay quanh b\u00e0i to\u00e1n t\u1ed1i \u01b0u chi ph\u00ed d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf, \u0111\u1ea3m b\u1ea3o m\u1ed7i \u0111\u1ed3ng ng\u00e2n s\u00e1ch chi ra \u0111\u1ec1u \u0111i k\u00e8m cam k\u1ebft doanh thu v\u00e0 chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\nT\u00f3m l\u1ea1i, b\u1ea3n ch\u1ea5t c\u1ee7a xu h\u01b0\u1edbng performance marketing trong giai \u0111o\u1ea1n t\u1edbi kh\u00f4ng c\u00f2n l\u00e0 vi\u1ec7c \u0111\u1ed5 ti\u1ec1n ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00f4 t\u1ed9i v\u1ea1 \u0111\u1ec3 \u00e9p kh\u00e1ch h\u00e0ng ph\u1ea3i ch\u00fa \u00fd. Thay v\u00e0o \u0111\u00f3, cu\u1ed9c ch\u01a1i s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin b\u1eb1ng s\u1ef1 chuy\u00ean nghi\u1ec7p, gi\u00fap h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra m\u01b0\u1ee3t m\u00e0 nh\u1ea5t v\u00e0 ch\u1ea1m \u0111\u00fang nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd. Ch\u1ec9 khi ch\u1ee7 \u0111\u1ed9ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c theo h\u01b0\u1edbng minh b\u1ea1ch v\u00e0 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00f2ng ti\u1ec1n qu\u1ea3ng c\u00e1o v\u00e0 b\u1ee9t ph\u00e1 doanh thu m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>Th\u1ed1ng K\u00ea Th\u1ecb Tr\u01b0\u1eddng Affiliate V\u00e0 Xu H\u01b0\u1edbng 2026: B\u1ee9t Ph\u00e1 Doanh Thu Trong K\u1ef7 Nguy\u00ean Ti\u1ebfp Th\u1ecb Li\u00ean K\u1ebft<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Performance marketing kh\u00f4ng thay \u0111\u1ed5i qua m\u1ed9t \u0111\u00eam, nh\u01b0ng khi nh\u1eefng t\u00edn hi\u1ec7u nh\u01b0 d\u1eef li\u1ec7u li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n trong c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn… Read More »7 xu h\u01b0\u1edbng performance marketing b\u1ee9t ph\u00e1 doanh thu cu\u1ed1i n\u0103m 2026<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":15370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56,20,15],"tags":[],"class_list":["post-15369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-goc-chia-se","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15369"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=15369"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15369\/revisions"}],"predecessor-version":[{"id":15386,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15369\/revisions\/15386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/15370"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=15369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=15369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=15369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nS\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c minh ch\u1ee9ng r\u1ea5t r\u00f5 qua b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c Gartner<\/a>, trong \u0111\u00f3 d\u1ef1 b\u00e1o r\u1eb1ng l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng s\u1ebd s\u1ee5t gi\u1ea3m \u0111\u1ebfn 25% <\/strong>do s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a AI chatbots<\/strong> v\u00e0 c\u00e1c t\u00e1c v\u1ee5 \u1ea3o. B\u00e0 Emma Mathison, chuy\u00ean vi\u00ean ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u c\u1ea5p cao t\u1ea1i Gartner Marketing, nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111ang k\u00e9o d\u00e0i h\u00e0nh tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a ng\u01b0\u1eddi mua ch\u1ee9 kh\u00f4ng h\u1ec1 r\u00fat ng\u1eafn n\u00f3. Th\u1ef1c t\u1ebf c\u00f3 \u0111\u1ebfn 31% ng\u01b0\u1eddi ti\u00eau d\u00f9ng <\/strong>d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 truy v\u1ea5n th\u00f4ng tin khi \u0111\u1ed1i di\u1ec7n v\u1edbi c\u00e1c t\u00f3m t\u1eaft t\u1eeb AI.<\/p>\n\n\n\n Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 chi\u1ebfn th\u1eafng v\u1ec1 m\u1eb7t hi\u1ec3n th\u1ecb, nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t b\u1eaft bu\u1ed9c ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a song song cho c\u1ea3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a AI l\u1eabn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm SEO th\u00f4ng th\u01b0\u1eddng. C\u1ee5c di\u1ec7n n\u00e0y bu\u1ed9c c\u00e1c marketer ph\u1ea3i t\u01b0 duy v\u01b0\u1ee3t ra kh\u1ecfi ranh gi\u1edbi c\u1ee7a t\u1eeb kh\u00f3a \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1ch c\u1ea5u tr\u00fac d\u1eef li\u1ec7u. <\/p>\n\n\n\n \u0110i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a xu h\u01b0\u1edbng performance marketing \u1ee9ng d\u1ee5ng AI l\u00e0 l\u00e0m sao cho c\u00e1c AI Agents c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u00e9t, tr\u00edch xu\u1ea5t v\u00e0 \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u trong c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. Suy cho c\u00f9ng, AI ch\u1ec9 l\u00e0 c\u00e1nh tay \u0111\u1eafc l\u1ef1c trong vi\u1ec7c x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung th\u00f4, c\u00f2n vi\u1ec7c th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc insight b\u1ea3n \u0111\u1ecba c\u0169ng nh\u01b0 c\u1ea7m tr\u1ecbch m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ed1t l\u00f5i v\u1eabn l\u00e0 \u0111\u1eb7c quy\u1ec1n b\u1ea5t kh\u1ea3 x\u00e2m ph\u1ea1m c\u1ee7a m\u1ed9t marketer b\u1eb1ng x\u01b0\u01a1ng b\u1eb1ng th\u1ecbt.<\/p>\n\n\n\n S\u1ef1 b\u00f9ng n\u1ed5 th\u00f4ng tin r\u00e1c v\u00e0 c\u00e1c n\u1ed9i dung AI t\u1ef1 \u0111\u1ed9ng t\u1ea1o ra (AI-generated content) \u0111ang khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i qu\u00e1 t\u1ea3i th\u00f4ng tin. Khi l\u00f2ng tin b\u1ecb suy gi\u1ea3m, ng\u01b0\u1eddi mua c\u00f3 xu h\u01b0\u1edbng \u1ee7y quy\u1ec1n vi\u1ec7c l\u1ecdc th\u00f4ng tin cho c\u00e1c chuy\u00ean gia ho\u1eb7c c\u00e1c tr\u1ee3 l\u00fd AI \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n Theo b\u00e1o c\u00e1o xu h\u01b0\u1edbng to\u00e0n c\u1ea7u c\u1ee7a Deloitte Digital, c\u00f3 t\u1edbi 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng c\u00e1c n\u1ed9i dung x\u00e3 h\u1ed9i, khuy\u1ebfn ngh\u1ecb t\u1eeb chuy\u00ean gia ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn c\u00e1ch h\u1ecd kh\u00e1m ph\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1edd \u0111\u00e2y ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 x\u00e1c th\u1ef1c trong m\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng. <\/p>\n\n\n\n H\u1ec7 qu\u1ea3 l\u00e0 cu\u1ed9c ch\u01a1i ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t s\u1ebd \u01b0u \u00e1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c m\u00ecnh l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn v\u00f4 danh n\u1eb1m trong danh s\u00e1ch so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng performance marketing kh\u00f4ng th\u1ec3 b\u1ecb l\u1eadt \u0111\u1ed5 khi ni\u1ec1m tin tr\u1edf th\u00e0nh th\u1ee9 t\u00e0i s\u1ea3n \u0111\u1eaft \u0111\u1ecf nh\u1ea5t. <\/p>\n\n\n\n V\u00ed d\u1ee5 ti\u1ec1n ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 loa ph\u00f3ng thanh gi\u00fap b\u1ea1n h\u00e9t to gi\u1eefa ch\u1ee3 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd. C\u00f2n danh ti\u1ebfng \u201cng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady\u201d ch\u00ednh l\u00e0 b\u1eb1ng c\u1ea5p v\u00e0 uy t\u00edn c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t k\u1ebb v\u00f4 danh h\u00e9t to, ng\u01b0\u1eddi ta s\u1ebd coi b\u1ea1n l\u00e0 k\u1ebb l\u00e0m phi\u1ec1n. Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t b\u00e1c s\u0129 c\u00f3 ti\u1ebfng c\u1ea7m loa, m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u1eafng nghe v\u00e0 tranh gi\u00e0nh nhau mua thu\u1ed1c.<\/p>\n\n\n\n Trong c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp nh\u01b0 t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, y t\u1ebf ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ea1i nh\u00e0, c\u00e1c AI Agent kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nhi\u1ec7m v\u1ee5 gi\u1ea3i \u0111\u00e1p th\u00f4ng tin c\u01a1 b\u1ea3n. B\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 c\u00f4ng ngh\u1ec7 hi\u1ec7n nay \u0111\u00e3 cho ph\u00e9p c\u00e1c t\u1ed5ng \u0111\u00e0i AI th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi kh\u00e9p k\u00edn t\u1eeb vi\u1ec7c nh\u1eadn di\u1ec7n nhu c\u1ea7u, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, truy c\u1eadp l\u1ecbch th\u1eddi gian th\u1ef1c cho \u0111\u1ebfn vi\u1ec7c ch\u1ed1t l\u1ecbch h\u1eb9n ngay trong cu\u1ed9c tho\u1ea1i.<\/p>\n\n\n\n C\u00f4ng ngh\u1ec7 n\u00e0y x\u00f3a b\u1ecf ho\u00e0n to\u00e0n \u0111\u1ed9 tr\u1ec5 gi\u1eefa b\u01b0\u1edbc ph\u00e1t sinh nhu c\u1ea7u v\u00e0 b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf. Nh\u1edd \u0111\u00f3, c\u00e1c chuy\u00ean vi\u00ean performance marketing gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (CPC) m\u00e0 c\u00f3 th\u1ec3 chuy\u1ec3n h\u1eb3n sang t\u1ed1i \u01b0u chi ph\u00ed tr\u00ean m\u1ed7i l\u1ecbch h\u1eb9n th\u00e0nh c\u00f4ng, mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf tr\u1ef1c ti\u1ebfp cho doanh nghi\u1ec7p. <\/p>\n\n\n\n V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: VinFast <\/strong>hay c\u00e1c ng\u00e2n h\u00e0ng VIB, VPBank<\/strong> \u0111\u00e3 \u00e1p d\u1ee5ng AI Voicebot v\u00e0o t\u1ed5ng \u0111\u00e0i. Khi kh\u00e1ch h\u00e0ng \u0111i\u1ec1n form \u0111\u0103ng k\u00fd l\u00e1i th\u1eed xe VinFast, ch\u1ec9 3-5 ph\u00fat sau, AI Voicebot t\u1ef1 \u0111\u1ed9ng g\u1ecdi l\u1ea1i, check l\u1ecbch tr\u1ed1ng t\u1ea1i showroom \u0111\u1ec3 ch\u1ed1t ng\u00e0y gi\u1edd h\u1eb9n v\u00e0 t\u1ef1 \u0111\u1ed9ng g\u1eedi SMS x\u00e1c nh\u1eadn cho kh\u00e1ch.<\/p>\n\n\n\n Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI Voice v\u00e0 Automation ch\u00ednh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng performance marketing mang t\u00ednh \u0111\u1ed9t ph\u00e1 v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7 v\u1eadn h\u00e0nh.<\/p>\n\n\n\n M\u00f4 h\u00ecnh ph\u00e2n t\u00e1ch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc thu\u1ea7n t\u00fay nh\u01b0 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh hay v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao trong k\u1ef7 nguy\u00ean b\u1ea3o m\u1eadt d\u1eef li\u1ec7u nghi\u00eam ng\u1eb7t. <\/p>\n\n\n\n M\u1ed9t nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u c\u1ee7a Ipsos ch\u1ec9 ra r\u1eb1ng, c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eafm tr\u00fang v\u00e0o b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n, gi\u00e1 tr\u1ecb s\u1ed1ng v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u1ef7 l\u1ec7 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. N\u1ebfu b\u1ecf qua xu h\u01b0\u1edbng performance marketing n\u00e0y, doanh nghi\u1ec7p s\u1ebd ti\u1ebfp t\u1ee5c l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ef1c t\u1ebf.<\/p>\n\n\n\n Do \u0111\u00f3, k\u1ef9 thu\u1eadt Microtargeting<\/a> \u0111ang d\u1ecbch chuy\u1ec3n tr\u1ecdng t\u00e2m sang ph\u00e2n t\u00edch t\u00e2m l\u00fd h\u00ecnh h\u1ecdc v\u00e0 ng\u1eef c\u1ea3nh h\u00e0nh vi. Marketer c\u1ea7n t\u1eadp trung khai th\u00e1c s\u1ef1 c\u1ea5p b\u00e1ch c\u1ee7a t\u00ecnh hu\u1ed1ng, m\u1ee9c \u0111\u1ed9 ch\u1ecbu \u0111\u1ef1ng r\u1ee7i ro t\u00e0i ch\u00ednh, ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n c\u1ed9t m\u1ed1c trong \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n Vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 bi\u1ebft ai \u0111ang t\u00ecm ki\u1ebfm. \u00c1p d\u1ee5ng \u0111\u00fang xu h\u01b0\u1edbng performance marketing d\u1ef1a tr\u00ean t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi s\u1ebd gi\u00fap th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ch\u1ea1m \u0111\u00fang n\u1ed7i \u0111au c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n Khi AI \u0111\u1ea3m nh\u1eadn l\u1edbp kh\u00e1m ph\u00e1 th\u00f4ng tin ban \u0111\u1ea7u, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Ads) kh\u00f4ng c\u00f2n g\u00e1nh v\u00e1c 100% nhi\u1ec7m v\u1ee5 chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp theo m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh t\u1eeb nh\u1ea5p chu\u1ed9t \u0111\u1ebfn mua h\u00e0ng. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Instagram Reels hay YouTube Shorts, c\u00e1c \u0111\u1ecbnh d\u1ea1ng chuy\u1ec3n \u0111\u1ed9ng \u0111ang chi\u1ebfm s\u00f3ng t\u1ed1i \u0111a. <\/p>\n\n\n\n Tiktok cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh c\u00f3 xem ti\u1ebfp video hay kh\u00f4ng ch\u1ec9 trong 1 \u0111\u1ebfn 3 gi\u00e2y \u0111\u1ea7u ti\u00ean<\/strong>. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n trong v\u00e0i gi\u00e2y ng\u1eafn ng\u1ee7i n\u00e0y quy\u1ebft \u0111\u1ecbnh vi\u1ec7c thu\u1eadt to\u00e1n c\u00f3 ti\u1ebfp t\u1ee5c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n n\u1eefa hay kh\u00f4ng.<\/p>\n\n\n\n Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, paid ads \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o t\u1ea7m \u1ea3nh h\u01b0\u1edfng, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 ch\u1ee9ng th\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a xu h\u01b0\u1edbng performance marketing l\u00fac n\u00e0y bu\u1ed9c ph\u1ea3i ph\u1ed1i h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111a \u0111i\u1ec3m (Multi-touch attribution<\/a>) v\u00e0 m\u00f4 h\u00ecnh h\u1ed7n h\u1ee3p truy\u1ec1n th\u00f4ng (Media Mix Modelling – MMM<\/a>) thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o ch\u1ec9 s\u1ed1 Last-click v\u1ed1n \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c th\u1ef1c t\u1ebf. Doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn xu h\u01b0\u1edbng performance marketing d\u1ea1ng video ng\u1eafn n\u00e0y d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ph\u1ec5u nh\u1eadn di\u1ec7n to\u00e0n di\u1ec7n thay v\u00ec ch\u1ec9 k\u1ef3 v\u1ecdng chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n D\u01b0\u1edbi \u00e1p l\u1ef1c c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch c\u1ee7a c\u00e1c doanh nghi\u1ec7p, c\u00e1c agency hay publisher kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c b\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 \u1ea3o nh\u01b0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb hay l\u01b0\u1ee3t click \u0111\u01a1n thu\u1ea7n. Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu hi\u1ec7n nay l\u00e0 m\u00f4 h\u00ecnh mua qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf. <\/p>\n\n\n\n M\u00f4 h\u00ecnh n\u00e0y b\u1eaft bu\u1ed9c c\u00e1c b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ph\u1ea3i cam k\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ea7u ra g\u1eafn li\u1ec1n v\u1edbi doanh thu th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi ch\u1ea5t l\u01b0\u1ee3ng, s\u1ed1 l\u01b0\u1ee3ng l\u1ecbch h\u1eb9n \u0111\u00e3 x\u00e1c th\u1ef1c, ho\u1eb7c t\u1ef7 l\u1ec7 chia s\u1ebb doanh thu th\u1ef1c t\u1ebf mang v\u1ec1.<\/p>\n\n\n\n Nh\u00ecn r\u1ed9ng ra to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft Rentracks Vietnam l\u1ea1i l\u00e0 n\u01a1i kh\u1eb3ng \u0111\u1ecbnh xu h\u01b0\u1edbng performance marketing n\u00e0y. B\u1eb1ng vi\u1ec7c ti\u00ean phong \u0111\u1ea9y m\u1ea1nh m\u00f4 h\u00ecnh CPA (Cost Per Action) v\u00e0 CPS (Cost Per Sale), h\u1ecd gi\u00fap c\u00e1c nh\u00e3n h\u00e0ng lo\u1ea1i b\u1ecf r\u1ee7i ro l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00ec ch\u1ec9 chi tr\u1ea3 khi c\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf. \u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, Rentracks h\u1ed7 tr\u1ee3 c\u00e1c Publisher t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 chia s\u1ebb hoa h\u1ed3ng h\u1ea5p d\u1eabn \u0111\u1ec3 b\u1ee9t ph\u00e1 thu nh\u1eadp.<\/p>\n\n\n\n S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y \u0111ang s\u00e0ng l\u1ecdc th\u1ecb tr\u01b0\u1eddng c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd, gi\u00fap t\u00f4n vinh c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i v\u00e0 nhanh ch\u00f3ng \u0111\u00e0o th\u1ea3i nh\u1eefng \u0111\u01a1n v\u1ecb ch\u1ec9 bi\u1ebft t\u1ed1i \u01b0u h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u1ea3o b\u1eb1ng bot traffic. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng performance marketing mang t\u00ednh s\u00f2ng ph\u1eb3ng v\u00e0 minh b\u1ea1ch nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, tr\u1ea3 l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c cho d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ee9c t\u01b0\u1eddng ph\u00f2ng th\u1ee7 ki\u00ean c\u1ed1 ch\u1ed1ng l\u1ea1i c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb l\u00e0m phi\u1ec1n nh\u01b0 telesale r\u00e1c hay c\u00e1c tin nh\u1eafn spam v\u00f4 t\u1ed9i v\u1ea1. D\u1eef li\u1ec7u t\u1eeb th\u1ef1c t\u1ebf kinh doanh cho th\u1ea5y c\u00e1c cu\u1ed9c g\u1ecdi ch\u1ee7 \u0111\u1ed9ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng (Inbound Calls<\/a>), v\u1ed1n ph\u00e1t sinh t\u1eeb nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0\u1ee3c s\u00e0ng l\u1ecdc qua h\u1ec7 th\u1ed1ng AI, \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (Customer Lifetime Value) cao g\u1ea5p nhi\u1ec1u l\u1ea7n c\u00e1c chi\u1ebfn d\u1ecbch outbound<\/a>.<\/p>\n\n\n\n B\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a xu h\u01b0\u1edbng performance marketing trong t\u01b0\u01a1ng lai thu\u1ed9c v\u1ec1 m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean s\u1ef1 cho ph\u00e9p, v\u1eadn h\u00e0nh ho\u00e0n to\u00e0n b\u1eb1ng \u00fd \u0111\u1ecbnh ch\u1ee7 \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c t\u1ea1i \u0111i\u1ec3m t\u1ea1o ra k\u1ebft qu\u1ea3. Vi\u1ec7c d\u1ecbch chuy\u1ec3n d\u00f2ng ti\u1ec1n \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng performance marketing t\u1eadp trung v\u00e0o Inbound s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng m\u1ed9t c\u00e1ch r\u00f5 r\u1ec7t.<\/p>\n\n\n\n V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 so s\u00e1nh hai c\u00e1ch l\u00e0m trong ng\u00e0nh Th\u1ea9m m\u1ef9 vi\u1ec7n:<\/p>\n\n\n\n Nh\u00ecn l\u1ea1i to\u00e0n b\u1ed9 b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng, c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb \u0103n x\u1ed5i kh\u00f4ng c\u00f2n \u0111\u1ea5t di\u1ec5n. M\u1ed7i m\u1ed9t xu h\u01b0\u1edbng performance marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean \u0111\u1ec1u ph\u1ea3n \u00e1nh m\u1ed9t s\u1ef1 th\u1eadt kh\u00e1ch quan: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng minh h\u01a1n v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u0169ng kh\u1eaft khe h\u01a1n. <\/p>\n\n\n\n N\u1ebfu doanh nghi\u1ec7p v\u1eabn gi\u1eef t\u01b0 duy ch\u1ea1y b\u00e0i qu\u1ea3ng c\u00e1o c\u0169 k\u1ef9, vi\u1ec7c c\u1ea1n ki\u1ec7t ng\u00e2n s\u00e1ch l\u00e0 \u0111i\u1ec1u s\u1edbm mu\u1ed9n. Vi\u1ec7c theo s\u00e1t v\u00e0 th\u1ef1c thi \u0111\u1ed3ng b\u1ed9 c\u00e1c xu h\u01b0\u1edbng performance marketing m\u1edbi kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh m\u00e0 c\u00f2n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh mang t\u00ednh r\u00e0o c\u1ea3n, ng\u0103n ch\u1eb7n c\u00e1c \u0111\u1ed1i th\u1ee7 sao ch\u00e9p chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u1eaft ch\u1eb7t chi ti\u00eau, ng\u00e2n s\u00e1ch cho c\u00e1c chi\u1ebfn d\u1ecbch paid media ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf. Nghi\u00ean c\u1ee9u t\u1eeb Search Engine Land<\/a> ch\u1ec9 ra chi ph\u00ed CPC c\u1ee7a Google \u0111\u00e3 t\u0103ng 40\u201350% trong v\u00f2ng 5 n\u0103m qua<\/strong>. <\/p>\n\n\n\n \u0110i\u1ec1u n\u00e0y bu\u1ed9c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u su\u1ea5t kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ed1t ti\u1ec1n thu\u1ea7n t\u00fay \u0111\u1ec3 mua traffic, m\u00e0 ph\u1ea3i chuy\u1ec3n m\u00ecnh th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng minh t\u1ed1i \u01b0u h\u00f3a doanh thu d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Do \u0111\u00f3, vi\u1ec7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng performance marketing to\u00e0n c\u1ea7u l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 t\u1ed3n t\u1ea1i. <\/p>\n\n\n\n \u0110\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau trong cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ngay l\u1eadp t\u1ee9c th\u1ef1c hi\u1ec7n ba b\u01b0\u1edbc chuy\u1ec3n d\u1ecbch chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u1ee9ng d\u1ee5ng tri\u1ec7t \u0111\u1ec3 c\u00e1c xu h\u01b0\u1edbng performance marketing v\u00e0o th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh:<\/p>\n\n\n\n T\u00f3m l\u1ea1i, b\u1ea3n ch\u1ea5t c\u1ee7a xu h\u01b0\u1edbng performance marketing trong giai \u0111o\u1ea1n t\u1edbi kh\u00f4ng c\u00f2n l\u00e0 vi\u1ec7c \u0111\u1ed5 ti\u1ec1n ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00f4 t\u1ed9i v\u1ea1 \u0111\u1ec3 \u00e9p kh\u00e1ch h\u00e0ng ph\u1ea3i ch\u00fa \u00fd. Thay v\u00e0o \u0111\u00f3, cu\u1ed9c ch\u01a1i s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin b\u1eb1ng s\u1ef1 chuy\u00ean nghi\u1ec7p, gi\u00fap h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra m\u01b0\u1ee3t m\u00e0 nh\u1ea5t v\u00e0 ch\u1ea1m \u0111\u00fang nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd. Ch\u1ec9 khi ch\u1ee7 \u0111\u1ed9ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c theo h\u01b0\u1edbng minh b\u1ea1ch v\u00e0 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00f2ng ti\u1ec1n qu\u1ea3ng c\u00e1o v\u00e0 b\u1ee9t ph\u00e1 doanh thu m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n XEM TH\u00caM: <\/strong>Th\u1ed1ng K\u00ea Th\u1ecb Tr\u01b0\u1eddng Affiliate V\u00e0 Xu H\u01b0\u1edbng 2026: B\u1ee9t Ph\u00e1 Doanh Thu Trong K\u1ef7 Nguy\u00ean Ti\u1ebfp Th\u1ecb Li\u00ean K\u1ebft<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Performance marketing kh\u00f4ng thay \u0111\u1ed5i qua m\u1ed9t \u0111\u00eam, nh\u01b0ng khi nh\u1eefng t\u00edn hi\u1ec7u nh\u01b0 d\u1eef li\u1ec7u li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n trong c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn… Read More »7 xu h\u01b0\u1edbng performance marketing b\u1ee9t ph\u00e1 doanh thu cu\u1ed1i n\u0103m 2026<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":15370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56,20,15],"tags":[],"class_list":["post-15369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-goc-chia-se","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15369"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=15369"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15369\/revisions"}],"predecessor-version":[{"id":15386,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15369\/revisions\/15386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/15370"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=15369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=15369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=15369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean khuy\u1ebfn ngh\u1ecb t\u1eeb chuy\u00ean gia thay v\u00ec t\u1ef1 nghi\u00ean c\u1ee9u<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n3. T\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng \u0111\u1eb7t l\u1ecbch t\u1ef1 \u0111\u1ed9ng v\u00e0o t\u1ed5ng \u0111\u00e0i cu\u1ed9c g\u1ecdi AI<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n4. Nh\u1eafm m\u1ee5c ti\u00eau d\u1ecbch chuy\u1ec3n t\u1eeb “h\u1ecd l\u00e0 ai” sang “t\u1ea1i sao h\u1ecd mua”<\/strong><\/h2>\n\n\n\n
5. Paid media thay \u0111\u1ed5i vai tr\u00f2 trong k\u1ef7 nguy\u00ean tr\u1ef1c quan h\u00f3a<\/strong><\/h2>\n\n\n\n
6. M\u00f4 h\u00ecnh mua qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n trong xu h\u01b0\u1edbng performance marketing<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n7. Inbound calls v\u01b0\u1ee3t tr\u1ed9i ho\u00e0n to\u00e0n so v\u1edbi outbound v\u1ec1 t\u1ef7 l\u1ec7 ROI<\/strong><\/h2>\n\n\n\n
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T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u00edch \u1ee9ng linh ho\u1ea1t trong k\u1ef7 nguy\u00ean m\u1edbi<\/strong><\/h1>\n\n\n\n
<\/figure>\n\n\n\nK\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n
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K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n