Nh\u00ecn ra th\u1ebf gi\u1edbi, t\u00e2m l\u00fd ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c n\u1ec1n kinh t\u1ebf l\u1edbn \u0111ang ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t tr\u1ea1ng th\u00e1i K-shaped recovery<\/a> (ph\u1ee5c h\u1ed3i h\u00ecnh ch\u1eef K), t\u1ea1o n\u00ean hai th\u00e1i c\u1ef1c ho\u00e0n to\u00e0n \u0111\u1ed1i l\u1eadp trong c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng. D\u1ef1a tr\u00ean b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u di\u1ec7n r\u1ed9ng m\u1edbi nh\u1ea5t c\u1ee7a PwC (m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p \u0111a qu\u1ed1c gia) v\u1ec1 xu h\u01b0\u1edbng chi ti\u00eau m\u00f9a h\u00e8, th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1ecb chia c\u1eaft b\u1edfi nh\u1eefng \u01b0u ti\u00ean t\u00e0i ch\u00ednh r\u1ea5t kh\u00e1c nhau gi\u1eefa c\u00e1c nh\u00f3m thu nh\u1eadp, khi\u1ebfn c\u00e1c l\u00fd thuy\u1ebft ti\u1ebfp th\u1ecb \u0111\u1ea1i tr\u00e0 kh\u00f4ng c\u00f2n ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n\n\n \u1ede nh\u00e1nh h\u01b0\u1edbng l\u00ean c\u1ee7a ch\u1eef K, gi\u1eefa xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026, b\u00e1o c\u00e1o c\u1ee7a PwC ch\u1ec9 ra m\u1ed9t s\u1ed1 li\u1ec7u v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng khi c\u00f3 \u0111\u1ebfn 71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9 kh\u1eb3ng \u0111\u1ecbnh h\u1ecd s\u1ebd gi\u1eef nguy\u00ean ho\u1eb7c th\u1eadm ch\u00ed c\u00f3 k\u1ebf ho\u1ea1ch gia t\u0103ng ng\u00e2n s\u00e1ch d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m, vui ch\u01a1i v\u00e0 du l\u1ecbch trong m\u00f9a h\u00e8 n\u00e0y. <\/p>\n\n\n\n M\u1ee9c chi ti\u00eau trung b\u00ecnh c\u1ee7a nh\u00f3m n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd v\u01b0\u1ee3t ng\u01b0\u1ee1ng 2.800 USD cho m\u1ed7i c\u00e1 nh\u00e2n<\/strong>. \u0110\u1ed1i v\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0y, \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t kh\u00f4ng l\u00e0m gi\u1ea3m \u0111i kh\u00e1t khao d\u1ecbch chuy\u1ec3n c\u1ee7a h\u1ecd, m\u00e0 ng\u01b0\u1ee3c l\u1ea1i, sau nh\u1eefng giai \u0111o\u1ea1n bi\u1ebfn \u0111\u1ed9ng c\u1ee7a x\u00e3 h\u1ed9i, h\u1ecd c\u00e0ng c\u00f3 xu h\u01b0\u1edbng coi tr\u1ecdng c\u00e1c gi\u00e1 tr\u1ecb tinh th\u1ea7n v\u00e0 s\u1ef1 th\u01b0 gi\u00e3n ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n Tuy v\u1eady, c\u00e1ch th\u1ee9c ti\u00eau ti\u1ec1n c\u1ee7a nh\u00f3m 71% <\/strong>n\u00e0y \u0111\u00e3 c\u00f3 s\u1ef1 ti\u1ebfn h\u00f3a r\u00f5 r\u1ec7t. H\u1ecd kh\u00f4ng vung ti\u1ec1n v\u00e0o nh\u1eefng m\u00f3n h\u00e0ng xa x\u1ec9 ph\u1ea9m h\u1eefu h\u00ecnh m\u1ed9t c\u00e1ch v\u00f4 \u0111\u1ecbnh, m\u00e0 t\u1eadp trung d\u00f2ng v\u1ed1n c\u00e1 nh\u00e2n v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao, c\u00e1c chuy\u1ebfn \u0111i ngh\u1ec9 d\u01b0\u1ee1ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe chuy\u00ean s\u00e2u, ho\u1eb7c nh\u1eefng h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 v\u0103n h\u00f3a \u0111\u1ed9c b\u1ea3n. <\/p>\n\n\n\n H\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh b\u1ec1n v\u1eefng, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ecf v\u00e0ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p n\u1ebfu bi\u1ebft c\u00e1ch khai th\u00e1c l\u00f2ng trung th\u00e0nh b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ti\u1ec7m c\u1eadn m\u1ee9c ho\u00e0n h\u1ea3o. <\/p>\n\n\n\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 bi\u1ec3u \u0111\u1ed3 ch\u1ec9 ra r\u1eb1ng trong t\u1ed5ng ng\u00e2n s\u00e1ch du l\u1ecbch h\u00e8 trung b\u00ecnh 2.892 USD<\/strong>, ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh \u01b0u ti\u00ean l\u1edbn nh\u1ea5t cho hai kho\u1ea3n chi ph\u00ed c\u1ed1t l\u00f5i l\u00e0 di chuy\u1ec3n (699 USD) <\/strong>v\u00e0 l\u01b0u tr\u00fa truy\u1ec1n th\u1ed1ng (605 USD)<\/strong>. K\u1ebf ti\u1ebfp l\u00e0 ng\u00e2n s\u00e1ch d\u00e0nh cho d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng v\u1edbi 400 USD<\/strong>, trong khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng vui ch\u01a1i gi\u1ea3i tr\u00ed ph\u1ee5 nh\u01b0 xem ca nh\u1ea1c hay s\u1ef1 ki\u1ec7n th\u1ec3 thao b\u1ecb si\u1ebft ch\u1eb7t v\u00e0 chi\u1ebfm t\u1ef7 tr\u1ecdng th\u1ea5p nh\u1ea5t \u1edf \u0111\u00e1y b\u1ea3ng.<\/p>\n\n\n Ng\u01b0\u1ee3c l\u1ea1i ho\u00e0n to\u00e0n v\u1edbi s\u1ef1 l\u1ea1c quan k\u1ec3 tr\u00ean, \u1edf nh\u00e1nh h\u01b0\u1edbng xu\u1ed1ng c\u1ee7a ch\u1eef K, c\u00f3 kho\u1ea3ng 24% ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u<\/strong> \u0111ang r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i Budget-conscious<\/strong> (\u00fd th\u1ee9c v\u1ec1 ng\u00e2n s\u00e1ch). \u0110\u00e2y l\u00e0 nh\u00f3m ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t b\u1edfi chi ph\u00ed sinh ho\u1ea1t, gi\u00e1 n\u0103ng l\u01b0\u1ee3ng v\u00e0 ti\u1ec1n thu\u00ea nh\u00e0 leo thang li\u00ean t\u1ee5c trong su\u1ed1t th\u1eddi gian qua. Tr\u01b0\u1edbc \u00e1p l\u1ef1c t\u00e0i ch\u00ednh \u0111\u00e8 n\u1eb7ng, h\u1ecd bu\u1ed9c ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p “th\u1eaft l\u01b0ng bu\u1ed9c b\u1ee5ng” v\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 k\u1ef3 ngh\u1ec9 m\u00f9a h\u00e8 c\u1ee7a gia \u0111\u00ecnh m\u00ecnh \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ef1 an to\u00e0n t\u00e0i ch\u00ednh.<\/p>\n\n\n Thay v\u00ec l\u1ef1a ch\u1ecdn nh\u1eefng chuy\u1ebfn du l\u1ecbch d\u00e0i ng\u00e0y t\u1ea1i n\u01b0\u1edbc ngo\u00e0i v\u1edbi chi ph\u00ed \u0111\u1eaft \u0111\u1ecf, nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a xu h\u01b0\u1edbng Staycation<\/strong> (du l\u1ecbch t\u1ea1i ch\u1ed7) ho\u1eb7c ch\u1ecdn nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn n\u1ed9i \u0111\u1ecba \u1edf kho\u1ea3ng c\u00e1ch g\u1ea7n, c\u00f3 th\u1ec3 di chuy\u1ec3n b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n c\u00e1 nh\u00e2n nh\u1eb1m c\u1eaft gi\u1ea3m t\u1ed1i \u0111a chi ph\u00ed v\u1eadn chuy\u1ec3n. <\/p>\n\n\n\n H\u1ecd ch\u1ee7 \u0111\u1ed9ng r\u00fat ng\u1eafn th\u1eddi gian l\u01b0u tr\u00fa t\u1eeb c\u00e1c chuy\u1ebfn \u0111i tu\u1ea7n sang c\u00e1c k\u1ef3 ngh\u1ec9 ng\u1eafn ng\u00e0y v\u00e0o cu\u1ed1i tu\u1ea7n, \u0111\u1ed3ng th\u1eddi chuy\u1ec3n d\u1ecbch t\u1eeb c\u00e1c kh\u00e1ch s\u1ea1n h\u1ea1ng sang sang c\u00e1c c\u0103n h\u1ed9 d\u1ecbch v\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5 \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed \u0103n u\u1ed1ng. \u0110\u1ed1i v\u1edbi nh\u00f3m n\u00e0y, gi\u00e1 c\u1ea3<\/strong> v\u00e0 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf<\/strong> l\u00e0 hai y\u1ebfu t\u1ed1 duy nh\u1ea5t quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi mua s\u1eafm.<\/p>\n\n\n\n M\u1ed9t \u0111i\u1ec3m s\u00e1ng mang t\u00ednh \u0111\u1ed9t ph\u00e1 trong xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 ch\u00ednh l\u00e0 s\u1ef1 th\u00e2m nh\u1eadp s\u00e2u s\u1eafc c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm. Th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennials tr\u00ean to\u00e0n c\u1ea7u kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm th\u00f4ng tin theo c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111ang ph\u1ee5 thu\u1ed9c ch\u1eb7t ch\u1ebd v\u00e0o c\u00f4ng c\u1ee5 v\u1eadn h\u00e0nh b\u1eb1ng AI – tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi quy\u1ebft \u0111\u1ecbnh chi ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n T\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 l\u00ean l\u1ed9 tr\u00ecnh du l\u1ecbch t\u1ef1 t\u00fac chi ti\u1ebft \u0111\u1ebfn t\u1eebng gi\u1edd, cho \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n th\u00f4ng minh \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng qu\u00e9t, so s\u00e1nh gi\u00e1 v\u00e9 m\u00e1y bay, ph\u00f2ng \u1edf v\u00e0 gi\u00e1 c\u1ea3 h\u00e0ng h\u00f3a theo th\u1eddi gian th\u1ef1c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang bi\u1ebfn AI th\u00e0nh m\u1ed9t tr\u1ee3 l\u00fd mua s\u1eafm \u0111\u1eafc l\u1ef1c. <\/p>\n\n\n\n M\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 s\u0103n t\u00ecm c\u00e1c deal ho\u1eb7c \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i kho\u1ea3n ti\u1ec1n chi ra \u0111\u1ec1u \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u n\u0103ng t\u1ed1i \u0111a. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng t\u00edch h\u1ee3p c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 ho\u1eb7c kh\u00f4ng xu\u1ea5t hi\u1ec7n trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm b\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o n\u00e0y (AI search) s\u1ebd t\u1ef1 \u0111\u1ed9ng b\u1ecb lo\u1ea1i ra kh\u1ecfi cu\u1ed9c ch\u01a1i mua s\u1eafm m\u00f9a h\u00e8.<\/p>\n\n\n\n Kh\u00f4ng th\u1ec3 nghi ng\u1edd, v\u1edbi xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 th\u00ec Shoppertainment<\/strong> v\u1eabn l\u00e0 xu h\u01b0\u1edbng th\u1ed1ng tr\u1ecb cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, khi ranh gi\u1edbi gi\u1eefa gi\u1ea3i tr\u00ed v\u00e0 mua s\u1eafm ho\u00e0n to\u00e0n b\u1ecb x\u00f3a nh\u00f2a qua c\u00e1c video ng\u1eafn hay c\u00e1c phi\u00ean livestream tr\u00ean TikTok Shop v\u00e0 Shopee Video. <\/p>\n\n\n\n Theo b\u00e1o c\u00e1o chi\u1ebfn l\u01b0\u1ee3c t\u1eeb McKinsey<\/em>, \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng l\u1edbn nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 v\u00e0 \u0110\u00f4ng Nam \u00c1 kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o l\u1ed9 li\u1ec5u c\u1ee7a c\u00e1c KOL (ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng) n\u1ed5i ti\u1ebfng, m\u00e0 thu\u1ed9c v\u1ec1 nh\u1eefng n\u1ed9i dung tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, mang t\u00ednh storytelling t\u1eeb c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng t\u01b0\u01a1ng t\u00e1c ch\u1ea5t l\u01b0\u1ee3ng. <\/p>\n\n\n\n \u0110\u1ec3 chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng m\u00f9a n\u00f3ng, c\u00e1c doanh nghi\u1ec7p b\u1eaft bu\u1ed9c ph\u1ea3i d\u1ecbch chuy\u1ec3n sang t\u1eadp trung v\u00e0o creator economy, kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m v\u00e0o nh\u1eefng ch\u1ee7 \u0111\u1ec1 d\u1ec5 t\u1ea1o xu h\u01b0\u1edbng nh\u01b0 c\u1ea9m nang du l\u1ecbch, th\u1eddi trang \u0111i bi\u1ec3n hay ch\u0103m s\u00f3c da ng\u00e0y h\u00e8 nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p>\n\n\n\n D\u1ecbch chuy\u1ec3n ti\u00eau \u0111i\u1ec3m ph\u00e2n t\u00edch t\u1eeb b\u1ee9c tranh v\u0129 m\u00f4 th\u1ebf gi\u1edbi v\u1ec1 th\u1ef1c t\u1ebf sinh \u0111\u1ed9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ch\u00fang ta ghi nh\u1eadn nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng s\u00e2u s\u1eafc nh\u01b0ng c\u0169ng c\u00f3 c\u1ea3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang bi\u1ec7t \u0111\u1ea7y th\u00e1ch th\u1ee9c. T\u00e2m l\u00fd th\u1eaft ch\u1eb7t chi ti\u00eau v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng ti\u1ec1m \u1ea9n m\u00e0 \u0111\u00e3 hi\u1ec7n h\u1eefu r\u00f5 r\u00e0ng trong t\u1eebng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, t\u1ea1o ra m\u1ed9t cu\u1ed9c t\u00e1i c\u1ea5u tr\u00fac to\u00e0n di\u1ec7n tr\u00ean b\u1ea3n \u0111\u1ed3 th\u01b0\u01a1ng m\u1ea1i m\u00f9a h\u00e8.<\/p>\n\n\n\n T\u1ea1i Vi\u1ec7t Nam, \u00e1p l\u1ef1c chi ph\u00ed kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng d\u1ef1 b\u00e1o tr\u00ean gi\u1ea5y t\u1edd m\u00e0 \u0111\u00e3 bi\u1ebfn th\u00e0nh nh\u1eefng con s\u1ed1 th\u1ef1c t\u1ebf g\u00e2y s\u1ee9c \u00e9p l\u1edbn l\u00ean t\u00fai ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi d\u00e2n. S\u1ed1 li\u1ec7u t\u1eeb T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea<\/em> ch\u1ec9 ra r\u1eb1ng ch\u1ec9 s\u1ed1 CPI (ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng) t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m th\u00e1ng 4 n\u0103m 2026 \u0111\u00e3 ti\u1ec7m c\u1eadn m\u1ee9c 6%<\/strong>, ph\u1ea3n \u00e1nh s\u1ef1 t\u0103ng gi\u00e1 \u0111\u1ed3ng lo\u1ea1t c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu t\u1eeb th\u1ef1c ph\u1ea9m, d\u1ecbch v\u1ee5 cho \u0111\u1ebfn n\u0103ng l\u01b0\u1ee3ng.<\/p>\n\n\n\n T\u00e1c \u0111\u1ed9ng n\u1eb7ng n\u1ec1 nh\u1ea5t \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng du l\u1ecbch m\u00f9a h\u00e8 ch\u00ednh l\u00e0 vi\u1ec7c gi\u00e1 v\u00e9 m\u00e1y bay tr\u00ean c\u00e1c ch\u1eb7ng bay n\u1ed9i \u0111\u1ecba ghi nh\u1eadn m\u1ee9c t\u0103ng phi m\u00e3 t\u1eeb 15% \u0111\u1ebfn 20%<\/strong> (B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u1ee7a T\u1ed5ng c\u00f4ng ty C\u1ea3ng h\u00e0ng kh\u00f4ng Vi\u1ec7t Nam<\/em>). Nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i \u0111\u1ebfn t\u1eeb nh\u1eefng \u0111\u1ee9t g\u00e3y k\u00e9o d\u00e0i trong chu\u1ed7i cung \u1ee9ng nhi\u00ean li\u1ec7u Jet A1<\/strong> (x\u0103ng m\u00e1y bay) c\u00f9ng vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh t\u1ef7 gi\u00e1 v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh t\u0103ng cao c\u1ee7a c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026. <\/p>\n\n\n Khi m\u1ed9t c\u1eb7p v\u00e9 m\u00e1y bay kh\u1ee9 h\u1ed3i t\u1eeb H\u00e0 N\u1ed9i v\u00e0o Ph\u00fa Qu\u1ed1c hay t\u1eeb TP.HCM ra c\u00e1c t\u1ec9nh ph\u00eda B\u1eafc chi\u1ebfm t\u1edbi m\u1ed9t ph\u1ea7n ba<\/strong>, th\u1eadm ch\u00ed m\u1ed9t n\u1eeda t\u1ed5ng ng\u00e2n s\u00e1ch<\/strong> d\u1ef1 ki\u1ebfn c\u1ee7a c\u1ea3 chuy\u1ebfn \u0111i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng bu\u1ed9c ph\u1ea3i l\u1eadp t\u1ee9c thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch.<\/p>\n\n\n\n Ch\u00ednh s\u1ef1 c\u1ed9ng h\u01b0\u1edfng gi\u1eefa l\u1ea1m ph\u00e1t \u0111\u1eddi s\u1ed1ng v\u00e0 chi ph\u00ed v\u1eadn t\u1ea3i h\u00e0ng kh\u00f4ng t\u0103ng v\u1ecdt \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 ch\u01b0a t\u1eebng c\u00f3. Theo d\u1eef li\u1ec7u B\u00e1o c\u00e1o kh\u1ea3o s\u00e1t xu h\u01b0\u1edbng du l\u1ecbch h\u00e8 2026 t\u1eeb InsightAsia<\/em>, c\u00f3 \u0111\u1ebfn 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> Vi\u1ec7t Nam kh\u1eb3ng \u0111\u1ecbnh h\u1ecd s\u1ebd \u01b0u ti\u00ean tuy\u1ec7t \u0111\u1ed1i cho c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn n\u1ed9i \u0111\u1ecba trong m\u00f9a h\u00e8 n\u0103m nay. <\/p>\n\n\n\n Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 thi\u1ebft l\u1eadp n\u00ean m\u1ed9t b\u1ed9 l\u1ecdc v\u00f4 c\u00f9ng kh\u1eaft khe, \u0111\u1eb7t ba ti\u00eau ch\u00ed c\u1ed1t l\u00f5i l\u00ean b\u00e0n c\u00e2n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xu\u1ed1ng ti\u1ec1n: m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng<\/strong>, th\u00e2n thi\u1ec7n cho c\u1ea3 gia \u0111\u00ecnh<\/strong> v\u00e0 \u01b0u ti\u00ean c\u00e1c ch\u1eb7ng bay ng\u1eafn<\/strong> ho\u1eb7c c\u00e1c l\u1ed9 tr\u00ecnh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn b\u1eb1ng \u0111\u01b0\u1eddng b\u1ed9<\/strong> trong xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 n\u00e0y.<\/p>\n\n\n\n H\u00e0nh vi n\u00e0y \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u1ee5c di\u1ec7n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00f4ng kh\u00f3i. Thay v\u00ec ch\u1ecdn c\u00e1c tour du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i xa x\u1ec9, ng\u01b0\u1eddi d\u00e2n h\u01b0\u1edbng d\u00f2ng ti\u1ec1n v\u1ec1 c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 h\u1ea1 t\u1ea7ng giao th\u00f4ng k\u1ebft n\u1ed1i t\u1ed1t, h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f3 ch\u00ednh s\u00e1ch b\u00ecnh \u1ed5n gi\u00e1 t\u1ed1t.<\/p>\n\n\n\n Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 \u0111ang ch\u1ee9ng minh v\u1ecb th\u1ebf c\u1ee7a \u0110\u00e0 N\u1eb5ng khi l\u00e0 \u0111i\u1ec3m s\u00e1ng h\u00e0ng \u0111\u1ea7u thu h\u00fat d\u00f2ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch du l\u1ecbch n\u1ed9i \u0111\u1ecba nh\u1edd s\u1ef1 c\u00e2n b\u1eb1ng ho\u00e0n h\u1ea3o gi\u1eefa chi ph\u00ed v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c m\u00f4 h\u00ecnh du l\u1ecbch b\u1eb1ng xe c\u00e1 nh\u00e2n \u0111\u1ebfn c\u00e1c v\u00f9ng ven nh\u01b0 V\u0169ng T\u00e0u, Phan Thi\u1ebft (\u0111\u1ed1i v\u1edbi mi\u1ec1n Nam) hay H\u1ea1 Long, Ninh B\u00ecnh, Thanh H\u00f3a (\u0111\u1ed1i v\u1edbi mi\u1ec1n B\u1eafc) c\u0169ng ghi nh\u1eadn l\u01b0\u1ee3ng quan t\u00e2m t\u0103ng v\u1ecdt, ph\u1ea3n \u00e1nh t\u01b0 duy n\u00e9 tr\u00e1nh chi ph\u00ed v\u00e9 m\u00e1y bay c\u1ee7a c\u00e1c h\u1ed9 gia \u0111\u00ecnh.<\/p>\n\n\n\n Th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i (Gen Z v\u00e0 Gen Alpha) ng\u00e0y nay s\u1edf h\u1eefu c\u01a1 ch\u1ebf “kh\u00e1ng qu\u1ea3ng c\u00e1o” m\u1ea1nh m\u1ebd, khi\u1ebfn n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o UGC tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a c\u1ed1t l\u00f5i \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin theo xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026. D\u1eef li\u1ec7u t\u1eeb Brands Vietnam <\/em>cho th\u1ea5y c\u00f3 \u0111\u1ebfn 90% ng\u01b0\u1eddi d\u00f9ng<\/strong> quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a v\u00e0o c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 \u0111\u1ed9c l\u1eadp v\u00e0 88% b\u1ecb thuy\u1ebft ph\u1ee5c<\/strong> b\u1edfi c\u00e1c KOC. <\/p>\n\n\n\n Thay v\u00ec s\u1eed d\u1ee5ng ng\u00f4i sao l\u1edbn, c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb li\u00ean k\u1ebft th\u00e0nh c\u00f4ng hi\u1ec7n nay \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd sang m\u1ea1ng l\u01b0\u1edbi Nano v\u00e0 Micro-Influencer nh\u1edd t\u00ednh ch\u1ea5t “ng\u01b0\u1eddi th\u1eadt – vi\u1ec7c th\u1eadt” g\u1ea7n g\u0169i, gi\u00fap ph\u00e2n kh\u00fac n\u00e0y xu\u1ea5t s\u1eafc \u0111\u00f3ng g\u00f3p t\u1edbi 30% – 40% t\u1ed5ng doanh thu ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/strong> tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n Ngo\u00e0i ra, theo b\u00e1o c\u00e1o ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb Metric<\/em> v\u00e0 S\u00e1ch tr\u1eafng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/em>, doanh thu tr\u00ean c\u00e1c s\u00e0n l\u1edbn nh\u01b0 Shopee, TikTok Shop, Lazada ghi nh\u1eadn s\u1ef1 b\u00f9ng n\u1ed5 v\u01b0\u1ee3t b\u1eadc (\u0111\u1ea1t 429,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>). \u0110\u00e1ng ch\u00fa \u00fd, c\u00f3 s\u1ef1 \u0111\u00f3ng g\u00f3p v\u00e0o xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 khi d\u00f2ng ti\u1ec1n \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd v\u00e0o c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng (Mall), n\u01a1i c\u00e1c doanh nghi\u1ec7p c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu v\u01b0\u1ee3t tr\u1ed9i nh\u1edd \u0111\u00e1p \u1ee9ng \u0111\u00fang t\u00e2m l\u00fd \u01b0u ti\u00ean h\u00e0ng c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, minh b\u1ea1ch v\u00e0 cam k\u1ebft ch\u00ednh h\u00e3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n M\u1ed9t xu h\u01b0\u1edbng n\u1eefa l\u00e0 c\u00e1c s\u1ed1 li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb Ng\u00e2n h\u00e0ng Nh\u00e0 n\u01b0\u1edbc Vi\u1ec7t Nam <\/em>ch\u1ec9 ra b\u01b0\u1edbc ngo\u1eb7t l\u1edbn khi gi\u00e1 tr\u1ecb thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t \u0111\u00e3 g\u1ea5p kho\u1ea3ng 28 l\u1ea7n GDP<\/strong>. \u0110\u1eb7c bi\u1ec7t, th\u00f3i quen qu\u00e9t m\u00e3 QR Code c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng phi m\u00e3 (b\u00ecnh qu\u00e2n t\u0103ng 106% <\/strong>v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng<\/strong> v\u00e0 128% v\u1ec1 gi\u00e1 tr\u1ecb <\/strong>m\u1ed7i n\u0103m). <\/p>\n\n\n\n Xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 n\u00e0y \u0111\u00e3 \u0111\u1ea9y t\u1ef7 l\u1ec7 thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u01b0\u1ee3t ng\u01b0\u1ee1ng 66%<\/strong>, gi\u00fap c\u00e1c doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u01a1n h\u00e0ng do ph\u01b0\u01a1ng th\u1ee9c ship COD truy\u1ec1n th\u1ed1ng g\u00e2y ra.<\/p>\n\n\n\n S\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd trong xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 ch\u00ednh l\u00e0 m\u1ed9t b\u00e0i to\u00e1n h\u00f3c b\u00faa, th\u1eed th\u00e1ch b\u1ea3n l\u0129nh c\u1ee7a c\u00e1c nh\u00e0 l\u00e0m ti\u1ebfp th\u1ecb, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng m\u1edf ra nh\u1eefng kh\u00f4ng gian t\u0103ng tr\u01b0\u1edfng m\u1edbi v\u00f4 c\u00f9ng r\u1ed9ng l\u1edbn cho nh\u1eefng doanh nghi\u1ec7p bi\u1ebft ch\u1ee7 \u0111\u1ed9ng \u0111\u00f3n \u0111\u1ea7u l\u00e0n s\u00f3ng. Khi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1, c\u00f3 th\u00f3i quen soi x\u00e9t v\u00e0 so s\u00e1nh th\u00f4ng tin m\u1ed9t c\u00e1ch kh\u1eaft khe tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n h\u00e0nh vi mua s\u1eafm, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ed1t ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0 v\u00f4 \u0111\u1ecbnh.<\/p>\n\n\n\n Tr\u01b0\u1edbc \u00e1p l\u1ef1c th\u1eaft ch\u1eb7t chi ti\u00eau c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p b\u1eaft bu\u1ed9c ph\u1ea3i th\u1ef1c hi\u1ec7n cu\u1ed9c c\u00e1ch m\u1ea1ng trong t\u01b0 duy ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u1edbi xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026. Vi\u1ec7c chi ti\u00eau h\u00e0ng t\u1ef7 \u0111\u1ed3ng cho c\u00e1c h\u00ecnh th\u1ee9c Brand awareness (nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u) truy\u1ec1n th\u1ed1ng v\u1ed1n kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tr\u1ef1c ti\u1ebfp \u0111ang d\u1ea7n b\u1ecb thu h\u1eb9p. <\/p>\n\n\n\n Thay v\u00e0o \u0111\u00f3, d\u00f2ng v\u1ed1n ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd sang tr\u01b0\u1eddng ph\u00e1i Performance Marketing (ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t), n\u01a1i m\u00e0 m\u1ed7i \u0111\u1ed3ng chi ph\u00ed b\u1ecf ra \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c ch\u1ee9ng minh b\u1eb1ng c\u00e1c s\u1ed1 li\u1ec7u chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3, t\u1eeb l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t, l\u01b0\u1ee3t \u0111\u0103ng k\u00fd th\u00f4ng tin cho \u0111\u1ebfn \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n Trong c\u1ea5u tr\u00fac \u0111\u00f3, ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i, \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 b\u1ea3o hi\u1ec3m r\u1ee7i ro ng\u00e2n s\u00e1ch cho doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft uy t\u00edn, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi h\u00e0ng ng\u00e0n nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu r\u1ee7i ro l\u00e3ng ph\u00ed v\u1ed1n qu\u1ea3ng c\u00e1o ban \u0111\u1ea7u, b\u1edfi chi ph\u00ed hoa h\u1ed3ng ch\u1ec9 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t khi giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111\u00e3 ho\u00e0n t\u1ea5t m\u1ed9t c\u00e1ch tr\u1ecdn v\u1eb9n.<\/p>\n\n\n\n \u0110\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111ua xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026, c\u00e1c Publisher v\u00e0 c\u00e1c KOC c\u1ea7n ph\u1ea3i th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc t\u00e2m l\u00fd “mong mu\u1ed1n s\u1ef1 ti\u1ebft ki\u1ec7m nh\u01b0ng v\u1eabn mu\u1ed1n tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng” c\u1ee7a 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> \u0111ang h\u01b0\u1edbng v\u1ec1 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. C\u00e1c d\u1ea1ng n\u1ed9i dung mang t\u00ednh l\u00fd thuy\u1ebft, qu\u1ea3ng c\u00e1o m\u1ed9t chi\u1ec1u s\u1ebd ho\u00e0n to\u00e0n b\u1ecb ng\u01b0\u1eddi d\u00f9ng ng\u00f3 l\u01a1. V\u00ec th\u1ebf, nh\u1eefng n\u1ed9i dung mang t\u00ednh ch\u00e2n th\u1ef1c, kh\u00e1ch quan v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cao s\u1ebd chi\u1ebfm tr\u1ecdn l\u00f2ng tin c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n\n\n\n C\u00e1c nh\u00e0 l\u00e0m ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u1ea7n t\u1eadp trung s\u1ea3n xu\u1ea5t c\u00e1c chu\u1ed7i n\u1ed9i dung chuy\u00ean s\u00e2u nh\u01b0: b\u00e0i vi\u1ebft so s\u00e1nh chi ph\u00ed chi ti\u1ebft gi\u1eefa c\u00e1c ph\u01b0\u01a1ng th\u1ee9c di chuy\u1ec3n, video tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 ch\u00ednh s\u00e1ch gi\u00e1 t\u1ed1t, hay c\u1ea9m nang \u0103n u\u1ed1ng ngon b\u1ed5 r\u1ebb t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn n\u1ed5i ti\u1ebfng nh\u01b0 \u0110\u00e0 N\u1eb5ng, Nha Trang, Ph\u00fa Qu\u1ed1c,…<\/p>\n\n\n\n Vi\u1ec7c l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o v\u00e0 minh b\u1ea1ch c\u00e1c c\u00f4ng c\u1ee5 k\u00edch c\u1ea7u nh\u01b0 Coupon (m\u00e3 gi\u1ea3m gi\u00e1), Voucher (phi\u1ebfu mua h\u00e0ng) \u0111\u1ed9c quy\u1ec1n hay gi\u1ea3i ph\u00e1p Cashback (ho\u00e0n ti\u1ec1n) v\u00e0o trong c\u00e1c \u0111\u01b0\u1eddng d\u1eabn li\u00ean k\u1ebft s\u1ebd t\u1ea1o ra m\u1ed9t c\u00fa h\u00edch t\u00e2m l\u00fd c\u1ef1c m\u1ea1nh v\u00e0o xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm th\u1ea5y m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap h\u1ecd v\u1eeba th\u1ecfa m\u00e3n nhu c\u1ea7u du l\u1ecbch m\u00f9a h\u00e8, v\u1eeba gi\u1ea3i t\u1ecfa \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c chi ph\u00ed \u0111\u00e8 n\u1eb7ng, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i th\u1ef1c hi\u1ec7n h\u00e0nh vi ch\u1ed1t \u0111\u01a1n ngay l\u1eadp t\u1ee9c, mang l\u1ea1i ngu\u1ed3n doanh thu b\u00f9ng n\u1ed5 cho c\u1ea3 nh\u00e3n h\u00e0ng l\u1eabn nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u00e0 bi\u1ebft chi ti\u1ebft v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i \u201cchi\u1ebfn th\u1eafng\u201d cho doanh nghi\u1ec7p h\u00e8 2026 n\u00e0y, m\u1eddi \u0111\u1ecdc b\u00e0i vi\u1ebft: Xu H\u01b0\u1edbng Marketing M\u00f9a H\u00e8 2026: Chi\u1ebfn L\u01b0\u1ee3c B\u1ee9t Ph\u00e1 Cho Doanh Nghi\u1ec7p<\/a><\/strong><\/p>\n\n\n\n \u0110\u1ee9ng tr\u01b0\u1edbc nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026, Rentracks Vietnam, m\u1ed9t trong nh\u1eefng m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft h\u00e0ng \u0111\u1ea7u t\u1eeb Nh\u1eadt B\u1ea3n, ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p an to\u00e0n ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u cho c\u00e1c nh\u00e3n h\u00e0ng. Ti\u00ean phong v\u1edbi m\u00f4 h\u00ecnh t\u00ednh ph\u00ed d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf CPA, Rentracks gi\u00fap doanh nghi\u1ec7p lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n r\u1ee7i ro l\u00e3ng ph\u00ed v\u1ed1n qu\u1ea3ng c\u00e1o nh\u1edd h\u1ec7 sinh th\u00e1i tracking minh b\u1ea1ch theo ti\u00eau chu\u1ea9n kh\u1eaft khe. <\/p>\n\n\n\n Qua \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u1ee7 s\u00f3ng v\u00e0 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c t\u1ec7p 73%<\/strong> ng\u01b0\u1eddi d\u00f9ng th\u00f4ng minh \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p chi ti\u00eau h\u1ee3p l\u00fd cho m\u00f9a h\u00e8 th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi h\u01a1n 19.000 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung<\/strong> ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n \u0110\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng nh\u00e0 l\u00e0m ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, Rentracks l\u00e0 b\u1ec7 ph\u00f3ng b\u1ee9t ph\u00e1 thu nh\u1eadp l\u00fd t\u01b0\u1edfng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ed9c quy\u1ec1n thu\u1ed9c ng\u00e1ch du l\u1ecbch, d\u1ecbch v\u1ee5 n\u1ed9i \u0111\u1ecba v\u1edbi m\u1ee9c hoa h\u1ed3ng h\u1ea5p d\u1eabn l\u00ean t\u1edbi g\u1ea7n 50% gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng<\/strong>. <\/p>\n\n\n\n \u0110\u1eb7c bi\u1ec7t, \u0111\u1ec3 c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00f4ng ph\u1ea3i \u0111\u01a1n \u0111\u1ed9c gi\u1eefa th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng, \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a Rentracks lu\u00f4n \u0111\u1ed3ng h\u00e0nh 24\/7<\/strong> \u0111\u1ec3 cung c\u1ea5p c\u1ea9m nang th\u1ef1c chi\u1ebfn, c\u1eadp nh\u1eadt t\u1eeb kh\u00f3a th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u n\u1ed9i dung theo c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm b\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o m\u1edbi nh\u1ea5t. S\u1ef1 h\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n n\u00e0y gi\u00fap c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung d\u1ec5 d\u00e0ng chuy\u1ec3n h\u00f3a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00e0nh ngu\u1ed3n doanh thu v\u01b0\u1ee3t tr\u1ed9i trong su\u1ed1t m\u00f9a chi\u1ebfn d\u1ecbch h\u00e8.<\/p>\n\n\n\n Nh\u1eefng d\u1eef li\u1ec7u ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 \u0111\u00e3 ph\u00e1c h\u1ecda n\u00ean m\u1ed9t b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y t\u00ednh th\u1ef1c t\u1ebf: \u00e1p l\u1ef1c chi ph\u00ed v\u00e0 l\u1ea1m ph\u00e1t kh\u00f4ng th\u1ec3 d\u1eadp t\u1eaft nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m, mua s\u1eafm v\u00e0 d\u1ecbch chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi d\u00e2n, nh\u01b0ng n\u00f3 \u0111\u00e3 th\u00f4ng th\u00e1i h\u00f3a h\u00e0nh vi c\u1ee7a h\u1ecd l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. <\/p>\n\n\n\n Kh\u00e1ch h\u00e0ng c\u1ee7a n\u0103m 2026 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng minh, bi\u1ebft t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 s\u00e0ng l\u1ecdc th\u00f4ng tin v\u00e0 lu\u00f4n \u0111\u1eb7t gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf l\u00ean tr\u00ean nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o h\u00e0o nho\u00e1ng.<\/p>\n\n\n\n \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng nh\u00e0 l\u00e0m ti\u1ebfp th\u1ecb, s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea5u ch\u1ea5m h\u1ebft cho nh\u1eefng m\u00f9a h\u00e8 b\u00f9ng n\u1ed5 doanh thu, m\u00e0 l\u00e0 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 r\u0169 b\u1ecf nh\u1eefng t\u01b0 duy c\u0169 k\u1ef9. Vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n d\u1ecbch ng\u00e2n s\u00e1ch sang ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t, t\u1eadp trung v\u00e0o t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a n\u1ed9i dung v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft uy t\u00edn, c\u00f3 h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 v\u1eefng ch\u1eafc nh\u01b0 Rentracks Vietnam<\/strong> ch\u00ednh l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a v\u00e0ng. <\/p>\n\n\n\n Ch\u1ecdn \u0111\u00fang \u201cb\u1ebfn \u0111\u1ed7\u201d s\u1ebd l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t gi\u00fap doanh nghi\u1ec7p b\u1ea3o to\u00e0n d\u00f2ng v\u1ed1n qu\u1ea3ng c\u00e1o, ch\u1ea1m \u0111\u00fang m\u1ea1ch nhu c\u1ea7u c\u1ee7a \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba v\u00e0 t\u1ea1o n\u00ean nh\u1eefng c\u1ed9t m\u1ed1c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 \u1ea5n t\u01b0\u1ee3ng, v\u1eefng v\u00e0ng v\u01b0\u1ee3t qua m\u1ecdi s\u00f3ng gi\u00f3 c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1. <\/p>\n\n\n\n XEM TH\u00caM: 7 Ng\u00e1ch Affiliate Ti\u1ec1m N\u0103ng Chuy\u1ec3n \u0110\u1ed5i T\u1ed1t M\u00f9a H\u00e8 2026 <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" M\u00f9a h\u00e8 lu\u00f4n \u0111\u01b0\u1ee3c xem l\u00e0 kho\u1ea3ng th\u1eddi gian b\u00f9ng n\u1ed5 nh\u1ea5t trong n\u0103m c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i, gi\u1ea3i tr\u00ed v\u00e0 d\u1ecbch chuy\u1ec3n.… Read More »Xu H\u01b0\u1edbng H\u00e0nh Vi Ti\u00eau D\u00f9ng M\u00f9a H\u00e8 2026: Khi \u00c1p L\u1ef1c Chi Ph\u00ed \u201cL\u00ean Ng\u00f4i\u201d<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":15293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,20,56],"tags":[],"class_list":["post-15277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket","category-goc-chia-se","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15277"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=15277"}],"version-history":[{"count":3,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15277\/revisions"}],"predecessor-version":[{"id":15305,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/15277\/revisions\/15305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/15293"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=15277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=15277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=15277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/05\/xu-huong-hanh-vi-tieu-dung-mua-he-2026-1024x607.jpg\")
1.1. Nh\u00f3m gi\u1eef v\u1eefng chi ti\u00eau: S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a \u201ctr\u1ea3i nghi\u1ec7m cao c\u1ea5p\u201d<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/05\/image-24.png\")
1.2. Nh\u00f3m th\u1eaft ch\u1eb7t ng\u00e2n s\u00e1ch: Chi\u1ebfn l\u01b0\u1ee3c co c\u1ee5m v\u00e0 t\u1ed1i \u01b0u h\u00f3a ti\u1ec7n \u00edch<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/05\/image-25.png\")
1.3. K\u1ef7 nguy\u00ean c\u1ee7a mua s\u1eafm v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch b\u1eb1ng AI<\/strong> trong xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/05\/image-26.png\")
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/05\/video-ngan-1.png\")
<\/figure>\n\n\n\n2. \u00c1p l\u1ef1c chi ph\u00ed \u0111\u1ecbnh h\u00ecnh l\u1ea1i xu h\u01b0\u1edbng du l\u1ecbch v\u00e0 mua s\u1eafm t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h1>\n\n\n\n
2.1. S\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf v\u1ec1 \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t v\u00e0 chi ph\u00ed v\u1eadn t\u1ea3i<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/05\/image-29-1024x391.png\")
2.2. S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a du l\u1ecbch n\u1ed9i \u0111\u1ecba v\u00e0 ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/05\/image-28.png\")
<\/figure>\n\n\n\n2.3. C\u00e1c xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng m\u00f9a h\u00e8 2026 v\u1eabn \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\n
3. C\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 doanh thu cho ng\u00e0nh Ti\u1ebfp th\u1ecb v\u00e0 Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/strong><\/h1>\n\n\n\n
3.1. S\u1ef1 chuy\u1ec3n d\u1ecbch b\u1eaft bu\u1ed9c sang Ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t \u0111\u1ec3 b\u1ea3o to\u00e0n d\u00f2ng ti\u1ec1n<\/strong><\/h2>\n\n\n\n
3.2. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u1ef1c chi\u1ebfn d\u00e0nh cho Nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 Doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/05\/du-lich-trai-nghiem-1.jpg\")
<\/figure>\n\n\n\n4. N\u1ec1n t\u1ea3ng \u0111\u1ed3ng h\u00e0nh t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch m\u00f9a h\u00e8 2026<\/strong><\/h1>\n\n\n\n
5. T\u1ed5ng k\u1ebft<\/strong><\/h1>\n\n\n\n