1. H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh h\u01a1n chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\nC\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ti\u1ebfp c\u1eadn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh theo c\u00e1ch truy\u1ec1n th\u1ed1ng. H\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111a n\u1ec1n t\u1ea3ng, k\u1ebft h\u1ee3p gi\u1eefa n\u1ed9i dung ng\u1eafn, \u0111\u00e1nh gi\u00e1 t\u1eeb c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u1ea3 \u0111\u1ec1 xu\u1ea5t t\u1eeb AI. Vi\u1ec7c s\u1eed d\u1ee5ng AI trong h\u00e0nh vi mua s\u1eafm \u0111ang gia t\u0103ng r\u00f5 r\u1ec7t, bu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb \u201clo\u1ea1i kh\u1ecfi v\u00f2ng l\u1ef1a ch\u1ecdn\u201d.<\/p>\n\n\n\n
2. Kh\u00f4ng xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ea5t c\u01a1 h\u1ed9i<\/strong><\/h2>\n\n\n\nTrong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh cao, vi\u1ec7c hi\u1ec3n th\u1ecb \u0111\u00fang th\u1eddi \u0111i\u1ec3m tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. D\u1eef li\u1ec7u t\u1eeb Advertising Vietnam<\/em> cho th\u1ea5y ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i ngay trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u1eb1m trong nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean, kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng. \u0110\u00e2y l\u00e0 l\u00fd do chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u l\u1ea1i theo h\u01b0\u1edbng t\u1eadp trung v\u00e0o \u201c\u0111i\u1ec3m ch\u1ea1m quy\u1ebft \u0111\u1ecbnh\u201d, thay v\u00ec d\u00e0n tr\u1ea3i.<\/p>\n\n\n\n3. Chi ph\u00ed t\u0103ng nh\u01b0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng t\u1ef7 l\u1ec7 thu\u1eadn<\/strong><\/h2>\n\n\n\nM\u1ed9t th\u1ef1c t\u1ebf ph\u1ed5 bi\u1ebfn l\u00e0 ng\u00e2n s\u00e1ch marketing ng\u00e0y c\u00e0ng cao, nh\u01b0ng hi\u1ec7u qu\u1ea3 l\u1ea1i kh\u00f4ng t\u0103ng t\u01b0\u01a1ng \u1ee9ng. Nguy\u00ean nh\u00e2n n\u1eb1m \u1edf vi\u1ec7c vi\u1ec7c tri\u1ec3n khai ch\u01b0a b\u00e1m s\u00e1t xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i, vi\u1ec7c ti\u1ebfp t\u1ee5c \u00e1p d\u1ee5ng c\u00e1ch l\u00e0m c\u0169 ch\u1ec9 khi\u1ebfn chi ph\u00ed b\u1ecb \u0111\u1ed9i l\u00ean m\u00e0 kh\u00f4ng t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n
4. Xu h\u01b0\u1edbng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u00e1i c\u1ea5u tr\u00fac chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/h2>\n\n\n\nC\u1eadp nh\u1eadt xu h\u01b0\u1edbng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u201cbi\u1ebft\u201d, m\u00e0 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh to\u00e0n b\u1ed9 c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u2014 t\u1eeb l\u1ef1a ch\u1ecdn k\u00eanh, \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung \u0111\u1ebfn t\u1ed1i \u01b0u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p n\u00e0o n\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c, trong khi doanh nghi\u1ec7p ch\u1eadm th\u00edch nghi s\u1ebd ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng th\u1eddi gian v\u00e0 chi ph\u00ed.<\/p>\n\n\n\n
5. Kh\u00f4ng c\u1eadp nh\u1eadt xu h\u01b0\u1edbng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ee5t l\u1ea1i ph\u00eda sau<\/strong><\/h2>\n\n\n\nTrong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ecdi th\u1ee9 thay \u0111\u1ed5i theo t\u1eebng h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, vi\u1ec7c ch\u1eadm th\u00edch nghi kh\u00f4ng ch\u1ec9 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 marketing, m\u00e0 c\u00f2n khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t d\u1ea7n v\u1ecb th\u1ebf c\u1ea1nh tranh. Xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00fac n\u00e0y kh\u00f4ng c\u00f2n l\u00e0 th\u00f4ng tin tham kh\u1ea3o, m\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng hay kh\u00f4ng trong giai \u0111o\u1ea1n 2026.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG TRONG XU H\u01af\u1edaNG MARKETING M\u1edaI NH\u1ea4T 2026<\/strong><\/h1>\n\n\n\nTheo Kantar, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> \u0111ang thay \u0111\u1ed5i r\u00f5 r\u1ec7t qua c\u00e1c con s\u1ed1:<\/p>\n\n\n\n– 24% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 d\u00f9ng AI \u0111\u1ec3 h\u1ed7 tr\u1ee3 mua s\u1eafm, trong khi 74% th\u01b0\u1eddng xuy\u00ean h\u1ecfi AI tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh, cho th\u1ea5y h\u00e0nh vi mua \u0111ang d\u1ea7n c\u00f3 \u201cl\u1edbp trung gian\u201d t\u1eeb c\u00f4ng ngh\u1ec7<\/p>\n\n\n\n
– 75% marketer quan t\u00e2m \u0111\u1ebfn Generative AI theo Kantar, ph\u1ea3n \u00e1nh AI \u0111\u00e3 tr\u1edf th\u00e0nh h\u01b0\u1edbng \u0111i ch\u00ednh thay v\u00ec ch\u1ec9 th\u1eed nghi\u1ec7m<\/p>\n\n\n\n
– D\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p \u0111\u1ea1t \u0111\u1ed9 ch\u00ednh x\u00e1c 94\u201395% so v\u1edbi d\u1eef li\u1ec7u th\u1ef1c, \u0111\u1ee7 \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u<\/p>\n\n\n\n
– 36% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng vay ti\u1ec1n cho nh\u1eefng kho\u1ea3n chi mang t\u00ednh \u201ct\u1ef1 th\u01b0\u1edfng\u201d, cho th\u1ea5y c\u1ea3m x\u00fac \u0111ang chi ph\u1ed1i m\u1ea1nh h\u00e0nh vi mua<\/p>\n\n\n\n
– 6.6 ngh\u00ecn t\u1ef7 USD l\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u00e1m thay \u0111\u1ed5i, ch\u1ee9ng minh t\u0103ng tr\u01b0\u1edfng g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ed5i m\u1edbi<\/p>\n\n\n\n
– G\u1ea7n 65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 y\u1ebfu t\u1ed1 \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp, cho th\u1ea5y gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ef1a ch\u1ecdn<\/p>\n\n\n\n
– Retail Media mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n 1.8 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o digital, khi t\u00e1c \u0111\u1ed9ng ngay t\u1ea1i \u0111i\u1ec3m mua<\/p>\n\n\n\n
– 61% marketer s\u1ebd t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o creator, \u0111\u1ed3ng th\u1eddi y\u00eau c\u1ea7u \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng h\u01a1n<\/p>\n\n\n\n
– Micro-community t\u1ea1o ROI cao h\u01a1n 25%, v\u00e0 g\u1ea7n 40% ng\u01b0\u1eddi d\u00f9ng tin v\u00e0o \u0111\u1ec1 xu\u1ea5t t\u1eeb c\u00e1c c\u1ed9ng \u0111\u1ed3ng nh\u1ecf, cho th\u1ea5y ni\u1ec1m tin \u0111ang d\u1ecbch chuy\u1ec3n v\u1ec1 c\u00e1c k\u1ebft n\u1ed1i g\u1ea7n g\u0169i h\u01a1n. <\/p>\n\n\n\n
XU H\u01af\u1edaNG MARKETING M\u1edaI NH\u1ea4T 2026<\/strong><\/h1>\n\n\n\n1. Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t t\u1eeb thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn th\u00fac \u0111\u1ea9y \u00fd \u0111\u1ecbnh<\/strong><\/h2>\n\n\n\nXu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t n\u0103m 2026 cho th\u1ea5y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb con ng\u01b0\u1eddi sang AI. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n t\u1ef1 t\u00ecm ki\u1ebfm to\u00e0n b\u1ed9 th\u00f4ng tin, m\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u1ecdc v\u00e0 \u0111\u1ec1 xu\u1ea5t l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n
Theo b\u00e1o c\u00e1o, c\u00f3 \u0111\u1ebfn 24% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng AI l\u00e0m tr\u1ee3 l\u00fd mua s\u1eafm, cho th\u1ea5y h\u00e0nh vi n\u00e0y \u0111ang tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n m\u1edbi. \u0110i\u1ec1u n\u00e0y bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ch\u1ec9 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n \u0111\u1ec3 \u0111\u01b0\u1ee3c AI nh\u1eadn di\u1ec7n v\u00e0 \u01b0u ti\u00ean.<\/p>\n\n\n
\n![\"24%](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-104-1024x683.png\")
24% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng AI l\u00e0m tr\u1ee3 l\u00fd mua s\u1eafm tr\u1edf th\u00e0nh xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t <\/em><\/figcaption><\/figure><\/div>\n\n\nKh\u00e1i ni\u1ec7m \u201cpredispose\u201d trong Kantar\u2019s Blueprint for Brand Growth<\/em> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ea1o thi\u1ec7n c\u1ea3m v\u00e0 m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u1ebfn n\u0103m 2026, y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf con ng\u01b0\u1eddi m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang c\u1ea3 AI agents. Khi c\u00e1c n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p AI ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 d\u1eef li\u1ec7u r\u00f5 r\u00e0ng, n\u1ed9i dung d\u1ec5 truy xu\u1ea5t s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u1edbn trong vi\u1ec7c xu\u1ea5t hi\u1ec7n trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\nDoanh nghi\u1ec7p c\u1ea7n s\u1edbm \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing theo xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t n\u00e0y, s\u1ebd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u00fd \u0111\u1ecbnh mua h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n
2. Khi AI kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh\u201d<\/strong><\/h2>\n\n\n\nXu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t cho th\u1ea5y Generative AI \u0111ang tr\u1edf th\u00e0nh \u201cl\u1edbp trung gian\u201d trong h\u00e0nh tr\u00ecnh mua s\u1eafm, n\u01a1i c\u00e1c h\u1ec7 th\u1ed1ng kh\u00f4ng ch\u1ec9 t\u1ed5ng h\u1ee3p m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 con ng\u01b0\u1eddi, v\u00ec v\u1eady doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eeba \u0111\u01b0\u1ee3c AI \u01b0u ti\u00ean, v\u1eeba t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Theo Kantar, 74%<\/strong> ng\u01b0\u1eddi d\u00f9ng tr\u1ee3 l\u00fd AI th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm g\u1ee3i \u00fd tr\u01b0\u1edbc khi mua. \u0110i\u1ec1u n\u00e0y bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u1ea3i thay \u0111\u1ed5i, t\u1eeb vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eadn di\u1ec7n sang vi\u1ec7c t\u1ed1i \u01b0u \u0111\u1ec3 n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c AI hi\u1ec3u, \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-109-1024x683.png\")
74%<\/strong> ng\u01b0\u1eddi d\u00f9ng tr\u1ee3 l\u00fd AI th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm g\u1ee3i \u00fd tr\u01b0\u1edbc khi mua<\/em><\/figcaption><\/figure><\/div>\n\n\nGenerative Engine Optimisation \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t, y\u00eau c\u1ea7u n\u1ed9i dung ph\u1ea3i r\u00f5 r\u00e0ng, c\u00f3 c\u1ea5u tr\u00fac v\u00e0 mang t\u00ednh li\u00ean quan cao. N\u1ebfu h\u1ec7 th\u1ed1ng kh\u00f4ng \u201cnh\u1eadn di\u1ec7n\u201d \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong \u0111\u1ec1 xu\u1ea5t g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng.<\/p>\n\n\n\n
Doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf l\u00e0 nh\u1eefng b\u00ean ki\u1ec3m so\u00e1t t\u1ed1t c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c AI di\u1ec5n gi\u1ea3i. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu thi\u1ebfu kh\u00e1c bi\u1ec7t trong chi\u1ebfn l\u01b0\u1ee3c marketing, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u1ec5 b\u1ecb h\u00f2a l\u1eabn v\u00e0 kh\u00f3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
3. T\u1eeb SEO \u0111\u1ebfn GEO: b\u01b0\u1edbc chuy\u1ec3n t\u1ea5t y\u1ebfu trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong><\/h2>\n\n\n\nXu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t cho th\u1ea5y d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thu th\u1eadp, m\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u201ct\u0103ng c\u01b0\u1eddng\u201d b\u1eb1ng AI \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u00e2u h\u01a1n. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh x\u00e1c h\u01a1n, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra b\u00e0i to\u00e1n c\u00e2n b\u1eb1ng gi\u1eefa t\u1ed1c \u0111\u1ed9, quy m\u00f4 v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-103-1024x683.png\")
<\/figure><\/div>\n\n\nTheo Kantar, c\u00e1c gi\u1ea3i ph\u00e1p d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p hi\u1ec7n c\u00f3 th\u1ec3 \u0111\u1ea1t 94 \u0111\u1ebfn 95% \u0111\u1ed9 ch\u00ednh x\u00e1c so v\u1edbi d\u1eef li\u1ec7u th\u1ef1c, cho ph\u00e9p marketer m\u00f4 ph\u1ecfng h\u00e0nh vi v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng hi\u1ec7u qu\u1ea3 h\u01a1n. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 digital twins hay kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p \u0111a \u0111\u1ecbnh d\u1ea1ng t\u1eeb v\u0103n b\u1ea3n, gi\u1ecdng n\u00f3i \u0111\u1ebfn h\u00ecnh \u1ea3nh \u0111ang gi\u00fap vi\u1ec7c ph\u00e2n t\u00edch insight tr\u1edf n\u00ean tr\u1ef1c quan v\u00e0 to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n\n\n\n
Tuy nhi\u00ean, vi\u1ec7c \u1ee9ng d\u1ee5ng v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 ho\u00e0n thi\u1ec7n. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m, \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111i k\u00e8m v\u1edbi n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh ph\u00f9 h\u1ee3p. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 b\u00e0i to\u00e1n v\u1ec1 con ng\u01b0\u1eddi v\u00e0 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n
4. Hi\u1ec3u kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n d\u1ef1a v\u00e0o d\u1eef li\u1ec7u th\u1eadt<\/strong><\/h2>\n\n\n\nGenerative AI \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m r\u1ea5t l\u1edbn t\u1eeb gi\u1edbi marketer. Theo Kantar, 75% marketer to\u00e0n c\u1ea7u cho bi\u1ebft h\u1ecd h\u00e0o h\u1ee9ng v\u1edbi ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y. Tuy nhi\u00ean, s\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c c\u00f3 s\u1eed d\u1ee5ng hay kh\u00f4ng, m\u00e0 n\u1eb1m \u1edf c\u00e1ch \u1ee9ng d\u1ee5ng AI v\u00e0o \u0111\u00fang \u0111i\u1ec3m t\u1ea1o ra hi\u1ec7u qu\u1ea3 trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong>.<\/p>\n\n\n\nThay v\u00ec ch\u1ec9 d\u00f9ng AI \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung nhanh h\u01a1n, nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> \u0111\u00e3 chuy\u1ec3n sang h\u01b0\u1edbng s\u1eed d\u1ee5ng AI nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi tri\u1ec3n khai. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p marketer d\u1ef1 \u0111o\u00e1n n\u1ed9i dung n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o c\u1ea3m x\u00fac v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u vi\u1ec7c th\u1eed sai v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed ngay t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\nTrong th\u1eddi gian t\u1edbi, vi\u1ec7c test v\u00e0 t\u1ed1i \u01b0u s\u1ebd kh\u00f4ng c\u00f2n di\u1ec5n ra theo t\u1eebng giai \u0111o\u1ea1n ri\u00eang bi\u1ec7t, m\u00e0 di\u1ec5n ra li\u00ean t\u1ee5c trong su\u1ed1t qu\u00e1 tr\u00ecnh ch\u1ea1y chi\u1ebfn d\u1ecbch. AI c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec1u ch\u1ec9nh g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c. Tuy nhi\u00ean, insight con ng\u01b0\u1eddi v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i th\u1eadt v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
5. Chi\u1ebfn l\u01b0\u1ee3c marketing b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean \u201ctr\u00ed tu\u1ec7 s\u00e1ng t\u1ea1o\u201d v\u1edbi AI<\/strong><\/h2>\n\n\n\nM\u1ed9t thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Treatonomics \u2013 th\u00f3i quen \u201ct\u1ef1 th\u01b0\u1edfng nh\u1ecf\u201d \u0111\u1ec3 c\u00e2n b\u1eb1ng c\u1ea3m x\u00fac trong b\u1ed1i c\u1ea3nh kinh t\u1ebf nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng. Khi nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn nh\u01b0 mua nh\u00e0, k\u1ebft h\u00f4n hay \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh tr\u1edf n\u00ean kh\u00f3 \u0111\u1ea1t h\u01a1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm \u0111\u1ebfn nh\u1eefng ni\u1ec1m vui nh\u1ecf m\u1ed7i ng\u00e0y \u0111\u1ec3 duy tr\u00ec c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t v\u00e0 t\u00edch c\u1ef1c.<\/p>\n\n\n\n
Theo Kantar, c\u00f3 \u0111\u1ebfn 36% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng vay ng\u1eafn h\u1ea1n \u0111\u1ec3 chi cho nh\u1eefng \u0111i\u1ec1u h\u1ecd y\u00eau th\u00edch. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y quy\u1ebft \u0111\u1ecbnh mua kh\u00f4ng c\u00f2n ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean l\u00fd tr\u00ed, m\u00e0 b\u1ecb chi ph\u1ed1i m\u1ea1nh b\u1edfi c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u \u201ct\u1ef1 th\u01b0\u1edfng\u201d.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-105-1024x683.png\")
<\/figure><\/div>\n\n\n\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 c\u00e1c \u201cc\u1ed9t m\u1ed1c nh\u1ecf\u201d \u0111ang d\u1ea7n thay th\u1ebf nh\u1eefng d\u1ecbp l\u1edbn. Ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra l\u00fd do \u0111\u1ec3 mua s\u1eafm v\u00e0 \u0103n m\u1eebng th\u01b0\u1eddng xuy\u00ean h\u01a1n, \u0111\u1eb7c bi\u1ec7t d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a social commerce. \u0110\u00e2y kh\u00f4ng c\u00f2n l\u00e0 h\u00e0nh vi ng\u1eafn h\u1ea1n m\u00e0 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong th\u00f3i quen ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
V\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, c\u00e2u h\u1ecfi kh\u00f4ng c\u00f2n l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec, m\u00e0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong nh\u1eefng kho\u1ea3nh kh\u1eafc \u201ct\u1ef1 th\u01b0\u1edfng\u201d \u0111\u00f3 hay kh\u00f4ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c vui v\u1ebb, nh\u1eb9 nh\u00e0ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y s\u1ebd c\u00f3 l\u1ee3i th\u1ebf r\u00f5 r\u1ec7t trong vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh vi mua.<\/p>\n\n\n\n
6. Ti\u00eau d\u00f9ng c\u1ea3m x\u00fac l\u00ean ng\u00f4i trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong><\/h2>\n\n\n\nTrong 20 n\u0103m qua, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n s\u00e0ng \u201ct\u1ef1 ph\u00e1 v\u1ee1\u201d ch\u00ednh m\u00ecnh \u0111\u00e3 t\u1ea1o ra t\u1edbi 6.6 ngh\u00ecn t\u1ef7 USD gi\u00e1 tr\u1ecb theo Kantar. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c duy tr\u00ec c\u00e1i c\u0169, m\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c d\u00e1m thay \u0111\u1ed5i tr\u01b0\u1edbc khi th\u1ecb tr\u01b0\u1eddng bu\u1ed9c b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i.<\/p>\n\n\n\n
M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00e0 t\u01b0 duy ng\u1eafn h\u1ea1n \u0111ang d\u1ea7n m\u1ea5t hi\u1ec7u qu\u1ea3. Vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch ri\u00eang l\u1ebb, t\u1ed1i \u01b0u t\u1eebng ch\u1ec9 s\u1ed1 nh\u1ecf kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Thay v\u00e0o \u0111\u00f3, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c coi th\u1eed nghi\u1ec7m l\u00e0 m\u1ed9t ph\u1ea7n t\u1ea5t y\u1ebfu, li\u00ean t\u1ee5c test v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i \u0111\u00fang.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-106-1024x683.png\")
<\/figure><\/div>\n\n\nC\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u0111i\u1ec1u n\u00e0y qua c\u00e1ch Netflix chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh cho thu\u00ea DVD sang n\u1ec1n t\u1ea3ng streaming, r\u1ed3i ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o s\u1ea3n xu\u1ea5t n\u1ed9i dung ri\u00eang. Hay Nike kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng c\u1ea3 h\u1ec7 sinh th\u00e1i s\u1ed1 xoay quanh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n n\u00e0y kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb c\u00f4ng ngh\u1ec7, m\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1ch h\u1ecd mu\u1ed1n \u0111\u1ecbnh ngh\u0129a l\u1ea1i vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
V\u00ec v\u1eady, \u0111i\u1ec1u c\u1ed1t l\u00f5i trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nhanh \u0111\u1ebfn \u0111\u00e2u, m\u00e0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ee7 r\u00f5 r\u00e0ng \u0111\u1ec3 d\u1eabn d\u1eaft m\u1ecdi \u0111\u1ed5i m\u1edbi hay kh\u00f4ng. Khi \u0111\u1ecbnh v\u1ecb \u0111\u00e3 \u0111\u00fang, c\u00f4ng ngh\u1ec7 ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap khu\u1ebfch \u0111\u1ea1i gi\u00e1 tr\u1ecb \u0111\u00f3.<\/p>\n\n\n\n
7. Ho\u00e0 nh\u1eadp kh\u00f4ng c\u00f2n l\u00e0 th\u00f4ng \u0111i\u1ec7p, m\u00e0 l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng<\/strong><\/p>\n\n\n\nM\u1ed9t thay \u0111\u1ed5i r\u00f5 r\u00e0ng trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a marketing h\u00f2a nh\u1eadp. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n h\u00ecnh \u1ea3nh hay truy\u1ec1n th\u00f4ng, m\u00e0 l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng b\u1eb1ng vi\u1ec7c ti\u1ebfp c\u1eadn nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n
Theo Kantar, g\u1ea7n 65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-102-1024x683.png\")
<\/figure><\/div>\n\n\nC\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 \u0111ang chuy\u1ec3n t\u1eeb vi\u1ec7c \u201cn\u00f3i v\u1ec1 h\u00f2a nh\u1eadp\u201d sang \u201cl\u00e0m th\u1eadt\u201d. \u0110i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n qua vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau, x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u1ea3n \u00e1nh \u0111\u00fang b\u1ed1i c\u1ea3nh v\u0103n h\u00f3a v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ea1i di\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, kh\u00f4ng g\u01b0\u1ee3ng \u00e9p.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Dove \u0111\u00e3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u xoay quanh v\u1ebb \u0111\u1eb9p \u0111a d\u1ea1ng thay v\u00ec ti\u00eau chu\u1ea9n truy\u1ec1n th\u1ed1ng. Hay Fenty Beauty t\u1ea1o ra h\u01a1n 40 t\u00f4ng m\u00e0u kem n\u1ec1n ngay t\u1eeb khi ra m\u1eaft, gi\u00fap nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n. Nh\u1eefng c\u00e1ch l\u00e0m n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o thi\u1ec7n c\u1ea3m m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n
8. Retail Media t\u00e1i \u0111\u1ecbnh ngh\u0129a c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111i\u1ec3m mua<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng d\u1ecbch chuy\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong> l\u00e0 vi\u1ec7c ng\u00e2n s\u00e1ch d\u1ea7n \u0111\u1ed5 v\u1ec1 Retail Media, n\u01a1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u1ef1c s\u1ef1 di\u1ec5n ra. V\u1edbi h\u01a1n 200 Retail Media Network, k\u00eanh n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh h\u1ec7 sinh th\u00e1i k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi mua.<\/p>\n\n\n\nTheo Kantar, Retail Media c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n 1.8 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o digital truy\u1ec1n th\u1ed1ng<\/strong>. L\u1ee3i th\u1ebf n\u1eb1m \u1edf vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u mua s\u1eafm th\u1ef1c t\u1ebf, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi ngay khi h\u1ecd \u0111ang c\u00f3 nhu c\u1ea7u.<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-108-1024x683.png\")
<\/figure><\/div>\n\n\n\u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> kh\u00f4ng c\u00f2n t\u00e1ch bi\u1ec7t gi\u1eefa x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng. Retail Media cho ph\u00e9p v\u1eeba t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c, v\u1eeba \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua trong c\u00f9ng m\u1ed9t \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n\nC\u00f3 th\u1ec3 th\u1ea5y r\u00f5 qua c\u00e1ch Amazon hay Walmart ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi mua, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ngay t\u1ea1i \u201ckho\u1ea3nh kh\u1eafc mua h\u00e0ng\u201d.<\/p>\n\n\n\n
V\u1edbi xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong>, vi\u1ec7c k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 retailer, thay v\u00ec ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb, s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng t\u1eeb k\u00eanh n\u00e0y.<\/p>\n\n\n\n9. Creator kh\u00f4ng c\u00f2n ch\u1ec9 t\u1ea1o \u0111\u1ed9 ph\u1ee7 m\u00e0 ph\u1ea3i t\u1ea1o ra gi\u00e1 tr\u1ecb kinh doanh<\/strong><\/h2>\n\n\n\n61% marketer d\u1ef1 \u0111\u1ecbnh t\u0103ng \u0111\u1ea7u t\u01b0 cho creator trong 2026<\/strong>, nh\u01b0ng c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n\n\n\nLike v\u00e0 view kh\u00f4ng c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o ch\u00ednh. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> hi\u1ec7n nay b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u1ef1c nh\u01b0 kh\u1ea3 n\u0103ng t\u1ea1o chuy\u1ec3n \u0111\u1ed5i, m\u1ee9c \u0111\u1ed9 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e1c \u0111\u1ed9ng d\u00e0i h\u1ea1n \u0111\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-101-1024x683.png\")
<\/figure><\/div>\n\n\nBu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t khung \u0111\u00e1nh gi\u00e1 r\u00f5 r\u00e0ng h\u01a1n. KPI c\u1ea7n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t ngay t\u1eeb \u0111\u1ea7u, t\u1eeb m\u1ee5c ti\u00eau nh\u1eadn di\u1ec7n \u0111\u1ebfn hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng, thay v\u00ec ch\u1ec9 d\u1eebng \u1edf m\u1ee9c t\u01b0\u01a1ng t\u00e1c b\u1ec1 m\u1eb7t.<\/p>\n\n\n\n
Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c ki\u1ec3m so\u00e1t qu\u00e1 ch\u1eb7t. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> th\u00e0nh c\u00f4ng l\u00e0 khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 m\u1ee5c ti\u00eau, c\u00f2n creator \u0111\u01b0\u1ee3c t\u1ef1 do ph\u00e1t huy th\u1ebf m\u1ea1nh s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh. Khi \u0111\u00f3, n\u1ed9i dung v\u1eeba gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh t\u1ef1 nhi\u00ean, v\u1eeba \u0111\u1ea3m b\u1ea3o \u0111\u00f3ng g\u00f3p v\u00e0o k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n\n\n\n10. Micro-community trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t, \u0111\u1ebfn t\u1eeb ni\u1ec1m tin thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng<\/strong><\/h2>\n\n\n\nM\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00e0 s\u1ef1 \u201cl\u1ec7ch pha\u201d gi\u1eefa n\u1ec1n t\u1ea3ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng. Khi thu\u1eadt to\u00e1n v\u1eabn \u01b0u ti\u00ean n\u1ed9i dung \u0111\u1ea1i tr\u00e0 \u0111\u1ec3 t\u1ed1i \u0111a reach, th\u00ec ng\u01b0\u1eddi d\u00f9ng l\u1ea1i ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn nh\u1eefng c\u1ed9ng \u0111\u1ed3ng nh\u1ecf h\u01a1n \u0111\u1ec3 c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i th\u1eadt v\u00e0 \u0111\u00e1ng tin h\u01a1n.<\/p>\n\n\n\n
Th\u1ef1c t\u1ebf cho th\u1ea5y, t\u1ea1i Trung Qu\u1ed1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng micro-community c\u00f3 th\u1ec3 \u0111\u1ea1t ROI cao h\u01a1n 25%, \u0111\u1ed3ng th\u1eddi g\u1ea7n 40% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng \u0111\u1ec1 xu\u1ea5t t\u1eeb micro-community nh\u01b0 l\u1eddi khuy\u00ean c\u00e1 nh\u00e2n theo Kantar. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t s\u1ef1 thay \u0111\u1ed5i quan tr\u1ecdng: ni\u1ec1m tin kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb quy m\u00f4, m\u00e0 \u0111\u1ebfn t\u1eeb m\u1ee9c \u0111\u1ed9 g\u1ea7n g\u0169i v\u00e0 li\u00ean quan.<\/p>\n\n\n\n
V\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00f4ng th\u1ec3 ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7. Thay v\u00e0o \u0111\u00f3, c\u1ea7n x\u00e2y d\u1ef1ng nh\u1eefng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ee7 s\u00e2u, n\u01a1i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1ef1 nhi\u00ean thay v\u00ec ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/03\/image-107-1024x683.png\")
<\/figure><\/div>\n\n\n\u00c1P D\u1ee4NG XU H\u01af\u1edaNG MARKETING M\u1edaI NH\u1ea4T V\u00c0O CHI\u1ebeN L\u01af\u1ee2C 2026<\/strong><\/h1>\n\n\n\n1. T\u1ed1i \u01b0u hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi AI \u0111\u1ec3 d\u1eabn \u0111\u1ea7u g\u1ee3i \u00fd kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n\u0110\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ea7u ti\u00ean trong c\u00e1c g\u1ee3i \u00fd, d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a, c\u00f3 c\u1ea5u tr\u00fac v\u00e0 d\u1ec5 ph\u00e2n lo\u1ea1i, t\u1eeb m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, metadata, \u0111\u1ebfn storytelling. Vi\u1ec7c \u00e1p d\u1ee5ng Generative AI \u0111\u1ec3 li\u00ean t\u1ee5c test v\u00e0 t\u1ed1i \u01b0u content theo h\u00e0nh vi th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec \u01b0u th\u1ebf trong c\u00e1c \u0111\u1ec1 xu\u1ea5t. Khi doanh nghi\u1ec7p ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c c\u00e1ch AI \u201cnh\u00ecn th\u1ea5y\u201d th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong g\u1ee3i \u00fd v\u00e0 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng l\u00ean r\u00f5 r\u1ec7t. <\/p>\n\n\n\n
2. Xu\u1ea5t hi\u1ec7n trong kho\u1ea3nh kh\u1eafc \u201ct\u1ef1 th\u01b0\u1edfng\u201d \u0111\u1ec3 t\u0103ng g\u1eafn k\u1ebft c\u1ea3m x\u00fac<\/strong><\/h2>\n\n\n\nH\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n nay b\u1ecb chi ph\u1ed1i m\u1ea1nh b\u1edfi c\u1ea3m x\u00fac, \u0111\u1eb7c bi\u1ec7t l\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m \u201ct\u1ef1 th\u01b0\u1edfng\u201d nh\u1ecf h\u00e0ng ng\u00e0y. Doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf c\u00e1c \u0111i\u1ec3m ch\u1ea1m mang l\u1ea1i ni\u1ec1m vui, t\u1eeb mini-gift, \u01b0u \u0111\u00e3i b\u1ea5t ng\u1edd, cho \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m online v\u00e0 offline t\u01b0\u01a1ng t\u00e1c. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p storytelling v\u00e0 n\u1ed9i dung marketing, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong nh\u1eefng kho\u1ea3nh kh\u1eafc t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n
Vi\u1ec7c tri\u1ec3n khai ngay c\u00f3 th\u1ec3 l\u00e0 t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh \u0111i\u1ec3m th\u01b0\u1edfng nh\u1ecf h\u00e0ng tu\u1ea7n ho\u1eb7c \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ea7n su\u1ea5t mua l\u1eb7p v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ea3m x\u00fac, \u0111\u1ed3ng th\u1eddi theo d\u00f5i hi\u1ec7u qu\u1ea3 th\u00f4ng qua t\u1ef7 l\u1ec7 l\u1eb7p mua, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c v\u00e0 Net Promoter Score.<\/p>\n\n\n\n
3. X\u00e2y d\u1ef1ng ni\u1ec1m tin th\u00f4ng qua micro-community v\u00e0 \u0111a d\u1ea1ng h\u00f3a tr\u1ea3i nghi\u1ec7m<\/strong><\/h2>\n\n\n\nNi\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n nay kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0 m\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 k\u1ebft n\u1ed1i th\u1eadt v\u1edbi c\u1ed9ng \u0111\u1ed3ng. Doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng tham gia ho\u1eb7c t\u1ea1o micro-community, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c creator \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi, s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung c\u1ea7n ph\u1ea3n \u00e1nh s\u1ef1 \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn l\u00e0 g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1ng tin. <\/p>\n\n\n\n
C\u00e1ch tri\u1ec3n khai c\u00f3 th\u1ec3 l\u00e0 t\u1ed5 ch\u1ee9c mini-event online ho\u1eb7c offline cho nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u1ea1o kh\u00f4ng gian \u0111\u1ec3 h\u1ecd chia s\u1ebb tr\u1ea3i nghi\u1ec7m, \u0111\u1ed3ng th\u1eddi th\u01b0\u01a1ng hi\u1ec7u tham gia t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3. Hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng th\u00f4ng qua ROI t\u1eeb micro-community, m\u1ee9c \u0111\u1ed9 tham gia v\u00e0 trust score t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n
4. Khai th\u00e1c Retail Media \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng quy\u1ebft \u0111\u1ecbnh mua ngay t\u1ea1i \u0111i\u1ec3m ch\u1ea1m<\/strong><\/h2>\n\n\n\nC\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng di\u1ec5n ra t\u1ea1i \u0111i\u1ec3m ti\u1ebfp x\u00fac cu\u1ed1i c\u00f9ng, n\u01a1i th\u00f4ng \u0111i\u1ec7p v\u00e0 \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y ngay l\u1eadp t\u1ee9c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng Retail Media \u0111\u1ec3 v\u1eeba t\u0103ng nh\u1eadn di\u1ec7n, v\u1eeba th\u00fac \u0111\u1ea9y h\u00e0nh vi mua b\u1eb1ng c\u00e1ch \u0111\u1ed3ng b\u1ed9 qu\u1ea3ng c\u00e1o v\u1edbi khuy\u1ebfn m\u00e3i v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ea1i \u0111i\u1ec3m b\u00e1n, online ho\u1eb7c offline. Vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u mua s\u1eafm th\u1ef1c t\u1ebf gi\u00fap doanh nghi\u1ec7p retarget \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u00e2n nh\u1eafc mua, t\u0103ng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i. <\/p>\n\n\n\n
Tri\u1ec3n khai ngay c\u00f3 th\u1ec3 l\u00e0 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u CRM v\u1edbi Retail Media Network, ch\u1ea1y chi\u1ebfn d\u1ecbch nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng, \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 lift in sales \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
5. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 chi\u1ebfm \u01b0u th\u1ebf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\nKh\u00e1ch h\u00e0ng ng\u00e0y nay y\u00eau c\u1ea7u tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u ri\u00eang. Doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai dynamic content v\u00e0 predictive personalization, \u0111\u1ed3ng th\u1eddi chu\u1ea9n h\u00f3a storytelling \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n. Vi\u1ec7c theo d\u00f5i t\u01b0\u01a1ng t\u00e1c c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac gi\u00fap t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch theo th\u1eddi gian th\u1ef1c, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo h\u00e0nh vi v\u00e0 s\u1edf th\u00edch, tri\u1ec3n khai email, push notification v\u00e0 content recommendation ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m, \u0111\u1ed3ng th\u1eddi \u0111o l\u01b0\u1eddng c\u00e1c KPI nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e1 nh\u00e2n h\u00f3a, engagement theo ph\u00e2n kh\u00fac v\u00e0 CLV t\u0103ng.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN<\/strong><\/h1>\n\n\n\nXu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t 2026 kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng \u201cxu h\u01b0\u1edbng tham kh\u1ea3o\u201d, m\u00e0 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing. Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n n\u1eafm b\u1eaft thay \u0111\u1ed5i trong h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft bi\u1ebfn d\u1eef li\u1ec7u, AI, Retail Media, micro-community v\u00e0 ti\u00eau d\u00f9ng c\u1ea3m x\u00fac th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n
Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c, t\u0103ng kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, thay v\u00ec r\u1ea3i ng\u00e2n s\u00e1ch v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch kh\u00f4ng hi\u1ec7u qu\u1ea3. T\u00f3m l\u1ea1i, doanh nghi\u1ec7p mu\u1ed1n th\u00e0nh c\u00f4ng trong 2026 c\u1ea7n chuy\u1ec3n t\u1eeb t\u01b0 duy th\u1ef1c thi sang t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 h\u00e0nh vi. <\/p>\n\n\n\n
Chi ti\u1ebft b\u00e1o c\u00e1o xu h\u01b0\u1edbng Marketing m\u1edbi nh\u1ea5t 2026: <\/em><\/strong>t\u1ea1i \u0111\u00e2y<\/em><\/strong><\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026 – Rentracks Vietnam<\/strong><\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"C\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t thay \u0111\u1ed5i li\u00ean t\u1ee5c, kh\u00f4ng ch\u1ec9 l\u00e0m bi\u1ebfn chuy\u1ec3n c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing, m\u00e0 c\u00f2n… Read More »XU H\u01af\u1edaNG MARKETING M\u1edaI NH\u1ea4T CHO CHI\u1ebeN L\u01af\u1ee2C 2026<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-14590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14590"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14590"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14590\/revisions"}],"predecessor-version":[{"id":14607,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14590\/revisions\/14607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14628"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh cao, vi\u1ec7c hi\u1ec3n th\u1ecb \u0111\u00fang th\u1eddi \u0111i\u1ec3m tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. D\u1eef li\u1ec7u t\u1eeb Advertising Vietnam<\/em> cho th\u1ea5y ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i ngay trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u1eb1m trong nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean, kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng. \u0110\u00e2y l\u00e0 l\u00fd do chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u l\u1ea1i theo h\u01b0\u1edbng t\u1eadp trung v\u00e0o \u201c\u0111i\u1ec3m ch\u1ea1m quy\u1ebft \u0111\u1ecbnh\u201d, thay v\u00ec d\u00e0n tr\u1ea3i.<\/p>\n\n\n\n M\u1ed9t th\u1ef1c t\u1ebf ph\u1ed5 bi\u1ebfn l\u00e0 ng\u00e2n s\u00e1ch marketing ng\u00e0y c\u00e0ng cao, nh\u01b0ng hi\u1ec7u qu\u1ea3 l\u1ea1i kh\u00f4ng t\u0103ng t\u01b0\u01a1ng \u1ee9ng. Nguy\u00ean nh\u00e2n n\u1eb1m \u1edf vi\u1ec7c vi\u1ec7c tri\u1ec3n khai ch\u01b0a b\u00e1m s\u00e1t xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i, vi\u1ec7c ti\u1ebfp t\u1ee5c \u00e1p d\u1ee5ng c\u00e1ch l\u00e0m c\u0169 ch\u1ec9 khi\u1ebfn chi ph\u00ed b\u1ecb \u0111\u1ed9i l\u00ean m\u00e0 kh\u00f4ng t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n C\u1eadp nh\u1eadt xu h\u01b0\u1edbng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u201cbi\u1ebft\u201d, m\u00e0 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh to\u00e0n b\u1ed9 c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u2014 t\u1eeb l\u1ef1a ch\u1ecdn k\u00eanh, \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung \u0111\u1ebfn t\u1ed1i \u01b0u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p n\u00e0o n\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c, trong khi doanh nghi\u1ec7p ch\u1eadm th\u00edch nghi s\u1ebd ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng th\u1eddi gian v\u00e0 chi ph\u00ed.<\/p>\n\n\n\n Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ecdi th\u1ee9 thay \u0111\u1ed5i theo t\u1eebng h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, vi\u1ec7c ch\u1eadm th\u00edch nghi kh\u00f4ng ch\u1ec9 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 marketing, m\u00e0 c\u00f2n khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t d\u1ea7n v\u1ecb th\u1ebf c\u1ea1nh tranh. Xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00fac n\u00e0y kh\u00f4ng c\u00f2n l\u00e0 th\u00f4ng tin tham kh\u1ea3o, m\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng hay kh\u00f4ng trong giai \u0111o\u1ea1n 2026.<\/p>\n\n\n\n Theo Kantar, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> \u0111ang thay \u0111\u1ed5i r\u00f5 r\u1ec7t qua c\u00e1c con s\u1ed1:<\/p>\n\n\n\n – 24% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 d\u00f9ng AI \u0111\u1ec3 h\u1ed7 tr\u1ee3 mua s\u1eafm, trong khi 74% th\u01b0\u1eddng xuy\u00ean h\u1ecfi AI tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh, cho th\u1ea5y h\u00e0nh vi mua \u0111ang d\u1ea7n c\u00f3 \u201cl\u1edbp trung gian\u201d t\u1eeb c\u00f4ng ngh\u1ec7<\/p>\n\n\n\n – 75% marketer quan t\u00e2m \u0111\u1ebfn Generative AI theo Kantar, ph\u1ea3n \u00e1nh AI \u0111\u00e3 tr\u1edf th\u00e0nh h\u01b0\u1edbng \u0111i ch\u00ednh thay v\u00ec ch\u1ec9 th\u1eed nghi\u1ec7m<\/p>\n\n\n\n – D\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p \u0111\u1ea1t \u0111\u1ed9 ch\u00ednh x\u00e1c 94\u201395% so v\u1edbi d\u1eef li\u1ec7u th\u1ef1c, \u0111\u1ee7 \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u<\/p>\n\n\n\n – 36% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng vay ti\u1ec1n cho nh\u1eefng kho\u1ea3n chi mang t\u00ednh \u201ct\u1ef1 th\u01b0\u1edfng\u201d, cho th\u1ea5y c\u1ea3m x\u00fac \u0111ang chi ph\u1ed1i m\u1ea1nh h\u00e0nh vi mua<\/p>\n\n\n\n – 6.6 ngh\u00ecn t\u1ef7 USD l\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u00e1m thay \u0111\u1ed5i, ch\u1ee9ng minh t\u0103ng tr\u01b0\u1edfng g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ed5i m\u1edbi<\/p>\n\n\n\n – G\u1ea7n 65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 y\u1ebfu t\u1ed1 \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp, cho th\u1ea5y gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ef1a ch\u1ecdn<\/p>\n\n\n\n – Retail Media mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n 1.8 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o digital, khi t\u00e1c \u0111\u1ed9ng ngay t\u1ea1i \u0111i\u1ec3m mua<\/p>\n\n\n\n – 61% marketer s\u1ebd t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o creator, \u0111\u1ed3ng th\u1eddi y\u00eau c\u1ea7u \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng h\u01a1n<\/p>\n\n\n\n – Micro-community t\u1ea1o ROI cao h\u01a1n 25%, v\u00e0 g\u1ea7n 40% ng\u01b0\u1eddi d\u00f9ng tin v\u00e0o \u0111\u1ec1 xu\u1ea5t t\u1eeb c\u00e1c c\u1ed9ng \u0111\u1ed3ng nh\u1ecf, cho th\u1ea5y ni\u1ec1m tin \u0111ang d\u1ecbch chuy\u1ec3n v\u1ec1 c\u00e1c k\u1ebft n\u1ed1i g\u1ea7n g\u0169i h\u01a1n. <\/p>\n\n\n\n Xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t n\u0103m 2026 cho th\u1ea5y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb con ng\u01b0\u1eddi sang AI. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n t\u1ef1 t\u00ecm ki\u1ebfm to\u00e0n b\u1ed9 th\u00f4ng tin, m\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u1ecdc v\u00e0 \u0111\u1ec1 xu\u1ea5t l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n Theo b\u00e1o c\u00e1o, c\u00f3 \u0111\u1ebfn 24% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng AI l\u00e0m tr\u1ee3 l\u00fd mua s\u1eafm, cho th\u1ea5y h\u00e0nh vi n\u00e0y \u0111ang tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n m\u1edbi. \u0110i\u1ec1u n\u00e0y bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ch\u1ec9 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n \u0111\u1ec3 \u0111\u01b0\u1ee3c AI nh\u1eadn di\u1ec7n v\u00e0 \u01b0u ti\u00ean.<\/p>\n\n\n Kh\u00e1i ni\u1ec7m \u201cpredispose\u201d trong Kantar\u2019s Blueprint for Brand Growth<\/em> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ea1o thi\u1ec7n c\u1ea3m v\u00e0 m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u1ebfn n\u0103m 2026, y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf con ng\u01b0\u1eddi m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang c\u1ea3 AI agents. Khi c\u00e1c n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p AI ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 d\u1eef li\u1ec7u r\u00f5 r\u00e0ng, n\u1ed9i dung d\u1ec5 truy xu\u1ea5t s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u1edbn trong vi\u1ec7c xu\u1ea5t hi\u1ec7n trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n Doanh nghi\u1ec7p c\u1ea7n s\u1edbm \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing theo xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t n\u00e0y, s\u1ebd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u00fd \u0111\u1ecbnh mua h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n Xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t cho th\u1ea5y Generative AI \u0111ang tr\u1edf th\u00e0nh \u201cl\u1edbp trung gian\u201d trong h\u00e0nh tr\u00ecnh mua s\u1eafm, n\u01a1i c\u00e1c h\u1ec7 th\u1ed1ng kh\u00f4ng ch\u1ec9 t\u1ed5ng h\u1ee3p m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 con ng\u01b0\u1eddi, v\u00ec v\u1eady doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eeba \u0111\u01b0\u1ee3c AI \u01b0u ti\u00ean, v\u1eeba t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Theo Kantar, 74%<\/strong> ng\u01b0\u1eddi d\u00f9ng tr\u1ee3 l\u00fd AI th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm g\u1ee3i \u00fd tr\u01b0\u1edbc khi mua. \u0110i\u1ec1u n\u00e0y bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u1ea3i thay \u0111\u1ed5i, t\u1eeb vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eadn di\u1ec7n sang vi\u1ec7c t\u1ed1i \u01b0u \u0111\u1ec3 n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c AI hi\u1ec3u, \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn.<\/p>\n\n\n Generative Engine Optimisation \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t, y\u00eau c\u1ea7u n\u1ed9i dung ph\u1ea3i r\u00f5 r\u00e0ng, c\u00f3 c\u1ea5u tr\u00fac v\u00e0 mang t\u00ednh li\u00ean quan cao. N\u1ebfu h\u1ec7 th\u1ed1ng kh\u00f4ng \u201cnh\u1eadn di\u1ec7n\u201d \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong \u0111\u1ec1 xu\u1ea5t g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng.<\/p>\n\n\n\n Doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf l\u00e0 nh\u1eefng b\u00ean ki\u1ec3m so\u00e1t t\u1ed1t c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c AI di\u1ec5n gi\u1ea3i. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu thi\u1ebfu kh\u00e1c bi\u1ec7t trong chi\u1ebfn l\u01b0\u1ee3c marketing, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u1ec5 b\u1ecb h\u00f2a l\u1eabn v\u00e0 kh\u00f3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t cho th\u1ea5y d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thu th\u1eadp, m\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u201ct\u0103ng c\u01b0\u1eddng\u201d b\u1eb1ng AI \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u00e2u h\u01a1n. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh x\u00e1c h\u01a1n, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra b\u00e0i to\u00e1n c\u00e2n b\u1eb1ng gi\u1eefa t\u1ed1c \u0111\u1ed9, quy m\u00f4 v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n\n\n Theo Kantar, c\u00e1c gi\u1ea3i ph\u00e1p d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p hi\u1ec7n c\u00f3 th\u1ec3 \u0111\u1ea1t 94 \u0111\u1ebfn 95% \u0111\u1ed9 ch\u00ednh x\u00e1c so v\u1edbi d\u1eef li\u1ec7u th\u1ef1c, cho ph\u00e9p marketer m\u00f4 ph\u1ecfng h\u00e0nh vi v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng hi\u1ec7u qu\u1ea3 h\u01a1n. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 digital twins hay kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p \u0111a \u0111\u1ecbnh d\u1ea1ng t\u1eeb v\u0103n b\u1ea3n, gi\u1ecdng n\u00f3i \u0111\u1ebfn h\u00ecnh \u1ea3nh \u0111ang gi\u00fap vi\u1ec7c ph\u00e2n t\u00edch insight tr\u1edf n\u00ean tr\u1ef1c quan v\u00e0 to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n\n\n\n Tuy nhi\u00ean, vi\u1ec7c \u1ee9ng d\u1ee5ng v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 ho\u00e0n thi\u1ec7n. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m, \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111i k\u00e8m v\u1edbi n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh ph\u00f9 h\u1ee3p. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 b\u00e0i to\u00e1n v\u1ec1 con ng\u01b0\u1eddi v\u00e0 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n Generative AI \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m r\u1ea5t l\u1edbn t\u1eeb gi\u1edbi marketer. Theo Kantar, 75% marketer to\u00e0n c\u1ea7u cho bi\u1ebft h\u1ecd h\u00e0o h\u1ee9ng v\u1edbi ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y. Tuy nhi\u00ean, s\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c c\u00f3 s\u1eed d\u1ee5ng hay kh\u00f4ng, m\u00e0 n\u1eb1m \u1edf c\u00e1ch \u1ee9ng d\u1ee5ng AI v\u00e0o \u0111\u00fang \u0111i\u1ec3m t\u1ea1o ra hi\u1ec7u qu\u1ea3 trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong>.<\/p>\n\n\n\n Thay v\u00ec ch\u1ec9 d\u00f9ng AI \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung nhanh h\u01a1n, nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> \u0111\u00e3 chuy\u1ec3n sang h\u01b0\u1edbng s\u1eed d\u1ee5ng AI nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi tri\u1ec3n khai. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p marketer d\u1ef1 \u0111o\u00e1n n\u1ed9i dung n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o c\u1ea3m x\u00fac v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u vi\u1ec7c th\u1eed sai v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed ngay t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n Trong th\u1eddi gian t\u1edbi, vi\u1ec7c test v\u00e0 t\u1ed1i \u01b0u s\u1ebd kh\u00f4ng c\u00f2n di\u1ec5n ra theo t\u1eebng giai \u0111o\u1ea1n ri\u00eang bi\u1ec7t, m\u00e0 di\u1ec5n ra li\u00ean t\u1ee5c trong su\u1ed1t qu\u00e1 tr\u00ecnh ch\u1ea1y chi\u1ebfn d\u1ecbch. AI c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec1u ch\u1ec9nh g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c. Tuy nhi\u00ean, insight con ng\u01b0\u1eddi v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i th\u1eadt v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n M\u1ed9t thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Treatonomics \u2013 th\u00f3i quen \u201ct\u1ef1 th\u01b0\u1edfng nh\u1ecf\u201d \u0111\u1ec3 c\u00e2n b\u1eb1ng c\u1ea3m x\u00fac trong b\u1ed1i c\u1ea3nh kinh t\u1ebf nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng. Khi nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn nh\u01b0 mua nh\u00e0, k\u1ebft h\u00f4n hay \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh tr\u1edf n\u00ean kh\u00f3 \u0111\u1ea1t h\u01a1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm \u0111\u1ebfn nh\u1eefng ni\u1ec1m vui nh\u1ecf m\u1ed7i ng\u00e0y \u0111\u1ec3 duy tr\u00ec c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t v\u00e0 t\u00edch c\u1ef1c.<\/p>\n\n\n\n Theo Kantar, c\u00f3 \u0111\u1ebfn 36% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng vay ng\u1eafn h\u1ea1n \u0111\u1ec3 chi cho nh\u1eefng \u0111i\u1ec1u h\u1ecd y\u00eau th\u00edch. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y quy\u1ebft \u0111\u1ecbnh mua kh\u00f4ng c\u00f2n ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean l\u00fd tr\u00ed, m\u00e0 b\u1ecb chi ph\u1ed1i m\u1ea1nh b\u1edfi c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u \u201ct\u1ef1 th\u01b0\u1edfng\u201d.<\/p>\n\n\n \u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 c\u00e1c \u201cc\u1ed9t m\u1ed1c nh\u1ecf\u201d \u0111ang d\u1ea7n thay th\u1ebf nh\u1eefng d\u1ecbp l\u1edbn. Ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra l\u00fd do \u0111\u1ec3 mua s\u1eafm v\u00e0 \u0103n m\u1eebng th\u01b0\u1eddng xuy\u00ean h\u01a1n, \u0111\u1eb7c bi\u1ec7t d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a social commerce. \u0110\u00e2y kh\u00f4ng c\u00f2n l\u00e0 h\u00e0nh vi ng\u1eafn h\u1ea1n m\u00e0 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong th\u00f3i quen ti\u00eau d\u00f9ng.<\/p>\n\n\n\n V\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, c\u00e2u h\u1ecfi kh\u00f4ng c\u00f2n l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec, m\u00e0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong nh\u1eefng kho\u1ea3nh kh\u1eafc \u201ct\u1ef1 th\u01b0\u1edfng\u201d \u0111\u00f3 hay kh\u00f4ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c vui v\u1ebb, nh\u1eb9 nh\u00e0ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y s\u1ebd c\u00f3 l\u1ee3i th\u1ebf r\u00f5 r\u1ec7t trong vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh vi mua.<\/p>\n\n\n\n Trong 20 n\u0103m qua, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n s\u00e0ng \u201ct\u1ef1 ph\u00e1 v\u1ee1\u201d ch\u00ednh m\u00ecnh \u0111\u00e3 t\u1ea1o ra t\u1edbi 6.6 ngh\u00ecn t\u1ef7 USD gi\u00e1 tr\u1ecb theo Kantar. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c duy tr\u00ec c\u00e1i c\u0169, m\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c d\u00e1m thay \u0111\u1ed5i tr\u01b0\u1edbc khi th\u1ecb tr\u01b0\u1eddng bu\u1ed9c b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i.<\/p>\n\n\n\n M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00e0 t\u01b0 duy ng\u1eafn h\u1ea1n \u0111ang d\u1ea7n m\u1ea5t hi\u1ec7u qu\u1ea3. Vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch ri\u00eang l\u1ebb, t\u1ed1i \u01b0u t\u1eebng ch\u1ec9 s\u1ed1 nh\u1ecf kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Thay v\u00e0o \u0111\u00f3, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c coi th\u1eed nghi\u1ec7m l\u00e0 m\u1ed9t ph\u1ea7n t\u1ea5t y\u1ebfu, li\u00ean t\u1ee5c test v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i \u0111\u00fang.<\/p>\n\n\n C\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u0111i\u1ec1u n\u00e0y qua c\u00e1ch Netflix chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh cho thu\u00ea DVD sang n\u1ec1n t\u1ea3ng streaming, r\u1ed3i ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o s\u1ea3n xu\u1ea5t n\u1ed9i dung ri\u00eang. Hay Nike kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng c\u1ea3 h\u1ec7 sinh th\u00e1i s\u1ed1 xoay quanh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n n\u00e0y kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb c\u00f4ng ngh\u1ec7, m\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1ch h\u1ecd mu\u1ed1n \u0111\u1ecbnh ngh\u0129a l\u1ea1i vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n V\u00ec v\u1eady, \u0111i\u1ec1u c\u1ed1t l\u00f5i trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nhanh \u0111\u1ebfn \u0111\u00e2u, m\u00e0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ee7 r\u00f5 r\u00e0ng \u0111\u1ec3 d\u1eabn d\u1eaft m\u1ecdi \u0111\u1ed5i m\u1edbi hay kh\u00f4ng. Khi \u0111\u1ecbnh v\u1ecb \u0111\u00e3 \u0111\u00fang, c\u00f4ng ngh\u1ec7 ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap khu\u1ebfch \u0111\u1ea1i gi\u00e1 tr\u1ecb \u0111\u00f3.<\/p>\n\n\n\n 7. Ho\u00e0 nh\u1eadp kh\u00f4ng c\u00f2n l\u00e0 th\u00f4ng \u0111i\u1ec7p, m\u00e0 l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng<\/strong><\/p>\n\n\n\n M\u1ed9t thay \u0111\u1ed5i r\u00f5 r\u00e0ng trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a marketing h\u00f2a nh\u1eadp. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n h\u00ecnh \u1ea3nh hay truy\u1ec1n th\u00f4ng, m\u00e0 l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng b\u1eb1ng vi\u1ec7c ti\u1ebfp c\u1eadn nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n Theo Kantar, g\u1ea7n 65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n.<\/p>\n\n\n C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 \u0111ang chuy\u1ec3n t\u1eeb vi\u1ec7c \u201cn\u00f3i v\u1ec1 h\u00f2a nh\u1eadp\u201d sang \u201cl\u00e0m th\u1eadt\u201d. \u0110i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n qua vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau, x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u1ea3n \u00e1nh \u0111\u00fang b\u1ed1i c\u1ea3nh v\u0103n h\u00f3a v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ea1i di\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, kh\u00f4ng g\u01b0\u1ee3ng \u00e9p.<\/p>\n\n\n\n V\u00ed d\u1ee5, Dove \u0111\u00e3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u xoay quanh v\u1ebb \u0111\u1eb9p \u0111a d\u1ea1ng thay v\u00ec ti\u00eau chu\u1ea9n truy\u1ec1n th\u1ed1ng. Hay Fenty Beauty t\u1ea1o ra h\u01a1n 40 t\u00f4ng m\u00e0u kem n\u1ec1n ngay t\u1eeb khi ra m\u1eaft, gi\u00fap nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n. Nh\u1eefng c\u00e1ch l\u00e0m n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o thi\u1ec7n c\u1ea3m m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n M\u1ed9t trong nh\u1eefng d\u1ecbch chuy\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong> l\u00e0 vi\u1ec7c ng\u00e2n s\u00e1ch d\u1ea7n \u0111\u1ed5 v\u1ec1 Retail Media, n\u01a1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u1ef1c s\u1ef1 di\u1ec5n ra. V\u1edbi h\u01a1n 200 Retail Media Network, k\u00eanh n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh h\u1ec7 sinh th\u00e1i k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi mua.<\/p>\n\n\n\n Theo Kantar, Retail Media c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n 1.8 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o digital truy\u1ec1n th\u1ed1ng<\/strong>. L\u1ee3i th\u1ebf n\u1eb1m \u1edf vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u mua s\u1eafm th\u1ef1c t\u1ebf, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi ngay khi h\u1ecd \u0111ang c\u00f3 nhu c\u1ea7u.<\/p>\n\n\n \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> kh\u00f4ng c\u00f2n t\u00e1ch bi\u1ec7t gi\u1eefa x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng. Retail Media cho ph\u00e9p v\u1eeba t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c, v\u1eeba \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua trong c\u00f9ng m\u1ed9t \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n\n C\u00f3 th\u1ec3 th\u1ea5y r\u00f5 qua c\u00e1ch Amazon hay Walmart ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi mua, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ngay t\u1ea1i \u201ckho\u1ea3nh kh\u1eafc mua h\u00e0ng\u201d.<\/p>\n\n\n\n V\u1edbi xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong>, vi\u1ec7c k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 retailer, thay v\u00ec ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb, s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng t\u1eeb k\u00eanh n\u00e0y.<\/p>\n\n\n\n 61% marketer d\u1ef1 \u0111\u1ecbnh t\u0103ng \u0111\u1ea7u t\u01b0 cho creator trong 2026<\/strong>, nh\u01b0ng c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n\n\n\n Like v\u00e0 view kh\u00f4ng c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o ch\u00ednh. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> hi\u1ec7n nay b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u1ef1c nh\u01b0 kh\u1ea3 n\u0103ng t\u1ea1o chuy\u1ec3n \u0111\u1ed5i, m\u1ee9c \u0111\u1ed9 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e1c \u0111\u1ed9ng d\u00e0i h\u1ea1n \u0111\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n Bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t khung \u0111\u00e1nh gi\u00e1 r\u00f5 r\u00e0ng h\u01a1n. KPI c\u1ea7n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t ngay t\u1eeb \u0111\u1ea7u, t\u1eeb m\u1ee5c ti\u00eau nh\u1eadn di\u1ec7n \u0111\u1ebfn hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng, thay v\u00ec ch\u1ec9 d\u1eebng \u1edf m\u1ee9c t\u01b0\u01a1ng t\u00e1c b\u1ec1 m\u1eb7t.<\/p>\n\n\n\n Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c ki\u1ec3m so\u00e1t qu\u00e1 ch\u1eb7t. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> th\u00e0nh c\u00f4ng l\u00e0 khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 m\u1ee5c ti\u00eau, c\u00f2n creator \u0111\u01b0\u1ee3c t\u1ef1 do ph\u00e1t huy th\u1ebf m\u1ea1nh s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh. Khi \u0111\u00f3, n\u1ed9i dung v\u1eeba gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh t\u1ef1 nhi\u00ean, v\u1eeba \u0111\u1ea3m b\u1ea3o \u0111\u00f3ng g\u00f3p v\u00e0o k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n\n\n\n M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t l\u00e0 s\u1ef1 \u201cl\u1ec7ch pha\u201d gi\u1eefa n\u1ec1n t\u1ea3ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng. Khi thu\u1eadt to\u00e1n v\u1eabn \u01b0u ti\u00ean n\u1ed9i dung \u0111\u1ea1i tr\u00e0 \u0111\u1ec3 t\u1ed1i \u0111a reach, th\u00ec ng\u01b0\u1eddi d\u00f9ng l\u1ea1i ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn nh\u1eefng c\u1ed9ng \u0111\u1ed3ng nh\u1ecf h\u01a1n \u0111\u1ec3 c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i th\u1eadt v\u00e0 \u0111\u00e1ng tin h\u01a1n.<\/p>\n\n\n\n Th\u1ef1c t\u1ebf cho th\u1ea5y, t\u1ea1i Trung Qu\u1ed1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng micro-community c\u00f3 th\u1ec3 \u0111\u1ea1t ROI cao h\u01a1n 25%, \u0111\u1ed3ng th\u1eddi g\u1ea7n 40% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng \u0111\u1ec1 xu\u1ea5t t\u1eeb micro-community nh\u01b0 l\u1eddi khuy\u00ean c\u00e1 nh\u00e2n theo Kantar. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t s\u1ef1 thay \u0111\u1ed5i quan tr\u1ecdng: ni\u1ec1m tin kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb quy m\u00f4, m\u00e0 \u0111\u1ebfn t\u1eeb m\u1ee9c \u0111\u1ed9 g\u1ea7n g\u0169i v\u00e0 li\u00ean quan.<\/p>\n\n\n\n V\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00f4ng th\u1ec3 ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7. Thay v\u00e0o \u0111\u00f3, c\u1ea7n x\u00e2y d\u1ef1ng nh\u1eefng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ee7 s\u00e2u, n\u01a1i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1ef1 nhi\u00ean thay v\u00ec ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u.<\/p>\n\n\n \u0110\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ea7u ti\u00ean trong c\u00e1c g\u1ee3i \u00fd, d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a, c\u00f3 c\u1ea5u tr\u00fac v\u00e0 d\u1ec5 ph\u00e2n lo\u1ea1i, t\u1eeb m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, metadata, \u0111\u1ebfn storytelling. Vi\u1ec7c \u00e1p d\u1ee5ng Generative AI \u0111\u1ec3 li\u00ean t\u1ee5c test v\u00e0 t\u1ed1i \u01b0u content theo h\u00e0nh vi th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec \u01b0u th\u1ebf trong c\u00e1c \u0111\u1ec1 xu\u1ea5t. Khi doanh nghi\u1ec7p ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c c\u00e1ch AI \u201cnh\u00ecn th\u1ea5y\u201d th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong g\u1ee3i \u00fd v\u00e0 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng l\u00ean r\u00f5 r\u1ec7t. <\/p>\n\n\n\n H\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n nay b\u1ecb chi ph\u1ed1i m\u1ea1nh b\u1edfi c\u1ea3m x\u00fac, \u0111\u1eb7c bi\u1ec7t l\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m \u201ct\u1ef1 th\u01b0\u1edfng\u201d nh\u1ecf h\u00e0ng ng\u00e0y. Doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf c\u00e1c \u0111i\u1ec3m ch\u1ea1m mang l\u1ea1i ni\u1ec1m vui, t\u1eeb mini-gift, \u01b0u \u0111\u00e3i b\u1ea5t ng\u1edd, cho \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m online v\u00e0 offline t\u01b0\u01a1ng t\u00e1c. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p storytelling v\u00e0 n\u1ed9i dung marketing, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong nh\u1eefng kho\u1ea3nh kh\u1eafc t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n Vi\u1ec7c tri\u1ec3n khai ngay c\u00f3 th\u1ec3 l\u00e0 t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh \u0111i\u1ec3m th\u01b0\u1edfng nh\u1ecf h\u00e0ng tu\u1ea7n ho\u1eb7c \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ea7n su\u1ea5t mua l\u1eb7p v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ea3m x\u00fac, \u0111\u1ed3ng th\u1eddi theo d\u00f5i hi\u1ec7u qu\u1ea3 th\u00f4ng qua t\u1ef7 l\u1ec7 l\u1eb7p mua, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c v\u00e0 Net Promoter Score.<\/p>\n\n\n\n Ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n nay kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0 m\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 k\u1ebft n\u1ed1i th\u1eadt v\u1edbi c\u1ed9ng \u0111\u1ed3ng. Doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng tham gia ho\u1eb7c t\u1ea1o micro-community, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c creator \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi, s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung c\u1ea7n ph\u1ea3n \u00e1nh s\u1ef1 \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn l\u00e0 g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1ng tin. <\/p>\n\n\n\n C\u00e1ch tri\u1ec3n khai c\u00f3 th\u1ec3 l\u00e0 t\u1ed5 ch\u1ee9c mini-event online ho\u1eb7c offline cho nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u1ea1o kh\u00f4ng gian \u0111\u1ec3 h\u1ecd chia s\u1ebb tr\u1ea3i nghi\u1ec7m, \u0111\u1ed3ng th\u1eddi th\u01b0\u01a1ng hi\u1ec7u tham gia t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3. Hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng th\u00f4ng qua ROI t\u1eeb micro-community, m\u1ee9c \u0111\u1ed9 tham gia v\u00e0 trust score t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n C\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng di\u1ec5n ra t\u1ea1i \u0111i\u1ec3m ti\u1ebfp x\u00fac cu\u1ed1i c\u00f9ng, n\u01a1i th\u00f4ng \u0111i\u1ec7p v\u00e0 \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y ngay l\u1eadp t\u1ee9c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng Retail Media \u0111\u1ec3 v\u1eeba t\u0103ng nh\u1eadn di\u1ec7n, v\u1eeba th\u00fac \u0111\u1ea9y h\u00e0nh vi mua b\u1eb1ng c\u00e1ch \u0111\u1ed3ng b\u1ed9 qu\u1ea3ng c\u00e1o v\u1edbi khuy\u1ebfn m\u00e3i v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ea1i \u0111i\u1ec3m b\u00e1n, online ho\u1eb7c offline. Vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u mua s\u1eafm th\u1ef1c t\u1ebf gi\u00fap doanh nghi\u1ec7p retarget \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u00e2n nh\u1eafc mua, t\u0103ng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i. <\/p>\n\n\n\n Tri\u1ec3n khai ngay c\u00f3 th\u1ec3 l\u00e0 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u CRM v\u1edbi Retail Media Network, ch\u1ea1y chi\u1ebfn d\u1ecbch nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng, \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 lift in sales \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n Kh\u00e1ch h\u00e0ng ng\u00e0y nay y\u00eau c\u1ea7u tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u ri\u00eang. Doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai dynamic content v\u00e0 predictive personalization, \u0111\u1ed3ng th\u1eddi chu\u1ea9n h\u00f3a storytelling \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n. Vi\u1ec7c theo d\u00f5i t\u01b0\u01a1ng t\u00e1c c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac gi\u00fap t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch theo th\u1eddi gian th\u1ef1c, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo h\u00e0nh vi v\u00e0 s\u1edf th\u00edch, tri\u1ec3n khai email, push notification v\u00e0 content recommendation ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m, \u0111\u1ed3ng th\u1eddi \u0111o l\u01b0\u1eddng c\u00e1c KPI nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e1 nh\u00e2n h\u00f3a, engagement theo ph\u00e2n kh\u00fac v\u00e0 CLV t\u0103ng.<\/p>\n\n\n\n Xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t 2026 kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng \u201cxu h\u01b0\u1edbng tham kh\u1ea3o\u201d, m\u00e0 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing. Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n n\u1eafm b\u1eaft thay \u0111\u1ed5i trong h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft bi\u1ebfn d\u1eef li\u1ec7u, AI, Retail Media, micro-community v\u00e0 ti\u00eau d\u00f9ng c\u1ea3m x\u00fac th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c, t\u0103ng kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, thay v\u00ec r\u1ea3i ng\u00e2n s\u00e1ch v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch kh\u00f4ng hi\u1ec7u qu\u1ea3. T\u00f3m l\u1ea1i, doanh nghi\u1ec7p mu\u1ed1n th\u00e0nh c\u00f4ng trong 2026 c\u1ea7n chuy\u1ec3n t\u1eeb t\u01b0 duy th\u1ef1c thi sang t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 h\u00e0nh vi. <\/p>\n\n\n\n Chi ti\u1ebft b\u00e1o c\u00e1o xu h\u01b0\u1edbng Marketing m\u1edbi nh\u1ea5t 2026: <\/em><\/strong>t\u1ea1i \u0111\u00e2y<\/em><\/strong><\/a><\/p>\n\n\n\n XEM TH\u00caM: <\/strong>B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026 – Rentracks Vietnam<\/strong><\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" C\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t thay \u0111\u1ed5i li\u00ean t\u1ee5c, kh\u00f4ng ch\u1ec9 l\u00e0m bi\u1ebfn chuy\u1ec3n c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing, m\u00e0 c\u00f2n… Read More »XU H\u01af\u1edaNG MARKETING M\u1edaI NH\u1ea4T CHO CHI\u1ebeN L\u01af\u1ee2C 2026<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-14590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14590"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14590"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14590\/revisions"}],"predecessor-version":[{"id":14607,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14590\/revisions\/14607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14628"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}3. Chi ph\u00ed t\u0103ng nh\u01b0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng t\u1ef7 l\u1ec7 thu\u1eadn<\/strong><\/h2>\n\n\n\n
4. Xu h\u01b0\u1edbng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u00e1i c\u1ea5u tr\u00fac chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/h2>\n\n\n\n
5. Kh\u00f4ng c\u1eadp nh\u1eadt xu h\u01b0\u1edbng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ee5t l\u1ea1i ph\u00eda sau<\/strong><\/h2>\n\n\n\n
T\u1ed4NG H\u1ee2P S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG TRONG XU H\u01af\u1edaNG MARKETING M\u1edaI NH\u1ea4T 2026<\/strong><\/h1>\n\n\n\n
XU H\u01af\u1edaNG MARKETING M\u1edaI NH\u1ea4T 2026<\/strong><\/h1>\n\n\n\n
1. Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t t\u1eeb thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn th\u00fac \u0111\u1ea9y \u00fd \u0111\u1ecbnh<\/strong><\/h2>\n\n\n\n
2. Khi AI kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh\u201d<\/strong><\/h2>\n\n\n\n
3. T\u1eeb SEO \u0111\u1ebfn GEO: b\u01b0\u1edbc chuy\u1ec3n t\u1ea5t y\u1ebfu trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n4. Hi\u1ec3u kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n d\u1ef1a v\u00e0o d\u1eef li\u1ec7u th\u1eadt<\/strong><\/h2>\n\n\n\n
5. Chi\u1ebfn l\u01b0\u1ee3c marketing b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean \u201ctr\u00ed tu\u1ec7 s\u00e1ng t\u1ea1o\u201d v\u1edbi AI<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n6. Ti\u00eau d\u00f9ng c\u1ea3m x\u00fac l\u00ean ng\u00f4i trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n<\/figure><\/div>\n\n\n8. Retail Media t\u00e1i \u0111\u1ecbnh ngh\u0129a c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111i\u1ec3m mua<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n9. Creator kh\u00f4ng c\u00f2n ch\u1ec9 t\u1ea1o \u0111\u1ed9 ph\u1ee7 m\u00e0 ph\u1ea3i t\u1ea1o ra gi\u00e1 tr\u1ecb kinh doanh<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n10. Micro-community trong xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t, \u0111\u1ebfn t\u1eeb ni\u1ec1m tin thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\u00c1P D\u1ee4NG XU H\u01af\u1edaNG MARKETING M\u1edaI NH\u1ea4T V\u00c0O CHI\u1ebeN L\u01af\u1ee2C 2026<\/strong><\/h1>\n\n\n\n
1. T\u1ed1i \u01b0u hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi AI \u0111\u1ec3 d\u1eabn \u0111\u1ea7u g\u1ee3i \u00fd kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n
2. Xu\u1ea5t hi\u1ec7n trong kho\u1ea3nh kh\u1eafc \u201ct\u1ef1 th\u01b0\u1edfng\u201d \u0111\u1ec3 t\u0103ng g\u1eafn k\u1ebft c\u1ea3m x\u00fac<\/strong><\/h2>\n\n\n\n
3. X\u00e2y d\u1ef1ng ni\u1ec1m tin th\u00f4ng qua micro-community v\u00e0 \u0111a d\u1ea1ng h\u00f3a tr\u1ea3i nghi\u1ec7m<\/strong><\/h2>\n\n\n\n
4. Khai th\u00e1c Retail Media \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng quy\u1ebft \u0111\u1ecbnh mua ngay t\u1ea1i \u0111i\u1ec3m ch\u1ea1m<\/strong><\/h2>\n\n\n\n
5. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 chi\u1ebfm \u01b0u th\u1ebf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n
K\u1ebeT LU\u1eacN<\/strong><\/h1>\n\n\n\n