{"id":14289,"date":"2026-02-12T00:29:39","date_gmt":"2026-02-11T17:29:39","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=14289"},"modified":"2026-02-12T00:29:40","modified_gmt":"2026-02-11T17:29:40","slug":"bao-cao-ecommerce-va-xu-huong-mua-sam-truc-tuyen","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/bao-cao-ecommerce-va-xu-huong-mua-sam-truc-tuyen\/","title":{"rendered":"B\u00c1O C\u00c1O TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec: XU H\u01af\u1edaNG MUA S\u1eaeM TR\u1ef0C TUY\u1ebeN V\u00c0 CHI\u1ebeN L\u01af\u1ee2C T\u0102NG TR\u01af\u1edeNG 2026"},"content":{"rendered":"\n

D\u1eef li\u1ec7u t\u1eeb xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn \u0111ang t\u0103ng tr\u01b0\u1edfng qua t\u1eebng n\u0103m, nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a doanh nghi\u1ec7p n\u00e0o c\u0169ng t\u0103ng tr\u01b0\u1edfng hi\u1ec7u qu\u1ea3 theo \u0111\u00f3. Doanh thu c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c k\u1ef3 v\u1ecdng nh\u01b0ng l\u1ee3i nhu\u1eadn b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi chi ph\u00ed qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 logistics ng\u00e0y c\u00e0ng cao. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p nh\u00ecn l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec ch\u1ec9 theo d\u00f5i con s\u1ed1 b\u00e1n ra.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn ti\u1ebfp t\u1ee5c hay ch\u1ea1y theo t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n hay \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n. C\u00f9ng Rentracks t\u00ecm hi\u1ec3u nh\u1eefng xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang l\u00e0m thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra sao, v\u00e0 xem c\u00e1c b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ch\u1ec9 ra \u0111i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

T\u1ed4NG QUAN TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec VI\u1ec6T NAM 2025<\/strong><\/h1>\n\n\n\n

Theo b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a YouNet ECI v\u00e0 YouNet Media, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c nh\u1ea5t t\u1eeb 2019 \u0111\u1ebfn nay, v\u1edbi CAGR l\u00ean t\u1edbi 35%<\/strong> giai \u0111o\u1ea1n 2024\u20132028. N\u1ebfu t\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng, t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch TM\u0110T c\u00f3 th\u1ec3 ch\u1ea1m m\u1ed1c 49,9 t\u1ef7 USD\/n\u0103m<\/strong> v\u00e0o 2028.<\/p>\n\n\n\n

D\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o TM\u0110T c\u0169ng cho th\u1ea5y 62,8%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 ch\u1ed1t \u0111\u01a1n tr\u1ef1c tuy\u1ebfn \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i tu\u1ea7n, trong \u0111\u00f3 nh\u00f3m thu nh\u1eadp cao (t\u1eeb 30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng) mua s\u1eafm \u00edt ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i. Gen Z (53,4%)<\/strong> v\u00e0 Millennials (46,6%)<\/strong> ti\u1ebfp t\u1ee5c l\u00e0 hai th\u1ebf h\u1ec7 d\u1eabn d\u1eaft xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u1edbi ti\u1ec1m n\u0103ng l\u1edbn v\u1ec1 t\u1ea7n su\u1ea5t mua v\u00e0 gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng.<\/p>\n\n\n\n

Nh\u00ecn t\u1ed5ng th\u1ec3, b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 cho th\u1ea5y TM\u0110T \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung v\u00e0 kh\u1ea3 n\u0103ng k\u00edch th\u00edch nhu c\u1ea7u m\u1edbi. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p e-commerce x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n v\u00e0 c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n

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M\u1ee8C \u0110\u1ed8 T\u0102NG TR\u01af\u1edeNG C\u00c1C S\u00c0N TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec VI\u1ec6T NAM 2025<\/strong><\/h1>\n\n\n\n

C\u00e1c s\u1ed1 li\u1ec7u cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam v\u1eabn duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, v\u1edbi GMV n\u0103m 2024 \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o m\u1edf r\u1ed9ng nhanh trong c\u00e1c n\u0103m t\u1edbi. \u0110\u1ed9ng l\u1ef1c ch\u00ednh \u0111\u1ebfn t\u1eeb \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng logistics, \u1ee9ng d\u1ee5ng AI v\u00e0o c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u00f4 h\u00ecnh mua s\u1eafm k\u1ebft h\u1ee3p n\u1ed9i dung.<\/p>\n\n\n\n

V\u1ec1 th\u1ecb ph\u1ea7n, TikTok Shop ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i, ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a xu h\u01b0\u1edbng shoppertainment v\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a creator. Shopee ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u nh\u1edd quy m\u00f4 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, trong khi Lazada v\u00e0 Tiki \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c th\u00edch nghi khi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh.<\/p>\n\n\n

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XU H\u01af\u1edaNG MUA S\u1eaeM TR\u1ef0C TUY\u1ebeN N\u1ed4I B\u1eacT QUA B\u00c1O C\u00c1O TM\u0110T<\/strong><\/h1>\n\n\n\n

1. 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1ed7i tu\u1ea7n<\/strong><\/h2>\n\n\n\n

Theo b\u00e1o c\u00e1o TM\u0110T, 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t sinh giao d\u1ecbch tr\u1ef1c tuy\u1ebfn \u00edt nh\u1ea5t 1 l\u1ea7n trong m\u1ed7i tu\u1ea7n v\u00e0 32% thu\u1ed9c nh\u00f3m c\u00f3 giao d\u1ecbch 2-3 l\u1ea7n trong th\u00e1ng, cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong nh\u1ecbp s\u1ed1ng th\u01b0\u1eddng ng\u00e0y. <\/p>\n\n\n

\n
\"Xu
50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1ed7i tu\u1ea7n<\/em><\/figcaption><\/figure><\/div>\n\n\n

Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c d\u1ecbp khuy\u1ebfn m\u00e3i l\u1edbn m\u00e0 di\u1ec5n ra \u0111\u1ec1u \u0111\u1eb7n theo nhu c\u1ea7u c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p TM\u0110T, bu\u1ed9c h\u1ecd ph\u1ea3i t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m xuy\u00ean su\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 ch\u1ea1y theo t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n

2. Th\u1eddi trang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a s\u00e0n TM\u0110T<\/strong><\/h2>\n\n\n\n

V\u1edbi 77% ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean mua qu\u1ea7n \u00e1o v\u00e0 ph\u1ee5 ki\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, th\u1eddi trang ti\u1ebfp t\u1ee5c l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 l\u1ef1c c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u1eef li\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n khi c\u00f3 \u0111\u1ee7 th\u00f4ng tin v\u1ec1 h\u00ecnh \u1ea3nh, \u0111\u00e1nh gi\u00e1 v\u00e0 xu h\u01b0\u1edbng, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/p>\n\n\n

\n
\"77%
77% ng\u01b0\u1eddi d\u00f9ng mua s\u1eafm, th\u1eddi trang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a s\u00e0n TM\u0110T<\/em><\/figcaption><\/figure><\/div>\n\n\n

3. B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 35% ng\u01b0\u1eddi d\u00f9ng v\u1eabn \u01b0u ti\u00ean thanh to\u00e1n khi nh\u1eadn h\u00e0ng<\/strong><\/h2>\n\n\n\n

Thanh to\u00e1n khi nh\u1eadn h\u00e0ng ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn, \u0111\u1eb7c bi\u1ec7t v\u1edbi ng\u01b0\u1eddi mua m\u1edbi ho\u1eb7c c\u00e1c \u0111\u01a1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao. T\u1ef7 l\u1ec7 n\u00e0y ph\u1ea3n \u00e1nh t\u00e2m l\u00fd ki\u1ec3m so\u00e1t r\u1ee7i ro v\u1eabn t\u1ed3n t\u1ea1i trong h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn, khi\u1ebfn COD ch\u01b0a th\u1ec3 b\u1ecb thay th\u1ebf ho\u00e0n to\u00e0n trong ng\u1eafn h\u1ea1n.<\/p>\n\n\n

\n
\"B\u00e1o
B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 35% ng\u01b0\u1eddi d\u00f9ng v\u1eabn \u01b0u ti\u00ean thanh to\u00e1n khi nh\u1eadn h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n

4. \u201c\u0110i ch\u1ee3 online\u201d m\u1edf r\u1ed9ng TM\u0110T sang nh\u00f3m nhu c\u1ea7u thi\u1ebft y\u1ebfu<\/strong><\/h2>\n\n\n\n

D\u00f9 k\u00eanh truy\u1ec1n th\u1ed1ng v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, h\u00ecnh th\u1ee9c mua s\u1eafm online \u0111ang d\u1ea7n tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn quen thu\u1ed9c nh\u1edd s\u1ef1 ti\u1ec7n l\u1ee3i. <\/p>\n\n\n\n

Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong nh\u00f3m h\u00e0ng thi\u1ebft y\u1ebfu cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u01b0\u1edbc sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u00e2u h\u01a1n, n\u01a1i nhu c\u1ea7u h\u1eb1ng ng\u00e0y c\u0169ng \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u00e1p l\u1ef1c l\u1edbn l\u00ean h\u1ec7 th\u1ed1ng logistics, t\u1ed3n kho v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng giao h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb.<\/p>\n\n\n

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H\u00c0NH VI NG\u01af\u1edcI D\u00d9NG THAY \u0110\u1ed4I NH\u01af TH\u1ebe N\u00c0O? <\/strong><\/h1>\n\n\n\n

1. 51% Gen Z ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u01b0\u1edbi \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n

Gen Z \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eadn h\u00e0nh khi h\u01a1n m\u1ed9t n\u1eeda nh\u00f3m n\u00e0y l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean xu h\u01b0\u1edbng lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Thay v\u00ec t\u00ecm ki\u1ebfm theo nhu c\u1ea7u s\u1eb5n c\u00f3, h\u00e0nh vi mua c\u1ee7a Gen Z th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb n\u1ed9i dung: video ng\u1eafn, review, KOLs ho\u1eb7c tr\u00e0o l\u01b0u \u0111ang \u201cl\u00ean s\u00f3ng\u201d.<\/p>\n\n\n

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\"B\u00e1o
B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 \u0111\u1ebfn 51% Gen Z ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/figcaption><\/figure><\/div>\n\n\n

C\u00e1c danh m\u1ee5c \u0111\u01b0\u1ee3c nh\u00f3m n\u00e0y \u01b0u \u00e1i nh\u1ea5t v\u1eabn xoay quanh c\u00e1c s\u1ea3n ph\u1ea9m trendy, ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng t\u00ecnh gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ranh gi\u1edbi gi\u1eefa gi\u1ea3i tr\u00ed v\u00e0 mua s\u1eafm ng\u00e0y c\u00e0ng m\u1edd nh\u1ea1t, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i hi\u1ec7n di\u1ec7n \u0111\u00fang n\u01a1i, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang ng\u1eef c\u1ea3nh n\u1ed9i dung.<\/p>\n\n\n\n

2. Millennials \u01b0u ti\u00ean gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m sau mua<\/strong><\/h2>\n\n\n\n

So v\u1edbi Gen Z, Millennials th\u1ec3 hi\u1ec7n h\u00e0nh vi mua s\u1eafm c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 \u1ed5n \u0111\u1ecbnh h\u01a1n. Nh\u00f3m n\u00e0y mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean, v\u1edbi m\u1ee9c chi ti\u00eau trung b\u00ecnh m\u1ed7i \u0111\u01a1n cao, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 \u0111i\u1ec7n gia d\u1ee5ng v\u00e0 \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

B\u00ean c\u1ea1nh gi\u00e1 c\u1ea3, Millennials \u0111\u1eb7t n\u1eb7ng y\u1ebfu t\u1ed1 uy t\u00edn, ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i. Vi\u1ec7c s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n \u0111i k\u00e8m v\u1edbi k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m, khi\u1ebfn cu\u1ed9c c\u1ea1nh tranh tr\u00ean s\u00e0n TM\u0110T kh\u00f4ng c\u00f2n xoay quanh khuy\u1ebfn m\u00e3i \u0111\u01a1n thu\u1ea7n m\u00e0 m\u1edf r\u1ed9ng sang d\u1ecbch v\u1ee5 v\u00e0 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

3. V\u00ed \u0111i\u1ec7n t\u1eed v\u00e0 h\u00ecnh th\u1ee9c mua tr\u01b0\u1edbc tr\u1ea3 sau (BNPL) thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn chi ti\u00eau<\/strong><\/h2>\n\n\n\n

Thanh to\u00e1n s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u00f4 h\u00ecnh Mua tr\u01b0\u1edbc \u2013 Tr\u1ea3 sau, \u0111ang m\u1edf ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi \u0111\u1ed1i v\u1edbi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn. Khi r\u00e0o c\u1ea3n t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c \u201cchia nh\u1ecf\u201d, ng\u01b0\u1eddi mua d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh h\u01a1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao, thay v\u00ec tr\u00ec ho\u00e3n ho\u1eb7c so s\u00e1nh k\u00e9o d\u00e0i.<\/p>\n\n\n\n

Vi\u1ec7c t\u00edch h\u1ee3p v\u00ed \u0111i\u1ec7n t\u1eed v\u00e0 BNPL gi\u00fap tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch h\u01a1n, t\u1eeb l\u00fac l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u1ebfn ho\u00e0n t\u1ea5t giao d\u1ecbch. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

CHI\u1ebeN L\u01af\u1ee2C T\u0102NG TR\u01af\u1edeNG D\u00c0I H\u1ea0N T\u1eea B\u00c1O C\u00c1O TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec<\/strong><\/h1>\n\n\n\n

1. \u01afu ti\u00ean chu\u1ea9n ho\u00e1 tr\u1ea3i nghi\u1ec7m thay v\u00ec ch\u1ea1y \u0111ua gi\u00e1<\/strong><\/h2>\n\n\n\n

Doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n t\u1eadp trung ho\u00e0n thi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i nh\u01b0 thanh to\u00e1n thu\u1eadn ti\u1ec7n, giao h\u00e0ng linh ho\u1ea1t v\u00e0 ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i r\u00f5 r\u00e0ng. Theo c\u00e1c b\u00e1o c\u00e1o TM\u0110T, tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n \u1edf nh\u1eefng \u0111i\u1ec3m ch\u1ea1m n\u00e0y gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00ean t\u00e2m mua s\u1eafm l\u1eb7p l\u1ea1i, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i ng\u1eafn h\u1ea1n v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n

2. X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u h\u01a1n<\/strong><\/h2>\n\n\n\n

Thay v\u00ec ch\u1ec9 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng t\u1ea1i th\u1eddi \u0111i\u1ec3m ph\u00e1t sinh nhu c\u1ea7u, doanh nghi\u1ec7p n\u00ean m\u1edf r\u1ed9ng hi\u1ec7n di\u1ec7n th\u00f4ng qua c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn g\u1eafn v\u1edbi l\u1ed1i s\u1ed1ng ho\u1eb7c s\u1edf th\u00edch chung. Vi\u1ec7c \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c s\u1ef1 ki\u1ec7n, nh\u00f3m chuy\u00ean m\u00f4n hay n\u1ec1n t\u1ea3ng th\u1ea3o lu\u1eadn gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong \u0111\u1eddi s\u1ed1ng s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 v\u00e0 \u0111\u1ed9 trung th\u00e0nh.<\/p>\n\n\n\n

3. \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u chi ti\u00eau c\u1ee7a Millennials<\/strong><\/h2>\n\n\n\n

D\u1ef1a tr\u00ean xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, Millennials l\u00e0 nh\u00f3m s\u1eb5n s\u00e0ng chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i s\u1ef1 ti\u1ec7n nghi v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng. Doanh nghi\u1ec7p n\u00ean t\u1eadp trung ph\u00e1t tri\u1ec3n danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 gia \u0111\u00ecnh, \u0111\u1ed3ng th\u1eddi truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng, \u0111\u1ed9 b\u1ec1n v\u00e0 d\u1ecbch v\u1ee5 sau b\u00e1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua tr\u00ean k\u00eanh online.<\/p>\n\n\n\n

4. Khai th\u00e1c influencer marketing theo h\u01b0\u1edbng g\u1ea7n g\u0169i, ch\u00e2n th\u1ef1c<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn Gen Z hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u01b0u ti\u00ean h\u1ee3p t\u00e1c v\u1edbi micro-influencers c\u00f3 phong c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u1ed9i dung n\u00ean xoay quanh tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf nh\u01b0 review, unbox ho\u1eb7c livestream t\u01b0\u01a1ng t\u00e1c, gi\u00fap s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n t\u1ef1 nhi\u00ean trong d\u00f2ng ch\u1ea3y xu h\u01b0\u1edbng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, thay v\u00ec qu\u1ea3ng c\u00e1o m\u1ed9t chi\u1ec1u.<\/p>\n\n\n\n

5. C\u00e1 nh\u00e2n ho\u00e1 \u01b0u \u0111\u00e3i v\u00e0 n\u1ed9i dung \u0111\u1ec3 t\u0103ng mua l\u1eb7p l\u1ea1i<\/strong><\/h2>\n\n\n\n

Theo c\u00e1c b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1 nh\u00e2n ho\u00e1 \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. Doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi \u0111\u1ec3 x\u00e2y d\u1ef1ng \u01b0u \u0111\u00e3i ri\u00eang, s\u1ea3n ph\u1ea9m phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n ho\u1eb7c n\u1ed9i dung ph\u00f9 h\u1ee3p t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi v\u00e0 t\u1ea7n su\u1ea5t mua s\u1eafm.<\/p>\n\n\n\n

6. Theo s\u00e1t xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u1ea3n \u1ee9ng nhanh v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n

Trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 bi\u1ebfn \u0111\u1ed9ng nhanh, doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng \u0111ang h\u00ecnh th\u00e0nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m. Vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u xu\u1ea5t hi\u1ec7n gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n

B\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, nh\u01b0ng th\u1ef1c t\u1ebf cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng quy m\u00f4 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi hi\u1ec7u qu\u1ea3. Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang thay \u0111\u1ed5i nhanh h\u01a1n c\u00e1ch nhi\u1ec1u doanh nghi\u1ec7p v\u1eadn h\u00e0nh, khi\u1ebfn b\u00e0i to\u00e1n l\u1ee3i nhu\u1eadn tr\u1edf n\u00ean kh\u00f3 h\u01a1n d\u00f9 doanh thu t\u0103ng.<\/p>\n\n\n\n

C\u00e1c b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1ea7n \u0111\u00e2y cho th\u1ea5y l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng c\u00f2n n\u1eb1m \u1edf gi\u00e1 hay khuy\u1ebfn m\u00e3i, m\u00e0 \u1edf kh\u1ea3 n\u0103ng hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m v\u00e0 khai th\u00e1c \u0111\u00fang c\u00e1c \u0111i\u1ec3m ch\u1ea1m s\u1ed1. T\u1eeb n\u1ed9i dung, thanh to\u00e1n \u0111\u1ebfn h\u1eadu m\u00e3i, m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u c\u1ea7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh.<\/p>\n\n\n\n

V\u00ec v\u1eady, xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh th\u1ecb tr\u01b0\u1eddng \u0111ang \u0111i v\u1ec1 \u0111\u00e2u, m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2u \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

CHI TI\u1ebeT B\u00c1O C\u00c1O: T\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n\n\n\n

XEM TH\u00caM: <\/strong>5 CHI\u1ebeN L\u01af\u1ee2C T\u0102NG DOANH THU TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT ECOMMERCE – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u1eef li\u1ec7u t\u1eeb xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn \u0111ang t\u0103ng tr\u01b0\u1edfng qua… Read More »B\u00c1O C\u00c1O TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec: XU H\u01af\u1edaNG MUA S\u1eaeM TR\u1ef0C TUY\u1ebeN V\u00c0 CHI\u1ebeN L\u01af\u1ee2C T\u0102NG TR\u01af\u1edeNG 2026<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-14289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14289"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14289"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14289\/revisions"}],"predecessor-version":[{"id":14311,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14289\/revisions\/14311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14309"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}