V\u1eady doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh attribution n\u00e0o, \u00e1p d\u1ee5ng ra sao \u0111\u1ec3 v\u1eeba ghi nh\u1eadn \u0111\u00fang d\u1eef li\u1ec7u, v\u1eeba ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng? Ph\u1ea7n n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0m r\u00f5 c\u00e1ch \u1ee9ng d\u1ee5ng attribution trong affiliate m\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf v\u00e0 d\u1ec5 tri\u1ec3n khai.<\/p>\n\n\n\n
ATTRIBUTION TRONG AFFILIATE L\u00c0 G\u00cc?<\/strong><\/h1>\n\n\n\nAttribution Models Affiliate l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p nh\u1eadn bi\u1ebft Publisher ho\u1eb7c k\u00eanh n\u00e0o th\u1ef1c s\u1ef1 g\u00f3p ph\u1ea7n t\u1ea1o ra \u0111\u01a1n h\u00e0ng. Thay v\u00ec ch\u1ec9 t\u00ednh cho \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng, attribution ghi nh\u1eadn vai tr\u00f2 c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap advertiser x\u00e1c \u0111\u1ecbnh ngu\u1ed3n traffic hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-18-1024x512.png\")
<\/figure><\/div>\n\n\nVAI TR\u00d2 C\u1ee6A <\/strong>ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. Attribution gi\u00fap doanh nghi\u1ec7p bi\u1ebft \u0111\u01a1n h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u<\/strong><\/h2>\n\n\n\nThay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o k\u00eanh mang l\u1ea1i l\u01b0\u1ee3t click cu\u1ed1i c\u00f9ng, Attribution trong affiliate cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i c\u00e1ch m\u1ed9t \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi affiliate th\u01b0\u1eddng tham gia \u1edf giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u v\u00e0 so s\u00e1nh, n\u01a1i kh\u00e1ch h\u00e0ng ch\u01b0a s\u1eb5n s\u00e0ng mua nh\u01b0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-25-1024x512.png\")
<\/figure><\/div>\n\n\n2. Attribution trong affiliate gi\u00fap hi\u1ec3u affiliate \u0111ang h\u1ed7 tr\u1ee3 \u1edf giai \u0111o\u1ea1n n\u00e0o<\/strong><\/h2>\n\n\n\nAffiliate kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c. Nhi\u1ec1u Publisher c\u00f3 vai tr\u00f2 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00fap kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi mua. Nh\u1edd attribution trong affiliate, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u affiliate \u0111ang t\u00e1c \u0111\u1ed9ng \u1edf ph\u1ec5u \u0111\u1ea7u, gi\u1eefa hay cu\u1ed1i h\u00e0nh tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u00fang h\u01a1n.<\/p>\n\n\n\n
3.Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd<\/strong><\/h2>\n\n\n\nN\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o last-click, doanh nghi\u1ec7p d\u1ec5 d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c k\u00eanh ch\u1ed1t \u0111\u01a1n v\u00e0 b\u1ecf qua c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u. Attribution trong affiliate cung c\u1ea5p c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 h\u01a1n \u0111\u1ec3 doanh nghi\u1ec7p bi\u1ebft n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u, k\u00eanh n\u00e0o c\u1ea7n gi\u1eef, k\u00eanh n\u00e0o c\u1ea7n t\u1ed1i \u01b0u l\u1ea1i.<\/p>\n\n\n\n
4. Ghi nh\u1eadn hoa h\u1ed3ng ch\u00ednh x\u00e1c cho Publisher<\/strong><\/h2>\n\n\n\nKhi bi\u1ebft publisher n\u00e0o th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch hoa h\u1ed3ng h\u1ee3p l\u00fd h\u01a1n. Attribution trong affiliate gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng publisher t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch publisher t\u1eadp trung v\u00e0o traffic v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
5. Doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n nh\u1edd v\u00e0o Attribution models affiliate<\/strong><\/h2>\n\n\n\nKhi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean m\u1edf r\u1ed9ng chi\u1ebfn d\u1ecbch, t\u0103ng ng\u00e2n s\u00e1ch hay thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c affiliate. Attribution trong affiliate gi\u00fap c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, thay v\u00ec c\u1ea3m t\u00ednh ho\u1eb7c b\u00e1o c\u00e1o thi\u1ebfu \u0111\u1ea7y \u0111\u1ee7. <\/p>\n\n\n\n
C\u00c1C ATTRIBUTION MODELS PH\u1ed4 BI\u1ebeN TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. First-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\nV\u1edbi first-click, Attribution Models Affiliate t\u1eadp trung ghi nh\u1eadn gi\u00e1 tr\u1ecb cho k\u00eanh \u0111\u1ea7u ti\u00ean \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm. C\u00e1ch \u1ee9ng d\u1ee5ng Attribution trong Affiliate n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ngu\u1ed3n traffic t\u1ea1o nhu c\u1ea7u, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. \u01afu \u0111i\u1ec3m l\u00e0 l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a c\u00e1c publisher \u0111\u1ea7u funnel, nh\u01b0ng h\u1ea1n ch\u1ebf n\u1eb1m \u1edf vi\u1ec7c b\u1ecf qua t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111i\u1ec3m ch\u1ea1m ph\u00eda sau, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n
M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p khi Advertiser t\u1eadp trung t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh content, review, KOL ho\u1eb7c Publisher chuy\u00ean t\u1ea1o traffic \u0111\u1ea7u funnel.<\/p>\n\n\n
\n![\"First-click](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-27.png\")
First-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n2. Last-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nTrong h\u1ec7 sinh th\u00e1i Attribution Models Affiliate, last-click v\u1eabn l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1ea5t v\u00ec d\u1ec5 tri\u1ec3n khai v\u00e0 thu\u1eadn ti\u1ec7n cho \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng. Khi \u1ee9ng d\u1ee5ng Attribution trong Affiliate theo last-click, to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c ghi nh\u1eadn cho \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi ph\u00e1t sinh \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Advertiser nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh k\u00eanh t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp, nh\u01b0ng l\u1ea1i khi\u1ebfn c\u00e1c Publisher \u0111\u00f3ng vai tr\u00f2 t\u1ea1o nhu c\u1ea7u ho\u1eb7c h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n\n\n
\n![\"Last-click](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-31.png\")
Last-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/em><\/figcaption><\/figure><\/div>\n\n\nLast-click <\/strong>ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1eadp trung doanh thu ng\u1eafn h\u1ea1n, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua nhanh, ho\u1eb7c giai \u0111o\u1ea1n Advertiser c\u1ea7n ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng.<\/p>\n\n\n\n3. Linear l\u00e0 Attribution Model \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh<\/strong><\/h2>\n\n\n\nKhi s\u1eed d\u1ee5ng Linear Attribution Model, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ngang nhau. C\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y mang l\u1ea1i c\u00e1i nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i c\u00f4ng b\u1eb1ng, gi\u00fap Advertiser hi\u1ec3u r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 qu\u00e1 tr\u00ecnh, kh\u00f4ng ch\u1ec9 m\u1ed9t t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n l\u1ebb. Tuy nhi\u00ean, vi\u1ec7c chia \u0111\u1ec1u gi\u00e1 tr\u1ecb c\u0169ng l\u00e0 \u0111i\u1ec3m h\u1ea1n ch\u1ebf, b\u1edfi m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1ed1t – y\u1ebfu gi\u1eefa c\u00e1c k\u00eanh, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng funnel c\u00f3 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 nhi\u1ec1u Publisher tham gia.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-28.png\")
<\/figure><\/div>\n\n\nN\u00ean \u00e1p d\u1ee5ng khi Advertiser mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi nhi\u1ec1u publisher v\u00e0 h\u1ea1n ch\u1ebf xung \u0111\u1ed9t trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng.<\/p>\n\n\n\n
4. Time-decay \u01b0u ti\u00ean nh\u1eefng \u0111i\u1ec3m ch\u1ea1m g\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nTime-decay Attribution Model ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1eddi gian, trong \u0111\u00f3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u00e0ng g\u1ea7n th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i s\u1ebd nh\u1eadn t\u1ef7 tr\u1ecdng c\u00e0ng cao. \u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 ph\u1ea3n \u00e1nh kh\u00e1 s\u00e1t th\u1ef1c t\u1ebf h\u00e0nh vi mua h\u00e0ng, khi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u1edf giai \u0111o\u1ea1n cu\u1ed1i. Tuy v\u1eady, nh\u01b0\u1ee3c \u0111i\u1ec3m n\u1eb1m \u1edf vi\u1ec7c c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u funnel d\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, d\u00f9 ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh nhu c\u1ea7u ban \u0111\u1ea7u.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-30-1024x552.png\")
<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh Time-decay s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch remarketing, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 c\u00e2n nh\u1eafc d\u00e0i ho\u1eb7c khi Advertiser mu\u1ed1n \u01b0u ti\u00ean c\u00e1c publisher h\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua \u1edf giai \u0111o\u1ea1n cu\u1ed1i funnel.<\/p>\n\n\n\n
5. Position-based: m\u00f4 h\u00ecnh ghi nh\u1eadn c\u1ea3 m\u1edf \u0111\u1ea7u v\u00e0 ch\u1ed1t \u0111\u01a1n<\/strong><\/h2>\n\n\n\nPosition-based Attribution Model l\u00e0 m\u00f4 h\u00ecnh v\u1eeba ghi nh\u1eadn k\u00eanh mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn, v\u1eeba \u0111\u00e1nh gi\u00e1 \u0111\u00fang vai tr\u00f2 c\u1ee7a k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. H\u1ea1n ch\u1ebf l\u00e0 t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 th\u01b0\u1eddng mang t\u00ednh quy \u01b0\u1edbc s\u1eb5n, ch\u01b0a ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong c\u00e1c h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-29-1024x505.png\")
<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Advertiser s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, \u0111a ngu\u1ed3n traffic v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t d\u00e0i h\u1ea1n. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Affiliate Network c\u00f3 h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn data driven m\u00e0 kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n
6. Attribution Models Affiliate Data-driven d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n<\/strong><\/h2>\n\n\n\nData-driven Attribution Model s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Advertiser t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch affiliate d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, thay v\u00ec c\u00e1c gi\u1ea3 \u0111\u1ecbnh mang t\u00ednh ch\u1ee7 quan.<\/p>\n\n\n\n
\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn, h\u1ec7 th\u1ed1ng tracking \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1eddi gian \u0111\u1ec3 m\u00f4 h\u00ecnh h\u1ecdc d\u1eef li\u1ec7u, y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng affiliate quy m\u00f4 nh\u1ecf.<\/p>\n\n\n\n
Advertiser c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn, \u0111a k\u00eanh traffic v\u00e0 mong mu\u1ed1n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh attribution n\u00e0y h\u01a1n.<\/p>\n\n\n\n
C\u00c1CH CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P<\/strong><\/h1>\n\n\n\n1. X\u00e1c \u0111\u1ecbnh Attribution Models Affiliate d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h2>\n\n\n\nVi\u1ec7c l\u1ef1a ch\u1ecdn Attribution Models Affiliate c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u1edf t\u1eebng giai \u0111o\u1ea1n. Khi m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea9y doanh s\u1ed1 nhanh v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed ch\u1eb7t ch\u1ebd, c\u00e1c m\u00f4 h\u00ecnh ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i gi\u00fap Advertiser \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch. Tuy nhi\u00ean, c\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y th\u01b0\u1eddng ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u s\u1edbm trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-22.png\")
<\/figure><\/div>\n\n\nTrong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, \u1ee8ng d\u1ee5ng Attribution trong Affiliate theo nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m s\u1ebd mang l\u1ea1i g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n. C\u00e1c Attribution Models Affiliate ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a content, SEO, social v\u00e0 publisher t\u1ea1o nh\u1eadn th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng k\u00eanh, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n
2. L\u1ef1a ch\u1ecdn Attribution Models Affiliate d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m traffic<\/strong><\/h2>\n\n\n\nKh\u00f4ng ph\u1ea3i m\u1ecdi ngu\u1ed3n traffic trong Affiliate Marketing \u0111\u1ec1u n\u00ean \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t c\u00e1ch ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ngu\u1ed3n traffic mang t\u00ednh ch\u1ed1t \u0111\u01a1n nhanh nh\u01b0 coupon, cashback ho\u1eb7c remarketing th\u01b0\u1eddng ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i h\u00e0nh tr\u00ecnh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c Attribution Models Affiliate t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. Ng\u01b0\u1ee3c l\u1ea1i, traffic \u0111\u1ebfn t\u1eeb review, blog chuy\u00ean s\u00e2u, KOL ho\u1eb7c social media l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1eeb s\u1edbm.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng lo\u1ea1i traffic, Advertiser s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c ch\u1ec9 t\u1ed1i \u01b0u cho chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n m\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c publisher ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng \u0111\u1ed1i t\u00e1c g\u00f3p ph\u1ea7n nu\u00f4i d\u01b0\u1ee1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n\n\n\n
3. B\u1ed9 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Attribution Models Affiliate c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\nM\u1ed9t Attribution Models Affiliate \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p khi gi\u00fap Advertiser \u0111o l\u01b0\u1eddng \u0111\u00fang hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo th\u1eddi gian. D\u1eef li\u1ec7u Attribution c\u1ea7n \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 k\u00eanh n\u00e0o \u0111ang t\u1ea1o nhu c\u1ea7u, k\u00eanh n\u00e0o th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng, \u1ee8ng d\u1ee5ng Attribution trong Affiliate hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ea3i t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c t\u00edch c\u1ef1c cho h\u1ec7 sinh th\u00e1i publisher. Khi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u1ef1a tr\u00ean \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung v\u00e0 traffic ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap Advertiser m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch m\u00e0 v\u1eabn ki\u1ec3m so\u00e1t t\u1ed1t ROI.<\/p>\n\n\n\n
NH\u1eeeNG SAI L\u1ea6M KHI \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t Attribution Model cho m\u1ecdi chi\u1ebfn d\u1ecbch Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate l\u00e0 \u00e1p d\u1ee5ng duy nh\u1ea5t m\u1ed9t Attribution Model cho t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 ngu\u1ed3n traffic. M\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau, m\u1ed7i lo\u1ea1i traffic l\u1ea1i \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady vi\u1ec7c d\u00f9ng chung m\u1ed9t Attribution Models Affiliate d\u1ec5 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng chi\u1ebfn d\u1ecbch, thay v\u00ec c\u1ed1 g\u1eafng chu\u1ea9n h\u00f3a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng affiliate b\u1eb1ng m\u1ed9t c\u00e1ch \u0111o l\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-24-1024x576.png\")
<\/figure><\/div>\n\n\n2. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Affiliate ch\u1ec9 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nNhi\u1ec1u Advertiser v\u1eabn quen \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 affiliate d\u1ef1a tr\u00ean ngu\u1ed3n ch\u1ed1t \u0111\u01a1n cu\u1ed1i, khi\u1ebfn c\u00e1c publisher t\u1ea1o n\u1ed9i dung, t\u1ea1o nhu c\u1ea7u s\u1edbm kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u v\u00e0 gi\u1ea3m \u0111\u1ed9ng l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o traffic ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate, vi\u1ec7c b\u1ecf qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u v\u00e0 gi\u1eefa funnel s\u1ebd khi\u1ebfn doanh nghi\u1ec7p hi\u1ec3u sai h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/02\/image-23.png\")
<\/figure><\/div>\n\n\n3. Kh\u00f4ng ph\u00e2n bi\u1ec7t vai tr\u00f2 c\u1ee7a t\u1eebng lo\u1ea1i traffic trong Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 kh\u00f4ng ph\u00e2n lo\u1ea1i traffic khi l\u1ef1a ch\u1ecdn Attribution Models Affiliate. Traffic coupon, cashback, review, KOL hay social \u0111\u1ec1u c\u00f3 vai tr\u00f2 kh\u00e1c nhau trong funnel, nh\u01b0ng l\u1ea1i b\u1ecb ghi nh\u1eadn theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n\n\n\n
Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a traffic s\u1ebd d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 hoa h\u1ed3ng thi\u1ebfu c\u00f4ng b\u1eb1ng, l\u00e0m m\u1ea5t c\u00e2n b\u1eb1ng h\u1ec7 sinh th\u00e1i affiliate v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng publisher.<\/p>\n\n\n\n
4. \u00c1p d\u1ee5ng Attribution nh\u01b0ng kh\u00f4ng d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\nNhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng Attribution Models Affiliate nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cxem b\u00e1o c\u00e1o\u201d m\u00e0 kh\u00f4ng chuy\u1ec3n d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng. Attribution ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, t\u1ed1i \u01b0u ngu\u1ed3n traffic v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng g\u1eafn v\u1edbi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd b\u1ecf l\u1ee1 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Attribution l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo th\u1eddi gian.<\/p>\n\n\n\n
5. Thi\u1ebfu minh b\u1ea1ch trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng cho publisher<\/strong><\/h2>\n\n\n\nKhi h\u1ec7 th\u1ed1ng Attribution kh\u00f4ng r\u00f5 r\u00e0ng, publisher kh\u00f3 hi\u1ec3u v\u00ec sao h\u1ecd \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m ni\u1ec1m tin v\u00e0 \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c publisher \u0111\u1ea7u t\u01b0 n\u1ed9i dung v\u00e0 traffic d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
M\u1ed9t Attribution Models Affiliate hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng, gi\u00fap publisher th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng doanh nghi\u1ec7p.<\/p>\n\n\n\n
6. T\u1ef1 tri\u1ec3n khai Attribution m\u00e0 thi\u1ebfu h\u1ea1 t\u1ea7ng v\u00e0 kinh nghi\u1ec7m<\/strong><\/h2>\n\n\n\nVi\u1ec7c t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi c\u00f4ng ngh\u1ec7 theo d\u00f5i, d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. Nhi\u1ec1u Advertiser tri\u1ec3n khai Attribution nh\u01b0ng thi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, d\u1eabn \u0111\u1ebfn d\u1eef li\u1ec7u sai l\u1ec7ch v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n
Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua c\u00e1c Affiliate Network c\u00f3 s\u1eb5n h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c affiliate b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
V\u00cc SAO ADVERTISER N\u00caN H\u1ee2P T\u00c1C V\u1edaI NETWORK C\u00d3 \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\nTr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng theo d\u00f5i d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng ph\u1ea3i Advertiser n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian ng\u1eafn, \u0111\u1eb7c bi\u1ec7t khi h\u1ec7 sinh th\u00e1i marketing ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e2n m\u1ea3nh.<\/p>\n\n\n\n
Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng \u1ee8ng d\u1ee5ng Attribution trong Affiliate ho\u00e0n ch\u1ec9nh gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t \u00e1p d\u1ee5ng nhi\u1ec1u Attribution Models Affiliate theo t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng ngu\u1ed3n traffic v\u00e0 t\u1eebng m\u1ee5c ti\u00eau kinh doanh. Nh\u1edd \u0111\u00f3, Advertiser c\u00f3 th\u1ec3 ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh affiliate.<\/p>\n\n\n\n
Nh\u1eefng network nh\u01b0 Rentracks kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng theo d\u00f5i minh b\u1ea1ch m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 Advertiser l\u1ef1a ch\u1ecdn, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u Attribution Models Affiliate ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua network chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n\u1ee8ng d\u1ee5ng Attribution trong Affiliate gi\u00fap Advertiser hi\u1ec3u \u0111\u00fang h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. H\u1ee3p t\u00e1c v\u1edbi Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng linh ho\u1ea1t c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>C\u00c1CH T\u00cdCH H\u1ee2P GOOGLE ANALYTICS (GA4) PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U WEBSITE – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Attribution Models Affiliate gi\u00fap doanh nghi\u1ec7p b\u00e1n h\u00e0ng \u0111a k\u00eanh ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng k\u00eanh marketing. Khi affiliate, qu\u1ea3ng c\u00e1o… Read More »3 C\u00c1CH L\u1ef0A CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P CHO CHI\u1ebeN L\u01af\u1ee2C TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20,56,15],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-chia-se","category-kien-thuc-marketing","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":14270,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions\/14270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14256"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\nVAI TR\u00d2 C\u1ee6A <\/strong>ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. Attribution gi\u00fap doanh nghi\u1ec7p bi\u1ebft \u0111\u01a1n h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u<\/strong><\/h2>\n\n\n\nThay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o k\u00eanh mang l\u1ea1i l\u01b0\u1ee3t click cu\u1ed1i c\u00f9ng, Attribution trong affiliate cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i c\u00e1ch m\u1ed9t \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi affiliate th\u01b0\u1eddng tham gia \u1edf giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u v\u00e0 so s\u00e1nh, n\u01a1i kh\u00e1ch h\u00e0ng ch\u01b0a s\u1eb5n s\u00e0ng mua nh\u01b0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Attribution trong affiliate gi\u00fap hi\u1ec3u affiliate \u0111ang h\u1ed7 tr\u1ee3 \u1edf giai \u0111o\u1ea1n n\u00e0o<\/strong><\/h2>\n\n\n\nAffiliate kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c. Nhi\u1ec1u Publisher c\u00f3 vai tr\u00f2 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00fap kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi mua. Nh\u1edd attribution trong affiliate, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u affiliate \u0111ang t\u00e1c \u0111\u1ed9ng \u1edf ph\u1ec5u \u0111\u1ea7u, gi\u1eefa hay cu\u1ed1i h\u00e0nh tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u00fang h\u01a1n.<\/p>\n\n\n\n
3.Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd<\/strong><\/h2>\n\n\n\nN\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o last-click, doanh nghi\u1ec7p d\u1ec5 d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c k\u00eanh ch\u1ed1t \u0111\u01a1n v\u00e0 b\u1ecf qua c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u. Attribution trong affiliate cung c\u1ea5p c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 h\u01a1n \u0111\u1ec3 doanh nghi\u1ec7p bi\u1ebft n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u, k\u00eanh n\u00e0o c\u1ea7n gi\u1eef, k\u00eanh n\u00e0o c\u1ea7n t\u1ed1i \u01b0u l\u1ea1i.<\/p>\n\n\n\n
4. Ghi nh\u1eadn hoa h\u1ed3ng ch\u00ednh x\u00e1c cho Publisher<\/strong><\/h2>\n\n\n\nKhi bi\u1ebft publisher n\u00e0o th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch hoa h\u1ed3ng h\u1ee3p l\u00fd h\u01a1n. Attribution trong affiliate gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng publisher t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch publisher t\u1eadp trung v\u00e0o traffic v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
5. Doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n nh\u1edd v\u00e0o Attribution models affiliate<\/strong><\/h2>\n\n\n\nKhi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean m\u1edf r\u1ed9ng chi\u1ebfn d\u1ecbch, t\u0103ng ng\u00e2n s\u00e1ch hay thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c affiliate. Attribution trong affiliate gi\u00fap c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, thay v\u00ec c\u1ea3m t\u00ednh ho\u1eb7c b\u00e1o c\u00e1o thi\u1ebfu \u0111\u1ea7y \u0111\u1ee7. <\/p>\n\n\n\n
C\u00c1C ATTRIBUTION MODELS PH\u1ed4 BI\u1ebeN TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. First-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\nV\u1edbi first-click, Attribution Models Affiliate t\u1eadp trung ghi nh\u1eadn gi\u00e1 tr\u1ecb cho k\u00eanh \u0111\u1ea7u ti\u00ean \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm. C\u00e1ch \u1ee9ng d\u1ee5ng Attribution trong Affiliate n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ngu\u1ed3n traffic t\u1ea1o nhu c\u1ea7u, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. \u01afu \u0111i\u1ec3m l\u00e0 l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a c\u00e1c publisher \u0111\u1ea7u funnel, nh\u01b0ng h\u1ea1n ch\u1ebf n\u1eb1m \u1edf vi\u1ec7c b\u1ecf qua t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111i\u1ec3m ch\u1ea1m ph\u00eda sau, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n
M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p khi Advertiser t\u1eadp trung t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh content, review, KOL ho\u1eb7c Publisher chuy\u00ean t\u1ea1o traffic \u0111\u1ea7u funnel.<\/p>\n\n\n
\nFirst-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n2. Last-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nTrong h\u1ec7 sinh th\u00e1i Attribution Models Affiliate, last-click v\u1eabn l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1ea5t v\u00ec d\u1ec5 tri\u1ec3n khai v\u00e0 thu\u1eadn ti\u1ec7n cho \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng. Khi \u1ee9ng d\u1ee5ng Attribution trong Affiliate theo last-click, to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c ghi nh\u1eadn cho \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi ph\u00e1t sinh \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Advertiser nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh k\u00eanh t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp, nh\u01b0ng l\u1ea1i khi\u1ebfn c\u00e1c Publisher \u0111\u00f3ng vai tr\u00f2 t\u1ea1o nhu c\u1ea7u ho\u1eb7c h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n\n\n
\nLast-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/em><\/figcaption><\/figure><\/div>\n\n\nLast-click <\/strong>ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1eadp trung doanh thu ng\u1eafn h\u1ea1n, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua nhanh, ho\u1eb7c giai \u0111o\u1ea1n Advertiser c\u1ea7n ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng.<\/p>\n\n\n\n3. Linear l\u00e0 Attribution Model \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh<\/strong><\/h2>\n\n\n\nKhi s\u1eed d\u1ee5ng Linear Attribution Model, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ngang nhau. C\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y mang l\u1ea1i c\u00e1i nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i c\u00f4ng b\u1eb1ng, gi\u00fap Advertiser hi\u1ec3u r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 qu\u00e1 tr\u00ecnh, kh\u00f4ng ch\u1ec9 m\u1ed9t t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n l\u1ebb. Tuy nhi\u00ean, vi\u1ec7c chia \u0111\u1ec1u gi\u00e1 tr\u1ecb c\u0169ng l\u00e0 \u0111i\u1ec3m h\u1ea1n ch\u1ebf, b\u1edfi m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1ed1t – y\u1ebfu gi\u1eefa c\u00e1c k\u00eanh, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng funnel c\u00f3 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 nhi\u1ec1u Publisher tham gia.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nN\u00ean \u00e1p d\u1ee5ng khi Advertiser mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi nhi\u1ec1u publisher v\u00e0 h\u1ea1n ch\u1ebf xung \u0111\u1ed9t trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng.<\/p>\n\n\n\n
4. Time-decay \u01b0u ti\u00ean nh\u1eefng \u0111i\u1ec3m ch\u1ea1m g\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nTime-decay Attribution Model ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1eddi gian, trong \u0111\u00f3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u00e0ng g\u1ea7n th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i s\u1ebd nh\u1eadn t\u1ef7 tr\u1ecdng c\u00e0ng cao. \u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 ph\u1ea3n \u00e1nh kh\u00e1 s\u00e1t th\u1ef1c t\u1ebf h\u00e0nh vi mua h\u00e0ng, khi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u1edf giai \u0111o\u1ea1n cu\u1ed1i. Tuy v\u1eady, nh\u01b0\u1ee3c \u0111i\u1ec3m n\u1eb1m \u1edf vi\u1ec7c c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u funnel d\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, d\u00f9 ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh nhu c\u1ea7u ban \u0111\u1ea7u.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh Time-decay s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch remarketing, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 c\u00e2n nh\u1eafc d\u00e0i ho\u1eb7c khi Advertiser mu\u1ed1n \u01b0u ti\u00ean c\u00e1c publisher h\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua \u1edf giai \u0111o\u1ea1n cu\u1ed1i funnel.<\/p>\n\n\n\n
5. Position-based: m\u00f4 h\u00ecnh ghi nh\u1eadn c\u1ea3 m\u1edf \u0111\u1ea7u v\u00e0 ch\u1ed1t \u0111\u01a1n<\/strong><\/h2>\n\n\n\nPosition-based Attribution Model l\u00e0 m\u00f4 h\u00ecnh v\u1eeba ghi nh\u1eadn k\u00eanh mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn, v\u1eeba \u0111\u00e1nh gi\u00e1 \u0111\u00fang vai tr\u00f2 c\u1ee7a k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. H\u1ea1n ch\u1ebf l\u00e0 t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 th\u01b0\u1eddng mang t\u00ednh quy \u01b0\u1edbc s\u1eb5n, ch\u01b0a ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong c\u00e1c h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Advertiser s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, \u0111a ngu\u1ed3n traffic v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t d\u00e0i h\u1ea1n. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Affiliate Network c\u00f3 h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn data driven m\u00e0 kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n
6. Attribution Models Affiliate Data-driven d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n<\/strong><\/h2>\n\n\n\nData-driven Attribution Model s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Advertiser t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch affiliate d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, thay v\u00ec c\u00e1c gi\u1ea3 \u0111\u1ecbnh mang t\u00ednh ch\u1ee7 quan.<\/p>\n\n\n\n
\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn, h\u1ec7 th\u1ed1ng tracking \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1eddi gian \u0111\u1ec3 m\u00f4 h\u00ecnh h\u1ecdc d\u1eef li\u1ec7u, y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng affiliate quy m\u00f4 nh\u1ecf.<\/p>\n\n\n\n
Advertiser c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn, \u0111a k\u00eanh traffic v\u00e0 mong mu\u1ed1n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh attribution n\u00e0y h\u01a1n.<\/p>\n\n\n\n
C\u00c1CH CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P<\/strong><\/h1>\n\n\n\n1. X\u00e1c \u0111\u1ecbnh Attribution Models Affiliate d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h2>\n\n\n\nVi\u1ec7c l\u1ef1a ch\u1ecdn Attribution Models Affiliate c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u1edf t\u1eebng giai \u0111o\u1ea1n. Khi m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea9y doanh s\u1ed1 nhanh v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed ch\u1eb7t ch\u1ebd, c\u00e1c m\u00f4 h\u00ecnh ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i gi\u00fap Advertiser \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch. Tuy nhi\u00ean, c\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y th\u01b0\u1eddng ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u s\u1edbm trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, \u1ee8ng d\u1ee5ng Attribution trong Affiliate theo nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m s\u1ebd mang l\u1ea1i g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n. C\u00e1c Attribution Models Affiliate ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a content, SEO, social v\u00e0 publisher t\u1ea1o nh\u1eadn th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng k\u00eanh, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n
2. L\u1ef1a ch\u1ecdn Attribution Models Affiliate d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m traffic<\/strong><\/h2>\n\n\n\nKh\u00f4ng ph\u1ea3i m\u1ecdi ngu\u1ed3n traffic trong Affiliate Marketing \u0111\u1ec1u n\u00ean \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t c\u00e1ch ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ngu\u1ed3n traffic mang t\u00ednh ch\u1ed1t \u0111\u01a1n nhanh nh\u01b0 coupon, cashback ho\u1eb7c remarketing th\u01b0\u1eddng ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i h\u00e0nh tr\u00ecnh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c Attribution Models Affiliate t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. Ng\u01b0\u1ee3c l\u1ea1i, traffic \u0111\u1ebfn t\u1eeb review, blog chuy\u00ean s\u00e2u, KOL ho\u1eb7c social media l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1eeb s\u1edbm.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng lo\u1ea1i traffic, Advertiser s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c ch\u1ec9 t\u1ed1i \u01b0u cho chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n m\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c publisher ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng \u0111\u1ed1i t\u00e1c g\u00f3p ph\u1ea7n nu\u00f4i d\u01b0\u1ee1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n\n\n\n
3. B\u1ed9 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Attribution Models Affiliate c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\nM\u1ed9t Attribution Models Affiliate \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p khi gi\u00fap Advertiser \u0111o l\u01b0\u1eddng \u0111\u00fang hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo th\u1eddi gian. D\u1eef li\u1ec7u Attribution c\u1ea7n \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 k\u00eanh n\u00e0o \u0111ang t\u1ea1o nhu c\u1ea7u, k\u00eanh n\u00e0o th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng, \u1ee8ng d\u1ee5ng Attribution trong Affiliate hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ea3i t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c t\u00edch c\u1ef1c cho h\u1ec7 sinh th\u00e1i publisher. Khi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u1ef1a tr\u00ean \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung v\u00e0 traffic ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap Advertiser m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch m\u00e0 v\u1eabn ki\u1ec3m so\u00e1t t\u1ed1t ROI.<\/p>\n\n\n\n
NH\u1eeeNG SAI L\u1ea6M KHI \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t Attribution Model cho m\u1ecdi chi\u1ebfn d\u1ecbch Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate l\u00e0 \u00e1p d\u1ee5ng duy nh\u1ea5t m\u1ed9t Attribution Model cho t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 ngu\u1ed3n traffic. M\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau, m\u1ed7i lo\u1ea1i traffic l\u1ea1i \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady vi\u1ec7c d\u00f9ng chung m\u1ed9t Attribution Models Affiliate d\u1ec5 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng chi\u1ebfn d\u1ecbch, thay v\u00ec c\u1ed1 g\u1eafng chu\u1ea9n h\u00f3a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng affiliate b\u1eb1ng m\u1ed9t c\u00e1ch \u0111o l\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Affiliate ch\u1ec9 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nNhi\u1ec1u Advertiser v\u1eabn quen \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 affiliate d\u1ef1a tr\u00ean ngu\u1ed3n ch\u1ed1t \u0111\u01a1n cu\u1ed1i, khi\u1ebfn c\u00e1c publisher t\u1ea1o n\u1ed9i dung, t\u1ea1o nhu c\u1ea7u s\u1edbm kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u v\u00e0 gi\u1ea3m \u0111\u1ed9ng l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o traffic ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate, vi\u1ec7c b\u1ecf qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u v\u00e0 gi\u1eefa funnel s\u1ebd khi\u1ebfn doanh nghi\u1ec7p hi\u1ec3u sai h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Kh\u00f4ng ph\u00e2n bi\u1ec7t vai tr\u00f2 c\u1ee7a t\u1eebng lo\u1ea1i traffic trong Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 kh\u00f4ng ph\u00e2n lo\u1ea1i traffic khi l\u1ef1a ch\u1ecdn Attribution Models Affiliate. Traffic coupon, cashback, review, KOL hay social \u0111\u1ec1u c\u00f3 vai tr\u00f2 kh\u00e1c nhau trong funnel, nh\u01b0ng l\u1ea1i b\u1ecb ghi nh\u1eadn theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n\n\n\n
Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a traffic s\u1ebd d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 hoa h\u1ed3ng thi\u1ebfu c\u00f4ng b\u1eb1ng, l\u00e0m m\u1ea5t c\u00e2n b\u1eb1ng h\u1ec7 sinh th\u00e1i affiliate v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng publisher.<\/p>\n\n\n\n
4. \u00c1p d\u1ee5ng Attribution nh\u01b0ng kh\u00f4ng d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\nNhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng Attribution Models Affiliate nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cxem b\u00e1o c\u00e1o\u201d m\u00e0 kh\u00f4ng chuy\u1ec3n d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng. Attribution ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, t\u1ed1i \u01b0u ngu\u1ed3n traffic v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng g\u1eafn v\u1edbi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd b\u1ecf l\u1ee1 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Attribution l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo th\u1eddi gian.<\/p>\n\n\n\n
5. Thi\u1ebfu minh b\u1ea1ch trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng cho publisher<\/strong><\/h2>\n\n\n\nKhi h\u1ec7 th\u1ed1ng Attribution kh\u00f4ng r\u00f5 r\u00e0ng, publisher kh\u00f3 hi\u1ec3u v\u00ec sao h\u1ecd \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m ni\u1ec1m tin v\u00e0 \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c publisher \u0111\u1ea7u t\u01b0 n\u1ed9i dung v\u00e0 traffic d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
M\u1ed9t Attribution Models Affiliate hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng, gi\u00fap publisher th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng doanh nghi\u1ec7p.<\/p>\n\n\n\n
6. T\u1ef1 tri\u1ec3n khai Attribution m\u00e0 thi\u1ebfu h\u1ea1 t\u1ea7ng v\u00e0 kinh nghi\u1ec7m<\/strong><\/h2>\n\n\n\nVi\u1ec7c t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi c\u00f4ng ngh\u1ec7 theo d\u00f5i, d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. Nhi\u1ec1u Advertiser tri\u1ec3n khai Attribution nh\u01b0ng thi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, d\u1eabn \u0111\u1ebfn d\u1eef li\u1ec7u sai l\u1ec7ch v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n
Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua c\u00e1c Affiliate Network c\u00f3 s\u1eb5n h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c affiliate b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
V\u00cc SAO ADVERTISER N\u00caN H\u1ee2P T\u00c1C V\u1edaI NETWORK C\u00d3 \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\nTr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng theo d\u00f5i d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng ph\u1ea3i Advertiser n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian ng\u1eafn, \u0111\u1eb7c bi\u1ec7t khi h\u1ec7 sinh th\u00e1i marketing ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e2n m\u1ea3nh.<\/p>\n\n\n\n
Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng \u1ee8ng d\u1ee5ng Attribution trong Affiliate ho\u00e0n ch\u1ec9nh gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t \u00e1p d\u1ee5ng nhi\u1ec1u Attribution Models Affiliate theo t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng ngu\u1ed3n traffic v\u00e0 t\u1eebng m\u1ee5c ti\u00eau kinh doanh. Nh\u1edd \u0111\u00f3, Advertiser c\u00f3 th\u1ec3 ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh affiliate.<\/p>\n\n\n\n
Nh\u1eefng network nh\u01b0 Rentracks kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng theo d\u00f5i minh b\u1ea1ch m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 Advertiser l\u1ef1a ch\u1ecdn, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u Attribution Models Affiliate ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua network chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n\u1ee8ng d\u1ee5ng Attribution trong Affiliate gi\u00fap Advertiser hi\u1ec3u \u0111\u00fang h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. H\u1ee3p t\u00e1c v\u1edbi Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng linh ho\u1ea1t c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>C\u00c1CH T\u00cdCH H\u1ee2P GOOGLE ANALYTICS (GA4) PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U WEBSITE – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Attribution Models Affiliate gi\u00fap doanh nghi\u1ec7p b\u00e1n h\u00e0ng \u0111a k\u00eanh ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng k\u00eanh marketing. Khi affiliate, qu\u1ea3ng c\u00e1o… Read More »3 C\u00c1CH L\u1ef0A CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P CHO CHI\u1ebeN L\u01af\u1ee2C TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20,56,15],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-chia-se","category-kien-thuc-marketing","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":14270,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions\/14270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14256"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o k\u00eanh mang l\u1ea1i l\u01b0\u1ee3t click cu\u1ed1i c\u00f9ng, Attribution trong affiliate cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i c\u00e1ch m\u1ed9t \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi affiliate th\u01b0\u1eddng tham gia \u1edf giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u v\u00e0 so s\u00e1nh, n\u01a1i kh\u00e1ch h\u00e0ng ch\u01b0a s\u1eb5n s\u00e0ng mua nh\u01b0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n
<\/figure><\/div>\n\n\n2. Attribution trong affiliate gi\u00fap hi\u1ec3u affiliate \u0111ang h\u1ed7 tr\u1ee3 \u1edf giai \u0111o\u1ea1n n\u00e0o<\/strong><\/h2>\n\n\n\nAffiliate kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c. Nhi\u1ec1u Publisher c\u00f3 vai tr\u00f2 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00fap kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi mua. Nh\u1edd attribution trong affiliate, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u affiliate \u0111ang t\u00e1c \u0111\u1ed9ng \u1edf ph\u1ec5u \u0111\u1ea7u, gi\u1eefa hay cu\u1ed1i h\u00e0nh tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u00fang h\u01a1n.<\/p>\n\n\n\n
3.Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd<\/strong><\/h2>\n\n\n\nN\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o last-click, doanh nghi\u1ec7p d\u1ec5 d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c k\u00eanh ch\u1ed1t \u0111\u01a1n v\u00e0 b\u1ecf qua c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u. Attribution trong affiliate cung c\u1ea5p c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 h\u01a1n \u0111\u1ec3 doanh nghi\u1ec7p bi\u1ebft n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u, k\u00eanh n\u00e0o c\u1ea7n gi\u1eef, k\u00eanh n\u00e0o c\u1ea7n t\u1ed1i \u01b0u l\u1ea1i.<\/p>\n\n\n\n
4. Ghi nh\u1eadn hoa h\u1ed3ng ch\u00ednh x\u00e1c cho Publisher<\/strong><\/h2>\n\n\n\nKhi bi\u1ebft publisher n\u00e0o th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch hoa h\u1ed3ng h\u1ee3p l\u00fd h\u01a1n. Attribution trong affiliate gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng publisher t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch publisher t\u1eadp trung v\u00e0o traffic v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
5. Doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n nh\u1edd v\u00e0o Attribution models affiliate<\/strong><\/h2>\n\n\n\nKhi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean m\u1edf r\u1ed9ng chi\u1ebfn d\u1ecbch, t\u0103ng ng\u00e2n s\u00e1ch hay thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c affiliate. Attribution trong affiliate gi\u00fap c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, thay v\u00ec c\u1ea3m t\u00ednh ho\u1eb7c b\u00e1o c\u00e1o thi\u1ebfu \u0111\u1ea7y \u0111\u1ee7. <\/p>\n\n\n\n
C\u00c1C ATTRIBUTION MODELS PH\u1ed4 BI\u1ebeN TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. First-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\nV\u1edbi first-click, Attribution Models Affiliate t\u1eadp trung ghi nh\u1eadn gi\u00e1 tr\u1ecb cho k\u00eanh \u0111\u1ea7u ti\u00ean \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm. C\u00e1ch \u1ee9ng d\u1ee5ng Attribution trong Affiliate n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ngu\u1ed3n traffic t\u1ea1o nhu c\u1ea7u, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. \u01afu \u0111i\u1ec3m l\u00e0 l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a c\u00e1c publisher \u0111\u1ea7u funnel, nh\u01b0ng h\u1ea1n ch\u1ebf n\u1eb1m \u1edf vi\u1ec7c b\u1ecf qua t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111i\u1ec3m ch\u1ea1m ph\u00eda sau, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n
M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p khi Advertiser t\u1eadp trung t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh content, review, KOL ho\u1eb7c Publisher chuy\u00ean t\u1ea1o traffic \u0111\u1ea7u funnel.<\/p>\n\n\n
\nFirst-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n2. Last-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nTrong h\u1ec7 sinh th\u00e1i Attribution Models Affiliate, last-click v\u1eabn l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1ea5t v\u00ec d\u1ec5 tri\u1ec3n khai v\u00e0 thu\u1eadn ti\u1ec7n cho \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng. Khi \u1ee9ng d\u1ee5ng Attribution trong Affiliate theo last-click, to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c ghi nh\u1eadn cho \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi ph\u00e1t sinh \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Advertiser nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh k\u00eanh t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp, nh\u01b0ng l\u1ea1i khi\u1ebfn c\u00e1c Publisher \u0111\u00f3ng vai tr\u00f2 t\u1ea1o nhu c\u1ea7u ho\u1eb7c h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n\n\n
\nLast-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/em><\/figcaption><\/figure><\/div>\n\n\nLast-click <\/strong>ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1eadp trung doanh thu ng\u1eafn h\u1ea1n, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua nhanh, ho\u1eb7c giai \u0111o\u1ea1n Advertiser c\u1ea7n ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng.<\/p>\n\n\n\n3. Linear l\u00e0 Attribution Model \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh<\/strong><\/h2>\n\n\n\nKhi s\u1eed d\u1ee5ng Linear Attribution Model, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ngang nhau. C\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y mang l\u1ea1i c\u00e1i nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i c\u00f4ng b\u1eb1ng, gi\u00fap Advertiser hi\u1ec3u r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 qu\u00e1 tr\u00ecnh, kh\u00f4ng ch\u1ec9 m\u1ed9t t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n l\u1ebb. Tuy nhi\u00ean, vi\u1ec7c chia \u0111\u1ec1u gi\u00e1 tr\u1ecb c\u0169ng l\u00e0 \u0111i\u1ec3m h\u1ea1n ch\u1ebf, b\u1edfi m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1ed1t – y\u1ebfu gi\u1eefa c\u00e1c k\u00eanh, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng funnel c\u00f3 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 nhi\u1ec1u Publisher tham gia.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nN\u00ean \u00e1p d\u1ee5ng khi Advertiser mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi nhi\u1ec1u publisher v\u00e0 h\u1ea1n ch\u1ebf xung \u0111\u1ed9t trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng.<\/p>\n\n\n\n
4. Time-decay \u01b0u ti\u00ean nh\u1eefng \u0111i\u1ec3m ch\u1ea1m g\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nTime-decay Attribution Model ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1eddi gian, trong \u0111\u00f3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u00e0ng g\u1ea7n th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i s\u1ebd nh\u1eadn t\u1ef7 tr\u1ecdng c\u00e0ng cao. \u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 ph\u1ea3n \u00e1nh kh\u00e1 s\u00e1t th\u1ef1c t\u1ebf h\u00e0nh vi mua h\u00e0ng, khi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u1edf giai \u0111o\u1ea1n cu\u1ed1i. Tuy v\u1eady, nh\u01b0\u1ee3c \u0111i\u1ec3m n\u1eb1m \u1edf vi\u1ec7c c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u funnel d\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, d\u00f9 ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh nhu c\u1ea7u ban \u0111\u1ea7u.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh Time-decay s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch remarketing, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 c\u00e2n nh\u1eafc d\u00e0i ho\u1eb7c khi Advertiser mu\u1ed1n \u01b0u ti\u00ean c\u00e1c publisher h\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua \u1edf giai \u0111o\u1ea1n cu\u1ed1i funnel.<\/p>\n\n\n\n
5. Position-based: m\u00f4 h\u00ecnh ghi nh\u1eadn c\u1ea3 m\u1edf \u0111\u1ea7u v\u00e0 ch\u1ed1t \u0111\u01a1n<\/strong><\/h2>\n\n\n\nPosition-based Attribution Model l\u00e0 m\u00f4 h\u00ecnh v\u1eeba ghi nh\u1eadn k\u00eanh mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn, v\u1eeba \u0111\u00e1nh gi\u00e1 \u0111\u00fang vai tr\u00f2 c\u1ee7a k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. H\u1ea1n ch\u1ebf l\u00e0 t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 th\u01b0\u1eddng mang t\u00ednh quy \u01b0\u1edbc s\u1eb5n, ch\u01b0a ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong c\u00e1c h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Advertiser s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, \u0111a ngu\u1ed3n traffic v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t d\u00e0i h\u1ea1n. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Affiliate Network c\u00f3 h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn data driven m\u00e0 kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n
6. Attribution Models Affiliate Data-driven d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n<\/strong><\/h2>\n\n\n\nData-driven Attribution Model s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Advertiser t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch affiliate d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, thay v\u00ec c\u00e1c gi\u1ea3 \u0111\u1ecbnh mang t\u00ednh ch\u1ee7 quan.<\/p>\n\n\n\n
\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn, h\u1ec7 th\u1ed1ng tracking \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1eddi gian \u0111\u1ec3 m\u00f4 h\u00ecnh h\u1ecdc d\u1eef li\u1ec7u, y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng affiliate quy m\u00f4 nh\u1ecf.<\/p>\n\n\n\n
Advertiser c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn, \u0111a k\u00eanh traffic v\u00e0 mong mu\u1ed1n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh attribution n\u00e0y h\u01a1n.<\/p>\n\n\n\n
C\u00c1CH CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P<\/strong><\/h1>\n\n\n\n1. X\u00e1c \u0111\u1ecbnh Attribution Models Affiliate d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h2>\n\n\n\nVi\u1ec7c l\u1ef1a ch\u1ecdn Attribution Models Affiliate c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u1edf t\u1eebng giai \u0111o\u1ea1n. Khi m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea9y doanh s\u1ed1 nhanh v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed ch\u1eb7t ch\u1ebd, c\u00e1c m\u00f4 h\u00ecnh ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i gi\u00fap Advertiser \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch. Tuy nhi\u00ean, c\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y th\u01b0\u1eddng ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u s\u1edbm trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, \u1ee8ng d\u1ee5ng Attribution trong Affiliate theo nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m s\u1ebd mang l\u1ea1i g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n. C\u00e1c Attribution Models Affiliate ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a content, SEO, social v\u00e0 publisher t\u1ea1o nh\u1eadn th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng k\u00eanh, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n
2. L\u1ef1a ch\u1ecdn Attribution Models Affiliate d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m traffic<\/strong><\/h2>\n\n\n\nKh\u00f4ng ph\u1ea3i m\u1ecdi ngu\u1ed3n traffic trong Affiliate Marketing \u0111\u1ec1u n\u00ean \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t c\u00e1ch ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ngu\u1ed3n traffic mang t\u00ednh ch\u1ed1t \u0111\u01a1n nhanh nh\u01b0 coupon, cashback ho\u1eb7c remarketing th\u01b0\u1eddng ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i h\u00e0nh tr\u00ecnh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c Attribution Models Affiliate t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. Ng\u01b0\u1ee3c l\u1ea1i, traffic \u0111\u1ebfn t\u1eeb review, blog chuy\u00ean s\u00e2u, KOL ho\u1eb7c social media l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1eeb s\u1edbm.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng lo\u1ea1i traffic, Advertiser s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c ch\u1ec9 t\u1ed1i \u01b0u cho chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n m\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c publisher ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng \u0111\u1ed1i t\u00e1c g\u00f3p ph\u1ea7n nu\u00f4i d\u01b0\u1ee1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n\n\n\n
3. B\u1ed9 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Attribution Models Affiliate c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\nM\u1ed9t Attribution Models Affiliate \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p khi gi\u00fap Advertiser \u0111o l\u01b0\u1eddng \u0111\u00fang hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo th\u1eddi gian. D\u1eef li\u1ec7u Attribution c\u1ea7n \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 k\u00eanh n\u00e0o \u0111ang t\u1ea1o nhu c\u1ea7u, k\u00eanh n\u00e0o th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng, \u1ee8ng d\u1ee5ng Attribution trong Affiliate hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ea3i t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c t\u00edch c\u1ef1c cho h\u1ec7 sinh th\u00e1i publisher. Khi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u1ef1a tr\u00ean \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung v\u00e0 traffic ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap Advertiser m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch m\u00e0 v\u1eabn ki\u1ec3m so\u00e1t t\u1ed1t ROI.<\/p>\n\n\n\n
NH\u1eeeNG SAI L\u1ea6M KHI \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t Attribution Model cho m\u1ecdi chi\u1ebfn d\u1ecbch Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate l\u00e0 \u00e1p d\u1ee5ng duy nh\u1ea5t m\u1ed9t Attribution Model cho t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 ngu\u1ed3n traffic. M\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau, m\u1ed7i lo\u1ea1i traffic l\u1ea1i \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady vi\u1ec7c d\u00f9ng chung m\u1ed9t Attribution Models Affiliate d\u1ec5 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng chi\u1ebfn d\u1ecbch, thay v\u00ec c\u1ed1 g\u1eafng chu\u1ea9n h\u00f3a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng affiliate b\u1eb1ng m\u1ed9t c\u00e1ch \u0111o l\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Affiliate ch\u1ec9 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nNhi\u1ec1u Advertiser v\u1eabn quen \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 affiliate d\u1ef1a tr\u00ean ngu\u1ed3n ch\u1ed1t \u0111\u01a1n cu\u1ed1i, khi\u1ebfn c\u00e1c publisher t\u1ea1o n\u1ed9i dung, t\u1ea1o nhu c\u1ea7u s\u1edbm kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u v\u00e0 gi\u1ea3m \u0111\u1ed9ng l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o traffic ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate, vi\u1ec7c b\u1ecf qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u v\u00e0 gi\u1eefa funnel s\u1ebd khi\u1ebfn doanh nghi\u1ec7p hi\u1ec3u sai h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Kh\u00f4ng ph\u00e2n bi\u1ec7t vai tr\u00f2 c\u1ee7a t\u1eebng lo\u1ea1i traffic trong Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 kh\u00f4ng ph\u00e2n lo\u1ea1i traffic khi l\u1ef1a ch\u1ecdn Attribution Models Affiliate. Traffic coupon, cashback, review, KOL hay social \u0111\u1ec1u c\u00f3 vai tr\u00f2 kh\u00e1c nhau trong funnel, nh\u01b0ng l\u1ea1i b\u1ecb ghi nh\u1eadn theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n\n\n\n
Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a traffic s\u1ebd d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 hoa h\u1ed3ng thi\u1ebfu c\u00f4ng b\u1eb1ng, l\u00e0m m\u1ea5t c\u00e2n b\u1eb1ng h\u1ec7 sinh th\u00e1i affiliate v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng publisher.<\/p>\n\n\n\n
4. \u00c1p d\u1ee5ng Attribution nh\u01b0ng kh\u00f4ng d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\nNhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng Attribution Models Affiliate nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cxem b\u00e1o c\u00e1o\u201d m\u00e0 kh\u00f4ng chuy\u1ec3n d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng. Attribution ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, t\u1ed1i \u01b0u ngu\u1ed3n traffic v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng g\u1eafn v\u1edbi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd b\u1ecf l\u1ee1 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Attribution l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo th\u1eddi gian.<\/p>\n\n\n\n
5. Thi\u1ebfu minh b\u1ea1ch trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng cho publisher<\/strong><\/h2>\n\n\n\nKhi h\u1ec7 th\u1ed1ng Attribution kh\u00f4ng r\u00f5 r\u00e0ng, publisher kh\u00f3 hi\u1ec3u v\u00ec sao h\u1ecd \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m ni\u1ec1m tin v\u00e0 \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c publisher \u0111\u1ea7u t\u01b0 n\u1ed9i dung v\u00e0 traffic d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
M\u1ed9t Attribution Models Affiliate hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng, gi\u00fap publisher th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng doanh nghi\u1ec7p.<\/p>\n\n\n\n
6. T\u1ef1 tri\u1ec3n khai Attribution m\u00e0 thi\u1ebfu h\u1ea1 t\u1ea7ng v\u00e0 kinh nghi\u1ec7m<\/strong><\/h2>\n\n\n\nVi\u1ec7c t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi c\u00f4ng ngh\u1ec7 theo d\u00f5i, d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. Nhi\u1ec1u Advertiser tri\u1ec3n khai Attribution nh\u01b0ng thi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, d\u1eabn \u0111\u1ebfn d\u1eef li\u1ec7u sai l\u1ec7ch v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n
Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua c\u00e1c Affiliate Network c\u00f3 s\u1eb5n h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c affiliate b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
V\u00cc SAO ADVERTISER N\u00caN H\u1ee2P T\u00c1C V\u1edaI NETWORK C\u00d3 \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\nTr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng theo d\u00f5i d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng ph\u1ea3i Advertiser n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian ng\u1eafn, \u0111\u1eb7c bi\u1ec7t khi h\u1ec7 sinh th\u00e1i marketing ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e2n m\u1ea3nh.<\/p>\n\n\n\n
Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng \u1ee8ng d\u1ee5ng Attribution trong Affiliate ho\u00e0n ch\u1ec9nh gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t \u00e1p d\u1ee5ng nhi\u1ec1u Attribution Models Affiliate theo t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng ngu\u1ed3n traffic v\u00e0 t\u1eebng m\u1ee5c ti\u00eau kinh doanh. Nh\u1edd \u0111\u00f3, Advertiser c\u00f3 th\u1ec3 ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh affiliate.<\/p>\n\n\n\n
Nh\u1eefng network nh\u01b0 Rentracks kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng theo d\u00f5i minh b\u1ea1ch m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 Advertiser l\u1ef1a ch\u1ecdn, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u Attribution Models Affiliate ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua network chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n\u1ee8ng d\u1ee5ng Attribution trong Affiliate gi\u00fap Advertiser hi\u1ec3u \u0111\u00fang h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. H\u1ee3p t\u00e1c v\u1edbi Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng linh ho\u1ea1t c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>C\u00c1CH T\u00cdCH H\u1ee2P GOOGLE ANALYTICS (GA4) PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U WEBSITE – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Attribution Models Affiliate gi\u00fap doanh nghi\u1ec7p b\u00e1n h\u00e0ng \u0111a k\u00eanh ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng k\u00eanh marketing. Khi affiliate, qu\u1ea3ng c\u00e1o… Read More »3 C\u00c1CH L\u1ef0A CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P CHO CHI\u1ebeN L\u01af\u1ee2C TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20,56,15],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-chia-se","category-kien-thuc-marketing","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":14270,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions\/14270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14256"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
N\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o last-click, doanh nghi\u1ec7p d\u1ec5 d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c k\u00eanh ch\u1ed1t \u0111\u01a1n v\u00e0 b\u1ecf qua c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u. Attribution trong affiliate cung c\u1ea5p c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 h\u01a1n \u0111\u1ec3 doanh nghi\u1ec7p bi\u1ebft n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o \u0111\u00e2u, k\u00eanh n\u00e0o c\u1ea7n gi\u1eef, k\u00eanh n\u00e0o c\u1ea7n t\u1ed1i \u01b0u l\u1ea1i.<\/p>\n\n\n\n
4. Ghi nh\u1eadn hoa h\u1ed3ng ch\u00ednh x\u00e1c cho Publisher<\/strong><\/h2>\n\n\n\nKhi bi\u1ebft publisher n\u00e0o th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch hoa h\u1ed3ng h\u1ee3p l\u00fd h\u01a1n. Attribution trong affiliate gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng publisher t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch publisher t\u1eadp trung v\u00e0o traffic v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
5. Doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n nh\u1edd v\u00e0o Attribution models affiliate<\/strong><\/h2>\n\n\n\nKhi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean m\u1edf r\u1ed9ng chi\u1ebfn d\u1ecbch, t\u0103ng ng\u00e2n s\u00e1ch hay thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c affiliate. Attribution trong affiliate gi\u00fap c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, thay v\u00ec c\u1ea3m t\u00ednh ho\u1eb7c b\u00e1o c\u00e1o thi\u1ebfu \u0111\u1ea7y \u0111\u1ee7. <\/p>\n\n\n\n
C\u00c1C ATTRIBUTION MODELS PH\u1ed4 BI\u1ebeN TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. First-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\nV\u1edbi first-click, Attribution Models Affiliate t\u1eadp trung ghi nh\u1eadn gi\u00e1 tr\u1ecb cho k\u00eanh \u0111\u1ea7u ti\u00ean \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm. C\u00e1ch \u1ee9ng d\u1ee5ng Attribution trong Affiliate n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ngu\u1ed3n traffic t\u1ea1o nhu c\u1ea7u, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. \u01afu \u0111i\u1ec3m l\u00e0 l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a c\u00e1c publisher \u0111\u1ea7u funnel, nh\u01b0ng h\u1ea1n ch\u1ebf n\u1eb1m \u1edf vi\u1ec7c b\u1ecf qua t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111i\u1ec3m ch\u1ea1m ph\u00eda sau, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n
M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p khi Advertiser t\u1eadp trung t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh content, review, KOL ho\u1eb7c Publisher chuy\u00ean t\u1ea1o traffic \u0111\u1ea7u funnel.<\/p>\n\n\n
\nFirst-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n2. Last-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nTrong h\u1ec7 sinh th\u00e1i Attribution Models Affiliate, last-click v\u1eabn l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1ea5t v\u00ec d\u1ec5 tri\u1ec3n khai v\u00e0 thu\u1eadn ti\u1ec7n cho \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng. Khi \u1ee9ng d\u1ee5ng Attribution trong Affiliate theo last-click, to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c ghi nh\u1eadn cho \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi ph\u00e1t sinh \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Advertiser nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh k\u00eanh t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp, nh\u01b0ng l\u1ea1i khi\u1ebfn c\u00e1c Publisher \u0111\u00f3ng vai tr\u00f2 t\u1ea1o nhu c\u1ea7u ho\u1eb7c h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n\n\n
\nLast-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/em><\/figcaption><\/figure><\/div>\n\n\nLast-click <\/strong>ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1eadp trung doanh thu ng\u1eafn h\u1ea1n, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua nhanh, ho\u1eb7c giai \u0111o\u1ea1n Advertiser c\u1ea7n ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng.<\/p>\n\n\n\n3. Linear l\u00e0 Attribution Model \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh<\/strong><\/h2>\n\n\n\nKhi s\u1eed d\u1ee5ng Linear Attribution Model, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ngang nhau. C\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y mang l\u1ea1i c\u00e1i nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i c\u00f4ng b\u1eb1ng, gi\u00fap Advertiser hi\u1ec3u r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 qu\u00e1 tr\u00ecnh, kh\u00f4ng ch\u1ec9 m\u1ed9t t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n l\u1ebb. Tuy nhi\u00ean, vi\u1ec7c chia \u0111\u1ec1u gi\u00e1 tr\u1ecb c\u0169ng l\u00e0 \u0111i\u1ec3m h\u1ea1n ch\u1ebf, b\u1edfi m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1ed1t – y\u1ebfu gi\u1eefa c\u00e1c k\u00eanh, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng funnel c\u00f3 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 nhi\u1ec1u Publisher tham gia.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nN\u00ean \u00e1p d\u1ee5ng khi Advertiser mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi nhi\u1ec1u publisher v\u00e0 h\u1ea1n ch\u1ebf xung \u0111\u1ed9t trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng.<\/p>\n\n\n\n
4. Time-decay \u01b0u ti\u00ean nh\u1eefng \u0111i\u1ec3m ch\u1ea1m g\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nTime-decay Attribution Model ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1eddi gian, trong \u0111\u00f3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u00e0ng g\u1ea7n th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i s\u1ebd nh\u1eadn t\u1ef7 tr\u1ecdng c\u00e0ng cao. \u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 ph\u1ea3n \u00e1nh kh\u00e1 s\u00e1t th\u1ef1c t\u1ebf h\u00e0nh vi mua h\u00e0ng, khi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u1edf giai \u0111o\u1ea1n cu\u1ed1i. Tuy v\u1eady, nh\u01b0\u1ee3c \u0111i\u1ec3m n\u1eb1m \u1edf vi\u1ec7c c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u funnel d\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, d\u00f9 ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh nhu c\u1ea7u ban \u0111\u1ea7u.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh Time-decay s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch remarketing, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 c\u00e2n nh\u1eafc d\u00e0i ho\u1eb7c khi Advertiser mu\u1ed1n \u01b0u ti\u00ean c\u00e1c publisher h\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua \u1edf giai \u0111o\u1ea1n cu\u1ed1i funnel.<\/p>\n\n\n\n
5. Position-based: m\u00f4 h\u00ecnh ghi nh\u1eadn c\u1ea3 m\u1edf \u0111\u1ea7u v\u00e0 ch\u1ed1t \u0111\u01a1n<\/strong><\/h2>\n\n\n\nPosition-based Attribution Model l\u00e0 m\u00f4 h\u00ecnh v\u1eeba ghi nh\u1eadn k\u00eanh mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn, v\u1eeba \u0111\u00e1nh gi\u00e1 \u0111\u00fang vai tr\u00f2 c\u1ee7a k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. H\u1ea1n ch\u1ebf l\u00e0 t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 th\u01b0\u1eddng mang t\u00ednh quy \u01b0\u1edbc s\u1eb5n, ch\u01b0a ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong c\u00e1c h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Advertiser s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, \u0111a ngu\u1ed3n traffic v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t d\u00e0i h\u1ea1n. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Affiliate Network c\u00f3 h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn data driven m\u00e0 kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n
6. Attribution Models Affiliate Data-driven d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n<\/strong><\/h2>\n\n\n\nData-driven Attribution Model s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Advertiser t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch affiliate d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, thay v\u00ec c\u00e1c gi\u1ea3 \u0111\u1ecbnh mang t\u00ednh ch\u1ee7 quan.<\/p>\n\n\n\n
\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn, h\u1ec7 th\u1ed1ng tracking \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1eddi gian \u0111\u1ec3 m\u00f4 h\u00ecnh h\u1ecdc d\u1eef li\u1ec7u, y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng affiliate quy m\u00f4 nh\u1ecf.<\/p>\n\n\n\n
Advertiser c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn, \u0111a k\u00eanh traffic v\u00e0 mong mu\u1ed1n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh attribution n\u00e0y h\u01a1n.<\/p>\n\n\n\n
C\u00c1CH CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P<\/strong><\/h1>\n\n\n\n1. X\u00e1c \u0111\u1ecbnh Attribution Models Affiliate d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h2>\n\n\n\nVi\u1ec7c l\u1ef1a ch\u1ecdn Attribution Models Affiliate c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u1edf t\u1eebng giai \u0111o\u1ea1n. Khi m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea9y doanh s\u1ed1 nhanh v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed ch\u1eb7t ch\u1ebd, c\u00e1c m\u00f4 h\u00ecnh ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i gi\u00fap Advertiser \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch. Tuy nhi\u00ean, c\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y th\u01b0\u1eddng ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u s\u1edbm trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, \u1ee8ng d\u1ee5ng Attribution trong Affiliate theo nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m s\u1ebd mang l\u1ea1i g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n. C\u00e1c Attribution Models Affiliate ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a content, SEO, social v\u00e0 publisher t\u1ea1o nh\u1eadn th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng k\u00eanh, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n
2. L\u1ef1a ch\u1ecdn Attribution Models Affiliate d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m traffic<\/strong><\/h2>\n\n\n\nKh\u00f4ng ph\u1ea3i m\u1ecdi ngu\u1ed3n traffic trong Affiliate Marketing \u0111\u1ec1u n\u00ean \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t c\u00e1ch ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ngu\u1ed3n traffic mang t\u00ednh ch\u1ed1t \u0111\u01a1n nhanh nh\u01b0 coupon, cashback ho\u1eb7c remarketing th\u01b0\u1eddng ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i h\u00e0nh tr\u00ecnh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c Attribution Models Affiliate t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. Ng\u01b0\u1ee3c l\u1ea1i, traffic \u0111\u1ebfn t\u1eeb review, blog chuy\u00ean s\u00e2u, KOL ho\u1eb7c social media l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1eeb s\u1edbm.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng lo\u1ea1i traffic, Advertiser s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c ch\u1ec9 t\u1ed1i \u01b0u cho chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n m\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c publisher ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng \u0111\u1ed1i t\u00e1c g\u00f3p ph\u1ea7n nu\u00f4i d\u01b0\u1ee1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n\n\n\n
3. B\u1ed9 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Attribution Models Affiliate c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\nM\u1ed9t Attribution Models Affiliate \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p khi gi\u00fap Advertiser \u0111o l\u01b0\u1eddng \u0111\u00fang hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo th\u1eddi gian. D\u1eef li\u1ec7u Attribution c\u1ea7n \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 k\u00eanh n\u00e0o \u0111ang t\u1ea1o nhu c\u1ea7u, k\u00eanh n\u00e0o th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng, \u1ee8ng d\u1ee5ng Attribution trong Affiliate hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ea3i t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c t\u00edch c\u1ef1c cho h\u1ec7 sinh th\u00e1i publisher. Khi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u1ef1a tr\u00ean \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung v\u00e0 traffic ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap Advertiser m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch m\u00e0 v\u1eabn ki\u1ec3m so\u00e1t t\u1ed1t ROI.<\/p>\n\n\n\n
NH\u1eeeNG SAI L\u1ea6M KHI \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t Attribution Model cho m\u1ecdi chi\u1ebfn d\u1ecbch Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate l\u00e0 \u00e1p d\u1ee5ng duy nh\u1ea5t m\u1ed9t Attribution Model cho t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 ngu\u1ed3n traffic. M\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau, m\u1ed7i lo\u1ea1i traffic l\u1ea1i \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady vi\u1ec7c d\u00f9ng chung m\u1ed9t Attribution Models Affiliate d\u1ec5 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng chi\u1ebfn d\u1ecbch, thay v\u00ec c\u1ed1 g\u1eafng chu\u1ea9n h\u00f3a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng affiliate b\u1eb1ng m\u1ed9t c\u00e1ch \u0111o l\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Affiliate ch\u1ec9 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nNhi\u1ec1u Advertiser v\u1eabn quen \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 affiliate d\u1ef1a tr\u00ean ngu\u1ed3n ch\u1ed1t \u0111\u01a1n cu\u1ed1i, khi\u1ebfn c\u00e1c publisher t\u1ea1o n\u1ed9i dung, t\u1ea1o nhu c\u1ea7u s\u1edbm kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u v\u00e0 gi\u1ea3m \u0111\u1ed9ng l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o traffic ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate, vi\u1ec7c b\u1ecf qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u v\u00e0 gi\u1eefa funnel s\u1ebd khi\u1ebfn doanh nghi\u1ec7p hi\u1ec3u sai h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Kh\u00f4ng ph\u00e2n bi\u1ec7t vai tr\u00f2 c\u1ee7a t\u1eebng lo\u1ea1i traffic trong Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 kh\u00f4ng ph\u00e2n lo\u1ea1i traffic khi l\u1ef1a ch\u1ecdn Attribution Models Affiliate. Traffic coupon, cashback, review, KOL hay social \u0111\u1ec1u c\u00f3 vai tr\u00f2 kh\u00e1c nhau trong funnel, nh\u01b0ng l\u1ea1i b\u1ecb ghi nh\u1eadn theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n\n\n\n
Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a traffic s\u1ebd d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 hoa h\u1ed3ng thi\u1ebfu c\u00f4ng b\u1eb1ng, l\u00e0m m\u1ea5t c\u00e2n b\u1eb1ng h\u1ec7 sinh th\u00e1i affiliate v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng publisher.<\/p>\n\n\n\n
4. \u00c1p d\u1ee5ng Attribution nh\u01b0ng kh\u00f4ng d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\nNhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng Attribution Models Affiliate nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cxem b\u00e1o c\u00e1o\u201d m\u00e0 kh\u00f4ng chuy\u1ec3n d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng. Attribution ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, t\u1ed1i \u01b0u ngu\u1ed3n traffic v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng g\u1eafn v\u1edbi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd b\u1ecf l\u1ee1 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Attribution l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo th\u1eddi gian.<\/p>\n\n\n\n
5. Thi\u1ebfu minh b\u1ea1ch trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng cho publisher<\/strong><\/h2>\n\n\n\nKhi h\u1ec7 th\u1ed1ng Attribution kh\u00f4ng r\u00f5 r\u00e0ng, publisher kh\u00f3 hi\u1ec3u v\u00ec sao h\u1ecd \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m ni\u1ec1m tin v\u00e0 \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c publisher \u0111\u1ea7u t\u01b0 n\u1ed9i dung v\u00e0 traffic d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
M\u1ed9t Attribution Models Affiliate hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng, gi\u00fap publisher th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng doanh nghi\u1ec7p.<\/p>\n\n\n\n
6. T\u1ef1 tri\u1ec3n khai Attribution m\u00e0 thi\u1ebfu h\u1ea1 t\u1ea7ng v\u00e0 kinh nghi\u1ec7m<\/strong><\/h2>\n\n\n\nVi\u1ec7c t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi c\u00f4ng ngh\u1ec7 theo d\u00f5i, d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. Nhi\u1ec1u Advertiser tri\u1ec3n khai Attribution nh\u01b0ng thi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, d\u1eabn \u0111\u1ebfn d\u1eef li\u1ec7u sai l\u1ec7ch v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n
Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua c\u00e1c Affiliate Network c\u00f3 s\u1eb5n h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c affiliate b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
V\u00cc SAO ADVERTISER N\u00caN H\u1ee2P T\u00c1C V\u1edaI NETWORK C\u00d3 \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\nTr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng theo d\u00f5i d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng ph\u1ea3i Advertiser n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian ng\u1eafn, \u0111\u1eb7c bi\u1ec7t khi h\u1ec7 sinh th\u00e1i marketing ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e2n m\u1ea3nh.<\/p>\n\n\n\n
Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng \u1ee8ng d\u1ee5ng Attribution trong Affiliate ho\u00e0n ch\u1ec9nh gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t \u00e1p d\u1ee5ng nhi\u1ec1u Attribution Models Affiliate theo t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng ngu\u1ed3n traffic v\u00e0 t\u1eebng m\u1ee5c ti\u00eau kinh doanh. Nh\u1edd \u0111\u00f3, Advertiser c\u00f3 th\u1ec3 ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh affiliate.<\/p>\n\n\n\n
Nh\u1eefng network nh\u01b0 Rentracks kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng theo d\u00f5i minh b\u1ea1ch m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 Advertiser l\u1ef1a ch\u1ecdn, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u Attribution Models Affiliate ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua network chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n\u1ee8ng d\u1ee5ng Attribution trong Affiliate gi\u00fap Advertiser hi\u1ec3u \u0111\u00fang h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. H\u1ee3p t\u00e1c v\u1edbi Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng linh ho\u1ea1t c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>C\u00c1CH T\u00cdCH H\u1ee2P GOOGLE ANALYTICS (GA4) PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U WEBSITE – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Attribution Models Affiliate gi\u00fap doanh nghi\u1ec7p b\u00e1n h\u00e0ng \u0111a k\u00eanh ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng k\u00eanh marketing. Khi affiliate, qu\u1ea3ng c\u00e1o… Read More »3 C\u00c1CH L\u1ef0A CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P CHO CHI\u1ebeN L\u01af\u1ee2C TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20,56,15],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-chia-se","category-kien-thuc-marketing","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":14270,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions\/14270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14256"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean m\u1edf r\u1ed9ng chi\u1ebfn d\u1ecbch, t\u0103ng ng\u00e2n s\u00e1ch hay thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c affiliate. Attribution trong affiliate gi\u00fap c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, thay v\u00ec c\u1ea3m t\u00ednh ho\u1eb7c b\u00e1o c\u00e1o thi\u1ebfu \u0111\u1ea7y \u0111\u1ee7. <\/p>\n\n\n\n
C\u00c1C ATTRIBUTION MODELS PH\u1ed4 BI\u1ebeN TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. First-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\nV\u1edbi first-click, Attribution Models Affiliate t\u1eadp trung ghi nh\u1eadn gi\u00e1 tr\u1ecb cho k\u00eanh \u0111\u1ea7u ti\u00ean \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm. C\u00e1ch \u1ee9ng d\u1ee5ng Attribution trong Affiliate n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ngu\u1ed3n traffic t\u1ea1o nhu c\u1ea7u, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. \u01afu \u0111i\u1ec3m l\u00e0 l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a c\u00e1c publisher \u0111\u1ea7u funnel, nh\u01b0ng h\u1ea1n ch\u1ebf n\u1eb1m \u1edf vi\u1ec7c b\u1ecf qua t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111i\u1ec3m ch\u1ea1m ph\u00eda sau, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n
M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p khi Advertiser t\u1eadp trung t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh content, review, KOL ho\u1eb7c Publisher chuy\u00ean t\u1ea1o traffic \u0111\u1ea7u funnel.<\/p>\n\n\n
\nFirst-click – Attribution Models Affiliate x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u1ea1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n2. Last-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nTrong h\u1ec7 sinh th\u00e1i Attribution Models Affiliate, last-click v\u1eabn l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1ea5t v\u00ec d\u1ec5 tri\u1ec3n khai v\u00e0 thu\u1eadn ti\u1ec7n cho \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng. Khi \u1ee9ng d\u1ee5ng Attribution trong Affiliate theo last-click, to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c ghi nh\u1eadn cho \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi ph\u00e1t sinh \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Advertiser nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh k\u00eanh t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp, nh\u01b0ng l\u1ea1i khi\u1ebfn c\u00e1c Publisher \u0111\u00f3ng vai tr\u00f2 t\u1ea1o nhu c\u1ea7u ho\u1eb7c h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n\n\n
\nLast-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/em><\/figcaption><\/figure><\/div>\n\n\nLast-click <\/strong>ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1eadp trung doanh thu ng\u1eafn h\u1ea1n, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua nhanh, ho\u1eb7c giai \u0111o\u1ea1n Advertiser c\u1ea7n ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng.<\/p>\n\n\n\n3. Linear l\u00e0 Attribution Model \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh<\/strong><\/h2>\n\n\n\nKhi s\u1eed d\u1ee5ng Linear Attribution Model, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ngang nhau. C\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y mang l\u1ea1i c\u00e1i nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i c\u00f4ng b\u1eb1ng, gi\u00fap Advertiser hi\u1ec3u r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 qu\u00e1 tr\u00ecnh, kh\u00f4ng ch\u1ec9 m\u1ed9t t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n l\u1ebb. Tuy nhi\u00ean, vi\u1ec7c chia \u0111\u1ec1u gi\u00e1 tr\u1ecb c\u0169ng l\u00e0 \u0111i\u1ec3m h\u1ea1n ch\u1ebf, b\u1edfi m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1ed1t – y\u1ebfu gi\u1eefa c\u00e1c k\u00eanh, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng funnel c\u00f3 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 nhi\u1ec1u Publisher tham gia.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nN\u00ean \u00e1p d\u1ee5ng khi Advertiser mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi nhi\u1ec1u publisher v\u00e0 h\u1ea1n ch\u1ebf xung \u0111\u1ed9t trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng.<\/p>\n\n\n\n
4. Time-decay \u01b0u ti\u00ean nh\u1eefng \u0111i\u1ec3m ch\u1ea1m g\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nTime-decay Attribution Model ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1eddi gian, trong \u0111\u00f3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u00e0ng g\u1ea7n th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i s\u1ebd nh\u1eadn t\u1ef7 tr\u1ecdng c\u00e0ng cao. \u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 ph\u1ea3n \u00e1nh kh\u00e1 s\u00e1t th\u1ef1c t\u1ebf h\u00e0nh vi mua h\u00e0ng, khi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u1edf giai \u0111o\u1ea1n cu\u1ed1i. Tuy v\u1eady, nh\u01b0\u1ee3c \u0111i\u1ec3m n\u1eb1m \u1edf vi\u1ec7c c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u funnel d\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, d\u00f9 ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh nhu c\u1ea7u ban \u0111\u1ea7u.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh Time-decay s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch remarketing, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 c\u00e2n nh\u1eafc d\u00e0i ho\u1eb7c khi Advertiser mu\u1ed1n \u01b0u ti\u00ean c\u00e1c publisher h\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua \u1edf giai \u0111o\u1ea1n cu\u1ed1i funnel.<\/p>\n\n\n\n
5. Position-based: m\u00f4 h\u00ecnh ghi nh\u1eadn c\u1ea3 m\u1edf \u0111\u1ea7u v\u00e0 ch\u1ed1t \u0111\u01a1n<\/strong><\/h2>\n\n\n\nPosition-based Attribution Model l\u00e0 m\u00f4 h\u00ecnh v\u1eeba ghi nh\u1eadn k\u00eanh mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn, v\u1eeba \u0111\u00e1nh gi\u00e1 \u0111\u00fang vai tr\u00f2 c\u1ee7a k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. H\u1ea1n ch\u1ebf l\u00e0 t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 th\u01b0\u1eddng mang t\u00ednh quy \u01b0\u1edbc s\u1eb5n, ch\u01b0a ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong c\u00e1c h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Advertiser s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, \u0111a ngu\u1ed3n traffic v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t d\u00e0i h\u1ea1n. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Affiliate Network c\u00f3 h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn data driven m\u00e0 kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n
6. Attribution Models Affiliate Data-driven d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n<\/strong><\/h2>\n\n\n\nData-driven Attribution Model s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Advertiser t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch affiliate d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, thay v\u00ec c\u00e1c gi\u1ea3 \u0111\u1ecbnh mang t\u00ednh ch\u1ee7 quan.<\/p>\n\n\n\n
\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn, h\u1ec7 th\u1ed1ng tracking \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1eddi gian \u0111\u1ec3 m\u00f4 h\u00ecnh h\u1ecdc d\u1eef li\u1ec7u, y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng affiliate quy m\u00f4 nh\u1ecf.<\/p>\n\n\n\n
Advertiser c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn, \u0111a k\u00eanh traffic v\u00e0 mong mu\u1ed1n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh attribution n\u00e0y h\u01a1n.<\/p>\n\n\n\n
C\u00c1CH CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P<\/strong><\/h1>\n\n\n\n1. X\u00e1c \u0111\u1ecbnh Attribution Models Affiliate d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h2>\n\n\n\nVi\u1ec7c l\u1ef1a ch\u1ecdn Attribution Models Affiliate c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u1edf t\u1eebng giai \u0111o\u1ea1n. Khi m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea9y doanh s\u1ed1 nhanh v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed ch\u1eb7t ch\u1ebd, c\u00e1c m\u00f4 h\u00ecnh ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i gi\u00fap Advertiser \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch. Tuy nhi\u00ean, c\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y th\u01b0\u1eddng ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u s\u1edbm trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, \u1ee8ng d\u1ee5ng Attribution trong Affiliate theo nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m s\u1ebd mang l\u1ea1i g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n. C\u00e1c Attribution Models Affiliate ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a content, SEO, social v\u00e0 publisher t\u1ea1o nh\u1eadn th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng k\u00eanh, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n
2. L\u1ef1a ch\u1ecdn Attribution Models Affiliate d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m traffic<\/strong><\/h2>\n\n\n\nKh\u00f4ng ph\u1ea3i m\u1ecdi ngu\u1ed3n traffic trong Affiliate Marketing \u0111\u1ec1u n\u00ean \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t c\u00e1ch ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ngu\u1ed3n traffic mang t\u00ednh ch\u1ed1t \u0111\u01a1n nhanh nh\u01b0 coupon, cashback ho\u1eb7c remarketing th\u01b0\u1eddng ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i h\u00e0nh tr\u00ecnh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c Attribution Models Affiliate t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. Ng\u01b0\u1ee3c l\u1ea1i, traffic \u0111\u1ebfn t\u1eeb review, blog chuy\u00ean s\u00e2u, KOL ho\u1eb7c social media l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1eeb s\u1edbm.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng lo\u1ea1i traffic, Advertiser s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c ch\u1ec9 t\u1ed1i \u01b0u cho chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n m\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c publisher ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng \u0111\u1ed1i t\u00e1c g\u00f3p ph\u1ea7n nu\u00f4i d\u01b0\u1ee1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n\n\n\n
3. B\u1ed9 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Attribution Models Affiliate c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\nM\u1ed9t Attribution Models Affiliate \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p khi gi\u00fap Advertiser \u0111o l\u01b0\u1eddng \u0111\u00fang hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo th\u1eddi gian. D\u1eef li\u1ec7u Attribution c\u1ea7n \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 k\u00eanh n\u00e0o \u0111ang t\u1ea1o nhu c\u1ea7u, k\u00eanh n\u00e0o th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng, \u1ee8ng d\u1ee5ng Attribution trong Affiliate hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ea3i t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c t\u00edch c\u1ef1c cho h\u1ec7 sinh th\u00e1i publisher. Khi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u1ef1a tr\u00ean \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung v\u00e0 traffic ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap Advertiser m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch m\u00e0 v\u1eabn ki\u1ec3m so\u00e1t t\u1ed1t ROI.<\/p>\n\n\n\n
NH\u1eeeNG SAI L\u1ea6M KHI \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t Attribution Model cho m\u1ecdi chi\u1ebfn d\u1ecbch Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate l\u00e0 \u00e1p d\u1ee5ng duy nh\u1ea5t m\u1ed9t Attribution Model cho t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 ngu\u1ed3n traffic. M\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau, m\u1ed7i lo\u1ea1i traffic l\u1ea1i \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady vi\u1ec7c d\u00f9ng chung m\u1ed9t Attribution Models Affiliate d\u1ec5 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng chi\u1ebfn d\u1ecbch, thay v\u00ec c\u1ed1 g\u1eafng chu\u1ea9n h\u00f3a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng affiliate b\u1eb1ng m\u1ed9t c\u00e1ch \u0111o l\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Affiliate ch\u1ec9 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nNhi\u1ec1u Advertiser v\u1eabn quen \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 affiliate d\u1ef1a tr\u00ean ngu\u1ed3n ch\u1ed1t \u0111\u01a1n cu\u1ed1i, khi\u1ebfn c\u00e1c publisher t\u1ea1o n\u1ed9i dung, t\u1ea1o nhu c\u1ea7u s\u1edbm kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u v\u00e0 gi\u1ea3m \u0111\u1ed9ng l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o traffic ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate, vi\u1ec7c b\u1ecf qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u v\u00e0 gi\u1eefa funnel s\u1ebd khi\u1ebfn doanh nghi\u1ec7p hi\u1ec3u sai h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Kh\u00f4ng ph\u00e2n bi\u1ec7t vai tr\u00f2 c\u1ee7a t\u1eebng lo\u1ea1i traffic trong Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 kh\u00f4ng ph\u00e2n lo\u1ea1i traffic khi l\u1ef1a ch\u1ecdn Attribution Models Affiliate. Traffic coupon, cashback, review, KOL hay social \u0111\u1ec1u c\u00f3 vai tr\u00f2 kh\u00e1c nhau trong funnel, nh\u01b0ng l\u1ea1i b\u1ecb ghi nh\u1eadn theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n\n\n\n
Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a traffic s\u1ebd d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 hoa h\u1ed3ng thi\u1ebfu c\u00f4ng b\u1eb1ng, l\u00e0m m\u1ea5t c\u00e2n b\u1eb1ng h\u1ec7 sinh th\u00e1i affiliate v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng publisher.<\/p>\n\n\n\n
4. \u00c1p d\u1ee5ng Attribution nh\u01b0ng kh\u00f4ng d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\nNhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng Attribution Models Affiliate nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cxem b\u00e1o c\u00e1o\u201d m\u00e0 kh\u00f4ng chuy\u1ec3n d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng. Attribution ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, t\u1ed1i \u01b0u ngu\u1ed3n traffic v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng g\u1eafn v\u1edbi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd b\u1ecf l\u1ee1 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Attribution l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo th\u1eddi gian.<\/p>\n\n\n\n
5. Thi\u1ebfu minh b\u1ea1ch trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng cho publisher<\/strong><\/h2>\n\n\n\nKhi h\u1ec7 th\u1ed1ng Attribution kh\u00f4ng r\u00f5 r\u00e0ng, publisher kh\u00f3 hi\u1ec3u v\u00ec sao h\u1ecd \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m ni\u1ec1m tin v\u00e0 \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c publisher \u0111\u1ea7u t\u01b0 n\u1ed9i dung v\u00e0 traffic d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
M\u1ed9t Attribution Models Affiliate hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng, gi\u00fap publisher th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng doanh nghi\u1ec7p.<\/p>\n\n\n\n
6. T\u1ef1 tri\u1ec3n khai Attribution m\u00e0 thi\u1ebfu h\u1ea1 t\u1ea7ng v\u00e0 kinh nghi\u1ec7m<\/strong><\/h2>\n\n\n\nVi\u1ec7c t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi c\u00f4ng ngh\u1ec7 theo d\u00f5i, d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. Nhi\u1ec1u Advertiser tri\u1ec3n khai Attribution nh\u01b0ng thi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, d\u1eabn \u0111\u1ebfn d\u1eef li\u1ec7u sai l\u1ec7ch v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n
Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua c\u00e1c Affiliate Network c\u00f3 s\u1eb5n h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c affiliate b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
V\u00cc SAO ADVERTISER N\u00caN H\u1ee2P T\u00c1C V\u1edaI NETWORK C\u00d3 \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\nTr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng theo d\u00f5i d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng ph\u1ea3i Advertiser n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian ng\u1eafn, \u0111\u1eb7c bi\u1ec7t khi h\u1ec7 sinh th\u00e1i marketing ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e2n m\u1ea3nh.<\/p>\n\n\n\n
Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng \u1ee8ng d\u1ee5ng Attribution trong Affiliate ho\u00e0n ch\u1ec9nh gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t \u00e1p d\u1ee5ng nhi\u1ec1u Attribution Models Affiliate theo t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng ngu\u1ed3n traffic v\u00e0 t\u1eebng m\u1ee5c ti\u00eau kinh doanh. Nh\u1edd \u0111\u00f3, Advertiser c\u00f3 th\u1ec3 ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh affiliate.<\/p>\n\n\n\n
Nh\u1eefng network nh\u01b0 Rentracks kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng theo d\u00f5i minh b\u1ea1ch m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 Advertiser l\u1ef1a ch\u1ecdn, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u Attribution Models Affiliate ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua network chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n\u1ee8ng d\u1ee5ng Attribution trong Affiliate gi\u00fap Advertiser hi\u1ec3u \u0111\u00fang h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. H\u1ee3p t\u00e1c v\u1edbi Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng linh ho\u1ea1t c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>C\u00c1CH T\u00cdCH H\u1ee2P GOOGLE ANALYTICS (GA4) PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U WEBSITE – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Attribution Models Affiliate gi\u00fap doanh nghi\u1ec7p b\u00e1n h\u00e0ng \u0111a k\u00eanh ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng k\u00eanh marketing. Khi affiliate, qu\u1ea3ng c\u00e1o… Read More »3 C\u00c1CH L\u1ef0A CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P CHO CHI\u1ebeN L\u01af\u1ee2C TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20,56,15],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-chia-se","category-kien-thuc-marketing","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":14270,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions\/14270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14256"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
V\u1edbi first-click, Attribution Models Affiliate t\u1eadp trung ghi nh\u1eadn gi\u00e1 tr\u1ecb cho k\u00eanh \u0111\u1ea7u ti\u00ean \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm. C\u00e1ch \u1ee9ng d\u1ee5ng Attribution trong Affiliate n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ngu\u1ed3n traffic t\u1ea1o nhu c\u1ea7u, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. \u01afu \u0111i\u1ec3m l\u00e0 l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a c\u00e1c publisher \u0111\u1ea7u funnel, nh\u01b0ng h\u1ea1n ch\u1ebf n\u1eb1m \u1edf vi\u1ec7c b\u1ecf qua t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111i\u1ec3m ch\u1ea1m ph\u00eda sau, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n
M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p khi Advertiser t\u1eadp trung t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh content, review, KOL ho\u1eb7c Publisher chuy\u00ean t\u1ea1o traffic \u0111\u1ea7u funnel.<\/p>\n\n\n
2. Last-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nTrong h\u1ec7 sinh th\u00e1i Attribution Models Affiliate, last-click v\u1eabn l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1ea5t v\u00ec d\u1ec5 tri\u1ec3n khai v\u00e0 thu\u1eadn ti\u1ec7n cho \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng. Khi \u1ee9ng d\u1ee5ng Attribution trong Affiliate theo last-click, to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c ghi nh\u1eadn cho \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi ph\u00e1t sinh \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Advertiser nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh k\u00eanh t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp, nh\u01b0ng l\u1ea1i khi\u1ebfn c\u00e1c Publisher \u0111\u00f3ng vai tr\u00f2 t\u1ea1o nhu c\u1ea7u ho\u1eb7c h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n\n\n
\nLast-click \u2013 Gi\u00fap ghi nh\u1eadn \u0111\u01a1n h\u00e0ng cho k\u00eanh ch\u1ed1t sale cu\u1ed1i c\u00f9ng<\/em><\/figcaption><\/figure><\/div>\n\n\nLast-click <\/strong>ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1eadp trung doanh thu ng\u1eafn h\u1ea1n, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua nhanh, ho\u1eb7c giai \u0111o\u1ea1n Advertiser c\u1ea7n ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng.<\/p>\n\n\n\n3. Linear l\u00e0 Attribution Model \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh<\/strong><\/h2>\n\n\n\nKhi s\u1eed d\u1ee5ng Linear Attribution Model, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ngang nhau. C\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y mang l\u1ea1i c\u00e1i nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i c\u00f4ng b\u1eb1ng, gi\u00fap Advertiser hi\u1ec3u r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 qu\u00e1 tr\u00ecnh, kh\u00f4ng ch\u1ec9 m\u1ed9t t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n l\u1ebb. Tuy nhi\u00ean, vi\u1ec7c chia \u0111\u1ec1u gi\u00e1 tr\u1ecb c\u0169ng l\u00e0 \u0111i\u1ec3m h\u1ea1n ch\u1ebf, b\u1edfi m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1ed1t – y\u1ebfu gi\u1eefa c\u00e1c k\u00eanh, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng funnel c\u00f3 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 nhi\u1ec1u Publisher tham gia.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nN\u00ean \u00e1p d\u1ee5ng khi Advertiser mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi nhi\u1ec1u publisher v\u00e0 h\u1ea1n ch\u1ebf xung \u0111\u1ed9t trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng.<\/p>\n\n\n\n
4. Time-decay \u01b0u ti\u00ean nh\u1eefng \u0111i\u1ec3m ch\u1ea1m g\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\nTime-decay Attribution Model ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1eddi gian, trong \u0111\u00f3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u00e0ng g\u1ea7n th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i s\u1ebd nh\u1eadn t\u1ef7 tr\u1ecdng c\u00e0ng cao. \u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 ph\u1ea3n \u00e1nh kh\u00e1 s\u00e1t th\u1ef1c t\u1ebf h\u00e0nh vi mua h\u00e0ng, khi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u1edf giai \u0111o\u1ea1n cu\u1ed1i. Tuy v\u1eady, nh\u01b0\u1ee3c \u0111i\u1ec3m n\u1eb1m \u1edf vi\u1ec7c c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u funnel d\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, d\u00f9 ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh nhu c\u1ea7u ban \u0111\u1ea7u.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh Time-decay s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch remarketing, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 c\u00e2n nh\u1eafc d\u00e0i ho\u1eb7c khi Advertiser mu\u1ed1n \u01b0u ti\u00ean c\u00e1c publisher h\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua \u1edf giai \u0111o\u1ea1n cu\u1ed1i funnel.<\/p>\n\n\n\n
5. Position-based: m\u00f4 h\u00ecnh ghi nh\u1eadn c\u1ea3 m\u1edf \u0111\u1ea7u v\u00e0 ch\u1ed1t \u0111\u01a1n<\/strong><\/h2>\n\n\n\nPosition-based Attribution Model l\u00e0 m\u00f4 h\u00ecnh v\u1eeba ghi nh\u1eadn k\u00eanh mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn, v\u1eeba \u0111\u00e1nh gi\u00e1 \u0111\u00fang vai tr\u00f2 c\u1ee7a k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. H\u1ea1n ch\u1ebf l\u00e0 t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 th\u01b0\u1eddng mang t\u00ednh quy \u01b0\u1edbc s\u1eb5n, ch\u01b0a ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong c\u00e1c h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nM\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Advertiser s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, \u0111a ngu\u1ed3n traffic v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t d\u00e0i h\u1ea1n. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Affiliate Network c\u00f3 h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn data driven m\u00e0 kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n
6. Attribution Models Affiliate Data-driven d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n<\/strong><\/h2>\n\n\n\nData-driven Attribution Model s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Advertiser t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch affiliate d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, thay v\u00ec c\u00e1c gi\u1ea3 \u0111\u1ecbnh mang t\u00ednh ch\u1ee7 quan.<\/p>\n\n\n\n
\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn, h\u1ec7 th\u1ed1ng tracking \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1eddi gian \u0111\u1ec3 m\u00f4 h\u00ecnh h\u1ecdc d\u1eef li\u1ec7u, y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng affiliate quy m\u00f4 nh\u1ecf.<\/p>\n\n\n\n
Advertiser c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn, \u0111a k\u00eanh traffic v\u00e0 mong mu\u1ed1n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh attribution n\u00e0y h\u01a1n.<\/p>\n\n\n\n
C\u00c1CH CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P<\/strong><\/h1>\n\n\n\n1. X\u00e1c \u0111\u1ecbnh Attribution Models Affiliate d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h2>\n\n\n\nVi\u1ec7c l\u1ef1a ch\u1ecdn Attribution Models Affiliate c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u1edf t\u1eebng giai \u0111o\u1ea1n. Khi m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea9y doanh s\u1ed1 nhanh v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed ch\u1eb7t ch\u1ebd, c\u00e1c m\u00f4 h\u00ecnh ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i gi\u00fap Advertiser \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch. Tuy nhi\u00ean, c\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y th\u01b0\u1eddng ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u s\u1edbm trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nTrong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, \u1ee8ng d\u1ee5ng Attribution trong Affiliate theo nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m s\u1ebd mang l\u1ea1i g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n. C\u00e1c Attribution Models Affiliate ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a content, SEO, social v\u00e0 publisher t\u1ea1o nh\u1eadn th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng k\u00eanh, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n
2. L\u1ef1a ch\u1ecdn Attribution Models Affiliate d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m traffic<\/strong><\/h2>\n\n\n\nKh\u00f4ng ph\u1ea3i m\u1ecdi ngu\u1ed3n traffic trong Affiliate Marketing \u0111\u1ec1u n\u00ean \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t c\u00e1ch ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ngu\u1ed3n traffic mang t\u00ednh ch\u1ed1t \u0111\u01a1n nhanh nh\u01b0 coupon, cashback ho\u1eb7c remarketing th\u01b0\u1eddng ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i h\u00e0nh tr\u00ecnh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c Attribution Models Affiliate t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. Ng\u01b0\u1ee3c l\u1ea1i, traffic \u0111\u1ebfn t\u1eeb review, blog chuy\u00ean s\u00e2u, KOL ho\u1eb7c social media l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1eeb s\u1edbm.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng lo\u1ea1i traffic, Advertiser s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c ch\u1ec9 t\u1ed1i \u01b0u cho chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n m\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c publisher ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng \u0111\u1ed1i t\u00e1c g\u00f3p ph\u1ea7n nu\u00f4i d\u01b0\u1ee1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n\n\n\n
3. B\u1ed9 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Attribution Models Affiliate c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\nM\u1ed9t Attribution Models Affiliate \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p khi gi\u00fap Advertiser \u0111o l\u01b0\u1eddng \u0111\u00fang hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo th\u1eddi gian. D\u1eef li\u1ec7u Attribution c\u1ea7n \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 k\u00eanh n\u00e0o \u0111ang t\u1ea1o nhu c\u1ea7u, k\u00eanh n\u00e0o th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng, \u1ee8ng d\u1ee5ng Attribution trong Affiliate hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ea3i t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c t\u00edch c\u1ef1c cho h\u1ec7 sinh th\u00e1i publisher. Khi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u1ef1a tr\u00ean \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung v\u00e0 traffic ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap Advertiser m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch m\u00e0 v\u1eabn ki\u1ec3m so\u00e1t t\u1ed1t ROI.<\/p>\n\n\n\n
NH\u1eeeNG SAI L\u1ea6M KHI \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n1. Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t Attribution Model cho m\u1ecdi chi\u1ebfn d\u1ecbch Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate l\u00e0 \u00e1p d\u1ee5ng duy nh\u1ea5t m\u1ed9t Attribution Model cho t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 ngu\u1ed3n traffic. M\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau, m\u1ed7i lo\u1ea1i traffic l\u1ea1i \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady vi\u1ec7c d\u00f9ng chung m\u1ed9t Attribution Models Affiliate d\u1ec5 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
Doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng chi\u1ebfn d\u1ecbch, thay v\u00ec c\u1ed1 g\u1eafng chu\u1ea9n h\u00f3a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng affiliate b\u1eb1ng m\u1ed9t c\u00e1ch \u0111o l\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Affiliate ch\u1ec9 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\nNhi\u1ec1u Advertiser v\u1eabn quen \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 affiliate d\u1ef1a tr\u00ean ngu\u1ed3n ch\u1ed1t \u0111\u01a1n cu\u1ed1i, khi\u1ebfn c\u00e1c publisher t\u1ea1o n\u1ed9i dung, t\u1ea1o nhu c\u1ea7u s\u1edbm kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u v\u00e0 gi\u1ea3m \u0111\u1ed9ng l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o traffic ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n
Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate, vi\u1ec7c b\u1ecf qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u v\u00e0 gi\u1eefa funnel s\u1ebd khi\u1ebfn doanh nghi\u1ec7p hi\u1ec3u sai h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Kh\u00f4ng ph\u00e2n bi\u1ec7t vai tr\u00f2 c\u1ee7a t\u1eebng lo\u1ea1i traffic trong Affiliate<\/strong><\/h2>\n\n\n\nM\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 kh\u00f4ng ph\u00e2n lo\u1ea1i traffic khi l\u1ef1a ch\u1ecdn Attribution Models Affiliate. Traffic coupon, cashback, review, KOL hay social \u0111\u1ec1u c\u00f3 vai tr\u00f2 kh\u00e1c nhau trong funnel, nh\u01b0ng l\u1ea1i b\u1ecb ghi nh\u1eadn theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n\n\n\n
Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a traffic s\u1ebd d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 hoa h\u1ed3ng thi\u1ebfu c\u00f4ng b\u1eb1ng, l\u00e0m m\u1ea5t c\u00e2n b\u1eb1ng h\u1ec7 sinh th\u00e1i affiliate v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng publisher.<\/p>\n\n\n\n
4. \u00c1p d\u1ee5ng Attribution nh\u01b0ng kh\u00f4ng d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\nNhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng Attribution Models Affiliate nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cxem b\u00e1o c\u00e1o\u201d m\u00e0 kh\u00f4ng chuy\u1ec3n d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng. Attribution ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, t\u1ed1i \u01b0u ngu\u1ed3n traffic v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
N\u1ebfu \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng g\u1eafn v\u1edbi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd b\u1ecf l\u1ee1 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Attribution l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo th\u1eddi gian.<\/p>\n\n\n\n
5. Thi\u1ebfu minh b\u1ea1ch trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng cho publisher<\/strong><\/h2>\n\n\n\nKhi h\u1ec7 th\u1ed1ng Attribution kh\u00f4ng r\u00f5 r\u00e0ng, publisher kh\u00f3 hi\u1ec3u v\u00ec sao h\u1ecd \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m ni\u1ec1m tin v\u00e0 \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c publisher \u0111\u1ea7u t\u01b0 n\u1ed9i dung v\u00e0 traffic d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
M\u1ed9t Attribution Models Affiliate hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng, gi\u00fap publisher th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng doanh nghi\u1ec7p.<\/p>\n\n\n\n
6. T\u1ef1 tri\u1ec3n khai Attribution m\u00e0 thi\u1ebfu h\u1ea1 t\u1ea7ng v\u00e0 kinh nghi\u1ec7m<\/strong><\/h2>\n\n\n\nVi\u1ec7c t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi c\u00f4ng ngh\u1ec7 theo d\u00f5i, d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. Nhi\u1ec1u Advertiser tri\u1ec3n khai Attribution nh\u01b0ng thi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, d\u1eabn \u0111\u1ebfn d\u1eef li\u1ec7u sai l\u1ec7ch v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n
Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua c\u00e1c Affiliate Network c\u00f3 s\u1eb5n h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c affiliate b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n
V\u00cc SAO ADVERTISER N\u00caN H\u1ee2P T\u00c1C V\u1edaI NETWORK C\u00d3 \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\nTr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng theo d\u00f5i d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng ph\u1ea3i Advertiser n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian ng\u1eafn, \u0111\u1eb7c bi\u1ec7t khi h\u1ec7 sinh th\u00e1i marketing ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e2n m\u1ea3nh.<\/p>\n\n\n\n
Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng \u1ee8ng d\u1ee5ng Attribution trong Affiliate ho\u00e0n ch\u1ec9nh gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t \u00e1p d\u1ee5ng nhi\u1ec1u Attribution Models Affiliate theo t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng ngu\u1ed3n traffic v\u00e0 t\u1eebng m\u1ee5c ti\u00eau kinh doanh. Nh\u1edd \u0111\u00f3, Advertiser c\u00f3 th\u1ec3 ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh affiliate.<\/p>\n\n\n\n
Nh\u1eefng network nh\u01b0 Rentracks kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng theo d\u00f5i minh b\u1ea1ch m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 Advertiser l\u1ef1a ch\u1ecdn, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u Attribution Models Affiliate ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua network chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n\u1ee8ng d\u1ee5ng Attribution trong Affiliate gi\u00fap Advertiser hi\u1ec3u \u0111\u00fang h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. H\u1ee3p t\u00e1c v\u1edbi Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng linh ho\u1ea1t c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n
XEM TH\u00caM: <\/strong>C\u00c1CH T\u00cdCH H\u1ee2P GOOGLE ANALYTICS (GA4) PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U WEBSITE – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Attribution Models Affiliate gi\u00fap doanh nghi\u1ec7p b\u00e1n h\u00e0ng \u0111a k\u00eanh ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng k\u00eanh marketing. Khi affiliate, qu\u1ea3ng c\u00e1o… Read More »3 C\u00c1CH L\u1ef0A CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P CHO CHI\u1ebeN L\u01af\u1ee2C TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20,56,15],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-chia-se","category-kien-thuc-marketing","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":14270,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions\/14270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14256"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Last-click <\/strong>ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1eadp trung doanh thu ng\u1eafn h\u1ea1n, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua nhanh, ho\u1eb7c giai \u0111o\u1ea1n Advertiser c\u1ea7n ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 \u0111\u1ed1i so\u00e1t hoa h\u1ed3ng.<\/p>\n\n\n\n Khi s\u1eed d\u1ee5ng Linear Attribution Model, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ngang nhau. C\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y mang l\u1ea1i c\u00e1i nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i c\u00f4ng b\u1eb1ng, gi\u00fap Advertiser hi\u1ec3u r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 qu\u00e1 tr\u00ecnh, kh\u00f4ng ch\u1ec9 m\u1ed9t t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n l\u1ebb. Tuy nhi\u00ean, vi\u1ec7c chia \u0111\u1ec1u gi\u00e1 tr\u1ecb c\u0169ng l\u00e0 \u0111i\u1ec3m h\u1ea1n ch\u1ebf, b\u1edfi m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1ed1t – y\u1ebfu gi\u1eefa c\u00e1c k\u00eanh, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng funnel c\u00f3 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 nhi\u1ec1u Publisher tham gia.<\/p>\n\n\n N\u00ean \u00e1p d\u1ee5ng khi Advertiser mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi nhi\u1ec1u publisher v\u00e0 h\u1ea1n ch\u1ebf xung \u0111\u1ed9t trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng.<\/p>\n\n\n\n Time-decay Attribution Model ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1eddi gian, trong \u0111\u00f3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u00e0ng g\u1ea7n th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i s\u1ebd nh\u1eadn t\u1ef7 tr\u1ecdng c\u00e0ng cao. \u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 ph\u1ea3n \u00e1nh kh\u00e1 s\u00e1t th\u1ef1c t\u1ebf h\u00e0nh vi mua h\u00e0ng, khi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u1edf giai \u0111o\u1ea1n cu\u1ed1i. Tuy v\u1eady, nh\u01b0\u1ee3c \u0111i\u1ec3m n\u1eb1m \u1edf vi\u1ec7c c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u funnel d\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, d\u00f9 ch\u00fang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh nhu c\u1ea7u ban \u0111\u1ea7u.<\/p>\n\n\n M\u00f4 h\u00ecnh Time-decay s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch remarketing, s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 c\u00e2n nh\u1eafc d\u00e0i ho\u1eb7c khi Advertiser mu\u1ed1n \u01b0u ti\u00ean c\u00e1c publisher h\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua \u1edf giai \u0111o\u1ea1n cu\u1ed1i funnel.<\/p>\n\n\n\n Position-based Attribution Model l\u00e0 m\u00f4 h\u00ecnh v\u1eeba ghi nh\u1eadn k\u00eanh mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn, v\u1eeba \u0111\u00e1nh gi\u00e1 \u0111\u00fang vai tr\u00f2 c\u1ee7a k\u00eanh t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. H\u1ea1n ch\u1ebf l\u00e0 t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 th\u01b0\u1eddng mang t\u00ednh quy \u01b0\u1edbc s\u1eb5n, ch\u01b0a ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong c\u00e1c h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p.<\/p>\n\n\n M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi Advertiser s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, \u0111a ngu\u1ed3n traffic v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t d\u00e0i h\u1ea1n. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Affiliate Network c\u00f3 h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn data driven m\u00e0 kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n Data-driven Attribution Model s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Advertiser t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch affiliate d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf, thay v\u00ec c\u00e1c gi\u1ea3 \u0111\u1ecbnh mang t\u00ednh ch\u1ee7 quan.<\/p>\n\n\n\n \u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n s\u1edf h\u1eefu l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn, h\u1ec7 th\u1ed1ng tracking \u0111\u1ed3ng b\u1ed9 v\u00e0 th\u1eddi gian \u0111\u1ec3 m\u00f4 h\u00ecnh h\u1ecdc d\u1eef li\u1ec7u, y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng affiliate quy m\u00f4 nh\u1ecf.<\/p>\n\n\n\n Advertiser c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn, \u0111a k\u00eanh traffic v\u00e0 mong mu\u1ed1n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh attribution n\u00e0y h\u01a1n.<\/p>\n\n\n\n Vi\u1ec7c l\u1ef1a ch\u1ecdn Attribution Models Affiliate c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u1edf t\u1eebng giai \u0111o\u1ea1n. Khi m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ea9y doanh s\u1ed1 nhanh v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed ch\u1eb7t ch\u1ebd, c\u00e1c m\u00f4 h\u00ecnh ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i gi\u00fap Advertiser \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch. Tuy nhi\u00ean, c\u00e1ch ph\u00e2n b\u1ed5 n\u00e0y th\u01b0\u1eddng ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh t\u1ea1o nhu c\u1ea7u s\u1edbm trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n Trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi, \u1ee8ng d\u1ee5ng Attribution trong Affiliate theo nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m s\u1ebd mang l\u1ea1i g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n. C\u00e1c Attribution Models Affiliate ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a content, SEO, social v\u00e0 publisher t\u1ea1o nh\u1eadn th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng k\u00eanh, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n Kh\u00f4ng ph\u1ea3i m\u1ecdi ngu\u1ed3n traffic trong Affiliate Marketing \u0111\u1ec1u n\u00ean \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t c\u00e1ch ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng ngu\u1ed3n traffic mang t\u00ednh ch\u1ed1t \u0111\u01a1n nhanh nh\u01b0 coupon, cashback ho\u1eb7c remarketing th\u01b0\u1eddng ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i h\u00e0nh tr\u00ecnh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c Attribution Models Affiliate t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. Ng\u01b0\u1ee3c l\u1ea1i, traffic \u0111\u1ebfn t\u1eeb review, blog chuy\u00ean s\u00e2u, KOL ho\u1eb7c social media l\u1ea1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1eeb s\u1edbm.<\/p>\n\n\n\n Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng lo\u1ea1i traffic, Advertiser s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c ch\u1ec9 t\u1ed1i \u01b0u cho chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n m\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c publisher ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng \u0111\u1ed1i t\u00e1c g\u00f3p ph\u1ea7n nu\u00f4i d\u01b0\u1ee1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n\n\n\n M\u1ed9t Attribution Models Affiliate \u0111\u01b0\u1ee3c xem l\u00e0 ph\u00f9 h\u1ee3p khi gi\u00fap Advertiser \u0111o l\u01b0\u1eddng \u0111\u00fang hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo th\u1eddi gian. D\u1eef li\u1ec7u Attribution c\u1ea7n \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 k\u00eanh n\u00e0o \u0111ang t\u1ea1o nhu c\u1ea7u, k\u00eanh n\u00e0o th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng, \u1ee8ng d\u1ee5ng Attribution trong Affiliate hi\u1ec7u qu\u1ea3 c\u00f2n ph\u1ea3i t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c t\u00edch c\u1ef1c cho h\u1ec7 sinh th\u00e1i publisher. Khi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u1ef1a tr\u00ean \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung v\u00e0 traffic ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap Advertiser m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch m\u00e0 v\u1eabn ki\u1ec3m so\u00e1t t\u1ed1t ROI.<\/p>\n\n\n\n M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate l\u00e0 \u00e1p d\u1ee5ng duy nh\u1ea5t m\u1ed9t Attribution Model cho t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 ngu\u1ed3n traffic. M\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau, m\u1ed7i lo\u1ea1i traffic l\u1ea1i \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady vi\u1ec7c d\u00f9ng chung m\u1ed9t Attribution Models Affiliate d\u1ec5 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sai hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n Doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng chi\u1ebfn d\u1ecbch, thay v\u00ec c\u1ed1 g\u1eafng chu\u1ea9n h\u00f3a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng affiliate b\u1eb1ng m\u1ed9t c\u00e1ch \u0111o l\u01b0\u1eddng duy nh\u1ea5t.<\/p>\n\n\n Nhi\u1ec1u Advertiser v\u1eabn quen \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 affiliate d\u1ef1a tr\u00ean ngu\u1ed3n ch\u1ed1t \u0111\u01a1n cu\u1ed1i, khi\u1ebfn c\u00e1c publisher t\u1ea1o n\u1ed9i dung, t\u1ea1o nhu c\u1ea7u s\u1edbm kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u v\u00e0 gi\u1ea3m \u0111\u1ed9ng l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o traffic ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n Khi \u1ee8ng d\u1ee5ng Attribution trong Affiliate, vi\u1ec7c b\u1ecf qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u v\u00e0 gi\u1eefa funnel s\u1ebd khi\u1ebfn doanh nghi\u1ec7p hi\u1ec3u sai h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua h\u00e0ng d\u00e0i.<\/p>\n\n\n M\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 kh\u00f4ng ph\u00e2n lo\u1ea1i traffic khi l\u1ef1a ch\u1ecdn Attribution Models Affiliate. Traffic coupon, cashback, review, KOL hay social \u0111\u1ec1u c\u00f3 vai tr\u00f2 kh\u00e1c nhau trong funnel, nh\u01b0ng l\u1ea1i b\u1ecb ghi nh\u1eadn theo c\u00f9ng m\u1ed9t c\u00e1ch.<\/p>\n\n\n\n Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a traffic s\u1ebd d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 hoa h\u1ed3ng thi\u1ebfu c\u00f4ng b\u1eb1ng, l\u00e0m m\u1ea5t c\u00e2n b\u1eb1ng h\u1ec7 sinh th\u00e1i affiliate v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng publisher.<\/p>\n\n\n\n Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng Attribution Models Affiliate nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cxem b\u00e1o c\u00e1o\u201d m\u00e0 kh\u00f4ng chuy\u1ec3n d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng. Attribution ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, t\u1ed1i \u01b0u ngu\u1ed3n traffic v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n N\u1ebfu \u1ee8ng d\u1ee5ng Attribution trong Affiliate m\u00e0 kh\u00f4ng g\u1eafn v\u1edbi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd b\u1ecf l\u1ee1 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Attribution l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo th\u1eddi gian.<\/p>\n\n\n\n Khi h\u1ec7 th\u1ed1ng Attribution kh\u00f4ng r\u00f5 r\u00e0ng, publisher kh\u00f3 hi\u1ec3u v\u00ec sao h\u1ecd \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m ni\u1ec1m tin v\u00e0 \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c publisher \u0111\u1ea7u t\u01b0 n\u1ed9i dung v\u00e0 traffic d\u00e0i h\u1ea1n.<\/p>\n\n\n\n M\u1ed9t Attribution Models Affiliate hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng, gi\u00fap publisher th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng doanh nghi\u1ec7p.<\/p>\n\n\n\n Vi\u1ec7c t\u1ef1 x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi c\u00f4ng ngh\u1ec7 theo d\u00f5i, d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. Nhi\u1ec1u Advertiser tri\u1ec3n khai Attribution nh\u01b0ng thi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, d\u1eabn \u0111\u1ebfn d\u1eef li\u1ec7u sai l\u1ec7ch v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua c\u00e1c Affiliate Network c\u00f3 s\u1eb5n h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c affiliate b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng theo d\u00f5i d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111a k\u00eanh v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng ph\u1ea3i Advertiser n\u00e0o c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 trong th\u1eddi gian ng\u1eafn, \u0111\u1eb7c bi\u1ec7t khi h\u1ec7 sinh th\u00e1i marketing ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e2n m\u1ea3nh.<\/p>\n\n\n\n Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng \u1ee8ng d\u1ee5ng Attribution trong Affiliate ho\u00e0n ch\u1ec9nh gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t \u00e1p d\u1ee5ng nhi\u1ec1u Attribution Models Affiliate theo t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng ngu\u1ed3n traffic v\u00e0 t\u1eebng m\u1ee5c ti\u00eau kinh doanh. Nh\u1edd \u0111\u00f3, Advertiser c\u00f3 th\u1ec3 ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u chi ph\u00ed hoa h\u1ed3ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh affiliate.<\/p>\n\n\n\n Nh\u1eefng network nh\u01b0 Rentracks kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng theo d\u00f5i minh b\u1ea1ch m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 Advertiser l\u1ef1a ch\u1ecdn, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u Attribution Models Affiliate ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c \u1ee8ng d\u1ee5ng Attribution trong Affiliate th\u00f4ng qua network chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n \u1ee8ng d\u1ee5ng Attribution trong Affiliate gi\u00fap Advertiser hi\u1ec3u \u0111\u00fang h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai Attribution Models Affiliate \u0111\u00f2i h\u1ecfi h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m ph\u00e2n t\u00edch chuy\u00ean s\u00e2u. H\u1ee3p t\u00e1c v\u1edbi Affiliate Network s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng Attribution ho\u00e0n ch\u1ec9nh nh\u01b0 Rentracks gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng linh ho\u1ea1t c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n XEM TH\u00caM: <\/strong>C\u00c1CH T\u00cdCH H\u1ee2P GOOGLE ANALYTICS (GA4) PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U WEBSITE – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Attribution Models Affiliate gi\u00fap doanh nghi\u1ec7p b\u00e1n h\u00e0ng \u0111a k\u00eanh ghi nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eebng k\u00eanh marketing. Khi affiliate, qu\u1ea3ng c\u00e1o… Read More »3 C\u00c1CH L\u1ef0A CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P CHO CHI\u1ebeN L\u01af\u1ee2C TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20,56,15],"tags":[],"class_list":["post-14235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-chia-se","category-kien-thuc-marketing","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":14270,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14235\/revisions\/14270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14256"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}3. Linear l\u00e0 Attribution Model \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n4. Time-decay \u01b0u ti\u00ean nh\u1eefng \u0111i\u1ec3m ch\u1ea1m g\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n5. Position-based: m\u00f4 h\u00ecnh ghi nh\u1eadn c\u1ea3 m\u1edf \u0111\u1ea7u v\u00e0 ch\u1ed1t \u0111\u01a1n<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n6. Attribution Models Affiliate Data-driven d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n<\/strong><\/h2>\n\n\n\n
C\u00c1CH CH\u1eccN ATTRIBUTION MODELS AFFILIATE PH\u00d9 H\u1ee2P<\/strong><\/h1>\n\n\n\n
1. X\u00e1c \u0111\u1ecbnh Attribution Models Affiliate d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n2. L\u1ef1a ch\u1ecdn Attribution Models Affiliate d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m traffic<\/strong><\/h2>\n\n\n\n
3. B\u1ed9 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Attribution Models Affiliate c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n
NH\u1eeeNG SAI L\u1ea6M KHI \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n
1. Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t Attribution Model cho m\u1ecdi chi\u1ebfn d\u1ecbch Affiliate<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n2. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Affiliate ch\u1ec9 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n3. Kh\u00f4ng ph\u00e2n bi\u1ec7t vai tr\u00f2 c\u1ee7a t\u1eebng lo\u1ea1i traffic trong Affiliate<\/strong><\/h2>\n\n\n\n
4. \u00c1p d\u1ee5ng Attribution nh\u01b0ng kh\u00f4ng d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h2>\n\n\n\n
5. Thi\u1ebfu minh b\u1ea1ch trong ph\u00e2n b\u1ed5 hoa h\u1ed3ng cho publisher<\/strong><\/h2>\n\n\n\n
6. T\u1ef1 tri\u1ec3n khai Attribution m\u00e0 thi\u1ebfu h\u1ea1 t\u1ea7ng v\u00e0 kinh nghi\u1ec7m<\/strong><\/h2>\n\n\n\n
V\u00cc SAO ADVERTISER N\u00caN H\u1ee2P T\u00c1C V\u1edaI NETWORK C\u00d3 \u1ee8NG D\u1ee4NG ATTRIBUTION TRONG AFFILIATE<\/strong><\/h1>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n