V\u1edbi 85,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp c\u1eadn m\u1eb7c \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn b\u1ed5 tr\u1ee3. Song song \u0111\u00f3, 79 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i cho th\u1ea5y social \u0111\u00e3 v\u01b0\u1ee3t xa truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1edf th\u00e0nh trung t\u00e2m h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
137 tri\u1ec7u k\u1ebft n\u1ed1i di \u0111\u1ed9ng c\u00f9ng th\u1eddi gian online trung b\u00ecnh 6,5 gi\u1edd m\u1ed7i ng\u00e0y bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i \u01b0u ti\u00ean mobile-first v\u00e0 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, kh\u1ea3 n\u0103ng gi\u1eef s\u1ef1 ch\u00fa \u00fd thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o \u0111\u1ed9 ph\u1ee7.<\/p>\n\n\n\n
Vi\u1ec7c 77% ng\u01b0\u1eddi d\u00f9ng Internet mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u1eb3ng \u0111\u1ecbnh digital marketing t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu. Khi h\u01a1n 25% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o d\u1ed3n v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i, social ads \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng, \u0111\u00f2i h\u1ecfi \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i b\u00e0i b\u1ea3n h\u01a1n.<\/p>\n\n\n\n
Cu\u1ed1i c\u00f9ng, vi\u1ec7c ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh tr\u00ean 30% th\u1eddi gian online cho m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f9ng nh\u00f3m 18\u201334 tu\u1ed5i chi\u1ebfm g\u1ea7n 40% ng\u01b0\u1eddi d\u00f9ng Internet, m\u1edf ra d\u01b0 \u0111\u1ecba l\u1edbn cho creator economy, affiliate marketing v\u00e0 social selling \u2013 n\u01a1i n\u1ed9i dung, c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1ef1 tin c\u1eady quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng.<\/p>\n\n\n
![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-97-1024x625.png\")
<\/figure><\/div>\n\n\nC\u00c1C S\u1ed0 LI\u1ec6U N\u1ed4I B\u1eacT V\u1ec0 TH\u1eca TR\u01af\u1edcNG DIGITAL MARKETING 2026 <\/strong><\/h1>\n\n\n\n1. 5,66 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1edf ra xu h\u01b0\u1edbng digital marketing \u201csi\u00eau \u0111a s\u1ed1\u201d<\/strong><\/h2>\n\n\n\nM\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n quy t\u1ee5 5,66 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng g\u1ea7n 70% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi. Quy m\u00f4 n\u00e0y cho th\u1ea5y m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u00f4i tr\u01b0\u1eddng m\u1eb7c \u0111\u1ecbnh c\u1ee7a \u0111\u1eddi s\u1ed1ng s\u1ed1, n\u01a1i con ng\u01b0\u1eddi giao ti\u1ebfp, ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh ti\u00eau d\u00f9ng m\u1ed7i ng\u00e0y. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c d\u1eef li\u1ec7u digital g\u1ea7n \u0111\u00e2y c\u0169ng ph\u1ea3n \u00e1nh r\u00f5 vai tr\u00f2 trung t\u00e2m c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i trong h\u00e0nh vi s\u1eed d\u1ee5ng Internet, t\u1eeb ti\u00eau th\u1ee5 n\u1ed9i dung \u0111\u1ebfn mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n
Khi m\u1ea1ng x\u00e3 h\u1ed9i b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u201csi\u00eau \u0111a s\u1ed1\u201d, digital marketing c\u0169ng d\u1ecbch chuy\u1ec3n vai tr\u00f2 t\u01b0\u01a1ng \u1ee9ng. Thay v\u00ec ch\u1ec9 h\u1ed7 tr\u1ee3 cho c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c, m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean su\u1ed1t, n\u01a1i th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n, nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m tin v\u00e0 t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng doanh thu m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n
\n![\"\u201csi\u00eau](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-105-1024x573.png\")
\u201csi\u00eau \u0111a s\u1ed1\u201d l\u00e0 xu h\u01b0\u1edbng digital marketing n\u0103m 2026<\/em><\/figcaption><\/figure><\/div>\n\n\n2. B\u00e1o c\u00e1o digital 2026: ng\u01b0\u1eddi d\u00f9ng online 2,5 gi\u1edd\/ng\u00e0y, khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh s\u1ef1 ch\u00fa \u00fd\u00a0<\/strong><\/h2>\n\n\n\nTh\u1eddi gian ng\u01b0\u1eddi d\u00f9ng online \u0111ang d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t. Trung b\u00ecnh, m\u1ed7i ng\u01b0\u1eddi d\u00e0nh h\u01a1n 2,5 gi\u1edd\/ng\u00e0y cho m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng video, trong \u0111\u00f3 l\u00fd do \u201cgi\u1ebft th\u1eddi gian\u201d \u0111\u1ee9ng top 2 l\u00fd do s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ec9 sau nhu c\u1ea7u gi\u1eef li\u00ean l\u1ea1c c\u00e1 nh\u00e2n (Ngu\u1ed3n: b\u00e1o c\u00e1o digital vietnam 2026). S\u1ef1 thay \u0111\u1ed5i n\u00e0y cho th\u1ea5y xu h\u01b0\u1edbng digital marketing \u0111\u00e3 chuy\u1ec3n sang giai \u0111o\u1ea1n t\u1eadp trung m\u1ea1nh v\u00e0o vi\u1ec7c chi\u1ebfm th\u1eddi gian v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
\u1ede g\u00f3c \u0111\u1ed9 n\u1ec1n t\u1ea3ng, youtube d\u1eabn \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, cao h\u01a1n g\u1ea7n 50% so v\u1edbi tiktok. Tuy nhi\u00ean, x\u00e9t v\u1ec1 m\u1ee9c \u0111\u1ed9 \u201cnghi\u1ec7n\u201d, tiktok v\u1eabn v\u01b0\u1ee3t tr\u1ed9i khi ng\u01b0\u1eddi d\u00f9ng android d\u00e0nh trung b\u00ecnh 1 gi\u1edd 37 ph\u00fat m\u1ed7i ng\u00e0y tr\u00ean \u1ee9ng d\u1ee5ng. D\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o \u0111\u00e3 cho th\u1ea5y m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing hi\u1ec7u qu\u1ea3 hi\u1ec7n nay \u0111\u1ec1u ph\u1ea3i t\u00ednh to\u00e1n song song gi\u1eefa \u0111\u1ed9 ph\u1ee7 v\u00e0 th\u1eddi gian t\u01b0\u01a1ng t\u00e1c, thay v\u00ec ch\u1ec9 ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n
\n![\"B\u00e1o](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-104-1024x572.png\")
B\u00e1o c\u00e1o digital 2026 cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3i c\u1ea1nh tranh s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi d\u00f9ng<\/em><\/figcaption><\/figure><\/div>\n\n\n3. 34,2% gen z kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nM\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 k\u00eanh h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh xu h\u01b0\u1edbng digital marketing \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh sang c\u00e1c n\u1ec1n t\u1ea3ng social. B\u00e1o c\u00e1o Digital 2026 ch\u1ec9 ra r\u1eb1ng h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t theo th\u1ebf h\u1ec7, trong \u0111\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i gi\u1eef vai tr\u00f2 th\u1ed1ng tr\u1ecb v\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n\n\n\n
V\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng internet t\u1eeb 16 \u0111\u1ebfn 34 tu\u1ed5i, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 ngu\u1ed3n kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ed9t. C\u1ee5 th\u1ec3, 34,2% ng\u01b0\u1eddi t\u1eeb 16 \u0111\u1ebfn 24 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi t\u1eeb 25 \u0111\u1ebfn 34 tu\u1ed5i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi. Ng\u01b0\u1ee3c l\u1ea1i, \u1edf nh\u00f3m tu\u1ed5i t\u1eeb 35 \u0111\u1ebfn 44, m\u1ea1ng x\u00e3 h\u1ed9i x\u1ebfp th\u1ee9 hai, sau c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng trong h\u00e0nh vi ti\u1ebfp nh\u1eadn th\u00f4ng tin.<\/p>\n\n\n\n
S\u1ef1 ph\u00e2n h\u00f3a n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t th\u1ef1c t\u1ebf quan tr\u1ecdng trong b\u00e1o c\u00e1o digital vietnam: ng\u01b0\u1eddi tr\u1ebb \u01b0u ti\u00ean n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i, tin v\u00e0o review, creator v\u00e0 qu\u1ea3ng c\u00e1o native, trong khi nh\u00f3m l\u1edbn tu\u1ed5i v\u1eabn gi\u1eef th\u00f3i quen ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng h\u01a1n. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-101-1024x574.png\")
<\/figure><\/div>\n\n\n4. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng AI m\u1ed7i th\u00e1ng bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i t\u00e1i c\u1ea5u tr\u00fac<\/strong><\/h2>\n\n\n\nVi\u1ec7c \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3, tr\u1edf th\u00e0nh m\u1ed9t bi\u1ebfn s\u1ed1 l\u1edbn trong b\u1ed1i c\u1ea3nh b\u00e1o c\u00e1o digital Vietnam v\u00e0 xu h\u01b0\u1edbng digital marketing to\u00e0n c\u1ea7u. B\u00e1o c\u00e1o Digital 2026 ghi nh\u1eadn h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi hi\u1ec7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ed9c l\u1eadp m\u1ed7i th\u00e1ng, cho th\u1ea5y AI \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m v\u00e0 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u1ed5 c\u1eadp \u0111\u1ea1i tr\u00e0.<\/p>\n\n\n\n
Quy m\u00f4 s\u1eed d\u1ee5ng AI \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 qua d\u1eef li\u1ec7u t\u1eeb OpenAI, khi ChatGPT \u0111\u1ea1t 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng tu\u1ea7n. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh t\u1ed1c \u0111\u1ed9 lan t\u1ecfa nhanh h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y AI \u0111ang tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m quen thu\u1ed9c trong h\u00e0nh vi tr\u1ef1c tuy\u1ebfn h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a AI t\u1ea1o sinh c\u0169ng \u0111ang l\u00e0m thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn th\u00f4ng tin. D\u1eef li\u1ec7u t\u1eeb GWI cho th\u1ea5y l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng \u0111ang gi\u1ea3m \u0111\u1ec1u theo th\u00e1ng, khi ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n d\u1ea7n sang \u0111\u1eb7t c\u00e2u h\u1ecfi, tra c\u1ee9u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng qua AI. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c digital marketing, t\u1eeb t\u1ed1i \u01b0u n\u1ed9i dung t\u00ecm ki\u1ebfm sang t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong m\u00f4i tr\u01b0\u1eddng AI.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-100-1024x575.png\")
<\/figure><\/div>\n\n\n5. <\/strong>1,16 ngh\u00ecn t\u1ef7 USD chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111ang d\u1ed3n tr\u1ecdng t\u00e2m v\u00e0o digital<\/strong><\/h2>\n\n\n\nChi ti\u00eau qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u \u0111ang \u0111\u01b0\u1ee3c t\u00e1i ph\u00e2n b\u1ed5 m\u1ea1nh, khi c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 chi\u1ebfm t\u1edbi 74,4% t\u1ed5ng ng\u00e2n s\u00e1ch v\u00e0o n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,16 ngh\u00ecn t\u1ef7 USD. T\u1ef7 tr\u1ecdng \u00e1p \u0111\u1ea3o n\u00e0y ph\u1ea3n \u00e1nh vi\u1ec7c digital marketing \u0111\u00e3 gi\u1eef vai tr\u00f2 trung t\u00e2m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng m\u1eb7c \u0111\u1ecbnh \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Trong xu h\u01b0\u1edbng \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i v\u01b0\u01a1n l\u00ean nh\u01b0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a digital marketing to\u00e0n c\u1ea7u. Ng\u00e2n s\u00e1ch d\u00e0nh cho social ads d\u1ef1 ki\u1ebfn \u0111\u1ea1t 277 t\u1ef7 USD trong n\u0103m 2025, t\u0103ng 13,6% so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y s\u1ef1 \u01b0u ti\u00ean r\u00f5 r\u1ec7t cho c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u theo hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
T\u1ea1i Vi\u1ec7t Nam, c\u00e1c d\u1eef li\u1ec7u digital c\u0169ng cho th\u1ea5y ng\u00e2n s\u00e1ch marketing \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e0y c\u00e0ng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 thay v\u00ec c\u1ea3m t\u00ednh. M\u1ea1ng x\u00e3 h\u1ed9i v\u00ec v\u1eady \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u1ea1 t\u1ea7ng chi\u1ebfn l\u01b0\u1ee3c, k\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u0103ng tr\u01b0\u1edfng trong to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i digital marketing.<\/p>\n\n\n\n
T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG DIGITAL VIETNAM 2026<\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o digital Vi\u1ec7t Nam ghi nh\u1eadn 85,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, th\u1ecb tr\u01b0\u1eddng s\u1ed1 \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 v\u00e0 chuy\u1ec3n tr\u1ecdng t\u00e2m sang t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh trung b\u00ecnh h\u01a1n 32 gi\u1edd m\u1ed7i tu\u1ea7n online, khi\u1ebfn Internet tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp c\u1eadn m\u1eb7c \u0111\u1ecbnh c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing.<\/p>\n\n\n\n
\u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng gi\u1eef vai tr\u00f2 trung t\u00e2m v\u1edbi g\u1ea7n 97% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, kh\u1eb3ng \u0111\u1ecbnh Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng mobile-first r\u00f5 r\u1ec7t. Smartphone g\u1ea7n nh\u01b0 ph\u1ed5 c\u1eadp tuy\u1ec7t \u0111\u1ed1i, trong khi smart TV v\u00e0 c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh kh\u00e1c t\u0103ng nhanh, m\u1edf ra h\u00e0nh vi s\u1eed d\u1ee5ng \u0111a thi\u1ebft b\u1ecb.<\/p>\n\n\n\n
Video tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn g\u1ea7n 94%. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u1ecbch chuy\u1ec3n m\u1ea1nh sang b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u01b0u ti\u00ean n\u1ed9i dung ng\u1eafn, tr\u1ef1c quan v\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n
B\u1ee9c tranh n\u00e0y cho th\u1ea5y digital marketing t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n xoay quanh vi\u1ec7c \u201cc\u00f3 m\u1eb7t hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n
C\u00c1C S\u1ed0 LI\u1ec6U N\u1ed4I B\u1eacT V\u1ec0 TH\u1eca TR\u01af\u1edcNG DIGITAL VI\u1ec6T NAM 2026 <\/strong><\/h1>\n\n\n\n1. <\/strong>96,9% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp internet qua di \u0111\u1ed9ng kh\u1eb3ng \u0111\u1ecbnh mobile l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn b\u1eaft bu\u1ed9c<\/strong><\/h2>\n\n\n\nVi\u1ec7t Nam g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a smartphone khi 97,9% ng\u01b0\u1eddi t\u1eeb 16+ s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. M\u00e1y t\u00ednh ch\u1ec9 \u0111\u1ea1t 49%, trong khi Smart TV t\u0103ng m\u1ea1nh l\u00ean 48,1%,Tuy nhi\u00ean, l\u01b0u l\u01b0\u1ee3ng web mobile suy gi\u1ea3m cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n sang \u1ee9ng d\u1ee5ng, khi\u1ebfn app d\u1ea7n thay th\u1ebf tr\u00ecnh duy\u1ec7t trong h\u00e0nh tr\u00ecnh s\u1ed1.<\/p>\n\n\n\n
Android v\u1eabn d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 60% th\u1ecb ph\u1ea7n, nh\u01b0ng iOS chi\u1ebfm g\u1ea7n 40%, ph\u1ea3n \u00e1nh s\u1ee9c mua cao v\u00e0 y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00e2n h\u00f3a theo h\u1ec7 \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-98-1024x583.png\")
<\/figure><\/div>\n\n\n2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/strong><\/h2>\n\n\n\nQuy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb giao d\u1ecbch (+13,8%) cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua (+8%), ph\u1ea3n \u00e1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua online th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 chi ti\u00eau cao h\u01a1n. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y h\u00e0nh vi mua s\u1eafm s\u1ed1 \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i ng\u1eafn h\u1ea1n.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-103-1024x575.png\")
<\/figure><\/div>\n\n\n3. Mobile & thanh to\u00e1n linh ho\u1ea1t l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo<\/strong><\/h2>\n\n\n\nH\u01a1n 56% GMV e-commerce \u0111\u1ebfn t\u1eeb smartphone, kh\u1eb3ng \u0111\u1ecbnh mobile-first l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 5,8% cho th\u1ea5y d\u01b0 \u0111\u1ecba l\u1edbn cho BNPL, tr\u1ea3 g\u00f3p s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng conversion rate, AOV v\u00e0 GMV trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 growth.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P C\u00c1C S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG T\u1eea B\u00c1O C\u00c1O DIGITAL VIETNAM 2026 <\/strong><\/h1>\n\n\n\n70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-99.png\")
<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n![\"\"](\"https:\/\/rentracks.com.vn\/wp-content\/uploads\/2026\/01\/image-102.png\")
<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
M\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n quy t\u1ee5 5,66 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng g\u1ea7n 70% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi. Quy m\u00f4 n\u00e0y cho th\u1ea5y m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u00f4i tr\u01b0\u1eddng m\u1eb7c \u0111\u1ecbnh c\u1ee7a \u0111\u1eddi s\u1ed1ng s\u1ed1, n\u01a1i con ng\u01b0\u1eddi giao ti\u1ebfp, ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh ti\u00eau d\u00f9ng m\u1ed7i ng\u00e0y. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c d\u1eef li\u1ec7u digital g\u1ea7n \u0111\u00e2y c\u0169ng ph\u1ea3n \u00e1nh r\u00f5 vai tr\u00f2 trung t\u00e2m c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i trong h\u00e0nh vi s\u1eed d\u1ee5ng Internet, t\u1eeb ti\u00eau th\u1ee5 n\u1ed9i dung \u0111\u1ebfn mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n
Khi m\u1ea1ng x\u00e3 h\u1ed9i b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u201csi\u00eau \u0111a s\u1ed1\u201d, digital marketing c\u0169ng d\u1ecbch chuy\u1ec3n vai tr\u00f2 t\u01b0\u01a1ng \u1ee9ng. Thay v\u00ec ch\u1ec9 h\u1ed7 tr\u1ee3 cho c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c, m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean su\u1ed1t, n\u01a1i th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n, nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m tin v\u00e0 t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng doanh thu m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n
2. B\u00e1o c\u00e1o digital 2026: ng\u01b0\u1eddi d\u00f9ng online 2,5 gi\u1edd\/ng\u00e0y, khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh s\u1ef1 ch\u00fa \u00fd\u00a0<\/strong><\/h2>\n\n\n\nTh\u1eddi gian ng\u01b0\u1eddi d\u00f9ng online \u0111ang d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t. Trung b\u00ecnh, m\u1ed7i ng\u01b0\u1eddi d\u00e0nh h\u01a1n 2,5 gi\u1edd\/ng\u00e0y cho m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng video, trong \u0111\u00f3 l\u00fd do \u201cgi\u1ebft th\u1eddi gian\u201d \u0111\u1ee9ng top 2 l\u00fd do s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ec9 sau nhu c\u1ea7u gi\u1eef li\u00ean l\u1ea1c c\u00e1 nh\u00e2n (Ngu\u1ed3n: b\u00e1o c\u00e1o digital vietnam 2026). S\u1ef1 thay \u0111\u1ed5i n\u00e0y cho th\u1ea5y xu h\u01b0\u1edbng digital marketing \u0111\u00e3 chuy\u1ec3n sang giai \u0111o\u1ea1n t\u1eadp trung m\u1ea1nh v\u00e0o vi\u1ec7c chi\u1ebfm th\u1eddi gian v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
\u1ede g\u00f3c \u0111\u1ed9 n\u1ec1n t\u1ea3ng, youtube d\u1eabn \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, cao h\u01a1n g\u1ea7n 50% so v\u1edbi tiktok. Tuy nhi\u00ean, x\u00e9t v\u1ec1 m\u1ee9c \u0111\u1ed9 \u201cnghi\u1ec7n\u201d, tiktok v\u1eabn v\u01b0\u1ee3t tr\u1ed9i khi ng\u01b0\u1eddi d\u00f9ng android d\u00e0nh trung b\u00ecnh 1 gi\u1edd 37 ph\u00fat m\u1ed7i ng\u00e0y tr\u00ean \u1ee9ng d\u1ee5ng. D\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o \u0111\u00e3 cho th\u1ea5y m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing hi\u1ec7u qu\u1ea3 hi\u1ec7n nay \u0111\u1ec1u ph\u1ea3i t\u00ednh to\u00e1n song song gi\u1eefa \u0111\u1ed9 ph\u1ee7 v\u00e0 th\u1eddi gian t\u01b0\u01a1ng t\u00e1c, thay v\u00ec ch\u1ec9 ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n
\nB\u00e1o c\u00e1o digital 2026 cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3i c\u1ea1nh tranh s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi d\u00f9ng<\/em><\/figcaption><\/figure><\/div>\n\n\n3. 34,2% gen z kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nM\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 k\u00eanh h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh xu h\u01b0\u1edbng digital marketing \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh sang c\u00e1c n\u1ec1n t\u1ea3ng social. B\u00e1o c\u00e1o Digital 2026 ch\u1ec9 ra r\u1eb1ng h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t theo th\u1ebf h\u1ec7, trong \u0111\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i gi\u1eef vai tr\u00f2 th\u1ed1ng tr\u1ecb v\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n\n\n\n
V\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng internet t\u1eeb 16 \u0111\u1ebfn 34 tu\u1ed5i, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 ngu\u1ed3n kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ed9t. C\u1ee5 th\u1ec3, 34,2% ng\u01b0\u1eddi t\u1eeb 16 \u0111\u1ebfn 24 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi t\u1eeb 25 \u0111\u1ebfn 34 tu\u1ed5i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi. Ng\u01b0\u1ee3c l\u1ea1i, \u1edf nh\u00f3m tu\u1ed5i t\u1eeb 35 \u0111\u1ebfn 44, m\u1ea1ng x\u00e3 h\u1ed9i x\u1ebfp th\u1ee9 hai, sau c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng trong h\u00e0nh vi ti\u1ebfp nh\u1eadn th\u00f4ng tin.<\/p>\n\n\n\n
S\u1ef1 ph\u00e2n h\u00f3a n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t th\u1ef1c t\u1ebf quan tr\u1ecdng trong b\u00e1o c\u00e1o digital vietnam: ng\u01b0\u1eddi tr\u1ebb \u01b0u ti\u00ean n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i, tin v\u00e0o review, creator v\u00e0 qu\u1ea3ng c\u00e1o native, trong khi nh\u00f3m l\u1edbn tu\u1ed5i v\u1eabn gi\u1eef th\u00f3i quen ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng h\u01a1n. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n4. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng AI m\u1ed7i th\u00e1ng bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i t\u00e1i c\u1ea5u tr\u00fac<\/strong><\/h2>\n\n\n\nVi\u1ec7c \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3, tr\u1edf th\u00e0nh m\u1ed9t bi\u1ebfn s\u1ed1 l\u1edbn trong b\u1ed1i c\u1ea3nh b\u00e1o c\u00e1o digital Vietnam v\u00e0 xu h\u01b0\u1edbng digital marketing to\u00e0n c\u1ea7u. B\u00e1o c\u00e1o Digital 2026 ghi nh\u1eadn h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi hi\u1ec7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ed9c l\u1eadp m\u1ed7i th\u00e1ng, cho th\u1ea5y AI \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m v\u00e0 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u1ed5 c\u1eadp \u0111\u1ea1i tr\u00e0.<\/p>\n\n\n\n
Quy m\u00f4 s\u1eed d\u1ee5ng AI \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 qua d\u1eef li\u1ec7u t\u1eeb OpenAI, khi ChatGPT \u0111\u1ea1t 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng tu\u1ea7n. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh t\u1ed1c \u0111\u1ed9 lan t\u1ecfa nhanh h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y AI \u0111ang tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m quen thu\u1ed9c trong h\u00e0nh vi tr\u1ef1c tuy\u1ebfn h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a AI t\u1ea1o sinh c\u0169ng \u0111ang l\u00e0m thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn th\u00f4ng tin. D\u1eef li\u1ec7u t\u1eeb GWI cho th\u1ea5y l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng \u0111ang gi\u1ea3m \u0111\u1ec1u theo th\u00e1ng, khi ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n d\u1ea7n sang \u0111\u1eb7t c\u00e2u h\u1ecfi, tra c\u1ee9u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng qua AI. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c digital marketing, t\u1eeb t\u1ed1i \u01b0u n\u1ed9i dung t\u00ecm ki\u1ebfm sang t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong m\u00f4i tr\u01b0\u1eddng AI.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n5. <\/strong>1,16 ngh\u00ecn t\u1ef7 USD chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111ang d\u1ed3n tr\u1ecdng t\u00e2m v\u00e0o digital<\/strong><\/h2>\n\n\n\nChi ti\u00eau qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u \u0111ang \u0111\u01b0\u1ee3c t\u00e1i ph\u00e2n b\u1ed5 m\u1ea1nh, khi c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 chi\u1ebfm t\u1edbi 74,4% t\u1ed5ng ng\u00e2n s\u00e1ch v\u00e0o n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,16 ngh\u00ecn t\u1ef7 USD. T\u1ef7 tr\u1ecdng \u00e1p \u0111\u1ea3o n\u00e0y ph\u1ea3n \u00e1nh vi\u1ec7c digital marketing \u0111\u00e3 gi\u1eef vai tr\u00f2 trung t\u00e2m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng m\u1eb7c \u0111\u1ecbnh \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Trong xu h\u01b0\u1edbng \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i v\u01b0\u01a1n l\u00ean nh\u01b0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a digital marketing to\u00e0n c\u1ea7u. Ng\u00e2n s\u00e1ch d\u00e0nh cho social ads d\u1ef1 ki\u1ebfn \u0111\u1ea1t 277 t\u1ef7 USD trong n\u0103m 2025, t\u0103ng 13,6% so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y s\u1ef1 \u01b0u ti\u00ean r\u00f5 r\u1ec7t cho c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u theo hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
T\u1ea1i Vi\u1ec7t Nam, c\u00e1c d\u1eef li\u1ec7u digital c\u0169ng cho th\u1ea5y ng\u00e2n s\u00e1ch marketing \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e0y c\u00e0ng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 thay v\u00ec c\u1ea3m t\u00ednh. M\u1ea1ng x\u00e3 h\u1ed9i v\u00ec v\u1eady \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u1ea1 t\u1ea7ng chi\u1ebfn l\u01b0\u1ee3c, k\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u0103ng tr\u01b0\u1edfng trong to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i digital marketing.<\/p>\n\n\n\n
T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG DIGITAL VIETNAM 2026<\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o digital Vi\u1ec7t Nam ghi nh\u1eadn 85,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, th\u1ecb tr\u01b0\u1eddng s\u1ed1 \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 v\u00e0 chuy\u1ec3n tr\u1ecdng t\u00e2m sang t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh trung b\u00ecnh h\u01a1n 32 gi\u1edd m\u1ed7i tu\u1ea7n online, khi\u1ebfn Internet tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp c\u1eadn m\u1eb7c \u0111\u1ecbnh c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing.<\/p>\n\n\n\n
\u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng gi\u1eef vai tr\u00f2 trung t\u00e2m v\u1edbi g\u1ea7n 97% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, kh\u1eb3ng \u0111\u1ecbnh Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng mobile-first r\u00f5 r\u1ec7t. Smartphone g\u1ea7n nh\u01b0 ph\u1ed5 c\u1eadp tuy\u1ec7t \u0111\u1ed1i, trong khi smart TV v\u00e0 c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh kh\u00e1c t\u0103ng nhanh, m\u1edf ra h\u00e0nh vi s\u1eed d\u1ee5ng \u0111a thi\u1ebft b\u1ecb.<\/p>\n\n\n\n
Video tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn g\u1ea7n 94%. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u1ecbch chuy\u1ec3n m\u1ea1nh sang b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u01b0u ti\u00ean n\u1ed9i dung ng\u1eafn, tr\u1ef1c quan v\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n
B\u1ee9c tranh n\u00e0y cho th\u1ea5y digital marketing t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n xoay quanh vi\u1ec7c \u201cc\u00f3 m\u1eb7t hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n
C\u00c1C S\u1ed0 LI\u1ec6U N\u1ed4I B\u1eacT V\u1ec0 TH\u1eca TR\u01af\u1edcNG DIGITAL VI\u1ec6T NAM 2026 <\/strong><\/h1>\n\n\n\n1. <\/strong>96,9% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp internet qua di \u0111\u1ed9ng kh\u1eb3ng \u0111\u1ecbnh mobile l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn b\u1eaft bu\u1ed9c<\/strong><\/h2>\n\n\n\nVi\u1ec7t Nam g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a smartphone khi 97,9% ng\u01b0\u1eddi t\u1eeb 16+ s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. M\u00e1y t\u00ednh ch\u1ec9 \u0111\u1ea1t 49%, trong khi Smart TV t\u0103ng m\u1ea1nh l\u00ean 48,1%,Tuy nhi\u00ean, l\u01b0u l\u01b0\u1ee3ng web mobile suy gi\u1ea3m cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n sang \u1ee9ng d\u1ee5ng, khi\u1ebfn app d\u1ea7n thay th\u1ebf tr\u00ecnh duy\u1ec7t trong h\u00e0nh tr\u00ecnh s\u1ed1.<\/p>\n\n\n\n
Android v\u1eabn d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 60% th\u1ecb ph\u1ea7n, nh\u01b0ng iOS chi\u1ebfm g\u1ea7n 40%, ph\u1ea3n \u00e1nh s\u1ee9c mua cao v\u00e0 y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00e2n h\u00f3a theo h\u1ec7 \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/strong><\/h2>\n\n\n\nQuy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb giao d\u1ecbch (+13,8%) cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua (+8%), ph\u1ea3n \u00e1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua online th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 chi ti\u00eau cao h\u01a1n. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y h\u00e0nh vi mua s\u1eafm s\u1ed1 \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i ng\u1eafn h\u1ea1n.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Mobile & thanh to\u00e1n linh ho\u1ea1t l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo<\/strong><\/h2>\n\n\n\nH\u01a1n 56% GMV e-commerce \u0111\u1ebfn t\u1eeb smartphone, kh\u1eb3ng \u0111\u1ecbnh mobile-first l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 5,8% cho th\u1ea5y d\u01b0 \u0111\u1ecba l\u1edbn cho BNPL, tr\u1ea3 g\u00f3p s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng conversion rate, AOV v\u00e0 GMV trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 growth.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P C\u00c1C S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG T\u1eea B\u00c1O C\u00c1O DIGITAL VIETNAM 2026 <\/strong><\/h1>\n\n\n\n70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
3. 34,2% gen z kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nM\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 k\u00eanh h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh xu h\u01b0\u1edbng digital marketing \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh sang c\u00e1c n\u1ec1n t\u1ea3ng social. B\u00e1o c\u00e1o Digital 2026 ch\u1ec9 ra r\u1eb1ng h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t theo th\u1ebf h\u1ec7, trong \u0111\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i gi\u1eef vai tr\u00f2 th\u1ed1ng tr\u1ecb v\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n\n\n\n
V\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng internet t\u1eeb 16 \u0111\u1ebfn 34 tu\u1ed5i, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 ngu\u1ed3n kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ed9t. C\u1ee5 th\u1ec3, 34,2% ng\u01b0\u1eddi t\u1eeb 16 \u0111\u1ebfn 24 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi t\u1eeb 25 \u0111\u1ebfn 34 tu\u1ed5i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi. Ng\u01b0\u1ee3c l\u1ea1i, \u1edf nh\u00f3m tu\u1ed5i t\u1eeb 35 \u0111\u1ebfn 44, m\u1ea1ng x\u00e3 h\u1ed9i x\u1ebfp th\u1ee9 hai, sau c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng trong h\u00e0nh vi ti\u1ebfp nh\u1eadn th\u00f4ng tin.<\/p>\n\n\n\n
S\u1ef1 ph\u00e2n h\u00f3a n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t th\u1ef1c t\u1ebf quan tr\u1ecdng trong b\u00e1o c\u00e1o digital vietnam: ng\u01b0\u1eddi tr\u1ebb \u01b0u ti\u00ean n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i, tin v\u00e0o review, creator v\u00e0 qu\u1ea3ng c\u00e1o native, trong khi nh\u00f3m l\u1edbn tu\u1ed5i v\u1eabn gi\u1eef th\u00f3i quen ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng h\u01a1n. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n4. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng AI m\u1ed7i th\u00e1ng bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i t\u00e1i c\u1ea5u tr\u00fac<\/strong><\/h2>\n\n\n\nVi\u1ec7c \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3, tr\u1edf th\u00e0nh m\u1ed9t bi\u1ebfn s\u1ed1 l\u1edbn trong b\u1ed1i c\u1ea3nh b\u00e1o c\u00e1o digital Vietnam v\u00e0 xu h\u01b0\u1edbng digital marketing to\u00e0n c\u1ea7u. B\u00e1o c\u00e1o Digital 2026 ghi nh\u1eadn h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi hi\u1ec7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ed9c l\u1eadp m\u1ed7i th\u00e1ng, cho th\u1ea5y AI \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m v\u00e0 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u1ed5 c\u1eadp \u0111\u1ea1i tr\u00e0.<\/p>\n\n\n\n
Quy m\u00f4 s\u1eed d\u1ee5ng AI \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 qua d\u1eef li\u1ec7u t\u1eeb OpenAI, khi ChatGPT \u0111\u1ea1t 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng tu\u1ea7n. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh t\u1ed1c \u0111\u1ed9 lan t\u1ecfa nhanh h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y AI \u0111ang tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m quen thu\u1ed9c trong h\u00e0nh vi tr\u1ef1c tuy\u1ebfn h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a AI t\u1ea1o sinh c\u0169ng \u0111ang l\u00e0m thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn th\u00f4ng tin. D\u1eef li\u1ec7u t\u1eeb GWI cho th\u1ea5y l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng \u0111ang gi\u1ea3m \u0111\u1ec1u theo th\u00e1ng, khi ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n d\u1ea7n sang \u0111\u1eb7t c\u00e2u h\u1ecfi, tra c\u1ee9u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng qua AI. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c digital marketing, t\u1eeb t\u1ed1i \u01b0u n\u1ed9i dung t\u00ecm ki\u1ebfm sang t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong m\u00f4i tr\u01b0\u1eddng AI.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n5. <\/strong>1,16 ngh\u00ecn t\u1ef7 USD chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111ang d\u1ed3n tr\u1ecdng t\u00e2m v\u00e0o digital<\/strong><\/h2>\n\n\n\nChi ti\u00eau qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u \u0111ang \u0111\u01b0\u1ee3c t\u00e1i ph\u00e2n b\u1ed5 m\u1ea1nh, khi c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 chi\u1ebfm t\u1edbi 74,4% t\u1ed5ng ng\u00e2n s\u00e1ch v\u00e0o n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,16 ngh\u00ecn t\u1ef7 USD. T\u1ef7 tr\u1ecdng \u00e1p \u0111\u1ea3o n\u00e0y ph\u1ea3n \u00e1nh vi\u1ec7c digital marketing \u0111\u00e3 gi\u1eef vai tr\u00f2 trung t\u00e2m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng m\u1eb7c \u0111\u1ecbnh \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Trong xu h\u01b0\u1edbng \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i v\u01b0\u01a1n l\u00ean nh\u01b0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a digital marketing to\u00e0n c\u1ea7u. Ng\u00e2n s\u00e1ch d\u00e0nh cho social ads d\u1ef1 ki\u1ebfn \u0111\u1ea1t 277 t\u1ef7 USD trong n\u0103m 2025, t\u0103ng 13,6% so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y s\u1ef1 \u01b0u ti\u00ean r\u00f5 r\u1ec7t cho c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u theo hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
T\u1ea1i Vi\u1ec7t Nam, c\u00e1c d\u1eef li\u1ec7u digital c\u0169ng cho th\u1ea5y ng\u00e2n s\u00e1ch marketing \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e0y c\u00e0ng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 thay v\u00ec c\u1ea3m t\u00ednh. M\u1ea1ng x\u00e3 h\u1ed9i v\u00ec v\u1eady \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u1ea1 t\u1ea7ng chi\u1ebfn l\u01b0\u1ee3c, k\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u0103ng tr\u01b0\u1edfng trong to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i digital marketing.<\/p>\n\n\n\n
T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG DIGITAL VIETNAM 2026<\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o digital Vi\u1ec7t Nam ghi nh\u1eadn 85,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, th\u1ecb tr\u01b0\u1eddng s\u1ed1 \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 v\u00e0 chuy\u1ec3n tr\u1ecdng t\u00e2m sang t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh trung b\u00ecnh h\u01a1n 32 gi\u1edd m\u1ed7i tu\u1ea7n online, khi\u1ebfn Internet tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp c\u1eadn m\u1eb7c \u0111\u1ecbnh c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing.<\/p>\n\n\n\n
\u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng gi\u1eef vai tr\u00f2 trung t\u00e2m v\u1edbi g\u1ea7n 97% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, kh\u1eb3ng \u0111\u1ecbnh Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng mobile-first r\u00f5 r\u1ec7t. Smartphone g\u1ea7n nh\u01b0 ph\u1ed5 c\u1eadp tuy\u1ec7t \u0111\u1ed1i, trong khi smart TV v\u00e0 c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh kh\u00e1c t\u0103ng nhanh, m\u1edf ra h\u00e0nh vi s\u1eed d\u1ee5ng \u0111a thi\u1ebft b\u1ecb.<\/p>\n\n\n\n
Video tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn g\u1ea7n 94%. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u1ecbch chuy\u1ec3n m\u1ea1nh sang b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u01b0u ti\u00ean n\u1ed9i dung ng\u1eafn, tr\u1ef1c quan v\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n
B\u1ee9c tranh n\u00e0y cho th\u1ea5y digital marketing t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n xoay quanh vi\u1ec7c \u201cc\u00f3 m\u1eb7t hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n
C\u00c1C S\u1ed0 LI\u1ec6U N\u1ed4I B\u1eacT V\u1ec0 TH\u1eca TR\u01af\u1edcNG DIGITAL VI\u1ec6T NAM 2026 <\/strong><\/h1>\n\n\n\n1. <\/strong>96,9% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp internet qua di \u0111\u1ed9ng kh\u1eb3ng \u0111\u1ecbnh mobile l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn b\u1eaft bu\u1ed9c<\/strong><\/h2>\n\n\n\nVi\u1ec7t Nam g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a smartphone khi 97,9% ng\u01b0\u1eddi t\u1eeb 16+ s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. M\u00e1y t\u00ednh ch\u1ec9 \u0111\u1ea1t 49%, trong khi Smart TV t\u0103ng m\u1ea1nh l\u00ean 48,1%,Tuy nhi\u00ean, l\u01b0u l\u01b0\u1ee3ng web mobile suy gi\u1ea3m cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n sang \u1ee9ng d\u1ee5ng, khi\u1ebfn app d\u1ea7n thay th\u1ebf tr\u00ecnh duy\u1ec7t trong h\u00e0nh tr\u00ecnh s\u1ed1.<\/p>\n\n\n\n
Android v\u1eabn d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 60% th\u1ecb ph\u1ea7n, nh\u01b0ng iOS chi\u1ebfm g\u1ea7n 40%, ph\u1ea3n \u00e1nh s\u1ee9c mua cao v\u00e0 y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00e2n h\u00f3a theo h\u1ec7 \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/strong><\/h2>\n\n\n\nQuy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb giao d\u1ecbch (+13,8%) cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua (+8%), ph\u1ea3n \u00e1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua online th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 chi ti\u00eau cao h\u01a1n. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y h\u00e0nh vi mua s\u1eafm s\u1ed1 \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i ng\u1eafn h\u1ea1n.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Mobile & thanh to\u00e1n linh ho\u1ea1t l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo<\/strong><\/h2>\n\n\n\nH\u01a1n 56% GMV e-commerce \u0111\u1ebfn t\u1eeb smartphone, kh\u1eb3ng \u0111\u1ecbnh mobile-first l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 5,8% cho th\u1ea5y d\u01b0 \u0111\u1ecba l\u1edbn cho BNPL, tr\u1ea3 g\u00f3p s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng conversion rate, AOV v\u00e0 GMV trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 growth.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P C\u00c1C S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG T\u1eea B\u00c1O C\u00c1O DIGITAL VIETNAM 2026 <\/strong><\/h1>\n\n\n\n70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\n4. H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng AI m\u1ed7i th\u00e1ng bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i t\u00e1i c\u1ea5u tr\u00fac<\/strong><\/h2>\n\n\n\nVi\u1ec7c \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3, tr\u1edf th\u00e0nh m\u1ed9t bi\u1ebfn s\u1ed1 l\u1edbn trong b\u1ed1i c\u1ea3nh b\u00e1o c\u00e1o digital Vietnam v\u00e0 xu h\u01b0\u1edbng digital marketing to\u00e0n c\u1ea7u. B\u00e1o c\u00e1o Digital 2026 ghi nh\u1eadn h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi hi\u1ec7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ed9c l\u1eadp m\u1ed7i th\u00e1ng, cho th\u1ea5y AI \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m v\u00e0 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u1ed5 c\u1eadp \u0111\u1ea1i tr\u00e0.<\/p>\n\n\n\n
Quy m\u00f4 s\u1eed d\u1ee5ng AI \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 qua d\u1eef li\u1ec7u t\u1eeb OpenAI, khi ChatGPT \u0111\u1ea1t 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng tu\u1ea7n. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh t\u1ed1c \u0111\u1ed9 lan t\u1ecfa nhanh h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y AI \u0111ang tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m quen thu\u1ed9c trong h\u00e0nh vi tr\u1ef1c tuy\u1ebfn h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a AI t\u1ea1o sinh c\u0169ng \u0111ang l\u00e0m thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn th\u00f4ng tin. D\u1eef li\u1ec7u t\u1eeb GWI cho th\u1ea5y l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng \u0111ang gi\u1ea3m \u0111\u1ec1u theo th\u00e1ng, khi ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n d\u1ea7n sang \u0111\u1eb7t c\u00e2u h\u1ecfi, tra c\u1ee9u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng qua AI. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c digital marketing, t\u1eeb t\u1ed1i \u01b0u n\u1ed9i dung t\u00ecm ki\u1ebfm sang t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong m\u00f4i tr\u01b0\u1eddng AI.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n5. <\/strong>1,16 ngh\u00ecn t\u1ef7 USD chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111ang d\u1ed3n tr\u1ecdng t\u00e2m v\u00e0o digital<\/strong><\/h2>\n\n\n\nChi ti\u00eau qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u \u0111ang \u0111\u01b0\u1ee3c t\u00e1i ph\u00e2n b\u1ed5 m\u1ea1nh, khi c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 chi\u1ebfm t\u1edbi 74,4% t\u1ed5ng ng\u00e2n s\u00e1ch v\u00e0o n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,16 ngh\u00ecn t\u1ef7 USD. T\u1ef7 tr\u1ecdng \u00e1p \u0111\u1ea3o n\u00e0y ph\u1ea3n \u00e1nh vi\u1ec7c digital marketing \u0111\u00e3 gi\u1eef vai tr\u00f2 trung t\u00e2m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng m\u1eb7c \u0111\u1ecbnh \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Trong xu h\u01b0\u1edbng \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i v\u01b0\u01a1n l\u00ean nh\u01b0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a digital marketing to\u00e0n c\u1ea7u. Ng\u00e2n s\u00e1ch d\u00e0nh cho social ads d\u1ef1 ki\u1ebfn \u0111\u1ea1t 277 t\u1ef7 USD trong n\u0103m 2025, t\u0103ng 13,6% so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y s\u1ef1 \u01b0u ti\u00ean r\u00f5 r\u1ec7t cho c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u theo hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
T\u1ea1i Vi\u1ec7t Nam, c\u00e1c d\u1eef li\u1ec7u digital c\u0169ng cho th\u1ea5y ng\u00e2n s\u00e1ch marketing \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e0y c\u00e0ng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 thay v\u00ec c\u1ea3m t\u00ednh. M\u1ea1ng x\u00e3 h\u1ed9i v\u00ec v\u1eady \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u1ea1 t\u1ea7ng chi\u1ebfn l\u01b0\u1ee3c, k\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u0103ng tr\u01b0\u1edfng trong to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i digital marketing.<\/p>\n\n\n\n
T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG DIGITAL VIETNAM 2026<\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o digital Vi\u1ec7t Nam ghi nh\u1eadn 85,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, th\u1ecb tr\u01b0\u1eddng s\u1ed1 \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 v\u00e0 chuy\u1ec3n tr\u1ecdng t\u00e2m sang t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh trung b\u00ecnh h\u01a1n 32 gi\u1edd m\u1ed7i tu\u1ea7n online, khi\u1ebfn Internet tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp c\u1eadn m\u1eb7c \u0111\u1ecbnh c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing.<\/p>\n\n\n\n
\u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng gi\u1eef vai tr\u00f2 trung t\u00e2m v\u1edbi g\u1ea7n 97% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, kh\u1eb3ng \u0111\u1ecbnh Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng mobile-first r\u00f5 r\u1ec7t. Smartphone g\u1ea7n nh\u01b0 ph\u1ed5 c\u1eadp tuy\u1ec7t \u0111\u1ed1i, trong khi smart TV v\u00e0 c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh kh\u00e1c t\u0103ng nhanh, m\u1edf ra h\u00e0nh vi s\u1eed d\u1ee5ng \u0111a thi\u1ebft b\u1ecb.<\/p>\n\n\n\n
Video tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn g\u1ea7n 94%. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u1ecbch chuy\u1ec3n m\u1ea1nh sang b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u01b0u ti\u00ean n\u1ed9i dung ng\u1eafn, tr\u1ef1c quan v\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n
B\u1ee9c tranh n\u00e0y cho th\u1ea5y digital marketing t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n xoay quanh vi\u1ec7c \u201cc\u00f3 m\u1eb7t hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n
C\u00c1C S\u1ed0 LI\u1ec6U N\u1ed4I B\u1eacT V\u1ec0 TH\u1eca TR\u01af\u1edcNG DIGITAL VI\u1ec6T NAM 2026 <\/strong><\/h1>\n\n\n\n1. <\/strong>96,9% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp internet qua di \u0111\u1ed9ng kh\u1eb3ng \u0111\u1ecbnh mobile l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn b\u1eaft bu\u1ed9c<\/strong><\/h2>\n\n\n\nVi\u1ec7t Nam g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a smartphone khi 97,9% ng\u01b0\u1eddi t\u1eeb 16+ s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. M\u00e1y t\u00ednh ch\u1ec9 \u0111\u1ea1t 49%, trong khi Smart TV t\u0103ng m\u1ea1nh l\u00ean 48,1%,Tuy nhi\u00ean, l\u01b0u l\u01b0\u1ee3ng web mobile suy gi\u1ea3m cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n sang \u1ee9ng d\u1ee5ng, khi\u1ebfn app d\u1ea7n thay th\u1ebf tr\u00ecnh duy\u1ec7t trong h\u00e0nh tr\u00ecnh s\u1ed1.<\/p>\n\n\n\n
Android v\u1eabn d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 60% th\u1ecb ph\u1ea7n, nh\u01b0ng iOS chi\u1ebfm g\u1ea7n 40%, ph\u1ea3n \u00e1nh s\u1ee9c mua cao v\u00e0 y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00e2n h\u00f3a theo h\u1ec7 \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/strong><\/h2>\n\n\n\nQuy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb giao d\u1ecbch (+13,8%) cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua (+8%), ph\u1ea3n \u00e1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua online th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 chi ti\u00eau cao h\u01a1n. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y h\u00e0nh vi mua s\u1eafm s\u1ed1 \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i ng\u1eafn h\u1ea1n.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Mobile & thanh to\u00e1n linh ho\u1ea1t l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo<\/strong><\/h2>\n\n\n\nH\u01a1n 56% GMV e-commerce \u0111\u1ebfn t\u1eeb smartphone, kh\u1eb3ng \u0111\u1ecbnh mobile-first l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 5,8% cho th\u1ea5y d\u01b0 \u0111\u1ecba l\u1edbn cho BNPL, tr\u1ea3 g\u00f3p s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng conversion rate, AOV v\u00e0 GMV trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 growth.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P C\u00c1C S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG T\u1eea B\u00c1O C\u00c1O DIGITAL VIETNAM 2026 <\/strong><\/h1>\n\n\n\n70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\n5. <\/strong>1,16 ngh\u00ecn t\u1ef7 USD chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111ang d\u1ed3n tr\u1ecdng t\u00e2m v\u00e0o digital<\/strong><\/h2>\n\n\n\nChi ti\u00eau qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u \u0111ang \u0111\u01b0\u1ee3c t\u00e1i ph\u00e2n b\u1ed5 m\u1ea1nh, khi c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 chi\u1ebfm t\u1edbi 74,4% t\u1ed5ng ng\u00e2n s\u00e1ch v\u00e0o n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,16 ngh\u00ecn t\u1ef7 USD. T\u1ef7 tr\u1ecdng \u00e1p \u0111\u1ea3o n\u00e0y ph\u1ea3n \u00e1nh vi\u1ec7c digital marketing \u0111\u00e3 gi\u1eef vai tr\u00f2 trung t\u00e2m trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng m\u1eb7c \u0111\u1ecbnh \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
Trong xu h\u01b0\u1edbng \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i v\u01b0\u01a1n l\u00ean nh\u01b0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a digital marketing to\u00e0n c\u1ea7u. Ng\u00e2n s\u00e1ch d\u00e0nh cho social ads d\u1ef1 ki\u1ebfn \u0111\u1ea1t 277 t\u1ef7 USD trong n\u0103m 2025, t\u0103ng 13,6% so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y s\u1ef1 \u01b0u ti\u00ean r\u00f5 r\u1ec7t cho c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u theo hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
T\u1ea1i Vi\u1ec7t Nam, c\u00e1c d\u1eef li\u1ec7u digital c\u0169ng cho th\u1ea5y ng\u00e2n s\u00e1ch marketing \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e0y c\u00e0ng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 thay v\u00ec c\u1ea3m t\u00ednh. M\u1ea1ng x\u00e3 h\u1ed9i v\u00ec v\u1eady \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u1ea1 t\u1ea7ng chi\u1ebfn l\u01b0\u1ee3c, k\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u0103ng tr\u01b0\u1edfng trong to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i digital marketing.<\/p>\n\n\n\n
T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG DIGITAL VIETNAM 2026<\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o digital Vi\u1ec7t Nam ghi nh\u1eadn 85,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, th\u1ecb tr\u01b0\u1eddng s\u1ed1 \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 v\u00e0 chuy\u1ec3n tr\u1ecdng t\u00e2m sang t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh trung b\u00ecnh h\u01a1n 32 gi\u1edd m\u1ed7i tu\u1ea7n online, khi\u1ebfn Internet tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp c\u1eadn m\u1eb7c \u0111\u1ecbnh c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing.<\/p>\n\n\n\n
\u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng gi\u1eef vai tr\u00f2 trung t\u00e2m v\u1edbi g\u1ea7n 97% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, kh\u1eb3ng \u0111\u1ecbnh Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng mobile-first r\u00f5 r\u1ec7t. Smartphone g\u1ea7n nh\u01b0 ph\u1ed5 c\u1eadp tuy\u1ec7t \u0111\u1ed1i, trong khi smart TV v\u00e0 c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh kh\u00e1c t\u0103ng nhanh, m\u1edf ra h\u00e0nh vi s\u1eed d\u1ee5ng \u0111a thi\u1ebft b\u1ecb.<\/p>\n\n\n\n
Video tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn g\u1ea7n 94%. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u1ecbch chuy\u1ec3n m\u1ea1nh sang b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u01b0u ti\u00ean n\u1ed9i dung ng\u1eafn, tr\u1ef1c quan v\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n
B\u1ee9c tranh n\u00e0y cho th\u1ea5y digital marketing t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n xoay quanh vi\u1ec7c \u201cc\u00f3 m\u1eb7t hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n
C\u00c1C S\u1ed0 LI\u1ec6U N\u1ed4I B\u1eacT V\u1ec0 TH\u1eca TR\u01af\u1edcNG DIGITAL VI\u1ec6T NAM 2026 <\/strong><\/h1>\n\n\n\n1. <\/strong>96,9% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp internet qua di \u0111\u1ed9ng kh\u1eb3ng \u0111\u1ecbnh mobile l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn b\u1eaft bu\u1ed9c<\/strong><\/h2>\n\n\n\nVi\u1ec7t Nam g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a smartphone khi 97,9% ng\u01b0\u1eddi t\u1eeb 16+ s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. M\u00e1y t\u00ednh ch\u1ec9 \u0111\u1ea1t 49%, trong khi Smart TV t\u0103ng m\u1ea1nh l\u00ean 48,1%,Tuy nhi\u00ean, l\u01b0u l\u01b0\u1ee3ng web mobile suy gi\u1ea3m cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n sang \u1ee9ng d\u1ee5ng, khi\u1ebfn app d\u1ea7n thay th\u1ebf tr\u00ecnh duy\u1ec7t trong h\u00e0nh tr\u00ecnh s\u1ed1.<\/p>\n\n\n\n
Android v\u1eabn d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 60% th\u1ecb ph\u1ea7n, nh\u01b0ng iOS chi\u1ebfm g\u1ea7n 40%, ph\u1ea3n \u00e1nh s\u1ee9c mua cao v\u00e0 y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00e2n h\u00f3a theo h\u1ec7 \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/strong><\/h2>\n\n\n\nQuy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb giao d\u1ecbch (+13,8%) cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua (+8%), ph\u1ea3n \u00e1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua online th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 chi ti\u00eau cao h\u01a1n. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y h\u00e0nh vi mua s\u1eafm s\u1ed1 \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i ng\u1eafn h\u1ea1n.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Mobile & thanh to\u00e1n linh ho\u1ea1t l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo<\/strong><\/h2>\n\n\n\nH\u01a1n 56% GMV e-commerce \u0111\u1ebfn t\u1eeb smartphone, kh\u1eb3ng \u0111\u1ecbnh mobile-first l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 5,8% cho th\u1ea5y d\u01b0 \u0111\u1ecba l\u1edbn cho BNPL, tr\u1ea3 g\u00f3p s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng conversion rate, AOV v\u00e0 GMV trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 growth.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P C\u00c1C S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG T\u1eea B\u00c1O C\u00c1O DIGITAL VIETNAM 2026 <\/strong><\/h1>\n\n\n\n70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
B\u00e1o c\u00e1o digital Vi\u1ec7t Nam ghi nh\u1eadn 85,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, th\u1ecb tr\u01b0\u1eddng s\u1ed1 \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 v\u00e0 chuy\u1ec3n tr\u1ecdng t\u00e2m sang t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh trung b\u00ecnh h\u01a1n 32 gi\u1edd m\u1ed7i tu\u1ea7n online, khi\u1ebfn Internet tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp c\u1eadn m\u1eb7c \u0111\u1ecbnh c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing.<\/p>\n\n\n\n
\u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng gi\u1eef vai tr\u00f2 trung t\u00e2m v\u1edbi g\u1ea7n 97% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, kh\u1eb3ng \u0111\u1ecbnh Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng mobile-first r\u00f5 r\u1ec7t. Smartphone g\u1ea7n nh\u01b0 ph\u1ed5 c\u1eadp tuy\u1ec7t \u0111\u1ed1i, trong khi smart TV v\u00e0 c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh kh\u00e1c t\u0103ng nhanh, m\u1edf ra h\u00e0nh vi s\u1eed d\u1ee5ng \u0111a thi\u1ebft b\u1ecb.<\/p>\n\n\n\n
Video tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn g\u1ea7n 94%. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u1ecbch chuy\u1ec3n m\u1ea1nh sang b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn, bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u01b0u ti\u00ean n\u1ed9i dung ng\u1eafn, tr\u1ef1c quan v\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n
B\u1ee9c tranh n\u00e0y cho th\u1ea5y digital marketing t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n xoay quanh vi\u1ec7c \u201cc\u00f3 m\u1eb7t hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n
C\u00c1C S\u1ed0 LI\u1ec6U N\u1ed4I B\u1eacT V\u1ec0 TH\u1eca TR\u01af\u1edcNG DIGITAL VI\u1ec6T NAM 2026 <\/strong><\/h1>\n\n\n\n1. <\/strong>96,9% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp internet qua di \u0111\u1ed9ng kh\u1eb3ng \u0111\u1ecbnh mobile l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn b\u1eaft bu\u1ed9c<\/strong><\/h2>\n\n\n\nVi\u1ec7t Nam g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a smartphone khi 97,9% ng\u01b0\u1eddi t\u1eeb 16+ s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. M\u00e1y t\u00ednh ch\u1ec9 \u0111\u1ea1t 49%, trong khi Smart TV t\u0103ng m\u1ea1nh l\u00ean 48,1%,Tuy nhi\u00ean, l\u01b0u l\u01b0\u1ee3ng web mobile suy gi\u1ea3m cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n sang \u1ee9ng d\u1ee5ng, khi\u1ebfn app d\u1ea7n thay th\u1ebf tr\u00ecnh duy\u1ec7t trong h\u00e0nh tr\u00ecnh s\u1ed1.<\/p>\n\n\n\n
Android v\u1eabn d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 60% th\u1ecb ph\u1ea7n, nh\u01b0ng iOS chi\u1ebfm g\u1ea7n 40%, ph\u1ea3n \u00e1nh s\u1ee9c mua cao v\u00e0 y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00e2n h\u00f3a theo h\u1ec7 \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/strong><\/h2>\n\n\n\nQuy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb giao d\u1ecbch (+13,8%) cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua (+8%), ph\u1ea3n \u00e1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua online th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 chi ti\u00eau cao h\u01a1n. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y h\u00e0nh vi mua s\u1eafm s\u1ed1 \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i ng\u1eafn h\u1ea1n.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Mobile & thanh to\u00e1n linh ho\u1ea1t l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo<\/strong><\/h2>\n\n\n\nH\u01a1n 56% GMV e-commerce \u0111\u1ebfn t\u1eeb smartphone, kh\u1eb3ng \u0111\u1ecbnh mobile-first l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 5,8% cho th\u1ea5y d\u01b0 \u0111\u1ecba l\u1edbn cho BNPL, tr\u1ea3 g\u00f3p s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng conversion rate, AOV v\u00e0 GMV trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 growth.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P C\u00c1C S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG T\u1eea B\u00c1O C\u00c1O DIGITAL VIETNAM 2026 <\/strong><\/h1>\n\n\n\n70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Vi\u1ec7t Nam g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a smartphone khi 97,9% ng\u01b0\u1eddi t\u1eeb 16+ s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. M\u00e1y t\u00ednh ch\u1ec9 \u0111\u1ea1t 49%, trong khi Smart TV t\u0103ng m\u1ea1nh l\u00ean 48,1%,Tuy nhi\u00ean, l\u01b0u l\u01b0\u1ee3ng web mobile suy gi\u1ea3m cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n sang \u1ee9ng d\u1ee5ng, khi\u1ebfn app d\u1ea7n thay th\u1ebf tr\u00ecnh duy\u1ec7t trong h\u00e0nh tr\u00ecnh s\u1ed1.<\/p>\n\n\n\n
Android v\u1eabn d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 60% th\u1ecb ph\u1ea7n, nh\u01b0ng iOS chi\u1ebfm g\u1ea7n 40%, ph\u1ea3n \u00e1nh s\u1ee9c mua cao v\u00e0 y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00e2n h\u00f3a theo h\u1ec7 \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n
<\/figure><\/div>\n\n\n2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u<\/strong><\/h2>\n\n\n\nQuy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb giao d\u1ecbch (+13,8%) cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua (+8%), ph\u1ea3n \u00e1nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua online th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 chi ti\u00eau cao h\u01a1n. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y h\u00e0nh vi mua s\u1eafm s\u1ed1 \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i ng\u1eafn h\u1ea1n.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Mobile & thanh to\u00e1n linh ho\u1ea1t l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo<\/strong><\/h2>\n\n\n\nH\u01a1n 56% GMV e-commerce \u0111\u1ebfn t\u1eeb smartphone, kh\u1eb3ng \u0111\u1ecbnh mobile-first l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 5,8% cho th\u1ea5y d\u01b0 \u0111\u1ecba l\u1edbn cho BNPL, tr\u1ea3 g\u00f3p s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng conversion rate, AOV v\u00e0 GMV trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 growth.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P C\u00c1C S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG T\u1eea B\u00c1O C\u00c1O DIGITAL VIETNAM 2026 <\/strong><\/h1>\n\n\n\n70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\n3. Mobile & thanh to\u00e1n linh ho\u1ea1t l\u00e0 \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo<\/strong><\/h2>\n\n\n\nH\u01a1n 56% GMV e-commerce \u0111\u1ebfn t\u1eeb smartphone, kh\u1eb3ng \u0111\u1ecbnh mobile-first l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 5,8% cho th\u1ea5y d\u01b0 \u0111\u1ecba l\u1edbn cho BNPL, tr\u1ea3 g\u00f3p s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng conversion rate, AOV v\u00e0 GMV trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 growth.<\/p>\n\n\n\n
T\u1ed4NG H\u1ee2P C\u00c1C S\u1ed0 LI\u1ec6U QUAN TR\u1eccNG T\u1eea B\u00c1O C\u00c1O DIGITAL VIETNAM 2026 <\/strong><\/h1>\n\n\n\n70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
70% d\u00e2n s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh s\u1ed1, cho th\u1ea5y thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch ph\u1ed5 bi\u1ebfn trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n
Th\u1ecb tr\u01b0\u1eddng e-commerce B2C \u0111\u1ea1t 13,8 t\u1ef7 USD, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n
H\u01a1n 56% gi\u00e1 tr\u1ecb giao d\u1ecbch online \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng, kh\u1eb3ng \u0111\u1ecbnh mobile \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m trung t\u00e2m trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm s\u1ed1.<\/p>\n\n\n\n
T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao h\u01a1n t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi mua ph\u1ea3n \u00e1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, t\u1eadp trung v\u00e0o t\u1ea7n su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thay v\u00ec m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ch\u1ec9 \u0111\u1ea1t 5,8% cho th\u1ea5y thanh to\u00e1n s\u1ed1 v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00f4ng qua BNPL, tr\u1ea3 g\u00f3p v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n
CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING D\u1ef0A TR\u00caN D\u1eee LI\u1ec6U B\u00c1O C\u00c1O <\/strong><\/h1>\n\n\n\n1. \u01afu ti\u00ean mobile-first d\u1ef1a tr\u00ean h\u00e0nh vi truy c\u1eadp Internet<\/strong><\/h2>\n\n\n\n\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u1ede Vi\u1ec7t Nam, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 54,1%. H\u00e0nh vi n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng mobile-first, bu\u1ed9c m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u01b0u ti\u00ean mobile t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m checkout, thanh to\u00e1n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecb r\u01a1i r\u1ee5ng ngay t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n
<\/figure><\/div>\n\n\n2. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb<\/strong><\/h2>\n\n\n\nVi\u1ec7c s\u1edf h\u1eefu thi\u1ebft b\u1ecb t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y xu h\u01b0\u1edbng \u0111a thi\u1ebft b\u1ecb r\u00f5 r\u1ec7t: 97,9% s\u1edf h\u1eefu smartphone, 49% s\u1edf h\u1eefu m\u00e1y t\u00ednh, 48,1% c\u00f3 Smart TV, 30,3% d\u00f9ng tablet v\u00e0 h\u01a1n 32% s\u1edf h\u1eefu thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh. V\u1edbi b\u1ee9c tranh thi\u1ebft b\u1ecb \u0111a d\u1ea1ng n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m xuy\u00ean n\u1ec1n t\u1ea3ng, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb mobile t\u1edbi TV, t\u1eeb app t\u1edbi wearable.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\n3. T\u1ed1i \u01b0u n\u1ed9i dung video v\u00e0 social d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5<\/strong><\/h2>\n\n\n\nH\u00e0nh vi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y 96,2% ng\u01b0\u1eddi d\u00f9ng xem video tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 93,9% xem video ng\u1eafn m\u1ed7i tu\u1ea7n. M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u01b0\u1ee3c 94,9% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn v\u00e0 social content, tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho digital marketing. N\u1ed9i dung d\u1ea1ng text \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, marketer c\u1ea7n t\u1ed1i \u01b0u video theo t\u1eebng n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
4. \u0110\u00f3n \u0111\u1ea7u h\u00e0nh vi mua s\u1eafm online d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea e-commerce<\/strong><\/h2>\n\n\n\nTheo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\nD\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\nB\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n
Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n
\u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n\u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\nXEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Theo d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, 24,3 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 mua s\u1eafm online<\/strong>, chi ti\u00eau trung b\u00ecnh 568 USD\/n\u0103m\/ng\u01b0\u1eddi<\/strong>, v\u1edbi t\u1ed5ng chi ti\u00eau \u0111\u1ea1t 13,8 t\u1ef7 USD<\/strong> v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb 13,8%<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ea7n khai th\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft, x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ch\u1ec9 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n D\u1eef li\u1ec7u cho th\u1ea5y 34,2% ng\u01b0\u1eddi 16\u201324 tu\u1ed5i v\u00e0 32,1% ng\u01b0\u1eddi 25\u201334 tu\u1ed5i kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i, trong khi nh\u00f3m 35\u201344 tu\u1ed5i v\u1eabn \u01b0u ti\u00ean search. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 marketer \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c digital marketing theo t\u1eebng ph\u00e2n kh\u00fac th\u1ebf h\u1ec7, t\u1ed1i \u01b0u n\u1ed9i dung, k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chung.<\/p>\n\n\n\n B\u00e1o c\u00e1o Digital 2026 cho th\u1ea5y digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p, khi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec1u d\u1ecbch chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u1ec1 \u0111\u1ed9 ph\u1ee7 nh\u01b0ng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1ec1 gi\u00e1 tr\u1ecb, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 m\u1ee9c chi ti\u00eau tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n Mobile, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bu\u1ed9c chi\u1ebfn l\u01b0\u1ee3c digital marketing ph\u1ea3i chuy\u1ec3n t\u1eeb \u201cc\u00f3 m\u1eb7t\u201d sang \u201ct\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\u201d. Doanh nghi\u1ec7p n\u00e0o hi\u1ec3u d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ebd n\u1eafm l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n \u0110\u1ecdc b\u00e1o c\u00e1o digital 2026 to\u00e0n c\u1ea7u t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n \u0110\u1ecdc n\u1ed9i dung b\u00e1o c\u00e1o digital 2026 Vi\u1ec7t Nam \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n XEM TH\u00caM: <\/strong>10 TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT T\u1ed4NG QUAN V\u1ec0 TH\u1eca TR\u01af\u1edcNG AFFILIATE N\u0102M 2025 – Rentracks Vietnam<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" B\u00e1o c\u00e1o digital 2026 \u0111\u00e3 cho th\u1ea5y Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a s\u00e2u r\u1ed9ng, n\u01a1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, h\u00e0nh tr\u00ecnh… Read More »B\u00c1O C\u00c1O DIGITAL 2026: TO\u00c0N C\u1ea2NH XU H\u01af\u1edaNG DIGITAL MARKETING V\u00c0 CHI\u1ebeN L\u01af\u1ee2C CHO N\u0102M 2026\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":14191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=14171"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/14171\/revisions\/14190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=14171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=14171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n
K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n