{"id":13693,"date":"2025-12-03T18:04:35","date_gmt":"2025-12-03T11:04:35","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=13693"},"modified":"2025-12-03T18:04:36","modified_gmt":"2025-12-03T11:04:36","slug":"xu-huong-lam-affiliate-kiem-tien-online-cho-gen-z","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/xu-huong-lam-affiliate-kiem-tien-online-cho-gen-z\/","title":{"rendered":"5 XU H\u01af\u1edaNG L\u00c0M TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT KI\u1ebeM TI\u1ec0N ONLINE CHO GEN Z T\u1ea0I VI\u1ec6T NAM"},"content":{"rendered":"\n

T\u1ea1i sao c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb li\u00ean k\u1ebft l\u1ea1i tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ki\u1ebfm ti\u1ec1n online cho Gen Z hay c\u00f4ng vi\u1ec7c l\u00e0m th\u00eam cho sinh vi\u00ean \u0111\u1ea7y ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng c\u1ea7n v\u1ed1n? \u1ede Vi\u1ec7t Nam, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet l\u00ean t\u1edbi 78,44 tri\u1ec7u<\/a> (\u0111\u1ea7u 2024), chi\u1ebfm kho\u1ea3ng 79,1%<\/strong> t\u1ed5ng d\u00e2n s\u1ed1. V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi online \u0111\u00f4ng \u0111\u1ea3o nh\u01b0 v\u1eady, nhu c\u1ea7u mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m qua m\u1ea1ng, t\u1eeb review \u0111\u1ebfn livestream, kh\u00f4ng ng\u1eebng t\u0103ng. <\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u0111\u00e3 bi\u1ebfn h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n online t\u1eeb Affiliate th\u00e0nh m\u1ed9t \u201cc\u01a1 h\u1ed9i r\u1ed9ng m\u1edf\u201d cho c\u00e1c b\u1ea1n Gen Z, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ai mu\u1ed1n t\u1eadn d\u1ee5ng th\u1eddi gian linh ho\u1ea1t, \u0111am m\u00ea content, v\u00e0 mong mu\u1ed1n c\u00f3 thu nh\u1eadp online. \u0110\u1eb7c bi\u1ec7t, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadt c\u1ee7a th\u1ecb tr\u01b0\u1eddng affiliate to\u00e0n c\u1ea7u, khi ghi nh\u1eadn \u0111\u1ea1t gi\u00e1 tr\u1ecb kho\u1ea3ng 15,7 t\u1ef7 USD<\/strong><\/a>, v\u00e0 \u0111ang t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 10% m\u1ed7i n\u0103m<\/strong>.\u00a0 \u1ede Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng affiliate \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh \u0111\u1ea1t quy m\u00f4 t\u1eeb 700 tri\u1ec7u \u0111\u1ebfn 1 t\u1ef7 USD<\/strong><\/a> trong n\u0103m 2024 t\u0103ng g\u1ea5p 30 l\u1ea7n so v\u1edbi 2022<\/strong>.\u00a0<\/p>\n\n\n\n

V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5y, affiliate kh\u00f4ng c\u00f2n l\u00e0 \u201cc\u00f4ng vi\u1ec7c ph\u1ee5\u201d m\u00e0 n\u00f3 d\u01b0\u1eddng nh\u01b0 tr\u1edf th\u00e0nh ngh\u1ec1 nghi\u1ec7p ch\u00ednh th\u1ee9c cho Gen Z. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi, v\u00e0 mu\u1ed1n th\u1eed s\u1ee9c v\u1edbi h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n online cho Gen Z. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd c\u00f9ng b\u1ea1n kh\u00e1m ph\u00e1: t\u1ea1i sao Gen Z n\u00ean ch\u1ecdn Affiliate, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, v\u00e0 c\u00e1ch \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u00fang \u0111\u1ec3 ki\u1ebfm thu nh\u1eadp b\u1ec1n v\u1eefng t\u1eeb ch\u00ednh n\u1ed9i dung.<\/p>\n\n\n\n

GEN Z L\u00c0 NH\u1eeeNG AI?<\/strong><\/h1>\n\n\n\n

Gen Z l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh ra trong giai \u0111o\u1ea1n 1997\u20132012, ngh\u0129a l\u00e0 \u0111\u1ebfn n\u0103m 2025, h\u1ecd \u0111ang \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 13 \u0111\u1ebfn 28. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1ebf h\u1ec7 l\u1edbn l\u00ean tr\u1ecdn v\u1eb9n trong s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Internet, smartphone v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i n\u01a1i m\u1ecdi t\u01b0\u01a1ng t\u00e1c, h\u1ecdc t\u1eadp, gi\u1ea3i tr\u00ed v\u00e0 th\u1eadm ch\u00ed l\u00e0 ki\u1ebfm ti\u1ec1n \u0111\u1ec1u g\u1eafn li\u1ec1n v\u1edbi c\u00f4ng ngh\u1ec7 s\u1ed1.<\/p>\n\n\n

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T\u1ea0I SAO GEN Z VI\u1ec6T NAM L\u1ea0I QUAN T\u00c2M \u0110\u1ebeN AFFILIATE MARKETING?<\/strong><\/h1>\n\n\n\n

1. Th\u00f3i quen s\u1ed1 & h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a Gen Z<\/strong><\/h2>\n\n\n\n

Gen Z sinh ra v\u00e0 l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i c\u00f3 h\u01a1n 78,44<\/strong><\/a> tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet<\/strong>, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 79,1% d\u00e2n s\u1ed1<\/strong>. B\u00ean c\u1ea1nh \u0111\u00f3, 62,8%<\/strong><\/a> ng\u01b0\u1eddi ti\u00eau d\u00f9ng <\/strong>\u0111\u1eb7t h\u00e0ng online \u00edt nh\u1ea5t 1 l\u1ea7n\/tu\u1ea7n. <\/strong>V\u00e0 trung b\u00ecnh Gen Z d\u00e0nh t\u1eeb 2 – 5 gi\u1edd<\/strong><\/a> m\u1ed7i ng\u00e0y cho c\u00e1c n\u1ec1n t\u1ea3ng social media.<\/p>\n\n\n\n

H\u00e0nh vi c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf gi\u1ea3i tr\u00ed: kho\u1ea3ng 29,6%<\/strong> ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 mua s\u1ea3n ph\u1ea9m, v\u00e0 31,1%<\/strong> xem livestream m\u1ed7i tu\u1ea7n. N\u00ean vi\u1ec7c mua s\u1eafm online, xem video ng\u1eafn, l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i hay v\u00e0o livestream m\u1ed7i t\u1ed1i kh\u00f4ng ph\u1ea3i l\u00e0 xu h\u01b0\u1edbng n\u1eefa m\u00e0 l\u00e0 th\u00f3i quen s\u1ed1ng h\u1eb1ng ng\u00e0y. <\/p>\n\n\n\n

Ch\u00ednh v\u00ec \u201cs\u1ed1ng\u201d online tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u, Gen Z ti\u00eau th\u1ee5 th\u00f4ng tin c\u1ef1c nhanh, t\u01b0\u01a1ng t\u00e1c m\u1ea1nh v\u00e0 lan truy\u1ec1n n\u1ed9i dung r\u1ea5t t\u1ed1t. \u0110\u00e2y l\u00e0 l\u00fd do c\u00e1c b\u1ea1n d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft affiliate marketing, hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi mua v\u00e0 bi\u1ebft d\u1ec5 th\u00e0nh c\u00f4ng v\u1edbi h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n online t\u1eeb affiliate.<\/p>\n\n\n

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2. T\u00ednh linh ho\u1ea1t & thu nh\u1eadp \u0111a k\u00eanh<\/strong><\/h2>\n\n\n\n

Kh\u00e1c v\u1edbi c\u00e1ch ki\u1ebfm ti\u1ec1n truy\u1ec1n th\u1ed1ng, Gen Z th\u00edch c\u00f4ng vi\u1ec7c linh ho\u1ea1t, t\u1ef1 do th\u1eddi gian v\u00e0 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t thu nh\u1eadp. Affiliate cho Gen Z \u0111\u00fang nhu c\u1ea7u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, v\u00e0 b\u1ea5t c\u1ee9 \u0111\u00e2u. <\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, kh\u00f4ng \u00e1p l\u1ef1c KPIs, kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 chi ph\u00ed, ch\u1ec9 c\u1ea7n n\u1ed9i dung \u0111\u1ee7 ch\u1ea5t l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra thu nh\u1eadp. V\u1edbi nhi\u1ec1u b\u1ea1n, affiliate ban \u0111\u1ea7u l\u00e0 ngh\u1ec1 tay tr\u00e1i, nh\u01b0ng v\u1ec1 sau, h\u1ecd tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u00f3a: \u0111\u1ea7u t\u01b0 content ch\u1ea5t l\u01b0\u1ee3ng, x\u00e2y k\u00eanh c\u00e1 nh\u00e2n, livestream m\u1ed7i tu\u1ea7n, l\u00e0m video review, vi\u1ebft b\u00e0i blog, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i…<\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao Gen Z tr\u1edf th\u00e0nh nh\u00f3m t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong h\u1ec7 sinh th\u00e1i affiliate marketing cho ng\u01b0\u1eddi m\u1edbi t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

3. Ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/strong><\/h2>\n\n\n\n

\u0110i\u1ec3m m\u1ea1nh r\u00f5 r\u1ec7t c\u1ee7a Gen Z l\u00e0 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng. H\u1ecd th\u00edch k\u1ec3 c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n, th\u00edch chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1eadt, th\u00edch t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang, \u0111i\u1ec1u n\u00e0y v\u00f4 t\u00ecnh t\u01b0\u01a1ng th\u00edch ho\u00e0n h\u1ea3o v\u1edbi c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a affiliate marketing.<\/p>\n\n\n

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V\u1edbi ch\u1ec9 m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p, Gen Z c\u00f3 th\u1ec3:<\/p>\n\n\n\n