{"id":13629,"date":"2025-11-22T01:43:26","date_gmt":"2025-11-21T18:43:26","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=13629"},"modified":"2025-11-22T01:43:27","modified_gmt":"2025-11-21T18:43:27","slug":"thong-ke-thuong-mai-dien-tu-2025","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/thong-ke-thuong-mai-dien-tu-2025\/","title":{"rendered":"ECOMMERCE INTELLIGENCE: TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec 2025\u00a0"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00f9ng n\u1ed5, th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2025 cho th\u1ea5y ti\u1ec1m n\u0103ng ch\u01b0a t\u1eebng c\u00f3 cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft. Theo b\u00e1o c\u00e1o c\u1ee7a Shopify<\/a>, doanh thu to\u00e0n c\u1ea7u t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (ecommerce) d\u1ef1 ki\u1ebfn \u0111\u1ea1t t\u1edbi 6,42 ngh\u00ecn t\u1ef7 USD trong n\u0103m 2025, \u0111\u1ed3ng th\u1eddi d\u1ef1 b\u00e1o t\u0103ng l\u00ean 7,89 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2028. <\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf \u0111\u00f3, nghi\u00ean c\u1ee9u t\u1eeb Precedence Research cho th\u1ea5y t\u1ed5ng th\u1ecb tr\u01b0\u1eddng ecommerce to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 ch\u1ea1m 21,62<\/a> ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2025, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng CAGR l\u00ean t\u1edbi 14,88%<\/a> giai \u0111o\u1ea1n 2025\u20132034. <\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y mang l\u1ea1i c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c c\u1ef1c k\u1ef3 l\u1edbn: t\u1eeb vi\u1ec7c t\u1eadn d\u1ee5ng h\u00e0nh vi mua s\u1eafm online ng\u00e0y c\u00e0ng gia t\u0103ng, c\u00e1c xu h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng GenZ v\u00e0 millennials, cho \u0111\u1ebfn khai ph\u00e1 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 thanh to\u00e1n s\u1ed1, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 tr\u00ean d\u1eef li\u1ec7u th\u1ef1c ti\u1ec5n, b\u00e1o c\u00e1o n\u00e0y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u s\u00e2u to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ecommerce v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ti\u1ebfp theo.<\/p>\n\n\n\n

ECOMMERCE INTELLIGENCE L\u00c0 G\u00cc?<\/strong><\/h1>\n\n\n\n

Ecommerce Intelligence l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, bao g\u1ed3m h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, hi\u1ec7u su\u1ea5t n\u1ec1n t\u1ea3ng, xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/p>\n\n\n\n

D\u1eef li\u1ec7u n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng nh\u1eb1m t\u0103ng GMV, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u01a1 s\u1edf \u0111\u00e1ng tin c\u1eady cho c\u00e1c b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 th\u1ed1ng k\u00ea th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n

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V\u00cc SAO D\u1eee LI\u1ec6U ECOMMERCE L\u1ea0I QUAN TR\u1eccNG V\u1edaI DOANH NGHI\u1ec6P <\/strong><\/h1>\n\n\n\n
    \n
  1. Hi\u1ec3u r\u00f5 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong> D\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft th\u00f3i quen mua s\u1eafm, s\u1edf th\u00edch s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0nh vi \u0111a k\u00eanh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
  2. T\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing & b\u00e1n h\u00e0ng:<\/strong> Nh\u1edd insights t\u1eeb d\u1eef li\u1ec7u, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng.<\/li>\n\n\n\n
  3. D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u TM\u0110T gi\u00fap nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng, \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng ng\u00e0nh h\u00e0ng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u t\u01b0\u01a1ng lai.<\/li>\n\n\n\n
  4. N\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh & GMV:<\/strong> D\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u logistics, qu\u1ea3n l\u00fd t\u1ed3n kho, qu\u1ea3n tr\u1ecb n\u1ec1n t\u1ea3ng ecommerce, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng.<\/li>\n\n\n\n
  5. C\u1ea1nh tranh hi\u1ec7u qu\u1ea3:<\/strong> Doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng nhanh v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n

    TO\u00c0N C\u1ea2NH TH\u1eca TR\u01af\u1edcNG ECOMMERCE 2025\u20132028<\/strong><\/h1>\n\n\n\n

    1. Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2025\u20132028 cho th\u1ea5y \u0111i\u1ec1u g\u00ec?<\/strong><\/h2>\n\n\n\n

    Theo YouNet ECI, GMV th\u1ecb tr\u01b0\u1eddng ecommerce Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn t\u0103ng t\u1eeb 11 t\u1ef7 USD n\u0103m 2023 l\u00ean 49,9 t\u1ef7 USD n\u0103m 2028, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng CAGR 35%. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i, ph\u1ea3n \u00e1nh ti\u1ec1m n\u0103ng b\u00f9ng n\u1ed5 c\u1ee7a th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 l\u00e0 th\u00f4ng tin quan tr\u1ecdng trong m\u1ecdi b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

    S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng n\u00e0y n\u00e2ng cao \u0111\u00f3ng g\u00f3p c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o doanh thu t\u1ed5ng th\u1ec3 v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 s\u1edbm, b\u00e0i b\u1ea3n v\u00e0o th\u1ecb tr\u01b0\u1eddng ecommerce.<\/p>\n\n\n\n

    2. C\u00e1c y\u1ebfu t\u1ed1 gi\u00fap t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng ecommerce to\u00e0n c\u1ea7u.<\/strong><\/h2>\n\n\n\n

    T\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR ) d\u1ef1 ki\u1ebfn t\u0103ng 35% \u0111\u1ebfn n\u0103m 2028 d\u1ef1a tr\u00ean ba \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i:<\/p>\n\n\n\n

      \n
    1. Ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean<\/strong> (Frequent Consumption): Mua s\u1eafm li\u00ean t\u1ee5c t\u1ea1o d\u00f2ng doanh thu \u1ed5n \u0111\u1ecbnh, l\u00e0 n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng cho th\u1ecb tr\u01b0\u1eddng ecommerce.<\/li>\n\n\n\n
    2. Mua s\u1eafm k\u1ebft h\u1ee3p Gi\u1ea3i tr\u00ed<\/strong> (Shoppertainment): Tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 gi\u1ea3i tr\u00ed qua livestream, video ng\u1eafn v\u00e0 gamification th\u00fac \u0111\u1ea9y doanh thu, n\u00e2ng cao gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng.<\/li>\n\n\n\n
    3. Gi\u1ecf h\u00e0ng Gi\u00e1 tr\u1ecb cao<\/strong> (High-Value Baskets): Gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i \u0111\u01a1n h\u00e0ng t\u0103ng, \u0111\u1eb7c bi\u1ec7t t\u1eeb c\u00e1c ng\u00e0nh cao c\u1ea5p, gi\u00fap GMV c\u1ee7a th\u1ecb tr\u01b0\u1eddng ecommerce \u0111\u1ea1t m\u1ee9c k\u1ef7 l\u1ee5c.<\/li>\n<\/ol>\n\n\n\n

      Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng ecommerce v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 35% CAGR, t\u1ed1i \u01b0u GMV v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i t\u1eeb l\u00e0n s\u00f3ng ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n

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      \"\"<\/figure><\/div>\n\n\n

      NH\u1eeeNG TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec N\u1ed4I B\u1eacT<\/strong><\/h1>\n\n\n\n

      1. C\u1ee9 3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 th\u00ec c\u00f3 2 ng\u01b0\u1eddi mua s\u1eafm online m\u1ed7i tu\u1ea7n<\/strong><\/h2>\n\n\n\n

      Theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a YouNet Media (kh\u1ea3o s\u00e1t 700 m\u1eabu), c\u00f3 62,8% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 ch\u1ed1t \u0111\u01a1n tr\u00ean c\u00e1c s\u00e0n m\u1ed7i tu\u1ea7n, cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng ecommerce Vi\u1ec7t Nam \u0111ang tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm ch\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

      D\u1eef li\u1ec7u c\u0169ng cho th\u1ea5y thu nh\u1eadp c\u00e0ng cao, t\u1ea7n su\u1ea5t mua s\u1eafm v\u00e0 gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng ecommerce c\u00e0ng l\u1edbn. Nh\u00f3m thu nh\u1eadp t\u1eeb 30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/strong> g\u1ea7n nh\u01b0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i, mua b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 nhu c\u1ea7u.<\/p>\n\n\n\n

      V\u1ec1 \u0111\u1ed9 tu\u1ed5i, Gen Z (53,4%)<\/strong> v\u00e0 Millennials (46,6%)<\/strong> l\u00e0 hai l\u1ef1c l\u01b0\u1ee3ng d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng, t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c l\u1edbn cho th\u1ecb tr\u01b0\u1eddng ecommerce nh\u1edd t\u1ea7n su\u1ea5t mua \u0111\u1ec1u \u0111\u1eb7n v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

      C\u00e1c thay \u0111\u1ed5i trong h\u00e0nh vi online \u0111ang m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi. Hi\u1ec3u \u0111\u00fang \u0111\u1ed9ng l\u1ef1c n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng chi ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng ecommerce.<\/p>\n\n\n\n

      GI\u1ea2I M\u00c3 GEN Z:XU H\u01af\u1edaNG \u0110\u1ed4I M\u1edaI TRONG TH\u1eca TR\u01af\u1edcNG ECOMMERCE<\/strong><\/h1>\n\n\n\n

      1. Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1ec1 h\u00e0nh vi mua s\u1eafm online c\u1ee7a Gen Z<\/strong><\/h2>\n\n\n\n

      Theo d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o YouNet ECI v\u00e0 YouNet Media, Gen Z \u0111ang tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam. Nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y:<\/p>\n\n\n\n

      Chi\u1ebfm h\u01a1n 30% t\u1ed5ng l\u01b0\u1ee3ng giao d\u1ecbch m\u1edbi tr\u00ean c\u00e1c s\u00e0n, v\u1edbi t\u1ea7n su\u1ea5t mua s\u1eafm online cao v\u00e0 h\u00e0nh vi t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111a k\u00eanh.<\/p>\n\n\n\n

      \u01afu ti\u00ean c\u00e1c danh m\u1ee5c gi\u00e1 tr\u1ecb th\u1ea5p \u2013 trung b\u00ecnh nh\u01b0ng mua v\u1edbi t\u1ea7n su\u1ea5t l\u1eb7p l\u1ea1i, t\u1ea1o ra d\u00f2ng doanh thu \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n

      D\u1eabn \u0111\u1ea7u trong vi\u1ec7c s\u1eed d\u1ee5ng mobile-first, \u0111\u1eb7c bi\u1ec7t l\u00e0 qua TikTok Shop, Shopee v\u00e0 c\u00e1c k\u00eanh social commerce.<\/p>\n\n\n\n

      T\u01b0\u01a1ng t\u00e1c cao v\u1edbi n\u1ed9i dung video, \u0111\u1eb7c bi\u1ec7t l\u00e0 livestream b\u00e1n h\u00e0ng v\u00e0 review KOL\/KOC, khi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n\n\n\n

      S\u1ef1 gia t\u0103ng ti\u00eau d\u00f9ng t\u1eeb Gen Z \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng c\u00f3 th\u1ec3 \u0111\u1ea9y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng TM\u0110T Vi\u1ec7t Nam l\u00ean 35% CAGR giai \u0111o\u1ea1n 2024\u20132028, cao h\u01a1n m\u1ecdi d\u1ef1 b\u00e1o tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n

      \n
      \"Th\u1ed1ng
      Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1ec1 h\u00e0nh vi mua s\u1eafm online c\u1ee7a Gen Z<\/em><\/figcaption><\/figure><\/div>\n\n\n

      2. Insights: Gen Z th\u1ef1c s\u1ef1 mong mu\u1ed1n \u0111i\u1ec1u g\u00ec t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ecommerce?<\/strong><\/h2>\n\n\n\n

      Gen Z kh\u00f4ng ch\u1ec9 mua h\u00e0ng v\u00ec nhu c\u1ea7u m\u00e0 h\u1ecd mua v\u00ec tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho th\u1ea5y m\u1ed9t s\u1ed1 \u0111\u1ed9ng l\u1ef1c ch\u00ednh khi\u1ebfn Genz quy\u1ebft \u0111\u1ecbnh mua s\u1eafm t\u1ea1i c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/p>\n\n\n\n

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      • T\u00ednh ch\u00e2n th\u1ef1c (Authenticity): <\/strong>Gen Z \u0111\u00e1nh gi\u00e1 cao s\u1ef1 minh b\u1ea1ch, review th\u1eadt, KOC th\u1eadt, v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. H\u1ecd d\u1ec5 m\u1ea5t ni\u1ec1m tin n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ph\u00f3ng \u0111\u1ea1i ho\u1eb7c qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c.<\/li>\n\n\n\n
      • T\u1ed1c \u0111\u1ed9 v\u00e0 ti\u1ec7n l\u1ee3i: <\/strong>Giao h\u00e0ng nhanh, theo d\u00f5i \u0111\u01a1n minh b\u1ea1ch, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c l\u00e0 k\u1ef3 v\u1ecdng m\u1eb7c \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/li>\n\n\n\n
      • C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m: <\/strong>G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m theo s\u1edf th\u00edch, \u01b0u \u0111\u00e3i ri\u00eang theo h\u00e0nh vi mua \u2014 c\u00e0ng c\u00e1 nh\u00e2n h\u00f3a, c\u00e0ng t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n
      • S\u1ef1 tham gia c\u1ee7a c\u1ed9ng \u0111\u1ed3ng: <\/strong>Gen Z th\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng (social hub), event mini game, ho\u1eb7c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c (UGC) tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n
      • Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand purpose):<\/strong> Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e2u chuy\u1ec7n, c\u00e1 t\u00ednh r\u00f5 r\u00e0ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c Gen Z \u1ee7ng h\u1ed9 l\u00e2u d\u00e0i.<\/li>\n<\/ul>\n\n\n\n

        3. Chi\u1ebfn l\u01b0\u1ee3c ecommerce t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng Gen Z.<\/strong><\/h2>\n\n\n\n

        \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a Gen Z tr\u00ean th\u1ecb tr\u01b0\u1eddng ecommerce, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung v\u00e0o 3 chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t:<\/p>\n\n\n\n

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        • T\u0103ng t\u1ed1c h\u1ee3p t\u00e1c micro-influencers & shoppertainment\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n

          T\u1ea1o review th\u1eadt, unbox ch\u00e2n th\u1ef1c, livestream g\u1ea7n g\u0169i. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh nh\u1ea5t \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a Gen Z theo c\u00e1c th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n