{"id":13132,"date":"2025-10-08T15:46:52","date_gmt":"2025-10-08T08:46:52","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=13132"},"modified":"2025-10-08T15:46:53","modified_gmt":"2025-10-08T08:46:53","slug":"top-5-y-tuong-marketing-giang-sinh-doc-dao-2025","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/top-5-y-tuong-marketing-giang-sinh-doc-dao-2025\/","title":{"rendered":"\u00a0GI\u00c1NG SINH 2025: TOP 5 \u00dd T\u01af\u1edeNG MARKETING GI\u00c1NG SINH \u0110\u1ed8C \u0110\u00c1O TRONG M\u00d9A L\u1ec4 H\u1ed8I\u00a0\u00a0"},"content":{"rendered":"\n

\u00dd t\u01b0\u1edfng marketing Gi\u00e1ng Sinh 2025 kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ea1y theo xu h\u01b0\u1edbng l\u00e0 m\u00f9a l\u1ec5 h\u1ed9i. V\u1edbi s\u1ef1 h\u1ed3i ph\u1ee5c kinh t\u1ebf v\u00e0 ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c \u00fd t\u01b0\u1edfng marketing Gi\u00e1ng Sinh \u0111\u1ed9t ph\u00e1. Theo b\u00e1o c\u00e1o c\u1ee7a WARC<\/a>, m\u1ea3ng retail media d\u1ef1 ki\u1ebfn \u0111\u1ea1t 175 t\u1ef7 USD trong n\u0103m 2025, chi\u1ebfm kho\u1ea3ng 14,9 % t\u1ed5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u. <\/a>Trong khi \u0111\u00f3, chi ti\u00eau qu\u1ea3ng c\u00e1o s\u1ed1 n\u00f3i chung \u0111ang ti\u1ebfp t\u1ee5c d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c d\u00f2ng v\u1ed1n m\u1edbi \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

V\u1edbi nh\u1eefng con s\u1ed1 n\u00e0y, vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c \u00fd t\u01b0\u1edfng marketing Gi\u00e1ng Sinh ch\u00ednh l\u00e0 c\u00fa b\u1ee9t ph\u00e1 doanh thu v\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng. C\u00f9ng Rentracks kh\u00e1m ph\u00e1 ngay c\u00e1c xu h\u01b0\u1edbng n\u1ed5i b\u1eadt, \u00fd t\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 c\u00e1ch t\u1ed1i \u01b0u k\u00eanh \u0111\u1ec3 bi\u1ebfn Gi\u00e1ng Sinh 2025 th\u00e0nh m\u00f9a t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

T\u1ed4NG QUAN TH\u1eca TR\u01af\u1edcNG M\u00d9A L\u1ec4 GI\u00c1NG SINH 2025<\/strong><\/h1>\n\n\n\n

1. Chi ti\u00eau mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t tr\u01b0\u1edbc m\u00f9a l\u1ec5 Gi\u00e1ng Sinh 2025<\/strong><\/h2>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u0103m 2025 c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng: doanh s\u1ed1 b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng t\u0103ng 9,4 %<\/a> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc trong 8 th\u00e1ng \u0111\u1ea7u n\u0103m. <\/a>\u0110i\u1ec1u n\u00e0y minh ch\u1ee9ng cho s\u1ee9c mua \u1ed5n \u0111\u1ecbnh v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng m\u1ea1nh m\u1ebd trong c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i, m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c chi\u1ebfn d\u1ecbch Gi\u00e1ng Sinh.<\/p>\n\n\n\n

2. Insight Kh\u00e1ch H\u00e0ng: GenZ, Millennials v\u00e0 Gia \u0111\u00ecnh <\/strong><\/h2>\n\n\n\n

Insight ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00f9a Gi\u00e1ng Sinh 2025 cho th\u1ea5y Gen Z v\u00e0 Millennials l\u00e0 nh\u00f3m chi ph\u1ed1i xu h\u01b0\u1edbng mua s\u1eafm \u2014 y\u00eau th\u00edch th\u1eed nghi\u1ec7m, \u0111\u1ec1 cao c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh. Theo Discover Global Network, 70% ng\u01b0\u1eddi mua l\u00ean k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch v\u00e0 56% k\u1ebft h\u1ee3p online \u2013 offline \u0111\u1ec3 t\u00ecm \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t, cho th\u1ea5y xu h\u01b0\u1edbng phygital (v\u1eeba s\u1ed1 h\u00f3a, v\u1eeba g\u1eafn k\u1ebft th\u1ef1c t\u1ebf) v\u1eabn chi\u1ebfm ph\u1ea7n l\u1edbn. <\/p>\n\n\n\n

H\u1ecd kh\u00f4ng ch\u1ec9 \u201cmua qu\u00e0\u201d, m\u00e0 mu\u1ed1n \u201cmua c\u1ea3m x\u00fac\u201d \u2013 mong \u0111\u1ee3i chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o, t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb s\u1ed1ng. V\u00ec th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o bi\u1ebft k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7, storytelling c\u1ea3m x\u00fac v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p s\u1ebd d\u1eabn \u0111\u1ea7u m\u00f9a l\u1ec5 h\u1ed9i n\u0103m nay.<\/p>\n\n\n\n

3. C\u00e1c c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p trong m\u00f9a gi\u00e1ng sinh 2025  <\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 d\u1eabn \u0111\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing Gi\u00e1ng Sinh 2025, doanh nghi\u1ec7p n\u00ean kh\u1edfi \u0111\u1ed9ng t\u1eeb 2\u20133 th\u00e1ng tr\u01b0\u1edbc m\u00f9a cao \u0111i\u1ec3m (t\u1ee9c t\u1eeb th\u00e1ng 9\u201310) nh\u1eb1m chi\u1ebfm l\u1ee3i th\u1ebf c\u1ea1nh tranh. Vi\u1ec7c k\u1ebft h\u1ee3p digital tr\u1ea3i nghi\u1ec7m offline gi\u00fap m\u1edf r\u1ed9ng ti\u1ebfp c\u1eadn, trong khi \u0111\u1ea7u t\u01b0 v\u00e0o content SEO, social commerce, livestream mang l\u1ea1i chuy\u1ec3n \u0111\u1ed5i cao. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1 nh\u00e2n ho\u00e1 \u01b0u \u0111\u00e3i, storytelling c\u1ea3m x\u00fac v\u00e0 nh\u1eafm \u0111\u00fang nh\u00f3m Gen Z, Millennials & gia \u0111\u00ecnh s\u1ebd gia t\u0103ng s\u1ee9c h\u00fat. <\/p>\n\n\n

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XU H\u01af\u1edaNG MARKETING GI\u00c1NG SINH \u0110\u1ed8C \u0110\u00c1O N\u0102M 2025<\/strong><\/h1>\n\n\n\n

1. Xu h\u01b0\u1edbng ho\u00e0i ni\u1ec7m trong qu\u1ea3ng c\u00e1o Gi\u00e1ng Sinh <\/strong><\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c marketing Gi\u00e1ng Sinh 2025 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 ho\u00e0i ni\u1ec7m. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u00e1i hi\u1ec7n h\u00ecnh \u1ea3nh quen thu\u1ed9c, m\u00e0 c\u00f2n l\u00e0m m\u1edbi theo c\u00e1ch tinh t\u1ebf h\u01a1n \u0111\u1ec3 ph\u00f9 h\u1ee3p b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i. <\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch n\u1eafm xu h\u01b0\u1edbng ho\u00e0i ni\u1ec7m ch\u00ednh l\u00e0 Coca-Cola, \u0111\u01b0a h\u00ecnh \u1ea3nh xe t\u1ea3i kinh \u0111i\u1ec3n \u201cHolidays Are Coming\u201d v\u1edbi h\u01a1i th\u1edf to\u00e0n c\u1ea7u, trong khi Aldi ti\u1ebfp t\u1ee5c khai th\u00e1c nh\u00e2n v\u1eadt Kevin the Carrot \u2013 bi\u1ec3u t\u01b0\u1ee3ng g\u1eafn b\u00f3 h\u01a1n m\u1ed9t th\u1eadp k\u1ef7. S\u1ef1 ho\u00e0i ni\u1ec7m mang l\u1ea1i c\u1ea3m gi\u00e1c \u1ea5m \u00e1p, an to\u00e0n cho kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng.<\/p>\n\n\n

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2. Ph\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c: C\u1ea3m x\u00fac hay h\u00e0i h\u01b0\u1edbc<\/strong><\/h2>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c marketing Gi\u00e1ng Sinh 2025 cho th\u1ea5y s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t gi\u1eefa hai phong c\u00e1ch. M\u1ed9t b\u00ean l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111i s\u00e2u v\u00e0o c\u1ea3m x\u00fac, nh\u01b0 John Lewis hay Disney, kh\u1eafc h\u1ecda gia \u0111\u00ecnh, l\u00f2ng t\u1ed1t v\u00e0 s\u1ef1 s\u1ebb chia \u0111\u1ec3 t\u1ea1o c\u1ed9ng h\u01b0\u1edfng m\u1ea1nh m\u1ebd. <\/p>\n\n\n\n

B\u00ean c\u00f2n l\u1ea1i l\u00e0 nh\u00f3m mang l\u1ea1i ti\u1ebfng c\u01b0\u1eddi d\u00ed d\u1ecfm, nh\u01b0 Aldi hay Marks & Spencer, th\u00f4ng qua nh\u00e2n v\u1eadt v\u00e0 t\u00ecnh hu\u1ed1ng h\u00e0i h\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh r\u1eb1ng doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ch\u1ecdn h\u01b0\u1edbng \u0111i, thay v\u00ec c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p c\u1ea3 hai m\u00e0 l\u00e0m lo\u00e3ng th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n

3. Xu h\u01b0\u1edbng marketing Gi\u00e1ng Sinh v\u1edbi th\u00f4ng \u0111i\u1ec7p b\u1ec1n v\u1eefng <\/strong><\/h2>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m t\u1edbi c\u1ed9ng \u0111\u1ed3ng, m\u00f4i tr\u01b0\u1eddng v\u00e0 gi\u00e1 tr\u1ecb tinh th\u1ea7n, khi\u1ebfn y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i v\u00e0 b\u1ec1n v\u1eefng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing Gi\u00e1ng Sinh. V\u00ed d\u1ee5, John Lewis n\u0103m 2025 ch\u1ecdn c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t ch\u00fa nh\u1ec7n nh\u1ecf b\u00e9, nh\u01b0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf r\u1eb1ng m\u00f9a l\u1ec5 h\u1ed9i kh\u00f4ng ch\u1ec9 xoay quanh mua s\u1eafm, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 tr\u00e2n tr\u1ecdng nh\u1eefng \u0111i\u1ec1u gi\u1ea3n d\u1ecb. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng b\u1edbt ph\u00f4 tr\u01b0\u01a1ng, thi\u00ean v\u1ec1 k\u1ebft n\u1ed1i v\u00e0 s\u1ebb chia, ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

4. \u00c2m nh\u1ea1c \u2013 ch\u1ea5t x\u00fac t\u00e1c t\u1ea1o d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n

\u00c2m nh\u1ea1c lu\u00f4n \u0111\u01b0\u1ee3c xem l\u00e0 \u201clinh h\u1ed3n\u201d c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 trong chi\u1ebfn l\u01b0\u1ee3c marketing Gi\u00e1ng Sinh 2025 \u0111i\u1ec1u n\u00e0y c\u00e0ng r\u00f5 n\u00e9t. John Lewis ch\u1ecdn b\u1ea3n cover \u201cYou\u2019ve Got a Friend\u201d do Maya Grace th\u1ec3 hi\u1ec7n, mang l\u1ea1i c\u1ea3m gi\u00e1c m\u1ed9c m\u1ea1c v\u00e0 g\u1ea7n g\u0169i. Coca-Cola l\u00e0m m\u1edbi jingle kinh \u0111i\u1ec3n theo phong c\u00e1ch to\u00e0n c\u1ea7u, trong khi Aldi s\u1eed d\u1ee5ng nh\u1ea1c phim \u0111i\u1ec7n \u1ea3nh \u0111\u1ec3 t\u1ea1o s\u1ef1 ho\u00e0nh tr\u00e1ng. M\u1ed9t b\u1ea3n nh\u1ea1c ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 bi\u1ebfn qu\u1ea3ng c\u00e1o th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ghi d\u1ea5u \u1ea5n s\u00e2u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

5. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tri\u1ec3n khai chi\u1ebfn d\u1ecbch Gi\u00e1ng Sinh 2025 <\/strong><\/h2>\n\n\n\n

N\u0103m 2025, ph\u1ea7n l\u1edbn th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng digital-first strategy, ra m\u1eaft qu\u1ea3ng c\u00e1o Gi\u00e1ng Sinh tr\u00ean YouTube tr\u01b0\u1edbc khi ph\u00e1t s\u00f3ng truy\u1ec1n h\u00ecnh. John Lewis, Coca-Cola, Aldi, M&S v\u00e0 Disney \u0111\u1ec1u bi\u1ebfn n\u1ec1n t\u1ea3ng s\u1ed1 th\u00e0nh \u201c\u0111i\u1ec3m ch\u1ea1m\u201d chi\u1ebfn l\u01b0\u1ee3c, cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c k\u00eanh ch\u00ednh th\u1ee9c. Xu h\u01b0\u1edbng n\u00e0y kh\u1eb3ng \u0111\u1ecbnh digital kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ef1a ch\u1ecdn b\u1ed5 sung, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh tri\u1ec3n khai c\u1ed1t l\u00f5i trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c marketing Gi\u00e1ng Sinh.<\/p>\n\n\n\n

TOP 5 \u00dd T\u01af\u1edeNG MARKETING GI\u00c1NG SINH N\u0102M 2025<\/strong><\/h1>\n\n\n\n

1. \u00dd t\u01b0\u1edfng marketing gi\u00e1ng sinh – k\u1ec3 chuy\u1ec7n k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac ch\u00e2n th\u1ef1c<\/strong><\/h2>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng m\u1ec7t m\u1ecfi v\u1edbi qu\u1ea3ng c\u00e1o h\u00e0o nho\u00e1ng, storytelling ch\u00e2n th\u1ef1c tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a t\u1ea1o k\u1ebft n\u1ed1i. Thay v\u00ec x\u00e2y d\u1ef1ng th\u1ebf gi\u1edbi vi\u1ec5n t\u01b0\u1edfng, th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1eddi th\u01b0\u1eddng \u2013 n\u01a1i c\u1ea3m x\u00fac xu\u1ea5t ph\u00e1t t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1eadt, m\u1ed1i quan h\u1ec7 th\u1eadt v\u00e0 gi\u00e1 tr\u1ecb th\u1eadt.<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch c\u1ee7a John Lewis \u2013 \u201c The Gifting Hour\u201d v\u00e0 ngh\u1ec7 thu\u1eadt storytelling<\/strong><\/p>\n\n\n\n

John Lewis \u2013 th\u01b0\u01a1ng hi\u1ec7u bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch Gi\u00e1ng sinh c\u1ea3m x\u00fac \u2013 \u0111\u00e3 t\u1ea1o d\u1ea5u \u1ea5n m\u1edbi v\u1edbi \u201cThe Gifting Hour\u201d<\/em> (2024), m\u1edf \u0111\u01b0\u1eddng cho xu h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing Gi\u00e1ng sinh 2025.<\/p>\n\n\n\n

C\u00e2u chuy\u1ec7n k\u1ec3 v\u1ec1 Sally, ng\u01b0\u1eddi ph\u1ee5 n\u1eef t\u00ecm mua qu\u00e0 cho em g\u00e1i t\u1ea1i c\u1eeda h\u00e0ng John Lewis v\u00e0 b\u1ea5t ng\u1edd l\u1ea1c v\u00e0o d\u00f2ng k\u00fd \u1ee9c \u2013 t\u1eeb thu\u1edf \u1ea5u th\u01a1 \u0111\u1ebfn tr\u01b0\u1edfng th\u00e0nh. M\u1ed7i khung c\u1ea3nh g\u1ee3i l\u1ea1i t\u00ecnh c\u1ea3m gia \u0111\u00ecnh, \u0111\u1ec3 r\u1ed3i c\u00f4 nh\u1eadn ra: m\u00f3n qu\u00e0 \u00fd ngh\u0129a nh\u1ea5t kh\u00f4ng n\u1eb1m \u1edf gi\u00e1 tr\u1ecb v\u1eadt ch\u1ea5t, m\u00e0 \u1edf s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 y\u00eau th\u01b0\u01a1ng.<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi phong c\u00e1ch si\u00eau th\u1ef1c tr\u01b0\u1edbc \u0111\u00e2y (Monty the Penguin<\/em>, The Bear and the Hare<\/em>), chi\u1ebfn d\u1ecbch n\u00e0y ch\u1ecdn l\u1ed1i k\u1ec3 g\u1ea7n g\u0169i v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n \u2013 xoay quanh nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u1eddi th\u01b0\u1eddng m\u00e0 ai c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh trong \u0111\u00f3.<\/p>\n\n\n

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\"\u201c
\u201c The Gifting Hour\u201d – \u00dd t\u01b0\u1edfng marketing Gi\u00e1ng Sinh k\u1ebft h\u1ee3p storytelling <\/em><\/figcaption><\/figure><\/div>\n\n\n

\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a chi\u1ebfn d\u1ecbch:<\/strong><\/p>\n\n\n\n

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  • Chuy\u1ec3n h\u01b0\u1edbng storytelling:<\/strong> T\u1eeb y\u1ebfu t\u1ed1 huy\u1ec1n \u1ea3o sang c\u1ea3m x\u00fac gia \u0111\u00ecnh v\u00e0 k\u00fd \u1ee9c c\u00e1 nh\u00e2n \u2013 ph\u00f9 h\u1ee3p b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i sau \u0111\u1ea1i d\u1ecbch, khi con ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ef1 k\u1ebft n\u1ed1i th\u1eadt.<\/li>\n\n\n\n
  • Th\u00f4ng \u0111i\u1ec7p tinh t\u1ebf:<\/strong> \u201cThe secret to the perfect gift? Knowing where to look.\u201d \u2013 m\u00f3n qu\u00e0 ho\u00e0n h\u1ea3o \u0111\u1ebfn t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u, kh\u00f4ng ph\u1ea3i gi\u00e1 tr\u1ecb v\u1eadt ch\u1ea5t.<\/li>\n\n\n\n
  • Tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh:<\/strong> TVC \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00e0nh chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c t\u1ea1i c\u1eeda h\u00e0ng John Lewis Oxford Street, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, t\u1ea1o h\u00e0nh tr\u00ecnh mua s\u1eafm g\u1eafn li\u1ec1n c\u1ea3m x\u00fac.<\/li>\n\n\n\n
  • C\u1ea3m x\u00fac d\u1eabn d\u1eaft h\u00e0nh vi mua h\u00e0ng:<\/strong> Thay v\u00ec th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng nhanh, John Lewis khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem t\u00ecm ki\u1ebfm \u201c\u00fd ngh\u0129a th\u1eadt\u201d \u0111\u1eb1ng sau m\u1ed7i m\u00f3n qu\u00e0 \u2013 m\u1ed9t b\u01b0\u1edbc \u0111i th\u00f4ng minh khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn \u201cemotional value\u201d.<\/li>\n<\/ul>\n\n\n\n

    2. \u00dd t\u01b0\u1edfng b\u1ea3n \u0111\u1ecba h\u00f3a n\u1ed9i dung<\/strong><\/h2>\n\n\n\n

    Khi th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u h\u00f3a, b\u1ea3n \u0111\u1ecba h\u00f3a n\u1ed9i dung gi\u00fap gi\u1eef s\u1ef1 g\u1ea7n g\u0169i. Vi\u1ec7c h\u00f2a quy\u1ec7n y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, \u00e2m nh\u1ea1c v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ecba ph\u01b0\u01a1ng khi\u1ebfn th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean ch\u00e2n th\u1ef1c, d\u1ec5 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o b\u1ea3n x\u1ee9. <\/p>\n\n\n\n

    Chi\u1ebfn d\u1ecbch b\u1ea3n \u0111\u1ecba ho\u00e1 n\u1ed9i dung c\u1ee7a Coca-Cola <\/strong><\/p>\n\n\n\n

    Kh\u00f4ng th\u1ec3 nh\u1eafc t\u1edbi Gi\u00e1ng sinh 2025 m\u00e0 b\u1ecf qua Coca-Cola. Chi\u1ebfn d\u1ecbch \u201cThe Magic\u2019s Still Here\u201d<\/em> \u0111\u01b0a chi\u1ebfc xe t\u1ea3i \u0111\u1ecf huy\u1ec1n tho\u1ea1i tr\u1edf l\u1ea1i, nh\u01b0ng l\u1ea7n n\u00e0y mang h\u01a1i th\u1edf to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n\n\n\n

    Xe t\u1ea3i \u0111i xuy\u00ean qua nhi\u1ec1u v\u00f9ng \u0111\u1ea5t, t\u1eeb n\u00fai tuy\u1ebft ch\u00e2u \u00c2u \u0111\u1ebfn th\u00e0nh ph\u1ed1 ch\u00e2u \u00c1, h\u00f2a quy\u1ec7n giai \u0111i\u1ec7u quen thu\u1ed9c \u201cHolidays Are Coming\u201d v\u1edbi \u00e2m nh\u1ea1c b\u1ea3n \u0111\u1ecba. \u0110\u00e2y l\u00e0 c\u00e1ch Coca-Cola v\u1eeba gi\u1eef t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, v\u1eeba \u201cb\u1ea3n \u0111\u1ecba h\u00f3a\u201d \u0111\u1ec3 g\u1ea7n g\u0169i h\u01a1n v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n

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    \"\"
    \u00dd t\u01b0\u1edfng “B\u1ea3n \u0110\u1ecba Ho\u00e1” trong chi\u1ebfn d\u1ecbch \u201cThe Magic\u2019s Still Here\u201d c\u1ee7a Coca Cola<\/em><\/figcaption><\/figure><\/div>\n\n\n

    \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Coca-Cola n\u0103m nay:<\/strong><\/p>\n\n\n\n

      \n
    • Nh\u1ea5n m\u1ea1nh k\u1ebft n\u1ed1i<\/strong>: M\u1ed9t lon Coke l\u00e0 c\u1ea7u n\u1ed1i v\u0103n h\u00f3a, g\u1eafn k\u1ebft con ng\u01b0\u1eddi t\u1eeb m\u1ecdi t\u1ea7ng l\u1edbp.<\/li>\n\n\n\n
    • Tr\u1edf l\u1ea1i \u0111\u1eddi th\u1ef1c<\/strong>: Thay v\u00ec vi\u1ec5n t\u01b0\u1edfng, qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o c\u00e1c bu\u1ed5i t\u1ee5 h\u1ecdp c\u1ed9ng \u0111\u1ed3ng v\u00e0 gia \u0111\u00ecnh.<\/li>\n\n\n\n
    • Gi\u1eef t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0ng l\u00e0m m\u1edbi<\/strong>: Xe t\u1ea3i \u0111\u1ecf quen thu\u1ed9c \u0111\u01b0\u1ee3c t\u00e1i sinh theo phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i.<\/li>\n<\/ul>\n\n\n\n

      \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing Gi\u00e1ng sinh b\u1ec1n v\u1eefng<\/strong>: k\u1ebft h\u1ee3p t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng \u0111\u00e3 th\u00e0nh di s\u1ea3n v\u1edbi xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i h\u00f3a.<\/p>\n\n\n

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      \"\"<\/figure><\/div>\n\n\n

      3. \u00dd t\u01b0\u1edfng marketing gi\u00e1ng sinh t\u1ea1o linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n

      Trong m\u00f9a qu\u1ea3ng c\u00e1o b\u00e3o h\u00f2a, linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng nh\u1eadn di\u1ec7n m\u1ea1nh m\u1ebd. M\u1ed9t nh\u00e2n v\u1eadt nh\u1ea5t qu\u00e1n, g\u1eafn li\u1ec1n qua nhi\u1ec1u n\u0103m s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c, nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh v\u00e0 bi\u1ebfn chi\u1ebfn d\u1ecbch th\u00e0nh m\u1ed9t ph\u1ea7n k\u00fd \u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

      Chi\u1ebfn d\u1ecbch Aldi \u2013 Kevin C\u00e0 R\u1ed1t v\u00e0 ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng bi\u1ec3u t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n

      N\u1ebfu John Lewis g\u1eafn li\u1ec1n v\u1edbi c\u1ea3m x\u00fac, th\u00ec Aldi th\u00e0nh c\u00f4ng nh\u1edd s\u1ef1 h\u00e0i h\u01b0\u1edbc. N\u0103m nay, qu\u1ea3ng c\u00e1o Gi\u00e1ng sinh 2025 c\u1ee7a Aldi ti\u1ebfp t\u1ee5c xoay quanh nh\u00e2n v\u1eadt \u201cKevin C\u00e0 R\u1ed1t\u201d, l\u1ea7n th\u1ee9 10 tr\u1edf l\u1ea1i.<\/p>\n\n\n\n

      Trong \u201cKevin C\u00e0 R\u1ed1t v\u00e0 Sao ch\u1ed5i Gi\u00e1ng sinh\u201d<\/em>, Kevin kh\u1edfi h\u00e0nh chuy\u1ebfn phi\u00eau l\u01b0u v\u0169 tr\u1ee5 \u0111\u1ec3 gi\u00fap m\u1ed9t \u201cqu\u1ea3 m\u1ecdng sao\u201d t\u00ecm \u0111\u01b0\u1eddng v\u1ec1 nh\u00e0. Qu\u1ea3ng c\u00e1o tr\u00e0n ng\u1eadp tr\u00f2 ch\u01a1i ch\u1eef, t\u00ecnh hu\u1ed1ng h\u00e0i h\u01b0\u1edbc v\u00e0 \u1ea9n \u00fd t\u1eeb c\u00e1c phim bom t\u1ea5n khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng.<\/p>\n\n\n

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      \"\u00dd
      \u00dd t\u01b0\u1edfng marketing gi\u00e1ng sinh t\u1ea1o linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure><\/div>\n\n\n

      \u0110i\u1ec3m \u0111\u00e1ng h\u1ecdc h\u1ecfi trong chi\u1ebfn d\u1ecbch:<\/p>\n\n\n\n