{"id":12818,"date":"2025-08-07T13:26:09","date_gmt":"2025-08-07T06:26:09","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=12818"},"modified":"2025-08-07T13:26:16","modified_gmt":"2025-08-07T06:26:16","slug":"tan-dung-zero-party-data-cho-chien-luoc-affiliate","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/tan-dung-zero-party-data-cho-chien-luoc-affiliate\/","title":{"rendered":"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate"},"content":{"rendered":"\n<p>D\u01b0\u1edbi \u00e1p l\u1ef1c t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t, nhi\u1ec1u chi\u1ebfn d\u1ecbch affiliate hi\u1ec7n nay v\u1eabn t\u1eadp trung v\u00e0o traffic v\u00e0 \u0111\u01a1n h\u00e0ng ng\u1eafn h\u1ea1n. Tuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y \u0111ang d\u1ea7n b\u1ed9c l\u1ed9 h\u1ea1n ch\u1ebf: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, v\u00f2ng \u0111\u1eddi ng\u01b0\u1eddi d\u00f9ng ng\u1eafn v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng. Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u0111\u1ec1 cao t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, chi\u1ebfn l\u01b0\u1ee3c t\u1eadn d\u1ee5ng zero-party data affiliate n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t h\u01b0\u1edbng \u0111i b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Zero-Party Data l\u00e0 d\u1eef li\u1ec7u do ch\u00ednh ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p&nbsp; nh\u01b0 nhu c\u1ea7u, s\u1edf th\u00edch, ng\u00e2n s\u00e1ch ho\u1eb7c \u00fd \u0111\u1ecbnh mua h\u00e0ng. \u0110\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady gi\u00fap c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CTR). V\u1edbi zero-party data, ng\u01b0\u1eddi l\u00e0m affiliate c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p s\u00e1t nhu c\u1ea7u, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch vai tr\u00f2 c\u1ee7a Zero-Party Data trong chi\u1ebfn l\u01b0\u1ee3c affiliate, \u0111\u01b0a ra v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch tri\u1ec3n khai, t\u1eadn d\u1ee5ng ph\u00f9 h\u1ee3p cho ng\u01b0\u1eddi l\u00e0m affiliate trong th\u1eddi \u0111\u1ea1i m\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf-uvcxjfdWjtQnBi8We-ZrdCQb2mk9xPLB4fK1vDmV5o3DqjM6k3LUq6czu4yaHHD7zSyMDozdAzJ-4wEvSqs2_nsHEmItcavyKv0Hw6VebbLsxZVQ2mzpsHN5wo36y7_rbM57MQ?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>1. Zero-Party Data l\u00e0 g\u00ec?<\/strong><\/h1>\n\n\n\n<p>Zero-Party Data (ZPD) l\u00e0 d\u1eef li\u1ec7u do ch\u00ednh ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p cho doanh nghi\u1ec7p. Nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m s\u1edf th\u00edch c\u00e1 nh\u00e2n, nhu c\u1ea7u, m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng, \u0111\u1ed9 tu\u1ed5i, ng\u00e0nh ngh\u1ec1, ho\u1eb7c th\u1eddi \u0111i\u1ec3m h\u1ecd mu\u1ed1n mua h\u00e0ng. \u0110\u1ed5i l\u1ea1i, ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung, s\u1ea3n ph\u1ea9m ho\u1eb7c \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00fang v\u1edbi ng\u1eef c\u1ea3nh v\u00e0 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>ZPD c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp qua c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0: kh\u1ea3o s\u00e1t s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi d\u1eabn link, form \u0111\u0103ng k\u00fd nh\u1eadn \u01b0u \u0111\u00e3i, kh\u1ea3o s\u00e1t sau click ho\u1eb7c ph\u1ea3n h\u1ed3i qua chatbot.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/strong><\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch affiliate h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Paula\u2019s Choice tri\u1ec3n khai tr\u00ean website review s\u1ea3n ph\u1ea9m. Thay v\u00ec ch\u1ec9 \u0111\u1eb7t banner qu\u1ea3ng c\u00e1o t\u0129nh, publisher thi\u1ebft k\u1ebf m\u1ed9t quiz t\u01b0\u01a1ng t\u00e1c c\u00f3 ti\u00eau \u0111\u1ec1: <em>\u201cT\u00ecm routine skincare l\u00fd t\u01b0\u1edfng cho l\u00e0n da b\u1ea1n\u201d<\/em>. Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c m\u1eddi tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lo\u1ea1i da c\u1ee7a b\u1ea1n? (d\u1ea7u\/kh\u00f4\/h\u1ed7n h\u1ee3p\/nh\u1ea1y c\u1ea3m)<br><\/li>\n\n\n\n<li>B\u1ea1n \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec? (m\u1ee5n, l\u00e3o h\u00f3a, x\u1ec9n m\u00e0u\u2026)<br><\/li>\n\n\n\n<li>Ng\u00e2n s\u00e1ch b\u1ea1n s\u1eb5n s\u00e0ng chi l\u00e0 bao nhi\u00eau?<br><\/li>\n<\/ul>\n\n\n\n<p>Sau khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh quiz, h\u1ec7 th\u1ed1ng \u0111\u1ec1 xu\u1ea5t m\u1ed9t combo s\u1ea3n ph\u1ea9m t\u1eeb Paula\u2019s Choice ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u tr\u1ea3 l\u1eddi, \u0111\u1ed3ng th\u1eddi g\u1eafn k\u00e8m link affiliate c\u00e1 nh\u00e2n h\u00f3a v\u00e0 m\u00e3 gi\u1ea3m gi\u00e1 ri\u00eang (\u201cGi\u1ea3m 10% cho routine c\u1ee7a b\u1ea1n\u201d).<\/p>\n\n\n\n<p>Nh\u1edd v\u00e0o Zero-Party Data thu th\u1eadp t\u1eeb quiz, publisher kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n thu \u0111\u01b0\u1ee3c data ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c remarketing \u0111\u00fang insight ng\u01b0\u1eddi d\u00f9ng (v\u00ed d\u1ee5: g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m thay th\u1ebf sau 30 ng\u00e0y). \u0110\u00e2y l\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng c\u1ee7a zero-party data affiliate trong ng\u00e0nh l\u00e0m \u0111\u1eb9p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeJ2LmWEA5lfhwEmb2mdsiz1vn4uQ5JII620Buwfxq5hYXW0qOnUDyzyqwvDLbPczmVTGMTZ05pMERgp1gSVE4i9qV-fdRWSVJ6lhMqO69Ne4Pe6syyjyZSlKmaSUZRNTgrf127iw?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Zero-party-data l\u00e0 g\u00ec?<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>2. Ai n\u00ean tri\u1ec3n khai Zero-Party Data?<\/strong><\/h1>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ng\u01b0\u1eddi l\u00e0m affiliate trong m\u00f4 h\u00ecnh affiliate \u0111\u1ec1u c\u1ea7n tri\u1ec3n khai Zero-Party Data (ZPD). Tuy nhi\u00ean, n\u1ebfu b\u1ea1n thu\u1ed9c m\u1ed9t trong c\u00e1c nh\u00f3m d\u01b0\u1edbi \u0111\u00e2y, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o ZPD kh\u00f4ng ch\u1ec9 c\u1ea7n thi\u1ebft, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i v\u00e0 b\u1ec1n v\u1eefng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong>Ng\u01b0\u1eddi l\u00e0m affiliate x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ho\u1eb7c niche content<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 KOL, influencer, ho\u1eb7c s\u1edf h\u1eefu blog chuy\u00ean bi\u1ec7t (skincare, fitness, dinh d\u01b0\u1ee1ng, c\u00f4ng ngh\u1ec7&#8230;), vi\u1ec7c thu th\u1eadp zero-party data affiliate l\u00e0 c\u00e1ch \u0111\u1ec3 hi\u1ec3u \u0111\u1ed9c gi\u1ea3 c\u1ee7a m\u00ecnh r\u00f5 h\u01a1n \u2013 t\u1eeb \u0111\u00f3 g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 n\u00e2ng cao uy t\u00edn c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Influencer v\u1ec1 ng\u00e1ch dinh d\u01b0\u1ee1ng c\u00f3 th\u1ec3 d\u00f9ng quiz h\u1ecfi ng\u01b0\u1eddi d\u00f9ng v\u1ec1 m\u1ee5c ti\u00eau (gi\u1ea3m c\u00e2n, t\u0103ng c\u01a1, keto&#8230;) tr\u01b0\u1edbc khi gi\u1edbi thi\u1ec7u th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng ho\u1eb7c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p><strong>Ng\u01b0\u1eddi l\u00e0m affiliate ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, mu\u1ed1n gi\u1ea3m ph\u1ee5 thu\u1ed9c<\/strong><\/p>\n\n\n\n<p>N\u1ebfu m\u00f4 h\u00ecnh affiliate c\u1ee7a b\u1ea1n d\u1ef1a v\u00e0o nhi\u1ec1u k\u00eanh (TikTok, blog, email,&#8230;), ZPD s\u1ebd gi\u00fap \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng, t\u1ea1o ra b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang, kh\u00f4ng l\u1ec7 thu\u1ed9c v\u00e0o thu\u1eadt to\u00e1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdoDW3oc1UxaalOz0fq_CEEoY5hHED3T1Rc8IFJwpwHGn11V9ELixMRwLbmu_C9oevd98teBL2r5cM3L5W7VgW7rxnT5RN8jHVa3zmYZSA_JJ_ADfCgc_31eRWXvx0RUBZgMg-9XQ?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Ai n\u00ean tri\u1ec3n khai zero-party-data?<\/p>\n\n\n\n<p><strong>Ng\u01b0\u1eddi l\u00e0m affiliate mu\u1ed1n t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi ng\u01b0\u1eddi d\u00f9ng<\/strong><\/p>\n\n\n\n<p>Vi\u1ec7c thu th\u1eadp zero-party data cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a ngay t\u1eeb l\u1ea7n t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean: t\u1eeb g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u01b0u \u0111\u00e3i theo h\u00e0nh vi. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 hoa h\u1ed3ng cao nh\u01b0ng chu k\u1ef3 ra quy\u1ebft \u0111\u1ecbnh d\u00e0i, nh\u01b0 kh\u00f3a h\u1ecdc, s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n&#8230;<\/p>\n\n\n\n<p><strong>Ng\u01b0\u1eddi l\u00e0m affiliate h\u01b0\u1edbng \u0111\u1ebfn m\u00f4 h\u00ecnh \u201clong-term partnership\u201d v\u1edbi advertiser<\/strong><\/p>\n\n\n\n<p>Thay v\u00ec ch\u1ec9 l\u00e0m ng\u01b0\u1eddi l\u00e0m affiliate \u0111\u01a1n l\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu s\u1edf h\u1eefu data c\u00f3 chi\u1ec1u s\u00e2u. Advertiser ng\u00e0y c\u00e0ng \u0111\u00e1nh gi\u00e1 cao ng\u01b0\u1eddi l\u00e0m affiliate c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p insight ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m \u2013 \u0111i\u1ec1u m\u00e0 zero-party data c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>\u0110\u0103ng k\u00fd l\u00e0m Publisher c\u1ee7a Rentracks \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi Advertiser ngay <a href=\"https:\/\/manage.rentracksw.com\/form\/terms_of_service\/publisher?src=rt\" rel=\"nofollow noopener\" target=\"_blank\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>3. T\u1ea1i sao ZPD quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch affiliate?<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zero-Party Data (ZPD) l\u00e0 ch\u00eca kh\u00f3a gi\u00fap n\u00e2ng c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c affiliate t\u1eeb qu\u1ea3ng b\u00e1 \u0111\u1ea1i tr\u00e0 sang m\u00f4 h\u00ecnh \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng ng\u01b0\u1eddi d\u00f9ng.<br><\/li>\n\n\n\n<li>D\u1eef li\u1ec7u do ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p (nh\u01b0 nhu c\u1ea7u, m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng, th\u00f3i quen, ng\u00e2n s\u00e1ch\u2026) cho ph\u00e9p affiliate \u0111\u01b0a ra g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o h\u00e0nh vi gi\u00e1n ti\u1ebfp ho\u1eb7c thu\u1eadt to\u00e1n n\u1ec1n t\u1ea3ng.<br><\/li>\n\n\n\n<li>ZPD gi\u00fap ng\u01b0\u1eddi l\u00e0m affiliate x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i d\u1eef li\u1ec7u ri\u00eang, kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o data t\u1eeb n\u1ec1n t\u1ea3ng (v\u1ed1n d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi thay \u0111\u1ed5i ch\u00ednh s\u00e1ch).<br><\/li>\n\n\n\n<li>T\u1ec7p ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb ZPD c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i s\u1eed d\u1ee5ng trong nhi\u1ec1u chi\u1ebfn d\u1ecbch sau, n\u00e2ng cao hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n.<br><\/li>\n\n\n\n<li>V\u1ec1 m\u1eb7t t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 ROI, ZPD cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a t\u1eebng \u0111i\u1ec3m ch\u1ea1m: \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u2013 \u0111\u00fang n\u1ed9i dung \u2013 \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<br><\/li>\n\n\n\n<li>Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m affiliate c\u00f3 th\u1ec3 t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao, thay v\u00ec d\u00e0n tr\u1ea3i qu\u1ea3ng c\u00e1o kh\u00f4ng m\u1ee5c ti\u00eau, gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXerW-5sqrScsxlGkXg8AMeDvIFZowEjiY77XwJa-StowHK_DaP2Wgj7lLu2ydG0lS7-06PHW7F_UBDfIOGKv8OPo9zKZDlwP0D0SJ6d8f4GbP7GDKQBOr_e9ussYIZ71W5sgc6b?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Zero-party-data gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>4. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Zero-Party Data v\u00e0 c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c<\/strong><\/h1>\n\n\n\n<p><strong>Zero-Party Data (ZPD):<\/strong> L\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng chia s\u1ebb v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb form \u0111\u0103ng k\u00fd, kh\u1ea3o s\u00e1t, quiz ho\u1eb7c c\u00e1c tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c nh\u01b0 \u201cCh\u1ecdn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n\u201d. D\u1eef li\u1ec7u n\u00e0y r\u1ea5t ch\u00ednh x\u00e1c v\u00ec xu\u1ea5t ph\u00e1t t\u1eeb ch\u00ednh ng\u01b0\u1eddi d\u00f9ng, mang t\u00ednh minh b\u1ea1ch v\u00e0 th\u1ec3 hi\u1ec7n r\u00f5 nhu c\u1ea7u.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5: Ng\u01b0\u1eddi d\u00f9ng t\u1ef1 \u0111i\u1ec1n r\u1eb1ng h\u1ecd \u0111ang mang thai, c\u00f3 nhu c\u1ea7u t\u00ecm vitamin t\u1ed5ng h\u1ee3p kh\u00f4ng m\u00f9i.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXev36LsqhEPVHYFJxaVIJv-BZoTL15hgfwTMsv2CUM0uLPwIXA2UM1nv7XA-XI1NGPSd8CEWQNpEnba5LQMKb5vcLDT8cp7ho-IrJ2Z7leKV5Y07KwpHImY0i_kaxQAfQsNayWtiA?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a ZPD, FPD, SPD, TPD<\/p>\n\n\n\n<p><strong>First-Party Data (FPD): <\/strong>L\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website, \u1ee9ng d\u1ee5ng ho\u1eb7c h\u1ec7 th\u1ed1ng CRM ri\u00eang. Tuy c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng kh\u00f4ng l\u00fd gi\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 s\u00e2u xa nh\u01b0 s\u1edf th\u00edch hay b\u1ed1i c\u1ea3nh c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5: FPD gi\u00fap ghi nh\u1eadn h\u00e0nh vi kh\u00e1ch h\u00e0ng nh\u01b0: th\u01b0\u1eddng mua h\u00e0ng v\u00e0o khung gi\u1edd 20\u201322h, th\u01b0\u1eddng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1, ho\u1eb7c nh\u1ea5n v\u00e0o banner tr\u00ean homepage.<\/em><\/p>\n\n\n\n<p><strong>Second-Party Data (SPD): <\/strong>L\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb t\u1eeb m\u1ed9t b\u00ean kh\u00e1c, th\u01b0\u1eddng l\u00e0 \u0111\u1ed1i t\u00e1c trong h\u1ec7 sinh th\u00e1i affiliate ho\u1eb7c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o. C\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ec7p nh\u01b0ng kh\u00f3 ki\u1ec3m ch\u1ee9ng \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1eadp nh\u1eadt.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5: M\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chia s\u1ebb insight v\u1ec1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng mua th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1.<\/em><\/p>\n\n\n\n<p><strong>Third-Party Data (TPD): <\/strong>L\u00e0 d\u1eef li\u1ec7u thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u00f4ng khai ho\u1eb7c b\u00ean th\u1ee9 ba chuy\u00ean b\u00e1n d\u1eef li\u1ec7u. Lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y ng\u00e0y c\u00e0ng b\u1ecb h\u1ea1n ch\u1ebf do lu\u1eadt b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u v\u00e0 thi\u1ebfu kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5: D\u1eef li\u1ec7u cookie t\u1ed5ng h\u1ee3p t\u1eeb c\u00e1c website kh\u00e1c nhau, ho\u1eb7c danh s\u00e1ch email mua t\u1eeb b\u00ean th\u1ee9 ba.<\/em><\/p>\n\n\n\n<p><strong>B\u1ea3ng so s\u00e1nh t\u1ed5ng quan gi\u1eefa Zero-data v\u00e0 c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Lo\u1ea1i d\u1eef li\u1ec7u<\/strong><\/td><td><strong>Ngu\u1ed3n thu th\u1eadp<\/strong><\/td><td><strong>\u0110\u1eb7c \u0111i\u1ec3m ch\u00ednh<\/strong><\/td><td><strong>M\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c<\/strong><\/td><td><strong>T\u00ednh minh b\u1ea1ch<\/strong><\/td><\/tr><tr><td><strong>Zero-Party Data<\/strong><\/td><td>Ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p (form, quiz\u2026)<\/td><td>Th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ecbnh, nhu c\u1ea7u c\u00e1 nh\u00e2n<\/td><td>R\u1ea5t cao<\/td><td>R\u1ea5t cao<\/td><\/tr><tr><td><strong>First-Party Data<\/strong><\/td><td>Theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng<\/td><td>Hi\u1ec3u h\u00e0nh vi, nh\u01b0ng thi\u1ebfu b\u1ed1i c\u1ea3nh ho\u1eb7c l\u00fd do<\/td><td>Cao<\/td><td>Cao<\/td><\/tr><tr><td><strong>Second-Party Data<\/strong><\/td><td>First-party data t\u1eeb \u0111\u1ed1i t\u00e1c<\/td><td>C\u00f3 gi\u00e1 tr\u1ecb tham kh\u1ea3o nh\u01b0ng thi\u1ebfu ki\u1ec3m so\u00e1t<\/td><td>Trung b\u00ecnh<\/td><td>Trung b\u00ecnh<\/td><\/tr><tr><td><strong>Third-Party Data<\/strong><\/td><td>T\u1eadp h\u1ee3p t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u00f4ng khai\/b\u00ean th\u1ee9 ba<\/td><td>Quy m\u00f4 l\u1edbn, nh\u01b0ng thi\u1ebfu ch\u00ednh x\u00e1c &amp; kh\u00f3 c\u00e1 nh\u00e2n h\u00f3a<\/td><td>Th\u1ea5p<\/td><td>Th\u1ea5p<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>5. C\u00e1ch t\u1eadn d\u1ee5ng ZPD cho chi\u1ebfn l\u01b0\u1ee3c affiliate theo ph\u1ec5u marketing<\/strong><\/h1>\n\n\n\n<p>Zero-Party Data (ZPD) ph\u00e1t huy hi\u1ec7u qu\u1ea3 cao nh\u1ea5t khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u00fang c\u00e1ch v\u00e0o t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u affiliate marketing. M\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 thu th\u1eadp ZPD \u2013 t\u1eeb \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdJaP5eTs5AUyZqRgPVNvynJKQFZtnJR4vkgebg8lM59tEhFr0RhxmE1VGbSRCcVnKvz3tRarq-A4XHw6_TpN4ynH_yog0LC4SOaF6Tfgd-dXlZNmBTSAYwRJz1MINMqnEE-oIgfQ?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">C\u00e1ch t\u1eadn d\u1ee5ng ZPD cho chi\u1ebfn l\u01b0\u1ee3c affiliate theo ph\u1ec5u marketing<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n 1: <em>Awareness<\/em> \u2013 Thu h\u00fat &amp; \u0111\u1ecbnh h\u01b0\u1edbng<\/strong> <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110i\u1ec3m ch\u1ea1m:<\/strong> Ngay sau khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o affiliate link<br><\/li>\n\n\n\n<li><strong>C\u00e1ch tri\u1ec3n khai:<\/strong> Thay v\u00ec d\u1eabn th\u1eb3ng \u0111\u1ebfn trang b\u00e1n h\u00e0ng, ng\u01b0\u1eddi l\u00e0m affiliate c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t quiz ng\u1eafn ho\u1eb7c bi\u1ec3u m\u1eabu \u0111\u01a1n gi\u1ea3n. C\u00e2u h\u1ecfi t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau, t\u00ecnh hu\u1ed1ng s\u1eed d\u1ee5ng ho\u1eb7c s\u1edf th\u00edch (v\u00ed d\u1ee5: \u201cB\u1ea1n ch\u1ecdn n\u01b0\u1edbc hoa cho d\u1ecbp n\u00e0o \u2013 h\u1eb9n h\u00f2, c\u00f4ng s\u1edf hay m\u00f9a h\u00e8?\u201d).<br><\/li>\n\n\n\n<li><strong>L\u1ee3i \u00edch:<\/strong> Gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00fang s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m ngay t\u1eeb \u0111\u1ea7u.<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcU2XMsMDmi3awDZ0rohDytoy0qOGefwr7u-Ujnjhyt1HtilbL7tUmMLp8tMG3jNaw40f7-bXkd9Kj_FxQT9KK1VM1Vz9eqKMg3XV5QdfVS2ye00eLcDsfr9MTKUE7TKoNiOmVkaw?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Giai \u0111o\u1ea1n 1: Awareness \u2013 Thu h\u00fat &amp; \u0111\u1ecbnh h\u01b0\u1edbng<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n 2: <em>Consideration<\/em> \u2013 C\u00e1 nh\u00e2n h\u00f3a &amp; t\u0103ng t\u01b0\u01a1ng t\u00e1c<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110i\u1ec3m ch\u1ea1m:<\/strong> T\u1ea1i landing page c\u00e1 nh\u00e2n h\u00f3a<br><\/li>\n\n\n\n<li><strong>C\u00e1ch tri\u1ec3n khai:<\/strong> D\u1ef1a tr\u00ean th\u00f4ng tin v\u1eeba thu \u0111\u01b0\u1ee3c, hi\u1ec3n th\u1ecb n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u01b0 danh s\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc, th\u00f4ng \u0111i\u1ec7p theo ng\u1eef c\u1ea3nh, \u01b0u \u0111\u00e3i \u0111\u00fang nhu c\u1ea7u. C\u00f3 th\u1ec3 k\u1ebft h\u1ee3p CTA thu lead \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i.<br><\/li>\n\n\n\n<li><strong>L\u1ee3i \u00edch:<\/strong> T\u0103ng th\u1eddi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng on-site v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1edd c\u1ea3m gi\u00e1c \u201c\u0111\u01b0\u1ee3c hi\u1ec3u\u201d.<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeGCSOHVQvwaHr51GbG6594Pawo7ldlCbSL-whctvblwmP1CmKE-HbbChV4E_CaqPAy_UQHs4uhdc1uY91I-3OzvFx5rUenbkVm3MvXV_69Yn2lqqbxtFtosBeQyvvW1sescHjDhQ?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Giai \u0111o\u1ea1n 2: Consideration \u2013 C\u00e1 nh\u00e2n h\u00f3a &amp; t\u0103ng t\u01b0\u01a1ng t\u00e1c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Giai \u0111o\u1ea1n 3: <em>Conversion &amp; Retention<\/em> \u2013 T\u1ed1i \u01b0u t\u1ef7 l\u1ec7 ch\u1ed1t &amp; gi\u1eef ch\u00e2n<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110i\u1ec3m ch\u1ea1m:<\/strong> Sau khi ng\u01b0\u1eddi d\u00f9ng tho\u00e1t trang ho\u1eb7c ch\u01b0a mua<br><\/li>\n\n\n\n<li><strong>C\u00e1ch tri\u1ec3n khai:<\/strong> S\u1eed d\u1ee5ng d\u1eef li\u1ec7u ZPD \u0111\u1ec3 thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch remarketing \u2013 email theo s\u1edf th\u00edch, qu\u1ea3ng c\u00e1o \u0111\u1ed9ng, n\u1ed9i dung g\u1ee3i nh\u1eafc. C\u00e1c c\u00f4ng c\u1ee5 automation cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a s\u00e2u nh\u01b0 \u201c\u0110\u1eebng qu\u00ean set n\u01b0\u1edbc hoa m\u00f9a h\u00e8 b\u1ea1n ch\u1ecdn!\u201d<br><\/li>\n\n\n\n<li><strong>L\u1ee3i \u00edch:<\/strong> T\u0103ng kh\u1ea3 n\u0103ng quay l\u1ea1i, gi\u1ea3m chi ph\u00ed re-engagement, x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch trung th\u00e0nh.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUaL_5LNbpcrNUMbwJCF9sqHz-CoHXsRSffXHKIMI78HWwGoVsoFGGQjkz3JxuRZNPOjjsNGp8eQutLGJ9y_rIzq5xXEf5ZjXJag5OEKLQxs4rIiczmYIzLbS_aB87LFS0BlanvA?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Giai \u0111o\u1ea1n 3: Conversion &amp; Retention \u2013 T\u1ed1i \u01b0u t\u1ef7 l\u1ec7 ch\u1ed1t &amp; gi\u1eef ch\u00e2n<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>6. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi thu th\u1eadp ZPD<\/strong><\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdPQ7gpGasTDFauPwIu1TP4E4NBBFrvJHTHtnghshio2cHKqTU-mXCBVf37l4o0ugEU1ZAstZZvmoT_9-hjlh-eL1SVIXvr5DLqyk-SpAvGhOPVKbE275ta3eAlAysoaFtnKd4gTQ?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate\"\/><\/figure><\/div>\n\n\n<p><strong>H\u1ecfi qu\u00e1 nhi\u1ec1u, thu \u0111\u01b0\u1ee3c qu\u00e1 \u00edt<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn l\u00e0 c\u1ed1 g\u1eafng thu th\u1eadp qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u ngay t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. Khi bi\u1ec3u m\u1eabu h\u1ecfi \u0111\u1ebfn 5\u20136 c\u00e2u, t\u1ef7 l\u1ec7 tho\u00e1t t\u0103ng r\u00f5 r\u1ec7t.<\/li>\n\n\n\n<li><strong><em>Gi\u1ea3i ph\u00e1p<\/em><\/strong><strong>:<\/strong> Ch\u1ec9 n\u00ean h\u1ecfi 1\u20132 c\u00e2u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng ho\u1eb7c b\u1ed1i c\u1ea3nh s\u1eed d\u1ee5ng. C\u00e1c b\u01b0\u1edbc thu th\u1eadp chuy\u00ean s\u00e2u n\u00ean th\u1ef1c hi\u1ec7n sau, qua email ho\u1eb7c trong qu\u00e1 tr\u00ecnh remarketing.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kh\u00f4ng trao \u0111\u1ed5i gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng chia s\u1ebb n\u1ebfu h\u1ecd kh\u00f4ng th\u1ea5y quy\u1ec1n l\u1ee3i.<\/li>\n\n\n\n<li><strong><em>Gi\u1ea3i ph\u00e1p<\/em><\/strong><strong>:<\/strong> N\u00eau r\u00f5 l\u00fd do tham gia quiz ho\u1eb7c form \u2013 ch\u1eb3ng h\u1ea1n \u201cNh\u1eadn g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n\u201d, \u201cT\u1ed1i \u01b0u \u01b0u \u0111\u00e3i \u0111\u00fang nhu c\u1ea7u c\u1ee7a b\u1ea1n\u201d.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng x\u1eed l\u00fd &amp; s\u1eed d\u1ee5ng l\u1ea1i d\u1eef li\u1ec7u<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m affiliate t\u1ea1o quiz nh\u01b0ng kh\u00f4ng li\u00ean k\u1ebft v\u1edbi h\u1ec7 th\u1ed1ng email, CRM ho\u1eb7c automation. K\u1ebft qu\u1ea3 l\u00e0 d\u1eef li\u1ec7u b\u1ecb l\u00e3ng ph\u00ed.<\/li>\n\n\n\n<li><strong><em>Gi\u1ea3i ph\u00e1p<\/em><\/strong><strong>:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Klaviyo, Mailchimp ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 Google Sheet \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0 ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u theo tag nh\u1eb1m d\u00f9ng l\u1ea1i cho remarketing.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>7. G\u1ee3i \u00fd c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng tri\u1ec3n khai ZPD<\/strong><\/h1>\n\n\n\n<p><strong>Thu th\u1eadp d\u1eef li\u1ec7u<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Typeform, Jotform: T\u1ea1o bi\u1ec3u m\u1eabu v\u00e0 quiz tr\u1ef1c quan, d\u1ec5 nh\u00fang v\u00e0o landing page<br><\/li>\n\n\n\n<li>Google Form: Mi\u1ec5n ph\u00ed, d\u1ec5 d\u00f9ng, ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u1eed nghi\u1ec7m concept<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdMvYe242p7m_36xF3SqE59-8KzqMbv8FtIgFugJcJp8vfmy2B-ry_tpbh2lbz5ifuclzxEFra4u0THZoMpxkvE2mNcBdDMFBnRQ-uBHNExhcTlAwHAi7ZQHgu_-WjwmANZMjuxEA?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">G\u1ee3i \u00fd c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng tri\u1ec3n khai ZPD<\/p>\n\n\n\n<p><strong>C\u00e1 nh\u00e2n h\u00f3a v\u00e0 remarketing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klaviyo: D\u00e0nh cho email t\u1ef1 \u0111\u1ed9ng theo h\u00e0nh vi v\u00e0 ph\u00e2n kh\u00fac<br><\/li>\n\n\n\n<li>Mailchimp: K\u1ebft h\u1ee3p thu lead, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 g\u1eedi chu\u1ed7i email c\u00e1 nh\u00e2n h\u00f3a<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe7Gtl1t_QXD-6XzSnaEEGsgX8rYMr5DBTwZLnRqIMjugVWNks1t8D4ZZ5XaH3BuT-dnoKeu10K-o1vD2w34Ua78TE4g0Oozpzj1aIiMNcGrxGeOQ09b9ZBRUiGOaY4o9wL2BfK1g?key=rfnCw-_W-rAJnjQgBzn-kw\" alt=\"\"\/><\/figure>\n\n\n\n<p>G\u1ee3i \u00fd c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng tri\u1ec3n khai ZPD<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn:&nbsp;<\/strong><\/h1>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f3 n\u1eafm b\u1eaft v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng si\u1ebft ch\u1eb7t quy\u1ec1n ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u, ng\u01b0\u1eddi l\u00e0m affiliate bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn. Thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o h\u00e0nh vi do n\u1ec1n t\u1ea3ng thu th\u1eadp, zero-party data m\u1edf ra h\u01b0\u1edbng \u0111i ch\u1ee7 \u0111\u1ed9ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n, d\u1ef1a tr\u00ean th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng t\u1ef1 nguy\u1ec7n cung c\u1ea5p.<\/p>\n\n\n\n<p>D\u00f9 kh\u00f3 tri\u1ec3n khai \u0111\u1ea1i tr\u00e0 nh\u01b0 qu\u1ea3ng c\u00e1o, ZPD mang l\u1ea1i l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i: c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang, c\u1ea3i thi\u1ec7n ROI nh\u1edd ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u2013 \u0111\u00fang l\u00fac \u2013 \u0111\u00fang s\u1ea3n ph\u1ea9m. V\u1edbi t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tri\u1ec3n khai \u0111\u00fang c\u00e1ch, ng\u01b0\u1eddi l\u00e0m affiliate ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebfn ZPD th\u00e0nh t\u00e0i s\u1ea3n d\u1eef li\u1ec7u \u0111\u1ed9c l\u1eadp, h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng l\u00e2u d\u00e0i. Mu\u1ed1n b\u1eaft \u0111\u1ea7u l\u00e0m affiliate hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i m\u1edbi, b\u1ea1n c\u1ea7n v\u1eeba bi\u1ebft c\u00e1ch thu th\u1eadp ZPD, v\u1eeba hi\u1ec3u c\u00e1ch th\u00edch \u1ee9ng v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 quan tr\u1ecdng nh\u1ea5t ph\u1ea3i c\u00f3 cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong>XEM TH\u00caM: <\/strong><a href=\"https:\/\/rentracks.com.vn\/nguoi-lam-affiliate-ai-thay-doi-hanh-vi-mua-sam\/\">Top 5 Chi\u1ebfn L\u01b0\u1ee3c Hi\u1ec7u Qu\u1ea3 Cho Ng\u01b0\u1eddi L\u00e0m Affiliate Khi AI Thay \u0110\u1ed5i H\u00e0nh Vi Mua S\u1eafm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u01b0\u1edbi \u00e1p l\u1ef1c t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t, nhi\u1ec1u chi\u1ebfn d\u1ecbch affiliate hi\u1ec7n nay v\u1eabn t\u1eadp trung v\u00e0o traffic v\u00e0 \u0111\u01a1n h\u00e0ng&hellip;&nbsp;<a href=\"https:\/\/rentracks.com.vn\/en\/tan-dung-zero-party-data-cho-chien-luoc-affiliate\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">T\u1eadn D\u1ee5ng Zero-Party Data Hi\u1ec7u Qu\u1ea3 Cho Chi\u1ebfn L\u01b0\u1ee3c Affiliate<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":12819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56,20,15],"tags":[44,38,36],"class_list":["post-12818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-goc-chia-se","category-tiep-thi-lien-ket","tag-affiliate-marketing","tag-chien-dich-tiep-thi-lien-ket","tag-lam-affiliate-marketing"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12818"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=12818"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12818\/revisions"}],"predecessor-version":[{"id":12821,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12818\/revisions\/12821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/12819"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=12818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=12818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=12818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}