{"id":12797,"date":"2025-07-31T17:33:03","date_gmt":"2025-07-31T10:33:03","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=12797"},"modified":"2025-08-08T09:00:03","modified_gmt":"2025-08-08T02:00:03","slug":"7-xu-huong-dinh-hinh-influencer-marketing-2025","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/7-xu-huong-dinh-hinh-influencer-marketing-2025\/","title":{"rendered":"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0"},"content":{"rendered":"\n<p>Influencer marketing \u0111ang ng\u00e0y c\u00e0ng gi\u1eef vai tr\u00f2 trung t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi Gen Z v\u00e0 Gen Alpha \u2013 hai th\u1ebf h\u1ec7 chi ph\u1ed1i h\u00e0nh vi mua s\u1eafm hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u01b0\u1edbc v\u00e0o n\u0103m 2025, khi AI ph\u00e1t tri\u1ec3n m\u1ea1nh, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i li\u00ean t\u1ee5c thay \u0111\u1ed5i v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean kh\u00f3 \u0111o\u00e1n h\u01a1n bao gi\u1edd h\u1ebft, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, ADV v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn:<\/p>\n\n\n\n<p>L\u00e0m sao \u0111\u1ec3 t\u1ed1i \u01b0u influencer marketing v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng h\u01a1n trong th\u1eddi \u0111\u1ea1i m\u1edbi?<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 g\u00f3c nh\u00ecn chuy\u00ean m\u00f4n, b\u00e0i vi\u1ebft sau \u0111\u00e2y t\u1ed5ng h\u1ee3p b\u00e1o c\u00e1o xu h\u01b0\u1edbng \u0111\u1ecbnh h\u00ecnh influencer marketing 2025 t\u1eeb <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-expert-insights-predictions-2025\/\" rel=\"nofollow noopener\" target=\"_blank\">Influencer Marketing Hub<\/a> v\u00e0 <a href=\"https:\/\/blog.vn.revu.net\/bao-cao-xu-huong-influencer-marketing-2025\/\" rel=\"nofollow noopener\" target=\"_blank\">Revu <\/a>v\u1ec1 7 thay \u0111\u1ed5i n\u1ed5i b\u1eadt c\u1ee7a ng\u00e0nh, mang \u0111\u1ebfn g\u00f3c nh\u00ecn to\u00e0n c\u1ea3nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb influencer hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>S\u1ed1 Li\u1ec7u \u0110\u00e1ng Ch\u00fa \u00dd<\/strong><\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc3yYaJ-zARvvP-vrPoJ2ks906FijlZrFfuuiehm3H-9cqgFehPl2p9b30rwaNlxNZ8L7j5dLEI9wIFlYMkdIXmwynju7qkVtRVxSEgd-CGCZVn5ni7Li4SCF6X2MhNHYLCqbcI2Q?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">S\u1ed1 li\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>265<\/strong> chuy\u00ean gia trong ng\u00e0nh \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n<\/li>\n\n\n\n<li><strong>42%<\/strong> d\u1ef1 \u0111o\u00e1n AI s\u1ebd chi ph\u1ed1i chu\u1ed7i gi\u00e1 tr\u1ecb influencer marketing<\/li>\n\n\n\n<li><strong>13,6%<\/strong> \u0111\u1ec1 cao y\u1ebfu t\u1ed1 c\u1ed9ng \u0111\u1ed3ng<\/li>\n\n\n\n<li><strong>11,4%<\/strong> nh\u1ea5n m\u1ea1nh c\u00e1 nh\u00e2n ho\u00e1 s\u00e2u<\/li>\n\n\n\n<li>C\u00e1c xu h\u01b0\u1edbng kh\u00e1c g\u1ed3m\n<ul class=\"wp-block-list\">\n<li>T\u00ecm ki\u1ebfm qua m\u1ea1ng x\u00e3 h\u1ed9i (Social Search) \u2013 <strong>9,1%<\/strong>,&nbsp;<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (Social Commerce) \u2013 <strong>7,3%<\/strong>&nbsp;<\/li>\n\n\n\n<li>H\u1ee3p \u0111\u1ed3ng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t (Performance-based contracts) \u2013 <strong>5,7%<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Trong nh\u00f3m \u1ee9ng d\u1ee5ng AI:\n<ul class=\"wp-block-list\">\n<li><strong>35,2%<\/strong> ch\u1ecdn C\u00e1 nh\u00e2n h\u00f3a&nbsp;<\/li>\n\n\n\n<li><strong>24,8% <\/strong>ch\u1ecdn T\u1ed1i \u01b0u n\u1ed9i dung<\/li>\n\n\n\n<li><strong>15,6%<\/strong> ch\u1ecdn T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh<\/li>\n\n\n\n<li><strong>12,4%<\/strong> ch\u1ecdn T\u00ecm ki\u1ebfm &amp; l\u1ef1a ch\u1ecdn KOL<\/li>\n\n\n\n<li><strong>8,7%<\/strong> ch\u1ecdn Social Commerce b\u1eb1ng AI<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>R\u00e0o c\u1ea3n AI:\n<ul class=\"wp-block-list\">\n<li><strong>28,4%<\/strong> lo ng\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 deepfake<\/li>\n\n\n\n<li><strong>24,6%<\/strong> lo ng\u1ea1i m\u1ea5t t\u00ednh x\u00e1c th\u1ef1c<\/li>\n\n\n\n<li><strong>15,8%<\/strong> c\u1ea3nh b\u00e1o v\u1ec1 nguy c\u01a1 th\u00f4ng tin sai l\u1ec7ch<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e1ng l\u01b0u \u00fd, 5,24 t\u1ef7 l\u00e0 con s\u1ed1 th\u1ec3 hi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i n\u0103m 2025, t\u0103ng 4,1% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Th\u00eam v\u00e0o \u0111\u00f3, b\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y l\u00ean \u0111\u1ebfn 97% Gen Z l\u1ea5y c\u1ea3m h\u1ee9ng mua s\u1eafm t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Nh\u1eefng con s\u1ed1 tr\u00ean kh\u00f4ng ch\u1ec9 ph\u00e1c h\u1ecda hi\u1ec7n tr\u1ea1ng, m\u00e0 c\u00f2n h\u00e9 m\u1edf t\u01b0\u01a1ng lai c\u1ee7a Influencer Marketing: m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i AI kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng c\u1ee5, m\u00e0 l\u00e0 c\u1ed1t l\u00f5i; n\u01a1i c\u1ed9ng \u0111\u1ed3ng v\u01b0\u1ee3t l\u00ean tr\u00ean l\u01b0\u1ee3t follow, v\u00e0 n\u01a1i m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh \u201cph\u1ec5u c\u1ea3m h\u1ee9ng\u201d cho h\u00e0nh vi mua s\u1eafm.<\/p>\n\n\n\n<p>V\u1eady \u0111\u00e2u l\u00e0 7 chuy\u1ec3n \u0111\u1ed9ng l\u1edbn s\u1ebd \u0111\u1ecbnh h\u00ecnh to\u00e0n ng\u00e0nh trong n\u0103m 2025? D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd \u0111i t\u1eeb th\u00e1ch th\u1ee9c &#8211; xu h\u01b0\u1edbng &#8211; gi\u1ea3i ph\u00e1p \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh trong b\u1ed1i c\u1ea3nh thi tr\u01b0\u1eddng 2025.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing To\u00e0n C\u1ea7u&nbsp;<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 1: AI l\u00ean ng\u00f4i \u0111\u1ecbnh h\u00ecnh influencer marketing (42%)<\/strong><\/h2>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng:<\/strong><strong><br><\/strong>B\u01b0\u1edbc sang 2025, AI \u0111ang tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t c\u1ee7a influencer marketing. <strong>86% th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00e3 \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 ch\u1ecdn creator v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch. AI kh\u00f4ng ch\u1ec9 ph\u00e2n t\u00edch t\u1ec7p follower ph\u00f9 h\u1ee3p, m\u00e0 c\u00f2n \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch n\u1ed9i dung, l\u1ecbch s\u1eed hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o chuy\u1ec3n \u0111\u1ed5i.<br>Nh\u1edd lo\u1ea1i b\u1ecf y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh, AI gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb: t\u1eeb tuy\u1ec3n ch\u1ecdn KOL, tri\u1ec3n khai, \u0111o l\u01b0\u1eddng, cho \u0111\u1ebfn t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 l\u1ee3i nhu\u1eadn th\u1ef1c.<\/p>\n\n\n\n<p><strong>Th\u00e1ch th\u1ee9c:<\/strong><strong><br><\/strong>Trong nhi\u1ec1u n\u0103m, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn l\u1ef1a ch\u1ecdn KOL\/creator d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1 m\u1eb7t nh\u01b0 s\u1ed1 follower v\u00e0 \u0111\u1ed9 n\u1ed5i ti\u1ebfng. C\u00e1ch l\u00e0m n\u00e0y d\u1ec5 d\u1eabn \u0111\u1ebfn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn b\u1ecb l\u1ec7ch ho\u1eb7c qu\u00e1 r\u1ed9ng<br><\/li>\n\n\n\n<li>Hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i th\u1ea5p d\u00f9 ti\u1ebfp c\u1eadn cao<br><\/li>\n\n\n\n<li>Kh\u00f3 \u0111o l\u01b0\u1eddng ROI, kh\u00f4ng t\u1ed1i \u01b0u cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdMfabMk8W-w7OLXCDthkw2vEdCNN01oqZGkkwvpd_HFmMGG3Lr8wI98o-9MPK-JkpMDlQiOnV7QgrKSWO6fQMRgEvYrI3yWfFKQ0N-41qvNWiOVZVL7PZmFXan2YhfYaVqJ0VeJg?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\" style=\"width:601px;height:auto\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">AI h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh KPI r\u00f5 r\u00e0ng: doanh s\u1ed1, lead, ho\u1eb7c LTV \u0111\u1ec3 l\u00e0m chu\u1ea9n ch\u1ecdn KOL<br><\/li>\n\n\n\n<li>Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn d\u1ecbch c\u0169: ph\u1ee5c v\u1ee5 cho ph\u00e2n t\u00edch AI<br><\/li>\n\n\n\n<li>D\u00f9ng AI scoring \u0111\u1ec3 ch\u1ecdn creator c\u00f3 \u0111\u1ed9 ph\u00f9 h\u1ee3p cao nh\u1ea5t<br><\/li>\n\n\n\n<li>Ch\u1ea1y A\/B test nh\u1ecf tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng quy m\u00f4<br><\/li>\n\n\n\n<li>Theo d\u00f5i ROI li\u00ean t\u1ee5c, \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung v\u00e0 ng\u00e2n s\u00e1ch theo d\u1eef li\u1ec7u th\u1ef1c<\/li>\n<\/ul>\n\n\n\n<p><strong>Case study:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDvl2nLIVYuhxkV60dJaa-KROuJnDXiRadCPHv_bxidl8QNXYqRB0D8N1hkpOXHW7a9UeBlvKezW2MLo1gXJrYmj9IVsHMOC4Zf_1qIcQnOI-uYcP4nvNyLK-cgLDxtFg45mZgHg?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\" style=\"width:932px;height:auto\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unilever<\/strong> d\u00f9ng Gen AI t\u00e1i t\u1ea1o n\u1ed9i dung influencer, t\u1ea1o 3,5 t\u1ef7 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 t\u0103ng 52% kh\u00e1ch h\u00e0ng m\u1edbi (<a href=\"https:\/\/www.wsj.com\/articles\/how-unilever-used-ai-to-make-soap-go-viral-8e723717?gaa_at=eafs&amp;gaa_n=ASWzDAjk7HRgvueFrM0hTQISEkJNZ8L_MPEhqlCDqyOR5LFksbBKPrdw0wa5&amp;gaa_sig=smaVzxjdRkDJHvIfTp-y4E7K5NgyPOsqu-DepMmmabL_riJzTNX4ZuqaqO3WVzUuWaZjliWHL5_Emo8QUzqf6g%3D%3D&amp;gaa_ts=68738144&amp;utm\" rel=\"nofollow noopener\" target=\"_blank\">WSJ<\/a>).<\/li>\n\n\n\n<li><strong>LTK <\/strong>\u1ee9ng d\u1ee5ng Match.AI gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng ROAS (l\u1ee3i nhu\u1eadn\/chi ph\u00ed qu\u1ea3ng c\u00e1o) 5\u20138 l\u1ea7n nh\u1edd ch\u1ecdn \u0111\u00fang KOL theo h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng (<a href=\"https:\/\/company.shopltk.com\/en\/ltk-ai?utm\" rel=\"nofollow noopener\" target=\"_blank\">LTK<\/a>).<\/li>\n\n\n\n<li><strong>L\u2019Or\u00e9al<\/strong> k\u1ebft h\u1ee3p BENlabs ph\u00e2n t\u00edch 13 tri\u1ec7u creator, \u0111\u1ea1t 4,5 tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c chi\u1ebfn d\u1ecbch Biotherm (<a href=\"https:\/\/www.benlabs.com\/case-study\/biotherm-aquasource-campaign\/\" rel=\"nofollow noopener\" target=\"_blank\">BENlabs<\/a>).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 2: \u01afu ti\u00ean c\u1ed9ng \u0111\u1ed3ng (13,6%)<\/strong><\/h2>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng:<\/strong><strong><br><\/strong>N\u0103m 2025 ch\u1ee9ng ki\u1ebfn s\u1ef1 d\u1ecbch chuy\u1ec3n m\u1ea1nh sang c\u1ed9ng \u0111\u1ed3ng kh\u00e9p k\u00edn \u2013 n\u01a1i ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 k\u1ebft n\u1ed1i th\u1eadt s\u1ef1. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Discord, Reddit, Instagram hay nh\u00f3m Facebook \u0111\u00f3ng tr\u1edf th\u00e0nh n\u01a1i trao \u0111\u1ed5i ch\u00ednh. Creator trong c\u1ed9ng \u0111\u1ed3ng n\u00e0y kh\u00f4ng c\u1ea7n n\u1ed5i ti\u1ebfng nh\u01b0ng c\u00f3 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng cao v\u00e0 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn h\u00e0nh vi. 13,6% chuy\u00ean gia cho r\u1eb1ng x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng s\u1ebd l\u00e0 \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p><strong>Th\u00e1ch th\u1ee9c:<\/strong><strong><br><\/strong>Nhi\u1ec1u chi\u1ebfn d\u1ecbch influencer hi\u1ec7n nay v\u1eabn qu\u00e1 t\u1eadp trung v\u00e0o l\u01b0\u1ee3t ti\u1ebfp c\u1eadn m\u00e0 b\u1ecf qu\u00ean chi\u1ec1u s\u00e2u k\u1ebft n\u1ed1i. Khi ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng ho\u00e0i nghi tr\u01b0\u1edbc qu\u1ea3ng c\u00e1o v\u00e0 KOL n\u1ed5i ti\u1ebfng, n\u1ed9i dung d\u1ec5 b\u1ecb xem l\u01b0\u1edbt, t\u01b0\u01a1ng t\u00e1c th\u1ea5p v\u00e0 thi\u1ebfu g\u1eafn k\u1ebft d\u00e0i h\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p kh\u00f3 khi mu\u1ed1n x\u00e2y d\u1ef1ng ni\u1ec1m tin hay duy tr\u00ec c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh sau chi\u1ebfn d\u1ecbch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdG7F-GW_BWTa_0DB2pSCk1f9umY4ohSAJRxEUsJ_DxC_JlxqY6I_WQ0w2KrEOX7GuENoWeLMSVOhLKIoGb2KTELCy1iO_-ARhDhO_yGNg67S-Fwq_W6KwDDXtLtQNRbo4tPcjJUQ?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">C\u1ed9ng \u0111\u1ed3ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (reach), th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0: c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng (sentiment), m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u (NPS), v\u00e0 t\u1ec9 l\u1ec7 quay l\u1ea1i t\u01b0\u01a1ng t\u00e1c ho\u1eb7c mua h\u00e0ng (loyalty rate).<\/li>\n\n\n\n<li>T\u1ea1o n\u1ed9i dung th\u1eadt, k\u1ebft n\u1ed1i th\u1eadt: \u01b0u ti\u00ean storytelling t\u1eeb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, tr\u00e1nh qu\u1ea3ng b\u00e1 qu\u00e1 \u0111\u00e0.<\/li>\n\n\n\n<li>Ch\u1ecdn creator g\u1eafn b\u00f3 c\u1ed9ng \u0111\u1ed3ng: \u01b0u ti\u00ean ng\u01b0\u1eddi c\u00f3 uy t\u00edn t\u1ef1 nhi\u00ean trong c\u00e1c nh\u00f3m chuy\u00ean bi\u1ec7t nh\u01b0 m\u1eb9 b\u1ec9m, fan Kpop hay Gen Z h\u1ecdc sinh.<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n micro-ambassador d\u00e0i h\u1ea1n: x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i s\u1ee9 quy m\u00f4 nh\u1ecf ho\u1eb7c h\u1ed7 tr\u1ee3 creator v\u1eadn h\u00e0nh c\u1ed9ng \u0111\u1ed3ng ri\u00eang g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<p><strong>Case study<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdi2OxiqJojCGkKEzEmRuBBhE8fQ-SqQIOmx8OFFfCw-xAX3D34K1FCHyMSKc8H92OTgXXdPoD_aGJ3HdvFJNrg4c44SBID3QKC9h5JP3n6KcM-sPV-y0v6JvV2U5MJS447jqvl?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Glossier: <\/strong>C\u00f4ng ty x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng micro\u2011influencer g\u1ecdi l\u00e0 \u201cGlossier Girls\u201d, bao g\u1ed3m kh\u00e1ch h\u00e0ng th\u1ef1c v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c l\u00ean \u0111\u1ebfn 7.5% \u2013 cao h\u01a1n g\u1ea5p \u0111\u00f4i m\u1ee9c trung b\u00ecnh ng\u00e0nh, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y doanh thu t\u0103ng 600% YoY v\u00e0 gi\u1ea3m 40% chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi (<a href=\"https:\/\/www.influencer-hero.com\/blogs\/influencer-marketing-roi-examples\" rel=\"nofollow noopener\" target=\"_blank\">Influencer Hero<\/a>).<\/li>\n\n\n\n<li><strong>Huda Beauty:<\/strong> T\u00edch c\u1ef1c chia s\u1ebb n\u1ed9i dung tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UGC), t\u1eeb micro\u2011influencer \u0111\u1ebfn ng\u01b0\u1eddi th\u01b0\u1eddng d\u00f9ng s\u1ea3n ph\u1ea9m, t\u1ea1o c\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c v\u00e0 k\u1ebft n\u1ed1i. Hi\u1ec7n t\u1ea1i, 36% ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8\/ng\u01b0\u1eddi th\u00e2n (cao h\u01a1n 22% t\u1eeb influencer), kh\u1eb3ng \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung mang t\u00ednh c\u1ed9ng \u0111\u1ed3ng (community\u2011driven content) so v\u1edbi marketing truy\u1ec1n th\u1ed1ng (<a href=\"https:\/\/www.voguebusiness.com\/story\/beauty\/inside-beautys-digital-hype-chase\" rel=\"nofollow noopener\" target=\"_blank\">Vogue Business<\/a>).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 3: C\u00e1 nh\u00e2n ho\u00e1 theo h\u00e0nh vi (11,4%)<\/strong><\/h2>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng:<\/strong><strong><br><\/strong>C\u00e1 nh\u00e2n ho\u00e1 kh\u00f4ng c\u00f2n d\u1eebng \u1edf vi\u1ec7c x\u01b0ng h\u00f4 t\u00ean ng\u01b0\u1eddi d\u00f9ng. Th\u01b0\u01a1ng hi\u1ec7u \u0111ang ti\u1ebfn \u0111\u1ebfn \u201cc\u00e1 nh\u00e2n ho\u00e1 vi m\u00f4\u201d \u2013 n\u01a1i n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo t\u1eebng h\u00e0nh vi c\u1ee5 th\u1ec3 nh\u01b0: xem s\u1ea3n ph\u1ea9m nhi\u1ec1u l\u1ea7n nh\u01b0ng ch\u01b0a mua, v\u1eeba k\u1ebft th\u00fac xem livestream, ho\u1eb7c nh\u1ea5n affiliate link t\u1eeb creator. \u0110\u00e2y l\u00e0 c\u00e1ch duy tr\u00ec k\u1ebft n\u1ed1i li\u00ean t\u1ee5c, s\u00e1t b\u1ed1i c\u1ea3nh v\u00e0 n\u00e2ng hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p><strong>Th\u00e1ch th\u1ee9c:<\/strong><strong><br><\/strong>Gen Z kh\u00f4ng ch\u1ea5p nh\u1eadn nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u1ea1i tr\u00e0. H\u1ecd k\u1ef3 v\u1ecdng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i hi\u1ec3u m\u00ecnh nh\u01b0 m\u1ed9t c\u00e1 th\u1ec3 ri\u00eang bi\u1ec7t. 74% Gen Z s\u1eb5n s\u00e0ng r\u1eddi b\u1ecf n\u1ebfu c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eafng nghe \u2013 m\u1ed9t c\u1ea3nh b\u00e1o nghi\u00eam tr\u1ecdng cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn ki\u1ec3u c\u0169, thi\u1ebfu s\u1ef1 quan t\u00e2m c\u00e1 nh\u00e2n ho\u00e1 th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfcYAvBgZxTo9Zn0Bk1luTS43bLR7vyUnBBqLujVdoeE8MPxWM1JCiFD4CqdZWGpOrHUs1pK5ZL-ODAotGtHwSebSJHhbqzc52VzjlV7udWyTFy-GSeiKU8dJldEoqKft5-y-v7?key=yVscbr9g4XqE3cEHbVypcQ\" style=\"width: 1000px;\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">C\u00e1 nh\u00e2n h\u00f3a theo h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thu th\u1eadp zero-party data:<\/strong> Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u1ef1 nguy\u1ec7n chia s\u1ebb d\u1eef li\u1ec7u qua kh\u1ea3o s\u00e1t, mini game, comment \u2013 ngu\u1ed3n d\u1eef li\u1ec7u s\u1ea1ch gi\u00fap hi\u1ec3u r\u00f5 nhu c\u1ea7u.<br><\/li>\n\n\n\n<li><strong>C\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung theo h\u00e0nh vi:<\/strong> T\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p nh\u01b0: retargeting \u0111\u00fang s\u1ea3n ph\u1ea9m quan t\u00e2m, chatbot ph\u1ea3n h\u1ed3i theo l\u1ecbch s\u1eed g\u1ea7n nh\u1ea5t, ho\u1eb7c \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n khi ng\u01b0\u1eddi d\u00f9ng tho\u00e1t trang thanh to\u00e1n.<br><\/li>\n\n\n\n<li><strong>T\u1ef1 \u0111\u1ed9ng ho\u00e1 theo ng\u1eef c\u1ea3nh:<\/strong> K\u00edch ho\u1ea1t n\u1ed9i dung ph\u00f9 h\u1ee3p t\u1ea1i t\u1eebng \u0111i\u1ec3m ch\u1ea1m \u2013 sau livestream, sau khi click affiliate link, hay l\u1ea7n quay l\u1ea1i website th\u1ee9 ba \u2013 gi\u1eef cu\u1ed9c tr\u00f2 chuy\u1ec7n lu\u00f4n li\u1ec1n m\u1ea1ch v\u00e0 \u0111\u00fang l\u00fac.<\/li>\n<\/ul>\n\n\n\n<p><strong>Case study: <\/strong>Theo <a href=\"https:\/\/spreadbot.ai\/blog\/unlocking-the-power-of-ai-driven-content-personalization-in-influencer-marketing-strategies-for-maximizing-engagement-and-brand-loyalty\/\" rel=\"nofollow noopener\" target=\"_blank\">SpreadBot AI<\/a>, c\u00e1c case study n\u1ed5i b\u1eadt trong vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a theo h\u00e0nh vi c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXesaO7eIiz5wrMtgJv4SLYXByNXJIxTA7Xu7ukQe-SD4AKPIwzvcVP64kqgcv8SyjtB0AXoRhcUBed8Ky96gy1K_4FaYpth_KIm3s9hoRafiBqcM2MwWPjMkpjTmjaGbcmki-DoIA?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Sephora (2024): D\u00f9ng AI ph\u00e2n t\u00edch lo\u1ea1i da, h\u00e0nh vi mua v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 gh\u00e9p influencer ph\u00f9 h\u1ee3p t\u1eebng nh\u00f3m kh\u00e1ch. K\u1ebft qu\u1ea3: t\u0103ng 15% t\u01b0\u01a1ng t\u00e1c v\u00e0 20% chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li>Nike (2023): Ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 hi\u1ec3u s\u1edf th\u00edch nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ch\u1ecdn influencer theo s\u1edf th\u00edch c\u00e1 nh\u00e2n. K\u1ebft qu\u1ea3: t\u0103ng 25% t\u1ef7 l\u1ec7 mua sau khi xem n\u1ed9i dung v\u00e0 30% m\u1ee9c \u0111\u1ed9 trung th\u00e0nh.<\/li>\n\n\n\n<li>Netflix (2024): C\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung influencer theo h\u00e0nh vi xem v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. K\u1ebft qu\u1ea3: t\u0103ng 18% t\u01b0\u01a1ng t\u00e1c video v\u00e0 22% l\u01b0\u1ee3t \u0111\u0103ng k\u00fd m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 4: T\u00ecm ki\u1ebfm qua m\u1ea1ng x\u00e3 h\u1ed9i (Social Search)<\/strong><\/h2>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng:<\/strong><strong><br><\/strong>N\u1ed9i dung t\u00ecm ki\u1ebfm gi\u1edd ph\u1ea3i hi\u1ec7n di\u1ec7n ngay tr\u00ean n\u1ec1n t\u1ea3ng ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1edbt h\u1eb1ng ng\u00e0y \u2013 t\u1eeb TikTok, Instagram \u0111\u1ebfn YouTube Shorts. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o \u201c\u0111\u1eb9p v\u00e0 viral\u201d, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u00e0m n\u1ed9i dung mang t\u00ednh gi\u1ea3i \u0111\u00e1p v\u00e0 d\u1eabn d\u1eaft quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p><strong>Th\u00e1ch th\u1ee9c:<\/strong><br>SEO Google kh\u00f4ng c\u00f2n l\u00e0 \u201cv\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng\u201d khi Gen Z \u2013 th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o nh\u1ea5t \u2013 ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm tr\u1ef1c ti\u1ebfp tr\u00ean TikTok v\u00e0 Instagram. Theo kh\u1ea3o s\u00e1t, 40% Gen Z d\u00f9ng TikTok nh\u01b0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u00ednh, thay th\u1ebf c\u1ea3 Google trong nh\u1eefng truy v\u1ea5n \u0111\u1ea7u ti\u00ean li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, xu h\u01b0\u1edbng, ho\u1eb7c review.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng hi\u1ec7n di\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng video ng\u1eafn, b\u1ea1n m\u1ea5t c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n \u1edf b\u01b0\u1edbc \u0111\u1ea7u ph\u1ec5u.<br><\/li>\n\n\n\n<li>N\u1ebfu n\u1ed9i dung kh\u00f4ng mang t\u00ednh t\u00ecm ki\u1ebfm cao, b\u1ea1n kh\u00f3 l\u1ecdt v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, b\u1ea5t ch\u1ea5p ch\u1ea1y ads hay SEO website t\u1ed1t \u0111\u1ebfn \u0111\u00e2u.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc_RclPmFEcqQhMUvOPlVqFP5uFKRZmJDiohkYGQn36A7IGj615FfjiXk22amVLhGb1-jpGCn_1EmsC_KGoFff6OTGt34ZN-Ezf8uUIKlpfXIvwhKGNmJBuTpnufj4je-M1Mr6vJQ?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">T\u00ecm ki\u1ebfm qua m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o video tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3, c\u00f3 nhu c\u1ea7u cao: \u201ckem ch\u1ed1ng n\u1eafng n\u00e0o cho da d\u1ea7u?\u201d, \u201cmua v\u00e9 m\u00e1y bay r\u1ebb \u1edf \u0111\u00e2u?\u201d, v.v.<br><\/li>\n\n\n\n<li>T\u1ed1i \u01b0u caption v\u00e0 hashtag theo d\u1ea1ng truy v\u1ea5n d\u00e0i, d\u1ec5 t\u00ecm (long-tail).<br><\/li>\n\n\n\n<li>H\u1ee3p t\u00e1c KOL s\u1ea3n xu\u1ea5t video Q&amp;A, how-to, ho\u1eb7c review theo h\u01b0\u1edbng gi\u1ea3i \u0111\u00e1p v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf, ch\u1ee9 kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<p><strong>Case study<\/strong><\/p>\n\n\n\n<p>American Eagle (2025): Th\u01b0\u01a1ng hi\u1ec7u th\u1eed nghi\u1ec7m chi\u1ebfn d\u1ecbch TikTok Search Ads \u0111\u1ec3 xu\u1ea5t hi\u1ec7n khi Gen Z t\u00ecm c\u00e1c s\u1ea3n ph\u1ea9m denim. Chi\u1ebfn d\u1ecbch mang l\u1ea1i ROAS (l\u1ee3i nhu\u1eadn\/chi ph\u00ed qu\u1ea3ng c\u00e1o) t\u0103ng 100%, CPA gi\u1ea3m 46%, v\u00e0 ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i t\u0103ng g\u1ea5p 10 l\u1ea7n (<a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/inspiration\/american-eagle-search-ads-case-study\" rel=\"nofollow noopener\" target=\"_blank\">TikTok for business<\/a>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcDYpdW2ZYi9-5r3B0JELA0sAaxo6i02x0l4KghIWal_J_JRwpDglNFeqV_tpSZuJ5CUFXVM9r5GDBHEGPD5LQK50qmsyPgVPo_Xj6A9jOl71uMcJsiTMqL5d9iB-c06sE55pyBlw?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Case study t\u1eeb American Eagle<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 5: B\u00f9ng n\u1ed5 Social Commerce&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng:<\/strong><strong><br><\/strong>Social Commerce \u2013 m\u00f4 h\u00ecnh mua s\u1eafm ngay trong n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u2013 \u0111ang tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n m\u1edbi. Theo kh\u1ea3o s\u00e1t, 97% Gen Z \u0111\u00e3 t\u1eebng mua h\u00e0ng qua TikTok, Instagram ho\u1eb7c Facebook, cho th\u1ea5y h\u00e0nh vi mua s\u1eafm \u0111ang g\u1eafn li\u1ec1n v\u1edbi tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed, kh\u00e1m ph\u00e1 n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>Th\u00e1ch th\u1ee9c:<\/strong><strong><br><\/strong>Tr\u01b0\u1edbc \u0111\u00e2y, h\u00e0nh tr\u00ecnh mua h\u00e0ng r\u1ea3i r\u00e1c qua nhi\u1ec1u n\u1ec1n t\u1ea3ng: xem review \u1edf m\u1ed9t n\u01a1i, t\u00ecm gi\u00e1 \u1edf n\u01a1i kh\u00e1c, r\u1ed3i mua \u1edf m\u1ed9t ch\u1ed7 kh\u00e1c. \u0110i\u1ec1u n\u00e0y khi\u1ebfn tracking kh\u00f3 kh\u0103n, t\u1ed1i \u01b0u ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcqXMDEy2CDmqVyUE-hZK2Fr7qGa59nTnGxZg20VpAZarHFjUZX5npr54TMEZzmhwJkLVW_N3sS4gUFrFz3cDeLRlpX8RXSbr0uwTmgV8XkdVJDAutewtgrkfpo-JEBPXE0ef0e?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">B\u00f9ng n\u1ed5 social commerce<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o n\u1ed9i dung d\u1eabn d\u1eaft h\u00e0nh vi mua ngay: T\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ecbnh d\u1ea1ng nh\u01b0 review ch\u00e2n th\u1ef1c, livestream t\u01b0\u01a1ng t\u00e1c, video h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u2013 gi\u00fap ng\u01b0\u1eddi d\u00f9ng v\u1eeba xem v\u1eeba c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n<li>G\u1eafn affiliate link, t\u00edch h\u1ee3p s\u1ea3n ph\u1ea9m TikTok Shop, Instagram Tag \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng click l\u00e0 mua \u0111\u01b0\u1ee3c ngay, r\u00fat ng\u1eafn t\u1ed1i \u0111a h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/li>\n\n\n\n<li>Theo d\u00f5i to\u00e0n b\u1ed9 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i: T\u1eeb l\u01b0\u1ee3t xem, click, \u0111\u1ebfn \u0111\u01a1n h\u00e0ng \u2013 \u0111\u1eb7c bi\u1ec7t c\u1ea7n \u0111o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh v\u00e0 t\u1ec9 l\u1ec7 quay l\u1ea1i. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung, l\u1ef1a ch\u1ecdn KOL v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd.<\/li>\n<\/ul>\n\n\n\n<p><strong>Case study:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coolmate \u2013 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam Vi\u1ec7t Nam \u2013 \u0111\u00e3 t\u1eadn d\u1ee5ng TikTok Shop v\u00e0 Livestream \u0111\u1ec3 ghi nh\u1eadn doanh s\u1ed1 t\u0103ng g\u1ea5p 3 l\u1ea7n ch\u1ec9 sau 6 th\u00e1ng. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd l\u00e0 h\u1ee3p t\u00e1c c\u00f9ng h\u01a1n 50 Creators nh\u1ecf l\u1ebb, x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u00e2n th\u1ef1c, g\u1ea7n g\u0169i v\u1edbi \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng ng\u00e0y (<a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/xu-huong-tich-hop-mua-sam-va-mang-xa-hoi-tren-nen-tang-tiktok\" rel=\"nofollow noopener\" target=\"_blank\">Brands Vietnam<\/a>).<\/li>\n\n\n\n<li>Hasaki \u2013 chu\u1ed7i b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m \u2013 t\u1eadp trung m\u1ea1nh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Livestream gi\u1ea3m gi\u00e1, ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u00ean TikTok Shop. Nh\u1edd v\u1eady, Hasaki \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 8%, cao h\u01a1n m\u1ee9c trung b\u00ecnh ng\u00e0nh (4%) (<a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/xu-huong-tich-hop-mua-sam-va-mang-xa-hoi-tren-nen-tang-tiktok\" rel=\"nofollow noopener\" target=\"_blank\">Brands Vietnam<\/a>).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfIlZFNZwXmB8X3-NdU2iyWjLUPGYM8Rg9q5leH1PwNi355J8jQGwh0pKtfYVw1bkr60GSo5-6AGpKpYJiEF2rRJumyX19N-tAcjjuL6-rV6ulVPE947M7yObEt0xufpGgHNe291Q?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\" style=\"width:941px;height:auto\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Coolmate v\u00e0 social commerce<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 6: H\u1ee3p \u0111\u1ed3ng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t (5,7%)<\/strong><\/h2>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng:<\/strong><strong><br><\/strong>Thay v\u00ec \u201ctr\u1ea3 tr\u01b0\u1edbc \u2013 hy v\u1ecdng c\u00f3 \u0111\u01a1n\u201d, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang chuy\u1ec3n sang c\u00e1c m\u00f4 h\u00ecnh tr\u1ea3 ph\u00ed theo hi\u1ec7u su\u1ea5t, nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPA (Cost per Action)<\/strong> \u2013 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 (\u0111\u0103ng k\u00fd, mua h\u00e0ng).<br><\/li>\n\n\n\n<li><strong>ROAS (Return on Ad Spend)<\/strong> \u2013 \u0111o hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o so v\u1edbi chi ph\u00ed.<br><\/li>\n\n\n\n<li><strong>Revenue Sharing (chia s\u1ebb doanh thu)<\/strong> \u2013 h\u1ee3p t\u00e1c c\u00f9ng ph\u00e1t tri\u1ec3n, c\u00f9ng h\u01b0\u1edfng l\u1ee3i.<\/li>\n<\/ul>\n\n\n\n<p><strong>Th\u00e1ch th\u1ee9c:<\/strong><strong><br><\/strong>Doanh nghi\u1ec7p chi ng\u00e2n s\u00e1ch l\u1edbn cho KOL\/agency theo g\u00f3i c\u1ed1 \u0111\u1ecbnh (tr\u1ecdn b\u00e0i, tr\u1ecdn chi\u1ebfn d\u1ecbch), nh\u01b0ng kh\u00f4ng bi\u1ebft \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i th\u1eadt s\u1ef1. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f2n c\u1ea3m t\u00ednh, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 kh\u00f3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfrVjNDYaP4gCFz6lnAPeks0O6H2iZF08fTLGWWlPeBaqeXkWAzAZeNCecq_RoMIp47j3nD5v7OMkmFBz_kAGoXepVlth5rqJ14OGDeGSCFCNmNaZc8elio7LvNTRC25Fpg_uWB?key=yVscbr9g4XqE3cEHbVypcQ\" style=\"width: 1000px;\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">H\u1ee3p \u0111\u1ed3ng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110o ROI xuy\u00ean su\u1ed1t to\u00e0n funnel<\/strong>: K\u1ebft n\u1ed1i d\u1eef li\u1ec7u t\u1eeb CRM, GA4, TikTok Analytics \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi, doanh thu v\u00e0 chi ph\u00ed c\u1ee5 th\u1ec3 t\u1eebng chi\u1ebfn d\u1ecbch.<br><\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng h\u1ee3p \u0111\u1ed3ng th\u00f4ng minh (smart contract)<\/strong>: X\u00e2y d\u1ef1ng cam k\u1ebft minh b\u1ea1ch \u2013 n\u1ebfu \u0111\u1ea1t KPI m\u1edbi thanh to\u00e1n, gi\u1ea3m r\u1ee7i ro cho brand v\u00e0 th\u00fac \u0111\u1ea9y b\u00ean tri\u1ec3n khai t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t.<br><\/li>\n\n\n\n<li><strong>Ch\u1ecdn \u0111\u1ed1i t\u00e1c hi\u1ec3u r\u00f5 affiliate &amp; performance<\/strong>: Kh\u00f4ng ph\u1ea3i creator n\u00e0o c\u0169ng h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh n\u00e0y \u2013 c\u1ea7n \u01b0u ti\u00ean nh\u00f3m c\u00f3 mindset t\u0103ng tr\u01b0\u1edfng v\u00e0 k\u1ef9 n\u0103ng theo d\u00f5i d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<p><strong>Case study:<\/strong><\/p>\n\n\n\n<p>Suntory PepsiCo Vietnam (2022\u20132023): Senior Manager IMC c\u1ee7a h\u00e3ng nh\u1ea5n m\u1ea1nh vi\u1ec7c k\u1ebft h\u1ee3p performance marketing (t\u1eadp trung ROAS\/ROI) v\u00e0 brand building t\u1ea1o ra hi\u1ec7u qu\u1ea3 ng\u1eafn h\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n (<a href=\"https:\/\/cmovietnam.com\/tiktok-x-warc-1-tinh-hieu-qua-cua-viec-dau-tu-performance-marketing-va-brand-building\/\" rel=\"nofollow noopener\" target=\"_blank\">CMO Vietnam<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng 7: Niche Creator l\u00ean ng\u00f4i<\/strong><\/h2>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng:<\/strong><strong><br><\/strong>Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung theo t\u1eebng ng\u00e1ch nh\u1ecf \u0111ang ch\u1ee9ng minh s\u1ee9c n\u1eb7ng th\u1ef1c s\u1ef1. H\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng n\u1ed5i ti\u1ebfng, nh\u01b0ng s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng nh\u1ecf tin t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i. M\u1ed9t ng\u01b0\u1eddi chia s\u1ebb ki\u1ebfn th\u1ee9c d\u1ea1y con ki\u1ec3u Nh\u1eadt, m\u1ed9t b\u1ea1n tr\u1ebb n\u00f3i v\u1ec1 skincare chuy\u00ean s\u00e2u, hay ng\u01b0\u1eddi \u0103n chay tr\u01b0\u1eddng chia s\u1ebb b\u1eefa \u0103n h\u1eb1ng ng\u00e0y \u2013 ch\u00ednh h\u1ecd m\u1edbi th\u1eadt s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n\n\n\n<p><strong>Th\u00e1ch th\u1ee9c:<\/strong><strong><br><\/strong>Trong khi AI \u0111ang c\u00e1 nh\u00e2n h\u00f3a theo h\u00e0nh vi v\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u nh\u00ecn l\u1ea1i gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng, th\u00ec nhi\u1ec1u nh\u00e3n h\u00e0ng v\u1eabn m\u1ea3i m\u00ea ch\u1ea1y theo l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. H\u1ecd ch\u1ecdn ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, n\u1ed9i dung \u0111\u1ea1i tr\u00e0, ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi nh\u01b0ng kh\u00f4ng th\u1ef1c s\u1ef1 n\u00f3i tr\u00fang nhu c\u1ea7u c\u1ee5 th\u1ec3. K\u1ebft qu\u1ea3 l\u00e0 chi\u1ebfn d\u1ecbch &#8220;g\u00e2y \u1ed3n \u00e0o m\u00e0 kh\u00f4ng thuy\u1ebft ph\u1ee5c&#8221;, hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcl3HUXFrmb10zm1Yd8peDD1JcKUGyihcgmlt25NdIJJwXRwICzOpufVkk76exM6h8iDN1DOmnRymJJHZJwmjv0dQK0ex3yegyv4wntpFA5KBnw-LiYDQfVp81AjWtQ3DPjX52iyA?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Niche creator l\u00ean ng\u00f4i<\/p>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi s\u00e1ng t\u1ea1o theo ng\u00e0nh h\u00e0ng, s\u1edf th\u00edch, \u0111\u1ecba ph\u01b0\u01a1ng.<br><\/li>\n\n\n\n<li>Ch\u1ecdn ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ec1u \u0111\u1eb7n, chuy\u00ean s\u00e2u, t\u01b0 v\u1ea5n c\u00f3 chi\u1ec1u s\u00e2u.<br><\/li>\n\n\n\n<li>C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p theo t\u1eebng nh\u00f3m \u2013 m\u1eb9 b\u1ec9m, sinh vi\u00ean, ng\u01b0\u1eddi l\u00e0m v\u0103n ph\u00f2ng\u2026<\/li>\n<\/ul>\n\n\n\n<p><strong>Case study:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Garnier Vietnam \u2013 Micro\u2011influencer &amp; UGC (n\u0103m 2024): Chi\u1ebfn d\u1ecbch khuy\u1ebfn kh\u00edch chia s\u1ebb UGC (user\u2011generated content) t\u1eeb micro\u2011influencer \u0111\u1ea1t 27.000 t\u01b0\u01a1ng t\u00e1c, 175.000 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, v\u00e0 t\u1ef7 l\u1ec7 engagement l\u00ean \u0111\u1ebfn 8.32% (<a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/346201-suc-manh-va-tiem-nang-cua-influencer-marketing-trong-ky-nguyen-creator-economy\" rel=\"nofollow noopener\" target=\"_blank\">Brands Vietnam<\/a>).<\/li>\n\n\n\n<li>Samsung Vietnam \u2013 TikTok &amp; Concert Nano\/Micro Influencer (2024): Samsung ph\u1ed1i h\u1ee3p v\u1edbi h\u00e0ng tr\u0103m micro\u2011influencer tham gia concert \u201cAnh Trai Say Hi\u201d, chia s\u1ebb tr\u1ea3i nghi\u1ec7m qua TikTok v\u00e0 reel. N\u1ed9i dung g\u00e2y d\u1ef1ng c\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c, cao tr\u00e0o v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c cao c\u00f9ng t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn &amp; \u0111\u1ed9 tin c\u1eady t\u1eeb c\u1ed9ng \u0111\u1ed3ng t\u0103ng v\u01b0\u1ee3t tr\u1ed9i (<a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/micro-influencer-chia-khoa-chot-don-thi-truong-ngach\" rel=\"nofollow noopener\" target=\"_blank\">Brands Vietnam<\/a>).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXejFNJZR0DNhhP0nXWv92Q5Sf3K0PMze8Oq2GYV4CYZKRXi13fcQAWFLBrdYkluw30RNKXz1nL30NnU0sKKqfkWkoypZMIRLfs0tIwAdlSuVcvDNXjL52_IMKc7HvdqnSEFahmN?key=yVscbr9g4XqE3cEHbVypcQ\" alt=\"7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Samsung h\u1ee3p t\u00e1c v\u1edbi c\u00e1c niche creator<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>K\u1ebft Lu\u1eadn<\/strong><\/h1>\n\n\n\n<p>Nh\u00ecn l\u1ea1i 7 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt, c\u00f3 th\u1ec3 th\u1ea5y Influencer Marketing \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n di\u1ec7n: n\u01a1i AI chi ph\u1ed1i to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb, c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n \u0111\u1ed9 n\u1ed5i ti\u1ebfng, v\u00e0 hi\u1ec7u su\u1ea5t tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c m\u1edbi \u0111\u1ec3 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u1eadt. C\u00e1 nh\u00e2n ho\u00e1 theo h\u00e0nh vi, t\u00ecm ki\u1ebfm x\u00e3 h\u1ed9i, v\u00e0 social commerce kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1eb7c \u0111\u1ecbnh trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.&nbsp;<\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft k\u1ebft n\u1ed1i \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac b\u1eb1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o \u1ea3nh h\u01b0\u1edfng th\u1eadt s\u1ef1. Ng\u01b0\u1eddi chi\u1ebfn th\u1eafng trong cu\u1ed9c ch\u01a1i n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 ng\u01b0\u1eddi c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn nh\u1ea5t, m\u00e0 l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, h\u00e0nh vi v\u00e0 h\u1ec7 sinh th\u00e1i n\u01a1i th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<p>\u0110\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh trong k\u1ebf ho\u1ea1ch influencer marketing, ngo\u00e0i n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ee9c th\u1eddi, b\u1ea1n c\u00f2n c\u1ea7n n\u1eafm v\u1eefng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>XEM TH\u00caM: <a href=\"https:\/\/rentracks.com.vn\/nguoi-lam-affiliate-ai-thay-doi-hanh-vi-mua-sam\/\">Top 5 Chi\u1ebfn L\u01b0\u1ee3c Hi\u1ec7u Qu\u1ea3 Cho Ng\u01b0\u1eddi L\u00e0m Affiliate Khi AI Thay \u0110\u1ed5i H\u00e0nh Vi Mua S\u1eafm.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing \u0111ang ng\u00e0y c\u00e0ng gi\u1eef vai tr\u00f2 trung t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0&hellip;&nbsp;<a href=\"https:\/\/rentracks.com.vn\/en\/7-xu-huong-dinh-hinh-influencer-marketing-2025\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">7 Xu H\u01b0\u1edbng \u0110\u1ecbnh H\u00ecnh Influencer Marketing 2025\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":12799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12797"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=12797"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12797\/revisions"}],"predecessor-version":[{"id":12823,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12797\/revisions\/12823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/12799"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=12797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=12797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=12797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}