Kh\u00f4ng ph\u1ea3i c\u1ee9 c\u00f3 \u0111\u01a1n l\u00e0 chi\u1ebfn d\u1ecbch affiliate \u0111\u00e3 th\u00e0nh c\u00f4ng. M\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 mang v\u1ec1 h\u00e0ng tr\u0103m \u0111\u01a1n m\u1ed7i ng\u00e0y \u2013 nh\u01b0ng n\u1ebfu advertiser ch\u1ec9 nh\u00ecn v\u00e0o con s\u1ed1 b\u1ec1 n\u1ed5i m\u00e0 kh\u00f4ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t, th\u00ec r\u1ea5t d\u1ec5 \u201c\u0111\u1ed1t ng\u00e2n s\u00e1ch\u201d m\u00e0 kh\u00f4ng h\u1ec1 hay bi\u1ebft.<\/p>\n\n\n\n
Hi\u1ec7u qu\u1ea3 th\u1eadt s\u1ef1 c\u1ee7a affiliate n\u1eb1m \u1edf \u0111\u00e2u?<\/strong> N\u1ebfu kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 affiliate<\/strong>, b\u1ea1n s\u1ebd d\u1ec5 g\u1eb7p nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/p>\n\n\n\n \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng \u201cchi ph\u00ed v\u00f4 h\u00ecnh\u201d khi\u1ebfn chi\u1ebfn d\u1ecbch affiliate k\u00e9m hi\u1ec7u qu\u1ea3 d\u00f9 tr\u00ean b\u1ec1 m\u1eb7t v\u1eabn c\u00f3 \u0111\u01a1n \u0111\u1ec1u \u0111\u1ec1u.<\/p>\n\n\n\n V\u00ec v\u1eady, advertiser c\u1ea7n theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean<\/strong> \u2013 t\u1eeb l\u00fac ch\u1ecdn \u0111\u1ed1i t\u00e1c affiliate, theo d\u00f5i ch\u1ea5t l\u01b0\u1ee3ng traffic, \u0111\u1ebfn khi ghi nh\u1eadn \u0111\u01a1n h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 sau chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n Click l\u00e0 s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o link affiliate (do publisher t\u1ea1o) d\u1eabn \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m c\u1ee7a advertiser. Ki\u1ec3m tra n\u1ebfu s\u1ed1 click cao nh\u01b0ng kh\u00f4ng ra \u0111\u01a1n cho th\u1ea5y:<\/p>\n\n\n\n V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: <\/strong>M\u1ed9t chi\u1ebfn d\u1ecbch m\u1ef9 ph\u1ea9m thu v\u1ec1 10.000 click trong 3 ng\u00e0y nh\u01b0ng ch\u1ec9 c\u00f3 120 \u0111\u01a1n \u21d2 CR ch\u1ec9 1,2% \u21d2 c\u1ea7n r\u00e0 so\u00e1t l\u1ea1i UX v\u00e0 incentive.<\/p>\n\n\n 10 ch\u1ec9 s\u1ed1 c\u1ea7n theo d\u00f5i khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 affiliate<\/em><\/p>\n\n\n\n Conversion Rate (CR) l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 ng\u01b0\u1eddi nh\u1ea5p link v\u00e0 s\u1ed1 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i (th\u01b0\u1eddng l\u00e0 mua h\u00e0ng).<\/p>\n\n\n\n CR = (S\u1ed1 \u0111\u01a1n h\u00e0ng \/ S\u1ed1 click) x 100%<\/strong><\/p>\n\n\n\n Ch\u1ec9 s\u1ed1 t\u1ed1t cho t\u1eebng ng\u00e0nh l\u00e0:<\/strong><\/p>\n\n\n\n Vi\u1ec7c advertiser c\u1ea7n l\u00e0m l\u00e0 so s\u00e1nh CR gi\u1eefa c\u00e1c publisher, t\u1ed1i \u01b0u n\u1ed9i dung, landing page, CTA v\u00e0 test A\/B \u0111\u1ec3 t\u0103ng CR t\u1eebng b\u01b0\u1edbc. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u1eb1ng CR<\/em><\/p>\n\n\n\n CPA l\u00e0 chi ph\u00ed b\u1ea1n tr\u1ea3 cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng ho\u00e0n th\u00e0nh<\/strong> (mua h\u00e0ng, \u0111\u0103ng k\u00fd, \u0111i\u1ec1n form, v.v.). \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch tr\u1ef1c ti\u1ebfp nh\u1ea5t<\/strong>. M\u1ed9t campaign CPA cao h\u01a1n AOV (gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh) ngh\u0129a l\u00e0 b\u1ea1n \u0111ang l\u1ed7.<\/p>\n\n\n\n V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 affiliate b\u1eb1ng CPA<\/em><\/p>\n\n\n\n T\u1ef7 l\u1ec7 \u0111\u01a1n h\u1ee3p l\u1ec7 (\u0111\u01b0\u1ee3c duy\u1ec7t\/ho\u00e0n t\u1ea5t) tr\u00ean t\u1ed5ng s\u1ed1 \u0111\u01a1n ph\u00e1t sinh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Approval Rate<\/p>\n\n\n\n T\u1ef7 l\u1ec7 = \u0110\u01a1n h\u1ee3p l\u1ec7 \/ T\u1ed5ng \u0111\u01a1n ph\u00e1t sinh x 100%<\/strong><\/p>\n\n\n\n Advertiser c\u1ea7n theo d\u00f5i v\u00ec: Publisher c\u00f3 th\u1ec3 \u0111\u1ea9y traffic r\u1ea5t m\u1ea1nh, nh\u01b0ng n\u1ebfu t\u1ef7 l\u1ec7 \u0111\u01a1n h\u1ee3p l\u1ec7 th\u1ea5p<\/strong> (<70%), th\u00ec:<\/p>\n\n\n\n G\u1ee3i \u00fd:<\/strong><\/p>\n\n\n\n \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 affiliate b\u1eb1ng AR<\/em><\/p>\n\n\n\n AOV l\u00e0 t\u1ed5ng doanh thu chia cho s\u1ed1 \u0111\u01a1n h\u00e0ng. AOV gi\u00fap advertiser:<\/p>\n\n\n\n M\u1eb9o:<\/strong> T\u0103ng AOV = t\u0103ng ROI \u21d2 ch\u1ea1y chi\u1ebfn d\u1ecbch t\u1eb7ng qu\u00e0, mi\u1ec5n ph\u00ed ship khi mua combo, v.v.<\/p>\n\n\n\n T\u1ef7 l\u1ec7 \u0111\u01a1n b\u1ecb hu\u1ef7 ho\u1eb7c ho\u00e0n l\u1ea1i sau khi \u0111\u00e3 mua \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 Return Rate.<\/p>\n\n\n\n M\u1ee9c bao nhi\u00eau l\u00e0 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c?<\/strong><\/p>\n\n\n\n Advertiser n\u00ean x\u1eed l\u00fd th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3m thi\u1ec3u Return Rate?<\/strong><\/p>\n\n\n\n T\u01b0\u1edfng d\u1ec5 \u0111o, nh\u01b0ng nhi\u1ec1u advertiser v\u1eabn kh\u00f4ng t\u00e1ch b\u1ea1ch doanh thu affiliate v\u00e0 doanh thu t\u1ef1 nhi\u00ean<\/strong>. H\u00e3y d\u00f9ng UTM (Urchin Tracking Module) r\u00f5 r\u00e0ng v\u00e0 h\u1ec7 th\u1ed1ng tracking \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c affiliate \u0111\u00f3ng g\u00f3p bao nhi\u00eau.<\/p>\n\n\n\n B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Rentracks, Impact, ho\u1eb7c t\u1ea1o h\u1ec7 th\u1ed1ng BI n\u1ed9i b\u1ed9 ph\u00e2n lo\u1ea1i ngu\u1ed3n traffic chu\u1ea9n ch\u1ec9nh.<\/p>\n\n\n \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 affiliate t\u1eeb doanh thu <\/em><\/p>\n\n\n\n EPC l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n \u201cki\u1ebfm \u0111\u01b0\u1ee3c\u201d (ho\u1eb7c ph\u1ea3i tr\u1ea3) cho m\u1ed7i l\u01b0\u1ee3t click.<\/p>\n\n\n\n EPC = Doanh thu \/ S\u1ed1 l\u01b0\u1ee3t click<\/strong><\/p>\n\n\n\n EPC gi\u00fap advertiser so s\u00e1nh hi\u1ec7u su\u1ea5t gi\u1eefa c\u00e1c publisher<\/strong>. Ai c\u00f3 EPC cao ngh\u0129a l\u00e0:<\/p>\n\n\n\n Th\u1eddi gian trung b\u00ecnh t\u1eeb khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o link \u0111\u1ebfn khi mua h\u00e0ng th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Time to conversion.<\/p>\n\n\n\n Theo d\u00f5i Time to conversion gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n G\u1ee3i \u00fd cho advertiser:<\/strong><\/p>\n\n\n\n L\u00e0 advertiser, b\u1ea1n kh\u00f4ng c\u1ea7n qu\u00e1 nhi\u1ec1u publisher \u2013 b\u1ea1n c\u1ea7n \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang ng\u00e1ch, \u0111\u00fang traffic<\/strong>. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh top publisher gi\u00fap:<\/p>\n\n\n\n \u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c top publisher h\u00e3y d\u1ef1a v\u00e0o CR, AOV, EPC, k\u1ebft h\u1ee3p review \u0111\u1ecbnh k\u1ef3 theo tu\u1ea7n\/th\u00e1ng ho\u1eb7c \u0111\u1eb7t KPI r\u00f5 r\u00e0ng v\u00e0 th\u01b0\u1edfng theo hi\u1ec7u su\u1ea5t. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 affiliate d\u1ef1a v\u00e0o Top Publisher<\/em><\/p>\n\n\n\n \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch affiliate m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn gi\u00fap advertiser v\u00e0 publisher theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch:<\/p>\n\n\n\n Google Analytics l\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t, gi\u00fap theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng sau khi h\u1ecd click v\u00e0o link affiliate. B\u1ea1n c\u00f3 th\u1ec3 xem s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp, ngu\u1ed3n traffic, th\u1eddi gian tr\u00ean trang v\u00e0 c\u1ea3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c thi\u1ebft l\u1eadp conversion goals<\/strong> v\u00e0 UTM tracking<\/strong> s\u1ebd gi\u00fap b\u1ea1n n\u1eafm r\u00f5 hi\u1ec7u qu\u1ea3 t\u1eebng ngu\u1ed3n referral.<\/p>\n\n\n Giao di\u1ec7n Google Analytics<\/em><\/p>\n\n\n\n Adjust l\u00e0 n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t di \u0111\u1ed9ng (mobile attribution tool) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o app. N\u00f3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng, s\u1ef1 ki\u1ec7n trong app (in-app events), v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng (retention). Adjust c\u00f2n gi\u00fap ch\u1ed1ng gian l\u1eadn qu\u1ea3ng c\u00e1o (ad fraud) r\u1ea5t hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Adjust, AppsFlyer l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho mobile marketing. N\u00f3 gi\u00fap theo d\u00f5i h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng t\u1eeb click \u0111\u1ebfn install, ph\u00e2n t\u00edch ngu\u1ed3n traffic, v\u00e0 \u0111o l\u01b0\u1eddng ROI cho t\u1eebng k\u00eanh affiliate. \u01afu \u0111i\u1ec3m l\u1edbn c\u1ee7a AppsFlyer l\u00e0 t\u00edch h\u1ee3p s\u00e2u v\u1edbi nhi\u1ec1u m\u1ea1ng qu\u1ea3ng c\u00e1o l\u1edbn v\u00e0 h\u1ed7 tr\u1ee3 b\u00e1o c\u00e1o theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n Ngo\u00e0i c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u0111\u1ed9c l\u1eadp, nhi\u1ec1u n\u1ec1n t\u1ea3ng affiliate nh\u01b0 Rentracks, Accesstrade, CJ Affiliate hay Impact c\u0169ng c\u00f3 h\u1ec7 th\u1ed1ng postback tracking<\/strong> gi\u00fap advertiser nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o khi c\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft cho c\u00e1c chi\u1ebfn d\u1ecbch CPA, CPS ho\u1eb7c CPL.<\/p>\n\n\n\n K\u1ebft h\u1ee3p v\u1edbi Analytics, Google Tag Manager h\u1ed7 tr\u1ee3 g\u1eafn m\u00e3 theo d\u00f5i (tracking codes) m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 d\u1ec5 d\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ec9nh s\u1eeda m\u00e3 ngu\u1ed3n. GTM gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp event tracking ch\u00ednh x\u00e1c cho t\u1eebng n\u00fat, h\u00e0nh vi, ho\u1eb7c click v\u00e0o link affiliate.<\/p>\n\n\n\n Khi b\u1eaft \u0111\u1ea7u v\u1edbi affiliate, advertiser \u0111\u1eebng ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o s\u1ed1 \u0111\u01a1n. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 bi\u1ebft c\u00e1ch \u0111o l\u01b0\u1eddng affiliate<\/strong> \u0111\u1ec3 hi\u1ec3u r\u00f5 hi\u1ec7u su\u1ea5t th\u1eadt s\u1ef1 c\u1ee7a chi\u1ebfn d\u1ecbch: \u0111\u01a1n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, CPA c\u00f3 \u0111ang v\u01b0\u1ee3t m\u1ee9c cho ph\u00e9p, traffic c\u00f3 \u0111\u00fang t\u1ec7p kh\u00f4ng,\u2026 Nh\u1eefng \u0111i\u1ec1u n\u00e0y kh\u00f4ng th\u1ec3 nh\u00ecn b\u1eb1ng c\u1ea3m t\u00ednh, m\u00e0 c\u1ea7n theo d\u00f5i qua d\u1eef li\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n Thay v\u00ec ch\u1ec9 \u0111\u1ebfm s\u1ed1 \u0111\u01a1n h\u00e0ng, h\u00e3y nh\u00ecn v\u00e0o t\u1ef7 l\u1ec7 ho\u00e0n \u0111\u01a1n, gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i \u0111\u01a1n, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng sau khi click. \u0110\u00f4i khi m\u1ed9t ngu\u1ed3n traffic nh\u1ecf nh\u01b0ng chu\u1ea9n t\u1ec7p l\u1ea1i mang v\u1ec1 gi\u00e1 tr\u1ecb cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c ngu\u1ed3n \u201cx\u00f4i th\u1ecbt\u201d.<\/p>\n\n\n\n X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c publisher c\u0169ng l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u t\u00e2m. Khi hai b\u00ean hi\u1ec3u nhau, giao ti\u1ebfp r\u00f5 r\u00e0ng v\u00e0 c\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn hi\u1ec7u qu\u1ea3, vi\u1ec7c t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch s\u1ebd nh\u1eb9 nh\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n Cu\u1ed1i c\u00f9ng, h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng affiliate<\/strong> \u0111\u01b0\u1ee3c cung c\u1ea5p s\u1eb5n t\u1eeb n\u1ec1n t\u1ea3ng b\u1ea1n \u0111ang d\u00f9ng. Ch\u1eb3ng h\u1ea1n, Rentracks<\/strong> cung c\u1ea5p dashboard theo d\u00f5i real-time, b\u00e1o c\u00e1o chi ti\u1ebft theo t\u1eebng publisher v\u00e0 c\u00f4ng c\u1ee5 tracking linh ho\u1ea1t nh\u01b0 deeplink hay conversion API. D\u1eef li\u1ec7u c\u00e0ng r\u00f5, b\u1ea1n c\u00e0ng d\u1ec5 ki\u1ec3m so\u00e1t v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang l\u00fac. M\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed1t kh\u00f4ng n\u1eb1m \u1edf may m\u1eafn, m\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c hi\u1ec3u \u2013 v\u00e0 qu\u1ea3n \u0111\u00fang t\u1eebng con s\u1ed1.<\/p>\n\n\n\n L\u00e0 advertiser, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng khi l\u00e0m affiliate<\/strong>. Vi\u1ec7c hi\u1ec3u \u2013 \u0111o \u2013 t\u1ed1i \u01b0u s\u1ebd gi\u00fap b\u1ea1n kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u chi ph\u00ed<\/em>, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng k\u00eanh affiliate b\u1ec1n v\u1eefng v\u00e0 t\u0103ng tr\u01b0\u1edfng l\u00e2u d\u00e0i<\/em>.<\/p>\n\n\n\n N\u1ebfu b\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u v\u1edbi affiliate marketing, \u0111\u1eebng qu\u00e1 lo l\u1eafng. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c hi\u1ec3u 10 ch\u1ec9 s\u1ed1 n\u00e0y<\/strong>, theo d\u00f5i s\u00e1t sao, ch\u1ecdn \u0111\u00fang partner, v\u00e0 t\u1eebng b\u01b0\u1edbc c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t. <\/p>\n","protected":false},"excerpt":{"rendered":" \u0110\u00e3 ch\u1ea1y chi\u1ebfn d\u1ecbch affiliate r\u1ed3i nh\u01b0ng ch\u01b0a bi\u1ebft c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 affiliate m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng? B\u1ea1n c\u00f3 \u0111ang \u201cn\u00e9m ti\u1ec1n qua… Read More »10 CH\u1ec8 S\u1ed0 QUAN TR\u1eccNG KHI \u0110O L\u01af\u1edcNG HI\u1ec6U QU\u1ea2 AFFILIATE \u2013 ADVERTISER NH\u1ea4T \u0110\u1ecaNH PH\u1ea2I BI\u1ebeT<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":12574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15,56],"tags":[],"class_list":["post-12573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket","category-kien-thuc-marketing"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12573"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=12573"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12573\/revisions"}],"predecessor-version":[{"id":12578,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12573\/revisions\/12578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/12574"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=12573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=12573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=12573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong> \u2013 \u1ede nh\u1eefng \u0111\u01a1n h\u00e0ng chuy\u1ec3n \u0111\u1ed5i ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00fang m\u1ee5c ti\u00eau<\/strong>.
\u2013 \u1ede m\u1ee9c CPA n\u1eb1m trong gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch<\/strong> m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn.
\u2013 V\u00e0 \u1edf vi\u1ec7c advertiser ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch qua d\u1eef li\u1ec7u r\u00f5 r\u00e0ng<\/strong>, kh\u00f4ng ph\u1ea3i c\u1ea3m t\u00ednh.<\/p>\n\n\n\n\n
<\/li>\n<\/ul>\n\n\n\n10 CH\u1ec8 S\u1ed0 QUAN TR\u1eccNG KHI \u0110O L\u01af\u1edcNG HI\u1ec6U QU\u1ea2 AFFILIATE<\/strong><\/h1>\n\n\n\n
1. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 affiliate b\u1eb1ng Click (S\u1ed1 l\u01b0\u1ee3t nh\u1ea5p)<\/strong><\/h2>\n\n\n\n
\n
![\"10](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe0mLq9d0BWpIz4ah5G-ntQ5ntfmFCV7VMEvuC3J6THqvqQPc1O07DzVDc6ClA5ijb2_rQYMrSqJNI6bLW3YzW4gKkHkX2aAzgiOX2MkpAtQc-jONY3QBKCJVTIXIwN618YrqQHdA?key=DEL5AIQQGEUt9V6bMcOGGQ\")
2. Conversion Rate (CR) \u2013 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n
\n
<\/p>\n\n\n![\"\u0110o](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd9uDvbDk1MSJjRC146GUUeXU9SkE0JL_SrZ5EXhSgMW0zK2RXJKM1W9ANpeNcUY7w47qKB9TTABddOVrwC-CAogVPjaffBd3YOmyJQ2a02ja3nJFRA2jrCm_rJg79aJxr3qWso?key=DEL5AIQQGEUt9V6bMcOGGQ\")
3. Cost per Action (CPA) \u2013 Chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n
\n
\u21d2 CPA = 50.000\u0111
N\u1ebfu AOV ch\u1ec9 45.000\u0111 \u21d2 c\u1ea7n xem l\u1ea1i ch\u00ednh s\u00e1ch hoa h\u1ed3ng.
<\/li>\n<\/ul>\n\n\n![\"\u0110o](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcNaLZYXJPBsnEx1v--Ac_pk_C_1NYwn_aWsabuVS56t1o25D8Pun8YBneXFuye-DbLR8rsoARAgxqD9vTT_mipz7rFz5uePedy3Ko8W8kw4-mJqDgUlnW9dwO20Xo7BhgFfVe8Wg?key=DEL5AIQQGEUt9V6bMcOGGQ\")
4. Approval Rate \u2013 T\u1ef7 l\u1ec7 \u0111\u01a1n \u0111\u01b0\u1ee3c duy\u1ec7t<\/strong><\/h2>\n\n\n\n
\n
\n
<\/li>\n<\/ul>\n\n\n![\"\u0110o](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfdK8U2vBStrwEDouXVWB5TTNE0tgknZ7cyjWfmEsui_i9AtHaMkJp5IhBEn66rb8TYv1SkIQFEgA4iCtiqiMRPzGjTBg_XZvj_BxnGpIJKNKRvWUnUZpoSRE0rUL23i2vnADBsjw?key=DEL5AIQQGEUt9V6bMcOGGQ\")
5. Average Order Value (AOV) \u2013 Gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng<\/strong><\/h2>\n\n\n\n
AOV = Doanh thu \/ S\u1ed1 \u0111\u01a1n<\/strong><\/p>\n\n\n\n\n
6. Return Rate \u2013 T\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3<\/strong><\/h2>\n\n\n\n
\n
\n
<\/li>\n<\/ul>\n\n\n\n7. Revenue \u2013 Doanh thu t\u1eeb affiliate<\/strong><\/h2>\n\n\n\n
![\"Doanh](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdLT3WMJqROMqmX86r6P4wJF_TRDCqQHaCmeVyojBDL0UCznrFu_j6YxJ1CocsBBMLESMy7qF2fLlzIAUVzcZDeL3zOVVcmkhZ5gMoi6aFjAFfKbxpmvTjVzAUSefTj4fZ4U2xh?key=DEL5AIQQGEUt9V6bMcOGGQ\")
8. EPC \u2013 Earnings Per Click (Thu nh\u1eadp tr\u00ean m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p)<\/strong><\/h2>\n\n\n\n
\n
9. Time to conversion \u2013 Th\u1eddi gian t\u1eeb click \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n\n\n\n
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10. Top Publisher \u2013 Publisher hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong><\/h2>\n\n\n\n
\n
<\/p>\n\n\n![\"Top](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfkcIjScRFK2n5yUH40QrqfGpMS1BSfzYKVZGQsrRcYRWUTKdk0Wb8ncT7q4_j0CmL_MvIdkfIQKaMff6WzrQC5TVJVeIthduVYljZh-U4IzeQExCDNhiEmWGrJ0IHwKu11SmvytA?key=DEL5AIQQGEUt9V6bMcOGGQ\")
C\u00c1C C\u00d4NG C\u1ee4 \u0110O L\u01af\u1edcNG HI\u1ec6U QU\u1ea2 AFFILIATE PH\u1ed4 BI\u1ebeN HI\u1ec6N NAY<\/strong><\/h1>\n\n\n\n
1. Google Analytics<\/strong><\/h3>\n\n\n\n
![\"Giao](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeTFH7SQiBwXlf2_C_Imq2nKxsDFmhWxFBUUilz5QMg652QJRxT0B0BfdfzmEmeusMPYxXuJM9SiYY9aSqD_wrcRKpJz3hjOj0kCZNEpDUsY-1G_a-7OsMtL7mzTbcqsMb8WZ6dFA?key=DEL5AIQQGEUt9V6bMcOGGQ\")
2. Adjust <\/strong>(Chuy\u00ean cho chi\u1ebfn d\u1ecbch mobile)<\/em><\/strong><\/h3>\n\n\n\n
3. AppsFlyer <\/strong>(Chuy\u00ean cho chi\u1ebfn d\u1ecbch mobile)<\/em><\/strong><\/h3>\n\n\n\n
4. Postback tracking v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng Affiliate network<\/strong><\/h3>\n\n\n\n
5. Google Tag Manager (GTM)<\/strong><\/h3>\n\n\n\n
NH\u1eeeNG L\u01afU \u00dd QUAN TR\u1eccNG CHO ADVERTISER M\u1edaI L\u00c0M AFFILIATE<\/strong><\/h1>\n\n\n\n
K\u1ebeT LU\u1eacN<\/strong><\/h1>\n\n\n\n
B\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch tri\u1ec3n khai affiliate t\u1ed1i \u01b0u chi ph\u00ed?
Xem th\u00eam: H\u01af\u1edaNG D\u1eaaN S\u1eec D\u1ee4NG CONVERSION API T\u1ea0I DASHBOARD RENTRACKS 2025<\/a><\/p>\n\n\n\n