{"id":12300,"date":"2025-07-08T16:23:01","date_gmt":"2025-07-08T09:23:01","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=12300"},"modified":"2025-08-08T10:09:41","modified_gmt":"2025-08-08T03:09:41","slug":"bao-cao-thong-ke-mang-xa-hoi-2025","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/bao-cao-thong-ke-mang-xa-hoi-2025\/","title":{"rendered":"B\u00c1O C\u00c1O TH\u1ed0NG K\u00ca M\u1ea0NG X\u00c3 H\u1ed8I &#8211; D\u1eee LI\u1ec6U V\u00c0 XU H\u01af\u1edaNG N\u0102M 2025"},"content":{"rendered":"\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media &#8211; D\u1eef li\u1ec7u v\u00e0 Xu h\u01b0\u1edbng n\u0103m 2025 cung c\u1ea5p d\u1eef li\u1ec7u t\u1ed5ng quan v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<p>Th\u00f4ng qua b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media chi ti\u1ebft v\u00e0 ph\u00e2n t\u00edch xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t, b\u00e0i vi\u1ebft mang \u0111\u1ebfn nh\u1eefng th\u00f4ng tin quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng. C\u00f9ng Rentracks kh\u00e1m ph\u00e1 ngay \u0111\u1ec3 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u1ed4NG QUAN V\u1ec0 B\u00c1O C\u00c1O TH\u1ed0NG K\u00ca M\u1ea0NG X\u00c3 H\u1ed8I 2025\u00a0<\/strong><\/h1>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i n\u0103m 2025 cung c\u1ea5p nh\u1eefng s\u1ed1 li\u1ec7u quan tr\u1ecdng, ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To\u00e0n c\u1ea7u hi\u1ec7n c\u00f3 <strong>5,04 t\u1ef7<\/strong> ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng s\u00e2u r\u1ed9ng v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. (<em>DataReportal<\/em>)<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi d\u00f9ng Internet d\u00e0nh trung b\u00ecnh<strong> 2 gi\u1edd 23 ph\u00fat<\/strong> m\u1ed7i ng\u00e0y tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 then ch\u1ed1t c\u1ee7a ch\u00fang trong vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn. (<em>DataReportal<\/em>)<\/li>\n\n\n\n<li><strong>25,2% <\/strong>nh\u00e0 ti\u1ebfp th\u1ecb d\u1ef1 ki\u1ebfn gia t\u0103ng ng\u00e2n s\u00e1ch cho ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng trong n\u0103m 2024, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng khai th\u00e1c t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u. (<em>Meltwater<\/em>)<\/li>\n\n\n\n<li>TikTok ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf khi <strong>55,5%<\/strong> nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, nh\u1ea5n m\u1ea1nh s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u1ed9i dung video ng\u1eafn. (<em>Startup Bonsai<\/em>)<\/li>\n\n\n\n<li><strong>80%<\/strong> nh\u00e0 ti\u1ebfp th\u1ecb Social Media cho bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng. (<em>HubSpot<\/em>)<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>TH\u1ed0NG K\u00ca CHUNG V\u1ec0 SOCIAL MEDIA&nbsp;<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ea1t 251,45 t\u1ef7 \u0111\u00f4 theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a The Business Research Company d\u1ef1 b\u00e1o r\u1eb1ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u s\u1ebd \u0111\u1ea1t <strong>251,45 t\u1ef7<\/strong> \u0111\u00f4 la v\u00e0o n\u0103m 2024, t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb <strong>219,06 t\u1ef7<\/strong> \u0111\u00f4 la n\u0103m 2023 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) \u0111\u1ea1t <strong>14,8%<\/strong> trong giai \u0111o\u1ea1n 2023-2024.<\/p>\n\n\n\n<p>D\u1ef1 ki\u1ebfn, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ea1t <strong>413,16 t\u1ef7<\/strong> \u0111\u00f4 la v\u00e0o n\u0103m 2028, t\u01b0\u01a1ng \u1ee9ng v\u1edbi CAGR<strong> 13,2%<\/strong> t\u1eeb nay \u0111\u1ebfn n\u0103m 2028. Nh\u1eefng s\u1ed1 li\u1ec7u t\u1eeb b\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media n\u00e0y kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: The Business Research Company<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjIm82ExngNIrdMK5qGFHiXQyCfdT1eWXE4bge-3wGlFvgniqe3u7KfKz_CURfHXp3fQrAKOp4spkC0F1r9kFhd9GCoothxG_Im_xNsjr6VDAlTrJ60DaEx4ox2xJeK1FZFn2x?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media v\u1ec1 quy m\u00f4 m\u1ea1ng x\u00e3 h\u1ed9i n\u0103m 2025\"\/><figcaption class=\"wp-element-caption\"><em>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 quy m\u00f4 m\u1ea1ng x\u00e3 h\u1ed9i n\u0103m 2025<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u s\u1ebd \u0111\u1ea1t 310,37 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2030<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media t\u1eeb Grand View Research cho th\u1ea5y quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t <strong>310,37 t\u1ef7<\/strong> \u0111\u00f4 la v\u00e0o n\u0103m 2030, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) \u0111\u1ea1t <strong>26,2%<\/strong> trong giai \u0111o\u1ea1n t\u1eeb nay \u0111\u1ebfn n\u0103m 2030.<\/p>\n\n\n\n<p>V\u00e0o n\u0103m 2022, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c <strong>49,09 t\u1ef7<\/strong> \u0111\u00f4 la, cho th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y. Nh\u1eefng th\u00f4ng tin t\u1eeb b\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i trong ng\u00e0nh c\u00f4ng nghi\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Grand View Research.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf9EW__pYTZJDdVSZ_RvD4KkwV1d6tyYoOZ6dwI0GXMgY_ueIXxlLnGDS5cPjn2EpYRLgh-SrcxSL43QSVZg_UFFGB4DmEgA3apC_zlVbLJL_iRRs7Seb1_WifosxZLvNEvV9kF?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media v\u1ec1 \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u0103m 2025<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>3. C\u00f3 5,04 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i t\u1eeb DataReportal cho th\u1ea5y hi\u1ec7n nay c\u00f3 5,04 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>\u0110\u00e1ng ch\u00fa \u00fd, v\u00e0o n\u0103m 2000, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n c\u1ea7u ch\u1ec9 \u1edf m\u1ee9c 25 tri\u1ec7u, do c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i khi \u0111\u00f3 v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb v\u00e0 ch\u01b0a ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i. Nh\u1eefng con s\u1ed1 t\u1eeb b\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media n\u00e0y cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i trong hai th\u1eadp k\u1ef7 qua.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: DataReportal.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. 94,21% ng\u01b0\u1eddi d\u00f9ng internet l\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i t\u1eeb DataReportal, hi\u1ec7n nay tr\u00ean to\u00e0n c\u1ea7u c\u00f3 5,35 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng Internet, trong \u0111\u00f3 94,21% \u0111ang t\u00edch c\u1ef1c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Nh\u1eefng con s\u1ed1 n\u00e0y minh ch\u1ee9ng cho s\u1ef1 ph\u1ed5 bi\u1ebfn v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i trong k\u1ef7 nguy\u00ean s\u1ed1, \u0111\u1ed3ng th\u1eddi nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a Social Media trong vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn. B\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y cung c\u1ea5p d\u1eef li\u1ec7u gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb trong vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: DataReportal.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. 93,2% ng\u01b0\u1eddi d\u00f9ng Internet s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i m\u1edbi nh\u1ea5t t\u1eeb DataReportal, 93,2% ng\u01b0\u1eddi d\u00f9ng Internet tr\u00ean to\u00e0n c\u1ea7u \u0111ang s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a Social Media trong th\u00f3i quen tr\u1ef1c tuy\u1ebfn hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, 88,7% ng\u01b0\u1eddi d\u00f9ng v\u1eabn theo d\u00f5i truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh v\u00e0 truy\u1ec1n h\u00ecnh ph\u00e1t s\u00f3ng, trong khi 76,6% chuy\u1ec3n sang truy\u1ec1n h\u00ecnh ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 theo y\u00eau c\u1ea7u. Nh\u1eefng con s\u1ed1 t\u1eeb b\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y gi\u00fap l\u00e0m r\u00f5 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau th\u1ee5 n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1, cung c\u1ea5p th\u00f4ng tin qu\u00fd gi\u00e1 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: DataReportal.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc-4wvsFjm__ebr1Dn5RBENgsumE8syaQy9mAifPuHkfLJjCqbIgEZF13WTRHhLzxtliD0ronaEndOShHJvFNEsBwo3xCzzR9ZFApUEzA4nDOg2pouH1HxPfJVzJUKHi1_9cdg6BA?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 t\u0103ng 169,45% k\u1ec3 t\u1eeb n\u0103m 2014<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media t\u1eeb DataReportal, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 t\u0103ng <strong>169,45%<\/strong> k\u1ec3 t\u1eeb n\u0103m 2014. C\u1ee5 th\u1ec3, s\u1ed1 li\u1ec7u cho th\u1ea5y v\u00e0o n\u0103m 2014, c\u00f3 kho\u1ea3ng <strong>1,87 t\u1ef7<\/strong> ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean <strong>5,04<\/strong> t\u1ef7 ng\u01b0\u1eddi d\u00f9ng v\u00e0o n\u0103m 2023.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media n\u00e0y c\u0169ng cung c\u1ea5p d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng danh t\u00ednh ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i qua t\u1eebng n\u0103m, b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2000. S\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd n\u00e0y ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng cao c\u1ee7a Social Media tr\u00ean to\u00e0n c\u1ea7u, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i trong \u0111\u1eddi s\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. 30% trong s\u1ed1 20 trang web h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi l\u00e0 c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media c\u1ee7a DataReportal, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb Semrush, <strong>30%<\/strong> trong s\u1ed1 20 trang web h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay l\u00e0 c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 6 trong s\u1ed1 20 trang web ph\u1ed5 bi\u1ebfn nh\u1ea5t to\u00e0n c\u1ea7u thu\u1ed9c v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, nh\u1eefng trang web \u0111\u00f3 bao g\u1ed3m YouTube, Facebook, <a href=\"https:\/\/bloggingwizard.com\/twitter-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">Twitter<\/a> (X), Instagram, Reddit v\u00e0 TikTok. B\u00e1o c\u00e1o \u0111\u00e3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb th\u00e1ng 9 \u0111\u1ebfn th\u00e1ng 11 n\u0103m 2023, kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a Social Media trong h\u1ec7 sinh th\u00e1i tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i trong vi\u1ec7c k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Semrush<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. 49,5% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh<\/strong><\/h2>\n\n\n\n<p><br>Theo b\u00e1o c\u00e1o v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i m\u1edbi nh\u1ea5t c\u1ee7a DataReportal, <strong>49,5%<\/strong> ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, <strong>38,5%<\/strong> ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ebft th\u1eddi gian, <strong>34,2%<\/strong> \u0111\u1ec3 \u0111\u1ecdc tin t\u1ee9c v\u00e0 <strong>30,2%<\/strong> \u0111\u1ec3 kh\u00e1m ph\u00e1 n\u1ed9i dung nh\u01b0 b\u00e0i vi\u1ebft v\u00e0 video.<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. 37,6% ng\u01b0\u1eddi d\u00f9ng Internet trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 45 \u0111\u1ebfn 64 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u1ecdc tin t\u1ee9c<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o c\u1ee7a DataReportal ch\u1ec9 ra r\u1eb1ng trong khi m\u1ecdi nh\u00f3m tu\u1ed5i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, th\u00ec ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 45 \u0111\u1ebfn 64 c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u1ecdc tin t\u1ee9c cao h\u01a1n so v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, 37,6% ng\u01b0\u1eddi d\u00f9ng Internet trong nh\u00f3m tu\u1ed5i n\u00e0y s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u1ecdc tin t\u1ee9c, trong khi ch\u1ec9 c\u00f3 33,03% ng\u01b0\u1eddi d\u00f9ng Internet trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 44 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi m\u1ee5c \u0111\u00edch t\u01b0\u01a1ng t\u1ef1.<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. 40,13% ng\u01b0\u1eddi d\u00f9ng Internet t\u1eeb 16 \u0111\u1ebfn 44 tu\u1ed5i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ebft th\u1eddi gian<\/strong><\/h2>\n\n\n\n<p><br>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb DataReportal, th\u1ebf h\u1ec7 tr\u1ebb c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1ebft th\u1eddi gian trong ng\u00e0y.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, 40,13% ng\u01b0\u1eddi d\u00f9ng Internet trong \u0111\u1ed9 tu\u1ed5i 16 \u0111\u1ebfn 44 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ebft th\u1eddi gian, trong khi t\u1ef7 l\u1ec7 n\u00e0y \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 45 \u0111\u1ebfn 64 ch\u1ec9 l\u00e0 33,8%.<br>Ngu\u1ed3n: DataReportal<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. 47,8% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i theo d\u00f5i b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh<\/strong><\/h2>\n\n\n\n<p><br>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media c\u1ee7a DataReportal, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ee9c 47,8%, s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 theo d\u00f5i b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n, gi\u00fap ng\u01b0\u1eddi d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00e2n y\u00eau d\u00f9 \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.<br>Ngu\u1ed3n: DataReportal<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd2W2Uu4LJLVaj4TzYRziaruNDydQnT1tI8R4hqGSnGQTEAvh2ju8PpA-xHwpda6EpYN_KZWgefx7PE2-LoXVmMqLoloKHAagGnmZ4PeG-XvJZSSodPnsxESgXN_bxbyfsP1nZmHw?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>12. 64,79% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web \u0111\u1ebfn t\u1eeb Facebook<\/strong><br>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb DataReportal ti\u1ebft l\u1ed9 m\u1ed9t con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng: 64,79% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web \u0111\u1ebfn t\u1eeb Facebook \u2013 con s\u1ed1 \u00e1p \u0111\u1ea3o so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 hai l\u00e0 Instagram, nh\u01b0ng ch\u1ec9 chi\u1ebfm 10,03% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Facebook v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u trong vi\u1ec7c d\u1eabn d\u1eaft l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean Internet.<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13. 97,6% ng\u01b0\u1eddi d\u00f9ng Internet s\u1edf h\u1eefu smartphone<\/strong><\/h2>\n\n\n\n<p><br>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media, 97,6% ng\u01b0\u1eddi d\u00f9ng Internet hi\u1ec7n nay s\u1edf h\u1eefu smartphone.<\/p>\n\n\n\n<p>Con s\u1ed1 n\u00e0y cho th\u1ea5y thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp Internet, t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ecdc tin t\u1ee9c v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn kh\u00e1c.<br>Ngu\u1ed3n: DataReportal<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>TH\u1ed0NG K\u00ca T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG SOCIAL MEDIA&nbsp;<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>14. 30,1% d\u00e2n s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i \u0110\u00f4ng \u00c1<\/strong><\/h2>\n\n\n\n<p><br>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb DataReportal, \u0110\u00f4ng \u00c1 l\u00e0 khu v\u1ef1c chi\u1ebfm t\u1ef7 l\u1ec7 cao nh\u1ea5t trong t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, 30,1% d\u00e2n s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u \u0111\u1ebfn t\u1eeb khu v\u1ef1c n\u00e0y, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i t\u1ea1i \u0110\u00f4ng \u00c1.<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>15. 94,3% ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed7i th\u00e1ng<\/strong><\/h2>\n\n\n\n<p><br>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb DataReportal ti\u1ebft l\u1ed9 r\u1eb1ng 94,3% ng\u01b0\u1eddi d\u00f9ng Internet trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 64 truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y khi\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng lo\u1ea1i trang web\/\u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u2013 ch\u1ec9 \u0111\u1ee9ng sau c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin v\u00e0 tr\u00f2 chuy\u1ec7n (94,7%).<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd30EMFgfQxNw1JCKjQCS6y2s1DWvSbIzY6xX5hc8z1AWwTiex5IykJgVxEV8GWIx3AgzBrj0wu7f21fyo3qFxOz2PaFngQhTSJ4JOom0oSKsU51GntCiDQ7QoUcu8-pPPgw8QKMQ?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>16. Ng\u01b0\u1eddi d\u00f9ng Internet truy c\u1eadp trung b\u00ecnh 6,7 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed7i th\u00e1ng<\/strong><\/h2>\n\n\n\n<p><br>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media, ng\u01b0\u1eddi d\u00f9ng Internet kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t m\u00e0 c\u00f3 xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m trung b\u00ecnh 6,7 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y h\u00e0nh vi s\u1eed d\u1ee5ng \u0111a n\u1ec1n t\u1ea3ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, t\u1ea1o c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u k\u00eanh kh\u00e1c nhau.<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>17. Ng\u01b0\u1eddi d\u00f9ng Internet d\u00e0nh trung b\u00ecnh 2 gi\u1edd 23 ph\u00fat tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed7i ng\u00e0y<\/strong><\/h2>\n\n\n\n<p><br>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media, ng\u01b0\u1eddi d\u00f9ng Internet d\u00e0nh trung b\u00ecnh 2 gi\u1edd 23 ph\u00fat m\u1ed7i ng\u00e0y \u0111\u1ec3 l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, t\u1ed5ng th\u1eddi gian trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00e0nh cho Internet m\u1ed7i ng\u00e0y l\u00ean \u0111\u1ebfn 6 gi\u1edd 40 ph\u00fat, ch\u1ee9ng minh vai tr\u00f2 quan tr\u1ecdng c\u1ee7a social media trong \u0111\u1eddi s\u1ed1ng s\u1ed1 hi\u1ec7n nay.<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>18. Ng\u01b0\u1eddi d\u00f9ng TikTok t\u00edch c\u1ef1c d\u00e0nh trung b\u00ecnh 34 gi\u1edd tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y m\u1ed7i th\u00e1ng<\/strong><\/h2>\n\n\n\n<p><br>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media, TikTok hi\u1ec7n l\u00e0 n\u1ec1n t\u1ea3ng c\u00f3 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng cao nh\u1ea5t n\u1ebfu t\u00ednh theo th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, ng\u01b0\u1eddi d\u00f9ng TikTok t\u00edch c\u1ef1c d\u00e0nh trung b\u00ecnh 34 gi\u1edd m\u1ed7i th\u00e1ng tr\u00ean \u1ee9ng d\u1ee5ng n\u00e0y, v\u01b0\u1ee3t qua YouTube (28 gi\u1edd 5 ph\u00fat\/th\u00e1ng).<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>19. 96,9% ng\u01b0\u1eddi d\u00f9ng Internet t\u1eeb 16 \u0111\u1ebfn 24 tu\u1ed5i truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng th\u00e1ng<\/strong><\/h2>\n\n\n\n<p><br>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb DataReportal cho th\u1ea5y gi\u1edbi tr\u1ebb l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u nh\u1ea5t.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, 96,9% ng\u01b0\u1eddi d\u00f9ng Internet trong \u0111\u1ed9 tu\u1ed5i 16 \u0111\u1ebfn 24 truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ef1c cao c\u1ee7a nh\u00f3m n\u00e0y v\u1edbi n\u1ec1n t\u1ea3ng social media.<br><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcAQOKqHD7DmXcbOm3uMrfHasK2lzN2BSWPc8nIvcVRoSRJd5w9DlgbK5lhN6AFt4jPLenv1zibp0THSwKrim3e1ZkcQUDgqYr5TbfwS2M1_UU7l6weW_jCOnEDUWiW3nP8PS8UbQ?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>20. 53,5% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 nam gi\u1edbi<\/strong><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a DataReportal ch\u1ec9 ra r\u1eb1ng ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi 53,5%.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>TH\u1ed0NG K\u00ca TI\u1ebeP TH\u1eca TRUY\u1ec0N TH\u00d4NG X\u00c3 H\u1ed8I&nbsp;<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>21. 45% nh\u00e0 ti\u1ebfp th\u1ecb d\u1ef1 \u0111o\u00e1n ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1eefu c\u01a1 s\u1ebd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00e0o n\u0103m 2024<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb Meltwater, 45% nh\u00e0 ti\u1ebfp th\u1ecb tin r\u1eb1ng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i h\u1eefu c\u01a1 s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a h\u1ecd trong n\u0103m 2024.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, ch\u1ec9 6,3% cho r\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1eefu c\u01a1 s\u1ebd kh\u00f4ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong n\u0103m nay.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Meltwater<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>22. 25,2% nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng ng\u00e2n s\u00e1ch cho ti\u1ebfp th\u1ecb ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0o n\u0103m 2024<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb Meltwater cho th\u1ea5y, 25,2% nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd gia t\u0103ng ng\u00e2n s\u00e1ch d\u00e0nh cho influencer marketing trong n\u0103m 2024.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, 26,3% duy tr\u00ec m\u1ee9c ng\u00e2n s\u00e1ch t\u01b0\u01a1ng t\u1ef1, trong khi 41,4% v\u1eabn ch\u01b0a \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Ch\u1ec9 7% nh\u00e0 ti\u1ebfp th\u1ecb d\u1ef1 ki\u1ebfn s\u1ebd c\u1eaft gi\u1ea3m chi ti\u00eau cho l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Meltwater<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfNYDCp2B7obYchpcTq_jItX6JyIVrdcJz-1Hs55muluhc2XbXAes4Su0marxlSbYM4nl35QBtpmviDX1cSGufVDvhL09ivShbvnhWT52aF3cpafEGRe5A19Uh14-UqTfNIM_JJew?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>23. 55,5% nh\u00e0 ti\u1ebfp th\u1ecb l\u1ef1a ch\u1ecdn TikTok cho chi\u1ebfn d\u1ecbch influencer marketing<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb Influencer Marketing Hub v\u00e0 Startup Bonsai, TikTok ti\u1ebfp t\u1ee5c l\u00e0 n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng, v\u1edbi 55,5% nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>C\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bao g\u1ed3m Instagram (50,8%), Facebook (42,1%) v\u00e0 YouTube (38,3%).<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Startup Bonsai<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>24. 25% nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e1nh gi\u00e1 Instagram v\u00e0 Facebook l\u00e0 n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb HubSpot, Instagram v\u00e0 Facebook \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hai n\u1ec1n t\u1ea3ng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u1ea1o d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng n\u0103ng \u0111\u1ed9ng, m\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c 25% nh\u00e0 ti\u1ebfp th\u1ecb l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<p>Ngu\u1ed3n: HubSpot<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>25. 69,5% doanh nghi\u1ec7p t\u1ef1 th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i thay v\u00ec thu\u00ea ngo\u00e0i<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb Meltwater ch\u1ec9 ra r\u1eb1ng 69,5% c\u00f4ng ty l\u1ef1a ch\u1ecdn t\u1ef1 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, thay v\u00ec thu\u00ea ngo\u00e0i cho b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Meltwater<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>26. Ch\u1ec9 2,7% c\u00f4ng ty thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n nhi\u1ec7m v\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>Trong khi ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p t\u1ef1 x\u1eed l\u00fd truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ec9 2,7% thu\u00ea ngo\u00e0i to\u00e0n b\u1ed9 nhi\u1ec7m v\u1ee5 n\u00e0y.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, 17,9% doanh nghi\u1ec7p thu\u00ea ngo\u00e0i d\u01b0\u1edbi 50% nhi\u1ec7m v\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trong khi 6,9% thu\u00ea ngo\u00e0i h\u01a1n 50%.<\/p>\n\n\n\n<p>Ngu\u1ed3n: Meltwater<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>27. 61,4% doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 b\u00ean ngo\u00e0i \u0111\u1ec3 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media c\u1ee7a Meltwater cho th\u1ea5y, 61,4% doanh nghi\u1ec7p t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 b\u00ean ngo\u00e0i \u0111\u1ec3 l\u1eadp l\u1ecbch, xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Meltwater<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjOVyRdz7TBIsvRxQVEkK8fksrWk5YwxVr1DqItVN0alxSM23eZ78drB4xJjWMa_VC_pvgZncNvFiG0_elKpAOpvw40LIyWi5USZJwD8QvPtUNeUzC4aZPdegEHtcjo_33C_jl?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>TH\u1ed0NG K\u00ca N\u1ec0N T\u1ea2NG M\u1ea0NG X\u00c3 H\u1ed8I&nbsp;<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>28. Facebook l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi 3,05 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media c\u1ee7a DataReportal, Facebook d\u1eabn \u0111\u1ea7u v\u1edbi 3,049 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 3,05 t\u1ef7 ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>YouTube \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 2,491 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, trong khi WhatsApp v\u00e0 Instagram \u0111\u1ed3ng h\u1ea1ng ba v\u1edbi 2,000 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ed7i n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>29. 16,5% ng\u01b0\u1eddi d\u00f9ng Internet \u0111\u00e1nh gi\u00e1 Instagram l\u00e0 n\u1ec1n t\u1ea3ng y\u00eau th\u00edch nh\u1ea5t<\/strong><\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media c\u1ee7a DataReportal cho th\u1ea5y, m\u1eb7c d\u00f9 Facebook c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn nh\u1ea5t, nh\u01b0ng ch\u1ec9 12,8% ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng y\u00eau th\u00edch. Trong khi \u0111\u00f3, 16,5% \u01b0a th\u00edch Instagram, 16,1% ch\u1ecdn WhatsApp, v\u00e0 12,8% th\u00edch WeChat.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>30. TikTok \u0111\u1ea1t h\u01a1n 1 t\u1ef7 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng v\u00e0o n\u0103m 2023<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media c\u1ee7a Statista, TikTok \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng h\u01a1n 1.000,57 tri\u1ec7u l\u1ea7n v\u00e0o n\u0103m 2023, trung b\u00ecnh h\u01a1n 250 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i m\u1ed7i qu\u00fd.<\/p>\n\n\n\n<p>L\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng cao nh\u1ea5t v\u00e0o Qu\u00fd 1 v\u00e0 Qu\u00fd 2 n\u0103m 2020, \u0111\u1ea1t l\u1ea7n l\u01b0\u1ee3t 313,53 tri\u1ec7u v\u00e0 291,99 tri\u1ec7u l\u01b0\u1ee3t.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Statista<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>31. 360.000 b\u00e0i \u0111\u0103ng tr\u00ean Twitter (X) \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n m\u1ed7i ph\u00fat<\/strong><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media c\u1ee7a Statista, trung b\u00ecnh m\u1ed7i ph\u00fat c\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>360.000 b\u00e0i \u0111\u0103ng tr\u00ean Twitter (X)<\/li>\n\n\n\n<li>41,6 tri\u1ec7u tin nh\u1eafn WhatsApp<\/li>\n\n\n\n<li>4 tri\u1ec7u l\u01b0\u1ee3t th\u00edch tr\u00ean Facebook<\/li>\n\n\n\n<li>694.000 Instagram Reel \u0111\u01b0\u1ee3c g\u1eedi qua tin nh\u1eafn tr\u1ef1c ti\u1ebfp<\/li>\n<\/ul>\n\n\n\n<p>Ngu\u1ed3n: Statista<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdqerLDPxq5dUiZatgDwKfveDkuP49wMUx9Ks8Vt--ikRYalt-PrpPP_D-JtCoRBes4uzP1SsqKmHW_QmY7CnUhN8m6wF2c-guj_U_l0vVItK7SXbQu9qELAKAJIRZ92xK688Ar8Q?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>TH\u1ed0NG K\u00ca QU\u1ea2NG C\u00c1O TR\u00caN M\u1ea0NG X\u00c3 H\u1ed8I<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>32. 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb 25-34 tu\u1ed5i nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m qua m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media t\u1eeb GWI v\u00e0 Startup Bonsai ch\u1ec9 ra r\u1eb1ng, m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u0111\u1ed9 tu\u1ed5i 25-34 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Startup Bonsai<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>33. 83,1% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u qua n\u1ec1n t\u1ea3ng s\u1ed1<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media c\u1ee7a DataReportal cho th\u1ea5y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>83,1% ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>62,7% t\u00ecm ki\u1ebfm tr\u00ean<a href=\"https:\/\/bloggingwizard.com\/instagram-statistics-and-facts\/\" rel=\"nofollow noopener\" target=\"_blank\"> Instagram<\/a><\/li>\n\n\n\n<li>54,3% t\u00ecm ki\u1ebfm tr\u00ean Facebook<\/li>\n\n\n\n<li>44,9% t\u00ecm ki\u1ebfm tr\u00ean TikTok<\/li>\n<\/ul>\n\n\n\n<p><em>Ngu\u1ed3n: DataReportal<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>34. 31% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb 25-34 tu\u1ed5i kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m qua qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>Theo GWI, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t trong nh\u00f3m tu\u1ed5i t\u1eeb 25-34.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Startup Bonsai<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>35. 26% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb 25-44 tu\u1ed5i kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m qua \u0111\u1ec1 xu\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea social media c\u1ee7a GWI c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng, 26% ng\u01b0\u1eddi d\u00f9ng t\u1eeb 25-34 tu\u1ed5i v\u00e0 35-44 tu\u1ed5i t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec D\u1ef0A TR\u00caN M\u1ea0NG X\u00c3 H\u1ed8I&nbsp;<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>36. 80% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a HubSpot v\u1ec1 xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i bao g\u1ed3m d\u1eef li\u1ec7u v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1a tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i , ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m th\u00f4ng qua TikTok Shop.<\/p>\n\n\n\n<p>H\u1ecd ph\u00e1t hi\u1ec7n ra r\u1eb1ng 47% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u00e0 h\u1ecd ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed t\u1ed1t h\u01a1n, 80% cho bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp th\u00f4ng qua \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng xuy\u00ean h\u01a1n l\u00e0 tr\u00ean trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: HubSpot&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>37. 33% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft Instagram c\u00f3 ROI cao nh\u1ea5t&nbsp;<\/strong><\/h2>\n\n\n\n<p>33% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho bi\u1ebft Instagram c\u00f3 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI) cao nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng d\u1ee5ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u01b0\u1edbc khi TikTok Shop \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, 12% nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft TikTok c\u00f3 ROI cao nh\u1ea5t khi b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: HubSpot&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>38. 54% ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo ng\u1ea1i r\u1eb1ng ng\u01b0\u1eddi b\u00e1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng h\u1ee3p ph\u00e1p<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o c\u1ee7a HubSpot c\u0169ng bao g\u1ed3m m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>H\u1ecd ph\u00e1t hi\u1ec7n ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 y\u1ebfu lo l\u1eafng v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi b\u00e1n kh\u00f4ng h\u1ee3p ph\u00e1p. 54% ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo l\u1eafng v\u1ec1 kh\u00eda c\u1ea1nh n\u00e0y khi mua s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: HubSpot&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdfLMrY4nYN69OxMhtiFX3UQgnrWWZAf3MVYHQRMLfuXIMtMnqFXYob_quzFv_HApAcjiZ7swyDkkNOD-g2bV5gGRIxpQtMu4B6FIz8Hiair8bWtit8ciP-EoxhlrRJN__ULVoF5g?key=m8Br7mp8SWHdRZo229uQsFJR\" alt=\"\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u1ee8NG D\u1ee4NG AI TRONG TH\u1ed0NG K\u00ca M\u1ea0NG X\u00c3 H\u1ed8I&nbsp;<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>39. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ea1t 12 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2031<\/strong><\/h2>\n\n\n\n<p>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u1ec1 AI tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c 992,7 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2021.<\/p>\n\n\n\n<p>D\u1ef1 ki\u1ebfn \u200b\u200bcon s\u1ed1 n\u00e0y s\u1ebd \u0111\u1ea1t 12 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2031, gi\u00fap th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 28,7% t\u1eeb nay \u0111\u1ebfn n\u0103m 2031.<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Allied Market Research<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>40. 31% nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng AI cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n<p>Theo HubSpot, 31% nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang s\u1eed d\u1ee5ng AI cho m\u1ea1ng x\u00e3 h\u1ed9i .<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o c\u1ee7a c\u00f4ng ty n\u00eau r\u00f5 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang s\u1eed d\u1ee5ng AI cho c\u00e1c t\u00e1c v\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o ch\u00fa th\u00edch LinkedIn chuy\u00ean nghi\u1ec7p d\u1ef1a tr\u00ean ch\u00fa th\u00edch g\u1ed1c tr\u00ean Instagram c\u1ee7a h\u00ecnh \u1ea3nh.<\/li>\n\n\n\n<li>T\u1ea1o qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u1eebng n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean th\u00f4ng s\u1ed1 h\u00ecnh \u1ea3nh b\u1eaft bu\u1ed9c c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n<li>L\u00ean \u00fd t\u01b0\u1edfng v\u1ec1 n\u1ed9i dung \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i d\u1ef1a tr\u00ean m\u1ed9t ng\u00e0nh c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li>L\u00ean \u00fd t\u01b0\u1edfng v\u1ec1 n\u1ed9i dung \u0111\u0103ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin t\u1eeb b\u00e0i \u0111\u0103ng tr\u00ean LinkedIn.<\/li>\n\n\n\n<li>T\u1ea1o b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 c\u00f4ng ty, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00e0nh vi\u00ean nh\u00f3m m\u1edbi v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p><em>Ngu\u1ed3n: HubSpot 2<\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>K\u1ebeT LU\u1eacN&nbsp;<\/strong><\/h1>\n\n\n\n<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media, cho th\u1ea5y d\u1eef li\u1ec7u v\u00e0 Xu h\u01b0\u1edbng n\u0103m 2025 kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 c\u00f2n cung c\u1ea5p nh\u1eefng g\u00f3c nh\u00ecn quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i s\u1ed1. V\u1edbi h\u01a1n 5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng l\u1edbn, Social Media ti\u1ebfp t\u1ee5c l\u00e0 k\u00eanh k\u1ebft n\u1ed1i, t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y doanh thu quan tr\u1ecdng.<\/p>\n\n\n\n<p>T\u1eeb s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a n\u1ed9i dung video ng\u1eafn, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, c\u00e1c xu h\u01b0\u1edbng m\u1edbi \u0111ang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p. Vi\u1ec7c c\u1eadp nh\u1eadt v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<p>C\u00f9ng Rentracks theo d\u00f5i v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u quan tr\u1ecdng t\u1eeb b\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong n\u0103m 2025!<\/p>\n\n\n\n<p><strong>Xem th\u00eam: <\/strong><a href=\"https:\/\/rentracks.com.vn\/20-thong-ke-thuong-mai-dien-tu-moi-nhat-nam-2025\/\"><strong>20+ TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec M\u1edaI NH\u1ea4T N\u0102M 2025 &#8211; Rentracks Vietnam<\/strong><\/a><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o th\u1ed1ng k\u00ea Social Media &#8211; D\u1eef li\u1ec7u v\u00e0 Xu h\u01b0\u1edbng n\u0103m 2025 cung c\u1ea5p d\u1eef li\u1ec7u t\u1ed5ng quan v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0&hellip;&nbsp;<a href=\"https:\/\/rentracks.com.vn\/en\/bao-cao-thong-ke-mang-xa-hoi-2025\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">B\u00c1O C\u00c1O TH\u1ed0NG K\u00ca M\u1ea0NG X\u00c3 H\u1ed8I &#8211; D\u1eee LI\u1ec6U V\u00c0 XU H\u01af\u1edaNG N\u0102M 2025<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":12712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12300"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=12300"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12300\/revisions"}],"predecessor-version":[{"id":12714,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/12300\/revisions\/12714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/12712"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=12300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=12300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=12300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}