{"id":11822,"date":"2025-01-16T17:39:35","date_gmt":"2025-01-16T10:39:35","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=11822"},"modified":"2025-01-16T17:39:41","modified_gmt":"2025-01-16T10:39:41","slug":"bao-cao-digital-marketing-viet-nam-2024","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/bao-cao-digital-marketing-viet-nam-2024\/","title":{"rendered":"B\u00c1O C\u00c1O DIGITAL MARKETING M\u1ea0NG X\u00c3 H\u1ed8I VI\u1ec6T NAM N\u0102M 2024\u00a0"},"content":{"rendered":"\n<p>B\u00e1o c\u00e1o Digital Marketing Vi\u1ec7t Nam n\u0103m 2024 cung c\u1ea5p g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 t\u00ecnh h\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh digital marketing t\u1ea1i Vi\u1ec7t Nam, gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi th\u00f4ng tin t\u1eeb b\u00e1o c\u00e1o Digital Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 ng\u00e0nh digital marketing. \u0110\u1eb7c bi\u1ec7t, th\u00f4ng qua b\u00e1o c\u00e1o Digital Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing trong n\u0103m 2024. C\u00f9ng Rentracks kh\u00e1m ph\u00e1 c\u00e1c th\u1ed1ng k\u00ea b\u00e1o c\u00e1o digital marketing c\u1ee7a Datareportal v\u00e0 Wearesocial.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>TH\u1ef0C TR\u1ea0NG DIGITAL MARKETING T\u1ea0I VI\u1ec6T NAM&nbsp;<\/strong><\/h1>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong B\u00e1o c\u00e1o Digital Vi\u1ec7t Nam t\u1eeb <a href=\"https:\/\/datareportal.com\/?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2024&amp;utm_term=Vietnam&amp;utm_content=Home_Page_Link\" rel=\"nofollow noopener\" target=\"_blank\">DataReportal<\/a> v\u1ec1 t\u00ecnh h\u00ecnh s\u1eed d\u1ee5ng v\u00e0 ti\u1ebfp nh\u1eadn c\u00f4ng ngh\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ebfn \u0111\u1ea7u n\u0103m 2024, Vi\u1ec7t Nam c\u00f3 78,44 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet, v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn internet \u0111\u1ea1t 79,1%.<\/li>\n\n\n\n<li>B\u00e1o c\u00e1o Digital Vi\u1ec7t Nam cho th\u1ea5y c\u00f3 72,70 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i t\u00ednh \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024, chi\u1ebfm 73,3% t\u1ed5ng d\u00e2n s\u1ed1.<\/li>\n\n\n\n<li>V\u1ec1 k\u1ebft n\u1ed1i di \u0111\u1ed9ng, t\u1ed5ng s\u1ed1 k\u1ebft n\u1ed1i di \u0111\u1ed9ng \u1edf Vi\u1ec7t Nam \u0111\u1ea1t 168,5 tri\u1ec7u, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 169,8% t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m 2024 theo b\u00e1o c\u00e1o digital marketing tr\u00ean.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng con s\u1ed1 n\u00e0y t\u1eeb B\u00e1o c\u00e1o Digital Vi\u1ec7t Nam mang \u0111\u1ebfn c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 b\u1ee9c tranh c\u00f4ng ngh\u1ec7 s\u1ed1 t\u1ea1i Vi\u1ec7t Nam. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u1eddi \u0111\u1ea1i s\u1ed1, c\u00e1c xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi k\u1ef9 thu\u1eadt s\u1ed1 \u1edf Vi\u1ec7t Nam \u0111ang c\u00f3 s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t v\u00e0 nhanh ch\u00f3ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc2dL-yrPR6CkX8oMecLub3f8_IzrT1wZaII09M0eyAthN1eEvFGnY0gC-BHCh_HQ9ftpjf2ysWeu1piutkbV3HqNkp4Z-Hy_9F1eDe4CTIXVanX54qh171gdJHnq8rAcsvOhb4mg?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"B\u00e1o c\u00e1o th\u1ef1c tr\u1ea1ng Digital Marketing Vi\u1ec7t Nam 2024\"\/><figcaption class=\"wp-element-caption\"><em>B\u00e1o c\u00e1o th\u1ef1c tr\u1ea1ng Digital Marketing Vi\u1ec7t Nam 2024<\/em><\/figcaption><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>D\u00c2N S\u1ed0 VI\u1ec6T NAM N\u0102M 2024<\/strong><\/h1>\n\n\n\n<p>T\u00ednh \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024, t\u1ed5ng d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 99,19 tri\u1ec7u ng\u01b0\u1eddi, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u1ee9c t\u0103ng th\u00eam 655 ngh\u00ecn ng\u01b0\u1eddi, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng 0,7% so v\u1edbi \u0111\u1ea7u n\u0103m 2023.&nbsp;<\/p>\n\n\n\n<p>C\u0169ng trong b\u00e1o c\u00e1o Digital Marketing cho th\u1ea5y, t\u1ef7 l\u1ec7 n\u1eef chi\u1ebfm 50,6% trong t\u1ed5ng d\u00e2n s\u1ed1, trong khi nam gi\u1edbi chi\u1ebfm 49,4%. \u0110\u1ed3ng th\u1eddi, kho\u1ea3ng 39,8% d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1ed1ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 v\u00e0 khu v\u1ef1c \u0111\u00f4 th\u1ecb, c\u00f2n l\u1ea1i 60,2% c\u01b0 tr\u00fa t\u1ea1i c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">B\u00e1o c\u00e1o Digital Marketing c\u0169ng \u0111\u00e3 cho th\u1ea5y s\u1ef1 ph\u00e2n b\u1ed5 d\u00e2n s\u1ed1 theo \u0111\u1ed9 tu\u1ed5i:<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7,2% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 0 \u0111\u1ebfn 4.<\/li>\n\n\n\n<li>12,0% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 5 \u0111\u1ebfn 12.<\/li>\n\n\n\n<li>7,1% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 13 \u0111\u1ebfn 17.<\/li>\n\n\n\n<li>9,7% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 24.<\/li>\n\n\n\n<li>15,7% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 \u0111\u1ebfn 34.<\/li>\n\n\n\n<li>15,6% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 35 \u0111\u1ebfn 44.<\/li>\n\n\n\n<li>13,1% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 45 \u0111\u1ebfn 54.<\/li>\n\n\n\n<li>9,9% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 55 \u0111\u1ebfn 64.<\/li>\n\n\n\n<li>9,8% thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 65 v\u00e0 cao h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c d\u1eef li\u1ec7u t\u1eeb B\u00e1o c\u00e1o Digital Marketing n\u00e0y \u0111\u00e3 ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t s\u1ef1 thay \u0111\u1ed5i v\u00e0 xu h\u01b0\u1edbng d\u00e2n s\u1ed1 c\u1ee7a Vi\u1ec7t Nam, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 d\u00e0i h\u1ea1n.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe8oTtXBuSHP461-o2_B2ML-ON4kFZrS5641g3nuavp9979Yvdb6nV3TrDpEJFY3jYauafjNPH8KaDegsy3IdeKRulFT8XXPCGSyGQ5CxPEQeDJ8LNaWUXp_uvuI9ftK2Uz80IRGg?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>B\u00e1o c\u00e1o Digital Marketing v\u1ec1 t\u00ecnh h\u00ecnh d\u00e2n s\u1ed1 Vi\u1ec7t Nam\u00a0<\/em><\/figcaption><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG INTERNET T\u1ea0I VI\u1ec6T NAM N\u0102M 2024&nbsp;<\/strong><\/h1>\n\n\n\n<p>Theo B\u00e1o c\u00e1o Digital Marketing th\u00e1ng 1 n\u0103m 2024, Vi\u1ec7t Nam c\u00f3 78,44 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn Internet \u0111\u1ea1t 79,1% so v\u1edbi t\u1ed5ng d\u00e2n s\u1ed1. D\u1eef li\u1ec7u t\u1eeb <a href=\"https:\/\/kepios.com\/?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2024&amp;utm_term=Vietnam&amp;utm_content=Kepios_Home_Link\" rel=\"nofollow noopener\" target=\"_blank\">Kepios<\/a> cho th\u1ea5y s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet \u1edf Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng th\u00eam 502 ngh\u00ecn ng\u01b0\u1eddi (+0,6%) trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 1 n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, B\u00e1o c\u00e1o Digital Marketing c\u0169ng ti\u1ebft l\u1ed9 nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng t\u1eeb <a href=\"https:\/\/www.ookla.com\/?utm_source=DataReportal\" rel=\"nofollow noopener\" target=\"_blank\">Ookla<\/a> v\u1ec1 t\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i Internet t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea7u n\u0103m 2024:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i Internet di \u0111\u1ed9ng trung b\u00ecnh qua m\u1ea1ng di \u0111\u1ed9ng \u0111\u1ea1t 47,06 Mbps.<\/li>\n\n\n\n<li>T\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i Internet c\u1ed1 \u0111\u1ecbnh trung b\u00ecnh l\u00e0 105,04 Mbps.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 t\u1eeb B\u00e1o c\u00e1o Digital Marketing v\u00e0 d\u1eef li\u1ec7u c\u1ee7a Ookla cho th\u1ea5y, t\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i Internet di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng th\u00eam 7,47 Mbps (+18,9%) trong su\u1ed1t 12 th\u00e1ng qua, trong khi t\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i Internet c\u1ed1 \u0111\u1ecbnh t\u0103ng th\u00eam 24,74 Mbps (+30,8%) trong c\u00f9ng k\u1ef3. Nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a h\u1ea1 t\u1ea7ng Internet t\u1ea1i Vi\u1ec7t Nam<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfR3LT3rOaJ5BuuU2ENuevVwsN-of9iF_VCtqSHNSgKtHr9oV8W-jFiFsmmPwuyIDFoX0BbReLOfyH_ZSR-FB9bcquqLsbIbfgLQWL-peoc7AToOW1ikmxr-UeDwI9WWKEc592xVg?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>B\u00c1O C\u00c1O DIGITAL MARKETING V\u1ec0 M\u1ea0NG X\u00c3 H\u1ed8I N\u0102M 2024<\/strong><\/h1>\n\n\n\n<p>D\u1ef1a tr\u00ean B\u00e1o c\u00e1o Digital Marketing t\u1eeb <a href=\"https:\/\/datareportal.com\/digital-in-vietnam?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2024&amp;utm_term=Vietnam&amp;utm_content=Country_Page_Link\" rel=\"nofollow noopener\" target=\"_blank\">DataReportal<\/a>, t\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024, Vi\u1ec7t Nam ghi nh\u1eadn 72,7 tri\u1ec7u t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ho\u1ea1t \u0111\u1ed9ng. Theo ph\u00e2n t\u00edch t\u1eeb Kepios, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng th\u00eam 6,5 tri\u1ec7u ng\u01b0\u1eddi (+9,8%) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>S\u1ef1 gia t\u0103ng n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 73,3% t\u1ed5ng d\u00e2n s\u1ed1 Vi\u1ec7t Nam, tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng con s\u1ed1 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00e1 nh\u00e2n \u0111\u1ed9c nh\u1ea5t, v\u00ec m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u t\u00e0i kho\u1ea3n. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u00ednh to\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o ghi ch\u00fa chi ti\u1ebft trong d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00e1c b\u00e1o c\u00e1o t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u cho th\u1ea5y, t\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024, c\u00f3 72,55 tri\u1ec7u ng\u01b0\u1eddi t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam, chi\u1ebfm \u0111\u1ebfn 99,2% d\u00e2n s\u1ed1 trong \u0111\u1ed9 tu\u1ed5i n\u00e0y. B\u00e1o c\u00e1o Digital Marketing c\u0169ng cho th\u1ea5y r\u1eb1ng 92,7% ng\u01b0\u1eddi d\u00f9ng Internet t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi th\u00f3i quen tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ef7 l\u1ec7 n\u1eef gi\u1edbi l\u00e0 51% v\u00e0 nam gi\u1edbi chi\u1ebfm 49%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfTYkqtPAzjsTFQUs9A8RMQqvVa6qxIcPYBn2_o6zy5oSgzLwRj4PN5-vVclvUSVmLFbT7hLkOEpo_wJ2dcFiOMiVcMQQG6XstiYE9M1M7EqbC4eP6nE8OtyILhLhVcube-01A15w?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG M\u1ea0NG X\u00c3 H\u1ed8I FACEBOOK N\u0102M 2024<\/strong><\/h1>\n\n\n\n<p>Theo b\u00e1o c\u00e1o digital marketing m\u1edbi nh\u1ea5t t\u1eeb Meta, t\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Facebook t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 72,7 tri\u1ec7u ng\u01b0\u1eddi. Tuy nhi\u00ean, Meta g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u1ef1c hi\u1ec7n <a href=\"https:\/\/datareportal.com\/notes-on-data?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2024&amp;utm_term=Vietnam&amp;utm_content=Notes_On_Data\" rel=\"nofollow noopener\" target=\"_blank\">m\u1ed9t s\u1ed1 thay \u0111\u1ed5i quan tr\u1ecdng<\/a> trong c\u00e1ch b\u00e1o c\u00e1o d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o, c\u1ee5 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Facebook. Ch\u00ednh nh\u1eefng thay \u0111\u1ed5i n\u00e0y khi\u1ebfn d\u1eef li\u1ec7u hi\u1ec7n t\u1ea1i kh\u00f4ng ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u trong <a href=\"https:\/\/datareportal.com\/digital-in-vietnam?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2024&amp;utm_term=Vietnam&amp;utm_content=Country_Page_Link\" rel=\"nofollow noopener\" target=\"_blank\">b\u00e1o c\u00e1o digital marketing tr\u01b0\u1edbc \u0111\u00f3<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXffW2ggHV8qFRU2S34wt8MslvAr_AVPSWTsyzJuRlWCUVyGnKWxDhtk5CkHYyrHZ7Xfvur_FZdUW3_dhHJCgtBPJbPflevvO8DFckvB8L_zDzlPT7glGYd9qqwe0SjhEjvvxqM0dg?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure>\n\n\n\n<p>Trong b\u00e1o c\u00e1o digital marketing t\u1eeb <a href=\"https:\/\/kepios.com\/?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2024&amp;utm_term=Vietnam&amp;utm_content=Kepios_Home_Link\" rel=\"nofollow noopener\" target=\"_blank\">Kepios<\/a>, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, v\u1edbi m\u1ee9c t\u0103ng 6,5 tri\u1ec7u ng\u01b0\u1eddi (+9,8%) t\u1eeb th\u00e1ng 1 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u00e1o c\u00e1o digital marketing ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o tr\u00ean Facebook&nbsp;<\/strong><\/h2>\n\n\n\n<p>S\u1ed1 li\u1ec7u t\u1eeb Meta cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng tr\u00ean Facebook t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 6,5 tri\u1ec7u ng\u01b0\u1eddi (+9,8%) t\u1eeb th\u00e1ng 1\/2023 \u0111\u1ebfn th\u00e1ng 1\/2024. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y gi\u1ea3m 5,9 tri\u1ec7u ng\u01b0\u1eddi (-7,4%) t\u1eeb th\u00e1ng 10\/2023 \u0111\u1ebfn th\u00e1ng 1\/2024.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 73,3% t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m 2024. Tuy nhi\u00ean, Meta ch\u1ec9 cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng Facebook, do \u0111\u00f3 ch\u1ec9 90,7&amp; \u0111\u1ed1i t\u01b0\u1ee3ng &#8220;\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221; t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng Meta v\u00e0o n\u0103m 2024.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 92,7% l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng internet \u0111\u1ecba ph\u01b0\u01a1ng \u1edf h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ed9 tu\u1ed5i v\u00e0o th\u00e1ng 1 n\u0103m 2024.Trong \u0111\u00f3, 51,0% \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef, v\u00e0 49% l\u00e0 nam.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG M\u1ea0NG X\u00c3 H\u1ed8I ZALO 2024&nbsp;<\/strong><\/h1>\n\n\n\n<p>Theo b\u00e1o c\u00e1o Digital Marketing t\u1eeb <a href=\"https:\/\/nhandan.vn\/mang-xa-hoi-viet-nam-dat-tram-trieu-nguoi-dung-zalo-chiem-gan-70-post847689.html#:~:text=Theo%20b%C3%A1o%20c%C3%A1o%20c%E1%BB%A7a%20B%E1%BB%99,v%C3%A0%20TikTok%20(67%20tri%E1%BB%87u).\" rel=\"nofollow noopener\" target=\"_blank\">B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng<\/a>, t\u00ednh \u0111\u1ebfn 30\/6\/2024, Zalo d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ea1t 76,5 tri\u1ec7u ng\u01b0\u1eddi. Con s\u1ed1 n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t qua ba n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Facebook, Youtube v\u00e0 Tiktok.&nbsp;<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y Zalo kh\u00f4ng ch\u1ec9 duy tr\u00ec v\u1ecb th\u1ebf m\u1ea1nh m\u1ebd trong n\u01b0\u1edbc m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u giao ti\u1ebfp v\u00e0 ti\u1ec7n \u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi ng\u00f4n ng\u1eef, t\u00edch h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch \u0111\u1ecba ph\u01b0\u01a1ng, v\u00e0 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng ch\u1eb7t ch\u1ebd \u0111\u00e3 gi\u00fap Zalo tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u00e1o c\u00e1o digital marketing ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o tr\u00ean Zalo&nbsp;<\/strong><\/h2>\n\n\n\n<p>V\u1edbi 76,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 76,5% d\u00e2n s\u1ed1 Vi\u1ec7t Nam, Zalo kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc. S\u1ef1 t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, \u0111\u1ed9 ph\u1ee7 kh\u1eafp c\u00e1c t\u1ec9nh th\u00e0nh, v\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 gi\u00fap Zalo tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f4 th\u1ecb \u0111\u1ebfn n\u00f4ng th\u00f4n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, Zalo t\u00edch h\u1ee3p nhi\u1ec1u d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p nh\u01b0 Zalo OA, chatbot, v\u00e0 qu\u1ea3ng c\u00e1o theo v\u1ecb tr\u00ed, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh. V\u1edbi ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i v\u00e0 chi ph\u00ed t\u1ed1i \u01b0u, Zalo kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n gi\u1eef vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c trong c\u00e1c chi\u1ebfn d\u1ecbch digital marketing nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>B\u00c1O C\u00c1O DIGITAL MARKETING V\u1ec0 T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG M\u1ea0NG X\u00c3 H\u1ed8I YOUTUBE T\u1ea0I VI\u1ec6T NAM 2024<\/strong><\/h1>\n\n\n\n<p>Theo b\u00e1o c\u00e1o digital marketing Vi\u1ec7t Nam t\u1eeb DataReportal, cho th\u1ea5y YouTube c\u00f3 63 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea7u n\u0103m 2024, cho th\u1ea5y kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a YouTube \u0111\u1ea7u n\u0103m 2024 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 63,5% t\u1ed5ng d\u00e2n s\u1ed1 c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, b\u00e1o c\u00e1o digital marketing n\u00e0y c\u0169ng \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, qu\u1ea3ng c\u00e1o tr\u00ean YouTube chi\u1ebfm 80,3% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet c\u1ee7a Vi\u1ec7t Nam \u1edf m\u1ecdi \u0111\u1ed9 tu\u1ed5i v\u00e0o th\u00e1ng 1 n\u0103m 2024. Trong \u0111\u00f3, c\u00f3 49,5% kh\u00e1n gi\u1ea3 l\u00e0 n\u1eef v\u00e0 50,5% l\u00e0 nam.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXde-a5XoeZ7EsCbLQ0boe6oneZXS4dcHmGdLKBCwx0-zjqH9LI9_7Xqvt2R5P09DgcHmuFRqc69fFuyQS0SAwFIO4XGzrBuwgQ9L3EbbIUkdUrUYn6C7xGzFM9KdWYOzN2_Sbq_zQ?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Youtube n\u0103m 2024<\/strong><\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb b\u00e1o c\u00e1o Digital Marketing v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o Youtube t\u1eeb <a href=\"https:\/\/datareportal.com\/essential-youtube-stats?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2024&amp;utm_term=Vietnam&amp;utm_content=Facebook_Stats_Link\" rel=\"nofollow noopener\" target=\"_blank\">DataReportal<\/a>, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 2,527 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean YouTube v\u00e0o th\u00e1ng 4 n\u0103m 2023, \u0111\u01b0a YouTube l\u00ean v\u1ecb tr\u00ed th\u1ee9 2 trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i &#8216;s\u00f4i \u0111\u1ed9ng&#8217; nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a YouTube \u0111\u00e3 gi\u1ea3m kho\u1ea3ng 35 tri\u1ec7u (0,5%) trong m\u01b0\u1eddi hai th\u00e1ng t\u1eeb Th\u00e1ng 4 n\u0103m 2023.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi n\u0103m 2024, b\u00e1o c\u00e1o Digital Marketing cho th\u1ea5y kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a YouTube t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng thay \u0111\u1ed5i nhi\u1ec1u trong giai \u0111o\u1ea1n t\u1eeb gi\u1eefa \u0111\u1ea7u n\u0103m 2023 v\u00e0 \u0111\u1ea7u n\u0103m 2024.&nbsp;<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, c\u00f9ng d\u1eef li\u1ec7u tr\u00ean, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean YouTube t\u1ea1i Vi\u1ec7t Nam c\u0169ng kh\u00f4ng thay \u0111\u1ed5i gi\u1eefa th\u00e1ng 10 n\u0103m 2023 v\u00e0 th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>B\u00c1O C\u00c1O DIGITAL MARKETING V\u1ec0 M\u1ee8C \u0110\u1ed8 S\u1eec D\u1ee4NG M\u1ea0NG X\u00c3 H\u1ed8I INSTAGRAM T\u1ea0I VI\u1ec6T NAM 2024<\/strong><\/h1>\n\n\n\n<p>S\u1ed1 li\u1ec7u c\u00f4ng b\u1ed1 tr\u00ean c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a Meta cho th\u1ea5y Instagram c\u00f3 10,90 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024. C\u00e1c s\u1ed1 li\u1ec7u n\u00e0y th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c <a href=\"https:\/\/datareportal.com\/reports\/digital-2023-deep-dive-changes-in-metas-ad-reach-numbers?utm_source=DataReportal&amp;utm_medium=Country_Article_Hyperlink&amp;utm_campaign=Digital_2024&amp;utm_term=Vietnam&amp;utm_content=Meta_Reporting_Changes\" rel=\"nofollow noopener\" target=\"_blank\">c\u1eadp nh\u1eadt<\/a> cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 11% t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, Meta ch\u1ec9 cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng Instagram, do \u0111\u00f3 ch\u1ec9 13,6% \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng Instagram v\u00e0o n\u0103m 2024.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 13,9 ph\u1ea7n tr\u0103m l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng internet \u0111\u1ecba ph\u01b0\u01a1ng (b\u1ea5t k\u1ec3 \u0111\u1ed9 tu\u1ed5i). Trong \u0111\u00f3, 60,1% \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00ean Instagram t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef , trong khi 39,9% l\u00e0 nam .<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfEaKfwXKy09nNdc5NRsZHJXxRjq5PjVsx24t_ENjJRLlfsno0BKRBj3zR4E55JOw4BMAtTo1blZHWD_0VLRMtPQCRYxgrh9Pwb_p8pHnZtVx157ZUhqVf9jYEXehIOt9KeagVm3g?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Instagram n\u0103m 2024<\/strong><\/h2>\n\n\n\n<p>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam theo b\u00e1o c\u00e1o Digital marketing \u0111\u00e3 t\u0103ng 550 ngh\u00ecn (+5,3%) t\u1eeb th\u00e1ng 1 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<p>Tr\u00ean c\u01a1 s\u1edf h\u00e0ng qu\u00fd, d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng ty c\u0169ng cho th\u1ea5y quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m 650 ngh\u00ecn (-5,6%) t\u1eeb th\u00e1ng 10 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG M\u1ea0NG X\u00c3 H\u1ed8I TIKTOK THEO B\u00c1O C\u00c1O DIGITAL MARKETING&nbsp;<\/strong><\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcSmOXixJ-IQySp1Cru-ba6ZR8yyaUX69G89ZwehjpnPisbumhnqUGkJMXoROXqbCs-ZYLSt--igtq7rwrZdGtYYwGNXHhX0cKOuCEYsdFDqdTM7siVMCjCOQvI_Oo1OPeOt-bruA?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Theo s\u1ed1 li\u1ec7u t\u1eeb t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a ByteDance, TikTok \u0111\u00e3 \u0111\u1ea1t 67,72 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edfng th\u00e0nh (t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean) t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 ByteDance ch\u1ec9 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean qua c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, c\u00e1c d\u1eef li\u1ec7u kh\u00e1n gi\u1ea3 m\u00e0 n\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho nh\u00f3m ng\u01b0\u1eddi t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, d\u1eef li\u1ec7u c\u1ee7a ByteDance cho th\u1ea5y qu\u1ea3ng c\u00e1o TikTok c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi 92,6% d\u00e2n s\u1ed1 tr\u01b0\u1edfng th\u00e0nh t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea7u n\u0103m nay. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng internet n\u00f3i chung ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o TikTok t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024 \u0111\u1ea1t 86,3% tr\u00ean t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet, b\u1ea5t k\u1ec3 \u0111\u1ed9 tu\u1ed5i. \u0110\u00e1ng ch\u00fa \u00fd, 49,1% kh\u00e1n gi\u1ea3 c\u1ee7a TikTok t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef, c\u00f2n l\u1ea1i 50,9% l\u00e0 nam gi\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Tiktok n\u0103m 2024<\/strong><\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a ByteDance cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a TikTok t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng th\u00eam 18 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng (+35,8%) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, s\u1ed1 li\u1ec7u c\u0169ng ch\u1ec9 ra r\u1eb1ng ph\u1ea1m vi ti\u1ebfp c\u1eadn ti\u1ec1m n\u0103ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean TikTok t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 5,1 tri\u1ec7u ng\u01b0\u1eddi (+8,2%) trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 10 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG M\u1ea0NG X\u00c3 H\u1ed8I THREADS&nbsp;<\/strong><\/h1>\n\n\n\n<p>Theo c\u00e1c b\u00e1o c\u00e1o digital marketing t\u1eeb <a href=\"https:\/\/www.businessofapps.com\/data\/threads-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">Business Of Apps<\/a>, Threads hi\u1ec7n \u0111\u1ea1t 275 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, t\u0103ng 100 tri\u1ec7u ng\u01b0\u1eddi so v\u1edbi th\u00e1ng 7\/2024. \u0110\u1eb7c bi\u1ec7t, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 thu h\u00fat 100 tri\u1ec7u l\u01b0\u1ee3t \u0111\u0103ng k\u00fd ch\u1ec9 trong 5 ng\u00e0y \u0111\u1ea7u ti\u00ean, v\u01b0\u1ee3t ChatGPT \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng \u0111\u1ea1t m\u1ed1c 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng nhanh nh\u1ea5t.<\/p>\n\n\n\n<p>C\u00e1c b\u00e1o c\u00e1o digital marketing nh\u1ea5n m\u1ea1nh r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a Threads \u0111\u1ebfn t\u1eeb giao di\u1ec7n th\u00e2n thi\u1ec7n, t\u00edch h\u1ee3p v\u1edbi Instagram, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 m\u1ea1nh m\u1ebd c\u1ee7a Meta. V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng n\u00e0y, Threads \u0111ang c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf trong l\u0129nh v\u1ef1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Threads n\u0103m 2024<\/strong><\/h2>\n\n\n\n<p>V\u1edbi 275 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, Threads hi\u1ec7n chi\u1ebfm kho\u1ea3ng 3.5% d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u. \u0110\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng, \u0111\u1eb7c bi\u1ec7t khi Threads \u0111\u1ea1t m\u1ed1c n\u00e0y ch\u1ec9 trong v\u00f2ng h\u01a1n n\u1eeda n\u0103m k\u1ec3 t\u1eeb khi ra m\u1eaft.<\/p>\n\n\n\n<p>Theo c\u00e1c b\u00e1o c\u00e1o digital marketing, t\u1ef7 l\u1ec7 n\u00e0y ph\u1ea3n \u00e1nh ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u00e1ng k\u1ec3 c\u1ee7a Threads, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c khu v\u1ef1c c\u00f3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cao nh\u01b0 B\u1eafc M\u1ef9, Ch\u00e2u \u00c2u, v\u00e0 Ch\u00e2u \u00c1. V\u1edbi s\u1ef1 t\u00edch h\u1ee3p trong h\u1ec7 sinh th\u00e1i Meta, Threads mang \u0111\u1ebfn c\u01a1 h\u1ed9i l\u1edbn cho nh\u00e0 qu\u1ea3ng c\u00e1o trong vi\u1ec7c ti\u1ebfp c\u1eadn h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Ph\u1ea1m vi ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 con s\u1ed1, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t k\u00eanh ti\u1ec1m n\u0103ng gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng b\u00e1 \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng digital marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG M\u1ea0NG X\u00c3 H\u1ed8I FACEBOOK MESSENGER<\/strong><\/h1>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb Meta cho th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean Facebook Messenger \u0111\u00e3 ti\u1ebfp c\u1eadn 54,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 54,9% t\u1ed5ng d\u00e2n s\u1ed1. Ph\u1ea1m vi ti\u1ebfp c\u1eadn n\u00e0y chi\u1ebfm 69,5% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, ch\u1ec9 68,0% ng\u01b0\u1eddi d\u00f9ng &#8220;\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221; t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o. \u0110\u1eb7c bi\u1ec7t, 51,5% \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook Messenger l\u00e0 n\u1eef, trong khi 48,5% l\u00e0 nam.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdYwWTdLkMJdBu9h6RtQi8I3KBdVrllSZ1Fl1L9wNXi5_RPHRncJRqFjc1Qa4uAQz_tInfw7eJfddKHX9hRm2e3AEQa6nbziCZJ2R9nYBHRMu_eGS-mHfbMA0-Cal3Ixjf0Cqwn?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Messenger n\u0103m 2024<\/strong><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o Digital Marketing d\u1eef li\u1ec7u t\u1eeb c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a Meta cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 1,9 tri\u1ec7u (+3,5%) t\u1eeb th\u00e1ng 1\/2023 \u0111\u1ebfn th\u00e1ng 1\/2024. Tuy nhi\u00ean, quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o gi\u1ea3m 4,5 tri\u1ec7u (-7,6%) t\u1eeb th\u00e1ng 10\/2023 \u0111\u1ebfn th\u00e1ng 1\/2024.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG M\u1ea0NG X\u00c3 H\u1ed8I LINKEDIN VI\u1ec6T NAM 2024&nbsp;<\/strong><\/h1>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o digital marketing cho th\u1ea5y LinkedIn c\u00f3 7,5 tri\u1ec7u &#8220;th\u00e0nh vi\u00ean&#8221; t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024. Tuy nhi\u00ean, c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn trong b\u00e1o c\u00e1o digital marketing cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 th\u00e0nh vi\u00ean \u0111\u00e3 \u0111\u0103ng k\u00fd, thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, n\u00ean s\u1ed1 li\u1ec7u n\u00e0y kh\u00f4ng th\u1ec3 so s\u00e1nh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong c\u00e1c b\u00e1o c\u00e1o digital marketing kh\u00e1c.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o digital marketing c\u0169ng cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 7,6% t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0 chi\u1ebfm 9,6% t\u1ed5ng ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam. D\u00f9 LinkedIn kh\u00f4ng cho ph\u00e9p ng\u01b0\u1eddi d\u01b0\u1edbi 18 tu\u1ed5i s\u1eed d\u1ee5ng, nh\u01b0ng 10,3% \u0111\u1ed1i t\u01b0\u1ee3ng &#8220;\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221; t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 truy c\u1eadp LinkedIn v\u00e0o n\u0103m 2024, theo d\u1eef li\u1ec7u trong b\u00e1o c\u00e1o digital marketing.<\/p>\n\n\n\n<p>C\u0169ng trong c\u00e1c b\u00e1o c\u00e1o digital marketing, s\u1ed1 li\u1ec7u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn cho th\u1ea5y t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng n\u1eef v\u00e0 nam \u0111\u1ec1u chi\u1ebfm 50% t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeD_tsxlCtbvxQTrSZkYvQxshdiYtHls07WLUS84frQgwTWSzgYtXJOTcJ6jRSMxJzUSwRbyOdhy3UNTwbx_GygYwnDsnCMv0cA0VVCZ_DwCuhXtqAHjIXql2vjnVETwHJxfOl0rQ?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure><\/div>\n\n\n<p><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng LinkedIn tr\u00ean n\u0103m 2024<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a LinkedIn trong b\u00e1o c\u00e1o digital marketing cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 2,3 tri\u1ec7u (+44,2%) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024, theo th\u00f4ng tin \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong b\u00e1o c\u00e1o digital marketing.<\/p>\n\n\n\n<p>C\u0169ng theo s\u1ed1 li\u1ec7u trong b\u00e1o c\u00e1o digital marketing c\u1ee7a c\u00f4ng ty, quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 400 ngh\u00ecn (+5,6%) t\u1eeb th\u00e1ng 10\/2023 \u0111\u1ebfn th\u00e1ng 1\/2024.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>T\u00ccNH H\u00ccNH S\u1eec D\u1ee4NG X (TWITTER) T\u1ea0I VI\u1ec6T NAM 2024&nbsp;<\/strong><\/h1>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o digital marketing c\u1ee7a X (Twitter) v\u00e0o \u0111\u1ea7u n\u0103m 2024 cho th\u1ea5y n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 5,58 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam, chi\u1ebfm 5,6% d\u00e2n s\u1ed1. Tuy nhi\u00ean, s\u1ed1 li\u1ec7u n\u00e0y ch\u1ec9 ph\u1ea3n \u00e1nh t\u1ed5ng s\u1ed1 th\u00e0nh vi\u00ean \u0111\u0103ng k\u00fd, kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. B\u00ean c\u1ea1nh \u0111\u00f3, b\u00e1o c\u00e1o digital marketing c\u0169ng ch\u1ec9 ra r\u1eb1ng 7% d\u00e2n s\u1ed1 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng X, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 7,1% ng\u01b0\u1eddi d\u00f9ng internet.<\/p>\n\n\n\n<p>Th\u00f4ng tin v\u1ec1 gi\u1edbi t\u00ednh t\u1eeb b\u00e1o c\u00e1o digital marketing cho th\u1ea5y 36,8% ng\u01b0\u1eddi d\u00f9ng X t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef, 63,2% l\u00e0 nam, nh\u01b0ng gi\u1edbi t\u00ednh n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ch\u00ednh x\u00e1c v\u00ec X suy ra qua t\u00edn hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng, kh\u00f4ng ph\u1ea3i th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDKer-cHucFNhRKNieV7Om3KwB_9z--dqnSa9HsSIRnQJwEyIUmJG24ihYK_iF4XBxSrtI0bKh0mCoHIEBQiRyYEnYz_WFqJyq1L1ebtoa8CC_An27jxFoU4thVUN77KPrCtGy8w?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure><\/div>\n\n\n<p><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Twitter tr\u00ean n\u0103m 2024<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a X (Twitter) cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a X t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 1,5 tri\u1ec7u (+36,2%) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, trong giai \u0111o\u1ea1n t\u1eeb th\u00e1ng 10 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean X t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m 316 ngh\u00ecn (-5,4%). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1eb7c d\u00f9 ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o tr\u00ean X \u0111ang t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng s\u1ef1 bi\u1ebfn \u0111\u1ed9ng trong s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>B\u00c1O C\u00c1O DIGITAL MARKETING V\u1ec0 K\u1ebeT N\u1ed0I DI \u0110\u1ed8NG T\u1ea0I VI\u1ec6T NAM<\/strong><\/h1>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb <a href=\"https:\/\/www.gsmaintelligence.com\/?utm_source=DataReportal&amp;utm_medium=article&amp;utm_campaign=State_Internet_Connectivity\" rel=\"nofollow noopener\" target=\"_blank\">GSMA Intelligence<\/a> cho th\u1ea5y c\u00f3 168,5 tri\u1ec7u k\u1ebft n\u1ed1i di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n m\u1ed9t k\u1ebft n\u1ed1i di \u0111\u1ed9ng &#8211; v\u00ed d\u1ee5, h\u1ecd c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t k\u1ebft n\u1ed1i cho m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n v\u00e0 m\u1ed9t k\u1ebft n\u1ed1i kh\u00e1c cho c\u00f4ng vi\u1ec7c. Do \u0111\u00f3, kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 khi s\u1ed1 li\u1ec7u k\u1ebft n\u1ed1i di \u0111\u1ed9ng v\u01b0\u1ee3t xa s\u1ed1 li\u1ec7u c\u1ee7a t\u1ed5ng d\u00e2n s\u1ed1.<\/p>\n\n\n\n<p>S\u1ed1 li\u1ec7u c\u1ee7a GSMA Intelligence cho th\u1ea5y k\u1ebft n\u1ed1i di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 169,8 ph\u1ea7n tr\u0103m t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o th\u00e1ng 1 n\u0103m 2024. S\u1ed1 l\u01b0\u1ee3ng k\u1ebft n\u1ed1i di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 5,1 tri\u1ec7u (+3,2 ph\u1ea7n tr\u0103m) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcGctBrp2tRScndGDS7ZF3rvBJwWPq0KD4DoOaUvpH_i0Ys4bH0y6ULa9HVyjVZWF_OQhJvQEPAkagO2I6UuWqBH9JjtkgH5Xt3toEwyQ8rGzh31XwCMjFCzjgenFN8k86KjSWA?key=jCBQ2t03-TtUOqK5GFotJU7y\" alt=\"\"\/><\/figure><\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>K\u1ebeT LU\u1eacN&nbsp;<\/strong><\/h1>\n\n\n\n<p>B\u00e1o c\u00e1o Digital Marketing Vi\u1ec7t Nam n\u0103m 2024 cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 marketing tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam. V\u1edbi s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 ng\u01b0\u1eddi d\u00f9ng internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. B\u00e1o c\u00e1o c\u0169ng l\u00e0m n\u1ed5i b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt, nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 video, \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c s\u1ed1 li\u1ec7u cung c\u1ea5p n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t trong n\u0103m 2024, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfp c\u1eadn t\u1ed1i \u0111a \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam c\u00e1c d\u1eef li\u1ec7u th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi nh\u1ea5t n\u0103m 2025.<\/p>\n\n\n\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/rentracks.com.vn\/20-thong-ke-thuong-mai-dien-tu-moi-nhat-nam-2025\/\">20+ TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec M\u1edaI NH\u1ea4T N\u0102M 2025 &#8211; Rentracks Vietnam<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Ngu\u1ed3n: <\/strong><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-vietnam\" rel=\"nofollow noopener\" target=\"_blank\">Digital 2024: Vietnam \u2014 DataReportal \u2013 Global Digital Insights<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o Digital Marketing Vi\u1ec7t Nam n\u0103m 2024 cung c\u1ea5p g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 t\u00ecnh h\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh digital marketing t\u1ea1i Vi\u1ec7t&hellip;&nbsp;<a href=\"https:\/\/rentracks.com.vn\/en\/bao-cao-digital-marketing-viet-nam-2024\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">B\u00c1O C\u00c1O DIGITAL MARKETING M\u1ea0NG X\u00c3 H\u1ed8I VI\u1ec6T NAM N\u0102M 2024\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-11822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11822"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=11822"}],"version-history":[{"count":1,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11822\/revisions"}],"predecessor-version":[{"id":11823,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11822\/revisions\/11823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/11824"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=11822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=11822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=11822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}