{"id":11810,"date":"2025-01-09T16:28:32","date_gmt":"2025-01-09T09:28:32","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=11810"},"modified":"2025-01-09T16:28:37","modified_gmt":"2025-01-09T09:28:37","slug":"20-thong-ke-thuong-mai-dien-tu-moi-nhat-nam-2025","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/20-thong-ke-thuong-mai-dien-tu-moi-nhat-nam-2025\/","title":{"rendered":"20+ TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec M\u1edaI NH\u1ea4T N\u0102M 2025\u00a0"},"content":{"rendered":"\n

Theo c\u00e1c th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho th\u1ea5y, ng\u00e0nh n\u00e0y \u0111ang d\u1ea7n \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb to\u00e0n c\u1ea7u v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. D\u1ef1 b\u00e1o<\/a>, doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb to\u00e0n c\u1ea7u s\u1ebd t\u0103ng 39% trong nh\u1eefng n\u0103m t\u1edbi, k\u1ef3 v\u1ecdng v\u01b0\u1ee3t m\u1ee9c 8 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2027. <\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp t\u1ee5c duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, \u0111\u1ea1t m\u1ee9c 18-25%<\/a> m\u1ed7i n\u0103m. N\u0103m 2024, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn s\u1edbm v\u01b0\u1ee3t m\u1ed1c 25 t\u1ef7 USD, t\u0103ng 20% so v\u1edbi n\u0103m 2023, chi\u1ebfm t\u1ef7 tr\u1ecdng kho\u1ea3ng 9% so v\u1edbi t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng c\u1ea3 n\u01b0\u1edbc. <\/p>\n\n\n\n

\u0110\u00e1ng ch\u00fa \u00fd, xu\u1ea5t kh\u1ea9u tr\u1ef1c tuy\u1ebfn c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1edbi 13 t\u1ef7 USD<\/a> v\u00e0o n\u0103m 2027, m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. <\/p>\n\n\n\n

T\u1eeb nh\u1eefng th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

T\u1ed4NG QUAN TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec <\/strong><\/h1>\n\n\n\n

Theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 \u0111\u1ebfn 2,71 t\u1ef7 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean to\u00e0n c\u1ea7u t\u00ednh \u0111\u1ebfn n\u0103m 2024<\/strong><\/h2>\n\n\n\n

T\u00ednh \u0111\u1ebfn n\u0103m 2024, th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ghi nh\u1eadn 2,71 t\u1ef7 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean to\u00e0n c\u1ea7u, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 33% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi. \u0110\u00e2y l\u00e0 s\u1ef1 gia t\u0103ng \u1ea5n t\u01b0\u1ee3ng 2,7% so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb Emarketer<\/a>, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn s\u1ebd \u0111\u1ea1t 2,77 t\u1ef7 v\u00e0o n\u0103m 2025, minh ch\u1ee9ng cho s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1edd v\u00e0o s\u1ef1 gia t\u0103ng t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng internet c\u00f9ng t\u00ednh ti\u1ec7n l\u1ee3i v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a h\u00ecnh th\u1ee9c mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

20,1% giao d\u1ecbch mua b\u00e1n l\u1ebb s\u1ebd di\u1ec5n ra tr\u1ef1c tuy\u1ebfn<\/strong><\/h2>\n\n\n\n

T\u1eeb nh\u1eefng th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Statista<\/a>, d\u1ef1 ki\u1ebfn \u0111\u1ebfn n\u0103m 2027, 22,6% t\u1ed5ng s\u1ed1 giao d\u1ecbch mua b\u00e1n l\u1ebb s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn, \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong h\u00e0nh vi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u. T\u1ef7 l\u1ec7 giao d\u1ecbch b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n, trung b\u00ecnh 0,32% m\u1ed7i n\u0103m k\u1ec3 t\u1eeb n\u0103m 2021, kh\u1eb3ng \u0111\u1ecbnh xu h\u01b0\u1edbng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong t\u01b0\u01a1ng lai.<\/p>\n\n\n

\n
\"2,71
2,71 t\u1ef7 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean to\u00e0n c\u1ea7u theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/em><\/figcaption><\/figure><\/div>\n\n\n

Nh\u1eefng con s\u1ed1 n\u00e0y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd h\u01a1n v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh. Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n s\u1ebd gi\u00fap b\u1ea1n b\u1eaft k\u1ecbp xu th\u1ebf v\u00e0 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng t\u1eeb nh\u1eefng th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

B\u1ea3ng th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed giao d\u1ecbch tr\u1ef1c tuy\u1ebfn trong giai \u0111o\u1ea1n 2021-2027:<\/p>\n\n\n\n

Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u s\u1ebd v\u01b0\u1ee3t 6,3 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2024<\/strong><\/h2>\n\n\n\n

Theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, doanh s\u1ed1 to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 6,3 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2024, t\u0103ng 8,76% so v\u1edbi n\u0103m 2023. Con s\u1ed1 n\u00e0y kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

B\u1ea3ng th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1ec1 doanh s\u1ed1 tr\u00ean to\u00e0n c\u1ea7u 2021-2027:<\/p>\n\n\n\n

N\u0103m <\/td>Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng<\/td><\/tr>
2021<\/td>4,98 ngh\u00ecn t\u1ef7 \u0111\u00f4 la<\/td><\/tr>
2022<\/td>5,29 ngh\u00ecn t\u1ef7 \u0111\u00f4 la<\/td><\/tr>
2023<\/td>5,82 ngh\u00ecn t\u1ef7 \u0111\u00f4 la<\/td><\/tr>
2024<\/td>6,33 ngh\u00ecn t\u1ef7 \u0111\u00f4 la<\/td><\/tr>
2025<\/td>6,86 ngh\u00ecn t\u1ef7 \u0111\u00f4 la<\/td><\/tr>
2026<\/td>7,41 ngh\u00ecn t\u1ef7 \u0111\u00f4 la<\/td><\/tr>
2027<\/td>7,96 ngh\u00ecn t\u1ef7 \u0111\u00f4 la<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ngu\u1ed3n: Emarketer<\/a><\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u1eeb n\u0103m 2024 \u0111\u1ebfn n\u0103m 2027, doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m l\u00e0 7,8%, ch\u1ea1m m\u1ed1c 8 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2027. T\u0103ng tr\u01b0\u1edfng n\u00e0y nhanh h\u01a1n g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, minh ch\u1ee9ng r\u00f5 r\u00e0ng r\u1eb1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn sinh l\u1ee3i v\u01b0\u1ee3t tr\u1ed9i cho c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng m\u00e0 l\u00e0 c\u01a1 h\u1ed9i quan tr\u1ecdng \u0111\u1ec3 c\u00e1c c\u00f4ng ty t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn, m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u.<\/p>\n\n\n

\n
\"\"\/
Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u trong giai \u0111o\u1ea1n 2021-2027<\/em><\/figcaption><\/figure><\/div>\n\n\n

C\u00f3 h\u01a1n 27,2 tri\u1ec7u trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean to\u00e0n c\u1ea7u<\/strong><\/h2>\n\n\n\n

\u0110\u1ebfn n\u0103m 2024, th\u1ebf gi\u1edbi c\u00f3 27,2 tri\u1ec7u trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u0103ng 6,16% so v\u1edbi n\u0103m 2023, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 2.685 trang web m\u1edbi \u0111\u01b0\u1ee3c l\u1eadp ra m\u1ed7i ng\u00e0y. <\/p>\n\n\n\n

Shopify v\u00e0 Wix ti\u1ebfp t\u1ee5c l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u, h\u1ed7 tr\u1ee3 l\u1ea7n l\u01b0\u1ee3t 19,55% v\u00e0 13,56% s\u1ed1 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p khai th\u00e1c ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

TH\u1ed0NG K\u00ca H\u00c0NH VI MUA S\u1eaeM TR\u1ef0C TUY\u1ebeN<\/strong><\/h1>\n\n\n\n

34% ng\u01b0\u1eddi mua s\u1eafm th\u1ef1c hi\u1ec7n mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n<\/strong><\/h2>\n\n\n\n

Theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u th\u1ef1c hi\u1ec7n mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1ed7i th\u00e1ng, \u0111\u00e1nh d\u1ea5u s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 t\u1ea7n su\u1ea5t mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nh\u1ea5t l\u00e0 t\u1eeb sau \u0111\u1ea1i d\u1ecbch COVID-19. D\u00f9 \u0111\u1ea1i d\u1ecbch \u0111\u00e3 k\u1ebft th\u00fac, th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1eabn duy tr\u00ec, tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edd t\u00ednh ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

52% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/strong><\/h2>\n\n\n\n

H\u01a1n 50% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 th\u1ef1c hi\u1ec7n giao d\u1ecbch mua s\u1eafm qu\u1ed1c t\u1ebf, theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Statista<\/a> g\u1ea7n \u0111\u00e2y, nh\u1edd v\u00e0o s\u1ef1 ti\u1ec7n l\u1ee3i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 v\u1eadn chuy\u1ec3n qu\u1ed1c t\u1ebf. <\/p>\n\n\n\n

C\u00f3 \u0111\u1ebfn 72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Mexico th\u1ef1c hi\u1ec7n giao d\u1ecbch t\u1eeb c\u1ea3 trang web qu\u1ed1c t\u1ebf v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng, trong khi 63% ng\u01b0\u1eddi mua s\u1eafm \u1edf Hoa K\u1ef3 v\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh \u01b0u ti\u00ean mua h\u00e0ng t\u1eeb c\u00e1c trang web \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n

C\u00e1c th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u1ea3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u1ed1c t\u1ebf v\u00e0 th\u1ecb tr\u01b0\u1eddng mua s\u1eafm \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

99% kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong><\/h2>\n\n\n\n

Theo b\u00e1o c\u00e1o t\u1eeb Search Engine Journal c\u00f3 \u0111\u1ebfn h\u01a1n 99% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn lu\u00f4n tham kh\u1ea3o c\u00e1c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, v\u00e0 c\u00f3 96% kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c \u0111\u1ec3 x\u00e1c nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n

C\u00e1c th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y \u0111\u00e3 cho th\u1ea5y \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

50,6% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00ec \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n<\/strong><\/h2>\n\n\n\n

Theo c\u00e1c th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb Oberlo<\/a>, 39,3% ng\u01b0\u1eddi mua s\u1eafm cho bi\u1ebft phi\u1ebfu gi\u1ea3m gi\u00e1 v\u00e0 chi\u1ebft kh\u1ea5u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y h\u1ecd khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. Th\u00eam v\u00e0o \u0111\u00f3, 33,2% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 l\u00e0 l\u00fd do quan tr\u1ecdng khi\u1ebfn h\u1ecd \u01b0u ti\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

C\u00e1c th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i v\u00e0 d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng trong vi\u1ec7c t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Oberlo.<\/p>\n\n\n\n

Giao h\u00e0ng mi\u1ec5n ph\u00ed<\/td>50,6%<\/td><\/tr>
Phi\u1ebfu gi\u1ea3m gi\u00e1 v\u00e0 chi\u1ebft kh\u1ea5u<\/td>39,3%<\/td><\/tr>
Ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 d\u1ec5 d\u00e0ng<\/td>33,2%<\/td><\/tr>
Thanh to\u00e1n tr\u1ef1c tuy\u1ebfn \u0111\u01a1n gi\u1ea3n<\/td>30,6%<\/td><\/tr>
\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>30,5%<\/td><\/tr>
Giao h\u00e0ng ng\u00e0y h\u00f4m sau<\/td>30,4%<\/td><\/tr>
M\u1ee9c \u0111\u1ed9 trung th\u00e0nh<\/td>27,2%<\/td><\/tr>
Thanh to\u00e1n khi nh\u1eadn h\u00e0ng<\/td>19,8%<\/td><\/tr>
L\u01b0\u1ee3t th\u00edch v\u00e0 b\u00ecnh lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/td>19,4%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

81% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi mua<\/strong><\/h2>\n\n\n\n

Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb Invoca<\/a> cho th\u1ea5y c\u00f3 \u0111\u1ebfn 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi truy c\u1eadp trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. <\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u c\u00e1c c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u, v\u00ec kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c ti\u1ebfp trang web. <\/p>\n\n\n\n

TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec TR\u00caN THI\u1ebeT B\u1eca DI \u0110\u1ed8NG<\/strong><\/h1>\n\n\n\n

60% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00edch c\u00e1c trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h2>\n\n\n\n

Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho th\u1ea5y r\u1eb1ng 84%<\/a> ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn s\u1eb5n s\u00e0ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 mua h\u00e0ng qua \u1ee9ng d\u1ee5ng n\u1ebfu n\u00f3 cung c\u1ea5p m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh xu h\u01b0\u1edbng gia t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng, l\u0129nh v\u1ef1c d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 ho\u1eb7c t\u00ednh n\u0103ng ti\u1ec7n l\u1ee3i trong \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00fac \u0111\u1ea9y doanh thu v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed di \u0111\u1ed9ng d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t 2,52 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2024<\/strong><\/h2>\n\n\n\n

Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi nh\u1ea5t ch\u1ec9 ra r\u1eb1ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean to\u00e0n c\u1ea7u. T\u1ea1i Hoa K\u1ef3, 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 th\u1ef1c hi\u1ec7n giao d\u1ecbch mua s\u1eafm tr\u1ef1c tuy\u1ebfn, ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd c\u1ee7a th\u00f3i quen mua s\u1eafm sang thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, t\u1ea1i Trung Qu\u1ed1c, con s\u1ed1 n\u00e0y \u0111\u1ea1t m\u1ee9c 92%, m\u1ed9t t\u1ef7 l\u1ec7 \u1ea5n t\u01b0\u1ee3ng cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed di \u0111\u1ed9ng \u0111\u00e3 th\u1ed1ng tr\u1ecb h\u00ecnh th\u1ee9c mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i qu\u1ed1c gia n\u00e0y. Nh\u1eefng th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi nh\u1ea5n m\u1ea1nh nhu c\u1ea7u c\u1ea7n thi\u1ebft ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 \u1ee9ng d\u1ee5ng mua s\u1eafm cho \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n m\u00e1y t\u00ednh b\u00e0n<\/strong><\/h2>\n\n\n\n

Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho th\u1ea5y m\u00e1y t\u00ednh b\u1ea3ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t v\u1edbi 3,1%<\/a>, ti\u1ebfp theo l\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u1edbi 2,8%. \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ee9ng th\u1ee9 ba v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 2,3%, g\u1ea7n v\u1edbi m\u1ee9c t\u1ef7 l\u1ec7 chung c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 2,5%.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng m\u1ea1nh m\u1ebd sang c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u1edd v\u00e0o s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i d\u1ec5 d\u00e0ng. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 \u1ee9ng d\u1ee5ng cho m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec TR\u00caN M\u1ea0NG X\u00c3 H\u1ed8I <\/strong><\/h1>\n\n\n\n

Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 gi\u00e1 tr\u1ecb 1,69 ngh\u00ecn t\u1ef7 \u0111\u00f4 la t\u00ednh \u0111\u1ebfn n\u0103m 2024<\/strong><\/h2>\n\n\n\n

M\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t 30,81% so v\u1edbi n\u0103m tr\u01b0\u1edbc. V\u00e0 xu h\u01b0\u1edbng n\u00e0y v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i khi c\u00e1c chuy\u00ean gia d\u1ef1 \u0111o\u00e1n ng\u00e0nh n\u00e0y s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb 2,9 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2026 .<\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a Statista<\/a>, l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i s\u1ebd t\u0103ng tr\u01b0\u1edfng \u1edf t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 29% t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2030, \u0111\u1ea1t m\u1ed1c 8,5 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o cu\u1ed1i giai \u0111o\u1ea1n d\u1ef1 b\u00e1o.<\/p>\n\n\n\n

TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec VI\u1ec6T NAM<\/strong><\/h1>\n\n\n\n

Ng\u01b0\u1eddi Vi\u1ec7t Nam chi 9.5 t\u1ef7 USD mua s\u1eafm tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2024. <\/strong><\/h2>\n\n\n\n

Trong b\u00e1o c\u00e1o th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m c\u1ee7a Metric<\/a>, t\u1ed5ng doanh s\u1ed1 \u0111\u1ea1t 143,9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 54.91% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. S\u1ea3n l\u01b0\u1ee3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea1t 1,533 tri\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng 65,55% so v\u1edbi 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2023. M\u1eb7c d\u00f9 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, s\u1ed1 l\u01b0\u1ee3ng shop th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ho\u1ea1t \u0111\u1ed9ng gi\u1ea3m kho\u1ea3ng 7,54%, xu\u1ed1ng c\u00f2n 573.800 shop, so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Tuy nhi\u00ean, v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc trong doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1eabn c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u1edbn t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong qu\u00fd cu\u1ed1i n\u0103m 2024.<\/p>\n\n\n\n

Doanh s\u1ed1 Tiktok Shop cao g\u1ea5p 3 l\u1ea7n Shopee theo th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/strong><\/h2>\n\n\n\n

Theo c\u00e1c th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u00fd 3\/2024, Shopee v\u00e0 TikTok Shop d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 \u1ea5n t\u01b0\u1ee3ng. TikTok Shop \u0111\u1eb7c bi\u1ec7t n\u1ed5i b\u1eadt khi doanh s\u1ed1 g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00f9ng k\u1ef3 2023, nh\u1edd k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 mua s\u1eafm v\u00e0 gi\u1ea3i tr\u00ed. <\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng cho th\u1ea5y s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Shop Mall, ch\u1ec9 chi\u1ebfm 5% s\u1ed1 shop nh\u01b0ng \u0111\u00f3ng g\u00f3p g\u1ea7n 1\/3 t\u1ed5ng doanh s\u1ed1, t\u0103ng 53,11% so v\u1edbi n\u0103m ngo\u00e1i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn \u0111ang thay \u0111\u1ed5i t\u00edch c\u1ef1c. Tiktok Shop m\u1eb7c d\u00f9 s\u1edf h\u1eefu s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng \u00edt h\u01a1n Shopee, nh\u01b0ng l\u1ea1i c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 cao g\u1ea5p 3 l\u1ea7n.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Ng\u00e1ch l\u00e0m \u0111\u1eb9p chi\u1ebfm 26,58% t\u1ed5ng doanh s\u1ed1 tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/strong><\/h2>\n\n\n\n

Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u00fd 3\/2024 c\u1ee7a Metric, ng\u00e0nh l\u00e0m \u0111\u1eb9p d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi doanh s\u1ed1 15,508 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 18% t\u1ed5ng doanh s\u1ed1 v\u00e0 t\u0103ng 26,58% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. C\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 ch\u0103m s\u00f3c da, c\u01a1 th\u1ec3 v\u00e0 t\u00f3c t\u0103ng m\u1ea1nh v\u00e0o cu\u1ed1i qu\u00fd, nh\u1edd nhu c\u1ea7u d\u1ecbp l\u1ec5 h\u1ed9i v\u00e0 s\u1ef1 ki\u1ec7n sale l\u1edbn nh\u01b0 12\/12. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho s\u1ee9c h\u00fat c\u1ee7a ng\u00e0nh l\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 Shopee.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u0110I\u1ec2M CH\u00cdNH TH\u1ed0NG K\u00ca TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec <\/strong><\/h1>\n\n\n\n