D\u00f9 GDP Vi\u1ec7t Nam \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 6,42% trong n\u1eeda \u0111\u1ea7u n\u0103m 2024, th\u1ebf nh\u01b0ng n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u v\u1eabn \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c nghi\u00eam tr\u1ecdng. D\u1ef1 b\u00e1o c\u1ea3 n\u0103m cho th\u1ea5y GDP c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c 6-6,5%, nh\u01b0ng v\u1eabn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 b\u00f9 \u0111\u1eafp nh\u1eefng b\u1ea5t \u1ed5n k\u00e9o d\u00e0i tr\u01b0\u1edbc \u0111\u00f3. T\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p duy tr\u00ec \u1edf m\u1ee9c cao 2,27% trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, ph\u1ea3n \u00e1nh nh\u1eefng n\u1ed7 l\u1ef1c ph\u1ee5c h\u1ed3i ch\u01b0a t\u00edch c\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng, \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn thu nh\u1eadp v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00e2n trong n\u0103m 2025.<\/p>\n\n\n
![\"T\u1ed5ng](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe9pqejIZfpd5TMLiIPuduxmnnKjWoRlTIQwn70-x-K4LyoL258hEah5YtGDwLRzK2NZe5BbIKFrvruWJn51x1Z7PyJYqyLjEI10gUyGzkav7l08Bc0nZAd3VmdFi3QELnYDdnhsg?key=R72gqfGwlr4ALRMvmwkM-UBF\")
B\u00ean c\u1ea1nh \u0111\u00f3, l\u1ea1m ph\u00e1t v\u00e0 ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng (CPI) ti\u1ebfp t\u1ee5c g\u00e2y \u00e1p l\u1ef1c l\u00ean chi ph\u00ed sinh ho\u1ea1t v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft c\u1ee7a ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng. D\u00f9 CPI \u1edf m\u1ee9c 4,44% v\u00e0o th\u00e1ng 5\/2024, gi\u1ea3m nh\u1eb9 xu\u1ed1ng 4,32% v\u00e0o th\u00e1ng 6\/2024, nh\u01b0ng v\u1eabn duy tr\u00ec \u1edf ng\u01b0\u1ee1ng cao. M\u1eb7c d\u00f9 ch\u1ec9 s\u1ed1 ni\u1ec1m tin ti\u00eau d\u00f9ng (CCI) c\u1ea3i thi\u1ec7n, \u0111\u1ea1t 78% trong qu\u00fd 1\/2024, t\u0103ng t\u1eeb m\u1ee9c 67% \u1edf qu\u00fd 4\/2023, nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn th\u1eadn tr\u1ecdng trong chi ti\u00eau do e ng\u1ea1i nh\u1eefng b\u1ea5t \u1ed5n kinh t\u1ebf v\u00e0 l\u1ea1m ph\u00e1t k\u00e9o d\u00e0i.<\/p>\n\n\n\n
Ngo\u00e0i ra, c\u00e1c th\u00e1ch th\u1ee9c nh\u01b0 ch\u00ednh tr\u1ecb nh\u01b0 xung \u0111\u1ed9t Nga – Ukraine v\u00e0 s\u1ef1 c\u1ea1nh tranh c\u0103ng th\u1eb3ng gi\u1eefa c\u00e1c c\u01b0\u1eddng qu\u1ed1c khi\u1ebfn m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf c\u00e0ng tr\u1edf n\u00ean b\u1ea5t \u1ed5n \u0111\u1ecbnh. Trong b\u1ed1i c\u1ea3nh n\u00e0y, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u t\u1eadp trung v\u00e0o c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu, trong khi doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n l\u00fd chi ph\u00ed \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi t\u00ecnh tr\u1ea1ng s\u1ee9c mua suy gi\u1ea3m.<\/p>\n\n\n\n
C\u00c1C Y\u1ebeU T\u1ed0 \u1ea2NH H\u01af\u1edeNG \u0110\u1ebeN XU H\u01af\u1edaNG TI\u00caU D\u00d9NG T\u1ebeT C\u1ee6A NG\u01af\u1edcI VI\u1ec6T<\/strong><\/h1>\n\n\n\n![\"C\u00e1c](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeIV55xPRmS3gbOZolP3U5FhA6NXbUEHQ5ZsVG7lhJIFslZE94-Dsodn1txY6yRUsQJvJsEg_lLRpmPRW7XlW00vGMQcjlQCEXpSFVLS5OhfwKZB3nxEuWHQ3lk61JecL0_-5NUzg?key=R72gqfGwlr4ALRMvmwkM-UBF\")
C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\/figcaption><\/figure><\/div>\n\n\nTrong m\u00f9a T\u1ebft, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ebft l\u00e0 qu\u1ea3ng c\u00e1o, chi\u1ebfm \u0111\u1ebfn 55% \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Cho th\u1ea5y qu\u1ea3ng c\u00e1o c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n
Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng kh\u00ed T\u1ebft v\u00e0 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n. Th\u1eddi \u0111i\u1ec3m xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua, chi\u1ebfm 18%, cho th\u1ea5y r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ed1i \u0111a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n v\u00e0o th\u1eddi gian “v\u00e0ng” tr\u01b0\u1edbc T\u1ebft s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng v\u00e0o m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ec9 l\u1ec7 mua s\u1eafm trong d\u1ecbp n\u00e0y.<\/p>\n\n\n\n
C\u00c1C XU H\u01af\u1edaNG TI\u00caU D\u00d9NG T\u1ebeT C\u1ee6A NG\u01af\u1edcI VI\u1ec6T <\/strong><\/h1>\n\n\n\n1. T\u0103ng chi ti\u00eau nh\u01b0ng v\u1eabn \u01b0u ti\u00ean \u201cs\u0103n\u201d khuy\u1ebfn m\u00e3i<\/strong><\/h2>\n\n\n\nTrong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, tr\u00e0o l\u01b0u “s\u0103n khuy\u1ebfn m\u00e3i” \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 l\u1edbn nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n. M\u1eb7c d\u00f9 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u00f2n nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, nh\u01b0ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u1eb9, \u0111\u1eb7c bi\u1ec7t khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3m gi\u00e1 nh\u01b0 Mega Sale, Black Friday cu\u1ed1i n\u0103m. Do \u0111\u00f3, c\u00e1c k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u0169ng tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1edd s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd301DtttHXihFOuXWTft5FNHPSLGs9rw_U2BvFQQwqykb2zHwDVJwO3zcGvIvs1io4ylIj2GK7_i64HilONhOVT0tc5ssruR0gcB-Vv4K_x09kHUi9Or4d6g0-NejdW3gUwKhrqA?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure>\n\n\n\nD\u1ef1 b\u00e1o cho d\u1ecbp T\u1ebft 2025, s\u1ee9c mua s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng so v\u1edbi n\u0103m 2024 nh\u1edd d\u1ea5u hi\u1ec7u h\u1ed3i ph\u1ee5c kinh t\u1ebf t\u00edch c\u1ef1c. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n c\u1ea9n tr\u1ecdng trong vi\u1ec7c chi ti\u00eau, v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 \u0111i k\u00e8m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c. C\u00f3 th\u1ec3 th\u1ea5y, xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh t\u00e2m l\u00fd th\u1eadn tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ebft cu\u1ed1i n\u0103m, m\u00e0 c\u00f2n cho th\u1ea5y s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n\n- Gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd k\u00e8m gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam:<\/strong> C\u00e1c set qu\u00e0 T\u1ebft ng\u00e0y nay kh\u00f4ng ch\u1ec9 c\u1ea7n b\u1eaft m\u1eaft m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed “\u0111\u00e1ng ti\u1ec1n.” Ch\u1eb3ng h\u1ea1n, set qu\u00e0 dinh d\u01b0\u1ee1ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 h\u1ea1t \u00f3c ch\u00f3, h\u1ea1nh nh\u00e2n, tr\u00e0 th\u1ea3o m\u1ed9c, v\u00e0 m\u1eadt ong nguy\u00ean ch\u1ea5t, \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i tinh t\u1ebf trong h\u1ed9p qu\u00e0 sang tr\u1ecdng. \u0110\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eb7ng k\u00e8m nh\u1eefng m\u00f3n \u0111\u1ed3 ti\u1ec7n \u00edch nh\u01b0 t\u00fai v\u1ea3i th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng, b\u1ed9 bao l\u00ec x\u00ec thi\u1ebft k\u1ebf ri\u00eang ho\u1eb7c l\u1ecbch treo t\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i. M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 “Mua 3 set qu\u00e0 t\u1eb7ng h\u1ed9p tr\u00e0 xanh cao c\u1ea5p” c\u0169ng s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m th\u00eam h\u1ea5p d\u1eabn v\u00e0 th\u00fac \u0111\u1ea9y s\u1ee9c mua.<\/li>\n\n\n\n
- T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f4ng d\u1ee5ng:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c v\u00e0 c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m trong set qu\u00e0 T\u1ebft. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 s\u1ee9c kh\u1ecfe v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 n\u01b0\u1edbc y\u1ebfn, ho\u1eb7c ng\u0169 c\u1ed1c nguy\u00ean ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng m\u00f3n qu\u00e0 mang d\u1ea5u \u1ea5n v\u0103n h\u00f3a \u0111\u1ed9c \u0111\u00e1o nh\u01b0 r\u01b0\u1ee3u nho Ninh Thu\u1eadn hay r\u01b0\u1ee3u n\u1ebfp G\u00f2 \u0110en gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ghi d\u1ea5u \u1ea5n trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n m\u1ea1nh k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn: <\/strong>Th\u00f3i quen mua s\u1eafm online ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t trong d\u1ecbp T\u1ebft. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada b\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh flash sale gi\u1ea3m gi\u00e1 s\u00e2u v\u00e0o khung gi\u1edd v\u00e0ng, \u0111\u1ed3ng th\u1eddi mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Livestream tr\u00ean Facebook ho\u1eb7c TikTok c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, v\u00ed d\u1ee5 v\u1edbi ch\u1ee7 \u0111\u1ec1 “Qu\u00e0 T\u1ebft \u00fd ngh\u0129a \u2013 G\u1eafn k\u1ebft y\u00eau th\u01b0\u01a1ng,” t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n cho ng\u01b0\u1eddi xem ngay tr\u00ean livestream. Ngo\u00e0i ra, c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 “Mua 2 set t\u1eb7ng 1 b\u1ed9 ly th\u1ee7y tinh” ho\u1eb7c “Combo gia \u0111\u00ecnh gi\u00e1 ti\u1ebft ki\u1ec7m” s\u1ebd gi\u00fap gia t\u0103ng doanh s\u1ed1 trong m\u00f9a cao \u0111i\u1ec3m n\u00e0y.<\/li>\n<\/ul>\n\n\n\n
N\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng s\u1ef1 tin c\u1eady v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu b\u1ec1n v\u1eefng trong m\u00f9a l\u1ec5 h\u1ed9i l\u1edbn nh\u1ea5t n\u0103m.<\/p>\n\n\n\n
2. Ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb v\u00e0 c\u00e1 nh\u00e2n l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft <\/strong><\/h2>\n\n\n\nXu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft 2025 cho th\u1ea5y ng\u01b0\u1eddi Vi\u1ec7t ti\u1ebfp t\u1ee5c \u01b0u ti\u00ean chi ti\u00eau v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu v\u00e0 s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, th\u1eddi trang, v\u00e0 \u0111\u1ed3 \u0103n u\u1ed1ng kh\u00f4ng c\u1ed3n. S\u1ef1 thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh t\u00e2m l\u00fd th\u1eadn tr\u1ecdng, t\u1eadp trung v\u00e0o nhu c\u1ea7u thi\u1ebft y\u1ebfu, thay v\u00ec c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 du l\u1ecbch, spa hay th\u1ec3 h\u00ecnh.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfNTeLz54sAzoKvbVyVBSTfOzk_A0gDcwKqh8iZJzhObT-FmT9OYIXh0Tvwk-15NK8awGQ2IXZr5hYyB890FeAVwHUTjyj-wvxx6ZBnVp5n16JJ_PxdSAauxeTasEEClAOxssY7Dw?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure>\n\n\n\nNg\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft 2025:<\/strong><\/p>\n\n\n\n\n- Dinh d\u01b0\u1ee1ng v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng (45%): Quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft ph\u1ed5 bi\u1ebfn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb thi\u00ean nhi\u00ean, t\u1ed1t cho s\u1ee9c kh\u1ecfe, nh\u1eb1m chu\u1ea9n b\u1ecb cho m\u1ed9t n\u0103m m\u1edbi tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng.<\/li>\n\n\n\n
- Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (43%): D\u1ecbp T\u1ebft l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 l\u00e0m m\u1edbi b\u1ea3n th\u00e2n. Gen Z v\u00e0 Millennials d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng chi ti\u00eau v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p, v\u1ec7 sinh c\u00e1 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea3i thi\u1ec7n di\u1ec7n m\u1ea1o t\u1ee9c th\u1eddi.<\/li>\n\n\n\n
- Th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n (45%): Th\u1eddi trang lu\u00f4n l\u00e0 t\u00e2m \u0111i\u1ec3m trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft. Vi\u1ec7c s\u1eafm s\u1eeda trang ph\u1ee5c m\u1edbi kh\u00f4ng ch\u1ec9 l\u00e0 truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n mang \u00fd ngh\u0129a c\u1ea7u ch\u00fac may m\u1eafn trong n\u0103m m\u1edbi.<\/li>\n\n\n\n
- \u0110\u1ed3 \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n (42% v\u00e0 38%): Trong d\u1ecbp T\u1ebft, nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng th\u1ec3 thi\u1ebfu tr\u00ean b\u00e0n ti\u1ec7c sum h\u1ecdp gia \u0111\u00ecnh, b\u1ea1n b\u00e8, t\u1ea1o n\u00ean n\u00e9t \u0111\u1eb7c tr\u01b0ng trong th\u00f3i quen ti\u00eau d\u00f9ng m\u00f9a l\u1ec5 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n
G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n\n- Kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch T\u1ebft s\u1edbm:<\/strong> V\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft ng\u00e0y c\u00e0ng b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u th\u00e1ng 11 ho\u1eb7c th\u1eadm ch\u00ed s\u1edbm h\u01a1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean nhanh ch\u00f3ng tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh k\u1eb9o c\u00f3 th\u1ec3 tung ra b\u1ed9 s\u1ea3n ph\u1ea9m \u201cT\u1ebft s\u1edbm \u0111ong \u0111\u1ea7y\u201d v\u1edbi \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 15% cho nh\u1eefng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc ng\u00e0y 15\/12, k\u00e8m theo g\u00f3i giao h\u00e0ng mi\u1ec5n ph\u00ed to\u00e0n qu\u1ed1c. Ngo\u00e0i ra, c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0 mini game \u201cTrang tr\u00ed nh\u00e0 \u0111\u00f3n T\u1ebft\u201d hay \u201cG\u1ee3i \u00fd qu\u00e0 T\u1ebft s\u00e0nh \u0111i\u1ec7u,\u201d c\u0169ng l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn s\u1edbm v\u00e0 hi\u1ec7u qu\u1ea3, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1eeb \u0111\u1ea7u m\u00f9a l\u1ec5 h\u1ed9i.<\/li>\n\n\n\n
- T\u1ea1o gi\u00e1 tr\u1ecb gia t\u0103ng qua h\u1ee3p t\u00e1c: <\/strong>Hai th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t v\u00e0 b\u00e1nh quy c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c ra m\u1eaft m\u1ed9t g\u00f3i qu\u00e0 T\u1ebft \u0111\u1eb7c bi\u1ec7t, v\u00ed d\u1ee5 nh\u01b0 combo \u201cTh\u01b0\u1edfng th\u1ee9c T\u1ebft tr\u1ecdn v\u1eb9n\u201d v\u1edbi m\u1ed9t chai n\u01b0\u1edbc gi\u1ea3i kh\u00e1t v\u00e0 m\u1ed9t g\u00f3i b\u00e1nh quy, k\u00e8m theo b\u1ed9 qu\u00e0 T\u1ebft h\u1ea5p d\u1eabn. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi h\u1ecd c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau th\u00edch trong d\u1ecbp l\u1ec5. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 \u201cMua combo gi\u1ea3m gi\u00e1 ho\u1eb7c nh\u1eadn qu\u00e0 t\u1eb7ng khi mua th\u00eam s\u1ea3n ph\u1ea9m\u201d s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1eafm, \u0111\u1ed3ng th\u1eddi gi\u00fap t\u0103ng tr\u01b0\u1edfng doanh thu cho c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u. M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y kh\u00f4ng ch\u1ec9 gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n
- Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i sau T\u1ebft:<\/strong> Sau d\u1ecbp T\u1ebft, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n h\u1ea5p d\u1eabn \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 quay l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh \u201cMua s\u1eafm \u0111\u1ea7u n\u0103m, nh\u1eadn qu\u00e0 T\u1ebft\u201d v\u1edbi c\u00e1c voucher gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng khi mua s\u1eafm v\u1edbi gi\u00e1 tr\u1ecb h\u00f3a \u0111\u01a1n tr\u00ean m\u1ed9t m\u1ee9c nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n\n
![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc5Yo5mCOMk63Vbz2TzRP_L919x970_vkCBGmSMn0iNIML-a6HS5RkHZzMkbvBhAjbi2kyQMoR0KgQDOnAxFVYFki4YA8agZa-8kThLVtFGWB9oXWWREu46tme5b7pVMsNOTXvDUg?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure><\/div>\n\n\nB\u00e1m s\u00e1t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, n\u1eafm b\u1eaft h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong m\u00f9a T\u1ebft 2025. S\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 nh\u1ea1y b\u00e9n v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n
3. T\u1ebft l\u00e0 th\u1eddi \u0111i\u1ec3m d\u00e0nh cho nh\u1eefng kho\u1ea3nh kh\u1eafc sum v\u1ea7y v\u00e0 \u0111o\u00e0n vi\u00ean<\/strong><\/h2>\n\n\n\nTheo b\u00e1o c\u00e1o Winning Tet Report, T\u1ebft v\u1eabn l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ng\u01b0\u1eddi Vi\u1ec7t sum h\u1ecdp v\u00e0 \u0111o\u00e0n vi\u00ean. Kho\u1ea3ng 72% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t kh\u1eb3ng \u0111\u1ecbnh T\u1ebft l\u00e0 d\u1ecbp \u0111\u1ec3 g\u1eafn k\u1ebft gia \u0111\u00ecnh, c\u00f9ng qu\u00e2y qu\u1ea7n b\u00ean ng\u01b0\u1eddi th\u00e2n v\u00e0 chia s\u1ebb nh\u1eefng ph\u00fat gi\u00e2y \u0111\u00e1ng nh\u1edb. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t phong t\u1ee5c l\u00e2u \u0111\u1eddi m\u00e0 c\u00f2n l\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng d\u1ecbp T\u1ebft, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng chu\u1ea9n b\u1ecb v\u00e0 \u0111o\u00e0n vi\u00ean tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda, mua s\u1eafm T\u1ebft, t\u00e2n trang kh\u00f4ng gian s\u1ed1ng, hay \u0111\u01a1n gi\u1ea3n l\u00e0 th\u01b0 gi\u00e3n v\u00e0 gi\u1ea3i tr\u00ed t\u1ea1i gia \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a T\u1ebft Nguy\u00ean \u0111\u00e1n. Nh\u1eefng th\u00f3i quen n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh r\u00f5 n\u00e9t nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t trong d\u1ecbp l\u1ec5 quan tr\u1ecdng nh\u1ea5t n\u0103m.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeJvQacLaNPArvqFF-ErLysYS5G9Oqf3VqubkEPK-CGd9XSyQFB68B5T4NTiml1QLwYPTLDG7TXr6usUes4zGfDW_pHABVo40qEpKxYhocf-_99qlFK-j4BPfwRWvl8PzQ6xVv44w?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure>\n\n\n\nG\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n\n- \u0110\u00e1nh m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb gia \u0111\u00ecnh:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ch\u1ee7 \u0111\u1ec1 v\u1ec1 s\u1ef1 \u0111o\u00e0n vi\u00ean, t\u00ecnh th\u00e2n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0o c\u00e1c b\u1ed1i c\u1ea3nh g\u1eafn li\u1ec1n v\u1edbi ng\u00e0y T\u1ebft. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh gia \u0111\u00ecnh c\u00f9ng nhau chu\u1ea9n b\u1ecb b\u1eefa c\u01a1m, s\u1eafm s\u1eeda hay trang tr\u00ed nh\u00e0 c\u1eeda s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 d\u1ec5 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u1ed9ng \u0111\u1ed3ng:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 cu\u1ed9c thi chia s\u1ebb h\u00ecnh \u1ea3nh ho\u1eb7c video v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cKho\u1ea3nh kh\u1eafc T\u1ebft \u0111\u00e1ng nh\u1edb,\u201d gi\u00fap kh\u00e1ch h\u00e0ng chia s\u1ebb c\u00e2u chuy\u1ec7n gia \u0111\u00ecnh, t\u1ea1o kh\u00f4ng kh\u00ed g\u1eafn b\u00f3 v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i. <\/li>\n\n\n\n
- T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn chu\u1ea9n b\u1ecb T\u1ebft:<\/strong> Nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c nh\u00f3m trang tr\u00ed, v\u1ec7 sinh, l\u00e0m \u0111\u1eb9p nh\u00e0 c\u1eeda l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 trong d\u1ecbp n\u00e0y. H\u00e3y cung c\u1ea5p c\u00e1c n\u1ed9i dung h\u01b0\u1edbng d\u1eabn, m\u1eb9o trang tr\u00ed, ho\u1eb7c nh\u1eefng th\u1eed th\u00e1ch nh\u1ecf \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u1eadn d\u1ee5ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft \u0111\u1ec3 t\u0103ng s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u: <\/strong>Hi\u1ec3u r\u00f5 t\u00e2m l\u00fd ng\u01b0\u1eddi Vi\u1ec7t trong d\u1ecbp T\u1ebft, n\u01a1i gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 s\u1ef1 s\u1ebb chia \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u, s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n v\u00e0 s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 s\u1ef1 y\u00eau m\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng trong m\u00f9a T\u1ebft n\u0103m nay.<\/li>\n<\/ul>\n\n\n\n
4. C\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a ng\u00e0y T\u1ebft \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nTheo th\u1ed1ng k\u00ea t\u1eeb Buzzmetrics<\/a>, c\u00e1c ch\u1ee7 \u0111\u1ec1 xoay quanh c\u1ea3m x\u00fac v\u00e0 ho\u1ea1t \u0111\u1ed9ng ng\u00e0y T\u1ebft nh\u01b0 \u0103n u\u1ed1ng, l\u00ec x\u00ec, ch\u00fac T\u1ebft, hay gi\u1ea3i tr\u00ed \u0111ang c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1ea3o lu\u1eadn t\u0103ng \u0111\u00e1ng k\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1eb7c bi\u1ec7t, d\u00f9 c\u00e1c ch\u1ee7 \u0111\u1ec1 quen thu\u1ed9c nh\u01b0 du l\u1ecbch v\u00e0 l\u00ec x\u00ec ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf, th\u00ec nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 \u0111o\u00e0n t\u1ee5 gia \u0111\u00ecnh l\u1ea1i \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m h\u01a1n trong d\u1ecbp T\u1ebft 2024.<\/p>\n\n\n\nC\u00f9ng v\u1edbi \u0111\u00f3, th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh truy\u1ec1n th\u1ed1ng nh\u01b0 c\u00fang ki\u1ebfng, d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda, hay x\u00f4ng \u0111\u1ea5t c\u0169ng ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m. Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch \u0111\u00f3n T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1i T\u1ebft \u0111\u01a1n gi\u1ea3n, t\u1eadp trung v\u00e0o ngh\u1ec9 ng\u01a1i, th\u01b0 gi\u00e3n v\u00e0 tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0 duy tr\u00ec c\u00e1c nghi l\u1ec5 truy\u1ec1n th\u1ed1ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe6nw1Q0pI03poLJLvOziDKH7Yjprc1ni4Vo12eGPyKUIFlLifSc1EX3WDotkSAxpZTGAvnBQttnaUMHF_AXusFguoasezyj09r1xlRISOOci9Mv933dy4hj5X6MGb3FCIQ_W64eQ?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure>\n\n\n\nG\u1ee3i \u00fd cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n\n- K\u1ebft n\u1ed1i qua th\u00f4ng \u0111i\u1ec7p th\u1ea5u hi\u1ec3u:<\/strong> V\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft hi\u1ec7n \u0111\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i s\u1ef1 nh\u1eb9 nh\u00e0ng, g\u1ea7n g\u0169i, v\u00e0 ph\u1ea3n \u00e1nh phong c\u00e1ch s\u1ed1ng t\u1ed1i gi\u1ea3n. Khai th\u00e1c c\u00e1c kho\u1ea3nh kh\u1eafc g\u1eafn k\u1ebft gia \u0111\u00ecnh, chia s\u1ebb ni\u1ec1m vui nh\u1ecf b\u00e9, v\u00e0 t\u1eadn h\u01b0\u1edfng kh\u00f4ng kh\u00ed T\u1ebft s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n
- \u0110\u1ea7u t\u01b0 n\u1ed9i dung gi\u1ea3i tr\u00ed:<\/strong> C\u00e1c ch\u1ee7 \u0111\u1ec1 gi\u1ea3i tr\u00ed \u0111ang gia t\u0103ng \u0111\u1ed9 ph\u1ed5 bi\u1ebfn, v\u00ec v\u1eady, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c ho\u1eb7c t\u00e0i tr\u1ee3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh T\u1ebft, phim h\u00e0i, ho\u1eb7c game show \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u01b0 gi\u00e3n v\u00e0 gi\u1ea3i tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng trong d\u1ecbp l\u1ec5.<\/li>\n<\/ul>\n\n\n\n
V\u1edbi s\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng qua nh\u1eefng gi\u00e1 tr\u1ecb ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i<\/p>\n\n\n\n
5. Qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft <\/strong><\/h2>\n\n\n\nTheo b\u00e1o c\u00e1o c\u1ee7a YouGov, 87% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd b\u1ecb thu h\u00fat b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m Gen Z v\u00e0 Millennials. Thay v\u00ec ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb th\u01b0\u1eddng b\u1ecb h\u1ea5p d\u1eabn b\u1edfi nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n. S\u1ef1 t\u00f2 m\u00f2 t\u1ef1 nhi\u00ean n\u00e0y khi\u1ebfn h\u1ecd d\u1ec5 d\u00e0ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
Ngo\u00e0i ra, c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb influencers tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ecbp T\u1ebft. \u0110\u1eb7c bi\u1ec7t, 58% kh\u00e1ch h\u00e0ng Gen Z v\u00e0 Millennials b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng g\u1ee3i \u00fd n\u00e0y. Tuy nhi\u00ean, nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb n\u00e0y lu\u00f4n c\u00f3 s\u1ef1 ch\u1ecdn l\u1ecdc k\u1ef9 c\u00e0ng khi quy\u1ebft \u0111\u1ecbnh theo d\u00f5i v\u00e0 tin t\u01b0\u1edfng influencers. Do \u0111\u00f3, vi\u1ec7c “ch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng” v\u00e0o nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Influencer Marketing trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n\n
G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n\n- C\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn:<\/strong> M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi Gen Z v\u00e0 Millennials, c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 \u201cMua qu\u00e0 T\u1ebft, nh\u1eadn l\u00ec x\u00ec \u0111i\u1ec7n t\u1eed\u201d ho\u1eb7c \u201cGi\u1ea3m ngay 20% cho \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean\u201d. C\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 thu h\u00fat m\u00e0 c\u00f2n mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao, gi\u00fap gia t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- H\u1ee3p t\u00e1c v\u1edbi Influencers: <\/strong>\u0110\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, c\u1ea7n k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd gi\u1eefa n\u1ed9i dung s\u00e1ng t\u1ea1o c\u1ee7a influencers v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 gia d\u1ee5ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi influencer \u0111\u1ec3 chia s\u1ebb c\u00e1c m\u1eb9o ch\u1ecdn mua qu\u00e0 T\u1ebft, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m qua video. N\u1ed9i dung n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n g\u1eafn k\u1ebft s\u00e2u s\u1eafc v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u00f9a T\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/li>\n\n\n\n
- Truy\u1ec1n th\u00f4ng \u0111a k\u00eanh:<\/strong> \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u01b0 TikTok, Instagram, Facebook v\u00e0 YouTube. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Instagram v\u1edbi chi\u1ebfn d\u1ecbch l\u00e0m \u0111\u1eb9p \u0111\u00f3n T\u1ebft, k\u1ebft h\u1ee3p c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1. Vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n
V\u1edbi s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t trong vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n\n\n\n
M\u1ed8T S\u1ed0 C\u00c1C CHI\u1ebeN D\u1ecaCH T\u1ebeT N\u1ed4I B\u1eacT TRONG N\u0102M 2024 <\/strong><\/h1>\n\n\n\nChi\u1ebfn d\u1ecbch \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d c\u1ee7a Coca-Cola <\/strong><\/h2>\n\n\n\nCoca-Cola ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong t\u1ea1o d\u1ea5u \u1ea5n m\u00f9a T\u1ebft. V\u1edbi chi\u1ebfn d\u1ecbch \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d, Coca-Cola mang \u0111\u1ebfn nh\u1eefng s\u00e1ng ki\u1ebfn \u0111\u1ed9c \u0111\u00e1o, t\u1eeb thi\u1ebft k\u1ebf bao b\u00ec, n\u1ed9i dung truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n
\n![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd8tri3aNFRp2RAY7ac69yBy32PlpVJ0QUGbV98nHHSK8ceyLXoBuWD4e6xI6bgMOrN7bdFMh22luNjwwxeVXDucNis3WpKalHFShdBgttS05s0YWNfZOghyXFkWrT-zMwk5ZJCEA?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure><\/div>\n\n\n1. Bao b\u00ec T\u1ebft v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng R\u1ed3ng V\u00e0ng v\u00e0 \u00c9n V\u00e0ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft<\/strong><\/p>\n\n\n\nL\u1ea7n \u0111\u1ea7u ti\u00ean, Coca-Cola \u0111\u01b0a bi\u1ec3u t\u01b0\u1ee3ng R\u1ed3ng V\u00e0ng l\u00ean thi\u1ebft k\u1ebf bao b\u00ec phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, k\u1ebft h\u1ee3p c\u00f9ng h\u00ecnh \u1ea3nh \u00c9n V\u00e0ng quen thu\u1ed9c. Thi\u1ebft k\u1ebf n\u00e0y kh\u00f4ng ch\u1ec9 t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 ph\u1ed3n th\u1ecbnh v\u00e0 may m\u1eafn m\u00e0 c\u00f2n lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p l\u1ea1c quan trong n\u0103m m\u1edbi. \u0110\u1eb7c bi\u1ec7t, n\u0103m nay th\u01b0\u01a1ng hi\u1ec7u ra m\u1eaft 100 phi\u00ean b\u1ea3n lon T\u1ebft gi\u1edbi h\u1ea1n v\u1edbi c\u00e1c l\u1eddi ch\u00fac \u0111\u1ed9c \u0111\u00e1o, th\u1ec3 hi\u1ec7n s\u1ef1 g\u1eafn k\u1ebft v\u00e0 \u00fd ngh\u0129a tr\u1ecdn v\u1eb9n trong t\u1eebng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
2. TVC T\u1ebft: T\u00f4n vinh gi\u00e1 tr\u1ecb gia \u0111\u00ecnh<\/strong><\/p>\n\n\n\nTVC qu\u1ea3ng c\u00e1o T\u1ebft 2025 c\u1ee7a Coca-Cola v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. Ch\u1ec9 trong 30 gi\u00e2y, TVC truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch tinh t\u1ebf nh\u1eefng kho\u1ea3nh kh\u1eafc ng\u00e0y T\u1ebft, kh\u01a1i g\u1ee3i s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 trong gia \u0111\u00ecnh th\u00f4ng qua nh\u1eefng \u0111i\u1ec3m chung b\u1ea5t ng\u1edd. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Coca-Cola trong t\u1eebng khung h\u00ecnh mang \u0111\u1ebfn c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 g\u00f3p ph\u1ea7n t\u00f4n vinh gi\u00e1 tr\u1ecb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n
V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 s\u00e1ng t\u1ea1o hi\u1ec7n \u0111\u1ea1i, Coca-Cola \u0111\u00e3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 g\u1eafn k\u1ebft gia \u0111\u00ecnh, tr\u1ea3i nghi\u1ec7m \u00fd ngh\u0129a, v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Chi\u1ebfn d\u1ecbch n\u0103m nay kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 m\u00f3n qu\u00e0 \u00fd ngh\u0129a d\u00e0nh t\u1eb7ng c\u1ed9ng \u0111\u1ed3ng, g\u1eafn k\u1ebft m\u1ecdi ng\u01b0\u1eddi trong m\u00f9a T\u1ebft di\u1ec7u k\u1ef3.<\/p>\n\n\n\n
Chi\u1ebfn d\u1ecbch \u201cMang t\u1ebft v\u1ec1 nh\u00e0\u201d c\u1ee7a Pepsi<\/strong><\/h2>\n\n\n\nTrong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa Pepsi v\u00e0 Coca-Cola, Pepsi \u0111\u00e3 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd v\u1edbi chi\u1ebfn d\u1ecbch \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d<\/strong>, nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 s\u1ef1 \u0111o\u00e0n t\u1ee5, m\u1ed9t xu h\u01b0\u1edbng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng T\u1ebft quan t\u00e2m.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcM8o4tVXuk-D2bfViurBVmoz2Qki_qsYJzV7g2R3zNHLy1_ARwTjW3FOzP16EOKdgt992YJzjAVcnOan9bRsJb3J57bnDefpDPImydAfrntzG63rKDf_0U7g2s-eIp2aIjazG1AQ?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure>\n\n\n\n1. TVC T\u1ebft: T\u1eadn h\u01b0\u1edfng kho\u1ea3nh kh\u1eafc gia \u0111\u00ecnh<\/strong><\/p>\n\n\n\nPepsi m\u1edf m\u00e0n chi\u1ebfn d\u1ecbch T\u1ebft 2025 b\u1eb1ng TVC \u0111\u1ea7y c\u1ea3m x\u00fac, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Double2T – Qu\u00e1n qu\u00e2n Rap Vi\u1ec7t m\u00f9a 2. V\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cPepsi mang T\u1ebft v\u1ec1 nh\u00e0 – S\u1ed1ng tr\u1ecdn kho\u1ea3nh kh\u1eafc\u201d, MV kh\u1eafc h\u1ecda h\u00ecnh \u1ea3nh ch\u00e0ng trai tr\u1ebb xa qu\u00ea g\u1eedi l\u1eddi t\u00e2m t\u00ecnh \u0111\u1ebfn m\u1eb9, ch\u1edd mong kho\u1ea3nh kh\u1eafc \u0111o\u00e0n t\u1ee5. Nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1ea7y c\u1ea3m x\u00fac trong TVC kh\u00f4ng ch\u1ec9 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi xem m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft: tr\u00e2n tr\u1ecdng th\u1eddi gian b\u00ean gia \u0111\u00ecnh v\u00e0 s\u1ed1ng h\u1ebft m\u00ecnh trong t\u1eebng gi\u00e2y ph\u00fat.<\/p>\n\n\n\n
2. B\u00f9ng n\u1ed5 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/p>\n\n\n\nPepsi ti\u1ebfp t\u1ee5c lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p qua chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi hashtag #PepsiMangTetVeNha v\u00e0 #S\u1ed1ngTr\u1ecdnKho\u1ea3nhKh\u1eafc. C\u00e1c minigame \u00fd ngh\u0129a, nh\u01b0 chia s\u1ebb kho\u1ea3nh kh\u1eafc th\u00f4i th\u00fac b\u1ea1n v\u1ec1 nh\u00e0 \u0111\u00f3n T\u1ebft, \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed9ng h\u01b0\u1edfng l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00f2n kh\u00e9o l\u00e9o k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi \u0111ang d\u1ea7n tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 ch\u00ednh trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n
\n![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfOVcBYGN_MQHg4NTLAqF_09CoL1X9NVtBhguEOVwmeeKzevoPlfIx3kEEYv4JEnTeMgBiKyZvay__cCSBNMBeJmY1sRaj9bzZ3XKLmWvytepp-aZjw5dw9gjRTrcQRYX7t17v97w?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure><\/div>\n\n\n3. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH): Ph\u1ee7 s\u00f3ng kh\u1eafp ba mi\u1ec1n<\/strong><\/p>\n\n\n\nPepsi \u201cch\u01a1i l\u1edbn\u201d khi ph\u1ee7 k\u00edn th\u00f4ng \u0111i\u1ec7p \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d tr\u00ean c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn t\u1ea1i ba mi\u1ec1n B\u1eafc – Trung – Nam. C\u00e1c b\u1ea3ng billboard kh\u00f4ng ch\u1ec9 thu h\u00fat \u00e1nh nh\u00ecn m\u00e0 c\u00f2n nhanh ch\u00f3ng lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi c\u1ed9ng \u0111\u1ed3ng chia s\u1ebb h\u00ecnh \u1ea3nh v\u1ec1 th\u00f4ng \u0111i\u1ec7p n\u00e0y. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho vi\u1ec7c Pepsi n\u1eafm b\u1eaft t\u1ed1t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, khi t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng \u0111a k\u00eanh \u0111\u1ec3 ghi d\u1ea5u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdwS6bqHGZT9QTwFy-DLFQtv81K_dfsdleDVfS7Ad1W_DkA2_MSKk3tNznTsQjhV-EuWHKL2OCGcIELI7QAzoynuKFdJUMIc0k_pyH6PTHrFmZZQ1SRHtTepcwpt8qsoLI0EbZLNw?key=R72gqfGwlr4ALRMvmwkM-UBF\")
<\/figure>\n\n\n\nChi\u1ebfn d\u1ecbch \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d c\u1ee7a Pepsi kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n l\u00e0 l\u1eddi nh\u1eafn g\u1eedi \u00fd ngh\u0129a v\u1ec1 gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 \u0111o\u00e0n t\u1ee5. Qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, t\u1eeb TVC, m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ebfn qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, Pepsi \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN<\/strong><\/h1>\n\n\n\n\u0110\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c doanh nghi\u1ec7p c\u1ea7n nhanh nh\u1ea1y th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. T\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p gi\u00e0u c\u1ea3m x\u00fac s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n
V\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t, m\u00f9a T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh m\u00e0 c\u00f2n l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft s\u1ebd lu\u00f4n thay \u0111\u1ed5i, v\u00e0 th\u00e0nh c\u00f4ng s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft c\u00e1ch d\u1eabn \u0111\u1ea7u xu th\u1ebf!<\/p>\n\n\n\n
Xem th\u00eam:<\/strong> TOP 5 C\u00c1CH X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C MARKETING CU\u1ed0I N\u0102M GI\u00daP T\u0102NG DOANH S\u1ed0 B\u00c1N H\u00c0NG – Rentracks Vietnam<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"T\u1ebft Nguy\u00ean \u0110\u00e1n \u2013 d\u1ecbp l\u1ec5 l\u1edbn nh\u1ea5t trong n\u0103m, kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a \u0111o\u00e0n vi\u00ean m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng \u0111\u1ec3… Read More »TOP 5 XU H\u01af\u1edaNG TI\u00caU D\u00d9NG T\u1ebeT C\u1ee6A NG\u01af\u1edcI VI\u1ec6T V\u00c0 G\u1ee2I \u00dd CHI\u1ebeN L\u01af\u1ee2C MARKETING CHO DOANH NGHI\u1ec6P N\u0102M 2025\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-11709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":3,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709\/revisions"}],"predecessor-version":[{"id":11722,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709\/revisions\/11722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/11723"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=11709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Trong m\u00f9a T\u1ebft, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ebft l\u00e0 qu\u1ea3ng c\u00e1o, chi\u1ebfm \u0111\u1ebfn 55% \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Cho th\u1ea5y qu\u1ea3ng c\u00e1o c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n
Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng kh\u00ed T\u1ebft v\u00e0 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n. Th\u1eddi \u0111i\u1ec3m xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua, chi\u1ebfm 18%, cho th\u1ea5y r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ed1i \u0111a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n v\u00e0o th\u1eddi gian “v\u00e0ng” tr\u01b0\u1edbc T\u1ebft s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng v\u00e0o m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ec9 l\u1ec7 mua s\u1eafm trong d\u1ecbp n\u00e0y.<\/p>\n\n\n\n
C\u00c1C XU H\u01af\u1edaNG TI\u00caU D\u00d9NG T\u1ebeT C\u1ee6A NG\u01af\u1edcI VI\u1ec6T <\/strong><\/h1>\n\n\n\n1. T\u0103ng chi ti\u00eau nh\u01b0ng v\u1eabn \u01b0u ti\u00ean \u201cs\u0103n\u201d khuy\u1ebfn m\u00e3i<\/strong><\/h2>\n\n\n\nTrong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, tr\u00e0o l\u01b0u “s\u0103n khuy\u1ebfn m\u00e3i” \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 l\u1edbn nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n. M\u1eb7c d\u00f9 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u00f2n nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, nh\u01b0ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u1eb9, \u0111\u1eb7c bi\u1ec7t khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3m gi\u00e1 nh\u01b0 Mega Sale, Black Friday cu\u1ed1i n\u0103m. Do \u0111\u00f3, c\u00e1c k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u0169ng tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1edd s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<\/figure>\n\n\n\nD\u1ef1 b\u00e1o cho d\u1ecbp T\u1ebft 2025, s\u1ee9c mua s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng so v\u1edbi n\u0103m 2024 nh\u1edd d\u1ea5u hi\u1ec7u h\u1ed3i ph\u1ee5c kinh t\u1ebf t\u00edch c\u1ef1c. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n c\u1ea9n tr\u1ecdng trong vi\u1ec7c chi ti\u00eau, v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 \u0111i k\u00e8m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c. C\u00f3 th\u1ec3 th\u1ea5y, xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh t\u00e2m l\u00fd th\u1eadn tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ebft cu\u1ed1i n\u0103m, m\u00e0 c\u00f2n cho th\u1ea5y s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n\n- Gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd k\u00e8m gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam:<\/strong> C\u00e1c set qu\u00e0 T\u1ebft ng\u00e0y nay kh\u00f4ng ch\u1ec9 c\u1ea7n b\u1eaft m\u1eaft m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed “\u0111\u00e1ng ti\u1ec1n.” Ch\u1eb3ng h\u1ea1n, set qu\u00e0 dinh d\u01b0\u1ee1ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 h\u1ea1t \u00f3c ch\u00f3, h\u1ea1nh nh\u00e2n, tr\u00e0 th\u1ea3o m\u1ed9c, v\u00e0 m\u1eadt ong nguy\u00ean ch\u1ea5t, \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i tinh t\u1ebf trong h\u1ed9p qu\u00e0 sang tr\u1ecdng. \u0110\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eb7ng k\u00e8m nh\u1eefng m\u00f3n \u0111\u1ed3 ti\u1ec7n \u00edch nh\u01b0 t\u00fai v\u1ea3i th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng, b\u1ed9 bao l\u00ec x\u00ec thi\u1ebft k\u1ebf ri\u00eang ho\u1eb7c l\u1ecbch treo t\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i. M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 “Mua 3 set qu\u00e0 t\u1eb7ng h\u1ed9p tr\u00e0 xanh cao c\u1ea5p” c\u0169ng s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m th\u00eam h\u1ea5p d\u1eabn v\u00e0 th\u00fac \u0111\u1ea9y s\u1ee9c mua.<\/li>\n\n\n\n
- T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f4ng d\u1ee5ng:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c v\u00e0 c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m trong set qu\u00e0 T\u1ebft. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 s\u1ee9c kh\u1ecfe v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 n\u01b0\u1edbc y\u1ebfn, ho\u1eb7c ng\u0169 c\u1ed1c nguy\u00ean ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng m\u00f3n qu\u00e0 mang d\u1ea5u \u1ea5n v\u0103n h\u00f3a \u0111\u1ed9c \u0111\u00e1o nh\u01b0 r\u01b0\u1ee3u nho Ninh Thu\u1eadn hay r\u01b0\u1ee3u n\u1ebfp G\u00f2 \u0110en gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ghi d\u1ea5u \u1ea5n trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- Ph\u00e1t tri\u1ec3n m\u1ea1nh k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn: <\/strong>Th\u00f3i quen mua s\u1eafm online ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t trong d\u1ecbp T\u1ebft. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada b\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh flash sale gi\u1ea3m gi\u00e1 s\u00e2u v\u00e0o khung gi\u1edd v\u00e0ng, \u0111\u1ed3ng th\u1eddi mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Livestream tr\u00ean Facebook ho\u1eb7c TikTok c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, v\u00ed d\u1ee5 v\u1edbi ch\u1ee7 \u0111\u1ec1 “Qu\u00e0 T\u1ebft \u00fd ngh\u0129a \u2013 G\u1eafn k\u1ebft y\u00eau th\u01b0\u01a1ng,” t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n cho ng\u01b0\u1eddi xem ngay tr\u00ean livestream. Ngo\u00e0i ra, c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 “Mua 2 set t\u1eb7ng 1 b\u1ed9 ly th\u1ee7y tinh” ho\u1eb7c “Combo gia \u0111\u00ecnh gi\u00e1 ti\u1ebft ki\u1ec7m” s\u1ebd gi\u00fap gia t\u0103ng doanh s\u1ed1 trong m\u00f9a cao \u0111i\u1ec3m n\u00e0y.<\/li>\n<\/ul>\n\n\n\n
N\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng s\u1ef1 tin c\u1eady v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu b\u1ec1n v\u1eefng trong m\u00f9a l\u1ec5 h\u1ed9i l\u1edbn nh\u1ea5t n\u0103m.<\/p>\n\n\n\n
2. Ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb v\u00e0 c\u00e1 nh\u00e2n l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft <\/strong><\/h2>\n\n\n\nXu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft 2025 cho th\u1ea5y ng\u01b0\u1eddi Vi\u1ec7t ti\u1ebfp t\u1ee5c \u01b0u ti\u00ean chi ti\u00eau v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu v\u00e0 s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, th\u1eddi trang, v\u00e0 \u0111\u1ed3 \u0103n u\u1ed1ng kh\u00f4ng c\u1ed3n. S\u1ef1 thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh t\u00e2m l\u00fd th\u1eadn tr\u1ecdng, t\u1eadp trung v\u00e0o nhu c\u1ea7u thi\u1ebft y\u1ebfu, thay v\u00ec c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 du l\u1ecbch, spa hay th\u1ec3 h\u00ecnh.<\/p>\n\n\n\n<\/figure>\n\n\n\nNg\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft 2025:<\/strong><\/p>\n\n\n\n\n- Dinh d\u01b0\u1ee1ng v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng (45%): Quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft ph\u1ed5 bi\u1ebfn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb thi\u00ean nhi\u00ean, t\u1ed1t cho s\u1ee9c kh\u1ecfe, nh\u1eb1m chu\u1ea9n b\u1ecb cho m\u1ed9t n\u0103m m\u1edbi tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng.<\/li>\n\n\n\n
- Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (43%): D\u1ecbp T\u1ebft l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 l\u00e0m m\u1edbi b\u1ea3n th\u00e2n. Gen Z v\u00e0 Millennials d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng chi ti\u00eau v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p, v\u1ec7 sinh c\u00e1 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea3i thi\u1ec7n di\u1ec7n m\u1ea1o t\u1ee9c th\u1eddi.<\/li>\n\n\n\n
- Th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n (45%): Th\u1eddi trang lu\u00f4n l\u00e0 t\u00e2m \u0111i\u1ec3m trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft. Vi\u1ec7c s\u1eafm s\u1eeda trang ph\u1ee5c m\u1edbi kh\u00f4ng ch\u1ec9 l\u00e0 truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n mang \u00fd ngh\u0129a c\u1ea7u ch\u00fac may m\u1eafn trong n\u0103m m\u1edbi.<\/li>\n\n\n\n
- \u0110\u1ed3 \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n (42% v\u00e0 38%): Trong d\u1ecbp T\u1ebft, nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng th\u1ec3 thi\u1ebfu tr\u00ean b\u00e0n ti\u1ec7c sum h\u1ecdp gia \u0111\u00ecnh, b\u1ea1n b\u00e8, t\u1ea1o n\u00ean n\u00e9t \u0111\u1eb7c tr\u01b0ng trong th\u00f3i quen ti\u00eau d\u00f9ng m\u00f9a l\u1ec5 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n
G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n\n- Kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch T\u1ebft s\u1edbm:<\/strong> V\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft ng\u00e0y c\u00e0ng b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u th\u00e1ng 11 ho\u1eb7c th\u1eadm ch\u00ed s\u1edbm h\u01a1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean nhanh ch\u00f3ng tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh k\u1eb9o c\u00f3 th\u1ec3 tung ra b\u1ed9 s\u1ea3n ph\u1ea9m \u201cT\u1ebft s\u1edbm \u0111ong \u0111\u1ea7y\u201d v\u1edbi \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 15% cho nh\u1eefng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc ng\u00e0y 15\/12, k\u00e8m theo g\u00f3i giao h\u00e0ng mi\u1ec5n ph\u00ed to\u00e0n qu\u1ed1c. Ngo\u00e0i ra, c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0 mini game \u201cTrang tr\u00ed nh\u00e0 \u0111\u00f3n T\u1ebft\u201d hay \u201cG\u1ee3i \u00fd qu\u00e0 T\u1ebft s\u00e0nh \u0111i\u1ec7u,\u201d c\u0169ng l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn s\u1edbm v\u00e0 hi\u1ec7u qu\u1ea3, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1eeb \u0111\u1ea7u m\u00f9a l\u1ec5 h\u1ed9i.<\/li>\n\n\n\n
- T\u1ea1o gi\u00e1 tr\u1ecb gia t\u0103ng qua h\u1ee3p t\u00e1c: <\/strong>Hai th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t v\u00e0 b\u00e1nh quy c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c ra m\u1eaft m\u1ed9t g\u00f3i qu\u00e0 T\u1ebft \u0111\u1eb7c bi\u1ec7t, v\u00ed d\u1ee5 nh\u01b0 combo \u201cTh\u01b0\u1edfng th\u1ee9c T\u1ebft tr\u1ecdn v\u1eb9n\u201d v\u1edbi m\u1ed9t chai n\u01b0\u1edbc gi\u1ea3i kh\u00e1t v\u00e0 m\u1ed9t g\u00f3i b\u00e1nh quy, k\u00e8m theo b\u1ed9 qu\u00e0 T\u1ebft h\u1ea5p d\u1eabn. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi h\u1ecd c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau th\u00edch trong d\u1ecbp l\u1ec5. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 \u201cMua combo gi\u1ea3m gi\u00e1 ho\u1eb7c nh\u1eadn qu\u00e0 t\u1eb7ng khi mua th\u00eam s\u1ea3n ph\u1ea9m\u201d s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1eafm, \u0111\u1ed3ng th\u1eddi gi\u00fap t\u0103ng tr\u01b0\u1edfng doanh thu cho c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u. M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y kh\u00f4ng ch\u1ec9 gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n
- Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i sau T\u1ebft:<\/strong> Sau d\u1ecbp T\u1ebft, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n h\u1ea5p d\u1eabn \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 quay l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh \u201cMua s\u1eafm \u0111\u1ea7u n\u0103m, nh\u1eadn qu\u00e0 T\u1ebft\u201d v\u1edbi c\u00e1c voucher gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng khi mua s\u1eafm v\u1edbi gi\u00e1 tr\u1ecb h\u00f3a \u0111\u01a1n tr\u00ean m\u1ed9t m\u1ee9c nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n\n
<\/figure><\/div>\n\n\nB\u00e1m s\u00e1t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, n\u1eafm b\u1eaft h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong m\u00f9a T\u1ebft 2025. S\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 nh\u1ea1y b\u00e9n v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n
3. T\u1ebft l\u00e0 th\u1eddi \u0111i\u1ec3m d\u00e0nh cho nh\u1eefng kho\u1ea3nh kh\u1eafc sum v\u1ea7y v\u00e0 \u0111o\u00e0n vi\u00ean<\/strong><\/h2>\n\n\n\nTheo b\u00e1o c\u00e1o Winning Tet Report, T\u1ebft v\u1eabn l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ng\u01b0\u1eddi Vi\u1ec7t sum h\u1ecdp v\u00e0 \u0111o\u00e0n vi\u00ean. Kho\u1ea3ng 72% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t kh\u1eb3ng \u0111\u1ecbnh T\u1ebft l\u00e0 d\u1ecbp \u0111\u1ec3 g\u1eafn k\u1ebft gia \u0111\u00ecnh, c\u00f9ng qu\u00e2y qu\u1ea7n b\u00ean ng\u01b0\u1eddi th\u00e2n v\u00e0 chia s\u1ebb nh\u1eefng ph\u00fat gi\u00e2y \u0111\u00e1ng nh\u1edb. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t phong t\u1ee5c l\u00e2u \u0111\u1eddi m\u00e0 c\u00f2n l\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng d\u1ecbp T\u1ebft, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng chu\u1ea9n b\u1ecb v\u00e0 \u0111o\u00e0n vi\u00ean tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda, mua s\u1eafm T\u1ebft, t\u00e2n trang kh\u00f4ng gian s\u1ed1ng, hay \u0111\u01a1n gi\u1ea3n l\u00e0 th\u01b0 gi\u00e3n v\u00e0 gi\u1ea3i tr\u00ed t\u1ea1i gia \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a T\u1ebft Nguy\u00ean \u0111\u00e1n. Nh\u1eefng th\u00f3i quen n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh r\u00f5 n\u00e9t nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t trong d\u1ecbp l\u1ec5 quan tr\u1ecdng nh\u1ea5t n\u0103m.<\/p>\n\n\n\n<\/figure>\n\n\n\nG\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n\n- \u0110\u00e1nh m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb gia \u0111\u00ecnh:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ch\u1ee7 \u0111\u1ec1 v\u1ec1 s\u1ef1 \u0111o\u00e0n vi\u00ean, t\u00ecnh th\u00e2n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0o c\u00e1c b\u1ed1i c\u1ea3nh g\u1eafn li\u1ec1n v\u1edbi ng\u00e0y T\u1ebft. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh gia \u0111\u00ecnh c\u00f9ng nhau chu\u1ea9n b\u1ecb b\u1eefa c\u01a1m, s\u1eafm s\u1eeda hay trang tr\u00ed nh\u00e0 c\u1eeda s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 d\u1ec5 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/li>\n\n\n\n
- Th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u1ed9ng \u0111\u1ed3ng:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 cu\u1ed9c thi chia s\u1ebb h\u00ecnh \u1ea3nh ho\u1eb7c video v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cKho\u1ea3nh kh\u1eafc T\u1ebft \u0111\u00e1ng nh\u1edb,\u201d gi\u00fap kh\u00e1ch h\u00e0ng chia s\u1ebb c\u00e2u chuy\u1ec7n gia \u0111\u00ecnh, t\u1ea1o kh\u00f4ng kh\u00ed g\u1eafn b\u00f3 v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i. <\/li>\n\n\n\n
- T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn chu\u1ea9n b\u1ecb T\u1ebft:<\/strong> Nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c nh\u00f3m trang tr\u00ed, v\u1ec7 sinh, l\u00e0m \u0111\u1eb9p nh\u00e0 c\u1eeda l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 trong d\u1ecbp n\u00e0y. H\u00e3y cung c\u1ea5p c\u00e1c n\u1ed9i dung h\u01b0\u1edbng d\u1eabn, m\u1eb9o trang tr\u00ed, ho\u1eb7c nh\u1eefng th\u1eed th\u00e1ch nh\u1ecf \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- T\u1eadn d\u1ee5ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft \u0111\u1ec3 t\u0103ng s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u: <\/strong>Hi\u1ec3u r\u00f5 t\u00e2m l\u00fd ng\u01b0\u1eddi Vi\u1ec7t trong d\u1ecbp T\u1ebft, n\u01a1i gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 s\u1ef1 s\u1ebb chia \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u, s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n v\u00e0 s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 s\u1ef1 y\u00eau m\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng trong m\u00f9a T\u1ebft n\u0103m nay.<\/li>\n<\/ul>\n\n\n\n
4. C\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a ng\u00e0y T\u1ebft \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\nTheo th\u1ed1ng k\u00ea t\u1eeb Buzzmetrics<\/a>, c\u00e1c ch\u1ee7 \u0111\u1ec1 xoay quanh c\u1ea3m x\u00fac v\u00e0 ho\u1ea1t \u0111\u1ed9ng ng\u00e0y T\u1ebft nh\u01b0 \u0103n u\u1ed1ng, l\u00ec x\u00ec, ch\u00fac T\u1ebft, hay gi\u1ea3i tr\u00ed \u0111ang c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1ea3o lu\u1eadn t\u0103ng \u0111\u00e1ng k\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1eb7c bi\u1ec7t, d\u00f9 c\u00e1c ch\u1ee7 \u0111\u1ec1 quen thu\u1ed9c nh\u01b0 du l\u1ecbch v\u00e0 l\u00ec x\u00ec ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf, th\u00ec nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 \u0111o\u00e0n t\u1ee5 gia \u0111\u00ecnh l\u1ea1i \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m h\u01a1n trong d\u1ecbp T\u1ebft 2024.<\/p>\n\n\n\nC\u00f9ng v\u1edbi \u0111\u00f3, th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh truy\u1ec1n th\u1ed1ng nh\u01b0 c\u00fang ki\u1ebfng, d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda, hay x\u00f4ng \u0111\u1ea5t c\u0169ng ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m. Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch \u0111\u00f3n T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1i T\u1ebft \u0111\u01a1n gi\u1ea3n, t\u1eadp trung v\u00e0o ngh\u1ec9 ng\u01a1i, th\u01b0 gi\u00e3n v\u00e0 tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0 duy tr\u00ec c\u00e1c nghi l\u1ec5 truy\u1ec1n th\u1ed1ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<\/figure>\n\n\n\nG\u1ee3i \u00fd cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n\n- K\u1ebft n\u1ed1i qua th\u00f4ng \u0111i\u1ec7p th\u1ea5u hi\u1ec3u:<\/strong> V\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft hi\u1ec7n \u0111\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i s\u1ef1 nh\u1eb9 nh\u00e0ng, g\u1ea7n g\u0169i, v\u00e0 ph\u1ea3n \u00e1nh phong c\u00e1ch s\u1ed1ng t\u1ed1i gi\u1ea3n. Khai th\u00e1c c\u00e1c kho\u1ea3nh kh\u1eafc g\u1eafn k\u1ebft gia \u0111\u00ecnh, chia s\u1ebb ni\u1ec1m vui nh\u1ecf b\u00e9, v\u00e0 t\u1eadn h\u01b0\u1edfng kh\u00f4ng kh\u00ed T\u1ebft s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n
- \u0110\u1ea7u t\u01b0 n\u1ed9i dung gi\u1ea3i tr\u00ed:<\/strong> C\u00e1c ch\u1ee7 \u0111\u1ec1 gi\u1ea3i tr\u00ed \u0111ang gia t\u0103ng \u0111\u1ed9 ph\u1ed5 bi\u1ebfn, v\u00ec v\u1eady, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c ho\u1eb7c t\u00e0i tr\u1ee3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh T\u1ebft, phim h\u00e0i, ho\u1eb7c game show \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u01b0 gi\u00e3n v\u00e0 gi\u1ea3i tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng trong d\u1ecbp l\u1ec5.<\/li>\n<\/ul>\n\n\n\n
V\u1edbi s\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng qua nh\u1eefng gi\u00e1 tr\u1ecb ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i<\/p>\n\n\n\n
5. Qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft <\/strong><\/h2>\n\n\n\nTheo b\u00e1o c\u00e1o c\u1ee7a YouGov, 87% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd b\u1ecb thu h\u00fat b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m Gen Z v\u00e0 Millennials. Thay v\u00ec ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb th\u01b0\u1eddng b\u1ecb h\u1ea5p d\u1eabn b\u1edfi nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n. S\u1ef1 t\u00f2 m\u00f2 t\u1ef1 nhi\u00ean n\u00e0y khi\u1ebfn h\u1ecd d\u1ec5 d\u00e0ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
Ngo\u00e0i ra, c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb influencers tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ecbp T\u1ebft. \u0110\u1eb7c bi\u1ec7t, 58% kh\u00e1ch h\u00e0ng Gen Z v\u00e0 Millennials b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng g\u1ee3i \u00fd n\u00e0y. Tuy nhi\u00ean, nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb n\u00e0y lu\u00f4n c\u00f3 s\u1ef1 ch\u1ecdn l\u1ecdc k\u1ef9 c\u00e0ng khi quy\u1ebft \u0111\u1ecbnh theo d\u00f5i v\u00e0 tin t\u01b0\u1edfng influencers. Do \u0111\u00f3, vi\u1ec7c “ch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng” v\u00e0o nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Influencer Marketing trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n\n
G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n\n- C\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn:<\/strong> M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi Gen Z v\u00e0 Millennials, c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 \u201cMua qu\u00e0 T\u1ebft, nh\u1eadn l\u00ec x\u00ec \u0111i\u1ec7n t\u1eed\u201d ho\u1eb7c \u201cGi\u1ea3m ngay 20% cho \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean\u201d. C\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 thu h\u00fat m\u00e0 c\u00f2n mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao, gi\u00fap gia t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- H\u1ee3p t\u00e1c v\u1edbi Influencers: <\/strong>\u0110\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, c\u1ea7n k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd gi\u1eefa n\u1ed9i dung s\u00e1ng t\u1ea1o c\u1ee7a influencers v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 gia d\u1ee5ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi influencer \u0111\u1ec3 chia s\u1ebb c\u00e1c m\u1eb9o ch\u1ecdn mua qu\u00e0 T\u1ebft, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m qua video. N\u1ed9i dung n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n g\u1eafn k\u1ebft s\u00e2u s\u1eafc v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u00f9a T\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/li>\n\n\n\n
- Truy\u1ec1n th\u00f4ng \u0111a k\u00eanh:<\/strong> \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u01b0 TikTok, Instagram, Facebook v\u00e0 YouTube. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Instagram v\u1edbi chi\u1ebfn d\u1ecbch l\u00e0m \u0111\u1eb9p \u0111\u00f3n T\u1ebft, k\u1ebft h\u1ee3p c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1. Vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n
V\u1edbi s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t trong vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n\n\n\n
M\u1ed8T S\u1ed0 C\u00c1C CHI\u1ebeN D\u1ecaCH T\u1ebeT N\u1ed4I B\u1eacT TRONG N\u0102M 2024 <\/strong><\/h1>\n\n\n\nChi\u1ebfn d\u1ecbch \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d c\u1ee7a Coca-Cola <\/strong><\/h2>\n\n\n\nCoca-Cola ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong t\u1ea1o d\u1ea5u \u1ea5n m\u00f9a T\u1ebft. V\u1edbi chi\u1ebfn d\u1ecbch \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d, Coca-Cola mang \u0111\u1ebfn nh\u1eefng s\u00e1ng ki\u1ebfn \u0111\u1ed9c \u0111\u00e1o, t\u1eeb thi\u1ebft k\u1ebf bao b\u00ec, n\u1ed9i dung truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n1. Bao b\u00ec T\u1ebft v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng R\u1ed3ng V\u00e0ng v\u00e0 \u00c9n V\u00e0ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft<\/strong><\/p>\n\n\n\nL\u1ea7n \u0111\u1ea7u ti\u00ean, Coca-Cola \u0111\u01b0a bi\u1ec3u t\u01b0\u1ee3ng R\u1ed3ng V\u00e0ng l\u00ean thi\u1ebft k\u1ebf bao b\u00ec phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, k\u1ebft h\u1ee3p c\u00f9ng h\u00ecnh \u1ea3nh \u00c9n V\u00e0ng quen thu\u1ed9c. Thi\u1ebft k\u1ebf n\u00e0y kh\u00f4ng ch\u1ec9 t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 ph\u1ed3n th\u1ecbnh v\u00e0 may m\u1eafn m\u00e0 c\u00f2n lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p l\u1ea1c quan trong n\u0103m m\u1edbi. \u0110\u1eb7c bi\u1ec7t, n\u0103m nay th\u01b0\u01a1ng hi\u1ec7u ra m\u1eaft 100 phi\u00ean b\u1ea3n lon T\u1ebft gi\u1edbi h\u1ea1n v\u1edbi c\u00e1c l\u1eddi ch\u00fac \u0111\u1ed9c \u0111\u00e1o, th\u1ec3 hi\u1ec7n s\u1ef1 g\u1eafn k\u1ebft v\u00e0 \u00fd ngh\u0129a tr\u1ecdn v\u1eb9n trong t\u1eebng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
2. TVC T\u1ebft: T\u00f4n vinh gi\u00e1 tr\u1ecb gia \u0111\u00ecnh<\/strong><\/p>\n\n\n\nTVC qu\u1ea3ng c\u00e1o T\u1ebft 2025 c\u1ee7a Coca-Cola v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. Ch\u1ec9 trong 30 gi\u00e2y, TVC truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch tinh t\u1ebf nh\u1eefng kho\u1ea3nh kh\u1eafc ng\u00e0y T\u1ebft, kh\u01a1i g\u1ee3i s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 trong gia \u0111\u00ecnh th\u00f4ng qua nh\u1eefng \u0111i\u1ec3m chung b\u1ea5t ng\u1edd. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Coca-Cola trong t\u1eebng khung h\u00ecnh mang \u0111\u1ebfn c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 g\u00f3p ph\u1ea7n t\u00f4n vinh gi\u00e1 tr\u1ecb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n
V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 s\u00e1ng t\u1ea1o hi\u1ec7n \u0111\u1ea1i, Coca-Cola \u0111\u00e3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 g\u1eafn k\u1ebft gia \u0111\u00ecnh, tr\u1ea3i nghi\u1ec7m \u00fd ngh\u0129a, v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Chi\u1ebfn d\u1ecbch n\u0103m nay kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 m\u00f3n qu\u00e0 \u00fd ngh\u0129a d\u00e0nh t\u1eb7ng c\u1ed9ng \u0111\u1ed3ng, g\u1eafn k\u1ebft m\u1ecdi ng\u01b0\u1eddi trong m\u00f9a T\u1ebft di\u1ec7u k\u1ef3.<\/p>\n\n\n\n
Chi\u1ebfn d\u1ecbch \u201cMang t\u1ebft v\u1ec1 nh\u00e0\u201d c\u1ee7a Pepsi<\/strong><\/h2>\n\n\n\nTrong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa Pepsi v\u00e0 Coca-Cola, Pepsi \u0111\u00e3 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd v\u1edbi chi\u1ebfn d\u1ecbch \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d<\/strong>, nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 s\u1ef1 \u0111o\u00e0n t\u1ee5, m\u1ed9t xu h\u01b0\u1edbng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng T\u1ebft quan t\u00e2m.<\/p>\n\n\n\n<\/figure>\n\n\n\n1. TVC T\u1ebft: T\u1eadn h\u01b0\u1edfng kho\u1ea3nh kh\u1eafc gia \u0111\u00ecnh<\/strong><\/p>\n\n\n\nPepsi m\u1edf m\u00e0n chi\u1ebfn d\u1ecbch T\u1ebft 2025 b\u1eb1ng TVC \u0111\u1ea7y c\u1ea3m x\u00fac, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Double2T – Qu\u00e1n qu\u00e2n Rap Vi\u1ec7t m\u00f9a 2. V\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cPepsi mang T\u1ebft v\u1ec1 nh\u00e0 – S\u1ed1ng tr\u1ecdn kho\u1ea3nh kh\u1eafc\u201d, MV kh\u1eafc h\u1ecda h\u00ecnh \u1ea3nh ch\u00e0ng trai tr\u1ebb xa qu\u00ea g\u1eedi l\u1eddi t\u00e2m t\u00ecnh \u0111\u1ebfn m\u1eb9, ch\u1edd mong kho\u1ea3nh kh\u1eafc \u0111o\u00e0n t\u1ee5. Nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1ea7y c\u1ea3m x\u00fac trong TVC kh\u00f4ng ch\u1ec9 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi xem m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft: tr\u00e2n tr\u1ecdng th\u1eddi gian b\u00ean gia \u0111\u00ecnh v\u00e0 s\u1ed1ng h\u1ebft m\u00ecnh trong t\u1eebng gi\u00e2y ph\u00fat.<\/p>\n\n\n\n
2. B\u00f9ng n\u1ed5 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/p>\n\n\n\nPepsi ti\u1ebfp t\u1ee5c lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p qua chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi hashtag #PepsiMangTetVeNha v\u00e0 #S\u1ed1ngTr\u1ecdnKho\u1ea3nhKh\u1eafc. C\u00e1c minigame \u00fd ngh\u0129a, nh\u01b0 chia s\u1ebb kho\u1ea3nh kh\u1eafc th\u00f4i th\u00fac b\u1ea1n v\u1ec1 nh\u00e0 \u0111\u00f3n T\u1ebft, \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed9ng h\u01b0\u1edfng l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00f2n kh\u00e9o l\u00e9o k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi \u0111ang d\u1ea7n tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 ch\u00ednh trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n3. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH): Ph\u1ee7 s\u00f3ng kh\u1eafp ba mi\u1ec1n<\/strong><\/p>\n\n\n\nPepsi \u201cch\u01a1i l\u1edbn\u201d khi ph\u1ee7 k\u00edn th\u00f4ng \u0111i\u1ec7p \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d tr\u00ean c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn t\u1ea1i ba mi\u1ec1n B\u1eafc – Trung – Nam. C\u00e1c b\u1ea3ng billboard kh\u00f4ng ch\u1ec9 thu h\u00fat \u00e1nh nh\u00ecn m\u00e0 c\u00f2n nhanh ch\u00f3ng lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi c\u1ed9ng \u0111\u1ed3ng chia s\u1ebb h\u00ecnh \u1ea3nh v\u1ec1 th\u00f4ng \u0111i\u1ec7p n\u00e0y. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho vi\u1ec7c Pepsi n\u1eafm b\u1eaft t\u1ed1t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, khi t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng \u0111a k\u00eanh \u0111\u1ec3 ghi d\u1ea5u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<\/figure>\n\n\n\nChi\u1ebfn d\u1ecbch \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d c\u1ee7a Pepsi kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n l\u00e0 l\u1eddi nh\u1eafn g\u1eedi \u00fd ngh\u0129a v\u1ec1 gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 \u0111o\u00e0n t\u1ee5. Qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, t\u1eeb TVC, m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ebfn qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, Pepsi \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n\n
K\u1ebeT LU\u1eacN<\/strong><\/h1>\n\n\n\n\u0110\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c doanh nghi\u1ec7p c\u1ea7n nhanh nh\u1ea1y th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. T\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p gi\u00e0u c\u1ea3m x\u00fac s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n
V\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t, m\u00f9a T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh m\u00e0 c\u00f2n l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft s\u1ebd lu\u00f4n thay \u0111\u1ed5i, v\u00e0 th\u00e0nh c\u00f4ng s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft c\u00e1ch d\u1eabn \u0111\u1ea7u xu th\u1ebf!<\/p>\n\n\n\n
Xem th\u00eam:<\/strong> TOP 5 C\u00c1CH X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C MARKETING CU\u1ed0I N\u0102M GI\u00daP T\u0102NG DOANH S\u1ed0 B\u00c1N H\u00c0NG – Rentracks Vietnam<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"T\u1ebft Nguy\u00ean \u0110\u00e1n \u2013 d\u1ecbp l\u1ec5 l\u1edbn nh\u1ea5t trong n\u0103m, kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a \u0111o\u00e0n vi\u00ean m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng \u0111\u1ec3… Read More »TOP 5 XU H\u01af\u1edaNG TI\u00caU D\u00d9NG T\u1ebeT C\u1ee6A NG\u01af\u1edcI VI\u1ec6T V\u00c0 G\u1ee2I \u00dd CHI\u1ebeN L\u01af\u1ee2C MARKETING CHO DOANH NGHI\u1ec6P N\u0102M 2025\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-11709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":3,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709\/revisions"}],"predecessor-version":[{"id":11722,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709\/revisions\/11722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/11723"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=11709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, tr\u00e0o l\u01b0u “s\u0103n khuy\u1ebfn m\u00e3i” \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 l\u1edbn nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n. M\u1eb7c d\u00f9 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u00f2n nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, nh\u01b0ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u1eb9, \u0111\u1eb7c bi\u1ec7t khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3m gi\u00e1 nh\u01b0 Mega Sale, Black Friday cu\u1ed1i n\u0103m. Do \u0111\u00f3, c\u00e1c k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u0169ng tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1edd s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/p>\n\n\n\n D\u1ef1 b\u00e1o cho d\u1ecbp T\u1ebft 2025, s\u1ee9c mua s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng so v\u1edbi n\u0103m 2024 nh\u1edd d\u1ea5u hi\u1ec7u h\u1ed3i ph\u1ee5c kinh t\u1ebf t\u00edch c\u1ef1c. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n c\u1ea9n tr\u1ecdng trong vi\u1ec7c chi ti\u00eau, v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 \u0111i k\u00e8m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c. C\u00f3 th\u1ec3 th\u1ea5y, xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh t\u00e2m l\u00fd th\u1eadn tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ebft cu\u1ed1i n\u0103m, m\u00e0 c\u00f2n cho th\u1ea5y s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n N\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng s\u1ef1 tin c\u1eady v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu b\u1ec1n v\u1eefng trong m\u00f9a l\u1ec5 h\u1ed9i l\u1edbn nh\u1ea5t n\u0103m.<\/p>\n\n\n\n Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft 2025 cho th\u1ea5y ng\u01b0\u1eddi Vi\u1ec7t ti\u1ebfp t\u1ee5c \u01b0u ti\u00ean chi ti\u00eau v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu v\u00e0 s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, th\u1eddi trang, v\u00e0 \u0111\u1ed3 \u0103n u\u1ed1ng kh\u00f4ng c\u1ed3n. S\u1ef1 thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh t\u00e2m l\u00fd th\u1eadn tr\u1ecdng, t\u1eadp trung v\u00e0o nhu c\u1ea7u thi\u1ebft y\u1ebfu, thay v\u00ec c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 du l\u1ecbch, spa hay th\u1ec3 h\u00ecnh.<\/p>\n\n\n\n Ng\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft 2025:<\/strong><\/p>\n\n\n\n G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n B\u00e1m s\u00e1t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, n\u1eafm b\u1eaft h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong m\u00f9a T\u1ebft 2025. S\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 nh\u1ea1y b\u00e9n v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n Theo b\u00e1o c\u00e1o Winning Tet Report, T\u1ebft v\u1eabn l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ng\u01b0\u1eddi Vi\u1ec7t sum h\u1ecdp v\u00e0 \u0111o\u00e0n vi\u00ean. Kho\u1ea3ng 72% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t kh\u1eb3ng \u0111\u1ecbnh T\u1ebft l\u00e0 d\u1ecbp \u0111\u1ec3 g\u1eafn k\u1ebft gia \u0111\u00ecnh, c\u00f9ng qu\u00e2y qu\u1ea7n b\u00ean ng\u01b0\u1eddi th\u00e2n v\u00e0 chia s\u1ebb nh\u1eefng ph\u00fat gi\u00e2y \u0111\u00e1ng nh\u1edb. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t phong t\u1ee5c l\u00e2u \u0111\u1eddi m\u00e0 c\u00f2n l\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng d\u1ecbp T\u1ebft, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng chu\u1ea9n b\u1ecb v\u00e0 \u0111o\u00e0n vi\u00ean tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/p>\n\n\n\n B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda, mua s\u1eafm T\u1ebft, t\u00e2n trang kh\u00f4ng gian s\u1ed1ng, hay \u0111\u01a1n gi\u1ea3n l\u00e0 th\u01b0 gi\u00e3n v\u00e0 gi\u1ea3i tr\u00ed t\u1ea1i gia \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a T\u1ebft Nguy\u00ean \u0111\u00e1n. Nh\u1eefng th\u00f3i quen n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh r\u00f5 n\u00e9t nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t trong d\u1ecbp l\u1ec5 quan tr\u1ecdng nh\u1ea5t n\u0103m.<\/p>\n\n\n\n G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n Theo th\u1ed1ng k\u00ea t\u1eeb Buzzmetrics<\/a>, c\u00e1c ch\u1ee7 \u0111\u1ec1 xoay quanh c\u1ea3m x\u00fac v\u00e0 ho\u1ea1t \u0111\u1ed9ng ng\u00e0y T\u1ebft nh\u01b0 \u0103n u\u1ed1ng, l\u00ec x\u00ec, ch\u00fac T\u1ebft, hay gi\u1ea3i tr\u00ed \u0111ang c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1ea3o lu\u1eadn t\u0103ng \u0111\u00e1ng k\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1eb7c bi\u1ec7t, d\u00f9 c\u00e1c ch\u1ee7 \u0111\u1ec1 quen thu\u1ed9c nh\u01b0 du l\u1ecbch v\u00e0 l\u00ec x\u00ec ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf, th\u00ec nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 \u0111o\u00e0n t\u1ee5 gia \u0111\u00ecnh l\u1ea1i \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m h\u01a1n trong d\u1ecbp T\u1ebft 2024.<\/p>\n\n\n\n C\u00f9ng v\u1edbi \u0111\u00f3, th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh truy\u1ec1n th\u1ed1ng nh\u01b0 c\u00fang ki\u1ebfng, d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda, hay x\u00f4ng \u0111\u1ea5t c\u0169ng ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m. Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch \u0111\u00f3n T\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1i T\u1ebft \u0111\u01a1n gi\u1ea3n, t\u1eadp trung v\u00e0o ngh\u1ec9 ng\u01a1i, th\u01b0 gi\u00e3n v\u00e0 tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0 duy tr\u00ec c\u00e1c nghi l\u1ec5 truy\u1ec1n th\u1ed1ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n G\u1ee3i \u00fd cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n V\u1edbi s\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng qua nh\u1eefng gi\u00e1 tr\u1ecb ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i<\/p>\n\n\n\n Theo b\u00e1o c\u00e1o c\u1ee7a YouGov, 87% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd b\u1ecb thu h\u00fat b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m Gen Z v\u00e0 Millennials. Thay v\u00ec ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb th\u01b0\u1eddng b\u1ecb h\u1ea5p d\u1eabn b\u1edfi nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n. S\u1ef1 t\u00f2 m\u00f2 t\u1ef1 nhi\u00ean n\u00e0y khi\u1ebfn h\u1ecd d\u1ec5 d\u00e0ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n Ngo\u00e0i ra, c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb influencers tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ecbp T\u1ebft. \u0110\u1eb7c bi\u1ec7t, 58% kh\u00e1ch h\u00e0ng Gen Z v\u00e0 Millennials b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng g\u1ee3i \u00fd n\u00e0y. Tuy nhi\u00ean, nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb n\u00e0y lu\u00f4n c\u00f3 s\u1ef1 ch\u1ecdn l\u1ecdc k\u1ef9 c\u00e0ng khi quy\u1ebft \u0111\u1ecbnh theo d\u00f5i v\u00e0 tin t\u01b0\u1edfng influencers. Do \u0111\u00f3, vi\u1ec7c “ch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng” v\u00e0o nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Influencer Marketing trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n\n G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p: <\/strong><\/p>\n\n\n\n V\u1edbi s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t trong vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n\n\n\n Coca-Cola ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong t\u1ea1o d\u1ea5u \u1ea5n m\u00f9a T\u1ebft. V\u1edbi chi\u1ebfn d\u1ecbch \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d, Coca-Cola mang \u0111\u1ebfn nh\u1eefng s\u00e1ng ki\u1ebfn \u0111\u1ed9c \u0111\u00e1o, t\u1eeb thi\u1ebft k\u1ebf bao b\u00ec, n\u1ed9i dung truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n 1. Bao b\u00ec T\u1ebft v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng R\u1ed3ng V\u00e0ng v\u00e0 \u00c9n V\u00e0ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft<\/strong><\/p>\n\n\n\n L\u1ea7n \u0111\u1ea7u ti\u00ean, Coca-Cola \u0111\u01b0a bi\u1ec3u t\u01b0\u1ee3ng R\u1ed3ng V\u00e0ng l\u00ean thi\u1ebft k\u1ebf bao b\u00ec phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, k\u1ebft h\u1ee3p c\u00f9ng h\u00ecnh \u1ea3nh \u00c9n V\u00e0ng quen thu\u1ed9c. Thi\u1ebft k\u1ebf n\u00e0y kh\u00f4ng ch\u1ec9 t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 ph\u1ed3n th\u1ecbnh v\u00e0 may m\u1eafn m\u00e0 c\u00f2n lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p l\u1ea1c quan trong n\u0103m m\u1edbi. \u0110\u1eb7c bi\u1ec7t, n\u0103m nay th\u01b0\u01a1ng hi\u1ec7u ra m\u1eaft 100 phi\u00ean b\u1ea3n lon T\u1ebft gi\u1edbi h\u1ea1n v\u1edbi c\u00e1c l\u1eddi ch\u00fac \u0111\u1ed9c \u0111\u00e1o, th\u1ec3 hi\u1ec7n s\u1ef1 g\u1eafn k\u1ebft v\u00e0 \u00fd ngh\u0129a tr\u1ecdn v\u1eb9n trong t\u1eebng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n 2. TVC T\u1ebft: T\u00f4n vinh gi\u00e1 tr\u1ecb gia \u0111\u00ecnh<\/strong><\/p>\n\n\n\n TVC qu\u1ea3ng c\u00e1o T\u1ebft 2025 c\u1ee7a Coca-Cola v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. Ch\u1ec9 trong 30 gi\u00e2y, TVC truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch tinh t\u1ebf nh\u1eefng kho\u1ea3nh kh\u1eafc ng\u00e0y T\u1ebft, kh\u01a1i g\u1ee3i s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 trong gia \u0111\u00ecnh th\u00f4ng qua nh\u1eefng \u0111i\u1ec3m chung b\u1ea5t ng\u1edd. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Coca-Cola trong t\u1eebng khung h\u00ecnh mang \u0111\u1ebfn c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 g\u00f3p ph\u1ea7n t\u00f4n vinh gi\u00e1 tr\u1ecb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 s\u00e1ng t\u1ea1o hi\u1ec7n \u0111\u1ea1i, Coca-Cola \u0111\u00e3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 g\u1eafn k\u1ebft gia \u0111\u00ecnh, tr\u1ea3i nghi\u1ec7m \u00fd ngh\u0129a, v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Chi\u1ebfn d\u1ecbch n\u0103m nay kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 m\u00f3n qu\u00e0 \u00fd ngh\u0129a d\u00e0nh t\u1eb7ng c\u1ed9ng \u0111\u1ed3ng, g\u1eafn k\u1ebft m\u1ecdi ng\u01b0\u1eddi trong m\u00f9a T\u1ebft di\u1ec7u k\u1ef3.<\/p>\n\n\n\n Trong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa Pepsi v\u00e0 Coca-Cola, Pepsi \u0111\u00e3 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd v\u1edbi chi\u1ebfn d\u1ecbch \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d<\/strong>, nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 s\u1ef1 \u0111o\u00e0n t\u1ee5, m\u1ed9t xu h\u01b0\u1edbng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng T\u1ebft quan t\u00e2m.<\/p>\n\n\n\n 1. TVC T\u1ebft: T\u1eadn h\u01b0\u1edfng kho\u1ea3nh kh\u1eafc gia \u0111\u00ecnh<\/strong><\/p>\n\n\n\n Pepsi m\u1edf m\u00e0n chi\u1ebfn d\u1ecbch T\u1ebft 2025 b\u1eb1ng TVC \u0111\u1ea7y c\u1ea3m x\u00fac, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Double2T – Qu\u00e1n qu\u00e2n Rap Vi\u1ec7t m\u00f9a 2. V\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cPepsi mang T\u1ebft v\u1ec1 nh\u00e0 – S\u1ed1ng tr\u1ecdn kho\u1ea3nh kh\u1eafc\u201d, MV kh\u1eafc h\u1ecda h\u00ecnh \u1ea3nh ch\u00e0ng trai tr\u1ebb xa qu\u00ea g\u1eedi l\u1eddi t\u00e2m t\u00ecnh \u0111\u1ebfn m\u1eb9, ch\u1edd mong kho\u1ea3nh kh\u1eafc \u0111o\u00e0n t\u1ee5. Nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1ea7y c\u1ea3m x\u00fac trong TVC kh\u00f4ng ch\u1ec9 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi xem m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft: tr\u00e2n tr\u1ecdng th\u1eddi gian b\u00ean gia \u0111\u00ecnh v\u00e0 s\u1ed1ng h\u1ebft m\u00ecnh trong t\u1eebng gi\u00e2y ph\u00fat.<\/p>\n\n\n\n 2. B\u00f9ng n\u1ed5 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/p>\n\n\n\n Pepsi ti\u1ebfp t\u1ee5c lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p qua chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi hashtag #PepsiMangTetVeNha v\u00e0 #S\u1ed1ngTr\u1ecdnKho\u1ea3nhKh\u1eafc. C\u00e1c minigame \u00fd ngh\u0129a, nh\u01b0 chia s\u1ebb kho\u1ea3nh kh\u1eafc th\u00f4i th\u00fac b\u1ea1n v\u1ec1 nh\u00e0 \u0111\u00f3n T\u1ebft, \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed9ng h\u01b0\u1edfng l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00f2n kh\u00e9o l\u00e9o k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi \u0111ang d\u1ea7n tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 ch\u00ednh trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n 3. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH): Ph\u1ee7 s\u00f3ng kh\u1eafp ba mi\u1ec1n<\/strong><\/p>\n\n\n\n Pepsi \u201cch\u01a1i l\u1edbn\u201d khi ph\u1ee7 k\u00edn th\u00f4ng \u0111i\u1ec7p \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d tr\u00ean c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn t\u1ea1i ba mi\u1ec1n B\u1eafc – Trung – Nam. C\u00e1c b\u1ea3ng billboard kh\u00f4ng ch\u1ec9 thu h\u00fat \u00e1nh nh\u00ecn m\u00e0 c\u00f2n nhanh ch\u00f3ng lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi c\u1ed9ng \u0111\u1ed3ng chia s\u1ebb h\u00ecnh \u1ea3nh v\u1ec1 th\u00f4ng \u0111i\u1ec7p n\u00e0y. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho vi\u1ec7c Pepsi n\u1eafm b\u1eaft t\u1ed1t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, khi t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng \u0111a k\u00eanh \u0111\u1ec3 ghi d\u1ea5u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Chi\u1ebfn d\u1ecbch \u201cMang T\u1ebft v\u1ec1 nh\u00e0\u201d c\u1ee7a Pepsi kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n l\u00e0 l\u1eddi nh\u1eafn g\u1eedi \u00fd ngh\u0129a v\u1ec1 gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 \u0111o\u00e0n t\u1ee5. Qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, t\u1eeb TVC, m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ebfn qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, Pepsi \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft n\u0103m nay.<\/p>\n\n\n\n \u0110\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft, c\u00e1c doanh nghi\u1ec7p c\u1ea7n nhanh nh\u1ea1y th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. T\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p gi\u00e0u c\u1ea3m x\u00fac s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n V\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t, m\u00f9a T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh m\u00e0 c\u00f2n l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft s\u1ebd lu\u00f4n thay \u0111\u1ed5i, v\u00e0 th\u00e0nh c\u00f4ng s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft c\u00e1ch d\u1eabn \u0111\u1ea7u xu th\u1ebf!<\/p>\n\n\n\n Xem th\u00eam:<\/strong> TOP 5 C\u00c1CH X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C MARKETING CU\u1ed0I N\u0102M GI\u00daP T\u0102NG DOANH S\u1ed0 B\u00c1N H\u00c0NG – Rentracks Vietnam<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" T\u1ebft Nguy\u00ean \u0110\u00e1n \u2013 d\u1ecbp l\u1ec5 l\u1edbn nh\u1ea5t trong n\u0103m, kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a \u0111o\u00e0n vi\u00ean m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng \u0111\u1ec3… Read More »TOP 5 XU H\u01af\u1edaNG TI\u00caU D\u00d9NG T\u1ebeT C\u1ee6A NG\u01af\u1edcI VI\u1ec6T V\u00c0 G\u1ee2I \u00dd CHI\u1ebeN L\u01af\u1ee2C MARKETING CHO DOANH NGHI\u1ec6P N\u0102M 2025\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-11709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":3,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709\/revisions"}],"predecessor-version":[{"id":11722,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11709\/revisions\/11722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/11723"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=11709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
2. Ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb v\u00e0 c\u00e1 nh\u00e2n l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft <\/strong><\/h2>\n\n\n\n
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3. T\u1ebft l\u00e0 th\u1eddi \u0111i\u1ec3m d\u00e0nh cho nh\u1eefng kho\u1ea3nh kh\u1eafc sum v\u1ea7y v\u00e0 \u0111o\u00e0n vi\u00ean<\/strong><\/h2>\n\n\n\n
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4. C\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a ng\u00e0y T\u1ebft \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n\n\n\n
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5. Qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft <\/strong><\/h2>\n\n\n\n
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M\u1ed8T S\u1ed0 C\u00c1C CHI\u1ebeN D\u1ecaCH T\u1ebeT N\u1ed4I B\u1eacT TRONG N\u0102M 2024 <\/strong><\/h1>\n\n\n\n
Chi\u1ebfn d\u1ecbch \u201cG\u1eafn k\u1ebft l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3\u201d c\u1ee7a Coca-Cola <\/strong><\/h2>\n\n\n\n
Chi\u1ebfn d\u1ecbch \u201cMang t\u1ebft v\u1ec1 nh\u00e0\u201d c\u1ee7a Pepsi<\/strong><\/h2>\n\n\n\n
K\u1ebeT LU\u1eacN<\/strong><\/h1>\n\n\n\n