{"id":11624,"date":"2024-11-15T17:35:41","date_gmt":"2024-11-15T10:35:41","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=11624"},"modified":"2024-11-18T10:06:41","modified_gmt":"2024-11-18T03:06:41","slug":"top-5-cach-xay-dung-chien-luoc-marketing-cuoi-nam","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/top-5-cach-xay-dung-chien-luoc-marketing-cuoi-nam\/","title":{"rendered":"TOP 5 C\u00c1CH X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C MARKETING CU\u1ed0I N\u0102M\u00a0GI\u00daP T\u0102NG DOANH S\u1ed0 B\u00c1N H\u00c0NG\u00a0"},"content":{"rendered":"\n

X\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 n\u1ed5i b\u1eadt h\u01a1n trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh nh\u01b0 hi\u1ec7n t\u1ea1i. Nh\u1ea5t l\u00e0 khi t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng ghi nh\u1eadn t\u0103ng 10,7% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc v\u00e0 c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m 2024. <\/p>\n\n\n\n

T\u1eeb \u0111\u00f3 cho vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Trong b\u00e0i vi\u1ebft n\u00e0y, Rentracks s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1c \u00fd t\u01b0\u1edfng cho chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ea1t m\u1ee9c doanh thu k\u1ef3 v\u1ecdng. <\/p>\n\n\n\n

\u0110\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh, h\u00e3y kh\u00e1m ph\u00e1 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 n\u1ed5i b\u1eadt trong n\u0103m 2024. T\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i theo ch\u1ee7 \u0111\u1ec1 ng\u00e0y l\u1ec5 \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

T\u1ea6M QUAN TR\u1eccNG C\u1ee6A C\u00c1C CHI\u1ebeN L\u01af\u1ee2C MARKETING CU\u1ed0I N\u0102M <\/strong><\/h1>\n\n\n\n

Vi\u1ec7c chu\u1ea9n b\u1ecb chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i t\u0103ng doanh thu trong c\u00e1c m\u00f9a l\u1ec5 h\u1ed9i v\u00e0 cu\u1ed1i n\u0103m. V\u00ec khi \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n \u0111\u1ec3 mua s\u1eafm ho\u1eb7c l\u00e0m qu\u00e0 t\u1eb7ng c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch marketing cu\u1ed1i n\u0103m. <\/p>\n\n\n\n

TOP 5+ C\u00c1CH X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C MARKETING CU\u1ed0I N\u0102M HI\u1ec6U QU\u1ea2 <\/strong><\/h1>\n\n\n\n

T\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i cho chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m <\/strong><\/h2>\n\n\n\n

X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch marketing cu\u1ed1i n\u0103m b\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i theo ch\u1ee7 \u0111\u1ec1 ng\u00e0y l\u1ec5 l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1. B\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 trong th\u1eddi gian ng\u1eafn, c\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c ng\u00e0y l\u1ec5 Black Friday<\/a>, gi\u00e1ng sinh hay T\u1ebft. <\/p>\n\n\n\n

Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh marketing cu\u1ed1i n\u0103m n\u00e0y \u0111\u1ec1u t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea5p g\u00e1p, k\u00edch th\u00edch t\u00e2m l\u00fd FOMO (s\u1ee3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i) v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n. Th\u1eddi gian chu\u1ea9n b\u1ecb hi\u1ec7u qu\u1ea3 cho nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 kho\u1ea3ng 4-6 tu\u1ea7n tr\u01b0\u1edbc c\u00e1c d\u1ecbp l\u1ec5, v\u00ec \u0111\u00e2y l\u00e0 th\u1eddi gian \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ee7 th\u1eddi gian t\u00ecm hi\u1ec3u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, \u0111\u1ed3ng th\u1eddi gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m cho ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u00f9a l\u1ec5. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0m qu\u00e0 t\u1eb7ng, mang t\u00ednh \u0111\u1eb7c bi\u1ec7t ho\u1eb7c ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat ng\u01b0\u1eddi mua. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n kinh doanh \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 m\u1edbi ho\u1eb7c c\u00e1c m\u00f3n qu\u00e0 \u0111\u1ed9c \u0111\u00e1o s\u1ebd r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. <\/p>\n\n\n\n

Ngo\u00e0i ra, m\u1ed9t c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m hi\u1ec7u qu\u1ea3 kh\u00e1c l\u00e0 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf ri\u00eang cho m\u00f9a l\u1ec5. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t ti\u1ec7m b\u00e1nh, h\u00e3y s\u00e1ng t\u1ea1o nh\u1eefng h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c bi\u1ec7t theo m\u00f9a ho\u1eb7c trang tr\u00ed b\u00e1nh, bao b\u00ec theo ch\u1ee7 \u0111\u1ec1 l\u1ec5 h\u1ed9i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m cho s\u1ea3n ph\u1ea9m th\u00eam ph\u1ea7n th\u00fa v\u1ecb m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00f9ng ng\u00e0nh.<\/p>\n\n\n

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\"X\u00e2y
X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m b\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i <\/em><\/figcaption><\/figure><\/div>\n\n\n

S\u1eed d\u1ee5ng Email marketing cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0o cu\u1ed1i n\u0103m<\/strong><\/h2>\n\n\n\n

Trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m, ti\u1ebfp th\u1ecb qua email v\u1eabn l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u1eadn d\u1ee5ng danh s\u00e1ch email nh\u1eb1m gi\u1edbi thi\u1ec7u c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn. \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m hi\u1ec7u qu\u1ea3, h\u00e3y l\u1eadp k\u1ebf ho\u1ea1ch email v\u1edbi c\u00e1c n\u1ed9i dung s\u00e1ng t\u1ea1o, mang \u0111\u1ebfn gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng nh\u01b0 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n, quy\u1ec1n truy c\u1eadp s\u1edbm v\u00e0o \u0111\u1ee3t b\u00e1n h\u00e0ng cu\u1ed1i n\u0103m, ho\u1eb7c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua s\u1eafm c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\u0110\u1ec3 email c\u1ee7a m\u00ecnh tr\u1edf n\u00ean thu h\u00fat, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 ti\u00eau \u0111\u1ec1 theo ch\u1ee7 \u0111\u1ec1 l\u1ec5 h\u1ed9i, t\u1ea1o kh\u00f4ng kh\u00ed ph\u00f9 h\u1ee3p v\u1edbi m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m. M\u1ed9t email c\u00f3 thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng s\u1ebd t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Ngo\u00e0i ra, vi\u1ec7c ph\u00e2n \u0111o\u1ea1n danh s\u00e1ch email d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m th\u00f4ng qua ti\u1ebfp th\u1ecb qua email.<\/p>\n\n\n

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Email marketing – chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m<\/em><\/figcaption><\/figure><\/div>\n\n\n

S\u00e1ng t\u1ea1o n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m \u00a0<\/strong><\/h2>\n\n\n\n

Vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng t\u00ednh k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u. Trong giai \u0111o\u1ea1n cu\u1ed1i n\u0103m, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn mang \u0111\u1eadm tinh th\u1ea7n c\u1ee7a m\u00f9a l\u1ec5 h\u1ed9i, nh\u01b0 chia s\u1ebb h\u00ecnh \u1ea3nh h\u1eadu tr\u01b0\u1eddng, video theo ch\u1ee7 \u0111\u1ec1 ng\u00e0y l\u1ec5, ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c minigame \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng tham gia v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n

Tuy nhi\u00ean, m\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, v\u00ec v\u1eady c\u1ea7n s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng. N\u1ebfu nh\u01b0 TikTok l\u00e0 n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c video ng\u1eafn, d\u1ec5 d\u00e0ng b\u1eaft trend v\u00e0 lan t\u1ecfa, \u0111\u1eb7c bi\u1ec7t thu h\u00fat th\u1ebf h\u1ec7 tr\u1ebb. B\u1ea1n c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c th\u1eed th\u00e1ch ho\u1eb7c s\u00e1ng t\u1ea1o video v\u1edbi \u00e2m nh\u1ea1c v\u00e0 hi\u1ec7u \u1ee9ng \u0111ang ph\u1ed5 bi\u1ebfn. Trong khi \u0111\u00f3, Facebook ph\u00f9 h\u1ee3p v\u1edbi video d\u00e0i h\u01a1n, gi\u00fap k\u1ec3 chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7u qu\u1ea3 cho chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ti\u1ebfp th\u1ecb viral clip, gi\u00fap c\u00e1c n\u1ed9i dung l\u1ec5 h\u1ed9i tr\u1edf n\u00ean sinh \u0111\u1ed9ng v\u00e0 thu h\u00fat ng\u01b0\u1eddi xem h\u01a1n. Vi\u1ec7c s\u1eed d\u1ee5ng video s\u1ebd l\u00e0m cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ho\u1eb7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chung \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o chung s\u1ebd gi\u00fap b\u1ea1n khai th\u00e1c ti\u1ec1m n\u0103ng t\u1eeb m\u1ea1ng l\u01b0\u1edbi c\u1ee7a \u0111\u1ed1i t\u00e1c, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi trong d\u1ecbp cu\u1ed1i n\u0103m.<\/p>\n\n\n\n

K\u1ebft h\u1ee3p v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m <\/strong><\/h2>\n\n\n\n
    <\/ol>\n\n\n\n

    Trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m, ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t \u201cc\u00f4ng c\u1ee5\u201d marketing m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3. \u0110\u1eb7c bi\u1ec7t trong nh\u1eefng d\u1ecbp cu\u1ed1i n\u0103m, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd trong ng\u00e0nh s\u1ebd gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi h\u1ecd \u0111\u1ec3 t\u1ea1o n\u1ed9i dung t\u00e0i tr\u1ee3, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 g\u1ea7n g\u0169i, \u0111\u1ec3 d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

    Khi l\u1ef1a ch\u1ecdn ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng cho chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m, n\u00ean t\u00ecm v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u00ec nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u1edbi c\u1ed9ng \u0111\u1ed3ng nh\u1ecf nh\u01b0ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u1edbn th\u01b0\u1eddng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 l\u1edbn nh\u01b0ng \u00edt t\u01b0\u01a1ng t\u00e1c. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng lo\u1ea1i n\u1ed9i dung m\u00e0 h\u1ecd t\u1ea1o ra ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m.<\/p>\n\n\n

    \n
    \"Mirinda
    Mirinda k\u1ebft h\u1ee3p c\u00f9ng Ca s\u0129 Tr\u00fac Nh\u00e2n cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m<\/em><\/figcaption><\/figure><\/div>\n\n\n

    X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a trang web<\/strong><\/h2>\n\n\n\n

    Trang web ch\u00ednh l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a doanh nghi\u1ec7p tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Trong m\u00f9a l\u1ec5 cu\u1ed1i n\u0103m, h\u00e3y t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch v\u00e0 th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. <\/p>\n\n\n\n

    B\u00ean c\u1ea1nh vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web, \u0111\u1eebng qu\u00ean t\u1ed1i \u01b0u h\u00f3a Google My Business \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong m\u00f9a l\u1ec5, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m.<\/p>\n\n\n\n

    T\u0103ng c\u01b0\u1eddng quan h\u1ec7 \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n

    M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m kh\u00e1c ch\u00ednh l\u00e0 vi\u1ec7c t\u1eadp trung v\u00e0o quan h\u1ec7 \u0111\u1ed1i t\u00e1c gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng \u01b0u ti\u00ean h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u1ea1nh tranh nh\u01b0ng c\u00f3 chung nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1eefng h\u1ee3p t\u00e1c n\u00e0y c\u00f3 th\u1ec3 g\u1ed3m c\u00e1c chi\u1ebfn d\u1ecbch ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u, tri\u1ec3n khai qua c\u00e1c k\u00eanh nh\u01b0 b\u1ea3n tin, cu\u1ed9c thi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o t\u1ea1i ch\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u. K\u00eanh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch, t\u1ea1o m\u00f4i tr\u01b0\u1eddng h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

    T\u1ea1i Vi\u1ec7t Nam m\u1edbi \u0111\u00e2y, Coca-Cola v\u00e0 Oreo \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t s\u1ef1 h\u1ee3p t\u00e1c \u0111\u1eb7c bi\u1ec7t, cho ra m\u1eaft hai s\u1ea3n ph\u1ea9m gi\u1edbi h\u1ea1n k\u1ebft h\u1ee3p h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u. S\u1ea3n ph\u1ea9m m\u1edbi bao g\u1ed3m n\u01b0\u1edbc ng\u1ecdt Coca-Cola h\u01b0\u01a1ng Oreo v\u00e0 b\u00e1nh quy Oreo h\u01b0\u01a1ng Coca-Cola, s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng t\u1eeb th\u00e1ng 9 n\u0103m nay. <\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y kh\u00f4ng ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi l\u1ea1, m\u00e0 c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 hai th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a nhau, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi h\u01b0\u01a1ng v\u1ecb v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

    Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c thay \u0111\u1ed5i bao b\u00ec <\/strong><\/h2>\n\n\n\n

    Cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 doanh nghi\u1ec7p b\u1ee9t ph\u00e1 v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u1eb7c bi\u1ec7t trong d\u1ecbp l\u1ec5, nhu c\u1ea7u mua s\u1eafm t\u0103ng cao khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi l\u1ea1, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n. \u0110\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 th\u1eddi gian nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, n\u1eafm b\u1eaft nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 h\u1eefu \u00edch. K\u1ebft h\u1ee3p c\u00f9ng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng m\u1edbi s\u1ebd c\u00e0ng thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

    Coca-Cola l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c thay \u0111\u1ed5i thi\u1ebft k\u1ebf lon v\u00e0o d\u1ecbp T\u1ebft, t\u1ea1o ra nh\u1eefng phi\u00ean b\u1ea3n \u0111\u1eb7c bi\u1ec7t mang \u0111\u1eadm s\u1eafc m\u00e0u l\u1ec5 h\u1ed9i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ee5c \u0111\u00edch c\u1ee7a thi\u1ebft k\u1ebf lon \u0111\u1eb7c bi\u1ec7t n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac \u0111o\u00e0n t\u1ee5 gia \u0111\u00ecnh v\u00e0 kh\u00f4ng kh\u00ed r\u1ed9n r\u00e0ng c\u1ee7a m\u00f9a l\u1ec5. <\/p>\n\n\n\n

    Coca-Cola c\u0169ng th\u01b0\u1eddng ph\u1ed1i h\u1ee3p c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh “G\u1eafn k\u1ebft, l\u00e0m n\u00ean T\u1ebft di\u1ec7u k\u1ef3” \u0111\u1ec3 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 t\u00ecnh c\u1ea3m gia \u0111\u00ecnh, t\u1eeb \u0111\u00f3 gia t\u0103ng s\u1ef1 y\u00eau m\u1ebfn v\u00e0 g\u1eafn b\u00f3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m.<\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    \u0110\u1eebng qu\u00ean marketing truy\u1ec1n th\u1ed1ng <\/strong><\/h2>\n\n\n\n

    M\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, nh\u01b0ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

    C\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i c\u1eeda h\u00e0ng, th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch qua \u0111\u01b0\u1eddng. Th\u1eadm ch\u00ed, ti\u1ebfp th\u1ecb qua SMS c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. <\/p>\n\n\n

    \n
    \"\"\/<\/figure><\/div>\n\n\n

    \u0110\u00c1NH GI\u00c1 M\u1ee8C \u0110\u1ed8 HI\u1ec6U QU\u1ea2 C\u1ee6A CHI\u1ebeN D\u1ecaCH MARKETING <\/strong><\/h1>\n\n\n\n

    \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing cu\u1ed1i n\u0103m, vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. C\u00e0i \u0111\u1eb7t c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics \u0111\u1ec3 gi\u00e1m s\u00e1t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website, Hotjar \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, v\u00e0 HubSpot \u0111\u1ec3 theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ed1i v\u1edbi email marketing, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Mailchimp ho\u1eb7c SendGrid \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 m\u1edf v\u00e0 nh\u1ea5p chu\u1ed9t. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Hootsuite ho\u1eb7c Sprout Social s\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng. <\/p>\n\n\n\n

    Ngo\u00e0i ra, h\u00e3y thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t ho\u1eb7c \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m. \u0110i\u1ec1u n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft quan tr\u1ecdng v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n. Vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 ho\u00e0n thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh cho c\u00e1c chi\u1ebfn d\u1ecbch cu\u1ed1i n\u0103m sau.<\/p>\n\n\n\n

    M\u1ed8T S\u1ed0 CHI\u1ebeN L\u01af\u1ee2C MARKETING CU\u1ed0I N\u0102M HI\u1ec6U QU\u1ea2 C\u1ee6A C\u00c1C DOANH NGHI\u1ec6P L\u1edaN <\/strong><\/h1>\n\n\n\n

    Chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m: Neptune th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o T\u1ebft <\/a><\/strong><\/p>\n\n\n\n

    Neptune l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e3n h\u00e0ng ti\u00ean phong trong vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m v\u1edbi h\u00ecnh th\u1ee9c Viral Clip v\u00e0o d\u1ecbp T\u1ebft t\u1ea1i Vi\u1ec7t Nam, \u0111\u00e3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng l\u1edbn t\u1eeb n\u0103m 2010 \u0111\u1ebfn nay. \u0110\u1eb7c bi\u1ec7t, sau h\u01a1n 10 n\u0103m, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o T\u1ebft c\u1ee7a Neptune v\u1eabn lu\u00f4n khi\u1ebfn ng\u01b0\u1eddi xem, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb, c\u1ea3m \u0111\u1ed9ng v\u00e0 nh\u1edb m\u00e3i. C\u00f3 th\u1ec3 th\u1ea5y, Neptune \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m khi: <\/p>\n\n\n\n

    Ph\u00e2n t\u00edch \u201cinsight\u201d kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc <\/strong><\/p>\n\n\n\n

    M\u1ed7i n\u0103m, Neptune x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi th\u00f4ng \u0111i\u1ec7p “T\u1ebft \u0111o\u00e0n vi\u00ean”, nh\u01b0ng lu\u00f4n khai th\u00e1c nh\u1eefng insight kh\u00e1c nhau. N\u0103m 2015, chi\u1ebfn d\u1ecbch v\u1edbi th\u00f4ng \u0111i\u1ec7p “Cha m\u1eb9 lu\u00f4n l\u00e0 gi\u00e1 tr\u1ecb quan tr\u1ecdng nh\u1ea5t” \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. Qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1eafc nh\u1edf m\u1ecdi ng\u01b0\u1eddi v\u1ec1 t\u00ecnh c\u1ea3m gia \u0111\u00ecnh, qua c\u00e2u tho\u1ea1i \u0111\u1ea7y x\u00fac \u0111\u1ed9ng t\u1eeb c\u00f4 con g\u00e1i: \u201cM\u00ecnh c\u00f2n \u0111\u01b0\u1ee3c m\u1eebng tu\u1ed5i \u00f4ng b\u00e0 bao nhi\u00eau l\u1ea7n n\u1eefa v\u1eady ba?\u201d. \u0110\u00e2y ch\u00ednh l\u00e0 kho\u1ea3nh kh\u1eafc khi\u1ebfn ng\u01b0\u1eddi xem kh\u00f4ng kh\u1ecfi b\u1ed3i h\u1ed3i.<\/p>\n\n\n

    \n
    \"Qu\u1ea3ng
    Qu\u1ea3ng c\u00e1o Neptune, sau 10 v\u1eabn l\u1ea5y \u0111i n\u01b0\u1edbc m\u1eaft c\u1ee7a ng\u01b0\u1eddi xem<\/em><\/figcaption><\/figure><\/div>\n\n\n

    T\u1ec9 m\u1ec9 \u0111\u1ebfn t\u1eebng chi ti\u1ebft <\/strong><\/p>\n\n\n\n

    Neptune kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o n\u1ed9i dung m\u00e0 c\u00f2n \u0111\u1ea7u t\u01b0 v\u00e0o t\u1eebng y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh trong qu\u1ea3ng c\u00e1o <\/p>\n\n\n\n

    – H\u00ecnh \u1ea3nh ch\u00e2n th\u1eadt v\u00e0 gi\u1ea3n d\u1ecb: Kh\u00f4ng kh\u00ed T\u1ebft \u0111\u01b0\u1ee3c t\u00e1i hi\u1ec7n s\u1ed1ng \u0111\u1ed9ng qua ng\u00f4i nh\u00e0 c\u1ed5, v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u00f2a quy\u1ec7n.<\/p>\n\n\n\n

    – Di\u1ec5n vi\u00ean xu\u1ea5t s\u1eafc: Nh\u1eefng vai di\u1ec5n c\u1ee7a \u00f4ng b\u00e0, v\u1ee3 ch\u1ed3ng v\u00e0 c\u00f4 con g\u00e1i \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u1ea5t tinh t\u1ebf, g\u1ea7n g\u0169i.<\/p>\n\n\n\n

    – L\u1eddi tho\u1ea1i ng\u1eafn g\u1ecdn v\u00e0 ca t\u1eeb s\u00e2u l\u1eafng: M\u1ed7i c\u00e2u t\u1eeb \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 c\u1ea3m \u0111\u1ed9ng.<\/p>\n\n\n\n

    Truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC)<\/strong><\/p>\n\n\n\n

    \u0110\u1ec3 t\u1ea1o n\u00ean y\u1ebfu t\u1ed1 viral, chi\u1ebfn d\u1ecbch c\u1ee7a Neptune kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean m\u00e0 c\u00f2n k\u1ebft h\u1ee3p nh\u1ecbp nh\u00e0ng c\u00e1c c\u00f4ng c\u1ee5 Marketing:<\/p>\n\n\n\n

    – TVC v\u00e0 video d\u00e0i: Clip 30s tr\u00ean TV \u0111\u01b0\u1ee3c theo sau b\u1edfi video 3 ph\u00fat ph\u00e1t tr\u00ean Youtube.<\/p>\n\n\n\n

    – S\u1eed d\u1ee5ng Digital Marketing v\u00e0 PR: Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 Digital v\u00e0 Activation t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n\n\n\n

    – Ca s\u0129 n\u1ed5i ti\u1ebfng: S\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c ca s\u0129 nh\u01b0 \u0110an Tr\u01b0\u1eddng v\u00e0 H\u1ed3 Ng\u1ecdc H\u00e0 gi\u00fap lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u1ea1o n\u00ean “c\u01a1n s\u1ed1t” trong c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng.<\/p>\n\n\n\n

    K\u1ebeT LU\u1eacN <\/strong><\/h1>\n\n\n\n

    Chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y gia t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n l\u00e0 d\u1ecbp \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, email marketing s\u00e1ng t\u1ea1o, v\u00e0 chi\u1ebfn d\u1ecbch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i t\u1eeb m\u00f9a l\u1ec5 h\u1ed9i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n

    \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing cu\u1ed1i n\u0103m, doanh nghi\u1ec7p c\u1ea7n kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o, t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3 v\u00e0 lu\u00f4n l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. H\u00e3y chu\u1ea9n b\u1ecb ngay t\u1eeb h\u00f4m nay \u0111\u1ec3 bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m th\u00e0nh m\u1ed9t b\u01b0\u1edbc \u0111\u1ec7m v\u1eefng ch\u1eafc cho m\u1ed9t n\u0103m th\u00e0nh c\u00f4ng ti\u1ebfp theo.<\/p>\n\n\n\n

    Xem th\u00eam:<\/strong> 10+ XU H\u01af\u1edaNG TI\u1ebeP TH\u1eca LI\u00caN K\u1ebeT N\u0102M 2025 – Rentracks Vietnam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    X\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cu\u1ed1i n\u0103m l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 n\u1ed5i b\u1eadt h\u01a1n trong… Read More »TOP 5 C\u00c1CH X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C MARKETING CU\u1ed0I N\u0102M\u00a0GI\u00daP T\u0102NG DOANH S\u1ed0 B\u00c1N H\u00c0NG\u00a0<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":11631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[15],"tags":[34],"class_list":["post-11624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi-lien-ket","tag-chia-se-kinh-nghiem"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11624"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=11624"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11624\/revisions"}],"predecessor-version":[{"id":11638,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/11624\/revisions\/11638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/11631"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=11624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=11624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=11624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}