{"id":10576,"date":"2024-01-17T18:11:32","date_gmt":"2024-01-17T11:11:32","guid":{"rendered":"https:\/\/rentracks.com.vn\/?p=10576"},"modified":"2024-04-26T16:39:07","modified_gmt":"2024-04-26T09:39:07","slug":"6-xu-huong-phat-trien-dooh-nam-2024","status":"publish","type":"post","link":"https:\/\/rentracks.com.vn\/en\/6-xu-huong-phat-trien-dooh-nam-2024\/","title":{"rendered":"DOOH n\u0103m 2024: 6 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi"},"content":{"rendered":"\n<p>Trong th\u1eddi gian v\u1eeba qua, ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 ti\u1ebfn b\u1ed9 \u0111\u00e1ng k\u1ec3 trong c\u00f4ng ngh\u1ec7. Ch\u1ee7 s\u1edf h\u1eefu ph\u01b0\u01a1ng ti\u1ec7n \u0111ang t\u00edch c\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 h\u00f3a c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh (DOOH), m\u1edf r\u1ed9ng kho\u1ea3ng qu\u1ea3ng c\u00e1o s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u00e1c m\u00e0n h\u00ecnh truy\u1ec1n th\u1ed1ng th\u00e0nh \u0111\u1ecbnh d\u1ea1ng s\u1ed1.<\/p>\n\n\n\n<p>Gavin Wilson t\u1eeb VIOOH, m\u1ed9t th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 h\u00f3a, \u0111\u00e3 ch\u1ec9 ra s\u00e1u xu h\u01b0\u1edbng quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. C\u00e1c xu h\u01b0\u1edbng n\u00e0y h\u1ee9a h\u1eb9n mang l\u1ea1i c\u00e1ch t\u00edch h\u1ee3p DOOH v\u00e0o k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 th\u00f4ng tin h\u1eefu \u00edch h\u01a1n. C\u00f9ng Rentracks t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft sau!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u1ef1 b\u00f9ng n\u1ed5 trong s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a DOOH<\/h2>\n\n\n\n<p>C\u00e1c nh\u00e3n hi\u1ec7u qu\u1ea3ng c\u00e1o tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang l\u00ean k\u1ebf ho\u1ea1ch t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd l\u00ean 31% trong v\u00f2ng 18 th\u00e1ng t\u1edbi. Trong t\u1ed5ng s\u1ed1 n\u00e0y, 33% d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1eeb c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn kh\u00e1c sang qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a m\u00f4i tr\u01b0\u1eddng kh\u00f4ng s\u1eed d\u1ee5ng cookie. Ngo\u00e0i ra, 13% s\u1ebd d\u00e0nh ng\u00e2n s\u00e1ch m\u1edbi d\u00e0nh ri\u00eang cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/EhGT-wN18TunXRd8NZN4xUH1-krKT-yL_MT7TEaBogTtgoB72vKhdYBRl8FpF2GRErpjF8Kgj_ubKONPJxz_gOzFf73BzZtzEz28PZGhe4N-rJ-brYKqK7WKOynDm-FcUTxntCojB6A6U-H9-_fhcqY\" alt=\"DOOH xu\u1ea5t hi\u1ec7n b\u00f9ng n\u1ed5 gi\u1edbi truy\u1ec1n th\u00f4ng\" style=\"width:912px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>DOOH xu\u1ea5t hi\u1ec7n b\u00f9ng n\u1ed5 gi\u1edbi truy\u1ec1n th\u00f4ng<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>D\u1ef1 b\u00e1o cho th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 s\u1ebd c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3, chi\u1ebfm 29.4% th\u1ecb ph\u1ea7n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi to\u00e0n c\u1ea7u, t\u0103ng t\u1eeb m\u1ee9c 17.8% v\u00e0o n\u0103m 2020. D\u1ef1 ki\u1ebfn ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 s\u1ebd \u0111\u1ea1t 11.5 t\u1ef7 USD tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0o n\u0103m 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1ef1 gia t\u0103ng \u0111\u1ed9t ph\u00e1 c\u1ee7a DOOH<\/h3>\n\n\n\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 t\u00ean g\u1ecdi xa l\u1ea1. C\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0a OOH v\u00e0o m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a qu\u1ea3ng c\u00e1o. T\u1eeb n\u0103m 2023, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng \u0111\u00e3 \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 v\u00e0o c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng sang \u0111\u1ecbnh d\u1ea1ng s\u1ed1. Theo b\u00e1o c\u00e1o c\u1ee7a \u201c<a href=\"https:\/\/www.viooh.com\/sotn\" rel=\"nofollow noopener\" target=\"_blank\">State of the Nation<\/a>\u201d, trong 18 th\u00e1ng qua, kho\u1ea3ng 32% ( t\u01b0\u01a1ng \u0111\u01b0\u1eddng m\u1ed9t ph\u1ea7n ba) c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u00f9ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1. V\u00e0 con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng l\u00ean 40% trong 18 th\u00e1ng s\u1eafp t\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DOOH s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb t\u0103ng cao<\/h3>\n\n\n\n<p>C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng s\u1ebd ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 v\u00e0 m\u1edf r\u1ed9ng DOOH c\u1ee7a h\u1ecd v\u00ec chi ph\u00ed tr\u00ean m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM) t\u1eeb c\u00e1ch giao d\u1ecbch n\u00e0y v\u1eabn \u0111ang t\u0103ng. Nh\u00e0 cung c\u1ea5p nh\u1eadn th\u1ee9c r\u1eb1ng h\u1ecd \u0111ang t\u00ednh gi\u00e1 h\u1ee3p l\u00fd cho kho h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, c\u00f9ng v\u1edbi t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau t\u0103ng cao m\u00e0 c\u00e1c nh\u00e0 mua h\u00e0ng c\u00f3 s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n. Chi\u1ebfn l\u01b0\u1ee3c hai chi\u1ec1u n\u00e0y, n\u01a1i t\u1ef7 l\u1ec7 chi\u1ebfm \u0111\u1ee7 t\u0103ng v\u00ec nhu c\u1ea7u gia t\u0103ng v\u00e0 CPM t\u0103ng l\u00ean nh\u01b0ng v\u1eabn h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua, s\u1ebd x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng l\u00e0nh m\u1ea1nh cho h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/12e35_H9ONOekNLGycFxcN70Swd3RlYhjGM99LAwatSDI4HfIGAH5_zbYAu00aaOFlUv0dvaxW0n0Oo5DJEph6HgyzFInH5noxFRw19gDgSp9Pi5ePKSjVVDBpVBw3lkW8BgnlejgMf56RiWGSkj5lI\" alt=\"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb t\u0103ng cao\" style=\"width:989px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb t\u0103ng cao<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">S\u1ef1 gia t\u0103ng li\u00ean t\u1ee5c c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng DSP to\u00e0n di\u1ec7n<\/h3>\n\n\n\n<p>Demand-Side Platforms (DSP) to\u00e0n di\u1ec7n \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 do nhu c\u1ea7u t\u0103ng cao \u0111ang k\u1ec3. Trong kho\u1ea3ng 12 \u0111\u1ebfn 18 th\u00e1ng qua, c\u00e1c DSP \u0111\u00e3 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd \u0111\u1ec3 ng\u01b0\u1eddi mua \u1edf ph\u00eda tr\u00ean nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ea3i thi\u1ec7n khi nhu c\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u0103ng.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/6vW7sx0OIs2Nf6ZZ9t0QTCqK3Y1kmj9GEtTE2vtdrjTWBqB3iqCjmCKPiGqUwCA52hu69NZAaGjxa3ydS9nAiXFi7ATCGmjm1Kto0IzipOI4ExAij1taoG0_EcQnAtwfeREeyaGuHdq-MtY60XhU4IY\" alt=\"S\u1ef1 gia t\u0103ng li\u00ean t\u1ee5c c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng DSP to\u00e0n di\u1ec7n\" style=\"width:1010px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>S\u1ef1 gia t\u0103ng li\u00ean t\u1ee5c c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng DSP to\u00e0n di\u1ec7n<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 m\u1edf kh\u00f3a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. DOOH c\u00f3 th\u1ec3 l\u1eadp tr\u00ecnh n\u1ed9i dung theo y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 t\u00edch h\u1ee3p \u0111a k\u00eanh nh\u01b0 Yahoo Ads \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch cho nh\u00e0 qu\u1ea3ng c\u00e1o khi t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn: DOOH t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c: DOOH thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng qua m\u00e0n h\u00ecnh HD, n\u1ed9i dung s\u1ed1ng \u0111\u1ed9ng, c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u00e0 n\u1ed9i dung theo th\u1eddi gian th\u1ef1c t\u1ebf ohuf h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3: Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed5ng th\u1ec3 chi\u1ebfn d\u1ecbch b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, t\u0103ng l\u1ee3i nhu\u1eadn, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3,&#8230;<\/li>\n\n\n\n<li>DOOH- Hi\u1ec7u \u1ee9ng m\u1ed3i: V\u00ed d\u1ee5 khi kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c k\u00edch th\u00edch truy c\u1eadp v\u00e0o trang web, c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u00ecm hi\u1ec3u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Agency s\u1ebd ti\u1ebfp t\u1ee5c h\u00ecnh th\u1ee9c DOOH&nbsp;<\/h3>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi mua ch\u1ee7 ch\u1ed1t d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c tinh ch\u1ec9nh c\u1ea5u tr\u00fac c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 m\u1ed9t c\u00e1ch m\u01b0\u1ee3t m\u00e0 v\u00e0o k\u1ebf ho\u1ea1ch c\u1ee7a h\u1ecd. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u00e1c \u0111\u1ed9i OOH ri\u00eang bi\u1ec7t \u0111ang phai m\u1edd, nh\u01b0\u1eddng ch\u1ed7 cho m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u00edch h\u1ee3p h\u01a1n, gi\u00fap l\u1ee3i \u00edch cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo d\u00f5i n\u1ed9i dung qua nhi\u1ec1u thi\u1ebft b\u1ecb.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/0DL74ueOBQrat7oXbuzponqhQ8cFqXd-QY-w_vFiVDEXmatKjR5HqbnELNLW8LBfa6CnKG8OxGAjr1YKKx5rox7t0ejp2mmMmOXlhFFI2lJFOAfq-oRX2t2oh01EKWQgXdIu9xhwRq47WElhYwXbdyY\" alt=\"Agency s\u1ebd gia t\u0103ng s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c DOOH\u00a0\" style=\"width:908px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Agency s\u1ebd gia t\u0103ng s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c DOOH\u00a0<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Agency c\u1ea7n k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd c\u00e1c nh\u00f3m kh\u00e1c nhau nh\u01b0 qu\u1ea3ng c\u00e1o online, qu\u1ea3ng c\u00e1o tivi, qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed,&#8230; \u0111\u1ec3 t\u1ea1o m\u1ed9t c\u01a1 c\u1ea5u linh ho\u1ea1t, ph\u00f9 h\u1ee3p nhu c\u1ea7u \u0111a k\u00eanh c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>S\u1ef1 h\u1ed9i nh\u1eadp n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o m\u1ed9t h\u1ec7 sinh th\u00e1i s\u1ea1ch s\u1ebd h\u01a1n v\u00e0 s\u1ebd tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 vi\u1ec7c ai ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u1ea1i \u00f4. Trong n\u0103m ti\u1ebfp theo, c\u00e1c Agency s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t chuy\u1ec3n \u0111\u1ed5i l\u00e2u d\u00e0i h\u01a1n \u0111\u1ebfn k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o to\u00e0n di\u1ec7n, gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 nh\u01b0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c k\u00edch th\u00edch qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110o l\u01b0\u1eddng s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1<\/h3>\n\n\n\n<p>Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y\u00eau c\u1ea7u hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u1ed7i k\u00eanh \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd, nhu c\u1ea7u v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng m\u1ea1nh m\u1ebd tr\u1edf n\u00ean c\u1ea5p thi\u1ebft. S\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1eeb k\u00eanh v\u00e0 chi\u1ebfn d\u1ecbch nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh s\u1ebd ti\u1ebfp t\u1ee5c. S\u1ef1 t\u1eadp trung t\u0103ng c\u01b0\u1eddng n\u00e0y v\u00e0o \u0111o l\u01b0\u1eddng l\u00e0 quan tr\u1ecdng \u0111\u1ec3 ch\u1ee9ng minh s\u1ef1 \u0111\u1ea7u t\u01b0 t\u0103ng l\u00ean v\u00e0o DOOH v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f3 m\u1ed9t ph\u1ea7n l\u1edbn h\u01a1n trong ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00edch h\u1ee3p d\u1eef li\u1ec7u trong chi\u1ebfn d\u1ecbch DOOH<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1. Nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd th\u00f4ng c\u00e1c c\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch nh\u1eb1m ph\u00e2n b\u1ed5 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean k\u00eanh qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5: Google Analytics, Facebook Insights,..<\/p>\n\n\n\n<p>Trong khi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c \u0111ang \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ed1 xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t ngu\u1ed3n ti\u1ec1m n\u0103ng \u0111\u1ea7y h\u1ee9a h\u1eb9n. S\u1ef1 k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u00ean li\u00ean quan nh\u01b0 ch\u1ee7 nh\u00e2n ph\u01b0\u01a1ng ti\u1ec7n, \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng DSP s\u1ebd n\u00e2ng cao kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, gi\u00fap qu\u1ea3ng c\u00e1o DOOH kh\u00f4ng ch\u1ec9 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u00e0 c\u00f2n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111a k\u00eanh.<\/p>\n\n\n\n<p>Xem th\u00eam: <a href=\"https:\/\/rentracks.com.vn\/chien-luoc-tiep-thi-affiliate-tet\/\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb Affiliate T\u1ebft \u2013 M\u1eb9o v\u00e0ng t\u0103ng doanh s\u1ed1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi gian v\u1eeba qua, ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 ti\u1ebfn b\u1ed9 \u0111\u00e1ng k\u1ec3 trong c\u00f4ng ngh\u1ec7. Ch\u1ee7 s\u1edf h\u1eefu&hellip;&nbsp;<a href=\"https:\/\/rentracks.com.vn\/en\/6-xu-huong-phat-trien-dooh-nam-2024\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">DOOH n\u0103m 2024: 6 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":10898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[56],"tags":[31,34,38,41,33,36,27],"class_list":["post-10576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","tag-affiliate-marketing-cho-nguoi-moi","tag-chia-se-kinh-nghiem","tag-chien-dich-tiep-thi-lien-ket","tag-chuong-trinh-affiliate-marketing","tag-kinh-nghiem-lam-affiliate","tag-lam-affiliate-marketing","tag-tiep-thi-lien-ket"],"_links":{"self":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/10576"}],"collection":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10576"}],"version-history":[{"count":2,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/10576\/revisions"}],"predecessor-version":[{"id":10582,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/posts\/10576\/revisions\/10582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media\/10898"}],"wp:attachment":[{"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentracks.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}